Featured
Maldives crowned World’s Leading Destination in historic World Travel Awards win
Maldives has received the World’s Leading Destination award at the World Travel Awards for the first time ever.
This is the first time Maldives won the award, which is the most distinguished category of the World Travel Awards.
Maldives competed in the category with 22 other destinations including Dubai, Malaysia, Spain, Mauritius, and Sri Lanka.
Established in 1993, World Travel Awards is the most prestigious honours programme in the global travel and tourism industry and is recognised as the ultimate hallmark of industry excellence. It serves to acknowledge, reward, and celebrate excellence across all sectors of the global travel and tourism industry.
Maldives receiving such an esteemed recognition during the most challenging of times faced by the tourism industry.
“Maldives winning World’s Leading Destination award is a strong endorsement of the popularity of Maldives amongst international tourists,” tourism minister Dr Abdulla Mausoom said.
“This superb win reflects the strong determination and sound policies of HEP Solih and his administration, strive and strides of travel and tourism industry partners and employees; targeted #VisitMaldives promotion by industry partners and MMPRC and of course the warm smile of Maldivians. Congratulations!”
Maldives was also nominated in a staggering 40 categories at the Grand Final with eight nominations in destination categories, 53 nominations in 30 Hotels and Resorts categories, and three nominations in three world categories.
Properties in Maldives won these awards:
- World’s Leading New Resort 2020: Emerald Maldives Resort & Spa
- World’s Leading Luxury Island Resort 2020: The St. Regis Maldives Vommuli Resort
- World’s Leading Luxury Island Villas 2020: Baros Maldives
- World’s Leading Honeymoon Resort 2020: JA Manafaru
- World’s Leading Water Villa Resort 2020: Four Seasons Resort Maldives at Kuda Huraa
- World’s Leading Seaplane Operator 2020: Trans Maldivian Airway
- World’s Leading Airport Resort 2020: Hulhule Island Hotel
Due to the Covid-19 pandemic, the Maldives as a whole and the travel and tourism industry was hit hard, and it caused an unprecedented level of disruption.
As the lockdown began, the marketing plans of the government’s national tourism body, VisitMaldives, came to a complete halt, and the campaigns had to be shifted to digital platforms; all travel and tourism partners began adapting to the new situation.
The means of communication changed, but it enhanced the way for a more effective channel between agents, partners, and customers across various key markets.
Efforts and planning for the reopening of borders were made with the contribution of the entire industry, where emphasis was given on the unique geographical formation of Maldivian islands, and the key USP of the “one-island-one-resort” concept.
These characteristics make Maldives a relatively safe destination and a safe haven for visitors.
The rest of the world was constantly being made aware of the safety measures and important procedures in place for tourists, which came with the reopening of borders on July 15.
Visit Maldives, alongside industry stakeholders and partners, continued working tirelessly to assure tourists of this, and keep them dreaming about the destination. Several marketing activities and campaigns were launched, providing a platform for tourists from around the world to relive the happiness and rediscover the wonders of Maldives.
All in all, Visit Maldives has carried out over 412 different types of marketing activities in 22 global markets.
A total of 314 activities were carried out during this pandemic as part of the crisis recovery plan. Some of the activities include fairs (online as well as offline), webinars, FAM trips, online roadshows, outdoor campaigns, and digital media campaigns.
Despite the challenges over the course of the year, this accomplishment is a remarkable testament the love tourists from around the world have for the Maldives, as well as the massive effort and continuous contribution made by each and every industry stakeholder, in order to revive and restore the industry.
Visit Maldives Managing Director Thoyyib Mohamed expressed his sincere appreciation and gratitude to everyone who voted for Maldives and the tourism industry stakeholders.
“We are beyond thrilled to receive the World’s Leading Destination award for the first time in the history of Maldives. This prestigious award means a lot to Maldives, especially as we achieved this during these difficult times,” he said.
“Thank you everyone who voted for us. And thank you to the travel industry partners for the immense work carried out to accomplish this. I would like to thank His Excellency President Ibrahim Mohamed Solih for the support and close guidance especially in the recovery process of the nation and the tourism industry”.
World Travel Awards has also reported a record number of visitor traffic and engagement from public voters. This shows that as global travel resumes and tourism recovers, the appetite for travel has never been greater.
Tourists are constantly seeking the very best tourism products from across the world, and as Maldives is now the World’s leading Destination, it is a pivotal moment to market the country as one of the safest and top travel destinations in the world.
Maldives had earlier won four awards in the Indian Ocean category at World Travel Awards. These categories are Indian Ocean’s Leading Beach Destination 2020, Indian Ocean’s Leading Cruise Destination 2020, Indian Ocean’s Leading Destination 2020 and Indian Ocean’s Leading Dive Destination 2020.
The destination has also won the famed Indian Ocean’s Leading Destination award 12 times within the last 16 years, this year being the 13th time.
Awards
Cinnamon Maldives resorts celebrate triple win at SATA 2026
Cinnamon Hotels & Resorts Maldives has won three awards at the South Asian Travel Awards (SATA) 2026, with Cinnamon Dhonveli Maldives and Cinnamon Velifushi Maldives receiving recognition across three categories.
Cinnamon Dhonveli Maldives secured Gold in the Leading Surf Resort category for the eighth time and fourth consecutive year, while Cinnamon Velifushi Maldives retained Gold in the Leading Beach Resort category for the second consecutive year. Cinnamon Velifushi Maldives also received Silver in the Nishan Seneviratne Best CSR Programme category.
The 10th edition of SATA was held at Barceló Nasandhura Malé on 8 October 2026, recognising achievements across South Asia’s tourism and hospitality industry, including guest experiences, industry leadership and responsible tourism.
Located in North Malé Atoll, Cinnamon Dhonveli Maldives is home to the Pasta Point surf break, which attracts surfers from around the world. The resort’s eighth Gold award in the Leading Surf Resort category reflects its position among the Maldives’ surfing destinations. In addition to surfing, the resort offers water sports, wellness activities and other guest experiences.
“We remain committed to delivering memorable surf experiences and holidays in the Maldives,” said Marlon Robert, General Manager of Cinnamon Dhonveli Maldives.
Robert also acknowledged the continued support of guests, the international surfing community and the resort team in securing the recognition.
Cinnamon Velifushi Maldives received its second consecutive Gold award as Leading Beach Resort in recognition of its island setting, which features sandy beaches, a lagoon and a selection of beachfront and overwater accommodation. The resort also offers dining, wellness and recreational activities, providing guests with opportunities to explore the surrounding marine environment.
The resort’s Silver award in the Nishan Seneviratne Best CSR Programme category recognised its efforts to provide dive education and career development opportunities for young people from neighbouring island communities.
Implemented in partnership with Dive & Sail, the resort’s PADI-certified dive centre, the six-day programme enabled nine students aged between 16 and 18 from schools in Keyodhoo and Felidhoo to obtain PADI Open Water Diver certification.
The programme combined theoretical lessons, practical training and supervised dives to promote safe diving practices and reef conservation. It also introduced participants to potential career opportunities in marine tourism.
“These accolades reflect the dedication of our teams and the continued support of our guests, whose trust inspires us to keep raising the standard of our experiences,” said Sanjeeva Perera, Area General Manager, Cinnamon Maldives Resorts.
The three awards recognise the tourism experiences offered by Cinnamon Dhonveli Maldives and Cinnamon Velifushi Maldives, as well as Cinnamon Hotels & Resorts’ initiatives in environmental awareness and community engagement across its Maldives properties.
Awards
ELE|NA recognised for excellence in wellness hospitality at SATA 2026
ELE|NA has been named Leading Wellness and Spa Brand at the South Asian Travel Awards (SATA) 2026, recognising the Maldives-based wellness brand’s contributions to the hospitality and wellness industry across the region.
The recognition comes as wellness continues to become an integral part of luxury hospitality, with ELE|NA working alongside resort partners to develop and operate wellness facilities that combine therapeutic experiences, trained professionals and operational expertise.
Guided by its Wellness Your Way™ philosophy, ELE|NA incorporates wellness into different aspects of the guest experience. Its six Pillars of Vitality – TouchFlow, ReFine, BodyFit, SoulVibe, SleepSync and FoodDelight – encompass therapeutic treatments, physical activity, emotional wellbeing, restorative sleep and nutrition. The framework allows individual resorts to develop wellness programmes tailored to their locations and guest preferences.
In addition to providing wellness experiences, ELE|NA works with hospitality partners on concept development, spa operations, therapist training and service delivery. Its operational model combines the individual characteristics of each resort with standardised systems and procedures aimed at maintaining service consistency across its properties.
Sustainability also forms part of the brand’s operations. All ELE|NA properties in the Maldives have received Platinum Sustainable Wellness Accreditation, recognising their approach to responsible spa operations, environmental management and community wellbeing.
The brand also invests in professional development through the ELE|NA Wellness Academy, which provides training programmes for therapists and wellness professionals. The academy combines traditional therapeutic practices, practical training and contemporary wellness knowledge to support professional development and strengthen service standards across the industry.
The recognition at SATA 2026 comes as ELE|NA continues to expand its operations beyond the Maldives, extending its wellness concepts and services into India, Nepal and other emerging hospitality destinations.
With wellness increasingly influencing travellers’ accommodation choices and holiday experiences, ELE|NA continues to focus on integrating wellness services into resort operations while supporting the development of trained professionals and sustainable practices within the hospitality sector.
Cooking
Milaidhoo Maldives welcomes Chef JKP for culinary workshop, wine-pairing dinner
Milaidhoo Maldives is set to welcome award-winning chef James Knight-Paccheco, widely known as Chef JKP, on 11 and 12 December 2026 for two culinary events focusing on cooking techniques, culinary experiences and the exploration of new flavours.
On 11 December, Chef JKP will conduct a culinary workshop, offering guests the opportunity to cook alongside him, learn professional techniques and exchange ideas in the kitchen. The following evening, he will host a wine-pairing dinner featuring dishes prepared in his signature style, accompanied by wines selected by the resort’s resident sommelier to complement each course.
With more than 20 years of experience in the hospitality industry, Chef JKP has worked in Michelin-starred restaurants, luxury hotels and restaurant projects across the UK and the Middle East. Throughout his career, he has worked alongside renowned chefs including Raymond Blanc, Gordon Ramsay and Michael Caines. He is also the creator and host of The Chef JKP Podcast, which has recorded more than 6.5 million downloads.
At Milaidhoo Maldives, the culinary experience draws inspiration from the island’s surroundings, Maldivian flavours and traditional cooking methods, combined with international influences introduced by the resort’s team of chefs. This approach encourages the exchange of culinary knowledge and techniques, allowing guests to explore local dishes, learn new cooking methods and engage with the chefs responsible for their dining experiences.
Located within the Baa Atoll UNESCO Biosphere Reserve, Milaidhoo offers a setting where dining experiences focus on personalised service and interaction between guests and culinary professionals. Chef JKP’s visit is intended to provide guests with opportunities to engage directly with the visiting chef, gain insights into his approach to cooking and experience his culinary creations.
The culinary workshop will take place on 11 December 2026, followed by the wine-pairing dinner on 12 December 2026.
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