Connect with us

Travel

Brexit and terror will never undermine UK’s thirst for travel – Kuoni

Published

on

Neither the weak pound nor security threats will be enough to turn Brits away from international adventures, the marketing director of premium travel company Kuoni told Campaign, as it prepares the launch a visually distinctive TV campaign on Christmas Day.

“We did feel the effect of a nervous public” following terrorist attacks such as the bombings in Paris last November, said Dean Harvey, “but the British public are quite resilient.”

And since the referendum in June, after which the pound plummeted against the dollar, Kuoni had not seen a downturn in bookings, he added. “The holiday is one of the last things to go.”

The challenge for travel companies, Harvey said, was to demonstrate the ability to provide holidays that catered to consumer needs that might be changed by the economic or political climate. Travellers whose budgets have been squeezed by the falling pound present an opportunity for all-inclusive trips which can make it easier for them to budget, he said.

The new campaign, “Out of the ordinary”, created by Brighton-based agency Designate, aims to profile the breadth of trips offered by Kuoni.

It features a swimmer moving through a series of backdrops – including an island in the Maldives, African plains and an Italian piazza – which are created by manipulating still photographs. The ad was directed by Luke Losey and features an original track by Paul Hartnoll from electronic act Orbital.

Harvey said that Kuoni was primarily known for the Maldives, an association that was holding back its ability to increase business with existing consumers by getting them to consider it for other types of holidays – especially short haul trips.

“Kuoni owns more stores than Apple – over 50,” said Harvey. “The brand has some traction, but our research has shown that people only know us for special occasions or long haul. We’re able to sell quite a wide range of products, from Europe to the Maldives to cruises. We wanted to have our customers come back on a more frequent basis.”

The TV spot will be supported by digital, social and press, with a sale booklet going out in The Times and The Daily Telegraph in January.

Harvey predicted that after two decades in which low-cost airlines have driven the growth of the travel industry, package holidays would start to make a comeback as consumers reevaluate their priorities.

“We think the novelty of planning your own holiday is fading,” he said. “It’s become such a protracted process, and you’re never quite sure you’ve made the right choice.”

He acknowledged that package holidays suffered from “image problems”, but said that travel providers were working to shift the emphasis of their offer from merely convenience, to expertise and recommendation.

“We’re investing significantly in our retail store networks and partnerships with the trade. We encourage people to get off our website and speak to us – that recommendation aspect of what we do differentiates us from a number of players.”

Drink

Thomas Ling returns to The St. Regis Maldives for two-day sake series

Published

on

This October, guests of The St. Regis Maldives Vommuli Resort are invited to immerse themselves in the refined world of Japanese gastronomy as Thomas Ling, Japanese Cuisine Goodwill Ambassador and internationally acclaimed sake authority, returns for an exclusive two day sake experience celebrating culture, craftsmanship, and culinary artistry.

Curated on the secluded shores of Vommuli Island, the experience offers discerning traveler intimate access to one of Japan’s most respected voices in the world of Nihonshu, set against a backdrop of pristine natural beauty and serene seclusion.

Conferred by the Ministry of Agriculture, Forestry and Fisheries of Japan as a Japanese Cuisine Goodwill Ambassador—an honour shared among a select circle of global culinary luminaries including Nobu Matsuhisa and Tetsuya Wakuda—Thomas Ling has further received the Ambassador’s Commendation Award from Japan’s Ministry of Foreign Affairs. With more than 24 years of refined expertise, he is celebrated for his dedication to promoting Japan’s “Kokushu,” the national collective heritage beverages of sake, shochu, and awamori, while safeguarding the cultural traditions that define them.

This collaboration forms part of The St. Regis Maldives Vommuli Resort’s Tastemaker Series, which brings together influential global talents to one of the Maldives’ most captivating private island destinations. The programme continues to define the resort as a place where creativity, excellence, and cultural expression converge, offering guests rare opportunities to connect with leading voices across culinary arts, fine wine, mixology, wellness, and sport.

A Curated Programme of Japanese Artistry

The experience begins on 5 October with an intimate Sake Masterclass hosted at T•Pan, the resort’s refined Japanese dining venue. Designed for a maximum of just 12 guests, the complimentary session offers an in depth exploration of premium sakes, guided by Ling’s expert commentary on brewing techniques, regional expression, and cultural significance.

The programme begins on 5 October with an intimate Sake Masterclass at T•Pan, hosted by Thomas Ling. Taking place from 15:00 to 16:00, the complimentary experience is limited to 12 guests, offering a rare opportunity to explore premium sakes through expert insight into craftsmanship, regional expression, and cultural significance.

On 6 October, guests are invited to indulge in a meticulously curated four course Sake Pairing Dinner at Orientale, where contemporary Japanese cuisine is elevated through thoughtful pairings that enhance flavour, texture, and balance. Designed as a one night only experience, the evening celebrates harmony between dish and drink in the spirit of true omotenashi.

The Four Course Sake Pairing Dinner will be served from 19:00 to 22:30, priced at USD 295++ per person.

For more information and details, please visit www.stregismaldives.com.

Continue Reading

News

The Standard, Maldives secures dual recognition from Condé Nast Traveller

Published

on

2026 stands as a milestone year for The Standard, Maldives, as the resort receives international recognition from both the UK and US editions of Condé Nast Traveller Readers’ Choice Awards, reaffirming its position as one of the Maldives’ most distinctive natural island destinations. Voted for by discerning global travellers, these accolades reflect the resort’s strong performance across key areas valued by readers—ranging from location and design to dining, wellness, and the overall quality of the guest experience.

Set on a 100% natural island with direct access to a vibrant house reef, The Standard, Maldives continues to stand out for its rare balance of unspoiled surroundings and personality‑driven hospitality. Guests are drawn to an environment where barefoot island living, intuitive service, and expressive design come together, elements that consistently resonate with Condé Nast Traveller readers seeking destinations that feel both authentic and memorable.

Adding to this momentum is the opening of Onda, the resort’s signature overwater Mediterranean restaurant. Set above the living lagoon, Onda introduces a new culinary rhythm to the island, celebrating fresh ingredients, expressive flavours, and a relaxed, social approach to dining. As dining remains a key consideration for Readers’Choice voters, Onda strengthens the resort’s culinary profile while complementing its existing portfolio of island-inspired, beachfront, and all-day dining experiences.

Wellness also plays a central role in the recognition, with The Standard Spa offering experiences that go beyond the expected. Personalised wellness programmes are tailored to individual needs, incorporating restorative treatments such as Kansa Wand Massage, Reiki Pranic Healing, Shirodhara, and The Standard’s signature Turkish Hammam and Steam experience: stylish, playful, and refreshingly unforced. This flexible, guest‑led approach to well‑being aligns with the growing emphasis placed by Condé Nast Traveller audiences on meaningful, restorative travel.

The resort’s Premium All‑Inclusive offering further enhances its appeal, providing seamless access to the full range of dining and lifestyle experiences across the island. From authentic Maldivian cuisine at Guduguda and Mediterranean specialities at Onda to smoky beachfront barbecue at BBQ Shak and themed all‑day dining that changes daily at Kula, guests enjoy variety, quality, and ease, an increasingly important factor for travellers evaluating overall value and experience.

With global accolades from Condé Nast Traveller UK and US, the opening of Onda, a strong wellness identity, and consistently positive guest feedback, The Standard, Maldives enters 2026 with confidence and clarity. These recognitions underscore the resort’s ability to deliver not just a place to stay, but an island experience defined by character, creativity, and a genuine connection to its surroundings—shaping a new standard for contemporary island living in the Maldives.

Continue Reading

News

Grand Park Kodhipparu introduces Maldives’ first resort membership concept

Published

on

Grand Park Kodhipparu, Maldives has launched the Kodhipparu Club, marking the introduction of the Maldives’ first private island membership concept, designed to bring together the local community, expatriates, and frequent visitors in a shared social and lifestyle setting.

Located just 20 minutes by speedboat from Malé, the award-winning resort is evolving its offering beyond traditional stays and day visits, introducing a structured membership model that enables regular access to resort facilities, curated events, and experiences without the need for overnight accommodation.

A Global Shift Towards Membership-Led Lifestyle Experiences

The launch comes at a time when private membership clubs are experiencing renewed global growth, particularly across major cities such as London, New York, Dubai, and Singapore. Once associated primarily with exclusive venues, membership models are now expanding into hospitality, wellness, and travel spaces, reflecting a shift from transactional visits to ongoing lifestyle engagement.

This evolution mirrors broader behavioural trends identified in Grand Park Kodhipparu’s 2026 strategy, where travellers and local residents increasingly prioritise purpose, connection, and regular access to meaningful experiences over one-off stays.

The initiative reflects a broader shift in how people engage with hospitality spaces, moving from occasional visits to ongoing lifestyle integration.

“Kodhipparu Club was created in response to how our guests and the Malé community increasingly want to experience the Maldives—not just as a destination, but as part of their lifestyle,” said Raffaele Solferino, General Manager of Grand Park Kodhipparu, Maldives. “This is about opening the island in a more meaningful way—creating a space where connection, wellbeing, and community come together. It enables the local community to experience and contribute to the resort’s continued success.

Hospitality today is no longer just about welcoming guests, but about building genuine connections between people, places, and communities—a shared space where relationships can grow. As Kahlil Gibran so beautifully expressed, ‘let there be spaces in your togetherness.’”

A New Model for Resort Access

Traditionally, resort islands in the Maldives have been experienced primarily through overnight stays or day visits. Kodhipparu Club introduces a different approach—structured as a seasonal membership from May to September, allowing members to access the island regularly as part of their routine.

The club is intended to bring together a diverse mix of Malé-based professionals, entrepreneurs, creatives, and international residents, positioning the island as a social extension of the city, rather than a standalone escape.

Community, Wellness and Connection at the Core

At its core, Kodhipparu Club focuses on creating a sense of belonging through shared experiences. Members will have access to:

  • A curated calendar of social events, wellness sessions, and sunset gatherings
  • Dining privileges across the resort’s restaurants, including its signature overwater venue, FireDoor
  • Access to the lagoon, beach, and non-motorised watersports
  • Live streaming of sports events, including World Cup Football∞ Blue Horizon Board Meeting Room
  • Preferential access to spa, fitness, and wellbeing facilities
  • The option to host guests, extending the experience to friends, family, and colleagues

The concept aligns with evolving travel and lifestyle trends, where individuals are increasingly seeking spaces that combine relaxation, social interaction, and personal wellbeing.

An Award-Winning Resort Opening Its Doors Further

Grand Park Kodhipparu has established itself as a recognised name in the Maldives’ luxury hospitality landscape, with multiple industry accolades and continued international recognition.

In 2026, the resort has been nominated for several prestigious honours, including the Travel & Leisure Southeast Asia Luxury Awards, the World Travel Awards, Luxury Hotel of the World Awards, and the Travel Trade Maldives Awards—reflecting its strong reputation for guest experience, design, and service excellence.

Kodhipparu Club represents a natural evolution of this success, extending the resort’s offering beyond international travellers to create a deeper connection with the local and resident community.

Supporting Local Engagement in Tourism

The launch also signals a broader step toward strengthening the relationship between the resort sector and the Maldivian community. By creating a structured and accessible way for residents and long- term visitors to engage with resort environments, the initiative supports a more inclusive and integrated tourism model.

Membership will be limited to ensure a curated and personalised experience. Members of Kodhipparu Club will also be connected to Park Hotel Group’s loyalty programme, Park Rewards, offering benefits across the group’s properties in Asia and the Maldives.

To find out more visit the resort’s website or contact rsvn.gpkd@parkhotelgroup.com.

Continue Reading
Advertisement

Trending

Copyright all rights reserved by Maldives Promotion House 2023.