Travel
Brexit and terror will never undermine UK’s thirst for travel – Kuoni
Neither the weak pound nor security threats will be enough to turn Brits away from international adventures, the marketing director of premium travel company Kuoni told Campaign, as it prepares the launch a visually distinctive TV campaign on Christmas Day.
“We did feel the effect of a nervous public” following terrorist attacks such as the bombings in Paris last November, said Dean Harvey, “but the British public are quite resilient.”
And since the referendum in June, after which the pound plummeted against the dollar, Kuoni had not seen a downturn in bookings, he added. “The holiday is one of the last things to go.”
The challenge for travel companies, Harvey said, was to demonstrate the ability to provide holidays that catered to consumer needs that might be changed by the economic or political climate. Travellers whose budgets have been squeezed by the falling pound present an opportunity for all-inclusive trips which can make it easier for them to budget, he said.
The new campaign, “Out of the ordinary”, created by Brighton-based agency Designate, aims to profile the breadth of trips offered by Kuoni.
It features a swimmer moving through a series of backdrops – including an island in the Maldives, African plains and an Italian piazza – which are created by manipulating still photographs. The ad was directed by Luke Losey and features an original track by Paul Hartnoll from electronic act Orbital.
Harvey said that Kuoni was primarily known for the Maldives, an association that was holding back its ability to increase business with existing consumers by getting them to consider it for other types of holidays – especially short haul trips.
“Kuoni owns more stores than Apple – over 50,” said Harvey. “The brand has some traction, but our research has shown that people only know us for special occasions or long haul. We’re able to sell quite a wide range of products, from Europe to the Maldives to cruises. We wanted to have our customers come back on a more frequent basis.”
The TV spot will be supported by digital, social and press, with a sale booklet going out in The Times and The Daily Telegraph in January.
Harvey predicted that after two decades in which low-cost airlines have driven the growth of the travel industry, package holidays would start to make a comeback as consumers reevaluate their priorities.
“We think the novelty of planning your own holiday is fading,” he said. “It’s become such a protracted process, and you’re never quite sure you’ve made the right choice.”
He acknowledged that package holidays suffered from “image problems”, but said that travel providers were working to shift the emphasis of their offer from merely convenience, to expertise and recommendation.
“We’re investing significantly in our retail store networks and partnerships with the trade. We encourage people to get off our website and speak to us – that recommendation aspect of what we do differentiates us from a number of players.”
Cinnamon Hotels & Resorts Maldives has introduced a summer offer aimed at travellers seeking longer stays across its four island resorts.
Guests booking stays of seven nights or more will receive complimentary return transfers for two people, while shorter stays will include complimentary one-way transfers. At participating resorts, up to two children under the age of 12 can also stay and dine free.
The offer includes savings on selected excursions and activities and is available for bookings and stays until 31 October 2026.
Guests who book directly through Cinnamon Hotels & Resorts Maldives will have access to additional benefits, including options to personalise their stays with beach dining, spa treatments and island activities. Members of the brand’s loyalty programme will receive further savings and earn double Discovery Dollars during the promotional period.
Cinnamon Dhonveli Maldives offers beachfront accommodation, a range of activities and speedboat transfers from Malé. Its accommodation and family-focused programmes are designed for guests seeking a combination of recreation and time together.
Cinnamon Velifushi Maldives provides accommodation, dining options, wellness services and water-based activities within an island setting. The resort caters to couples, families and travellers visiting the Maldives for the first time.
Cinnamon Hakuraa Huraa Maldives, located across two islands in Meemu Atoll, is positioned for couples and honeymooners. Guest experiences include sunset dining, spa treatments and access to the surrounding lagoon.
Ellaidhoo Maldives by Cinnamon caters to divers and snorkellers through its house reef, marine life and access to dive sites. The resort provides direct access to underwater experiences in the Indian Ocean.
The summer offer provides savings of up to 65% across Cinnamon Hotels & Resorts Maldives’ four properties.
COLOURS OF OBLU is celebrating a remarkable year of recognition. Guest love has placed OBLU SELECT Lobigili among the top 1% of hotels worldwide, earning the adults-only resort Tripadvisor’s Travellers’ Choice Awards Best of the Best 2026 honour. Joining the celebration, OBLU SELECT Sangeli and OBLU NATURE Helengeli by SENTIDO have both been recognised with Tripadvisor Travellers’ Choice Awards 2026.
Tripadvisor’s Travellers’ Choice Awards are the top accolades in the travel industry. The awards are given by real travellers who share their travel experiences on the world’s largest travel guidance platform and are not decided by panels or experts as is the case in industry awards. The award recognises properties that consistently provide outstanding hospitality and memorable guest experiences.
OBLU SELECT Lobigili is a popular adults-only escape for travellers seeking a secluded Maldivian getaway centred on romance and relaxation. Located just 15 minutes by speedboat from Malé, the resort continues to earn praise for its charming nest villas, personalised service, and the unforgettable under ocean dining experience at Only BLU. This latest honour further reinforces OBLU SELECT Lobigili’s reputation as one of the Maldives’ most sought-after luxury resorts, known for its intimate island setting, exquisite food, and warm hospitality.
The recognition extends across the wider COLOURS OF OBLU collection. OBLU SELECT Sangeli continues to delight guests with its vibrant island atmosphere, chic contemporary villas, diverse dining options, and seamless blend of relaxation and adventure. Meanwhile, OBLU NATURE Helengeli by SENTIDO remains a favourite among diving and snorkelling enthusiasts, offering direct access to one of the Maldives’ most celebrated house reefs, complemented by an authentic island ambience and heartfelt service.
From romantic escapes and island adventures to unforgettable underwater discoveries, these resorts create experiences that guests value, remember, and recommend. Together, this Tripadvisor Travellers’ Choice recognition reflects the power of authentic guest reviews and stands as a testament to the warm hospitality, personalised service, and memorable holiday experiences that define COLOURS OF OBLU.
Angsana Velavaru has refreshed three of its most beloved villa categories: the Beach Infinity Pool Villa, the Velavaru Two-Bedroom Pool Villa, and the Angsana Three-Bedroom Pool Villa. Updated furnishings, reimagined living spaces, and a bolder embrace of the island’s vibrant spirit invite you to experience the resort in a distinctly new light.
Beach Infinity Pool Villa
Step inside and the island finds its way in. The Beach Infinity Pool Villa has been refreshed with warm timber bed frames, a generous L-shaped daybed that draws you towards the pool deck, and an outdoor bathroom that transforms bathing into a ritual. A freestanding oval bath sits centre-stage on a circular teak platform, enclosed by lush tropical plantings, while a rain shower opens to the sky above. Bold artwork adorns the bedroom walls, vivid coral reefs and schooling fish offering a quiet celebration of the underwater world just beyond your door.
Velavaru Two-Bedroom Pool Villa
Designed for those who wish to gather and unwind together, the Velavaru Two-Bedroom Pool Villa balances energy and ease across its two distinct bedrooms. The master suite is anchored by a new timber bed frame and a seating area adorned with vibrant local artwork, while the second bedroom offers a relaxed twin configuration with direct access to the private pool deck. Outside, sun loungers frame a cobalt blue pool set against a canopy of palm trees, a space as suited to quiet mornings as it is too long, unhurried afternoons.
Angsana Three-Bedroom Pool Villa
The Angsana Three-Bedroom Pool Villa is a haven unto itself, generous, colourful, and alive with the spirit of togetherness. A dedicated dining and living area anchors the villa’s social heart, opening through glass-panelled doors to a sun-drenched pool deck framed by two thatched pavilions. Each bedroom carries its own distinct character: the master and second bedrooms refreshed with new timber furniture and original artwork inspired by the island’s natural heritage, while the third bedroom, dressed in playful space-themed linen, is thoughtfully designed to delight younger guests. This is a villa that grows with your family.
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