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Sunbathing attracting Indian tourists: survey

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Maldives Promotion House – Sun bathing, beach massages, surfing, swimming and snorkeling are major attractions for Indians to beach destinations, with Delhiites showing the highest propensity for sun bathing among Indian travellers, a survey by Expedia says.

The 2012 Flip Flop Report, an analysis of behaviour and preferences among beachgoers in Asia, North America, South America, Europe and Australia, conducted by Harris Interactive on behalf of Expedia adds that Indians have been preferring beach vacations in Goa, Thiland, Maldives, Bali, Malaysia, Miami, Hawaii, Caribbean, California, Brazil, et al.

“As opposed to the perception of high price sensitivity, Indians have been deciding on beach destinations depending on food and beverage availability and novelties,” said Manmeet Ahluwalia, marketing head at Expedia India.

Delhiites have been preferring international destinations while those from Mumbai chose domestic vacations. Indians however, spend 5.4 days on beach vacation unlike the global average of 7.7 days. Indians place new experiences over relaxation for opting for a beach holiday, the report indicates.

Travel partners at the most recent beach vacation included spouse or partners, friends and parents, in that order. However, India and Brazil have the highest number of beachgoers globally traveling with their parents. Delhiites travel least with parents, the report states.

Tourists from Mumbai rank highest in posing for pictures that they do not want their business associates to see. Tourists from Delhi and Mumbai travel with friends and least with parents.

“When Indian adults were asked to choose between spending time at the beach and spending time with family, among other options, the beach won handily.

“Eighty percent of Indian travelers are already planning to go for a beach vacation within 12 months,” he added.

While the average stays for a beach vacation is 7.7 days globally, Indians fall below average at 5.4 days.

The specific findings for Indians include:

  • Given a choice 30 percent would opt for beach holiday with plenty of relaxation time, and 27 percent for a romantic holiday with spouse/partner.
  • Food and beverage reputation, along with novelty of the destination, have the highest importance, with the total cost of travel ranking at 5th position (71 percent). India ranks highest globally in giving preference to food and beverage. Other factors include fun night life (69 percent) and activities at the beach (67 percent)
  • Seventy-one percent of Indians are prepared to spend Rs. 15,000 or more on a beach trip
  • Over 56 percent now consult magazines, travel sites and research for destinations and 60 percent rely on recommendations from friends, peers or family
  • Sixty-eight percent of Indian women look for a secluded beach environment. (IANS)
In recent years, Maldives has become a popular travel destination in the international market. It has emerged as the playground for Indian celebrities like Hrithik Roshan, Madhuri Dixit, Salman Khan, Pretty Zinta, Kareena Kapoor, Saif Ali Khan, Malaika Arora to name a few who regularly visits, while number of Bollywood film makers regularly shoot in Maldives.
The growth rate for travellers from India to Maldives increased by 20% i. e from 25,756 in 2010 to 30,978 in 2011. 2012 figures show a 20% growth in Indian tourists and MMPRC expects to attract 100,000 Indian tourists in the next two years.
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Welcome in Year of the Snake at Amilla Maldives

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Welcome in the Year of the Snake with celebrations and a vibrant programme of festivities at Amilla Maldives from 26th to 30th January 2025. Designed for guests of all ages, the programme features creative workshops, engaging games, family adventures, and indulgent dining experiences.

Celebrations throughout the week include a treasure hunt, family fun run, snorkelling adventures, pool party, and a movie every evening for the children at Amilla Odeon, the movie theatre under the stars. Teens and adults can participate in art workshops and table tennis tournaments, while children will delight in interactive games like Catch the Dragon’s Tail and themed craft-making sessions.

The highlight of the festivities will be on Tuesday, 28th January 2025 when the resort will be offering art classes, craft classes, making of Chinese New Year lucky envelopes, and lively family beach games. In the evening there will be guest cocktails at sunset, where guests will be entertained by a vibrant lion dance. The night continues with a Lunar New Year of the Snake Chinese Buffet Dinner to mark the occasion.

Join Amilla Maldives from 26th to 30th January for a celebration filled with joy, creativity, and cherished moments.

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Family fun meets Premier League coaching: Kuramathi and Campioni experience

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Families seeking the ultimate summer escape in 2025 will find the perfect destination with Kuramathi and Campioni. These two exceptional partners offer a holiday experience where children can combine their love for football with the thrill of training alongside former Premier League players and UEFA coaches at breathtaking resorts. The exclusive Campioni football training camps cater to children aged 4-15 years, running across two weeks with three football legends. Liverpool and England star John Barnes MBE, accompanied by a UEFA coach, will lead sessions from July 28th to August 1st. Meanwhile, England icons Harry Redknapp and Stuart Pearce MBE will join from August 4th to August 8th, presenting an unparalleled opportunity for budding young footballers.

Campioni’s ethos, “Train Like A Pro,” offers a unique chance for children to be coached for two hours daily by some of English football’s most celebrated figures. These interactive and engaging sessions focus on fundamental skills while emphasising teamwork, strategy, and sportsmanship. With personalised guidance provided throughout, participants gain invaluable insights from the experts and create unforgettable memories.

While children hone their skills on the pitch, parents are free to unwind in a variety of ways. They can relax on the beach, explore the island, work out in the gym, visit the spa, or simply enjoy the vibrant energy of the training sessions from the sidelines.

The Campioni experience extends beyond football. Families are invited to participate in additional activities, such as welcome drinks at the start of the week, a mid-week parents’ game featuring the football legends, and an end-of-week medal and certificate presentation. These events ensure everyone in the family enjoys a dynamic and engaging holiday.

Kuramathi, a renowned Maldivian resort, serves as the ideal backdrop for this unique experience. Famous for its winding white sandbank and tropical jungle spanning the 1.8km island, the resort features 12 room categories, 12 restaurants, 6 bars, evening entertainment, and an array of facilities. Options range from one-bedroom Beach Villas and Two-Bedroom Beach Houses to overwater villas perched above the island’s turquoise lagoon, making it a perfect choice for families.

Off the field, Kuramathi’s complimentary Bageecha Kids’ Club caters to children aged 3-12 years with indoor and outdoor play areas, arts and crafts, splash pads, and a large swimming pool. Activities for older children include badminton, football, ping pong, baseball, and basketball. For couples seeking a romantic evening, extended kids’ club hours are available at an additional charge, alongside 24-hour babysitting for younger children.

The resort also offers unique environmental activities, such as eco-centre presentations, hermit crab trails, tree planting, and visits to hydroponics gardens, encouraging younger guests to learn about sustainable practices.

For adventurous families, Kuramathi provides a fully equipped dive school with multilingual instructors who guide participants through PADI and SSI courses, including options for children as young as eight. Guests can also explore the ocean through snorkelling safaris, turtle discovery trips, dolphin excursions, and semi-submarine tours. Water sports such as windsurfing, dinghy sailing, and catamaran lessons are available for children aged 12 and above.

While children are occupied, parents can relax at the spa or enjoy evening cocktails at the Champagne Loft or pool bars. Dining options include international cuisine at the buffet restaurant and specialty venues like The Reef, La Belle Vie, and Siam Garden. Nightlife on the island is vibrant, with live music, beachside movie nights, DJ performances, and more.

Kuramathi and Campioni promise a summer holiday filled with excitement, learning, and relaxation, creating memories that will last a lifetime.

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Awards

Sun Siyam Resorts honoured at Target Taste Awards 2024

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Sun Siyam Resorts has announced its receipt of the prestigious 2024 Target Taste Award for ‘Overseas Island Hotel Group.’ The accolade was presented during the ‘Target Taste’ awards ceremony in December 2024, held in Beijing. This event celebrated innovation and excellence within the luxury lifestyle industry.

The 2024 awards, themed ‘Revolutionise and Innovate,’ gathered leading brands and visionaries to highlight advancements in high-end hospitality, design, travel, and culinary arts. Sun Siyam Resorts was honoured for its commitment to redefining island luxury through exceptional guest experiences, sustainable practices, and innovative offerings.

Ashley Zhang, Regional Marketing & Communications Manager for China, accepted the award on behalf of the company, marking a significant milestone for the group.

Target Taste, a prominent Chinese luxury lifestyle magazine established in 2013, has consistently recognised industry pioneers. Its awards serve as a hallmark of innovation, elegance, and excellence in the luxury sector.

Claudia Klingbeil, Group Director of PR & Communications at Sun Siyam Resorts, stated: “This recognition is deeply meaningful to all of us at Sun Siyam Resorts. It reflects the passion, dedication, and heart that our team pours into creating memorable experiences for our guests, and this recognition fuels our commitment to constantly evolve and innovate.”

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