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Le Club AccorHotels welcomes Banyan Tree Hotels’ branded properties

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AccorHotels has welcomed Banyan Tree Hotels & Resorts’ branded properties into the French hotel giant’s Le Club Accorhotels loyalty programme worldwide.

To celebrate the launch, members can enjoy four times the Rewards Points for stays at Banyan Tree, Angsana and Cassia properties worldwide during the offer period when they book by February 24 for stays until April 14.

Elite members of Le Club Accorhotels will also enjoy member benefits and privileges to make their stays even more special as the programme is about truly recognising loyalty members with personalised services when they stay at Banyan Tree Hotels & Resorts.

“The integration of Banyan Tree’s branded properties into Le Club AccorHotels is a joyous occasion for us and we hope that this partnership will give our members an opportunity to accrue Rewards points for their stays and enjoy the unique offerings which Banyan Tree, Angsana and Cassia hotels have to offer,” Henrik Berglind, Vice President Loyalty Asia Pacific at AccorHotels, was quoted in a statement, as saying.

“With the introduction of the three new brands into one global loyalty programme, our members now have even more destinations and more hotels to choose from around the world, with Banyan Tree’s luxury hotels and resorts offering a sanctuary for the senses in unique and modern accommodations.”

AccorHotels and Banyan Tree announced a strategic longterm partnership in December 2016 whereby both groups will collaborate to develop and manage Banyan Tree-branded hotels around the world. The partnership also gives Banyan Tree access to AccorHotels’ global reservation and sales networks as well as the renowned Le Club AccorHotels loyalty programme.

There are currently 48 properties under the Banyan Tree Hotels & Resorts’ global network, of which 37 will take part in the Le Club AccorHotels loyalty programme.

“As an independent company, our strategic alliance with AccorHotels allows us to continue securing hotel management agreements on our own while accelerating Banyan Tree Hotels & Resorts’ expansion with AccorHotels’ expertise to grow our brands around the world. With Banyan Tree Group celebrating our 25th anniversary this year, we are excited to participate in the Le Club loyalty programme and hope to create exceptional experiences for the members at our exotic destinations – steeped in a sense of place through sustainable activities, design and architecture built in harmony with nature,” Ho Ren Yung, Vice President of Brand HQ at Banyan Tree Holdings, said.

Winner of the Freddie Award for Best Loyalty Programme for two years in a row (2015 and 2016) in Asia, Australasia, Europe, Africa and Middle East and this year named Best Programme for the third year running in Europe/Africa, Le Club Accorhotels is the pioneering hotel loyalty programme, which allows members to use their points at over 3,500 hotels in 100 countries across 20 brands.

The programme has over 53 million members globally with 16 million members in Asia Pacific.

A newcomer to the Maldives booming tourism industry, AccorHotels is on a major expansion drive, with three existing properties, including Fairmont Maldives Sirru Fen FushiMercure Maldives Kooddoo Resort and Mövenpick Resort Kuredhivaru Maldives. Raffles Maldives Meradhoo, which was previously managed by Dubai-based hospitality group Jumeirah is set to early this year, while the brand new Pullman Maldives Maamutaa resort will open its doors to guests later this year.

Singapore-based Banyan Tree Holdings runs three resorts in the Maldives: Banyan Tree Vabbinfaru and two Angsana-branded properties, Angsana Ihuru and Angsana Velavaru.

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Dubai Chocolate Brownies in Maldives: BBM, Dreidoppel conclude pastry tour

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BBM’s exclusive Dreidoppel Demo Tour, led by Master Pâtissier Frankie Robin, concluded successfully on Apr 30th, after a 10-day pastry training series across 15 leading Maldivian resorts that requested the training. Two city bakeries were also trained on the 30th. The initiative brought together global expertise and a strong commitment to raising pastry standards in the local hospitality industry.

This year’s sessions focused on practical pastry solutions using Dreidoppel’s premium ingredient range to create Panettone, Dubai chocolate brownies, Mousses, Crème Brûlée, Fill & Gloss applications, and Caramel Chocolate Snacks.

A standout feature of the tour was the passion shown by young chefs across the islands.

Chef Frankie Robin remarked, “What truly impressed me was how prepared and passionate the young chefs were. Their eagerness to learn, experiment, and take their skills to world-class standards made every session an absolute joy.”

Grounded in real kitchen challenges—speed, flavour, and efficiency—Chef Frankie’s demos showcased how smart ingredient choices can drive both creativity and performance.

A.V.S. Subrahmanyam, Chief Operating Officer at BBM, added, “At BBM, we believe in more than just supplying ingredients—we are committed to the professional growth of the industry. Collaborations like this empower culinary teams with global techniques and greater confidence.”

The tour reflects BBM’s ongoing efforts to strengthen the Maldivian foodservice industry through knowledge-sharing and access to world-class products.

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Business

BBM brings Vaseline, Hellmann’s, BRU Coffee to Maldives market

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Bestbuy Maldives (BBM) extended their strong and decades old partnership with Unilever International, by adding to their brand portfolio – Vaseline, Hellmann’s, and BRU Coffee for the Maldivian market.

The collaboration was announced at a Business gathering held at the Manhattan Business Hotel, attended by over 300 trade partners from across Maldives.

With this partnership, BBM strengthens its retail offerings across the Maldives archipelago. Vaseline, a trusted name in skincare, and Hellmann’s, known globally for quality food products, will now be available through BBM’s distribution network.

“Vaseline is a name that generations trust for skin care. And Hellmann’s is a global icon in flavours. We’re proud to bring both to shelves across the Maldives and enrich everyday living for our customers,” said Muksith Hussain, Business Head – Retail.

In the hospitality sector, BBM introduces Bru Coffee as an addition to its HORECA (Hotel, Restaurant, Café) offerings. BRU Coffee provides a quality beverage option for hotels, resorts, and restaurants across the Maldives.

“BRU is one of the most loved coffee brands in the region. With this launch, we’re giving our hospitality partners a versatile product that delivers on both taste and reliability that can be consumed as a beverage and for the purpose of dessert preparation, something they can serve with confidence,” said Hisham Girsy, Business Head – HORECA.

The gathering served as a platform for BBM to engage with its valued trade partners and introduce these new brands to the market.

A.V.S Subrahmanyam, Chief Operating Officer at BBM, remarked: “BBM is built on relationships. This event reflects our commitment to not just introduce great products but to support, connect, and elevate our trade partners. We’re in this together, and the journey ahead is promising.”

As BBM continues to grow its portfolio and global partnerships, the focus remains clear delivering excellence, building trust, and shaping the future of trade in the Maldives.

Bestbuy Maldives (BBM) is a leading distribution company in the Maldives, connecting international brands with local businesses across retail and hospitality sectors. With a customer-focused approach and extensive distribution network, BBM continues to be a trusted partner in the Maldivian market.

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Redefining corporate retreats at Cinnamon Dhonveli Maldives

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MICE travel is undergoing a sea change—quite literally. No longer limited to traditional conference rooms and structured schedules, Meetings, Incentives, Conferences, and Events (MICE) are now about creating moments that inspire, rejuvenate, and bring teams closer together. At Cinnamon Dhonveli Maldives, the boundaries between business and leisure blur, offering a setting that transforms work into a pleasure.

Just a 20-minute speedboat ride from Malé, Cinnamon Dhonveli Maldives is the ideal destination for teams looking to escape the expected. Here, brainstorming sessions take place on powder-soft beaches, where the rhythmic waves set the pace for new ideas. Mornings might begin with yoga by the ocean, followed by strategy meetings in open-air pavilions. Afternoons invite collaborative workshops under swaying palms or team-building activities that include snorkelling, paddleboarding, or even a friendly beach volleyball match.

Dining at Cinnamon Dhonveli Maldives elevates every corporate event with fresh, sea-to-table cuisine, designed to fuel both body and mind. From curated group dinners under star-streaked skies to themed private banquets, every meal becomes an experience in itself. For those looking to celebrate milestones or reward top performers, the resort’s scenic locations offer the perfect backdrop for gala evenings or intimate cocktail gatherings.

Accommodation blends comfort with elegance, offering ocean-view suites and beachside retreats that allow participants to rest, recharge, and return with a fresh perspective. Despite the remote charm, connectivity is never an issue—seamless Wi-Fi and business-friendly amenities ensure that productivity doesn’t pause, even in paradise.

Cinnamon Dhonveli Maldives turns corporate travel into something memorable. Whether it’s a leadership retreat, a high-level conference, or an incentive escape, the resort offers a canvas for events that leave lasting impressions. Here, business goals are pursued in harmony with nature, creativity flows effortlessly, and the line between work and well-being fades.

Let your next MICE experience be more than a meeting—make it a journey worth sharing.

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