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Aminath Raushaa Haadhee joins JOALI BEING as Assistant Director of Marketing and PR

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Continuing her journey of helping launch new brands and properties in Maldives through innovative PR and marketing communications approaches, Aminath ‘Aimy’ Raushaa Haadhee joins JOALI BEING, the only nature immersive wellbeing island retreat of its kind in the Maldives, as the newly-opened resort’s new Assistant Director of Marketing and PR.

Aimy joined JOALI BEING this January from The Ritz-Carlton Maldives, Fari Islands where she served as the resort’s Marketing Communications Manager. Aimy was instrumental in the successful debut of Marriott International’s signature luxury hotel brand in the Maldives in June 2021.

She brings to her role over 12 years of experience in the hospitality arena, having worked with leading international hotel chains in the Maldives.

Before her most recent posting at The Ritz-Carlton Maldives, Aimy served as the Public Relations Manager for LUX* North Male Atoll (now rebranded as Jumeirah Maldives). She oversaw the entire communications related activities of the resort, including public relations, marketing, photography and collaterals.

Prior to her assignment with LUX* Hotels, Aimy was the Sales and Marketing Coordinator at Gili Lankanfushi Maldives.

During the early days of her career, she held roles in reservations and front office departments of several luxury resorts in the Maldives, including Cheval Blanc Randheli, Conrad Maldives Rangali Island, and Shangri-La’s Villingili Resort & Spa.

Nestled on the secluded island of Bodufushi in Raa Atoll, amid crystalline lagoons, pristine beaches and lush coconut palms, JOALI BEING is a 40-minute seaplane journey from Velana International Airport. With 68 villas, each with its own butler or “Jadugar”, JOALI BEING is the region’s first nature-immersive wellbeing island retreat.

Open your heart to the timeless wisdom of the sea, the sand, the sun and the stars. As you reconnect with the generous gifts of nature, a journey of self-discovery and renewal begins. Combining ancient knowledge with modern science, the resort’s curated offerings are woven around the Four Pillars of JOALI BEING – Mind, Skin, Microbiome and Energy.

JOALI BEING is the beginning of a transformative journey. The resort team meets guests where they are, and guide them on the path to self-discovery and renewal. From exhilarating adventure and soulful relaxation to customised nutrition and interactive learning, they create wellbeing experiences tailored to individual lifestyles and goals.

All food and drink options at JOALI BEING have been expertly curated with the help of the retreat’s nutritionists, offering a selection of flavours and cuisines with healthy and indulging dining options. Personalised nutrition sessions and co-created menu recommendations are available.

Immerse in the vibrancy of FLOW, JOALI BEING’s open-plan interactive dining space featuring three signature kitchens. Plantae offers vegetarian and vegan cuisine, Su serves ocean-to-table pescatarian fare, and B’Well features a signature JOALI BEING menu, including a selection of Earth-to-Table meals. For sunset seekers, there is Mojo – a tropical beach sanctuary located on a three-layered sundeck and is an ideal lunch and sundowner spot by the pool. Culinary arts at JOALI BEING focus on an Earth-toTable initiative, promising ingredient traceability and offering fresh, locally harvested foods that support small farms and are sustainably sourced.

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Villa Nautica’s festive glow: Yoga at sunrise, fireworks at midnight

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Villa Nautica will embrace the festive spirit from 20 December 2025 to 6 January 2026, offering guests an easy island rhythm that flows from bright mornings by the water to music-filled evenings on the sand. The season begins with illuminated beaches and relaxed barbecues, gradually building through creative afternoons and live performances. Christmas Eve will feature a gala dinner, followed by Santa’s arrival on 25 December. The celebrations will culminate in a vibrant New Year’s Eve countdown with fireworks, before settling into a calm reset on New Year’s Day and concluding with Orthodox Christmas.

The programme balances practicality with a relaxed, unpretentious atmosphere. Mornings will bring sunrise yoga, family pool activities, and interactive cooking sessions, while evenings will feature poolside soirées, wine-paired dinners, and sunset cruises. With simple yet photogenic settings, the lagoon and sky take centre stage in shaping the mood. Guests—whether couples, friends, or families—can participate freely without losing the island’s easy pace.

For younger visitors, the festivities will centre around the kids’ club, where cookie and cupcake decorating, beach games, origami and craft sessions, storytelling, and cosy movie nights will take place. Small groups and attentive care ensure that creativity and play remain the focus, allowing parents to enjoy uninterrupted moments around the island.

A highlight of the season will be the Champagne Lucky Draw & Disco. From 1 to 31 December, each bottle of champagne purchased at resort bars or restaurants will serve as an entry to the draw. Guests are advised to keep their entry stubs for the live draw, held at 01:00 during the New Year’s celebration, where the prize will be a seven-night stay in a Water Villa for two.

Throughout the festive period, private experiences will feel as memorable as the larger celebrations. Guests may enjoy candlelit dinners on the sand, floating breakfasts, or early morning snorkelling sessions to begin the year anew. Whether seeking a lively shoreline celebration or a quiet evening stroll beneath lanterns and palms, Villa Nautica offers an atmosphere where every festive moment can glow in its own way.

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JOALI BEING launches global campaign ‘Joyful Journeys of Well-Living’

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JOALI BEING, the world’s first well-being island, has announced the launch of its new global brand campaign titled “Joyful Journeys of Well-Living.” The campaign celebrates the art of self-discovery, inviting travellers to reconnect with their inner selves through bespoke and transformative experiences.

Building upon JOALI BEING’s core philosophy of the “Joy of Weightlessness,” the campaign embodies the essence of harmony between mind, body, and spirit. It encourages guests to explore holistic pathways designed to restore balance and inspire personal growth.

Joyful Journeys of Well-Living serves as an invitation to travellers seeking meaningful change and renewal. The campaign narrates stories of individuals discovering joy through purposeful living, mindful connection, and immersive well-being experiences at JOALI BEING.

The visuals capture the island’s tranquil landscapes and nurturing spaces — from oceanfront sanctuaries to treetop villas and transformative healing sessions led by resident experts. The campaign presents JOALI BEING as more than a destination; it is a journey towards well-being, creativity, and self-transformation.

Each guest journey at JOALI BEING is founded on the resort’s Four Pillars of Well-Being — Mind, Skin, Microbiome, and Energy. Through tailored programmes, guests can embark on integrative wellness experiences encompassing sound therapy, movement and fitness, hydrotherapy, nutritional guidance, and energy-healing sessions curated by specialists.

The island features a series of advanced well-being spaces, including:

  • CORE: a movement and fitness zone
  • AREKA: a transformative treatment centre
  • KAASHI: a hydrotherapy hall
  • SEDA: a sound-healing room
  • Ocean Sala: an open-air meditation and relaxation deck

Each space is designed to nurture a profound connection with nature and the self.

The Joyful Journeys of Well-Living campaign has been conceptualised and produced by JOALI BEING’s in-house team in collaboration with creative partners and visual storytellers from across the globe. The multi-platform campaign integrates film, digital, and print media to convey JOALI BEING’s ethos — a celebration of joy, transformation, and harmony.

The visual narrative draws inspiration from the natural beauty of the Maldives, reflecting JOALI BEING’s immersive design philosophy. The imagery captures the rhythm of the ocean, the play of light, and the flow of energy that define the spirit of the island.

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Awards

Coco Bodu Hithi wins Best Waterside Hotel at Condé Nast Johansens Awards 2026

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Coco Bodu Hithi has been recognised on the global stage, winning Best Waterside Hotel (Riverside, Lakeside, Seaside) at the Condé Nast Johansens Awards for Excellence 2026, held on 3 November 2025 in the UK. It is the second consecutive year the resort has been honoured by the publication, following last year’s win for Best Service, reaffirming its focus on heartfelt Maldivian hospitality and refined island living.

Described by Condé Nast Johansens as an “over-water, over-indulgent Maldivian island outpost,” Coco Bodu Hithi offers an intimate retreat of comfort and calm. The resort’s 32 Water Villas and 24 Coco Residences, each measuring 184 square metres and featuring private pools, provide secluded spaces set above the lagoon, where nature, design, and comfort come together to reflect the island’s romantic ambience.

Known for contemporary design infused with Maldivian heritage, the resort continues to welcome travellers seeking time by the sea, complemented by culinary collaborations with celebrity and Michelin-starred chefs. The experience balances privacy and comfort throughout a guest’s stay. With turquoise waters, quiet spaces, and experiences designed for connection and shared discovery, the resort presents a considered take on island living.

Located 35 minutes by speedboat from Velana International Airport, the island combines accessibility with seclusion—close enough for convenience, yet removed for privacy and serenity. As part of Coco Collection, the resort offers bespoke experiences, attentive service, and sustainable practices, shaping stays that feel personal and reflective of relaxed, authentic island life.

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