Action
Four women complete unprecedented ‘Stand Up For Our Seas’ paddleboard expedition, raises awareness on plastic pollution
In February 2019, four women completed an unprecedented stand up paddle boarding (SUP) expedition in Baa atoll in the Maldives, raising awareness of the need to protect marine life, and the necessary actions to do so.
Dr Claire Petros and Dr Cal Major, veterinarians from the UK, and Shaaziya ‘Saazu’ Saeed and Dhafeena ‘Dhafy’ Hassan Ibrahim, Maldivian ocean advocates, paddled a gruelling 100km over eight days, the likes of which has never been done before in the Maldives. The women paddled in the beating sun, fighting dehydration and exhaustion, through unseasonal headwinds and waves and against strong currents, between 16 islands of the atoll.

The team — supported by environmentalist Rob Thompson of Odyssey Innovations, Videographer James Appleton, and Shameel Ibrahim of the Olive Ridley Project — visited schools, local islands and resorts along the way to give presentations, run beach and harbour clean-ups, and investigate the myriad of solutions to plastic pollution and climate change already in place in the country, with the aim of inspiring further positive change.
“This expedition was so different to my previous expeditions; one of the biggest challenges, and the most rewarding aspects, was working as a team, discovering our complimentary strengths and support, and creating a successful campaign as a unit,” Cal Major, who has previously completed world-record SUP expeditions, said.

The women were privileged enough to encounter turtles, dolphins and manta rays during the paddling, bringing home the importance of protecting the oceans around the world. They also encountered uninhabited islands covered in plastic bottles, enormous ghost fishing nets on beaches regularly used by turtles for nesting, and harbours packed with plastic.
Plastic pollution is a huge issue with recent global media attention. It is a global problem, and experiencing it here, juxtaposed by wildlife, highlighted the importance of the need to tackle this problem urgently and globally. The oceans are all connected and are vital to support life on Earth, producing over 50 per cent of the oxygen in the atmosphere.
“Having treated sea turtles with life threatening entanglements caused by plastic pollution and ghost fishing gear, I have witnessed first hand just how much suffering and damage each animal affected by this man made problem has to endure,” Dr Claire Petros, Lead Veterinarian of the Olive Ridley Project which is involved in protecting turtles in the Indian Ocean from ghost fishing gear, said.


The Maldives is renowned for its pristine marine environment and abundance of wildlife, but it is also vulnerable to plastic pollution, coral bleaching and climate change. Thousands of marine creatures every year are entangled in lost or discarded fishing nets. Thousands more ingest plastic fragments, causing starvation and poisoning the food chain.
The Maldives is the lowest-lying country in the world, made up of more than 1100 islands surrounded by coral reefs which support the ocean ecosystem. Due to warming seas, these corals are becoming bleached, with progressively less ability to regenerate. The rising sea levels are severely threatening the islands, with estimates projecting that they will be under water in 12 years if current trends continue.
The reception to the team was phenomenal, with local islands and resorts alike excited to share the positive changes they already had in place, proud to protect the local marine life, and eager to learn more. Many schools were working towards becoming plastic free, and as well as receiving the team’s presentations, were encouraged to give their own accounts of the waste management practices being initiated on their home islands.

The expedition was supported by Coco Collection, and the start and end points were Coco Palm Dhuni Kolhu resort, home to the Olive Ridley Project Marine Turtle Rescue and Rehabilitation Centre. As a locally-owned resort brand that’s part of the beautiful natural environment of the Maldives, Coco Collection is aware of their impact and they strive to make their impact positive, protective, and nurturing towards their surroundings.
“We are proud to invest time, money, expertise, and energy in playing our part. Beyond what we do at our resorts, we partner with and support initiatives such as Stand Up for Our Seas, in order to have the biggest lasting positive impact on our corner of the world and beyond,” Siraj Ali Waseem, General Manager of Coco Palm Dhuni Kolhu, said.

The team met with the Maldivian environment minister Dr Hussain Rasheed before setting out on their voyage, and his message was a clear global call to action: The Maldives is taking responsibility for its own carbon emissions, aiming to become the first carbon-neutral country. They are supporting plastic free schools programmes, and helping islands to become plastic free. Resorts are answering consumer demands to use less plastic, and most have desalination plants to produce drinking water, removing the need for plastic water bottles. Fishing with nets is not permitted in the Maldives; pole and line methods are widely used instead, and the nets arriving in ocean currents into the Maldivian waters, entangling the megafauna here, are usually from further afield.
Even with the Maldives making all the changes within their power, it is up to the global community to take action to prevent carbon emissions and climate change from irreparably destroying this country. The expedition received copious in-country media attention and support, and was used as a vehicle to encourage continued positive change, and to inspire global action.
Photography: James Appleton
Action
Sun Siyam Vilu Reef unveils expanded marine excursion portfolio
Sun Siyam Vilu Reef, part of the Sun Siyam Privé Collection, has introduced an expanded portfolio of water-based experiences designed to showcase the natural environment and marine life of the surrounding atolls. The enhanced programme combines exploration, activity and moments of calm, offering guests new ways to experience the Maldives through curated ocean journeys and personalised excursions.
Building on established activities such as Jet Car rides, SeaBob adventures and windsurfing, the resort has expanded its watersports offering to include private speedboat journeys and bespoke marine experiences. These additions are tailored for small groups seeking intimate and meaningful encounters with the ocean.
Available daily from the resort’s Watersports Centre, the new private speedboat excursions provide a personalised way to explore the hidden marine sites of Dhaalu Atoll. Designed for one to four guests, each journey offers flexibility and individual attention. Guests may choose from four-hour, five-hour or full-day itineraries, all of which include a freshly prepared barbecue lunch. From coral gardens to secluded sandbanks, the excursions highlight the region’s diverse marine landscapes.
The programme’s centrepiece is the Full Day Adventure Trip, which offers an extended exploration of key marine locations. Highlights include the Coral Garden, known for its biodiversity and reef formations; Turtle Point, where sea turtles are frequently sighted; and Nurse Shark Point, which provides opportunities to observe nurse sharks in their natural environment. The experience concludes with a beachside lunch on a private sandbank, set against uninterrupted views of the Indian Ocean.
For guests seeking a balance between activity and relaxation, the Waves of Adventure and Calmness experience combines a private two-hour snorkelling safari or Jet Ski safari with a full-body massage at the resort. The programme is designed to transition smoothly from ocean exploration to restorative island time, reflecting the relaxed pace that characterises Sun Siyam Vilu Reef.
As part of the Sun Siyam Privé Collection, Sun Siyam Vilu Reef continues to focus on personalised service and experiences rooted in the natural setting of the Maldives. Through its expanded watersports offering, the resort invites guests to engage with the marine environment while enjoying a sense of privacy, discovery and connection to the Maldivian seascape.
Action
Atmosphere Foundation launches annual dive training scholarship for Maldivians
Atmosphere Foundation has launched a new annual scholarship programme that will sponsor 10 Maldivians each year to complete internationally recognised scuba diving training and professional development pathways, supporting youth career growth while strengthening the Maldivian workforce in tourism.
Designed to create clearer entry points into the industry and help Maldivians advance from foundational training to professional roles, the programme will provide sponsored candidates with access to a structured set of certifications that can lead to employment opportunities in resort dive centres, watersports operations, and marine excursions across the country.
The programme will support both beginners and those already working in the sector who want to progress further. By sponsoring these certifications, the initiative aims to help participants develop technical competence, safety capabilities and professional readiness—skills that are essential for career progression in dive and marine-related roles within the tourism industry.
To ensure the programme delivers direct long-term value to the Maldives, successful candidates will be required to work in the Maldives for a specified period after completing their course. This service commitment is intended to strengthen local capacity within the tourism workforce, help resorts access qualified Maldivian professionals, and support career continuity for young people entering the sector.
“Tourism is the Maldives’ greatest economic mainstay, and our future depends on ensuring Maldivians are represented across the industry—not only at entry level, but in specialist and leadership positions as well,” said Abdul Azeez Abdul Hakeem, Vice President of Atmosphere Foundation. “This programme is designed to remove barriers to training, equip young people with globally recognised qualifications, and support them to progress from the beginning of their careers to new heights. The service component also ensures that the skills gained remain in the Maldives and contribute to the development of our tourism workforce.”
Atmosphere Foundation continues to develop and support initiatives that contribute to community wellbeing and opportunity, with a focus on empowering youth, building skills, and creating sustainable pathways for Maldivians. The annual dive training sponsorship programme builds on the Foundation’s broader mission to deliver meaningful, practical support that helps individuals and communities thrive—while contributing to the long-term resilience of the national economy.
Further information on how to apply, programme partners and timelines will be announced soon through Atmosphere Foundation’s official channels.
Action
Bestbuy Maldives supports health, wellness as Main Sponsor of MNU Marathon 2026
Bestbuy Maldives (BBM), one of the Maldives’ leading and most trusted distribution partners to the hospitality and retail sectors, served as the Main Sponsor of the MNU Marathon 2026, organised by Maldives National University (MNU) and held in Hulhumalé on 13 February. The event drew over 1,500 runners and focused on promoting fitness, health and wellness, active lifestyles, and community unity, as part of a long-term sponsorship arrangement.
As Main Sponsor, BBM maintained a strong on-ground presence throughout the marathon, with high brand visibility and activations designed to engage participants and spectators.

A key highlight was BBM’s collaboration with Unilever – Vaseline, with free product samples distributed to all marathon participants, reinforcing messages around skincare. Additional brand activations included a dedicated Cornitos stall offering free nacho samples, and a Godrej Aer booth focused on product sampling and brand awareness. BBM also distributed Cavin’s milkshake samples to runners at the finish line.

BBM’s participation extended beyond sponsorship, with more than 50 BBM employees taking part in the marathon as runners. Representatives from Unilever International also joined the run, underscoring a shared commitment to wellbeing and community engagement.
“Supporting the MNU Marathon aligns closely with BBM’s commitment to healthier communities and meaningful national partnerships,” said Ali Afrah Hassan, Head – Human Resources, Administration & Corporate Affairs at Bestbuy Maldives. “It was especially rewarding to see our colleagues participate as runners alongside the wider public, demonstrating that wellbeing is part of our culture, not just our sponsorship. We are proud to work with MNU to create a positive platform that brings people together around health, wellness and unity.”

Through its portfolio of internationally recognised FMCG and consumer lifestyle brands—spanning food and beverage, personal care, and home care—BBM continues to support initiatives that create shared value for communities, partners and customers across the Maldives. The company’s involvement in events such as the MNU Marathon reflects BBM’s broader commitment to championing positive lifestyles, strengthening local partnerships, and backing platforms that bring people together with purpose.

BBM noted that the event strengthened its partnership with Maldives National University and provided an opportunity to connect directly with the Maldivian community in an uplifting setting, reinforcing BBM’s role as a responsible corporate partner supporting national initiatives.
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