Local
Coca-Cola India announces appointment of Ajay Vijay Bathija as Vice President, Franchise Operations for Southwest Asia

Coca-Cola India has announced the appointment of Ajay Vijay Bathija as Vice President of Franchise Operations for Southwest Asia (SWA).
Ajay’s extensive career journey with The Coca-Cola Company spans nearly 24 years and encompasses a distinct combination of marketing and franchise expertise.
In 1999, Ajay embarked on his professional journey with the Hindustan Coca-Cola Beverages Pvt Ltd (HCCBPL) front line sales team and demonstrated consistent growth steadily advancing across different roles and positions within the organisation.
He was the Region Manager for the Mekong Delta Region at SabCo Vietnam, in 2005. In this pivotal role, he led sales operations and route-to-market strategies to drive volumes.
He returned to India as Director Marketing for Colas and spearheaded the ground-breaking ‘Share a Coke’ campaign. He successfully, introduced Coca-Cola Zero sugar for the first time in the INSWA (India and Southwest Asia) markets. He was also instrumental in rejuvenating ThumsUp through integrated marketing campaigns, resulting in enhanced brand love.
As the Country Manager for Bangladesh from 2018-2020, Ajay worked closely with the Bottling Partners to bring Bangladesh amongst the top three markets in Coca-Cola, within The Coca-Cola Company globally.
In 2020, he transitioned to Senior Director – Front Line Marketing, where he aligned portfolio strategies, facilitated seamless commercial and marketing execution, and successfully launched the most celebrated musical franchise of the Company, ‘Coke Studio’ in Bangladesh. His pioneering ‘Is Cooking’ Coke with meals experience platform, particularly ‘Kolkata is Cooking,’ boosted Coca-Cola’s brand love and consumer engagement.
“With his understanding of business, and growth mindset, Ajay has a proven track record of taking business to newer heights. We are hopeful that with his astute business acumen and collaborative approach he will further the organisation’s purpose in the Southwest Asia region,” Sanket Ray, President, India, and Southwest Asia, said.
Ajay has successfully completed his Masters in Marketing Management from NMIMS, Mumbai. He is a Commerce graduate from HR College of Commerce and Economics.
Business
Bestbuy Maldives, MNU forge partnership to advance hospitality education

The Maldives National University – Faculty of Hospitality and Tourism Studies (MNU-FHTS) and Bestbuy Maldives (BBM) have officially signed a Memorandum of Understanding (MoU) to strengthen industry-academic collaboration and advance hospitality education in the Maldives.
The MoU was signed by Dr Aishath Shehenaz Adam, Vice Chancellor of MNU, and Ismail Hilmy, Chairman and Managing Director of BBM, during a ceremony attended by the university’s Chancellor Dr Mahmood Shaugee, senior management, and representatives from both organisations.
This partnership marks a significant milestone in developing a state-of-the-art Food and Beverage Practical Demonstration Kitchen at MNU-FHTS. BBM will support the upgrading of the existing Garde Manger kitchen and classrooms, contributing financially and materially to create a modern, industry-standard learning environment for future hospitality professionals.
Beyond infrastructure, the collaboration will extend to academic and training support, research and innovation in culinary arts, community engagement, and professional networking opportunities, ensuring that students gain practical, real-world experience aligned with industry expectations.
Highlighting the broader purpose of this partnership, BBM stated that, “This is a significant step in the direction of BBM’s vision involving hospitality industry outreach in the Maldives — because tomorrows start today. Initially, we will set up a world-class model kitchen that will be suitable for masterclasses and hands-on training for students; and also for product demonstrations, masterclasses, and interaction with groups of customers.”
Speaking at the ceremony, representatives from both institutions emphasised their shared vision to promote excellence in education, innovation, and human capital development in the Maldivian hospitality sector. This partnership underscores BBM’s continued commitment to supporting education and industry growth, and MNU-FHTS’s mission to bridge the gap between academia and industry — nurturing the next generation of hospitality leaders in the Maldives.
Local
MU Maniku, key architect of Maldives tourism industry, dies

Mohamed Umar Maniku (MU Maniku), a key figure in the establishment and growth of the Maldives tourism industry, has died in Singapore. He passed away on Saturday while in intensive care at Mount Elizabeth Hospital, where he had been receiving medical treatment for about a month.
In a statement issued on Saturday, Universal Enterprises announced:
“It is with deep sadness that we announce the passing of Mohamed Umar ‘M.U.’ Maniku on 30th August 2025 at 0630 hrs Singapore time in Mount Elizabeth Hospital, Singapore. As Chairman of Universal Enterprises, he will forever be remembered as a pioneer whose vision, loyalty and integrity were felt by generations of industry professionals, who will remember him with deep affection and respect. He had been an integral part of the inception and growth of the tourism industry in the Maldives. We remember a man whose legacy cannot be confined to a date or a place.”
“To those close to him, M.U. Maniku was a guiding light. He was the steady hand that led Universal Enterprises through decades of change, and a mentor for many. He is survived by his wife, children, grandchildren and extended family. The family wishes to express their sincere gratitude to all who have offered support and condolences during this difficult time.”
Maniku was part of the group that opened Kurumba Maldives in 1972, the country’s first resort, widely regarded as the starting point of the modern tourism industry in the Maldives.
As Chairman and a principal shareholder of Universal Enterprises/Universal Resorts, Maniku oversaw the development of a portfolio that has included properties such as Kurumba, Kuramathi, Baros, Velassaru, Kandolhu, Milaidhoo and Huvafen Fushi.
Beyond the Maldives, he also served as Chairman of Mahaweli Reach Hotels PLC in Sri Lanka from 2012, reflecting the group’s cross-border hospitality interests.
Maniku chaired the Maldives Association of Tourism Industry (MATI), which was formed in 1982 to represent resort owners and operators and to engage with government on policy and sector development. Under his leadership, MATI became a key platform for industry coordination and dialogue.
Contributions and legacy:
- Pioneering market entry (1972): Helped establish Kurumba and proved the commercial viability of resort tourism in the country.
- Resort development: Guided Universal’s expansion into multiple resort segments, supporting destination diversification and supply growth.
- Institution-building: Long-time chairmanship of MATI, fostering private-sector collaboration on standards, training and policy.
- Regional footprint: Leadership roles in hospitality ventures beyond the Maldives, including Mahaweli Reach Hotels.
Maniku had been hospitalised in Singapore for several weeks prior to his passing; local media had reported his transfer to intensive care at Mount Elizabeth Hospital.
Business
SATA 2025 announces partnerships; confirms Hotelier Maldives, Maldives Insider as Media Partners

Hotelier Maldives and Maldives Insider have been confirmed as official Media Partners of the South Asian Travel Awards (SATA) 2025. The announcement was made during a signing ceremony held at Hulhulé Island Hotel, Maldives, where SATA unveiled its distinguished partners for the 9th edition of the annual awards.
Now in its ninth year, SATA has become a key platform for recognising excellence in South Asia’s tourism and hospitality sector. The partnership with Hotelier Maldives and Maldives Insider will strengthen the awards’ regional visibility and ensure extensive coverage of the event across Maldives and beyond.

This year’s awards ceremony will take place from 19th to 20th September 2025 at Cinnamon Grand Colombo, Sri Lanka, bringing together industry leaders, stakeholders, and innovators from across South Asia.
In addition to the media partnership, SATA 2025 also announced its corporate partners. Honda Marine has been named the Platinum Partner, while The Hawks, Velana International Airport, and Allied Insurance Company of the Maldives join as Gold Partners. Renaatus Realty has been confirmed as the Silver Partner, and Hulhulé Island Hotel continues as the official Hospitality Partner in the Maldives.

Speaking at the ceremony, SATA organisers noted that the strong lineup of partners reflects the growing importance of collaboration within the tourism and hospitality industry. With the support of its partners, SATA 2025 aims not only to celebrate outstanding achievements but also to foster long-term cooperation and sustainable growth in the region’s tourism sector.
The awards are endorsed by leading national tourism bodies and associations across South Asia, including the Sri Lanka Tourism Development Authority, Nepal Tourism Board, Visit Maldives Corporation Limited, and several travel and hotel associations across the region.

This year’s evaluation process was conducted by a panel of nine jury members representing different countries, including tourism leaders from India, Sri Lanka, Bangladesh, Nepal, Bhutan, Spain, and the Maldives.
Through partnerships with media outlets such as Hotelier Maldives and Maldives Insider, SATA 2025 will ensure broad engagement across key markets, strengthening its position as one of South Asia’s most prestigious hospitality and travel award platforms.
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