News

SIX & SIX PRIVATE ISLANDS introduces Edhurun: New philosophy of personal hosting rooted in Maldivian culture

Published

6 months ago

July 29, 2025

Marking International Butler’s Day, SIX & SIX PRIVATE ISLANDS unveils Edhurun, a guest philosophy that reimagines the butler tradition through a culturally grounded, psychologically attuned lens. While many luxury resorts in the Maldives reference local heritage, few have embedded it so intentionally into the heart of their service ethos. Edhurun signals a deeper shift—one that translates cultural insight into a refined Maldivian expression of hosting, quiet in tone yet elevated in execution.

Derived from the Maldivian word for “mentor,” Edhurun is not a job title but a principle: the art of knowing—without being asked. It forms a foundation of the brand’s people philosophy, Rayyithun, ‘The People of the Islands,’ and will debut at RAH GILI MALDIVES in early 2026, followed by DHON MAAGA MALDIVES in late 2026, with a portfolio-wide rollout to follow.

“This isn’t about adding another luxury label to service,” says Laith Pharaon, CEO and Co-Founder of SIX & SIX PRIVATE ISLANDS. “It’s about removing what gets in the way—and honouring a kind of attention that feels instinctive, not rehearsed. Edhurun reflects that belief.

Why Edhurun

In Maldivian culture, the Edhurun is a mentor—respected not for instruction, but for presence. They guide through example, listen more than they speak, and possess a quiet authority grounded in trust. This is the spirit that defines the new hosting model at SIX & SIX. Hosts aren’t assigned to serve; they’re aligned with intention. Hospitality here is not transactional—it’s a choreography of rhythm, ease, and emotional awareness.

Attention is not announced. It’s simply felt.

More Than a Butler: A Translator of Place

Unlike traditional butler systems that prioritise efficiency and task execution, Edhurun is shaped by emotional intelligence, refined sensitivity, and narrative memory. Guests are not matched by villa category or booking tier, but by intention—whether seeking solitude, celebration, restoration, or creative clarity.

There are no scripts. Instead, subtle gestures signal understanding: a villa layout adjusted to mirror how a guest moved the day before. A note in the guest’s native language—brief, unsigned. A bottle of vintage wine uncorked quietly, timed to the hour it was enjoyed the night before. Even discreet safety arrangements are managed seamlessly. It’s hospitality pared back to its essence—where the rarest gesture isn’t attention, but understanding.

“Edhurun isn’t a role you train into, it’s a mindset you cultivate,” said Marc Gussing, Director of Operations for SIX & SIX PRIVATE ISLANDS. “Our guests arrive with high expectations—and rightly so. They notice what’s off before it’s said. What we offer isn’t less service, it’s sharper and more personal. It takes a different kind of awareness to get that right.”

Recruitment Beyond Credentials

This new model challenges traditional ideas of what qualifies someone to host at the highest level. While many will come from leading global brands, the programme also welcomes those with natural emotional depth, cultural fluency, and humility—qualities rarely listed on a CV. Training blends guest psychology, local heritage, and the quiet art of observation. Hosts learn how to hold space rather than fill it. How to recognise when silence carries more meaning than words. How to respond without overtaking.

This approach also informs inclusive recruitment. Alongside seasoned professionals, the programme seeks women, elders, and individuals with intuitive, interpersonal strengths. Their lived experience doesn’t lower standards—it deepens them. Their inclusion isn’t symbolic—it’s strategic.

A Cultural Anchor

Rayyithun—The People of the Islands—anchors the SIX & SIX people philosophy. It reframes hospitality not as performance, but presence. Roles like healer, builder, poet, or guide are treated not as tasks but as expressions of identity and care.

Seasonal apprenticeships, community-based learning, and co-created curriculums with island elders ensure that traditional knowledge systems remain living, not preserved. Through oral traditions, rituals of welcome, and intergenerational exchange, hosting becomes cultural stewardship. For the global traveller who has seen it all, this offers something quietly different—where culture isn’t displayed, but felt.

For the Traveller Who Has Seen It All

In today’s luxury landscape, privacy and comfort are givens. What sets an experience apart is how it makes you feel— without ever needing to announce itself. Here, Edhurun finds its quiet power.

It doesn’t deliver excitement—it reflects intention. The host becomes an extension of the guest’s rhythm, responding to energy and mood in subtle, almost unspoken ways, yet deeply profound. The luxury lies not in what is offered, but in how it’s received. In presence, not performance. In listening, not leading. In a sense of ease that doesn’t feel curated—it simply is.

A Signature of the Brand

As SIX & SIX PRIVATE ISLANDS evolves as a lifestyle-led luxury brand, Edhurun will become a defining signature across all six islands. Following its debut at RAH GILI, the model will be implemented at DHON MAAGA, with future resorts adapting the principle to reflect their own narrative while upholding the same commitment to intention- led hospitality. A structured mentorship and performance framework will guide its consistency and growth.

“This isn’t just a reinterpretation of butler service. It’s a return to something older—and in many ways, more refined,” says Laith Pharaon. “The kind of hosting where nothing is announced, but everything is understood. Where stillness carries weight. And where true luxury doesn’t need to be seen to be felt.”

Edhurun is just one expression of Rayyithun, the brand’s people philosophy that will continue to take shape through other roles rooted in Maldivian life—from the Masverin (Fishermen) and Raaverin (Toddy Tappers), to the Beruverin (Drummers) and Beysverin (Healers). Each reflects a different way of being—and a different way of caring, with more to come as the story unfolds.

This is the way of the Edhurun. And they walk it quietly—beside you.

Headquartered in Malé, SIX & SIX PRIVATE ISLANDS operates luxury and ultra-luxury resorts in the Maldives. By taking a fresh approach to hospitality—one rooted in simplicity, artistry, intuitive service, and honest, natural connections—SIX & SIX gives guests complete freedom to curate their own, unique journeys. The company will open six independently branded resorts in its first phase of development, with openings scheduled from 2025 through 2029.

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JW Marriott Maldives Resort & Spa invites couples to a season of romance and refined indulgence

Published

9 hours ago

January 28, 2026

m@ldives

From February 9 – 27, JW Marriott Maldives Resort & Spa presents celebration of love, culture and togetherness a week-long seasonal programme combining Valentine’s Day and Chinese New Year through immersive culinary, wellness, and cultural experiences. Set on the pristine shores of Vagaru Island in Shaviyani Atoll, the celebration is thoughtfully designed for couples and families to connect, celebrate, and create meaningful moments through refined luxury, cultural expression, and personalised service.

A stay at JW Marriott Maldives Resort & Spa is defined by intuitive island living, with a dedicated Thakuru (personal butler) attending to every detail. From private in-villa pool breakfasts to intimate beachfront dining at sunset, each moment unfolds as an effortlessly memorable escape. Here, personalised service and indulgent experiences set the stage for cherished moments, allowing guests to create memories that will last a lifetime. Guests are also invited to explore the natural beauty of the island by bicycle, encouraging unhurried discovery and meaningful moments across the island’s lush pathways.

Romantic moments

At the heart of the celebrations is A Day of Love, a bespoke Valentine’s experience created for couples seeking intimacy and indulgence. The journey begins with a floating breakfast served in the privacy of one’s villa, followed by a rejuvenating couples’ spa ritual at Spa by JW, offering pampering experiences like “The Power of Touch”—a unique, sensual journey designed to deepen connection through therapeutic touch. a unique, sensual journey designed to deepen connection through therapeutic touch. Couples can craft their own body scrubs, enjoy the process together, and conclude with a relaxing massage

For an extraordinary culinary journey, RIHA offers an unforgettable and romantic concept, promising a unique and private experience around a sunken outdoor Tandoor & Tawa. Here, personal Chef Rohit Agarwal crafts a private five-course menu upon the couple’s arrival. Each course brings together flavours and regional influences in a way that feels natural, layered, and quietly distinctive.

Culinary moments continue across the resort’s five dining venues, three full-service bars, and an intimate Wine Room housing more than 1,200 labels, complemented by bespoke destination dining experiences. Romance comes to life at Hashi Pier, where a candlelit setting overlooking the ocean frames an exclusive surf-and-turf menu, indulgent caviar, and perfectly paired Champagne. For a more intimate celebration, couples may retreat to the privacy of their villa for an elegant four-course dinner, crafted to celebrate romance through flavours and an intimate setting.

For couples seeking ultimate relaxation and privacy, Pool 18, the resort’s adults-only infinity pool, offers a tranquil sanctuary above the turquoise waters of the Indian Ocean, provides an exclusive setting for sun-soaked afternoons or evening cocktails beneath the sky’s ever-changing hues.

Flavours of the Lunar New Year

Complementing the romance of Valentine’s Day, the resort transitions seamlessly into the vibrant spirit of Chinese New Year, as the island is animated with colour, rhythm, and time-honoured tradition. The celebrations commence with an auspicious lion dance, setting a tone of prosperity and renewal, and before unfolding into a thoughtfully curated Asian-inspired culinary week.

Throughout the Lunar New Year period, dining becomes a central expression of the season. Experiences range from Asian-inspired dinner buffets and festive breakfasts honouring cultural customs, to refined ocean selection celebrating the freshest seafood, and an elevated Asian fusion wine dinner that pairs nuanced flavours with carefully selected vintages. Each culinary moment is designed with intention, blending authentic heritage with JW Marriott’s craftsmanship to create meaningful dining experiences centred on togetherness, discovery, and mindful indulgence.

Premium villas with an azure view of the Indian Ocean

JW Marriott Maldives Resort & Spa offers selections of private villas, including its most prestigious accommodation, the premium Duplex Villa, ideal for families seeking space and privacy. This two-storey sanctuary features expansive living areas, a private pool, direct lagoon access, and sweeping views of the Indian Ocean. Elegant interiors are complemented by a master bedroom with a king-sized bed and a luxurious bathroom complete with a deep soaking tub, creating a refined retreat designed for effortless island living.

The resort also presents Overwater and Beach Pool Villas with sunrise or sunset views, modern design, and private pools. Beach Pool Villas offer secluded beachfront living amid lush greenery, while Overwater Pool Villas provide serene oceanfront settings with expansive decks and uninterrupted sea views.

The Endless Summer package elevates the stay with a USD 300 resort credit per stay, complemented by daily breakfast, a three-course lunch, and a three-course dinner for two at select restaurants. A one-time floating breakfast served in the privacy of the villa adds an indulgent highlight, while a 60% reduction on food at Hashi and Shio invites guests to explore the resort’s culinary offerings. Complimentary non-motorised watersports provide effortless enjoyment on the lagoon, alongside the attentive service of a dedicated Thakuru (personal butler), complimentary bicycles, and a one-time 30-minute photography session with one printed keepsake to preserve moments in paradise.

News

A lifestyle-led island escape takes shape at Ifuru Island Maldives

Published

9 hours ago

January 28, 2026

m@ldives

At Ifuru Island Maldives, tropical escapes are designed for travellers who crave both adventure and relaxation, making every day an opportunity to move, connect, and recharge. Guests start their mornings their own way, diving into the turquoise lagoon with snorkelling, watersports, or curated dive packages that reveal some of the Maldives’ most vibrant reefs. On land, the island offers endless ways to stay active; challenge friends or take on the resort’s Tennis coach, who provides expert guidance to help improve skills, enjoy a spirited game of pool volleyball, or explore the island through guided excursions that combine discovery with playful competition.

For those seeking wellness alongside adventure, Ifuru Island offers a range of mindful experiences. Guests can join Pilates, Yoga, and Sound Healing sessions to stretch, strengthen, and restore balance, or take part in the island’s signature Ice Bath & Bubbles Challenge, a unique experience that invigorates the body with cold-water therapy before relaxing in sparkling bubbles, awakening the senses and creating playful social connections.

Evenings at Ifuru Island transform into a stage of immersive entertainment. Guests are captivated by mesmerising Tanoura performances, live music sessions, DJ nights, and dazzling LED and Fire Shows, while weekly pool parties and themed events bring the island’s vibrant social energy to life under the stars.

For those who crave quiet moments or restorative downtime, the resort’s luxurious rooms provide a serene retreat where guests can unwind, enjoy the ocean views, or simply soak in the peaceful rhythm of island life. The premium all-inclusive offering adds freedom and flexibility for guests to dine and imbibe at their leisure, with a wide selection of meals and beverages included, allowing every guest to fully enjoy their Maldivian escape without worrying about planning every bite or sip.

Ifuru Island isn’t just a destination, it’s a lifestyle. From energising mornings and skill-building activities to wellness rituals, playful challenges, and immersive evening entertainment, every experience is designed to help guests move, connect, and unwind in perfect harmony, creating a Maldivian escape that feels both exhilarating and restorative.

Action

Four Seasons Landaa Giraavaru shares manta sightings forecast for 2026 and 2027

Published

16 hours ago

January 28, 2026

m@ldives

The ocean’s gentle giants are calling once again. Drawing on two decades of meticulous research, the resident Manta Trust experts at Four Seasons Resort Maldives at Landaa Giraavaru have revealed the prime manta encounter dates for 2026 and 2027. Located in the Baa Atoll UNESCO Biosphere Reserve, home to the largest-known manta population, the Resort offers an unparalleled opportunity to swim alongside these majestic marine creatures.

Mantas on Speed Dial

To help guests maximise their chance of a manta meet-up, the Manta Trust analyse decades of data on manta ray movements and environmental factors. The resulting “hot dates” are peak periods when mass aggregations are most likely to occur close to the Resort.

The Manta On Call experience alerts guests the moment mantas are spotted, whisking them by speedboat for a thrilling snorkelling adventure. Along the way, they can learn from the globally renowned Manta Trust team, featured on CNN’s Call to Earth series, about manta ray biology and conservation.

A Manta Haven

The 2025 manta season, which ended in November, brought sightings of an estimated 4,265 reef manta rays, as well as 28 whale sharks, 16 devil rays and 10 oceanic mantas. The Manta Trust conducted 1282 manta surveys over 143 research days, adding to the ongoing database.

This season also brought exciting conservation news. Through the Manta Trust’s dedicated work, all 10 manta and devil ray species have been uplisted to CITES Appendix I – meaning they have the highest level of protection. International commercial trade of these species is now prohibited, helping to safeguard their future.

Education is key to the Trust’s vision. Over the 2025 season, six interns and apprentices immersed in marine biology by collecting data on the research boat, identifying mantas, and running guest trips. The team also work closely with local schools to inspire the next generation of conservationists. 2025 saw them engage with 969 community members, while 19 students graduated from their Moodhu Madharusa (Ocean School).

“Watching people interact with mantas reminds us why we do this work,” says Armando Kraenzlin, Regional Vice President and General Manager of Four Seasons Resort Maldives at Landaa Giraavaru. “These encounters go beyond awe; they create a real connection to the ocean and its inhabitants. Since 2005, the Maldives Manta Conservation Programme at Landaa Giraavaru has been dedicated to protecting these remarkable creatures, and every snorkel, survey or moment spent alongside them helps build a community committed to their survival.”

Hot dates for manta sightings in 2026 and 2027:

2026

May 14–18
May 29 – June 2
June 13–17
June 27 – July 1
July 12–16
July 27–31
August 10–14
August 26–30
September 9–13
September 24–28
October 8–12
October 24–28
November 7–11
November 24

2027

May 4–8
May 18–22
June 2–6
June 16–20
July 2–6
July 16–20
July 31 – August 4
August 15–19
September 28 – October 2
October 13–17
October 27–31
November 12–16
November 26–30

Please note: Manta ray sightings are subject to weather conditions and the temperament of these gentle oceanic giants.

To book a Maldives manta experience, click here, email: reservations.mal@fourseasons.com or call the central reservations department of Four Seasons Resorts Maldives at tel: (960) 66 00 888.