Travel

Brexit and terror will never undermine UK’s thirst for travel – Kuoni

Published

10 years ago

December 23, 2016

Neither the weak pound nor security threats will be enough to turn Brits away from international adventures, the marketing director of premium travel company Kuoni told Campaign, as it prepares the launch a visually distinctive TV campaign on Christmas Day.

“We did feel the effect of a nervous public” following terrorist attacks such as the bombings in Paris last November, said Dean Harvey, “but the British public are quite resilient.”

And since the referendum in June, after which the pound plummeted against the dollar, Kuoni had not seen a downturn in bookings, he added. “The holiday is one of the last things to go.”

The challenge for travel companies, Harvey said, was to demonstrate the ability to provide holidays that catered to consumer needs that might be changed by the economic or political climate. Travellers whose budgets have been squeezed by the falling pound present an opportunity for all-inclusive trips which can make it easier for them to budget, he said.

The new campaign, “Out of the ordinary”, created by Brighton-based agency Designate, aims to profile the breadth of trips offered by Kuoni.

It features a swimmer moving through a series of backdrops – including an island in the Maldives, African plains and an Italian piazza – which are created by manipulating still photographs. The ad was directed by Luke Losey and features an original track by Paul Hartnoll from electronic act Orbital.

Harvey said that Kuoni was primarily known for the Maldives, an association that was holding back its ability to increase business with existing consumers by getting them to consider it for other types of holidays – especially short haul trips.

“Kuoni owns more stores than Apple – over 50,” said Harvey. “The brand has some traction, but our research has shown that people only know us for special occasions or long haul. We’re able to sell quite a wide range of products, from Europe to the Maldives to cruises. We wanted to have our customers come back on a more frequent basis.”

The TV spot will be supported by digital, social and press, with a sale booklet going out in The Times and The Daily Telegraph in January.

Harvey predicted that after two decades in which low-cost airlines have driven the growth of the travel industry, package holidays would start to make a comeback as consumers reevaluate their priorities.

“We think the novelty of planning your own holiday is fading,” he said. “It’s become such a protracted process, and you’re never quite sure you’ve made the right choice.”

He acknowledged that package holidays suffered from “image problems”, but said that travel providers were working to shift the emphasis of their offer from merely convenience, to expertise and recommendation.

“We’re investing significantly in our retail store networks and partnerships with the trade. We encourage people to get off our website and speak to us – that recommendation aspect of what we do differentiates us from a number of players.”

Culture

Maagiri Hotel celebrates Independence Day with special dining offers

Published

8 hours ago

July 23, 2026

m@ldives

Maagiri Hotel is set to celebrate the Independence Day of the Maldives with a series of special dining experiences, inviting guests, families, and the local community to come together and commemorate this significant national occasion.

To mark the celebrations, the hotel will host an Independence Day Special Breakfast Buffet from 24 to 26 July 2026. Guests can enjoy a generous selection of local and international breakfast favourites in a warm and welcoming setting, making it the perfect way to begin the holiday celebrations with family and friends.

The festivities will continue on 26 July 2026 with a Special Maldivian Dinner Buffet at Faru Restaurant. The dinner will feature a variety of authentic Maldivian dishes, carefully prepared by the hotel’s culinary team to showcase the rich flavours and traditions of the Maldives. From local delicacies to beloved national favourites, the buffet offers a memorable dining experience that celebrates the country’s culinary heritage.

Adding a sweet touch to the celebrations, Maagiri Hotel also features a selection of locally crafted artisan ice cream flavours with the support of Iceto, highlighting the creativity of local artisans and celebrating Maldivian craftsmanship through unique, handcrafted treats at the Rooftop Restaurant.

As part of the hotel’s commitment to celebrating national occasions, the Independence Day promotions are designed to bring people together through exceptional food, warm hospitality, and a shared appreciation for Maldivian culture and traditions.

Maagiri Hotel warmly welcomes guests to join the Independence Day celebrations and enjoy a memorable dining experience while honouring the spirit of the nation’s independence.

For reservations and bookings, please call 3318484 / 7228484 or text (Viber) 7228484.

News

DJ Liliana Reagan returns to headline Niva Dhigali’s New Year’s Eve celebration

Published

13 hours ago

July 23, 2026

m@ldives

As the year draws to a close, there’s nowhere quite like a private island in the Maldives to leave the old one behind. Niva Dhigali has unveiled its 2026 festive season programme, and the countdown to midnight comes with a familiar, electrifying face; Hungarian DJ Liliana Reagan is returning to headline the resort’s New Year’s Eve party.

A Festive Escape, Niva Dhigali Style

The season begins December 21 with a beachfront Tree Lighting Ceremony – barefoot, sun-warmed sand standing in for snow – followed by a Starlight Beach Dinner where the only ceiling is the night sky. Christmas brings its own island magic, with Santa making his arrival amid palm trees and turquoise water.

Where Freedom Celebrates

The season’s grand finale is New Year’s Eve itself, an event billed as “Where Freedom Celebrates.” The night unfolds slowly: a lavish gala dinner gives way to a beach party in full swing, fire dancers weaving through the crowd as the countdown builds. At the centre of it all is DJ Lili, spinning her soundtracks into the starlit night sky

It’s a homecoming of sorts for DJ Lili as she previously electrified the resort’s East Beach for its “Elemental” New Year celebration in 2025, wrapping her illusory, house-inflected sets around fire rituals and pyrotechnics for a night guests are still talking about.

Who Is Liliana Reagan?

Blue hair, boundless energy, and a sound that moves effortlessly between dreamy and galvanic. Known professionally as Regán Lili, she has been one of Hungary’s most in-demand DJs since 2016. From Sziget Festival to Balaton Sound, and a standing radio residency on Rádió 1 where listeners have crowned her DJ of the Year multiple times over. She has built a career on turning a night out into an unforgettable occasion.

For the full festive lineup and more on Niva Dhigali’s signature experiences, visit the resort’s website.

News

ELE|NA, Mandara Spa and RIU RENOVA SPA join World Wellness Weekend activities in Maldives

Published

13 hours ago

July 23, 2026

m@ldives

Forty-seven venues across the Maldives will take part in World Wellness Weekend from 18 to 20 September 2026, offering complimentary wellness activities for resort guests and local communities.

The three-day programme forms part of the 10th edition of World Wellness Weekend, a global initiative bringing together hotels, resorts, spas, fitness centres, municipalities and wellness professionals. The 2026 edition is expected to involve venues across 187 countries, with organisers targeting 15,000 participating venues and more than 20,000 free wellness experiences worldwide.

In the Maldives, all ELE|NA properties have confirmed their participation in the event. ELE|NA operates wellness facilities at several resorts in the country and will organise activities across its participating properties during the weekend.

Mandara Spa at Cinnamon Hakuraa Huraa Maldives, recognised as a Wellness Champion by World Wellness Weekend, will conduct a programme combining physical activity, wellness education and environmental action.

Its scheduled activities include an Island Rhythm Zumba session and an Art of Touch session focused on relieving tension, improving circulation and supporting general wellbeing.

The spa will also organise a herbal oil blending workshop, introducing participants to essential oils used for relaxation and rejuvenation. A beach clean-up challenge will connect the resort’s wellness programme with environmental responsibility and community participation.

RIU RENOVA SPA will also participate through Hotel Riu Atoll. The programme will include aquagym, aqua relaxation, aquafit, aqua boxing and sun salutation sessions.

Family-oriented activities, including yoga for children and dance classes, will also be offered. Hotel Riu Atoll is among more than 35 RIU properties expected to participate in World Wellness Weekend internationally.

The 2026 campaign is being held under the message, “Connect. Recharge. Wellness is Energy: Turn your Wellness ON.” Its programmes are structured around five areas: vitality and movement, serenity and mindfulness, nutrition and immunity, sleep and creativity, and purpose and solidarity.

World Wellness Weekend said the initiative seeks to make wellness activities accessible beyond spa and fitness services by encouraging participation in movement, mindfulness, education, nature experiences and community gatherings.

The event has also partnered with World Cleanup Day, linking personal wellbeing with environmental action. Participating venues around the world are expected to organise clean-ups in beaches, parks, neighbourhoods and other public areas alongside relaxation or meditation sessions.

Founder Jean-Guy de Gabriac said the initiative viewed wellness as a shared responsibility rather than an exclusive service.

“Wellness is not a luxury, but a collective responsibility. We need to think Global, act Local and make wellness Social,” he said.

The participation of resorts and spa operators across the Maldives reflects the hospitality sector’s increasing integration of wellness into guest experiences, employee programmes and community initiatives. The country’s natural environment also allows participating properties to combine fitness, mindfulness and wellness education with outdoor and marine-based activities.