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SIX & SIX PRIVATE ISLANDS introduces Edhurun: New philosophy of personal hosting rooted in Maldivian culture

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Marking International Butler’s Day, SIX & SIX PRIVATE ISLANDS unveils Edhurun, a guest philosophy that reimagines the butler tradition through a culturally grounded, psychologically attuned lens. While many luxury resorts in the Maldives reference local heritage, few have embedded it so intentionally into the heart of their service ethos. Edhurun signals a deeper shift—one that translates cultural insight into a refined Maldivian expression of hosting, quiet in tone yet elevated in execution.

Derived from the Maldivian word for “mentor,” Edhurun is not a job title but a principle: the art of knowing—without being asked. It forms a foundation of the brand’s people philosophy, Rayyithun, ‘The People of the Islands,’ and will debut at RAH GILI MALDIVES in early 2026, followed by DHON MAAGA MALDIVES in late 2026, with a portfolio-wide rollout to follow.

“This isn’t about adding another luxury label to service,” says Laith Pharaon, CEO and Co-Founder of SIX & SIX PRIVATE ISLANDS. “It’s about removing what gets in the way—and honouring a kind of attention that feels instinctive, not rehearsed. Edhurun reflects that belief.

Why Edhurun

In Maldivian culture, the Edhurun is a mentor—respected not for instruction, but for presence. They guide through example, listen more than they speak, and possess a quiet authority grounded in trust. This is the spirit that defines the new hosting model at SIX & SIX. Hosts aren’t assigned to serve; they’re aligned with intention. Hospitality here is not transactional—it’s a choreography of rhythm, ease, and emotional awareness.

Attention is not announced. It’s simply felt.

More Than a Butler: A Translator of Place

Unlike traditional butler systems that prioritise efficiency and task execution, Edhurun is shaped by emotional intelligence, refined sensitivity, and narrative memory. Guests are not matched by villa category or booking tier, but by intention—whether seeking solitude, celebration, restoration, or creative clarity.

There are no scripts. Instead, subtle gestures signal understanding: a villa layout adjusted to mirror how a guest moved the day before. A note in the guest’s native language—brief, unsigned. A bottle of vintage wine uncorked quietly, timed to the hour it was enjoyed the night before. Even discreet safety arrangements are managed seamlessly. It’s hospitality pared back to its essence—where the rarest gesture isn’t attention, but understanding.

“Edhurun isn’t a role you train into, it’s a mindset you cultivate,” said Marc Gussing, Director of Operations for SIX & SIX PRIVATE ISLANDS. “Our guests arrive with high expectations—and rightly so. They notice what’s off before it’s said. What we offer isn’t less service, it’s sharper and more personal. It takes a different kind of awareness to get that right.”

RAH GILI MALDIVES

Recruitment Beyond Credentials

This new model challenges traditional ideas of what qualifies someone to host at the highest level. While many will come from leading global brands, the programme also welcomes those with natural emotional depth, cultural fluency, and humility—qualities rarely listed on a CV. Training blends guest psychology, local heritage, and the quiet art of observation. Hosts learn how to hold space rather than fill it. How to recognise when silence carries more meaning than words. How to respond without overtaking.

This approach also informs inclusive recruitment. Alongside seasoned professionals, the programme seeks women, elders, and individuals with intuitive, interpersonal strengths. Their lived experience doesn’t lower standards—it deepens them. Their inclusion isn’t symbolic—it’s strategic.

A Cultural Anchor

Rayyithun—The People of the Islands—anchors the SIX & SIX people philosophy. It reframes hospitality not as performance, but presence. Roles like healer, builder, poet, or guide are treated not as tasks but as expressions of identity and care.

Seasonal apprenticeships, community-based learning, and co-created curriculums with island elders ensure that traditional knowledge systems remain living, not preserved. Through oral traditions, rituals of welcome, and intergenerational exchange, hosting becomes cultural stewardship. For the global traveller who has seen it all, this offers something quietly different—where culture isn’t displayed, but felt.

For the Traveller Who Has Seen It All

In today’s luxury landscape, privacy and comfort are givens. What sets an experience apart is how it makes you feel— without ever needing to announce itself. Here, Edhurun finds its quiet power.

It doesn’t deliver excitement—it reflects intention. The host becomes an extension of the guest’s rhythm, responding to energy and mood in subtle, almost unspoken ways, yet deeply profound. The luxury lies not in what is offered, but in how it’s received. In presence, not performance. In listening, not leading. In a sense of ease that doesn’t feel curated—it simply is.

DHON MAAGA MALDIVES

A Signature of the Brand

As SIX & SIX PRIVATE ISLANDS evolves as a lifestyle-led luxury brand, Edhurun will become a defining signature across all six islands. Following its debut at RAH GILI, the model will be implemented at DHON MAAGA, with future resorts adapting the principle to reflect their own narrative while upholding the same commitment to intention- led hospitality. A structured mentorship and performance framework will guide its consistency and growth.

“This isn’t just a reinterpretation of butler service. It’s a return to something older—and in many ways, more refined,” says Laith Pharaon. “The kind of hosting where nothing is announced, but everything is understood. Where stillness carries weight. And where true luxury doesn’t need to be seen to be felt.”

Edhurun is just one expression of Rayyithun, the brand’s people philosophy that will continue to take shape through other roles rooted in Maldivian life—from the Masverin (Fishermen) and Raaverin (Toddy Tappers), to the Beruverin (Drummers) and Beysverin (Healers). Each reflects a different way of being—and a different way of caring, with more to come as the story unfolds.

This is the way of the Edhurun. And they walk it quietly—beside you.

Headquartered in Malé, SIX & SIX PRIVATE ISLANDS operates luxury and ultra-luxury resorts in the Maldives. By taking a fresh approach to hospitality—one rooted in simplicity, artistry, intuitive service, and honest, natural connections—SIX & SIX gives guests complete freedom to curate their own, unique journeys. The company will open six independently branded resorts in its first phase of development, with openings scheduled from 2025 through 2029.

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SAii Lagoon Maldives introduces brand signatures in wellness-led evolution

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SAii Lagoon Maldives, Curio Collection by Hilton – part of the SAii Hotels & Resorts portfolio under S Hotels & Resorts – has officially relaunched with a refreshed brand identity built around the philosophy that ‘Peace of Mind is the Ultimate Luxury.’ In this renewed chapter, the resort positions itself not merely as a destination, but as a sanctuary of calm where personalised service, nature-inspired design, meaningful encounters, and sustainability are central to the guest experience.

The relaunch arrives at a moment when international travellers are placing increasing value on mindful journeys — prioritising not only physical comfort, but emotional clarity, genuine connection, and thoughtful care. SAii Lagoon Maldives’ new identity has been crafted in response to this shift, embracing slower, more intentional travel with a focus on wellbeing and cultural resonance.

This evolution signals more than just a visual rebrand. The introduction of Brand Signatures — a collection of curated experiences offered across the resort — marks a fundamental transformation. Designed to foster joy and tranquillity, these initiatives include:

  • SAii Gurus, a team of friendly local experts who provide a warm welcome and help guests uncover authentic experiences and hidden gems;
  • SAii Wellness Gurus, wellness specialists who deliver tailored care through yoga, guided meditation and spa therapies;
  • Sensory Reception, an arrival experience that soothes with natural elements, calming aromas, and serene lighting;
  • Digital Detox, an invitation to disconnect from screens and reconnect with self, nature, and companions, with electronic devices securely stored and charged;
  • Fresh, Healthy, Happy, a dining philosophy that champions sustainably sourced ingredients and wholesome preparation across its signature outlets: Terra & Mar, Mr. Tomyam, Miss Olive Oyl, and the SAii Beach Club.

Guests can also enjoy refreshed spaces and an updated visual identity, with the newly imagined SAii Beach Club and SAii Spa anchoring the resort’s wellness-centric transformation. These enhancements aim to reflect SAii’s vibrant, relaxed spirit.

Alongside its guest-centred innovations, the resort maintains a strong commitment to environmental and community stewardship. SAii Lagoon Maldives has achieved Green Globe certification for three consecutive years and recently earned Gold Certification from the Environmental Impact Certification (EIC) by The Events Industry Council. Its sustainability efforts span the elimination of single-use plastics, carbon footprint reduction, marine conservation, and partnerships with local artisans and producers to support the regional economy.

Alexander Traeger, General Manager of SAii Lagoon Maldives, Curio Collection by Hilton and Crossroads Marina, remarked, “At SAii Lagoon Maldives, peace of mind begins the moment your toes touch our sun-kissed sands. More than just a stay, it’s a multi-island escape where ease, connection and purpose converge. From overwater serenity to underwater discovery, our refreshed identity and Brand Signatures ensure every moment is crafted with care — for our guests, the planet, and the communities around us.”

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.Here Maldives to redefine ultra-luxury with dual-island concept

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Set to open in December 2025, the new ultra-bespoke private islands of .Here aim to redefine luxury travel in the Maldives. Envisioned as the pinnacle of modern hospitality, the retreat promises an elevated guest experience through intuitive service, transformative encounters and complete seclusion. Spanning two natural islands named Somewhere and Nowhere, .Here is designed to appeal to the world’s most discerning travellers, combining understated luxury with a sense of playfulness, all while placing the guest at the heart of the experience.

Nestled within a UNESCO Biosphere Reserve renowned for vibrant marine life and outstanding snorkelling and diving, the islands will feature just nine exclusive residences. A dedicated restaurant and bar will serve imaginative fusion cuisine inspired by global flavours. Guests of .Here will also have access to the amenities of the nearby Finolhu Baa Atoll, offering the opportunity to blend peaceful retreat with more lively diversions.

The project has been conceived by architectural firm KulörGroup, whose design respects and accentuates the slender shape of the islands. The concept balances immersive natural beauty with tailored luxury, catering to today’s elite travellers. Each residence will offer views of both sunrise and sunset and a unique mix of jungle canopy and vibrant turquoise waters—an embodiment of the duality that lies at the core of the brand’s identity.

On the island of Somewhere, expansive villas are positioned across both beach and sea, creating a hybrid of overwater and beachfront living for those unwilling to choose between the two. Each villa includes a 47-metre sky infinity pool complete with a cascading waterfall, and the interiors span over 1,200 square metres. Five residences comprise three en-suite bedrooms for up to eight adults, while two larger villas offer four bedrooms and over 1,400 square metres of space, accommodating up to eleven adults. Amenities include a bar, kitchen, indoor and outdoor living areas, water sports centre, 24-hour in-villa dining, and a dedicated Roohu (butler).

Nowhere, the second island, is intended as a fully private booking, exemplifying a new standard in exclusivity. It consists of a three-bedroom overwater villa of 1,000 square metres with a 15-metre private pool, and a five-bedroom Presidential Villa set across 2,400 square metres with a 28-metre pool and a private beach. Designed to accommodate up to 24 adults, Nowhere also houses the Fehi Spa and the resort’s fitness facilities.

Fehi Wellness, named after the Dhivehi word for ‘green,’ is reserved for guests staying on Nowhere, although treatments can also be arranged in-villa for those on Somewhere. The spa’s bespoke treatments merge ancient healing traditions with modern science, offering options such as salt stone and jade stone massages and aquatic reflexology. Each programme is tailored to individual preferences, further reflecting the island’s theme of duality.

Service across the island is elevated by the presence of a dedicated Roohu—meaning ‘soul’ in Dhivehi—assigned to each residence. These butlers are tasked with curating deeply personal and entirely unique guest experiences, operating with discretion and precision.

The dining experience is centred around the restaurant and bar, Safar, meaning ‘journey’ in Dhivehi. Open around the clock, resident chefs craft bespoke menus for guests to enjoy in-residence or at the overwater venue. From fine dining to relaxed beach picnics and villa-side barbecues, each meal is an invitation to discover new flavours.

Design elements across .Here have been conceived by the award-winning British studio Muza Lab, led by Inge Moore and Nathan Hutchins. Their interiors draw from the textures and tones of the natural environment, incorporating carved timbers, stones, and marbles that pay homage to Maldivian craft and culture, such as Dhoni boats and traditional Feyli sarongs.

Access to .Here is via a 30-minute scenic seaplane flight from Velana International Airport in Malé, completing the journey to a destination that promises to be unlike any other in the Maldives.

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Ocean-led healing: Blue Prescription returns to The Ritz-Carlton Maldives, Fari Islands

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The Ritz-Carlton Maldives, Fari Islands, embraced by the tranquil waters of the Indian Ocean, has enhanced its acclaimed Blue Prescription wellness journey, first introduced in 2024. This elevated offering expands the resort’s commitment to promoting wellbeing through the healing power of water, with experiences designed to help guests reconnect with themselves and the world around them. Drawing on the calming effects of the ocean and inspired by the science of the ‘blue mind’ state, the reimagined Blue Prescription package brings together expert-led encounters, restorative landscapes and daily rituals, all under a new ‘Blue Rate’ that highlights the mental and emotional benefits of aquatic environments.

Mounting scientific evidence continues to underscore the importance of water-based landscapes, or ‘blue spaces’, in supporting mental health. Time spent near or in water has been shown to lower stress levels, ease anxiety, and promote feelings of calm, joy and connection. The rhythmic presence of water encourages a shift away from the overstimulated ‘red mind’ state into a more relaxed, creative and focused frame of mind. This connection between human wellbeing and the natural world is central to the philosophy behind the Blue Prescription.

For those seeking a reprieve from stress or looking to embed long-term wellness practices into their daily lives, The Ritz-Carlton Maldives, Fari Islands, offers the ideal setting. Surrounded by panoramic ocean views and carefully designed to reflect the flow of the sea, the resort’s iconic Ocean Pool Villas serve as calming sanctuaries. With uninterrupted views, private sun decks, plunge pools, and Bamford’s organic amenities, these villas provide a space to soothe the nervous system and encourage restorative sleep.

Guests are invited to immerse themselves in the ocean’s influence from morning to evening. Each stay begins with a welcome from the resort’s naturalists, offering an introduction to the island’s reef and marine life. Guided meditation takes place on the villa’s private deck, followed by a floating breakfast ceremony. Throughout the day, guests may explore floating sound baths, barefoot myofascial massage with Sarga Bodywork beside the sea, and guided snorkelling sessions that offer transformative encounters with vibrant marine ecosystems, including eagle rays and hawksbill turtles.

At the heart of the wellness experience is the B Balanced treatment at the resort’s spa, set above the shimmering lagoon. This 90-minute Bamford ritual uses breathwork, bamboo tapping and gua sha massage to recalibrate hormonal and energy imbalances. Surrounded by the gentle rhythm of the ocean, the treatment is designed to restore both body and mind.

A luxury yacht cruise invites guests to witness the natural joy of dolphins in the open sea, while the resort’s signature Defining Moment marks the day’s end with a sunset ritual featuring traditional Boduberu drumming and the blowing of the Sangu shell. These moments of natural ceremony are intended to honour the cycles of nature and reinforce a sense of presence.

As part of the Deep Blue Boost, guests may take part in the Masters of Crafts and Visiting Heroes programme, featuring leaders in wellness, conservation and adventure. From 19th to 22nd September, National Geographic Explorer and Kenyan shark scientist Gibbs Kuguru will visit the resort in collaboration with the Olive Ridley Project, offering guided snorkelling, conservation workshops and reflective sessions. Bamford’s wellness expert CJ Jones-Leake and breathwork coach Anthony Mullally will lead sessions on mindful movement, stress relief and holistic recovery, with a focus on improving vitality and mental clarity.

Even indirect exposure to water — such as listening to waves or visualising aquatic scenes — has been shown to activate calming neural pathways. To encourage this practice beyond the resort, each guest will receive a piece of artwork by resident Maldivian artist Shimha Shakeeb, alongside a wearable blue bangle made from ghost nets recovered through the resort’s Eye in the Sky conservation programme.

For those seeking a shorter or more simplified immersion, the Blue Rate Blue Rituals daily rate includes accommodation in an Ocean Pool Villa, a welcome session with resort naturalists, a floating breakfast ceremony and daily in-villa meditation.

The 2025 Blue Prescription includes a minimum four-night stay in an Ocean Pool Villa, a welcome by the resort’s naturalist team, one floating breakfast, daily poolside meditation, a 90-minute Bamford B Balanced treatment, a private coral regeneration session, guided snorkelling or diving with a naturalist, a Sarga Bodywork session on the villa’s deck, a luxury sunset yacht cruise, and mindful departure gifts including a painting by Shimha Shakeeb and a bracelet made from ghost nets. Prices start at USD 24,000 per person based on two adults sharing, and USD 20,500 for single occupancy, inclusive of all taxes and subject to availability.

Participation in Deep Blue Boost activities with visiting experts is subject to schedule and individually priced. The Blue Rate Blue Rituals daily rate is priced at USD 6,000 per person per night for double occupancy and USD 5,500 for single occupancy, including all taxes and subject to availability.

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