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Curly Tales explores tastes of Maldives

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The Maldives Marketing & Public Relations Corporation (MMPRC/Visit Maldives) has partnered with Curly Tales, one of India’s leading food, travel, experiences & lifestyle content platforms, to promote tourism to the Maldives. The campaign, which runs from April to May 2023, will help strengthen the Maldives’ brand presence, attract and engage with highly potential affluent travelers, and drive aspiration and influence opinions.

Curly Tales is a platform that creates content focused on discovering intriguing and exciting experiences from around the world such as culinary, wellness, adventures, and more. Curly Tales has a reach of 6.5 million active monthly users and 750,000 active daily users.

As part of the campaign, Curly Tales founder and lead editor Kamiya Jani visited the Maldives. She was hosted at Kaani Palm Beach, where she enjoyed unique Maldivian experiences with a local twist at a residential island, with a highlight on culinary exploration, local experiences, and relaxation.

At the second host property, Grand Park Kodhipparu, she tried out the various experiences such as sunset fishing, water sports, a sound therapy healing session at the resort’s spa, and experiencing local culinary culture with a sandbank cooking class, among others.

Various types of content will be created based on the visit, detailing the products, experiences, segments, and updates from the Maldives tourism industry. This content will be shared on Curly Tales’ social media channels and website, reaching millions of potential travelers around the world.

The Maldives is a popular tourist destination for Indians, and India was the top source market to the destination last year with 241,369 arrivals. The Visit Maldives is working to maintain this momentum and attract even more Indian tourists to the Maldives in 2023.

The partnership with Curly Tales is just one of the many initiatives that the Visit Maldives is undertaking to promote tourism to the Maldives. The Visit Maldives is also working to strengthen the Maldives’ brand presence in India through digital and social media campaigns, participation in major fairs and exhibitions, and media interviews.

The Maldives is a beautiful and diverse country with something to offer everyone. With its stunning beaches, crystal-clear waters, and luxurious resorts, the Maldives is the perfect place to relax and escape the hustle and bustle of everyday life.

Featured

Alila Kothaifaru Maldives aligns festive events with World of Care commitments

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Alila Kothaifaru Maldives will mark the festive season with a programme that combines charitable initiatives with its sustainability commitments. Guests will be invited to donate, run, paddle and plant in support of local community and environmental projects, alongside dining experiences that highlight Maldivian produce.

Under its World of Care commitments, the resort has adopted initiatives to improve the school experience for children at R. Maduvvari School on the neighbouring island and to protect the surrounding marine ecosystem. Participation in the season’s activities will contribute directly to these programmes.

From 25 December 2025 to 7 January 2026, guests may purchase wrapped gifts from a Christmas Charity Surprise Tree, with all proceeds directed to the resort’s charitable causes.

On 27 December 2025, Euro Divers will lead a coral-planting session within the house reef. The activity forms part of an ongoing conservation effort to strengthen reef resilience by increasing coral diversity through the careful planting of hardy coral fragments.

Seasalt restaurant will host a “Boat to Table” beachfront barbecue on 28 December 2025 and 4 January 2026. The buffet will feature seafood such as giant tuna sashimi, ceviche and grilled fish prepared from the day’s catch supplied by local fishermen, reflecting the resort’s focus on local sourcing and support for the Raa Atoll community.

A Charity Kayak Race will take place on 30 December 2025 and 5 January 2026. Entry will be by voluntary donation, with funds supporting enhancements at the R. Maduvvari pre-school.

On 2 January 2026, the programme will conclude with a Charity Island Fun Run around the island. Branded t-shirts will be available for purchase, with proceeds benefiting the resort’s community initiatives.

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Awards

Mercure Maldives Kooddoo wins triple honours at World Luxury Awards 2025

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Mercure Maldives Kooddoo Resort has received three titles at the 2025 World Luxury Awards, named Luxury Adults Only Resort, Luxury Island Resort, and Luxury Cultural Resort in the Indian Ocean.

The awards highlight the brand’s focus on locally rooted hospitality, with stays shaped by place, service and community. The resort presents Maldivian culture through curated experiences, pairing contemporary comforts with island traditions.

Positioned as an adults-only retreat, Mercure Maldives Kooddoo integrates culinary influences and cultural programming to offer guests a stay informed by the rhythm of local life and delivered with consistent service standards.

“These awards are a true reflection of our team’s passion for creating experiences that feel both local and memorable. Every detail, from the design to the service, is guided by the authenticity that defines Mercure. We are grateful to our guests for being part of this journey,” said Riaan Drever, Cluster General Manager.

The World Luxury Awards recognise excellence in global hospitality, honouring properties that consistently deliver strong guest experiences and celebrate diversity across the travel sector.

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Awards

Hat-trick for Pullman Maldives Maamutaa at 2025 World Luxury Awards

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Pullman Maldives Maamutaa has received three honours at the 2025 World Luxury Awards, securing titles for Best Luxury All-Inclusive Hotel, Best Luxury Wellness Hotel, and Best Luxury Family Hotel in the Indian Ocean.

The awards underscore the resort’s approach to experience-led hospitality, combining design, wellbeing and guest engagement. The recognition also reflects Pullman’s commitment to innovation, inclusivity and sustainability, which sit at the centre of the brand’s strategy.

Since opening, Pullman Maldives Maamutaa has developed an all-inclusive offering that brings together adventure, wellness and a close connection to the natural environment. Its portfolio includes an underwater villa, wellness concepts and family-oriented experiences.

“We are honoured to receive this recognition at the 2025 World Luxury Awards. These awards celebrate the heart of what we do—creating inspiring moments for every guest, whether they come to reconnect, recharge, or simply play. This achievement belongs to our incredible team, whose passion and dedication make Pullman Maldives Maamutaa what it is today,” said Riaan Drever, Cluster General Manager.

The World Luxury Awards recognise excellence in global hospitality, highlighting hotels that consistently deliver strong guest experiences and demonstrate innovation in service and design.

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