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JOALI Maldives, JOALI BEING to feature in BBC’s Series Five of Amazing Hotels: Life Beyond The Lobby

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BBC Viewers will be taken behind the scenes of JOALI Maldives and JOALI BEING , airing later this month on 13 August 2023. It’s the first time the popular BBC show will go behind the scenes at a luxury resort in the Maldivian Archipelago, known for its picturesque location.

In series five, viewers can expect the usual mix of awe-inspiring location and innovative facilities taking a closer look at the day-to-day running of the resorts, as presenters Monica Galetti and Rob Rinder work alongside the teams on hand to discover the everyday running of the two exclusive resorts which are accessible by boat, a short 20-minutes apart.

In addition to exploring the accommodation options at both resorts, no episode of Amazing Hotels: Life Beyond the Lobby would be complete without a closer look at the dining experiences on offer. JOALI BEING, the focus remains firmly on cuisine aimed at improving wellbeing with earth-to-table concepts throughout its restaurants with emphasis on eating seasonally, where possible. JOALI Maldives offers menus curated by world-renowned Michelin chefs.

“We’re thrilled to be the focus of one of the episodes of the new BBC series. We have been huge fans for a while and we’re in good company, as they’ve featured so many incredible locations from around the world over the years. And we really loved having the team here getting to grips with the day-to-day running of each resort,” Hakan Öztürk, Tourism Group Managing Director of Gurok Group, parent company of JOALI.

“In addition to our beautiful surroundings and incredible facilities and experiences, we hope viewers also enjoy seeing the community aspect of our resorts which is at the heart of everything that we do. We are a working family and that helps us deliver incredible service. A brand that supports and uplifts its community, breeds longevity and trust.”

The Amazing Hotel’s team also visited local neighbouring islands to get a feel for the region and its communities which ties in well with JOALI’s commitment to the environment and community. JOALI’s Joy of Caring programme is their dedication to the local community. These include dedicated grant schemes with added focus on safeguarding the planet, fostering community wellbeing through education around food and sustainability (and farming) along with additional initiatives with local schools; plus helping to create platforms for women with focus on empowerment through education, training and work equality plus nurturing ethical consumption through green farming on land and sea.

The JOALI Reef Restoration programme is crucial to the rehabilitation of the coral reef following the devastating coral bleaching that occurred back in 2016 where 85% of the Maldives’ corals died. Using a two-step gardening concept, the resort is growing corals in a mid-water nursery before planting back in the reef. The environmentally conscious resort’s design was built around the natural landscape preserving over 1,000 trees in the process of rebuilding. Single-use plastic is also banned from the island.

Culture

Fushifaru Maldives showcases Maldivian culture through Eid celebrations

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Fushifaru Maldives marked Eid al-Fitr with a series of cultural experiences aimed at showcasing Maldivian heritage and community values, as part of its “Moments of Kindness” initiative.

The resort organised activities designed to reconnect guests with traditional island life, placing a focus on cultural authenticity and community engagement. According to the resort, the initiative sought to revive elements of Maldivian traditions and present them in an interactive format for both international visitors and the local community.

A key highlight of the celebrations was a dedicated Maldivian Night, which featured a live demonstration of Malayfaiy, a traditional communal cooking practice. The experience was complemented by shisha offerings and cooking demonstrations, providing guests with insight into historical culinary techniques and social customs in the Maldives.

The evening also included a Maldivian buffet showcasing a range of local dishes, giving guests the opportunity to experience traditional flavours in a curated setting.

Fushifaru Maldives stated that the programme aimed to create meaningful connections through shared cultural experiences, while preserving and promoting local traditions within a resort environment.

The Eid celebrations form part of the resort’s broader efforts to incorporate elements of Maldivian identity into guest experiences, aligning with growing industry emphasis on cultural sustainability and community-oriented tourism.

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Family

W Maldives launches Easter celebration with kayak races and beach feast

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W Maldives unveils Tropical Easter, a one-day island takeover on Sunday, 5 April 2026, that transforms the resort into a vivid playground of colour, creativity, and effortless luxury. Set within the luminous blues of the North Ari Atoll, the celebration reframes the traditional holiday through a distinctly Maldivian perspective, where powder soft beaches replace spring meadows and the rhythm of the day moves from sunlit play to starlit revelry. Crafted or a global audience of discerning travellers, the experience balances polished indulgence with the brand’s signature playful edge, inviting couples, families, and friends to celebrate Easter in a a way that feels both elevated and carefree.

The festivities begin with The Great Little Easter Quest at WET Deck, where younger guests embark on a spirited hunt for hidden treasures before channeling their imagination into an open-air painting session. Designed as a joyful expression of creativity rather than a conventional children’s activity, the experience unfolds within the resort’s social heart, surrounded by vibrant energy, turquoise views, and a sense of occasion that resonates across generations.

As the afternoon unfolds, Race The Blue shifts the tempo with a high-energy kayak challenge across the resort’s crystalline lagoon. Participants paddle through waters so clear they reveal the intricate coral gardens of the celebrated house reef below, transforming the race into a breathtaking encounter with the Maldives’ underwater wonder. The event captures the essence of Tropical Easter’s story, playful adventure grounded in the extraordinary natural beauty, offering guests a rare opportunity to engage with the lagoon as both playground and vista.

At sunset, the celebration culminates at FIRE Beach with The Easter Table, a sophisticated alfresco buffet that elevates the holiday meal into a stylish social ritual. Classic Easter flavours are reinterpreted with contemporary flair across interactive live stations and vibrant culinary displays, while music drifts through the warm evening air and the ocean glows just beyond the shoreline. The setting is at once intimate and electric barefoot yet refined, inviting guests to linger long after the final course as the sky deepens into night.

Beyond the day’s curated experiences, Tropical Easter also highlights the resort’s signature lifestyle allure, from overwater villas poised above luminous lagoons to world class snorkelling accessible directly from the beach. Whether seeking adrenaline, indulgence, or pure escapism, guests can chape the celebration entirely to their own rhythm, embodying the freedom and spontaneity that define the W experience in the Maldives.

Travellers inspired to extend the festivities can unlock the exclusive Stay 5, Pay 4, member offer by enrolling in Marriott Bonvoy, transforming a single extraordinary day into a longer island escape. The package offers a compelling reason to plan ahead and immerse fully in the season’s distinctive tropical celebration.

This April, Tropical Easter at W Maldives promises more than a holiday, it delivers a mood, a sun-drenched fusion of playfulness, style and sensory indulgence set in one of the world’s most captivating destinations. For those seeking an Easter that feels fresh, glamorous, and unforgettable, the answer lies where tradition dissolves into turquoise and every moment unfolds with a touch of irreverent luxury.

For more information, visit www.wmaldives.com or connect with the resort’s team at reservations.wmaldives@whotels.com.

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Culture

Sun Siyam Iru Fushi marks Eid with cultural celebrations and community spirit

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At Sun Siyam Iru Fushi, Eid Al-Fitr is an expression of Ekuverikan —a traditional Maldivian spirit of fellowship where the boundaries between host and visitor dissolve into moments of sharing. The celebrations began on 20 March with a special morning high tea, bringing together our local and international team members to share in the joy of the occasion. By breaking bread following morning prayers, the entire team transformed a religious milestone into a shared human experience where global diversity is encouraged.

While Eid Al-Fitr lunch began with a symbolic cake cutting, the island transformed into a stage for Koadi Jehun at sunset. This traditional procession features locals marching with a koadi, a decorated stake crafted from coconut palm leaves woven into the shapes of birds and fish which is then offered to the children.

During the performance, dancers in traditional attire move in synchrony with Indian pots, a nod to the ancient trade routes that shaped the archipelago. As night fell, the air pulsed with the rhythmic beat of Boduberu. These songs, with roots reaching back to East Africa, serve as a living archive of the Maldivian ancestral journey across the Indian Ocean. The Eid Al- Fitr celebration continued with a DJ party in the newly built leisure hub dedicated to the team. The festivities concluded on Saturday with beach activities, reinforcing the belief that travel is most meaningful when it connects us to both nature and community.

“Eid Al-Fitr is a day to express gratitude through shared kindness,” says Ahmed Waheed, Human Resources Manager at Sun Siyam Iru Fushi. “By bringing guests and team members together, we offer an authentic connection to the Maldivian heritage we hold dear. Ultimately, travel is about these quiet, human moments that leave you feeling as though something new has stirred within.”

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