Featured
Maldives crowned World’s Leading Destination in historic World Travel Awards win
Maldives has received the World’s Leading Destination award at the World Travel Awards for the first time ever.
This is the first time Maldives won the award, which is the most distinguished category of the World Travel Awards.
Maldives competed in the category with 22 other destinations including Dubai, Malaysia, Spain, Mauritius, and Sri Lanka.
Established in 1993, World Travel Awards is the most prestigious honours programme in the global travel and tourism industry and is recognised as the ultimate hallmark of industry excellence. It serves to acknowledge, reward, and celebrate excellence across all sectors of the global travel and tourism industry.
Maldives receiving such an esteemed recognition during the most challenging of times faced by the tourism industry.
“Maldives winning World’s Leading Destination award is a strong endorsement of the popularity of Maldives amongst international tourists,” tourism minister Dr Abdulla Mausoom said.
“This superb win reflects the strong determination and sound policies of HEP Solih and his administration, strive and strides of travel and tourism industry partners and employees; targeted #VisitMaldives promotion by industry partners and MMPRC and of course the warm smile of Maldivians. Congratulations!”
Maldives was also nominated in a staggering 40 categories at the Grand Final with eight nominations in destination categories, 53 nominations in 30 Hotels and Resorts categories, and three nominations in three world categories.
Properties in Maldives won these awards:
- World’s Leading New Resort 2020: Emerald Maldives Resort & Spa
- World’s Leading Luxury Island Resort 2020: The St. Regis Maldives Vommuli Resort
- World’s Leading Luxury Island Villas 2020: Baros Maldives
- World’s Leading Honeymoon Resort 2020: JA Manafaru
- World’s Leading Water Villa Resort 2020: Four Seasons Resort Maldives at Kuda Huraa
- World’s Leading Seaplane Operator 2020: Trans Maldivian Airway
- World’s Leading Airport Resort 2020: Hulhule Island Hotel
Due to the Covid-19 pandemic, the Maldives as a whole and the travel and tourism industry was hit hard, and it caused an unprecedented level of disruption.
As the lockdown began, the marketing plans of the government’s national tourism body, VisitMaldives, came to a complete halt, and the campaigns had to be shifted to digital platforms; all travel and tourism partners began adapting to the new situation.
The means of communication changed, but it enhanced the way for a more effective channel between agents, partners, and customers across various key markets.
Efforts and planning for the reopening of borders were made with the contribution of the entire industry, where emphasis was given on the unique geographical formation of Maldivian islands, and the key USP of the “one-island-one-resort” concept.
These characteristics make Maldives a relatively safe destination and a safe haven for visitors.
The rest of the world was constantly being made aware of the safety measures and important procedures in place for tourists, which came with the reopening of borders on July 15.
Visit Maldives, alongside industry stakeholders and partners, continued working tirelessly to assure tourists of this, and keep them dreaming about the destination. Several marketing activities and campaigns were launched, providing a platform for tourists from around the world to relive the happiness and rediscover the wonders of Maldives.
All in all, Visit Maldives has carried out over 412 different types of marketing activities in 22 global markets.
A total of 314 activities were carried out during this pandemic as part of the crisis recovery plan. Some of the activities include fairs (online as well as offline), webinars, FAM trips, online roadshows, outdoor campaigns, and digital media campaigns.
Despite the challenges over the course of the year, this accomplishment is a remarkable testament the love tourists from around the world have for the Maldives, as well as the massive effort and continuous contribution made by each and every industry stakeholder, in order to revive and restore the industry.
Visit Maldives Managing Director Thoyyib Mohamed expressed his sincere appreciation and gratitude to everyone who voted for Maldives and the tourism industry stakeholders.
“We are beyond thrilled to receive the World’s Leading Destination award for the first time in the history of Maldives. This prestigious award means a lot to Maldives, especially as we achieved this during these difficult times,” he said.
“Thank you everyone who voted for us. And thank you to the travel industry partners for the immense work carried out to accomplish this. I would like to thank His Excellency President Ibrahim Mohamed Solih for the support and close guidance especially in the recovery process of the nation and the tourism industry”.
World Travel Awards has also reported a record number of visitor traffic and engagement from public voters. This shows that as global travel resumes and tourism recovers, the appetite for travel has never been greater.
Tourists are constantly seeking the very best tourism products from across the world, and as Maldives is now the World’s leading Destination, it is a pivotal moment to market the country as one of the safest and top travel destinations in the world.
Maldives had earlier won four awards in the Indian Ocean category at World Travel Awards. These categories are Indian Ocean’s Leading Beach Destination 2020, Indian Ocean’s Leading Cruise Destination 2020, Indian Ocean’s Leading Destination 2020 and Indian Ocean’s Leading Dive Destination 2020.
The destination has also won the famed Indian Ocean’s Leading Destination award 12 times within the last 16 years, this year being the 13th time.
Action
Niyama Private Islands enhances surf lifestyle with stylish new surf venue
Niyama Private Islands Maldives now offers what is considered the most luxurious surf experience in the Maldives, enhanced by the introduction of its new Surf Shack — a stylish beachfront hangout serving gourmet bites, drinks, sunset views and lively parties.
Known as Nature’s Playground, the resort has long attracted surf professionals from around the globe. Located in the southern Maldives, where swells are at their strongest, it is a preferred base during peak surf season. Waves break directly on shore, with additional surf spots accessible within minutes by speedboat.
Niyama’s signature waves roll in at Vodi Point, situated on the westernmost tip of its twin islands. It is here that the resort has unveiled the new Surf Shack, designed to make time off the waves equally appealing. The thatched-roof venue encourages a barefoot, relaxed atmosphere, offering an upper deck for sunset viewing and picnic-style seating below. Reflecting Niyama’s sustainability ethos, Area Chief of Engineering Michael Patrick Slevin notes that 75 per cent of construction materials were repurposed, blending beach casual with environmentally conscious design.
Guests can enjoy gourmet dishes served from service windows, with a menu inspired by iconic surf destinations worldwide: Australian fish and chips, Indonesian satay, Mexican nachos and Japanese takoyaki. The drinks list pays tribute to rum, featuring an extensive collection and signature cocktails inspired by renowned surf breaks.
While the Surf Shack maintains a laidback feel during the day, the beachfront transforms at dusk as the tides shift and the DJ elevates the atmosphere. The resort’s rum and reggae Sundays have already become a celebrated weekly event.
Surfers at Niyama can design their days as they wish — chasing waves or relaxing ashore. The Surf Centre offers equipment and guidance, while Drift by Niyama provides recovery treatments to soothe muscles, repair sun-exposed skin and restore energy. Resident professional surfers remain available to advise on technique and wave conditions.
“The new Surf Shack forms part of the renewed Niyama experience, which includes significant refurbishments across the resort, inventive culinary additions and a greater emphasis on active living and wellness,” said Hafidh Al Busaidy, General Manager of Niyama Private Islands Maldives. “With more developments on the way, we look forward to sharing what comes next.”
Featured
Intimate island experiences shape Valentine’s Day at InterContinental Maldives Maamunagau Resort
This Valentine’s Day, InterContinental Maldives Maamunagau Resort invites couples to celebrate love through a collection of carefully curated experiences designed to unfold in intimate moments across the island.
Framed by the natural beauty of Maamunagau Island, the resort’s Valentine’s programme centres on a series of limited-edition dining and wellness experiences created exclusively for the occasion. From private beachfront dining and moonlit dinners along Café Umi Beach to an elevated Valentine’s evening at the signature Lighthouse venue, romance is conveyed through setting, atmosphere and thoughtful detail rather than elaborate gestures.
Culinary experiences sit at the heart of the celebration, with bespoke Valentine’s menus intended to be savoured slowly, paired with curated wines and accompanied by uninterrupted ocean views. Each dining experience is crafted to feel personal, whether enjoyed beneath the night sky or in one of the island’s more private spaces.
Beyond dining, couples are encouraged to reconnect through shared wellness experiences at AVI Spa. Signature rituals and indulgent treatments offer a quieter expression of romance, giving guests the opportunity to unwind together in a calm, oceanfront environment. Those seeking complete privacy may opt for bespoke in-villa treatments, allowing the occasion to be marked within the comfort of their own surroundings.
Throughout Valentine’s Day, subtle touches across the resort—from crafted cocktails to curated wine moments—enhance the celebration without overwhelming it, reflecting InterContinental Maldives’ belief that genuine luxury is rooted in balance, intention and authenticity.
At InterContinental Maldives Maamunagau Resort, Valentine’s Day is shaped not by excess, but by considered, enduring moments that create shared memories long after the day has passed.
Awards
Holiday Inn Resort Kandooma secures prestigious Green Globe Certification
Holiday Inn Resort Kandooma Maldives has announced that it has successfully achieved Green Globe Certification, following an independent audit conducted after a focused six-month programme. Officially awarded on 23 December 2025, the resort attained an 86 per cent compliance score, marking an important step in its ongoing sustainability efforts.
Green Globe Certification is recognised as one of the world’s leading sustainability standards for the tourism sector. To be certified, organisations must demonstrate verified compliance with more than 40 criteria covering environmental stewardship, social responsibility, cultural heritage and sustainable management. The process prioritises transparency, measurable progress and continuous improvement, making the certification a notable accomplishment within the global hospitality industry.
General Manager Mark Eletr noted that the result reflects both strategic intent and collective commitment across the resort.
He stated: “We are very pleased with this achievement and with the steps taken to prioritise sustainability at Kandooma. That focus was evident from the outset through the expansion of two key roles within the team, ensuring sustainability leadership and accountability were firmly in place.”
As part of this approach, the resort introduced a combined Sustainability Officer and General Manager’s Executive Assistant role to lead operational implementation, supported by enhanced strategic guidance from the Director of Marketing, who recently completed tertiary studies with a strong sustainability focus.
Mark Eletr added: “An Executive Assistant role is traditionally heavily administrative. By streamlining my own processes and integrating AI tools to improve efficiency, we were able to redesign the role to place sustainability at its centre. Broadening our Director of Marketing’s remit has further strengthened strategic direction by adding genuine expertise and commitment. With both positions reporting directly to me, sustainability is clearly elevated across the resort, and the structure has proven highly effective.”
He also highlighted that the certification journey itself has been one of the most valuable outcomes.
“This was a whole-resort effort. It required commitment, collaboration and a shared vision for Kandooma’s long-term direction. We have now established strong policies, processes and measurement frameworks that will endure beyond the current leadership team, forming a key part of our annual planning cycle.”
The certification aligns closely with IHG Hotels & Resorts’ Journey to Tomorrow framework, the group’s global sustainability strategy centred on people, communities and the planet. It sets targets related to carbon reduction, water stewardship, waste management, responsible sourcing and community impact across IHG’s worldwide portfolio.
With an 86 per cent score against Green Globe’s criteria, Holiday Inn Resort Kandooma Maldives demonstrated strong performance in areas such as energy and water efficiency, waste reduction and recycling, marine ecosystem protection, responsible procurement, colleague wellbeing and community engagement. Initiatives including coral conservation, marine education, colleague sustainability training and newly introduced guest sustainability pledges highlight the resort’s integrated approach to responsible tourism.
Reflecting on the process, Mark Eletr said: “The past few months have been challenging, but the outcome has been worthwhile. This certification gives us a clear improvement plan and a roadmap for the future. We did not want a symbolic certification—we chose Green Globe because it is rigorous and evidence-based. Some said it would be too difficult, which is exactly why we pursued it. We wanted a standard that pushes us to improve, now and in the years ahead.”
Green Globe Certification provides an ongoing framework to support continuous improvement, ensuring the resort evolves its sustainability practices year after year. Holiday Inn Resort Kandooma Maldives remains committed to advancing responsible tourism, encouraging guests to make sustainable choices, and contributing positively to the protection of the Maldives’ natural and cultural heritage.
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