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IREKS strengthens presence in Maldives with MD Julia Baur’s visit

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IREKS, a renowned provider of top-quality baking ingredients and innovative product concepts, has been making waves in the bakery industry across more than 90 countries. Partnering with Bestbuy Maldives (BBM) for almost 25 years, IREKS has solidified its position in the Maldives market. The current visit of Julia Baur, Managing Director of IREKS Asia-Pacific SDN BHD, marks a significant milestone in strengthening the brand’s connection with Maldives and its commitment to providing high-quality bakery flour and ingredients.

Julia Baur, the Managing Director of IREKS – Asia Pacific, recently visited the Maldives, a move that underscores the company’s dedication to the Maldives market. IREKS is renowned for offering premium bakery flour and a diverse range of ingredients, such as Improvers, specialty bread mixes, gluten-free mixes, Vegan mixes, and Confectionery mixes, among others.

“We value and are proud of our strong partnerships with our associates globally. One of our highly valued associates is Bestbuy Maldives (BBM). The association has enabled us to reach out to over 90% of resorts in Maldives and significantly enhance our leadership position in the bread/bakery ingredients segment. We are committed to strengthening our relationships and ensuring that the resort customers receive the highest quality products and services. We look forward to a long and successful partnership with BBM,” said Julia Baur, reflecting on her visit.

IREKS’ involvement in the Maldives goes beyond providing top-notch products; the company actively imparts training and knowledge transfer to local bakers. In August, their Kuala Lumpur based master baker is scheduled to visit the Maldives to conduct extensive training sessions with the bakers’ community.

The Maldives resort industry has experienced a surge in tourism post-covid, with record-high tourist arrivals this year. To meet the growing demand for specialty bread mixes and ingredients, IREKS plays a pivotal role with its global team of more than 3,000 employees, including over 500 highly-qualified master bakers and master confectioners.

AVS Subrahmanyam, Chief Operating Officer of BBM, expressed his appreciation for the longstanding partnership with IREKS since the year 2000. He acknowledged the exceptional quality of IREKS’ offerings and their popularity among Maldives’ resorts. The regular training visits by IREKS’ Master Bakers are highly valued by local bakers as they provide exposure to IREKS’ range and usage, as well as the latest baking techniques and developments.

IREKS’ visit to the Maldives, led by Managing Director Julia Baur, signifies the company’s commitment to the local market and its dedication to providing high-quality baking ingredients. As the Maldives’ resort industry continues to thrive, IREKS’ involvement and partnership with BBM play a vital role in meeting the growing demand for specialty bread mixes and enhancing the baking community’s skills and knowledge.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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