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MMPRC launches promotional video competition Adventures of Maldives

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Maldives Marketing and Public Relations Corporation (MMPRC) in association with Six Senses Laamu has launched a video competition to promote Maldives tourism.

At a special ceremony held at Hotel Jen in capital Male Tuesday afternoon, the Adventure of Maldives (Dhivehi Aahitha) video competition was launched in the presence of tourism minister Moosa Zameer and MMPRC’s acting chief Haris Mohamed as well as senior officials from the ministry, MMPRC and Six Senses Laamu. Visit Maldives photography ambassadors, officials of various associations and media representatives also attended the ceremony, which included an information session about the competition, launch of the official trailer and a demonstration of the video submission process.

Senior officials of Six Senses Laamu attend the ceremony held at Hotel Jen in capital Male on Tuesday to launch the Adventures of Maldives video competition. PHOTO/ IBRAHIM ASAD

MMPRC’s acting chief Haris Mohamed attends the ceremony held at Hotel Jen in capital Male on Tuesday to launch the Adventures of Maldives video competition. PHOTO/ IBRAHIM ASAD

In a statement, MMPRC said the video competition is a co-promotional marketing activity aimed at showcasing personally shot videos of locals and tourists engaging in adventurous activities throughout the Maldives. The videos will have positive promotional value to the destination, it added.

“Adventures of Maldives has been defined as conventional adventure related activities in the Maldives such as scuba diving, island excursions, festivals, free diving, surfing, snorkelling, water sports, etc. and also as unconventional adventure related activities in the Maldives, the likes of which, we leave up to your creativity and imagination for definition,” the statement read.

Jet-skiing in Maldives. PHOTO/ IBRAHIM ASAD

According to MMPRC, videos can be submitted online until October 12. Submissions will be put up for voting from October 22 to November 5, followed by expert judging from November 12-30, it said.

Kitesurfing in Maldives. PHOTO/ IBRAHIM ASAD

The winner, who will be announced in the second week of December, is set to receive over MVR 100,000. Additionally, the top 10 videos will be featured on the official YouTube channel of MMPRC, and promoted on other social and online media channels of MMPRC, including Facebook, Twitter and Instagram as well as at international travel and trade fairs.

Standup paddleboarding in Maldives. PHOTO/ IBRAHIM ASAD

After years of double-digit growth in tourism, the Maldives has over the recent years observed a slowdown in growth. Tourist arrivals have crossed the one million milestone and is on course to reach 1.5 million by the end of this year, but the country has been struggling to create demand amidst a significant increase in bed capacity.

The government has recently announced new steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East.

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Dive into inspiration: Alessia Zecchini at Sun Siyam Olhuveli

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Sun Diving will host a special ocean experience with world champion freediver Alessia Zecchini on 13 October 2025. The event is scheduled to take place at Sunrise Beach, Sun Siyam Olhuveli, from 4:00 PM to 5:30 PM, offering guests the opportunity to meet the athlete widely recognised as ‘The Deepest Woman in the World.’

Born in Rome in 1992, Zecchini began freediving at the age of 13 and went on to set multiple world and European records. She was the first woman to reach a depth of 100 metres in free immersion and has since achieved 123 metres in constant weight with monofin. Her career has been celebrated internationally, including in the film Vertical Breath and the Netflix documentary The Deepest Breath. She continues to advance the sport while promoting awareness of ocean conservation.

The event at Olhuveli will feature an informative talk where Zecchini will reflect on her freediving journey, achievements, and the importance of protecting the marine environment. Guests will also have the chance to take part in a Q&A session with her and the Sun Diving team. In addition, Sun Diving will organise an interactive beach activity where participants can try scuba and snorkel gear in shallow waters under the guidance of instructors. Guests will also be able to capture photographs, collect autographs, and learn more about diving at the dedicated booth, which will highlight special offers from Sun Diving.

“Welcoming Alessia Zecchini is an honour for us and an inspiration for our guests,” said Ahmed Nihaan, Dive Centre Manager at Sun Siyam Olhuveli. “Her achievements beneath the waves embody both human potential and the importance of protecting our oceans.”

Sun Diving, the official diving division of Sun Siyam Group, provides SSI-certified courses, snorkelling, freediving, and specialty programmes across its Maldives properties. As a subsidiary, it enhances guest experiences with curated dive packages, illustrated dive maps, lifeguard training, and eco-focused initiatives, positioning Sun Siyam as a leader in sustainable marine-based activities.

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Finolhu showcases Maldives’ only PADI Mermaid Instructor Trainer

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Dive Butler International, in collaboration with Finolhu, a Seaside Collection Resort, is highlighting the achievements of Mara Restelli, recognised as the Maldives’ only certified PADI Mermaid Instructor Trainer.

With this rare qualification, Restelli offers a series of exclusive experiences designed to introduce guests of all ages to the art of mermaiding. The programmes range from playful introductory sessions to advanced courses and professional-level Instructor Development Courses (IDC).

“Mermaiding is more than a trend — it is a joyful way to connect with the water, express creativity, and feel empowered,” Restelli explained. “I enjoy watching guests discover confidence, freedom, and a sense of fun in the ocean. It is as much about transformation as it is about adventure.”

As part of Finolhu’s extensive marine offerings, the PADI Mermaid programmes provide an engaging complement to the resort’s diving and snorkelling activities. Participants may learn to glide gracefully underwater in a mermaid tail, capture striking images during professional photo sessions, or pursue advanced training that strengthens skills and deepens their connection with the ocean.

By hosting the Maldives’ only PADI Mermaid Instructor Development Course, Finolhu reinforces its reputation as a pioneering destination for distinctive and life-enriching marine experiences.

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Maldives welcomes first PADI TecRec Dive Center

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The Maldives has reached a new milestone in its diving industry with the launch of the country’s first PADI TecRec diver training center. Established by Aquaventure Dive Center in Addu City, the facility marks the beginning of a new era for technical diving in the Maldives, creating opportunities for divers to explore greater depths beyond recreational limits.

As the first of its kind in the region, the PADI TecRec center is fully equipped to offer a wide range of technical diving courses, from entry-level Discover Tec programs to advanced Tec 50 certifications. The center’s team of PADI-certified technical instructors are prepared to guide both recreational divers who are curious about technical diving and experienced divers looking to challenge their skills.

With access to some of the most spectacular underwater environments in the world—including deep wrecks, current-swept channels, and uncharted reefs—the Maldives is now firmly positioned on the global map as a destination for serious technical divers.

“This is more than just a certification—it’s an opportunity to experience the Maldives like never before,” said Marc Kouwenberg of Aquaventure Dive Center.

In addition to courses, Aquaventure offers technical diving equipment and custom expedition packages designed for those ready to take the plunge into the Maldives’ most adventurous underwater landscapes.

Contact:
Marc Kouwenberg
WhatsApp / Viber: +960 797 4310

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