Business
Kuda Villingili Maldives hosts virtual resort tour for industry partners from German speaking markets
Kuda Villingili Maldives adapted with the times to showcase the resort virtually for luxury travel agents and consultants from German-speaking markets. Over 60 partners joined the video call via Zoom on 12th of January 2022 to experience and assess the stunning new property. This is part of the strategic marketing and promotional activities planned for the year, and the resort intends to host similar events for other key markets.
Commercial Director of Kuda Villingili Maldives, Amjad Thaufeeg, commenced the virtual inspection with an overview of the resort, highlighting the resort’s proximity to Velana International Airport, and the unique and expansive culinary offerings guests can experience at the resort.
Experiential features such as the Kuda Fiyo kids club, recreation centre with various indoor and outdoor activities, world-class surf point Chickens Break, and the largest pool in the Maldives at 150m, particularly intrigued the viewers. Director of Sales, Ali Solih and Asst. Director of Sales Mohamed Mauroof seamlessly coordinated with Amjad to display the spacious open-plan villas, the seven restaurants serving specialty cuisines from across the world, and The Spa located on a separate island with eight overwater treatment villas facing the turquoise waters.

While the time may have been limited, Kuda Villingili provided an immersive experience for the luxury travel partners, undoubtedly leaving a lasting impression. When traveling is challenging and arranging physical site inspections is unsafe, the live virtual site inspection gave partners an engaging platform to inspect and better understand the property. The 60-minute webinar was concluded with a Q&A session, and the partners were very impressed to see the product in real-time. The sunny weather of the Maldives provided the perfect virtual backdrop for the show-around.
Amjad, expressing his thoughts on the event said, “In 2021, Maldives tourism statistics ranked Germany in the top-3 source markets, and it is expected to maintain the ranking in 2022.” He added, “It was a pleasure to meet all our trade partners from Germany, Switzerland and Austria through this virtual webinar. We are grateful for their continued support and confident that this webinar has sufficiently exhibited our USPs to the partners.”

Located a mere 30-minute comfortable speedboat ride away from the Velana International Airport, Kuda Villingili Maldives embraces cultural diversity by designing its 59 beach villas and 36 water villas in an Asian eclectic style, further enriched by the local arts and fabrics. The open-plan spacious villas and Suite offer 180-degree view of the vast Indian Ocean, positioned both on the sunrise and sunset side of the island.
The resort developed its food & beverage concept to offer guests a unique gourmet journey. From The Restaurant that serves as a breakfast venue which converts to three dining venues in the evening, to The Hawkers, which presents three restaurants catering to distinct specialty cuisines. All the restaurants at the resort provide an experience one should not miss. Spice entices guests with Indian-Arabic dishes, while East offers Oriental-Thai, and Med brings an Italian-Mediterranean touch. Mar-Umi has primarily been a favourite of the guests, serving South American cuisine during lunch and mouth-watering Japanese-Peruvian dishes in the evening.
Kuda Villingili Maldives offers its guests a unique, experience-driven journey, where time and space are redefined. The resort is home to an idyllic beachfront Spa, a fun-filled kids club, and one of the longest pools in the Maldives at 150m. Stylish sunbeds, cabanas, and a bar encircle this spacious azure pool where one can take a dip in the jacuzzi, do a marathon swim, or enjoy with the kids at the shallow end. Spend time with loved ones, make up for lost times, strengthen friendships, or forge new ones ー whether guests are traveling as a couple, family, group of friends, or alone, Kuda Villingili is a slice of paradise where everyone is welcome.

For more information and reservations, visit www.kudavillingili.com or contact reservations@kudavillingili.com
Business
BBM Hulhumalé Phase 2 opening promotion winner receives Honda Airblade
Bestbuy Maldives (BBM) has presented a brand-new Honda Airblade motorbike to the winner of a lucky draw held to mark the opening of its newest wholesale outlet in Hulhumalé Phase 2.
The outlet, located at Lot 20286 on Nirolhu Magu, opened on 16 February 2026 as part of BBM’s expansion of its wholesale operations.
To celebrate the opening and thank customers for their continued support, BBM introduced a special lucky draw exclusively for customers who made purchases from the new outlet on its opening day.

Customers who purchased products during the opening were eligible to enter the draw, with a Honda Airblade motorbike offered as the grand prize.
The lucky draw was conducted on 13 August 2026, with Ibrahim Shifaz of Vagthun Vaguthah outlet selected as the winner.
Shifaz was recently presented with the ceremonial key to the Honda Airblade by AVS Subrahmanyam, Chief Operating Officer of Bestbuy Maldives.

The promotion formed part of BBM’s activities surrounding the opening of its Hulhumalé Phase 2 outlet, which provides customers with access to the company’s range of wholesale products from the growing residential and commercial area.
Bestbuy Maldives is a supplier and distributor serving businesses across the Maldives, including customers in the hospitality, food service and retail sectors.
Business
Football legends receive FIFA World Cup 2026 match balls signed by President Muizzu
Male’ Aerated Water Company (MAWC), the authorised bottler of The Coca-Cola Company in the Maldives, on Thursday hosted the Official FIFA World Cup 2026™ Match Ball Handover Ceremony, presenting Football Legends of Maldives with official FIFA World Cup 2026™ match balls signed personally by Dr Mohamed Muizzu, President of Maldives.
Held in partnership with the Ministry of Youth Empowerment, Sports and Fitness, the ceremony recognised former national footballers whose achievements, service and influence have helped shape football in the Maldives and inspired generations of players and supporters.
The Coca-Cola Company has been an official partner of FIFA since 1974, making it one of the longest-standing partnerships in the global sport. For MAWC, the handover brought that global partnership to life locally by connecting the FIFA World Cup with people who have contributed to Maldivian football history.
As the sole authorised Coca-Cola bottler in the Maldives for over 35 years, MAWC has supported local sport through partnerships, campaigns and community initiatives. The ceremony continued that commitment by recognising the legacy of players who represented the Maldives and contributed to the growth of football in the country.
“Maldives’ football legends have given generations of supporters moments of pride and have played an important role in shaping the country’s sporting history. At MAWC, we believe recognising their contribution is as important as supporting the next generation. Through our partnership with Coca-Cola and FIFA, and in collaboration with the Ministry of Youth Empowerment, Sports and Fitness, we are honoured to celebrate their legacy. These match balls are a token of our appreciation for what they have given to Maldivian football,” said Milind Derasari, Chief Operating Officer, MAWC.
Adding to the excitement of the football season, MAWC ran a nationwide FIFA World Cup 2026™ consumer promotion from 21 March to 24 May 2026. Eight winners received an all-expenses-paid experience for two to attend a FIFA World Cup 2026™ match. Hundreds more won Coca-Cola branded merchandise and other prizes during the campaign, bringing the excitement of the world’s largest football tournament to consumers across the Maldives.
MAWC remains committed to building partnerships that support the development of sports across the Maldives, working with the Government of Maldives and other partners.
Business
Coca-Cola Maldives launches World Cup-themed promotion
Coca-Cola Maldives is turning up the excitement with the launch of its 2026 football campaign, bringing fans across the country a season packed with prizes, shared moments and exciting ways to celebrate the game together.
As the build-up to the FIFA World Cup 2026 begins, Coca-Cola Maldives is inviting consumers to join in the fun with a campaign built around everything that makes football special: the anticipation, the matchday thrill, the watch parties, the celebrations and the memories made along the way.
From March to May, consumers in the Maldives will have the chance to take part in the Coca-Cola Maldives FIFA World Cup 2026 promotion, with weekly prizes, branded merchandise and a grand prize experience linked to one of the biggest sporting events in the world.
As part of the campaign, Coca-Cola Maldives is rolling out the UTC Promo from March 21 to May 24, giving consumers even more ways to be part of the football excitement. Special promotional packs will feature a unique code either under the cap or under the tab, depending on the product format. For 500ml, 1.25L and 2L PET bottles, codes will appear under the special Golden Caps on Coca-Cola, Sprite, Fanta Orange and Fanta Strawberry. For 330ml cans, codes will appear under the tab on Coca-Cola. Consumers can enter by sending the code via SMS to 2626 for the chance to win a range of prizes throughout the campaign period.
The promotion will run across 330ml cans as well as 500ml, 1.25L and 2L PET bottles, making it easy for consumers to join in whether they are picking up a drink for themselves, sharing with friends, or stocking up for a matchday gathering. With multiple participating brands and pack formats included in the promotion, Coca-Cola Maldives is creating more opportunities for consumers across the country to take part in the campaign and enjoy the football season together.
At the top tier, eight winners will receive an all-expenses-paid experience for two to watch a FIFA World Cup match live, creating a once-in-a-lifetime football moment. Under Tier 2, 60 winners will receive Coca-Cola branded mini-coolers, while 120 winners will take home Coca-Cola branded football-shaped personal coolers. Under Tier 3, 180 winners will receive Coke and FIFA branded footballs, adding even more play and energy to the season.
Adding a live moment to the excitement, the first set of winners will be announced on ICE TV on April 6 at 9pm, with winner announcements continuing every week throughout the promotion. This weekly reveal is set to bring an added sense of anticipation and shared excitement as the campaign unfolds across the Maldives.
The campaign is designed to bring fans closer to the game and make every football moment even more enjoyable. Whether it is watching a match with family at home, catching the action with friends at a café, or picking up a favourite Coca-Cola pack from a neighbourhood store, Coca-Cola Maldives aims to be part of the moments that make football season unforgettable.
“Football has a way of bringing people together like nothing else, and that is what inspired this campaign,” said Mario Perera, Country Head for Sri Lanka and the Maldives. “In the Maldives, the game is enjoyed in such a lively and social way, and Coca-Cola Maldives wanted to create a campaign that feels fun, relevant and easy for people to be part of. It is about celebrating the season, enjoying the experience with others, and giving fans something extra to look forward to.”
Adding to the excitement, Coca-Cola Maldives will also launch collectible country packs in the Maldives from May to July, giving fans the chance to celebrate the global game in a new way. Inspired by some of football’s most recognised nations, these limited-edition packs will bring a colourful and collectible twist to the season.
Across the Maldives, Coca-Cola Maldives will work with retail partners to bring the campaign to life through in-store visibility, promotional touchpoints and selected local activations that capture the spirit of football and community.
“The Maldives is a unique market, and Coca-Cola Maldives wanted this campaign to connect with the way people here enjoy football, together, with energy, and with a real sense of occasion. Coca-Cola Maldives is excited to bring that spirit to life in the months ahead,” added Mario Perera.
This marks the start of Coca-Cola Maldives’ 2026 journey in the market. With more fan moments, more excitement and more ways to join in still to come, Coca-Cola Maldives is looking forward to celebrating the football season with consumers across the country.
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