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Fairmont Maldives Sirru Fen Fushi: World-class marine biology innovation
Shaviyani Atoll boasts one of the Maldives’ largest lagoons with crystal white sand, turquoise waters and abundant marine life. The Fairmont Maldives Sirru Fen Fushi is located on the western rim of the Atoll and is famous for its tranquil blue vistas across the Indian Ocean to a never-ending horizon. First certified by Green Globe in 2021, the resort has been re-certified for its high standard of sustainable tourism with exceptional contributions to marine biology.
Samuel Dixon, Sustainability Manager, says, “We’re so proud to achieve our second Green Globe Certification as we strive to become market leaders in sustainable practices and innovation that inspires the next generation of eco warriors.”
Sustainability Lab Project
In February 2022, Fairmont Maldives launched the Sustainability Lab, which was officially opened by the Maldives Minister of Environment Aminath Shauna, Maldives Minister of Defence Mariya Ahmed Didi, and Maldives’ Special Envoy for Climate Change Ms Sabra Ibrahim Noordeen.
As tourism continues to grow and develop in the Maldives, so too does concern regarding single-use plastic and its impact on the pristine ecosystems. Experts claim that by 2050 there will be more plastic in the ocean than fish. Fairmont Maldives’ mission is to fully recycle all the plastic waste generated by the resort and surrounding local communities, and ultimately, remove ocean plastic from the Maldivian environment.
The Sustainability Lab is the first of its kind in the archipelago, containing specialised machinery designed by Precious Plastic that transforms and repurposes plastic waste into beautiful bespoke souvenirs for guests, useful school equipment, and unique and exquisite furniture.
The Sustainability Lab has already made a difference by recycling over 3,720kg of plastic into a variety of different products including luggage tags in the shapes of marine animals, school rulers, clip boards, tables, chairs, beach paddles, plant boards and much more. The lab has also started recycling glass by separating bottles by colour before crushing and embedding them into 25mm plastic sheets designed for tables.
Fairmont Award Scheme for Schools
As part of the Sustainability Lab Project the resort launched the Fairmont Award Scheme in December 2021. The scheme is active across 12 schools with numerous workshops, educational presentations and activities being conducted including beach and reef clean ups.
Fairmont Maldives also hosts these schools at the resort where the students are led through a workshop by local Maldivian Sustainability Ambassadors. Students are given a detailed orientation of the Sustainability Lab and the entire process from plastic waste to recycled plastic products. By showing children first-hand how plastic is not just garbage but can be used to make their very own furniture, the resort hopes to clearly demonstrate creative and useful ways of recycling waste. Fairmont Maldives aims to inspire the next generation of eco-warriors, who will lead the change in protecting the local environment and biodiversity from plastic pollution.
Marine Conservation: The Coralarium & Turtle Rangers
The Coralarium is the world’s first semi submerged art installation and most importantly it is the centre of Fairmont Maldives’ coral restoration program. The Coralarium is made using PH neutral non-toxic compounds that contain no harmful pollutants to marine life and help stimulate coral growth by catching vital biomass on its structure. After 5 years underwater, the Coralarium is covered in new live coral and provides the perfect habitat space for over 120 different fish species and marine life.
Protecting the Maldives’ rich biodiversity is essential to Fairmont Maldives sustainability. One of the most endangered marine species in the Maldives is sea turtles. The biggest problem facing sea turtles in the world today, is the large quantity of plastic and ghost nets (discarded commercial fishing nets) polluting the oceans.
In January 2022, Fairmont Maldives launched the Turtle Rangers Programme, where guests come and learn about turtles from the resort’s resident marine biologist. As part of the programme, guests can join guided snorkel tours to the house reef to collect photo ID data of turtles and actively help in the turtle conservation program. The resort has also launched branded rash-guards in collaboration with the Turtle Rangers Program, with all revenue from sales re-invested back into the Sustainability Lab Project.
To further emphasise the importance of tackling the plastics & ghost net problem, the resort has partnered with the Olive Ridley Project, an NGO based in the Maldives focusing on turtle research. A variety of conservation tasks, including nest protection, baby turtle release, rescue missions and photo ID tracking to monitor migration and lifecycle patterns are conducted as part of the program. In the last 18 months, the resort has released over 800 baby turtles born on their beaches, greatly contributing to the survival of the Maldivian Green and Hawksbill population. The resort hopes over the next few years to be able to contribute a larger quantity of photo ID data, essential for tracking migration patterns of the resident turtle population, as well as make new discoveries in turtle animal behaviour.
Villa Nautica will embrace the festive spirit from 20 December 2025 to 6 January 2026, offering guests an easy island rhythm that flows from bright mornings by the water to music-filled evenings on the sand. The season begins with illuminated beaches and relaxed barbecues, gradually building through creative afternoons and live performances. Christmas Eve will feature a gala dinner, followed by Santa’s arrival on 25 December. The celebrations will culminate in a vibrant New Year’s Eve countdown with fireworks, before settling into a calm reset on New Year’s Day and concluding with Orthodox Christmas.
The programme balances practicality with a relaxed, unpretentious atmosphere. Mornings will bring sunrise yoga, family pool activities, and interactive cooking sessions, while evenings will feature poolside soirées, wine-paired dinners, and sunset cruises. With simple yet photogenic settings, the lagoon and sky take centre stage in shaping the mood. Guests—whether couples, friends, or families—can participate freely without losing the island’s easy pace.
For younger visitors, the festivities will centre around the kids’ club, where cookie and cupcake decorating, beach games, origami and craft sessions, storytelling, and cosy movie nights will take place. Small groups and attentive care ensure that creativity and play remain the focus, allowing parents to enjoy uninterrupted moments around the island.
A highlight of the season will be the Champagne Lucky Draw & Disco. From 1 to 31 December, each bottle of champagne purchased at resort bars or restaurants will serve as an entry to the draw. Guests are advised to keep their entry stubs for the live draw, held at 01:00 during the New Year’s celebration, where the prize will be a seven-night stay in a Water Villa for two.
Throughout the festive period, private experiences will feel as memorable as the larger celebrations. Guests may enjoy candlelit dinners on the sand, floating breakfasts, or early morning snorkelling sessions to begin the year anew. Whether seeking a lively shoreline celebration or a quiet evening stroll beneath lanterns and palms, Villa Nautica offers an atmosphere where every festive moment can glow in its own way.
JOALI BEING, the world’s first well-being island, has announced the launch of its new global brand campaign titled “Joyful Journeys of Well-Living.” The campaign celebrates the art of self-discovery, inviting travellers to reconnect with their inner selves through bespoke and transformative experiences.
Building upon JOALI BEING’s core philosophy of the “Joy of Weightlessness,” the campaign embodies the essence of harmony between mind, body, and spirit. It encourages guests to explore holistic pathways designed to restore balance and inspire personal growth.
Joyful Journeys of Well-Living serves as an invitation to travellers seeking meaningful change and renewal. The campaign narrates stories of individuals discovering joy through purposeful living, mindful connection, and immersive well-being experiences at JOALI BEING.
The visuals capture the island’s tranquil landscapes and nurturing spaces — from oceanfront sanctuaries to treetop villas and transformative healing sessions led by resident experts. The campaign presents JOALI BEING as more than a destination; it is a journey towards well-being, creativity, and self-transformation.
Each guest journey at JOALI BEING is founded on the resort’s Four Pillars of Well-Being — Mind, Skin, Microbiome, and Energy. Through tailored programmes, guests can embark on integrative wellness experiences encompassing sound therapy, movement and fitness, hydrotherapy, nutritional guidance, and energy-healing sessions curated by specialists.
The island features a series of advanced well-being spaces, including:
- CORE: a movement and fitness zone
- AREKA: a transformative treatment centre
- KAASHI: a hydrotherapy hall
- SEDA: a sound-healing room
- Ocean Sala: an open-air meditation and relaxation deck
Each space is designed to nurture a profound connection with nature and the self.
The Joyful Journeys of Well-Living campaign has been conceptualised and produced by JOALI BEING’s in-house team in collaboration with creative partners and visual storytellers from across the globe. The multi-platform campaign integrates film, digital, and print media to convey JOALI BEING’s ethos — a celebration of joy, transformation, and harmony.
The visual narrative draws inspiration from the natural beauty of the Maldives, reflecting JOALI BEING’s immersive design philosophy. The imagery captures the rhythm of the ocean, the play of light, and the flow of energy that define the spirit of the island.
Coco Bodu Hithi has been recognised on the global stage, winning Best Waterside Hotel (Riverside, Lakeside, Seaside) at the Condé Nast Johansens Awards for Excellence 2026, held on 3 November 2025 in the UK. It is the second consecutive year the resort has been honoured by the publication, following last year’s win for Best Service, reaffirming its focus on heartfelt Maldivian hospitality and refined island living.
Described by Condé Nast Johansens as an “over-water, over-indulgent Maldivian island outpost,” Coco Bodu Hithi offers an intimate retreat of comfort and calm. The resort’s 32 Water Villas and 24 Coco Residences, each measuring 184 square metres and featuring private pools, provide secluded spaces set above the lagoon, where nature, design, and comfort come together to reflect the island’s romantic ambience.
Known for contemporary design infused with Maldivian heritage, the resort continues to welcome travellers seeking time by the sea, complemented by culinary collaborations with celebrity and Michelin-starred chefs. The experience balances privacy and comfort throughout a guest’s stay. With turquoise waters, quiet spaces, and experiences designed for connection and shared discovery, the resort presents a considered take on island living.
Located 35 minutes by speedboat from Velana International Airport, the island combines accessibility with seclusion—close enough for convenience, yet removed for privacy and serenity. As part of Coco Collection, the resort offers bespoke experiences, attentive service, and sustainable practices, shaping stays that feel personal and reflective of relaxed, authentic island life.
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