Travel
Brexit and terror will never undermine UK’s thirst for travel – Kuoni
Neither the weak pound nor security threats will be enough to turn Brits away from international adventures, the marketing director of premium travel company Kuoni told Campaign, as it prepares the launch a visually distinctive TV campaign on Christmas Day.
“We did feel the effect of a nervous public” following terrorist attacks such as the bombings in Paris last November, said Dean Harvey, “but the British public are quite resilient.”
And since the referendum in June, after which the pound plummeted against the dollar, Kuoni had not seen a downturn in bookings, he added. “The holiday is one of the last things to go.”
The challenge for travel companies, Harvey said, was to demonstrate the ability to provide holidays that catered to consumer needs that might be changed by the economic or political climate. Travellers whose budgets have been squeezed by the falling pound present an opportunity for all-inclusive trips which can make it easier for them to budget, he said.
The new campaign, “Out of the ordinary”, created by Brighton-based agency Designate, aims to profile the breadth of trips offered by Kuoni.
It features a swimmer moving through a series of backdrops – including an island in the Maldives, African plains and an Italian piazza – which are created by manipulating still photographs. The ad was directed by Luke Losey and features an original track by Paul Hartnoll from electronic act Orbital.
Harvey said that Kuoni was primarily known for the Maldives, an association that was holding back its ability to increase business with existing consumers by getting them to consider it for other types of holidays – especially short haul trips.
“Kuoni owns more stores than Apple – over 50,” said Harvey. “The brand has some traction, but our research has shown that people only know us for special occasions or long haul. We’re able to sell quite a wide range of products, from Europe to the Maldives to cruises. We wanted to have our customers come back on a more frequent basis.”
The TV spot will be supported by digital, social and press, with a sale booklet going out in The Times and The Daily Telegraph in January.
Harvey predicted that after two decades in which low-cost airlines have driven the growth of the travel industry, package holidays would start to make a comeback as consumers reevaluate their priorities.
“We think the novelty of planning your own holiday is fading,” he said. “It’s become such a protracted process, and you’re never quite sure you’ve made the right choice.”
He acknowledged that package holidays suffered from “image problems”, but said that travel providers were working to shift the emphasis of their offer from merely convenience, to expertise and recommendation.
“We’re investing significantly in our retail store networks and partnerships with the trade. We encourage people to get off our website and speak to us – that recommendation aspect of what we do differentiates us from a number of players.”
Set within the tranquil waters of North Malé Atoll, just a short luxury speedboat journey from Velana International Airport, Centara Grand Lagoon Maldives presents a refined expression of contemporary Maldivian living. Elegant overwater and beachfront villas and residences are thoughtfully designed with modern amenities, offering privacy, comfort, and a seamless connection to the island’s breathtaking natural surroundings.
At the heart of the resort lies a curated culinary world defined by six distinctive restaurants and four chic bars, each elevating dining into an immersive journey of flavour, atmosphere, and discovery. From interactive live cooking stations and theatrical Teppanyaki and tandoor experiences at The Gallery, to the refined Mediterranean character of Bluefin, every venue offers a distinct interpretation of global and island-inspired cuisine. Suan Bua reimagines authentic Thai flavours through a contemporary lens, while Acqua brings the warmth of Italian coastal dining to the Maldives. The Sailhouse offers relaxed beachfront dining in an open-air setting, and The Club provides a refined space for breakfast, sundowners, and canapés, defined by curated culinary moments and elevated service.
Complementing these are four distinctive bars: Coco Drift, a swim-up bar with views of the horizon; Sunset Social, featuring catamaran-style seating where golden-hour views meet signature cocktails; Rum Bar, a relaxed tropical escape with infused spirits and island-inspired cocktails; and Dolphin Bar, a laid-back swim-up venue for light refreshments and all-day leisure.
Beyond dining, the resort offers a holistic lifestyle experience anchored by three distinctive wellness concepts: SPA Cenvaree Retreat and SPA Cenvaree, delivering restorative wellbeing journeys through signature Thai-inspired therapies rooted in traditional healing philosophies; and Candy Spa, a vibrant concept designed for younger guests. Multiple kids’ clubs and E-Zones create engaging environments for children and teens, while fully equipped fitness centres support active wellbeing throughout the stay. A curated selection of water sports and marine adventures further enriches the experience, inviting guests to explore the lagoon through movement, discovery, and connection with nature.
Together, these elements define a seamless and elevated island experience where refined living, culinary artistry, wellness, and recreation come together in harmony, positioning Centara Grand Lagoon Maldives as a distinctive expression of modern Maldivian hospitality.
Think summer in the Maldives is all about sipping cocktails and doing absolutely nothing? You could. But at Siyam World Maldives, you could also swim with sharks, race electric go-karts, become a certified mermaid, train with football legends and explore one of the Maldives’ newest shipwrecks, all before deciding what is for dinner. Because normal island holidays are not really our thing. Here are 10 reasons why Siyam World is turning up the fun this summer.
Dive into the Maldives’ Newest Obsession
Some resorts have house reefs. Siyam World has a shipwreck. The newest underwater attraction in Noonu Atoll is a 66 metre former Maldivian tuna freighter that now rests beneath the surface, ready to be explored by divers and marine life alike. Today it is an exciting new wreck dive. Tomorrow it will become a thriving artificial reef. Not bad for a retired fishing boat.
Train with Football Legends
This August, young football fans can swap the local pitch for paradise as former Premier League stars Andrew Johnson and Wayne Routledge arrive at Siyam World for two exclusive football camps. Not every summer holiday comes with professional coaching and ocean views. 10th – 14th AUGUST 2026 – Andrew Johnson / 15th – 19th AUGUST 2026 – Wayne Routledge. For kids between the ages of 5-12 years. More info here.
Swim with Sharks. Brag About It Later.
Swimming with sharks sounds terrifying. Until you realise these are gentle nurse sharks and curious sea turtles gliding through crystal clear waters. A three-hour snorkelling trip suddenly becomes one of those holiday stories you will tell for years.
The Floor Is Lava. The Water Park Is Not.
The Maldives’ biggest floating water park is basically an invitation to unleash your inner child. Climb it. Jump off it. Race your friends. Repeat.
Become a Mermaid. Seriously.
Some people come home from holiday with a tan. Others leave Siyam World with a mermaid certificate. This Try Mermaid Pool Program includes one session in the pool, all the equipment you’ll need as well as a certificate of completion. We know which one sounds more fun.
Golf, But Make It Shipwrecked.
Take on the Shipwrecked golf challenge, compete with friends and maybe even win resort credit while you are at it. Losing gracefully is optional.
Saddle Up, Maldives Style
Horse riding is probably not the first thing that comes to mind when you think of the Maldives. That is exactly why we love it.
Dinner Underground, Island Style
Hidden beneath the island, Barrique is home to exceptional wines, curated menus and one of the most unique dining experiences in the Maldives. Choose between multiple course gourmet tasting menus that are served surrounded by hundreds of world-renowned vintages, where our sommelier is ready to take you through a wine journey that you will never forget. Because even adventure seekers need a sophisticated evening now and then.
Swap Flip-Flops for Pole Position
Who says paradise cannot come with a little friendly competition? Siyam World’s electric go-karts bring speed, excitement and plenty of laughs to the island, proving once again that this is a destination designed for those who like their holidays with a side of adventure.
Take on the Delmare Golf Challenge
Add a competitive twist to your stay with Siyam World’s golf challenge at Shipwrecked. Guests have the chance to win resort credit while enjoying a fun and social activity set against the backdrop of the ocean. Fun fact, the gold balls are fish food.
To make the most of summer, Siyam World is offering an exclusive limited-time offer with up to 45% off best available rates, complemented by added benefits including complimentary shared seaplane transfers on selected stays, USD 150 resort credit per bedroom, and a one-time floating breakfast for longer stays. Guests can enjoy the full Premium 24-hour WOW! all-inclusive experience, with up to two children under 12 staying and dining complimentary. The offer is available for bookings until 31 August 2026, for stays until 31 October 2027. Then tell us again that the Maldives is only for doing nothing.
To find out more, visit the resort’s website or follow @siyamworld on social channels.
Sirru Fen Fushi–Private Lagoon Resort, a member of The Leading Hotels of the World, is celebrating a series of prestigious accolades that reaffirm its position as one of the Maldives’ leading luxury destinations and reflect its dedication to creating meaningful guest experiences.
At the Travel + Leisure Luxury Awards Asia Pacific 2026, Sirru Fen Fushi was recognised in three highly competitive categories:
- #1 Best Resort Pools in the Maldives
- #5 Best Resorts for Families in the Maldives
- #5 Most Outrageous Villas in the Maldives
These awards reflect the votes and experiences of discerning travellers across the region and celebrate the resort’s unique blend of contemporary luxury, immersive experiences and natural beauty.
Adding to this achievement, Sirru Fen Fushi has also been honoured with the Tripadvisor Travellers’ Choice Award 2026, a recognition awarded to properties that consistently earn outstanding guest reviews and rank among the top 10% travellers’ preferred destinations worldwide.
Nestled in the pristine waters of Shaviyani Atoll, Sirru Fen Fushi offers an extraordinary island escape defined by spacious villas, exceptional dining, family-friendly experiences and a strong commitment to sustainability. Home to one of the Maldives’ most iconic infinity pools overlooking the turquoise lagoon, the resort continues to attract travellers seeking both relaxation and adventure in a secluded setting.
“We are incredibly grateful to our guests for their trust and support, and to our dedicated team whose passion and commitment make these achievements possible,” said Abdulla Nabeel, Commercial Director. “These recognitions are especially meaningful as they reflect the experiences of the travellers we welcome to our island every day. We are honoured to receive them and remain committed to delivering exceptional hospitality and unforgettable moments.”
The awards mark another milestone in Sirru Fen Fushi’s ongoing journey of excellence, further strengthening its reputation as a destination where authentic luxury, personalised service and natural beauty come together to create truly memorable stays.
For further information and reservations, please visit the resort’s website or contact reservations@sirrufenfushi.com.
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