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Agoda, Maldives Border Miles ink pact to boost post-pandemic tourism

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Maldives Border Miles (MBM), a loyalty programme initiated by Maldives Immigration in collaboration with key government stakeholders, has signed a Memorandum of Understanding (MoU) with global digital travel platform Agoda, (part of Booking Holdings) to boost tourism in the country.

The partnership will utilise Agoda’s global network, technology and travel expertise, integrated marketing capabilities, intelligence tools and resources, to optimise traffic/bookings and drive more awareness to the MBM programme.

The agreement was signed on 22nd November 2021, in the presence of John Brown, CEO of Agoda and dignitaries from the Maldives Tourism Ministry, Deputy Minister, Dr Naushad Mohamed, Controller-General of Immigration, Mohamed Ahmed Hussain, and key stakeholders from the Tourism Ministry, Maldives Border Miles, Maldives Airports Company Limited (MACL) the Maldives Marketing and PR Corporation (MMPRC).

This marks the first high-level interaction between the Minister of Tourism and the Controller-General of Immigration and Agoda.

A world’s first destination loyalty programme for tourists, the free to join, three-tiered MBM programme accumulates reward points for travellers to the Maldives based on their accommodation booking and chosen in market activities.

Members will need to earn a specific number of points to reach each tier (Aida, Antara and Abaarana), each offering a different range of privileges to its members, which can be utilised during current and return visits to the country.

Under the MoU, the first to be signed by MBM with a global OTA, both parties will mutually agree to undertake shared promotional efforts via branded landing pages, digital promotions via owned channels, special accommodation/booking discounts on Agoda for MBM members, technical consultancy, sharing of expertise and more.

The 12-month contract is designed to expand loyalty to return visitors, achieve greater customer acquisition and ultimately reinvigorate the travel landscape in the Maldives.

“The Border Miles programme was set up in 2020, to incentivise the post-pandemic return to travel. In less than a year, our member base has grown to over 50,000 signups, half of which have come through in the last two weeks alone. It’s clear that demand is high and our partnership with a global digital platform like Agoda will only accelerate this growth to a much wider global audience, reaching previously untapped origin markets. I believe this partnership will bring prosperity to the program and we have so much to learn from one another and together, we can make this world’s first program truly recognised globally.”, said Mohamed Ahmed Hussain, Controller-General of Immigration, Maldives.

According to Agoda’s inbound search data, the Maldives has seen a 5x uplift (400% increase), since two weeks to prior to the opening announcement on 1 July to date, indicating a clear demand for the destination.

The country’s earlier than expected vaccination roll-out and effectiveness of its Covid-related policies has led to the first signs of recovery by July 2021.

The government’s initial benchmark to bring in 900,000 tourists by the end of the year was surpassed when it hit its one millionth tourist in October.

“We applaud the Ministry of Tourism in Maldives and the Controller-General of Immigration for spearheading such forward-thinking initiatives to aid in the country’s rebound. Agoda strives to be a supportive partner to the governments and communities we operate in, this time in the Maldives, to leverage our technology and robust marketing strategies to help stimulate the tourism economy. We are optimistic of the benefit this will bring to the Maldives’ tourism industry and are honored to play a contributing part in this,” John Brown, CEO of Agoda.

From its beginnings as an e-commerce start-up based in Singapore in 2005, digital travel platform Agoda has grown to offer a global network of over 2.5 million properties in more than 200 countries and territories worldwide, offering travellers easy access to a wide choice of luxury and budget hotels, apartments, homes and villas, to suit all budgets and travel occasions.

In 2019, Agoda added a flight product and packages to help make travel even easier.

Headquartered in Singapore, Agoda is part of Booking Holdings and employs more than 4,000 staff in 30 countries. Agoda.com and the Agoda mobile app are available in 39 languages.

Maldives Border Miles is the world’s first destination loyalty programme for tourists.

Members will earn points based on the duration of stay, visits to celebrate their special occasions, visits on local occasions, frequency of visits, and other aspects. Once reached to a tier, members can enjoy exclusive rewards from all our partners, starting from discounted services to free VIP services.

For more information, please head to www.bordermiles.mv.

Awards

Sirru Fen Fushi secures top spots in Travel + Leisure Luxury Awards 2025

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Sirru Fen Fushi – Private Lagoon Resort has been honoured in the prestigious Travel + Leisure Luxury Awards Asia Pacific 2025, securing top rankings in two highly sought-after categories:

  • #2 Best Resort Pools in the Maldives
  • #4 Best Resort for Families in the Maldives

These accolades underscore the resort’s unwavering commitment to providing immersive, meaningful, and luxurious experiences for guests of all ages.

Celebrated for its expansive villas tailored with families in mind, Sirru Fen Fushi offers serene sanctuaries in beach, jungle, and overwater settings. Accommodations include the unique Safari Tented Villas, Sirru Residences, and spacious two- and three-bedroom villas, along with deluxe family lodgings—each offering privacy, ample space, and direct access to either the lagoon or beach.

Beyond its thoughtfully designed accommodations, the resort presents a range of family-friendly experiences. Guests can enjoy an interactive Kids’ Club, curated cultural and nature-based activities, hands-on art and sustainability workshops, and unforgettable marine adventures such as turtle discovery, snorkelling safaris, guided dolphin cruises, and stargazing. Each offering is crafted to inspire connection, learning, and joy across generations.

Ranked as the #2 Best Resort Pools in the Maldives, Sirru Fen Fushi features an awe-inspiring 200-meter infinity pool that spans from the island’s eastern to western shores, symbolically linking sunrise to sunset. Framed by soft white sands and boundless ocean views, the pool has become an iconic centerpiece of the resort—captivating photographers, influencers, and leisure seekers from around the world.

Nestled on a pristine, untouched island, Sirru Fen Fushi seamlessly blends the quintessential Maldivian experience with sustainability, artistic expression, and cultural immersion. With this latest recognition, the resort continues to set new standards for modern luxury through meaningful travel and exceptional hospitality.

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Travel + Leisure Asia Pacific awards Villa Nautica Best Resort Pool in Maldives

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Villa Nautica’s signature infinity pool has been awarded the title of Best Resort Pool in the Maldives by readers of the Travel + Leisure Asia Pacific Luxury Awards 2025. More than just an architectural feature, the pool serves as the heart of the resort—a tranquil expanse of water that seamlessly mirrors the sea beyond and transforms swimming into a meditative experience. Here, thoughtful design blends effortlessly with the natural environment, creating a space where the boundaries between land, water, and sky dissolve into serenity.

Located in the North Malé Atoll, only a short speedboat ride from the capital, Villa Nautica’s 1,350-square-meter pool is both a focal point and a design statement. It does not clamor for attention but draws it gently, extending confidently toward the horizon and creating the illusion of merging with the open ocean—while still offering the comfort and stability of land.

What distinguishes this pool is not merely its size or the flawless infinity illusion, but the way it quietly becomes part of the guest’s daily rhythm. Sun loungers are thoughtfully spaced and positioned, offering just the right amount of shade and always seeming to face the light at its most flattering angle. From morning sunbathing to lazy midday naps and sunset refreshments, the space is designed for lingering.

Adjacent to the pool is Press & Pot, a favoured spot among guests who enjoy pairing their swim with an artisanal coffee. The scent of freshly brewed espresso mingles with the sea breeze and the subtle aroma of sunscreen. Here, pastries come warm from the oven, tropical fruits are sliced to order, and coffee is served to a standard that rivals any urban café—with the added luxury of an uninterrupted ocean view.

Villa Nautica’s approach is not one of ostentation but of elegance. Its luxury lies in the details: the coolness of the stone underfoot, the soft rustle of palm leaves, and the way the water reflects the sky like glass as dusk approaches. It is an environment where nature and design exist in perfect, understated harmony.

This is what set Villa Nautica apart and earned it top honors. Among a competitive field of exceptional Maldivian resorts, the Travel + Leisure panel identified a timeless quality here. This is not simply a pool to swim in—it is one to experience. A space that encourages guests to pause, disconnect, and simply be.

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Global recognition for InterContinental Maldives Maamunagau Resort at 2025 T+L Luxury Awards

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InterContinental Maldives Maamunagau Resort has been named the #1 Best Resort for Families in the Maldives and secured the #7 position in the Best Resorts in the Maldives category at the T+L Luxury Awards Asia Pacific 2025, held on 19 June at Capella Bangkok.

Organised by Travel + Leisure Southeast Asia, Hong Kong & Macau, the T+L Luxury Awards celebrate excellence in luxury travel across the Asia-Pacific region. Voted on by readers, these prestigious awards honour outstanding hotels, resorts, and destinations throughout the region.

This recognition underscores the resort’s dedication to providing enriching, multi-generational experiences through carefully curated family-friendly offerings. Highlights include the Planet Trekkers Kids Club, Teen Escapades, and Family Beach Pool Villas, along with educational programmes such as the Junior Marine Biologist experience in collaboration with the Manta Trust. These features reflect the resort’s unique approach to combining luxury with meaningful and age-inclusive activities.

General Manager Reinhold Johann expressed pride in the achievement, noting that the accolades represent the team’s commitment to creating memorable experiences for guests of all ages in a breathtaking setting.

Nestled in the remote Raa Atoll and surrounded by the UNESCO Biosphere Reserve, InterContinental Maldives Maamunagau Resort offers a rare blend of expansive space and barefoot luxury—ideal for family getaways, special celebrations, and immersive island adventures.

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