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Curly Tales explores tastes of Maldives

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The Maldives Marketing & Public Relations Corporation (MMPRC/Visit Maldives) has partnered with Curly Tales, one of India’s leading food, travel, experiences & lifestyle content platforms, to promote tourism to the Maldives. The campaign, which runs from April to May 2023, will help strengthen the Maldives’ brand presence, attract and engage with highly potential affluent travelers, and drive aspiration and influence opinions.

Curly Tales is a platform that creates content focused on discovering intriguing and exciting experiences from around the world such as culinary, wellness, adventures, and more. Curly Tales has a reach of 6.5 million active monthly users and 750,000 active daily users.

As part of the campaign, Curly Tales founder and lead editor Kamiya Jani visited the Maldives. She was hosted at Kaani Palm Beach, where she enjoyed unique Maldivian experiences with a local twist at a residential island, with a highlight on culinary exploration, local experiences, and relaxation.

At the second host property, Grand Park Kodhipparu, she tried out the various experiences such as sunset fishing, water sports, a sound therapy healing session at the resort’s spa, and experiencing local culinary culture with a sandbank cooking class, among others.

Various types of content will be created based on the visit, detailing the products, experiences, segments, and updates from the Maldives tourism industry. This content will be shared on Curly Tales’ social media channels and website, reaching millions of potential travelers around the world.

The Maldives is a popular tourist destination for Indians, and India was the top source market to the destination last year with 241,369 arrivals. The Visit Maldives is working to maintain this momentum and attract even more Indian tourists to the Maldives in 2023.

The partnership with Curly Tales is just one of the many initiatives that the Visit Maldives is undertaking to promote tourism to the Maldives. The Visit Maldives is also working to strengthen the Maldives’ brand presence in India through digital and social media campaigns, participation in major fairs and exhibitions, and media interviews.

The Maldives is a beautiful and diverse country with something to offer everyone. With its stunning beaches, crystal-clear waters, and luxurious resorts, the Maldives is the perfect place to relax and escape the hustle and bustle of everyday life.

Drink

Sirru Fen Fushi hosts Flor de Caña mixology event with Dinesh Mondkar

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The Behind The Bar Sirru Icon series recently hosted a mixology event at Sirru Fen Fushi Private Lagoon Resort, featuring Dinesh Mondkar, Flor de Caña’s brand ambassador for India.

The event gave guests an opportunity to explore a selection of rum cocktails while learning more about the craftsmanship and heritage behind the Flor de Caña brand. Set against a sunset backdrop over the ocean, the session combined cocktail-making techniques, brand storytelling and a relaxed island setting.

Guests were introduced to a range of cocktails that highlighted bold flavours and the versatility of rum in contemporary mixology. The evening also offered insight into the methods and presentation behind premium cocktail service, adding an interactive element to the experience.

The event formed part of the resort’s ongoing Behind The Bar Sirru Icon series, which continues to bring recognised figures from the international spirits industry to the Maldives. Through the series, the resort aims to expand its food and beverage offering with curated events that connect guests with global brands and industry expertise.

Such experiences are designed to complement the wider guest programme by combining destination dining and beverage concepts with the setting of the Maldives, while offering visitors a more immersive way to engage with the resort’s hospitality offerings.

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Angsana Velavaru marks reopening of upgraded futsal ground

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Angsana Velavaru has reopened its futsal facility as part of efforts to enhance guest experiences and staff engagement through sport and community activities.

The reopening ceremony was officiated by Dhaalu Atoll Council president Ahmed Shafiu and the resort’s general manager, Ahmed Zahir, who jointly cut the ribbon to mark the occasion.

Located within the island grounds, the futsal court measures 57 metres by 38 metres and is intended to serve as a space for both recreational use and organised activities for guests and resort associates.

The resort said the facility would form part of its wider recreational offering and would host workshops and expert-led collaborations aimed at providing guests with sports-based experiences while also supporting skill development and interaction. It added that the initiative also reflects its focus on staff wellbeing, teamwork and active living.

The opening event included friendly matches between the Angsana Velavaru men’s and women’s teams, as well as an inter-resort match between the Angsana Velavaru Orange Army and Banyan Tree Vabbinfaru.

Adjacent to the futsal court is the resort’s upgraded watersports centre, which now includes updated guest facilities such as shower and changing areas.

Ahmed Zahir said the reopening of the futsal ground represented more than a recreational upgrade and reflected the resort’s commitment to creating meaningful experiences for both guests and associates. He said the facility would support active living, connection and wellbeing, while also serving as a space for learning and collaboration.

Angsana Velavaru, located in South Nilandhe Atoll, said the reopening of the futsal facility forms part of its wider efforts to expand its lifestyle and community-focused offerings.

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World Art Day inspires new Graffiti Club at InterContinental Maldives Maamunagau Resort

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InterContinental Maldives Maamunagau Resort has launched the Graffiti Club to mark World Art Day, introducing a team-led initiative focused on artistic expression, collaboration and storytelling through art.

The resort said the initiative brings together more than 18 team members from across different departments, reflecting a shared interest in creativity. As part of the project, selected back-of-house spaces have been turned into canvases, transforming staff areas into spaces for artistic work.

Inspired by the natural environment of the Maldives and the Maamunagau lagoon, the first set of artworks features marine life such as manta rays, whale sharks and sea turtles. The resort said the designs reflect the biodiversity of the destination and its connection to the surrounding ocean. Additional artwork is also being developed as the project continues.

InterContinental Maldives said the initiative is rooted in its brand culture and service philosophy, Inspire Incredible, and is intended to support creativity, collaboration and self-expression among team members.

Renuka Gupta, cluster director of learning and development, said creativity exists in every individual, regardless of role or background. She said the initiative was created to provide team members with a space to express themselves, connect with colleagues and contribute to the environment in which they work each day.

The resort said the Graffiti Club forms part of its wider approach to workplace culture, with a focus on creativity, wellbeing and personal expression alongside the guest experience.

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