Business
As Kurumba turns 45, Maldives marks over four decades of standard-setting tourism
Tourism: an industry that brought prosperity and progress to the Maldives. It began with Kurumba Maldives opening on October 3, 1972.
At the time, this remote archipelago, inhabited only by fisher folk, was unknown to the outside world, with no foreign investment. There was only a small airstrip on Hulhule Island (the present international airport), built by volunteers, with no regular flights.
Mohamed Umar Maniku, Universal Enterprises’ Chairman, recalls: “We had nothing in the Maldives then, nothing. No Banks, no airport, no telephones only ham radio or Morse code contact with Colombo. Even the UNDP experts said that tourism would never succeed because there were no facilities, no infrastructure.”
Here was an industry that could have easily missed its chance to grow, yet tourism flourished thanks to the right people in the right place at the right time, and the passion and determination of its young Maldivian founders. It all began with a chance meeting in Colombo between George Corbin, an Italian travel agent, and Ahmed Naseem, then a junior with the Maldives Embassy who later became foreign minister. At the time, Corbin was seeking pristine islands where he could bring Italians to swim and hunt fish. For Corbin, the idyllic Maldives archipelago was love at first sight. Upon his first visit to Male, with Naseem by cargo ship in 1971, he immediately vowed to return with more guests.
Corbin brought the Maldives’ first tourists, mainly journalists and photographers, in February 1972. They stayed in humble lodging in three houses in Male, looked after by M U Maniku and his friends, including Hussain Afeef, who is currently the successful owner and operator of several resorts. Perfect for swimming, sunbathing, fishing, the Maldives enchanted them. Corbin promised to bring more tourists if Maniku, Naseem and Afeef could find them somewhere to stay.
From then on, Kurumba was born!
The Original
Inspired by their enthusiasm, Maniku and Afeef linked up with the leaseholder of Vihamanaafushi, then an uninhabited island coconut plantation. They chose the island for its proximity to the airstrip and the capital. Access to the island was only by sailing dhoni or open boat with outboard motor. There was no jetty (although one was later built using coconut trunks as pillars). After arriving by boat on the beach, guests had to wade through the surf to reach the resort.
An agriculture officer, M U Maniku spent his time after work, finishing each day at 1.30pm to develop Vihamanaafushi. With financial help from Corbin and his own resources, Maniku and his young Maldivian friends managed to build 30 rooms in blocks of three, using coral stone for walls, coconut timber, and palm thatch for roofs. Each room had a brackish water shower and toilet, basic furniture, and access to the beach. Meals were taken in a canteen or as barbecues on the beach.
They called the resort Kurumba Village, after the Dhivehi word for coconut, Kurumba. Afeef became the manager. The resort opened on October 3, 1972, and remained fully booked for the rest of the year, an augury of its success ever since.
“We knew nothing about tourism,” said Maniku.
“It was tourists who helped us build the industry here. We listened to them and gave them what they wanted. Luckily for us, they wanted simplicity in natural surroundings and that was what we had to offer and all we could afford.”
A Lasting Success
From its humble origins accommodating only 60 guests a month, Kurumba has since graduated to 14,000. From a handful of founding friends, to a staff of 450. Several have stayed for over 20 years.
“In the beginning. We didn’t know what to cook for these tourists from overseas, or how to deal with them. I had a recipe book in English which I translated into Dhivehi so the boys could understand, I was cook, gardener and room boy. We had to do everything ourselves,” said Maniku.
Kurumba expanded to accommodate more people after the airport was extended to take long-haul flights. Like an authentic tropical village, but with the comforts of home. Fresh water, air-conditioning and restaurants with international offerings.
In 2003, Kurumba underwent a complete transformation yet again, to meet the demands of the 21st century. It has emerged as a grand resort of distinctive style and panache. With 180 bungalows and villas dotted throughout the island within verdant foliage only a pace or two from the beach, Kurumba offers a wide range of luxurious accommodation. The villas and rooms have wooden floors and are elegantly furnished with solid timbre furniture.
In addition to the newly opened King Thai restaurant, the resort boasts seven restaurants and five bars featuring an impressive variety of cuisines, including Italian, Japanese, Indian and Lebanese choices.
Offering a wide range of treatments, Veli Spa proposes the traditional Dhivehi Beys treatments, as well as both modern and traditional treatments. This complements the resort’s recreational offerings such as its two outdoor freshwater pools, three tennis courts and the fitness centre.
A process of natural growth, and of proud perseverance, led by heartfelt service over the years, Kurumba has matured into the grand hotel of the Maldives, setting the benchmark for hospitality in the region and in the tropics at large.
Bestbuy Maldives (BBM) has presented a brand-new Honda Airblade motorbike to the winner of a lucky draw held to mark the opening of its newest wholesale outlet in Hulhumalé Phase 2.
The outlet, located at Lot 20286 on Nirolhu Magu, opened on 16 February 2026 as part of BBM’s expansion of its wholesale operations.
To celebrate the opening and thank customers for their continued support, BBM introduced a special lucky draw exclusively for customers who made purchases from the new outlet on its opening day.
Customers who purchased products during the opening were eligible to enter the draw, with a Honda Airblade motorbike offered as the grand prize.
The lucky draw was conducted on 13 August 2026, with Ibrahim Shifaz of Vagthun Vaguthah outlet selected as the winner.
Shifaz was recently presented with the ceremonial key to the Honda Airblade by AVS Subrahmanyam, Chief Operating Officer of Bestbuy Maldives.
The promotion formed part of BBM’s activities surrounding the opening of its Hulhumalé Phase 2 outlet, which provides customers with access to the company’s range of wholesale products from the growing residential and commercial area.
Bestbuy Maldives is a supplier and distributor serving businesses across the Maldives, including customers in the hospitality, food service and retail sectors.
Male’ Aerated Water Company (MAWC), the authorised bottler of The Coca-Cola Company in the Maldives, on Thursday hosted the Official FIFA World Cup 2026™ Match Ball Handover Ceremony, presenting Football Legends of Maldives with official FIFA World Cup 2026™ match balls signed personally by Dr Mohamed Muizzu, President of Maldives.
Held in partnership with the Ministry of Youth Empowerment, Sports and Fitness, the ceremony recognised former national footballers whose achievements, service and influence have helped shape football in the Maldives and inspired generations of players and supporters.
The Coca-Cola Company has been an official partner of FIFA since 1974, making it one of the longest-standing partnerships in the global sport. For MAWC, the handover brought that global partnership to life locally by connecting the FIFA World Cup with people who have contributed to Maldivian football history.
As the sole authorised Coca-Cola bottler in the Maldives for over 35 years, MAWC has supported local sport through partnerships, campaigns and community initiatives. The ceremony continued that commitment by recognising the legacy of players who represented the Maldives and contributed to the growth of football in the country.
“Maldives’ football legends have given generations of supporters moments of pride and have played an important role in shaping the country’s sporting history. At MAWC, we believe recognising their contribution is as important as supporting the next generation. Through our partnership with Coca-Cola and FIFA, and in collaboration with the Ministry of Youth Empowerment, Sports and Fitness, we are honoured to celebrate their legacy. These match balls are a token of our appreciation for what they have given to Maldivian football,” said Milind Derasari, Chief Operating Officer, MAWC.
Adding to the excitement of the football season, MAWC ran a nationwide FIFA World Cup 2026™ consumer promotion from 21 March to 24 May 2026. Eight winners received an all-expenses-paid experience for two to attend a FIFA World Cup 2026™ match. Hundreds more won Coca-Cola branded merchandise and other prizes during the campaign, bringing the excitement of the world’s largest football tournament to consumers across the Maldives.
MAWC remains committed to building partnerships that support the development of sports across the Maldives, working with the Government of Maldives and other partners.
Coca-Cola Maldives is turning up the excitement with the launch of its 2026 football campaign, bringing fans across the country a season packed with prizes, shared moments and exciting ways to celebrate the game together.
As the build-up to the FIFA World Cup 2026 begins, Coca-Cola Maldives is inviting consumers to join in the fun with a campaign built around everything that makes football special: the anticipation, the matchday thrill, the watch parties, the celebrations and the memories made along the way.
From March to May, consumers in the Maldives will have the chance to take part in the Coca-Cola Maldives FIFA World Cup 2026 promotion, with weekly prizes, branded merchandise and a grand prize experience linked to one of the biggest sporting events in the world.
As part of the campaign, Coca-Cola Maldives is rolling out the UTC Promo from March 21 to May 24, giving consumers even more ways to be part of the football excitement. Special promotional packs will feature a unique code either under the cap or under the tab, depending on the product format. For 500ml, 1.25L and 2L PET bottles, codes will appear under the special Golden Caps on Coca-Cola, Sprite, Fanta Orange and Fanta Strawberry. For 330ml cans, codes will appear under the tab on Coca-Cola. Consumers can enter by sending the code via SMS to 2626 for the chance to win a range of prizes throughout the campaign period.
The promotion will run across 330ml cans as well as 500ml, 1.25L and 2L PET bottles, making it easy for consumers to join in whether they are picking up a drink for themselves, sharing with friends, or stocking up for a matchday gathering. With multiple participating brands and pack formats included in the promotion, Coca-Cola Maldives is creating more opportunities for consumers across the country to take part in the campaign and enjoy the football season together.
At the top tier, eight winners will receive an all-expenses-paid experience for two to watch a FIFA World Cup match live, creating a once-in-a-lifetime football moment. Under Tier 2, 60 winners will receive Coca-Cola branded mini-coolers, while 120 winners will take home Coca-Cola branded football-shaped personal coolers. Under Tier 3, 180 winners will receive Coke and FIFA branded footballs, adding even more play and energy to the season.
Adding a live moment to the excitement, the first set of winners will be announced on ICE TV on April 6 at 9pm, with winner announcements continuing every week throughout the promotion. This weekly reveal is set to bring an added sense of anticipation and shared excitement as the campaign unfolds across the Maldives.
The campaign is designed to bring fans closer to the game and make every football moment even more enjoyable. Whether it is watching a match with family at home, catching the action with friends at a café, or picking up a favourite Coca-Cola pack from a neighbourhood store, Coca-Cola Maldives aims to be part of the moments that make football season unforgettable.
“Football has a way of bringing people together like nothing else, and that is what inspired this campaign,” said Mario Perera, Country Head for Sri Lanka and the Maldives. “In the Maldives, the game is enjoyed in such a lively and social way, and Coca-Cola Maldives wanted to create a campaign that feels fun, relevant and easy for people to be part of. It is about celebrating the season, enjoying the experience with others, and giving fans something extra to look forward to.”
Adding to the excitement, Coca-Cola Maldives will also launch collectible country packs in the Maldives from May to July, giving fans the chance to celebrate the global game in a new way. Inspired by some of football’s most recognised nations, these limited-edition packs will bring a colourful and collectible twist to the season.
Across the Maldives, Coca-Cola Maldives will work with retail partners to bring the campaign to life through in-store visibility, promotional touchpoints and selected local activations that capture the spirit of football and community.
“The Maldives is a unique market, and Coca-Cola Maldives wanted this campaign to connect with the way people here enjoy football, together, with energy, and with a real sense of occasion. Coca-Cola Maldives is excited to bring that spirit to life in the months ahead,” added Mario Perera.
This marks the start of Coca-Cola Maldives’ 2026 journey in the market. With more fan moments, more excitement and more ways to join in still to come, Coca-Cola Maldives is looking forward to celebrating the football season with consumers across the country.
-
News1 week agoPixie Lott to headline InterContinental Maldives’ New Year celebrations
-
Action1 week agoFootball legends Andy Cole and Stuart Pearce head back to Niva Kuramathi Maldives
-
Action7 days agoWorld record freediver Hanli Prinsloo to lead retreats at two Maldives resorts
-
News7 days agoAll 10 Mandara Spa Maldives locations recognised as Wellness HERO 2026
-
Drink1 week agoThundi Beach Bar debuts at OBLU NATURE Helengeli
-
Cooking1 week agoJA Manafaru unveils Kuri, bringing Maldivian flavours to the treetops
-
Action1 week agoTennis stars Elena Rybakina and Ana Ivanović set for JOALI Maldives residencies
-
Cooking7 days agoAlila Kothaifaru Maldives positions dining at the heart of guest experience