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Brexit and terror will never undermine UK’s thirst for travel – Kuoni

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Neither the weak pound nor security threats will be enough to turn Brits away from international adventures, the marketing director of premium travel company Kuoni told Campaign, as it prepares the launch a visually distinctive TV campaign on Christmas Day.

“We did feel the effect of a nervous public” following terrorist attacks such as the bombings in Paris last November, said Dean Harvey, “but the British public are quite resilient.”

And since the referendum in June, after which the pound plummeted against the dollar, Kuoni had not seen a downturn in bookings, he added. “The holiday is one of the last things to go.”

The challenge for travel companies, Harvey said, was to demonstrate the ability to provide holidays that catered to consumer needs that might be changed by the economic or political climate. Travellers whose budgets have been squeezed by the falling pound present an opportunity for all-inclusive trips which can make it easier for them to budget, he said.

The new campaign, “Out of the ordinary”, created by Brighton-based agency Designate, aims to profile the breadth of trips offered by Kuoni.

It features a swimmer moving through a series of backdrops – including an island in the Maldives, African plains and an Italian piazza – which are created by manipulating still photographs. The ad was directed by Luke Losey and features an original track by Paul Hartnoll from electronic act Orbital.

Harvey said that Kuoni was primarily known for the Maldives, an association that was holding back its ability to increase business with existing consumers by getting them to consider it for other types of holidays – especially short haul trips.

“Kuoni owns more stores than Apple – over 50,” said Harvey. “The brand has some traction, but our research has shown that people only know us for special occasions or long haul. We’re able to sell quite a wide range of products, from Europe to the Maldives to cruises. We wanted to have our customers come back on a more frequent basis.”

The TV spot will be supported by digital, social and press, with a sale booklet going out in The Times and The Daily Telegraph in January.

Harvey predicted that after two decades in which low-cost airlines have driven the growth of the travel industry, package holidays would start to make a comeback as consumers reevaluate their priorities.

“We think the novelty of planning your own holiday is fading,” he said. “It’s become such a protracted process, and you’re never quite sure you’ve made the right choice.”

He acknowledged that package holidays suffered from “image problems”, but said that travel providers were working to shift the emphasis of their offer from merely convenience, to expertise and recommendation.

“We’re investing significantly in our retail store networks and partnerships with the trade. We encourage people to get off our website and speak to us – that recommendation aspect of what we do differentiates us from a number of players.”

Featured

Coco Bodu Hithi and Coco Palm Dhuni Kolhu curate distinct Valentine’s escapes

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Coco Collection is inviting couples to mark Valentine’s Day through two distinct expressions of romance at its island resorts, Coco Bodu Hithi and Coco Palm Dhuni Kolhu. While each resort presents its own interpretation of love, both are united by a shared focus on authenticity, refined design and intuitive service, offering couples experiences centred on meaningful connection.

At Coco Bodu Hithi, contemporary design is paired with experiences created to encourage closeness and shared moments. Recognised as the Indian Ocean’s Most Romantic Resort 2025 at the World Travel Awards for the second consecutive year, the resort frames each stay around personalised encounters and signature touches designed to feel considered and sincere. These experiences are intended to allow couples to reconnect in an environment that feels relaxed and attentive.

For guests seeking a higher level of privacy, Coco Residence offers a secluded retreat defined by spacious villas, private pools above the lagoon, dedicated butler service and bespoke dining experiences tailored to individual preferences. The enclave is designed to place privacy and personalisation at the centre of the stay.

Coco Bodu Hithi is also recognised for its culinary focus, hosting visiting Michelin-starred chefs whose menus contribute to the resort’s dining programme. Romantic dining experiences take place in overwater and beachfront settings, where carefully prepared menus are complemented by the island’s natural surroundings. Beyond dining, couples are encouraged to unwind through wellness rituals, time spent along the shoreline or guided ocean experiences, with activities designed to support relaxation and shared discovery.

At Coco Palm Dhuni Kolhu, set within a UNESCO Biosphere Reserve, Valentine’s celebrations take on a quieter and more nature-led character. Rooted in sustainability and Maldivian heritage, the resort invites couples to slow their pace and engage with experiences shaped by the island’s environment and traditions.

Romantic moments at Coco Palm Dhuni Kolhu are expressed through experiences such as private pergola dinners, vow renewal ceremonies at sunset and personalised surprises reflecting each couple’s journey together. From 7 to 14 February, the resort will host a dedicated Valentine’s itinerary designed to foster a reflective atmosphere focused on togetherness and appreciation. Guests are also invited to support marine conservation initiatives, including the ongoing work of the Olive Ridley Project, which is closely associated with the island.

Wellness plays a central role in the Valentine’s offering at both resorts. Coco Spa, set within natural surroundings, provides couples with shared spa journeys featuring treatments and therapies using natural ingredients. Additional experiences at Coco Palm Dhuni Kolhu include sunrise walks, lagoon swims, guided nature activities and quiet moments designed to restore balance and encourage personal reflection.

Across both islands, Coco Collection presents Valentine’s Day as an opportunity for couples to reconnect through thoughtful experiences, private moments and settings that highlight the natural beauty of the Maldives.

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Francesc Miralles and Numthip Puntha to lead wellness residencies at Amilla Maldives

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Amilla Maldives is hosting two visiting wellness practitioners during February and March, offering guests access to tailored therapies focused on balance, vitality and overall wellbeing.

Currently in residence, Francesc Miralles is at the resort from 30 January to 20 February 2026. An internationally recognised wellness consultant from Catalonia, he brings more than three decades of experience across Classical Chinese Medicine, physiotherapy and luxury hospitality. His approach integrates therapeutic movement, seasonal wellbeing and food as medicine, supporting guests in building resilience, restoring energy and achieving a sense of calm. During his residency, guests can book personalised sessions including physiotherapy, postural alignment, acupuncture, craniosacral therapy and facial acupuncture, alongside Harmonia classes focused on posture, mindfulness and longevity nutrition.

From 20 February to 25 March 2026, Francesc will be followed by Numthip Puntha, also known as Amp. A highly qualified physiotherapist from Thailand, she specialises in integrative therapies that combine Lifestyle Medicine, Sound Healing and Chi Nei Tsang. Her treatments are designed to support emotional release, detoxification and the restoration of the body’s natural energy flow. Guests will have the opportunity to experience healing massage, lymphatic drainage, Tibetan sound therapy, cranial release, Reiki and Chi Nei Tsang, as well as group sound bath sessions.

These visiting practitioner programmes form part of Amilla Maldives’ ongoing focus on personalised wellness, delivered within the resort’s tranquil island environment. Further information about the resort and its wellness offerings is available via the Amilla Maldives website.

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Love

From beachfront dining to spa rituals: Valentine’s Day at The Westin Maldives

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As Valentine’s Day approaches, The Westin Maldives Miriandhoo Resort invites couples to celebrate their love story in one of the world’s most romantic settings. Nestled in the Maldives’ first UNESCO Biosphere Reserve, the resort has curated an exceptional collection of experiences, from intimate beachfront dining under the stars to rejuvenating couples’ spa rituals and exclusive romantic activities. Every detail has been thoughtfully designed to make Valentine’s Day a memory that lasts a lifetime.

For couples seeking the ultimate intimate experience, the resort’s Destination Dinner offers an unparalleled romantic journey by the beach. Set against the backdrop of the Indian Ocean, with the gentle sound of waves and a canopy of stars overhead, guests will indulge in a meticulously crafted seven-course premium tasting menu prepared by a dedicated private chef. This exclusive experience includes one bottle of premium champagne, a romantic beach setup, and a fresh flower bouquet to mark the special occasion. Each course is designed to delight the senses, combining fresh, seasonal ingredients that celebrate both international flavors and local Maldivian influences.

For those who appreciate the artistry of Japanese cuisine, The Pearl restaurant presents a special Valentine’s Day dinner featuring a five-course Japanese set menu showcasing premium ingredients and masterful preparation, complemented by one bottle of champagne to toast to love. Stunning ocean views add the perfect touch, creating a romantic atmosphere.

No romantic escape is complete without moments of pure relaxation and connection. The Westin Maldives’ Heavenly Spa Signature treatment for couples offers an immersive wellness experience designed to bring partners closer together. This treatment delivers effective and immediate relaxation through long, flowing movements and therapeutic techniques at various pressure levels, complemented by enriching oil blends that leave couples with an enhanced sense of well-being. In the tranquil sanctuary of the spa, surrounded by the natural beauty of the Maldives, couples can unwind together and reconnect on a deeper level.

The Valentine’s Day experience extends beyond dining and spa treatments. Couples can enhance their romantic getaway by embarking on a magical sunset cruise as the sun paints the sky in brilliant hues of orange and pink. Alternatively, couples can start the day with a private yoga session, where a wellness specialist guides them through mindfulness and movement.

To make this Valentine’s Day even more special, The Westin Maldives Miriandhoo Resort is offering the “Escape to More” package, featuring a complimentary upgrade to All-Inclusive meal plans with three meals per day, unlimited beverages, and minibar. Couples can retreat to expansive villas, each featuring the signature Westin Heavenly® Bed for restorative sleep, along with panoramic ocean views or direct lagoon access for private swimming and snorkelling.

Plan your romantic getaway at westin-maldives.com.

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