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Aminath Raushaa Haadhee joins JOALI BEING as Assistant Director of Marketing and PR

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Continuing her journey of helping launch new brands and properties in Maldives through innovative PR and marketing communications approaches, Aminath ‘Aimy’ Raushaa Haadhee joins JOALI BEING, the only nature immersive wellbeing island retreat of its kind in the Maldives, as the newly-opened resort’s new Assistant Director of Marketing and PR.

Aimy joined JOALI BEING this January from The Ritz-Carlton Maldives, Fari Islands where she served as the resort’s Marketing Communications Manager. Aimy was instrumental in the successful debut of Marriott International’s signature luxury hotel brand in the Maldives in June 2021.

She brings to her role over 12 years of experience in the hospitality arena, having worked with leading international hotel chains in the Maldives.

Before her most recent posting at The Ritz-Carlton Maldives, Aimy served as the Public Relations Manager for LUX* North Male Atoll (now rebranded as Jumeirah Maldives). She oversaw the entire communications related activities of the resort, including public relations, marketing, photography and collaterals.

Prior to her assignment with LUX* Hotels, Aimy was the Sales and Marketing Coordinator at Gili Lankanfushi Maldives.

During the early days of her career, she held roles in reservations and front office departments of several luxury resorts in the Maldives, including Cheval Blanc Randheli, Conrad Maldives Rangali Island, and Shangri-La’s Villingili Resort & Spa.

Nestled on the secluded island of Bodufushi in Raa Atoll, amid crystalline lagoons, pristine beaches and lush coconut palms, JOALI BEING is a 40-minute seaplane journey from Velana International Airport. With 68 villas, each with its own butler or “Jadugar”, JOALI BEING is the region’s first nature-immersive wellbeing island retreat.

Open your heart to the timeless wisdom of the sea, the sand, the sun and the stars. As you reconnect with the generous gifts of nature, a journey of self-discovery and renewal begins. Combining ancient knowledge with modern science, the resort’s curated offerings are woven around the Four Pillars of JOALI BEING – Mind, Skin, Microbiome and Energy.

JOALI BEING is the beginning of a transformative journey. The resort team meets guests where they are, and guide them on the path to self-discovery and renewal. From exhilarating adventure and soulful relaxation to customised nutrition and interactive learning, they create wellbeing experiences tailored to individual lifestyles and goals.

All food and drink options at JOALI BEING have been expertly curated with the help of the retreat’s nutritionists, offering a selection of flavours and cuisines with healthy and indulging dining options. Personalised nutrition sessions and co-created menu recommendations are available.

Immerse in the vibrancy of FLOW, JOALI BEING’s open-plan interactive dining space featuring three signature kitchens. Plantae offers vegetarian and vegan cuisine, Su serves ocean-to-table pescatarian fare, and B’Well features a signature JOALI BEING menu, including a selection of Earth-to-Table meals. For sunset seekers, there is Mojo – a tropical beach sanctuary located on a three-layered sundeck and is an ideal lunch and sundowner spot by the pool. Culinary arts at JOALI BEING focus on an Earth-toTable initiative, promising ingredient traceability and offering fresh, locally harvested foods that support small farms and are sustainably sourced.

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Maldives welcomes two million tourists in historic milestone

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For the first time in its history, Maldives has reached the milestone of welcoming two million tourists in a single year. This achievement marks a significant moment for the nation’s tourism industry, underscoring its global appeal as a premier travel destination.

The target of two million tourists, set for this year, was officially achieved today. To commemorate the occasion, a special ceremony was held at Velana International Airport, where the landmark visitor was welcomed with fanfare.

The two millionth tourist, Astrid Dirnegger from Austria, arrived in Maldives with her husband and two children. As part of the celebrations, she received a variety of souvenirs and a holiday package from SAii Lagoon Resort, offering her family the opportunity to experience the renowned hospitality and luxury of the Maldives.

According to the Ministry of Tourism, the Maldives now hosts an average of more than 6,000 tourists daily, reflecting its sustained popularity among travellers worldwide.

China has emerged as the top source of visitors this year, followed by significant contributions from Russia, the United Kingdom, Germany, Italy, India, the United States, France, Spain, and Switzerland.

This milestone underscores the Maldives’ position as a leading destination for international tourism, renowned for its pristine beaches, turquoise waters, and world-class resorts. As the nation celebrates this historic achievement, the tourism sector looks forward to continued growth and success in the coming years.

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Dhigali Maldives lights up the holidays with festive cheer and tropical magic

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Dhigali Maldives has officially commenced its festive season in grand style, highlighted by the lighting of its sustainable driftwood Christmas trees—a cherished tradition that combines creativity with environmental awareness. Enhancing the evening’s charm, the resort’s Christmas carollers surprised guests with a lively dance performance, spreading festive cheer and excitement.

This year, the resort unveiled a captivating Christmas train, designed to transport guests around the island with a delightful touch of holiday magic. To celebrate the season’s arrival, a vibrant street market was organised, offering an array of cuisines prepared by the resort’s skilled chefs. The market created an authentic and lively atmosphere, bringing guests together in celebration.

The festivities continue with a dynamic lineup of events, including a Classic Christmas celebration and a Tropical Carnival-themed New Year’s party. Guests can anticipate live entertainment, mesmerising fire and samba dancers, and a cultural highlight with the Dhigali Island Fire Ritual, which blends tradition with dazzling performances to create unforgettable experiences.

This holiday season at Dhigali Maldives promises to deliver a truly magical experience, where the tropical allure of the island meets the joy of the holidays.

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Condé Nast Traveller applauds Maldives as a lovers’ paradise

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The Maldives has long been synonymous with romance, and now it takes centre stage in Condé Nast Traveller’s curated list of the ‘Most Romantic Places in the World’. The magazine highlights the archipelago’s unparalleled ability to create dreamlike escapes for couples, setting a gold standard for intimate getaways.

From the moment you set foot in the Maldives, the enchantment begins. Confetti-like tropical fish flit through crystal-clear lagoons, while overwater villas offer vistas of mantas gliding gracefully beneath. Add in the luxury of floating breakfasts served in your private pool and intimate dinners on pristine beaches, and you have the perfect recipe for romance.

Condé Nast Traveller notes that while the Maldives caters to families too, its essence of romance is unrivalled. The country’s private island resorts, nestled amid lush jungles and encircled by house reefs, redefine luxury. With world-class spas, fine dining, and starlit experiences, the Maldives effortlessly marries natural beauty with bespoke hospitality.

The Maldives is home to some of the world’s most celebrated resorts, and Condé Nast highlights a few that stand out:

  • Vakkaru Maldives: A lush retreat where couples can enjoy a private dinner and movie at the island’s jungle cinema under the stars.
  • Six Senses Laamu: The brand’s latest addition to the Maldives offers an exceptional spa experience, complete with a couples’ suite for ultimate relaxation.
  • Gili Lankanfushi Maldives: This eco-luxury resort epitomises romantic aesthetics with its overwater villas set against one of the country’s most mesmerszing lagoons.

For hoteliers and hospitality professionals in the Maldives, this recognition underscores the archipelago’s enduring allure as a romantic haven. It’s a reminder of the importance of maintaining world-class service, crafting unique guest experiences, and preserving the pristine beauty that defines the Maldives.

The Condé Nast Traveller mention is more than just an accolade; it’s an opportunity for local hoteliers to further cement the Maldives’ position as the ultimate destination for couples seeking an off-grid escape steeped in romance.

As the Maldives continues to set benchmarks in hospitality, there’s no doubt that its reputation as a lovers’ paradise will only grow stronger. For the industry, this is a call to celebrate the archipelago’s unique offerings and ensure that each guest leaves with memories as enduring as the turquoise waters that surround them.

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