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Brexit and terror will never undermine UK’s thirst for travel – Kuoni

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Neither the weak pound nor security threats will be enough to turn Brits away from international adventures, the marketing director of premium travel company Kuoni told Campaign, as it prepares the launch a visually distinctive TV campaign on Christmas Day.

“We did feel the effect of a nervous public” following terrorist attacks such as the bombings in Paris last November, said Dean Harvey, “but the British public are quite resilient.”

And since the referendum in June, after which the pound plummeted against the dollar, Kuoni had not seen a downturn in bookings, he added. “The holiday is one of the last things to go.”

The challenge for travel companies, Harvey said, was to demonstrate the ability to provide holidays that catered to consumer needs that might be changed by the economic or political climate. Travellers whose budgets have been squeezed by the falling pound present an opportunity for all-inclusive trips which can make it easier for them to budget, he said.

The new campaign, “Out of the ordinary”, created by Brighton-based agency Designate, aims to profile the breadth of trips offered by Kuoni.

It features a swimmer moving through a series of backdrops – including an island in the Maldives, African plains and an Italian piazza – which are created by manipulating still photographs. The ad was directed by Luke Losey and features an original track by Paul Hartnoll from electronic act Orbital.

Harvey said that Kuoni was primarily known for the Maldives, an association that was holding back its ability to increase business with existing consumers by getting them to consider it for other types of holidays – especially short haul trips.

“Kuoni owns more stores than Apple – over 50,” said Harvey. “The brand has some traction, but our research has shown that people only know us for special occasions or long haul. We’re able to sell quite a wide range of products, from Europe to the Maldives to cruises. We wanted to have our customers come back on a more frequent basis.”

The TV spot will be supported by digital, social and press, with a sale booklet going out in The Times and The Daily Telegraph in January.

Harvey predicted that after two decades in which low-cost airlines have driven the growth of the travel industry, package holidays would start to make a comeback as consumers reevaluate their priorities.

“We think the novelty of planning your own holiday is fading,” he said. “It’s become such a protracted process, and you’re never quite sure you’ve made the right choice.”

He acknowledged that package holidays suffered from “image problems”, but said that travel providers were working to shift the emphasis of their offer from merely convenience, to expertise and recommendation.

“We’re investing significantly in our retail store networks and partnerships with the trade. We encourage people to get off our website and speak to us – that recommendation aspect of what we do differentiates us from a number of players.”

News

The Westin Maldives Miriandhoo Resort launches immersive experiences to enhance meaningful travel

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The Westin Maldives Miriandhoo Resort invites travellers to experience the Maldives with greater intention through Good Travel with Marriott Bonvoy™, Marriott International’s enhanced guest experience program across Asia Pacific excluding China (APEC). Spanning almost 100 experiences across nearly 80 hotels in 12 APEC markets, the program enables guests to forge deeper connections with the destinations they visit, encouraging cultural discovery, community connection, and meaningful impact.

Rooted in Westin’s wellbeing philosophy, The Westin Maldives Miriandhoo Resort brings together restorative experiences and thoughtful hospitality through three immersive journeys that celebrate Maldivian heritage, everyday island life, and the resort’s natural environment.

The Lost Art of Lacquer

An invitation to preserve one of the Maldives’ most treasured cultural crafts, The Lost Art of Lacquer spotlights Liyelaa Jehun, an age-old lacquer handicraft tradition now at risk of disappearing. Once practiced across the islands, this intricate wood-carving and lacquer artistry survives primarily in Thulhaadhoo, where only a small number of craftsmen continue the practice today.

In partnership with local artisans, guests are welcomed to observe the delicate process firsthand and participate in a hands-on workshop from some of the last remaining lacquerware craftsmen in the Maldives. Available every Friday, the experience culminates in guests creating their own lacquerware piece, while also playing a direct role in supporting local craftsmen and keeping this important cultural heritage alive.

Immerse in the Maldivian Way of Living – A Local Island Excursion

Created in partnership with the resort’s Dive Center partners, AQUA, this local island excursion offers guests a thoughtful opportunity to experience the Maldives beyond the luxury resort setting. By visiting cultural and historical landmarks, family-run small businesses, local markets, community institutions, and educational centers, guests gain a more authentic understanding of daily life, traditions, beliefs, crafts, and culture.

Designed to move beyond touristy highlights, the excursion fosters meaningful connections, allowing guests to engage with local communities and discover a richer, more realistic perspective on the Maldivian way of life, while contributing positively to the places they visit.

Discover Miriandhoo – An Island Tour

Set amid the tranquil beauty of the UNESCO Biosphere Reserve in Baa Atoll, The Westin Maldives Miriandhoo Resort offers an enriching island tour that reveals the ecology, cultural heritage, and environmental significance of the island. Guests explore shaded coastal paths and learn about indigenous plants and local wildlife, while also going behind the scenes to understand the resort’s sustainability systems. From visits to the resort’s renewable energy system, water bottling plant, and composting system, this experience offers practical insight into how everyday actions and responsible systems can protect fragile island environments.

To learn more about Good Travel with Marriott Bonvoy™ experiences at The Westin Maldives Miriandhoo Resort, or plan a restorative island getaway, visit westin-maldives.com.

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Drink

NH Collection Maldives Reethi Resort pioneers underwater rum ageing project

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For centuries, the maturation of fine spirits has been a land‑bound ritual, guided by oak, air and time. At NH Collection Maldives Reethi Resort, that tradition turned seaward. In partnership with Planteray Rum, widely regarded as one of the world’s best premium rum brands, the property has completed the world’s first certified underwater ageing of rum in glass bottles by a resort, with the inaugural batch earning glowing evaluations for its depth and complexity.

For twelve months, while the resort itself was undergoing a transformation, the rum matured in a gentle rocking motion, shaped by hydrostatic pressure, slow currents and the constant temperature of the deep. Resting in custom‑designed metal cages ten metres beneath the surface, a selection of Planteray Rum bottles lay undisturbed in their ocean cellar, at a site identified by our resident Aquafanatics dive experts as sheltered from harsh currents, protected from excessive sunlight and calm enough to let time do its work uninterrupted.

Brought ashore for the resort’s reopening on 21 December 2025, the sunken treasure, still bearing the fingerprints of marine life that had embraced it during its underwater repose, revealed a character that surprised even seasoned experts.

“Underwater, time and conditions interact differently with the liquid. After a year beneath the sea, the rum has developed enhanced roundness, smoothness and complexity,” said Fannie Thibaud, Deputy Master Blender at Planteray Rum.

“A passion project and an ambitious experiment, our sea-aged rums bring together innovation, artistry and storytelling in every sip,” said Valentin Osolos, General Manager at NH Collection Maldives Reethi Resort. “We couldn’t have done it without our partners at Planteray Rum, who immediately recognised the potential to create something the industry hadn’t seen before and helped us reimagine what craftsmanship can look like in the Maldives.”

By choosing to surrender control to nature and letting it work in patience and silence, with only occasional dives to check the integrity of the cages, the spirit becomes inseparable from its setting in the UNESCO‑protected Baa Atoll.

Buoyed by the success of this inaugural vintage, Planteray Rum has already entrusted the resort with new varieties, now undergoing their own year‑long transformation beneath the waves. The programme is set to become a permanent feature of the resort’s culinary and mixology offering. At Handhuvaru, the resort’s signature mixology concept, guests can experience the new maritime vintage neat or in imaginative cocktails such as Chai on the Rocks, combining aged XO rum with warming chai spice and subtle tropical sweetness, or Mocha Molasses, an intense expression of overproof rum layered with espresso and dark chocolate.

For more information about NH Collection Maldives Reethi Resort, please visit https://world.nh-hotels.com/en/nh-collection-maldives-reethi.

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Family

Easter celebrations at NH Maldives Kuda Rah blend island experiences with family activities

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NH Maldives Kuda Rah has announced a line-up of Easter celebrations for guests, featuring a day of activities and dining experiences at its resort in South Ari Atoll.

The programme is designed to cater to families and travellers of all ages, combining interactive sessions, culinary offerings and outdoor activities across the island.

The day will begin at Sea Spray Restaurant with the “Flu y Bunny Breakfast Bash”, which will include live pancake stations and themed breakfast selections. Guests will also have the opportunity to take part in the “Egg Decoration Extravaganza”, an activity focused on creating decorated keepsakes.

Midday activities will continue at Glow Bar with “Bliss Cupcake Creations”, an interactive baking session led by the resort’s culinary team. An “Egg Hunt Adventure” will also be organised, allowing guests to search for hidden items across the resort.

In the evening, the resort will host an Easter Beach Dinner at Sunset Beach, offering a menu of seasonal dishes and international cuisine in a beachfront setting.

The resort team stated that the Easter programme is designed to provide opportunities for connection and shared experiences among guests.

NH Maldives Kuda Rah also noted that the activities align with its “Live Local” initiative under Minor DISCOVERY, which focuses on delivering local and experiential elements within guest stays.

Further details on the Easter programme are available through the resort’s official website.

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