Travel
Brexit and terror will never undermine UK’s thirst for travel – Kuoni
Neither the weak pound nor security threats will be enough to turn Brits away from international adventures, the marketing director of premium travel company Kuoni told Campaign, as it prepares the launch a visually distinctive TV campaign on Christmas Day.
“We did feel the effect of a nervous public” following terrorist attacks such as the bombings in Paris last November, said Dean Harvey, “but the British public are quite resilient.”
And since the referendum in June, after which the pound plummeted against the dollar, Kuoni had not seen a downturn in bookings, he added. “The holiday is one of the last things to go.”
The challenge for travel companies, Harvey said, was to demonstrate the ability to provide holidays that catered to consumer needs that might be changed by the economic or political climate. Travellers whose budgets have been squeezed by the falling pound present an opportunity for all-inclusive trips which can make it easier for them to budget, he said.
The new campaign, “Out of the ordinary”, created by Brighton-based agency Designate, aims to profile the breadth of trips offered by Kuoni.
It features a swimmer moving through a series of backdrops – including an island in the Maldives, African plains and an Italian piazza – which are created by manipulating still photographs. The ad was directed by Luke Losey and features an original track by Paul Hartnoll from electronic act Orbital.
Harvey said that Kuoni was primarily known for the Maldives, an association that was holding back its ability to increase business with existing consumers by getting them to consider it for other types of holidays – especially short haul trips.
“Kuoni owns more stores than Apple – over 50,” said Harvey. “The brand has some traction, but our research has shown that people only know us for special occasions or long haul. We’re able to sell quite a wide range of products, from Europe to the Maldives to cruises. We wanted to have our customers come back on a more frequent basis.”
The TV spot will be supported by digital, social and press, with a sale booklet going out in The Times and The Daily Telegraph in January.
Harvey predicted that after two decades in which low-cost airlines have driven the growth of the travel industry, package holidays would start to make a comeback as consumers reevaluate their priorities.
“We think the novelty of planning your own holiday is fading,” he said. “It’s become such a protracted process, and you’re never quite sure you’ve made the right choice.”
He acknowledged that package holidays suffered from “image problems”, but said that travel providers were working to shift the emphasis of their offer from merely convenience, to expertise and recommendation.
“We’re investing significantly in our retail store networks and partnerships with the trade. We encourage people to get off our website and speak to us – that recommendation aspect of what we do differentiates us from a number of players.”
The Maldives has received multiple rankings in Tripadvisor’s Travellers’ Choice Awards: Best of the Best Destinations 2026, according to destination rankings released by the travel platform.
In the global category, the Maldives was ranked 21st among the world’s top destinations for 2026.
The Maldives was also ranked third in the world in the Best Honeymoon Destinations category for 2026.
In the Asia category, the Maldives secured eighth place among Tripadvisor’s Top Destinations in Asia for 2026.
Tripadvisor said its Best of the Best rankings are based on traveller reviews and ratings collected over a 12-month period. The rankings reflect visitor feedback and travel demand across destinations worldwide.
Anant Ambani, son of Indian businessman Mukesh Ambani, and his wife Radhika Merchant have arrived in the Maldives for a holiday.
Ambani’s Boeing 737 private jet landed in the Maldives on Saturday. Witnesses at the airport said the couple were accompanied by around 50 security personnel.
Anant and Radhika are currently staying at Waldorf Astoria Maldives Ithaafushi’s private island.
Two seaplanes are on standby at the resort, according to sources. The arrangements are in place to facilitate transport if required.
The Ambani family has previously spent holidays in the Maldives. Last year, other members of the family spent the Christmas and New Year period at Waldorf Astoria Maldives Ithaafushi.
In November 2024, Anant stayed at Soneva Secret and also visited the nearby island of HDh. Makunudhoo. During that visit, he purchased a chicken and a rabbit from the island, which were later taken to a zoo he operates in India.
This Valentine’s Day, The Standard, Maldives is inviting couples to celebrate love through a curated collection of romantic dining experiences set against the backdrop of the Indian Ocean. Designed to encourage connection and indulgence, each experience combines refined cuisine, intimate settings and signature details that transform shared moments into lasting memories.
For couples seeking privacy and exclusivity, the Romantic Dinner at Baby Island offers a secluded escape on a private island setting. Guests are treated to a bespoke dining experience for two, accompanied by champagne and specially curated Valentine’s touches, all within an atmosphere that is personal, tranquil and understatedly romantic, creating an intimate celebration of love surrounded by nature.
The Private Dinner at Kula Beach provides an equally refined beachfront experience beneath the night sky. Set along the shoreline with the sound of the ocean in the background, the evening is designed to balance elegance and intimacy, creating a warm ambience that allows couples to immerse themselves fully in the moment. Advance reservations ensure exclusivity and a peaceful setting for this special occasion.
Valentine’s Day at The Standard, Maldives may also begin in relaxed island style with a Floating Breakfast served in the privacy of each villa. Carefully prepared and attractively presented, guests may choose from a range of breakfast options, from classic favourites and lighter wellness-inspired selections to a champagne-enhanced start to the day, offering a leisurely and indulgent morning together.
From private island dinners and starlit beachfront evenings to indulgent floating breakfasts, The Standard, Maldives has crafted Valentine’s Day experiences designed to be shared and savoured. Each moment reflects the resort’s signature blend of playful luxury and meaningful connection, inviting couples to celebrate love in a way that feels personal, immersive and memorable.
To further enhance the romantic escape, guests may complement their stay with The Standard, Maldives’ Premium All-Inclusive experience, offering seamless indulgence throughout the visit. With daily dining at selected restaurants, premium beverages, in-villa refreshments and curated resort experiences included, couples are free to focus on one another, enjoying a relaxed and immersive Valentine’s celebration in a tropical setting.
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