Connect with us

News

Sunbathing attracting Indian tourists: survey

Published

on

Maldives Promotion House – Sun bathing, beach massages, surfing, swimming and snorkeling are major attractions for Indians to beach destinations, with Delhiites showing the highest propensity for sun bathing among Indian travellers, a survey by Expedia says.

The 2012 Flip Flop Report, an analysis of behaviour and preferences among beachgoers in Asia, North America, South America, Europe and Australia, conducted by Harris Interactive on behalf of Expedia adds that Indians have been preferring beach vacations in Goa, Thiland, Maldives, Bali, Malaysia, Miami, Hawaii, Caribbean, California, Brazil, et al.

“As opposed to the perception of high price sensitivity, Indians have been deciding on beach destinations depending on food and beverage availability and novelties,” said Manmeet Ahluwalia, marketing head at Expedia India.

Delhiites have been preferring international destinations while those from Mumbai chose domestic vacations. Indians however, spend 5.4 days on beach vacation unlike the global average of 7.7 days. Indians place new experiences over relaxation for opting for a beach holiday, the report indicates.

Travel partners at the most recent beach vacation included spouse or partners, friends and parents, in that order. However, India and Brazil have the highest number of beachgoers globally traveling with their parents. Delhiites travel least with parents, the report states.

Tourists from Mumbai rank highest in posing for pictures that they do not want their business associates to see. Tourists from Delhi and Mumbai travel with friends and least with parents.

“When Indian adults were asked to choose between spending time at the beach and spending time with family, among other options, the beach won handily.

“Eighty percent of Indian travelers are already planning to go for a beach vacation within 12 months,” he added.

While the average stays for a beach vacation is 7.7 days globally, Indians fall below average at 5.4 days.

The specific findings for Indians include:

  • Given a choice 30 percent would opt for beach holiday with plenty of relaxation time, and 27 percent for a romantic holiday with spouse/partner.
  • Food and beverage reputation, along with novelty of the destination, have the highest importance, with the total cost of travel ranking at 5th position (71 percent). India ranks highest globally in giving preference to food and beverage. Other factors include fun night life (69 percent) and activities at the beach (67 percent)
  • Seventy-one percent of Indians are prepared to spend Rs. 15,000 or more on a beach trip
  • Over 56 percent now consult magazines, travel sites and research for destinations and 60 percent rely on recommendations from friends, peers or family
  • Sixty-eight percent of Indian women look for a secluded beach environment. (IANS)
In recent years, Maldives has become a popular travel destination in the international market. It has emerged as the playground for Indian celebrities like Hrithik Roshan, Madhuri Dixit, Salman Khan, Pretty Zinta, Kareena Kapoor, Saif Ali Khan, Malaika Arora to name a few who regularly visits, while number of Bollywood film makers regularly shoot in Maldives.
The growth rate for travellers from India to Maldives increased by 20% i. e from 25,756 in 2010 to 30,978 in 2011. 2012 figures show a 20% growth in Indian tourists and MMPRC expects to attract 100,000 Indian tourists in the next two years.

News

IHG signs Vaagali Maldives, Vignette Collection, opening in 2026

Published

on

IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, has announced the signing of Vaagali Maldives, Vignette Collection with partner Vaagali Investment Pvt Ltd, a subsidiary of Gateway Maldives Pvt Ltd, a leading tourism development company in the Maldives.

Set to open in late 2026, the resort will feature 52 land and overwater villas, offering guests soulful, immersive stays on Vaagali island – a boutique jewel in the Indian Ocean shaped by the legacy and devotion of a Maldivian family. This treasured sanctuary will now welcome a new generation of travellers seeking one-of-a-kind stays.

Vaagali Maldives, Vignette Collection will expand IHG’s presence in the Maldives, joining Noku Maldives, Vignette Collection, and further building the company’s Luxury & Lifestyle portfolio in the region alongside its Six Senses and InterContinental brands.

Shi’ai Liang, Senior Director, Development, South East Asia & Korea, IHG, said: “In partnership with Vaagali Investment Pvt Ltd, we are delighted to introduce a beautiful new all-villa resort in the South Malé Atoll – a destination renowned for some of the best diving sites in the world, just a 30-minute speedboat ride from Velana International Airport.

Vaagali Maldives, Vignette Collection will invite travellers to rediscover the authentic Maldives of the past by seamlessly integrating luxury, design and cultural authenticity, while accentuating guest connection and purpose. Vignette Collection is the perfect brand to bring to life everything that makes this island extraordinary, creating an outstanding addition to IHG’s Luxury & Lifestyle footprint in the country.”

Statement from the Owners: “As a family, Vaagali has been part of our lives for decades a place of memory, discovery, and deep connection. For us, this island has always been a sanctuary, lovingly shaped by our parents and founders, Mr. Hussain Shareef and Mrs. Fathimath Naseema, whose vision, integrity, and devotion to Maldivian hospitality continue to guide and inspire us.”

Opening Vaagali Maldives, Vignette Collection to the world is profoundly meaningful. We are honoured to partner with IHG to share the island’s history and soul with guests who seek something personal, authentic, and rooted in place. Vaagali has always been defined by its raw beauty, quiet serenity, and the freedom it gave us as a family and we are committed to preserving these qualities in every detail of the guest experience. We look forward to welcoming travellers to Vaagali Maldives, Vignette Collection, where heartfelt hospitality, cultural heritage, and the natural essence of the Maldives come together in a way that is both refined and deeply authentic.”

Defined by its untouched natural beauty and intimate scale, the island features naturally formed underwater caves – a rare geological wonder that reveals its ancient origins and offers guests a remarkable marine exploration experience. Immersive nature encounters invite guests to reconnect with the environment, with themselves, and with the traditions that shape Maldivian island life.

The resort will spearhead initiatives including coral restoration, reef-health monitoring, responsible energy and waste management, reduced single-use plastics, and the protection and regeneration of native vegetation. Locally sourced materials and craft-led design elements further reinforce its commitment to responsible development.

Guests will choose from one-, two-, and three-bedroom pool villas all with a yoga pavilion, complemented by a 3,000-square-metre spa which includes aqua wellness facilities and wellness programmes, a natural freshwater swimming pool, a sports complex with paddle courts, kids club and five unique dining experiences.

Maldives tourism remains strong, with 1.7 million international arrivals from January to October 2025 – a 10% year-on-year increase, and placing the country on track to reach its target of 2.3 million arrivals this year.

Vaagali Maldives, Vignette Collection will be IHG’s sixth property in the Maldives, joining Six Senses Kanuhura Maldives, Six Senses Laamu, InterContinental Maldives Maamunagau Resort, Noku Maldives, Vignette Collection and Holiday Inn Resort Kandooma Maldives. Since its launch in 2021, Vignette Collection has attracted owners seeking the strength of IHG’s global platform while preserving each hotel’s individuality. Vaagali Maldives, Vignette Collection will join a growing portfolio of 68 open and pipeline properties, strengthened by recent openings in Dubai, Lima, Osaka, and Shanghai.

Continue Reading

News

ONE Atmosphere: Atmosphere Core enters extended-stay market with fourth brand

Published

on

Leading hospitality company, Atmosphere Core has announced the launch of its fourth brand, ONE Atmosphere, marking its strategic entry into the extended-stay segment. Designed for today’s work–live–travel flow, ONE Atmosphere will offer fully serviced apartments that combine the freedom and expanse of residential living with the consistency of hospitality, including branded amenities, seamless concierge services, and thoughtful design details.

Speaking about the launch, Salil Panigrahi, Managing Director, Atmosphere Core, said, “As travel becomes more fluid and work becomes borderless, guests expect more than a hotel room, they expect a lifestyle solution. They want a space that adapts as they move through different cities, work patterns, and rhythms of everyday life. ONE Atmosphere is designed to meet this shift by offering a reliable model of flexible living that blends the warmth of home with the precision of hospitality. Our spaces will be consistent, functional, design-led, and deeply attuned to how people live today.”

Building on this guest-centred philosophy, the design of ONE Atmosphere will focus on efficient layouts, layered with calming materials and curated local art to create intuitive environments that feel welcoming, practical, and visually inspiring. Every element will aim to enhance comfort and usability while reflecting a sense of place.

ONE Atmosphere apartments will be built for living, not simply staying overnight, with hotel-style services operating quietly in the background. Across all locations, the brand will deliver ‘ONE Experience’, a portable sense of home ideal for long stays, relocations, project assignments, holidays, and hybrid travel. This experience will be further strengthened by a comprehensive suite of amenities and leisure, work, and convenience features, under the ‘ONE Promise’, elevating intelligent serviced living into a lifestyle statement. Together, these amenities and services will create a holistic, flexible environment.

Commenting on the brand’s growth potential, Sandeep Ahuja, Managing Director, ONE Atmosphere, said, “The serviced apartment sector is expanding rapidly yet remains highly fragmented. With ONE Atmosphere, we aim to establish a unified standard that can scale with ease while delivering a consistent, comfortable, and efficient experience. By leveraging the operational discipline we’ve developed across our award-winning resorts in the Maldives, we are confident in our ability to set a new global benchmark for extended-stay hospitality”.

ONE Atmosphere’s launch pipeline features a mix of metropolitan, urban, and leisure destinations across South Asia, Southeast Asia, and Gulf countries, with further international markets under evaluation as part of the brand’s long-term global rollout.

Continue Reading

Entertainment

New Year’s Eve Gala at JEN Maldives Malé by Shangri-La to feature live performance by Nasooh

Published

on

JEN Maldives Malé by Shangri-La is preparing to host a vibrant New Year’s Eve Gala Night on 31 December 2025, inviting guests to welcome 2026 with an evening of fine dining, live entertainment, and festive celebration.

The event will be headlined by Mohamed Nasooh, one of the Maldives’ emerging musical talents whose voice has earned national recognition. Nasooh first rose to prominence as a former vocalist of the popular band 2ofus, which represented the Maldives internationally and achieved notable success as the 2nd Runner-Up at the Battle of the Bands International. His growing popularity on TikTok, combined with his expressive vocal performances, has made him a well-loved figure among audiences of all ages.

Guests attending the New Year’s Eve Gala Night can look forward to a memorable live performance from Nasooh, who will bring his distinctive vocal style and stage presence to the celebration as the country ushers in a new year.

Adding to the excitement, the evening will also include a special grand prize, with details set to be announced soon. The announcement has already generated anticipation and is expected to be a highlight of the event.

The Gala Night will offer an elegant dining experience and a festive atmosphere, providing an inviting setting for families, couples, and friends wishing to celebrate the start of 2026 in style. The full programme and menu will be shared in the coming days.

JEN Maldives Malé by Shangri-La welcomes guests to join this exceptional evening—an occasion filled with music, flavour, and celebration marking the arrival of the new year.

Continue Reading
Advertisement

Trending

Copyright all rights reserved by Maldives Promotion House 2023.