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Agoda, Maldives Border Miles ink pact to boost post-pandemic tourism

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Maldives Border Miles (MBM), a loyalty programme initiated by Maldives Immigration in collaboration with key government stakeholders, has signed a Memorandum of Understanding (MoU) with global digital travel platform Agoda, (part of Booking Holdings) to boost tourism in the country.

The partnership will utilise Agoda’s global network, technology and travel expertise, integrated marketing capabilities, intelligence tools and resources, to optimise traffic/bookings and drive more awareness to the MBM programme.

The agreement was signed on 22nd November 2021, in the presence of John Brown, CEO of Agoda and dignitaries from the Maldives Tourism Ministry, Deputy Minister, Dr Naushad Mohamed, Controller-General of Immigration, Mohamed Ahmed Hussain, and key stakeholders from the Tourism Ministry, Maldives Border Miles, Maldives Airports Company Limited (MACL) the Maldives Marketing and PR Corporation (MMPRC).

This marks the first high-level interaction between the Minister of Tourism and the Controller-General of Immigration and Agoda.

A world’s first destination loyalty programme for tourists, the free to join, three-tiered MBM programme accumulates reward points for travellers to the Maldives based on their accommodation booking and chosen in market activities.

Members will need to earn a specific number of points to reach each tier (Aida, Antara and Abaarana), each offering a different range of privileges to its members, which can be utilised during current and return visits to the country.

Under the MoU, the first to be signed by MBM with a global OTA, both parties will mutually agree to undertake shared promotional efforts via branded landing pages, digital promotions via owned channels, special accommodation/booking discounts on Agoda for MBM members, technical consultancy, sharing of expertise and more.

The 12-month contract is designed to expand loyalty to return visitors, achieve greater customer acquisition and ultimately reinvigorate the travel landscape in the Maldives.

“The Border Miles programme was set up in 2020, to incentivise the post-pandemic return to travel. In less than a year, our member base has grown to over 50,000 signups, half of which have come through in the last two weeks alone. It’s clear that demand is high and our partnership with a global digital platform like Agoda will only accelerate this growth to a much wider global audience, reaching previously untapped origin markets. I believe this partnership will bring prosperity to the program and we have so much to learn from one another and together, we can make this world’s first program truly recognised globally.”, said Mohamed Ahmed Hussain, Controller-General of Immigration, Maldives.

According to Agoda’s inbound search data, the Maldives has seen a 5x uplift (400% increase), since two weeks to prior to the opening announcement on 1 July to date, indicating a clear demand for the destination.

The country’s earlier than expected vaccination roll-out and effectiveness of its Covid-related policies has led to the first signs of recovery by July 2021.

The government’s initial benchmark to bring in 900,000 tourists by the end of the year was surpassed when it hit its one millionth tourist in October.

“We applaud the Ministry of Tourism in Maldives and the Controller-General of Immigration for spearheading such forward-thinking initiatives to aid in the country’s rebound. Agoda strives to be a supportive partner to the governments and communities we operate in, this time in the Maldives, to leverage our technology and robust marketing strategies to help stimulate the tourism economy. We are optimistic of the benefit this will bring to the Maldives’ tourism industry and are honored to play a contributing part in this,” John Brown, CEO of Agoda.

From its beginnings as an e-commerce start-up based in Singapore in 2005, digital travel platform Agoda has grown to offer a global network of over 2.5 million properties in more than 200 countries and territories worldwide, offering travellers easy access to a wide choice of luxury and budget hotels, apartments, homes and villas, to suit all budgets and travel occasions.

In 2019, Agoda added a flight product and packages to help make travel even easier.

Headquartered in Singapore, Agoda is part of Booking Holdings and employs more than 4,000 staff in 30 countries. Agoda.com and the Agoda mobile app are available in 39 languages.

Maldives Border Miles is the world’s first destination loyalty programme for tourists.

Members will earn points based on the duration of stay, visits to celebrate their special occasions, visits on local occasions, frequency of visits, and other aspects. Once reached to a tier, members can enjoy exclusive rewards from all our partners, starting from discounted services to free VIP services.

For more information, please head to www.bordermiles.mv.

Awards

Kudadoo Maldives secures top 1% global ranking with prestigious TripAdvisor award

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Kudadoo Maldives Private Island by Hurawalhi has been named a ‘Best of the Best’ winner in the prestigious 2025 TripAdvisor Travellers’ Choice Awards. This elite honour places Kudadoo among the top 1% of hotels worldwide, a distinction earned through consistently outstanding guest reviews and ratings over the past year.

Building on its legacy of excellence, Kudadoo also secured the #18 position in Asia’s Small & Boutique Hotels category, recognised for its unparalleled approach to ultra-luxury hospitality, eco-conscious ethos, and personalized all-inclusive experiences that redefine exclusivity.

Akira Shiota, General Manager of Kudadoo Maldives Private Island, emphasised that every detail at Kudadoo is designed with purpose to offer unparalleled freedom, tranquil privacy, and an intimate connection to nature. He stated that receiving the ‘Best of the Best’ award once again validates the resort’s commitment to exceptional, conscious luxury, crediting the dedicated team and loyal guests for inspiring continuous elevation of the experience.

Designed by acclaimed Japanese architect Yuji Yamazaki, Kudadoo is a fully solar-powered sanctuary crafted for effortless luxury and meaningful indulgence. The island is home to just 15 exclusive Ocean Residences, each positioned above the crystal-clear waters of the Indian Ocean, offering a personalized escape with 24/7 private butler service.

Guests at Kudadoo can enjoy a wide range of curated experiences, from swimming with manta rays to bespoke beachside barbecues, tailored to meet the desires of discerning visitors—many of whom return year after year for the resort’s signature blend of serenity, sophistication, and sustainability.

Mohamed Solah, CEO of Crown & Champa Resorts, the management company behind Kudadoo, remarked that the award celebrates the essence of what the resort offers: freedom, privacy, and pure indulgence. He noted that being recognised by global travellers year after year is a remarkable achievement and a testament to the passion, dedication, and outstanding service delivered by the resort’s teams daily.

Kudadoo is accessible via a scenic seaplane journey or a domestic flight followed by a speedboat transfer, ensuring a seamless and stress-free transition into paradise.

This milestone adds to Kudadoo’s growing list of accolades, including its status as a 2024 TripAdvisor Travellers’ Choice Winner, which placed the resort among the top 10% of hospitality businesses worldwide. With an unwavering focus on innovation, wellbeing, and elevated service, Kudadoo continues to set the standard for private island living in the Maldives.

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Awards

Kuredu Island Resort earns top honours in 2025 TripAdvisor ‘Best of the Best’ Awards

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Kuredu Island Resort & Spa has been honoured with the prestigious ‘Best of the Best’ accolade in the 2025 TripAdvisor Travellers’ Choice Awards, ranking it among the top 1% of hotels worldwide. This distinction represents the highest level of excellence awarded by TripAdvisor, celebrating destinations that consistently provide exceptional service, outstanding value, and unforgettable guest experiences.

Selected from millions of traveller reviews and ratings collected over the past year, the Travellers’ Choice ‘Best of the Best’ Award reflects Kuredu’s unwavering dedication to exceeding expectations and crafting joyful, memorable stays. Guests worldwide have praised the resort’s warm Maldivian hospitality, extensive range of activities, diverse dining options, and idyllic island setting that seamlessly balances excitement with tranquility.

Mohamed Solah, CEO of Crown & Champa Resorts, commented that Kuredu’s vibrant charm, variety of adventures, and heartfelt hospitality continue to captivate guests. He emphasised that the award not only recognises the resort’s exceptional service but also the emotional connections the team fosters with every guest. He expressed deep pride and gratitude toward the Kuredu family and loyal visitors for helping achieve this significant milestone.

Situated in the turquoise waters of the Lhaviyani Atoll, Kuredu Island Resort & Spa is one of the Maldives’ most beloved and iconic destinations. As the sole resort on Kuredu Island, it offers an exclusive sanctuary welcoming families, couples, and solo travelers alike. The resort features 389 villas and bungalows, ranging from beachside retreats to overwater hideaways, blending rustic charm with luxurious comfort.

Guests can enjoy a wide variety of experiences catering to all preferences and tempos. Activities include world-renowned diving at nearby coral reefs, water sports, sunset dolphin cruises, yoga sessions, full-service spas, and culinary journeys across multiple restaurants and bars. Kuredu aims to offer more than just a holiday — it provides stories worth sharing.

The resort’s family-friendly amenities, including kid-focused activities and multi-generational villa options, make it a top choice for travellers with children. Couples are attracted to romantic beach dinners, secluded sunset spots, and the peaceful O’ Resort area designed for adults seeking intimacy and calm.

Jorge Amaro, General Manager of Kuredu Island Resort & Spa, highlighted the resort’s deeply personal approach. He explained that it is the small gestures — such as remembering a guest’s favourite drink or sharing a genuine smile — that create lasting memories. He noted that the award reflects the passion, dedication, and authenticity of the entire team, who strive to make every guest feel truly at home on the island.

The 2025 recognition adds to Kuredu’s impressive array of accolades earned over the past decade. The resort has consistently upheld its reputation as one of the Maldives’ most admired hospitality destinations, with multiple TripAdvisor honours including:

  • 2024 TripAdvisor Travellers’ Choice Award — Recognised among the top 10% of hospitality businesses worldwide
  • 2019 Certificate of Excellence — Awarded for consistently high guest ratings
  • 2017 TripAdvisor Certificate of Excellence
  • 2014 Certificate of Excellence, UK — Based on outstanding guest reviews
  • 2013 Travellers’ Choice Award, UK — Ranked #21 among the Top 25 Resorts in the Maldives for Best Service
  • 2013 & 2012 Certificate of Excellence, UK — Recognised for consistent excellence in guest satisfaction

These honours reflect Kuredu’s longstanding commitment not only to meeting international hospitality standards but also to creating a sense of belonging, excitement, and wonder for guests from around the world.

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Awards

Komandoo Island Resort & Spa shines in 2025 TripAdvisor Travellers’ Choice Awards

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Komandoo Island Resort & Spa has been recognised as a winner in the 2025 TripAdvisor® Travellers’ Choice® Awards, earning a place among the top 10% of hotels globally. This prestigious accolade reflects the boutique adults-only resort’s enduring charm, thoughtful details, and commitment to delivering exceptional guest experiences in an intimate and romantic setting.

As a member of the TripAdvisor Hall of Fame, Komandoo has long maintained a reputation as one of the Maldives’ most beloved resorts for couples and honeymooners. With just 65 villas situated along pristine beaches and above a shimmering turquoise lagoon, the island offers an idyllic retreat where love, serenity, and barefoot luxury thrive.

According to Mohamed Solah, CEO of Crown & Champa Resorts, “This recognition is a testament to the genuine care our Team of Champions puts into every stay. At Komandoo, hospitality is more than a service—it’s a heartfelt connection with each guest.”

Ahmed Naseem, General Manager of Komandoo Island Resort & Spa, added, “What makes Komandoo special is the soul of the island—our champions’ passion, the intimacy of the setting, and the heartfelt experiences created for every guest. Being honoured year after year by our guests and by TripAdvisor inspires us to keep delivering unforgettable moments in one of the most romantic corners of the world.”

Komandoo’s adults-only policy and tranquil environment make it an exceptional choice for honeymoons, anniversaries, and couples’ getaways. Guests enjoy uninterrupted serenity, romantic beach dining, curated experiences, and wellness offerings designed for reconnection and relaxation.

Komandoo’s inclusion in the 2025 Travellers’ Choice Awards continues a long-standing tradition of excellence celebrated by TripAdvisor and the global travel community. Among the numerous accolades the resort has received from TripAdvisor over the years are:

  • TripAdvisor Travellers’ Choice Award Winner 2025 & 2024
  • TripAdvisor Certificate of Excellence – 2019
  • Travellers’ Choice Awards – UK – 2018
  • Certificate of Excellence – UK – 2016
  • TripAdvisor Travellers’ Choice Awards – UK – 2015 – | #1 Romantic Resort in the Maldives | #7 Top Hotel for Service in Maldives | Top 10 Hotels in Maldives
  • Certificate of Excellence – UK – 2015 & 2012
  • Five-time Certificate of Excellence Winner (2011–2015)
  • TripAdvisor Travellers’ Choice Award – 2009 (UK) | #1 Romantic Resort in Maldives | #1 in Asia | #7 in the World

These accolades highlight Komandoo’s unwavering commitment to guest satisfaction and its dedication to delivering memorable, personalised stays.

With its adults-only policy and serene setting, Komandoo offers an unparalleled destination for honeymoons, anniversaries, and romantic escapes. Guests are treated to uninterrupted tranquillity, bespoke beach dining experiences, wellness offerings, and curated activities designed to foster reconnection.

The resort features a variety of accommodations, from overwater villas with direct lagoon access to beach villas shaded by palms, each offering comfort, privacy, and luxury. Additional highlights include award-winning dining, indulgent spa treatments at Duniye Spa, and a vibrant house reef ideal for snorkelling enthusiasts. Komandoo seamlessly blends Maldivian authenticity with modern comforts and heartfelt service. As the island’s only resort, it offers guests a rare sense of exclusivity—where every detail is crafted to let love stories unfold.

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