Travel
Brexit and terror will never undermine UK’s thirst for travel – Kuoni
Neither the weak pound nor security threats will be enough to turn Brits away from international adventures, the marketing director of premium travel company Kuoni told Campaign, as it prepares the launch a visually distinctive TV campaign on Christmas Day.
“We did feel the effect of a nervous public” following terrorist attacks such as the bombings in Paris last November, said Dean Harvey, “but the British public are quite resilient.”
And since the referendum in June, after which the pound plummeted against the dollar, Kuoni had not seen a downturn in bookings, he added. “The holiday is one of the last things to go.”
The challenge for travel companies, Harvey said, was to demonstrate the ability to provide holidays that catered to consumer needs that might be changed by the economic or political climate. Travellers whose budgets have been squeezed by the falling pound present an opportunity for all-inclusive trips which can make it easier for them to budget, he said.
The new campaign, “Out of the ordinary”, created by Brighton-based agency Designate, aims to profile the breadth of trips offered by Kuoni.
It features a swimmer moving through a series of backdrops – including an island in the Maldives, African plains and an Italian piazza – which are created by manipulating still photographs. The ad was directed by Luke Losey and features an original track by Paul Hartnoll from electronic act Orbital.
Harvey said that Kuoni was primarily known for the Maldives, an association that was holding back its ability to increase business with existing consumers by getting them to consider it for other types of holidays – especially short haul trips.
“Kuoni owns more stores than Apple – over 50,” said Harvey. “The brand has some traction, but our research has shown that people only know us for special occasions or long haul. We’re able to sell quite a wide range of products, from Europe to the Maldives to cruises. We wanted to have our customers come back on a more frequent basis.”
The TV spot will be supported by digital, social and press, with a sale booklet going out in The Times and The Daily Telegraph in January.
Harvey predicted that after two decades in which low-cost airlines have driven the growth of the travel industry, package holidays would start to make a comeback as consumers reevaluate their priorities.
“We think the novelty of planning your own holiday is fading,” he said. “It’s become such a protracted process, and you’re never quite sure you’ve made the right choice.”
He acknowledged that package holidays suffered from “image problems”, but said that travel providers were working to shift the emphasis of their offer from merely convenience, to expertise and recommendation.
“We’re investing significantly in our retail store networks and partnerships with the trade. We encourage people to get off our website and speak to us – that recommendation aspect of what we do differentiates us from a number of players.”
Fushifaru Maldives welcomed the Christmas season in grand style, beginning with a mesmerising tree lighting ceremony on 20 December set against the serene sunset at Thundi, accompanied by live music and tantalising canapés to mark the start of the celebrations. The holiday season runs from 20 December to 6 January, offering a variety of family-friendly activities, including cupcake decorating, pool parties, Boduberu classes, sandcastle making, and tennis classes for the little ones.
On Christmas Eve, 24 December, guests enjoyed a truly unforgettable celebration. The evening began with Santa’s arrival and a sunset aperitif with kids’ gift-giving, followed by a Christmas Gala Dinner featuring an extensive selection of international cuisines. Seafood lovers delighted in a live grilled station featuring jumbo prawns, lobsters, fishes, clams, octopus, and many more, all beautifully displayed on the Maldivian Dhoni boat, alongside a dedicated Japanese corner offering fresh sashimi, oysters, and other delicacies.
For dessert, the chefs presented a heavenly assortment including mousses, crème brûlée, tiramisu, macarons, meringues, soufflés, and many more, ensuring every guest indulged in a sweet finale. The night culminated in a vibrant disco by DJ Elton and a breathtaking performance by Anastasia Gordienko, a talented hula hoops, LED, and aerial gymnastics performer, leaving guests in awe and perfectly closing the Christmas Eve celebration.
Bollywood filmmaker and celebrated choreographer Farah Khan marked the festive season with a holiday escape to the Maldives, staying at Villa Nautica and experiencing the island’s signature mix of warmth, privacy, and ocean-side celebration.
A defining creative force in Indian entertainment, Farah Khan has shaped some of Hindi cinema’s most recognisable on-screen moments, from iconic dance sequences to blockbuster storytelling. Widely regarded as one of Bollywood’s most influential choreographers, she has worked across more than 80 films and received major recognition for her craft, including India’s National Film Award for Best Choreography and multiple Filmfare Awards.
Farah’s impact extends beyond choreography. As a director, she is known for beloved mainstream hits including Main Hoon Na, Om Shanti Om, and Happy New Year, bringing together spectacle, humour, and heart with a style that audiences instantly connect with. She is also a familiar face to viewers through television and entertainment formats, where her sharp wit and straightforward personality have made her a standout on screen.
Villa Nautica is located on Lankanfinolhu Island in the North Malé Atoll, just 20 minutes by speedboat from Velana International Airport, making it an easy choice for travellers planning a festive season getaway in the Maldives. The resort is known for its yacht-life inspired spirit, shimmering lagoons, and a vibrant range of ocean experiences, including diving and watersports, paired with relaxed island luxury for all-day unwinding.
JEN Maldives by Shangri-La invites guests to welcome 2026 with an unforgettable New Year’s Eve Gala Night, where city views, exceptional cuisine, and live entertainment come together for a truly memorable celebration.
This New Year’s Eve, guests can indulge in an exclusive festive gala experience featuring an elaborate buffet dinner at Lime Restaurant. Specially curated for the occasion, the menu offers an extensive selection of international favorites and celebratory delights, promising a refined culinary journey to mark the final night of the year.
As midnight approaches, the celebration moves to the Azur Rooftop, where guests can enjoy a magical countdown under the stars. With panoramic views, a lively atmosphere, and the excitement building toward the New Year, Azur provides the perfect backdrop to welcome 2026 in style.
Adding to the evening’s excitement, the night will feature a live performance by famous Maldivian singer Mohamed Nasooh.
To make the evening even more rewarding, one lucky guest will win an exclusive prize for two:
- A 3-night / 2-day stay at Shangri-La Kuala Lumpur
- Roundtrip air tickets from Malé to Kuala Lumpur with Batik Air
This special giveaway is presented in collaboration with Concierge Group Maldives Pvt Ltd, adding an extra layer of excitement to the New Year’s festivities.
From gourmet dining and rooftop celebrations to live music and an exceptional giveaway, the New Year’s Eve Gala Night at JEN Maldives by Shangri-La offers an evening filled with elegance, entertainment, and unforgettable moments as guests count down to a brilliant start to 2026.
For reservations and bookings, please call the hotel at (960) 330 0888 or email to maldives@hoteljen.com.
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