News
SIX & SIX PRIVATE ISLANDS introduces Edhurun: New philosophy of personal hosting rooted in Maldivian culture
Marking International Butler’s Day, SIX & SIX PRIVATE ISLANDS unveils Edhurun, a guest philosophy that reimagines the butler tradition through a culturally grounded, psychologically attuned lens. While many luxury resorts in the Maldives reference local heritage, few have embedded it so intentionally into the heart of their service ethos. Edhurun signals a deeper shift—one that translates cultural insight into a refined Maldivian expression of hosting, quiet in tone yet elevated in execution.
Derived from the Maldivian word for “mentor,” Edhurun is not a job title but a principle: the art of knowing—without being asked. It forms a foundation of the brand’s people philosophy, Rayyithun, ‘The People of the Islands,’ and will debut at RAH GILI MALDIVES in early 2026, followed by DHON MAAGA MALDIVES in late 2026, with a portfolio-wide rollout to follow.
“This isn’t about adding another luxury label to service,” says Laith Pharaon, CEO and Co-Founder of SIX & SIX PRIVATE ISLANDS. “It’s about removing what gets in the way—and honouring a kind of attention that feels instinctive, not rehearsed. Edhurun reflects that belief.
Why Edhurun
In Maldivian culture, the Edhurun is a mentor—respected not for instruction, but for presence. They guide through example, listen more than they speak, and possess a quiet authority grounded in trust. This is the spirit that defines the new hosting model at SIX & SIX. Hosts aren’t assigned to serve; they’re aligned with intention. Hospitality here is not transactional—it’s a choreography of rhythm, ease, and emotional awareness.
Attention is not announced. It’s simply felt.
More Than a Butler: A Translator of Place
Unlike traditional butler systems that prioritise efficiency and task execution, Edhurun is shaped by emotional intelligence, refined sensitivity, and narrative memory. Guests are not matched by villa category or booking tier, but by intention—whether seeking solitude, celebration, restoration, or creative clarity.
There are no scripts. Instead, subtle gestures signal understanding: a villa layout adjusted to mirror how a guest moved the day before. A note in the guest’s native language—brief, unsigned. A bottle of vintage wine uncorked quietly, timed to the hour it was enjoyed the night before. Even discreet safety arrangements are managed seamlessly. It’s hospitality pared back to its essence—where the rarest gesture isn’t attention, but understanding.
“Edhurun isn’t a role you train into, it’s a mindset you cultivate,” said Marc Gussing, Director of Operations for SIX & SIX PRIVATE ISLANDS. “Our guests arrive with high expectations—and rightly so. They notice what’s off before it’s said. What we offer isn’t less service, it’s sharper and more personal. It takes a different kind of awareness to get that right.”
Recruitment Beyond Credentials
This new model challenges traditional ideas of what qualifies someone to host at the highest level. While many will come from leading global brands, the programme also welcomes those with natural emotional depth, cultural fluency, and humility—qualities rarely listed on a CV. Training blends guest psychology, local heritage, and the quiet art of observation. Hosts learn how to hold space rather than fill it. How to recognise when silence carries more meaning than words. How to respond without overtaking.
This approach also informs inclusive recruitment. Alongside seasoned professionals, the programme seeks women, elders, and individuals with intuitive, interpersonal strengths. Their lived experience doesn’t lower standards—it deepens them. Their inclusion isn’t symbolic—it’s strategic.
A Cultural Anchor
Rayyithun—The People of the Islands—anchors the SIX & SIX people philosophy. It reframes hospitality not as performance, but presence. Roles like healer, builder, poet, or guide are treated not as tasks but as expressions of identity and care.
Seasonal apprenticeships, community-based learning, and co-created curriculums with island elders ensure that traditional knowledge systems remain living, not preserved. Through oral traditions, rituals of welcome, and intergenerational exchange, hosting becomes cultural stewardship. For the global traveller who has seen it all, this offers something quietly different—where culture isn’t displayed, but felt.
For the Traveller Who Has Seen It All
In today’s luxury landscape, privacy and comfort are givens. What sets an experience apart is how it makes you feel— without ever needing to announce itself. Here, Edhurun finds its quiet power.
It doesn’t deliver excitement—it reflects intention. The host becomes an extension of the guest’s rhythm, responding to energy and mood in subtle, almost unspoken ways, yet deeply profound. The luxury lies not in what is offered, but in how it’s received. In presence, not performance. In listening, not leading. In a sense of ease that doesn’t feel curated—it simply is.
A Signature of the Brand
As SIX & SIX PRIVATE ISLANDS evolves as a lifestyle-led luxury brand, Edhurun will become a defining signature across all six islands. Following its debut at RAH GILI, the model will be implemented at DHON MAAGA, with future resorts adapting the principle to reflect their own narrative while upholding the same commitment to intention- led hospitality. A structured mentorship and performance framework will guide its consistency and growth.
“This isn’t just a reinterpretation of butler service. It’s a return to something older—and in many ways, more refined,” says Laith Pharaon. “The kind of hosting where nothing is announced, but everything is understood. Where stillness carries weight. And where true luxury doesn’t need to be seen to be felt.”
Edhurun is just one expression of Rayyithun, the brand’s people philosophy that will continue to take shape through other roles rooted in Maldivian life—from the Masverin (Fishermen) and Raaverin (Toddy Tappers), to the Beruverin (Drummers) and Beysverin (Healers). Each reflects a different way of being—and a different way of caring, with more to come as the story unfolds.
This is the way of the Edhurun. And they walk it quietly—beside you.
Headquartered in Malé, SIX & SIX PRIVATE ISLANDS operates luxury and ultra-luxury resorts in the Maldives. By taking a fresh approach to hospitality—one rooted in simplicity, artistry, intuitive service, and honest, natural connections—SIX & SIX gives guests complete freedom to curate their own, unique journeys. The company will open six independently branded resorts in its first phase of development, with openings scheduled from 2025 through 2029.
This festive season, SAii Lagoon Maldives, Curio Collection by Hilton, welcomes guests to a nostalgic island escape with “Retro Tropicana” — a celebration of timeless style, sun-soaked moments, and heartfelt connection. From December 20, 2025, to January 9, 2026, the resort transforms into a nostalgic tropical retreat, where every moment captures the beauty of connection and the warmth of the season.
The festivities begin with the Festive Tree Lighting Ceremony, an enchanting evening that marks the official start of the season. Guests gather on the beach as the first lights illuminate the resort, casting a warm, golden glow across the sand and reflecting in the gentle waves, setting a serene and celebratory tone for the weeks ahead.
Throughout the season, guests can indulge in themed dinners that celebrate global and local flavours, from Mediterranean-inspired evenings to authentic Maldivian feasts under the stars. Families will find a sense of play woven into each day, with creative activities, poolside fun, and a special visit from Santa for the little ones. Young guests can join the Treasure Quest and Masquerade, take part in the Gingerbread House Decorating Competition, and make new holiday memories filled with laughter and imagination.
As Christmas approaches, the island takes on a glow of its own. Guests are invited to gather for a Retro Eve: A Tropicana Christmas and enjoy a vibrant evening of festive flavours, tropical ambience, and live music under the stars. The celebrations continue on Christmas Day with a lavish Christmas Dinner Buffet, featuring an array of seasonal favourites and island-inspired delights in a relaxed beachfront setting.
Together, these moments capture the true essence of a Tropical Christmas, joyful, effortless, and warmly shared.
As the year draws to a close, the Retro Tropicana New Year’s Eve Gala Dinner and Countdown invites guests to welcome 2026 in true SAii style, surrounded by ocean breeze, glowing lanterns, and beautifully curated cuisine. It is a celebration that blends understated elegance with the relaxed rhythm of island life.
The season continues with experiences that celebrate renewal, connection, and the joy of being outdoors. Guests can join Roots of Hope, a meaningful tree-planting initiative that honours nature and community, or take part in the island’s spirited Padel Tennis Tournament, where friendly competition meets the carefree rhythm of the tropics.
As the festive season unfolds, SAii Lagoon Maldives invites guests to celebrate the season with warmth, laughter, and a sense of effortless joy. From sparkling evenings by the ocean to shared meals and lively gatherings, the festivities capture the spirit of the island — bright, welcoming, and full of memorable moments for every guest.
To learn more about SAii Lagoon Maldives, Curio Collection by Hilton and book your next mindful escape, visit saiihotels.com/lagoon-maldives.
Hard Rock Hotel Maldives is all set to celebrate the festive season in style with “Beach, Baubles & Beats”, a vibrant holiday experience running from 21st December 2025 to 10th January 2026. Nestled on the pristine shores of the Maldives, the resort will transform into a musical playground where sun, sand, flavors, and festive cheer come together in perfect harmony.
Guests can expect a symphony of experiences, from lively live band performances and soulful acoustic sets to high-energy DJ sessions under the stars. Every moment is designed to keep the rhythm alive, whether it’s an afternoon jam by the pool, a sunset beach party, or an electrifying New Year’s Eve countdown. Culinary delights set the stage with a range of themed feasts, from zesty Tostilocos and margaritas to indulgent seafood and lobster nights, turning every meal into a celebration of taste and creativity.
The little rockstars are not left out, with Roxity Kids Club offering festive crafts, cookie decorating, talent shows, scavenger hunts, and hands-on activities designed to spark imagination and holiday joy. From playful beach games to interactive performances, families can enjoy shared experiences that create lasting memories.
Signature events will light up the season, including magical tree lightings, Christmas Eve gala dinners, Santa’s grand arrival, and New Year’s Eve parties that combine mesmerizing performances, fire shows, and beachside beats. Each day and night blends music, movement, and festive spirit, creating a seamless celebration from dawn to dusk.
Whether guests are swaying to acoustic melodies, dancing poolside to DJ beats, or savoring a decadent festive feast, “Beach, Baubles & Beats” at Hard Rock Hotel Maldives promises a holiday season filled with rhythm, joy, and unforgettable moments.
For more information and reservations, please visit www.hardrockhotels.com/maldives.
News
The Westin Maldives Miriandhoo Resort unveils festive season programme with beachside Christmas, Gatsby-themed New Year
The Westin Maldives Miriandhoo Resort unveils its Festive Season programming with “Golden Nights, Timeless Lights,” a celebratory series inspired by the glamour and spirit of the Roaring Twenties. Running from December 22, 2025, through January 6, 2026, the calendar blends sparkling beachfront moments with wellness-forward experiences that capture the magic of the season in the heart of the Baa Atoll UNESCO Biosphere Reserve.
Festivities begin on December 22 with a tree-lighting ceremony that sets the tone for a fortnight of golden evenings and joyful gatherings. On December 24, a Christmas Eve Cocktail Party invites guests to dress to dazzle while sipping signature concoctions crafted by the resort’s mixologists. Christmas Day brings a special appearance from Santa Claus and a warm meet-and-greet for families, complemented by a full program at the Westin Family Kids Club, including gingerbread house decorating, Christmas bingo, and more.
The season crescendos on December 31 with The Great Gatsby New Year’s Eve Gala Dinner, a barefoot beach celebration where vintage elegance meets island flair. Guests can expect an exquisite international buffet, a live swing band, a mesmerizing fire dance performance, and a dazzling fireworks finale to welcome 2026 in an unforgettable way.
Throughout the holidays, the resort’s Move Well and Play Well ethos takes center stage. Sunrise yoga, energizing beach workouts, the scenic runWestin program, and various complimentary recharging activities offer restorative balance to evenings of celebration. Guests can also venture out on unforgettable excursions to explore an underwater world teeming with marine life, or paddle leisurely on complimentary ocean kayaks. For rejuvenation, guests are invited to indulge in a relaxing treatment at Heavenly Spa by Westin™, an overwater sanctuary with a glass floor and sweeping ocean views.
The resort’s five distinctive restaurants and bars will host a series of themed dinners, each showcasing fresh flavors and thoughtful pairings. Whether gathered for a sparkling cocktail at sunset or a family meal under the stars, guests will discover a season of connection and well-being wrapped in the tropical warmth of Maldivian nights.
To secure your year-end getaway and for more information, visit westin-maldives.com. Click here to see the full festive calendar at The Westin Maldives Miriandhoo Resort.
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