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Brexit and terror will never undermine UK’s thirst for travel – Kuoni

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Neither the weak pound nor security threats will be enough to turn Brits away from international adventures, the marketing director of premium travel company Kuoni told Campaign, as it prepares the launch a visually distinctive TV campaign on Christmas Day.

“We did feel the effect of a nervous public” following terrorist attacks such as the bombings in Paris last November, said Dean Harvey, “but the British public are quite resilient.”

And since the referendum in June, after which the pound plummeted against the dollar, Kuoni had not seen a downturn in bookings, he added. “The holiday is one of the last things to go.”

The challenge for travel companies, Harvey said, was to demonstrate the ability to provide holidays that catered to consumer needs that might be changed by the economic or political climate. Travellers whose budgets have been squeezed by the falling pound present an opportunity for all-inclusive trips which can make it easier for them to budget, he said.

The new campaign, “Out of the ordinary”, created by Brighton-based agency Designate, aims to profile the breadth of trips offered by Kuoni.

It features a swimmer moving through a series of backdrops – including an island in the Maldives, African plains and an Italian piazza – which are created by manipulating still photographs. The ad was directed by Luke Losey and features an original track by Paul Hartnoll from electronic act Orbital.

Harvey said that Kuoni was primarily known for the Maldives, an association that was holding back its ability to increase business with existing consumers by getting them to consider it for other types of holidays – especially short haul trips.

“Kuoni owns more stores than Apple – over 50,” said Harvey. “The brand has some traction, but our research has shown that people only know us for special occasions or long haul. We’re able to sell quite a wide range of products, from Europe to the Maldives to cruises. We wanted to have our customers come back on a more frequent basis.”

The TV spot will be supported by digital, social and press, with a sale booklet going out in The Times and The Daily Telegraph in January.

Harvey predicted that after two decades in which low-cost airlines have driven the growth of the travel industry, package holidays would start to make a comeback as consumers reevaluate their priorities.

“We think the novelty of planning your own holiday is fading,” he said. “It’s become such a protracted process, and you’re never quite sure you’ve made the right choice.”

He acknowledged that package holidays suffered from “image problems”, but said that travel providers were working to shift the emphasis of their offer from merely convenience, to expertise and recommendation.

“We’re investing significantly in our retail store networks and partnerships with the trade. We encourage people to get off our website and speak to us – that recommendation aspect of what we do differentiates us from a number of players.”

Drink

The Nautilus Maldives hosts Gregor Zimmermann for three-day Easter gastronomic programme

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At The Nautilus Maldives, time is guided by personal rhythm and creativity is free from constraint. From 3 to 5 April 2026, the ultra-luxury private island resort will welcome Gregor Zimmermann, Switzerland’s State Chef and Executive Chef of the Bellevue Palace in Bern, for an intimate Easter culinary residency that brings Alpine heritage to the shores of the Indian Ocean.

During the three-day residency, guests will be invited to take part in a series of unhurried and immersive dining experiences. Two exclusive gourmet evenings at Zeytoun will feature tasting menus that create a refined dialogue between the flavours of the Swiss Alps and Maldivian produce. The programme also includes a Chocolate Masterclass, offering an interactive introduction to Switzerland’s celebrated chocolate-making traditions, where Zimmermann will share techniques, cultural heritage and the artistry behind the craft, allowing guests to create and enjoy their own confections.

The residency will extend into the island’s Easter celebrations, with Zimmermann’s creations appearing as special canapés during Nautilus Rising at the Naiboli Beach pop-up. These moments will serve as a prelude to the festive programme, blending culinary artistry with the relaxed rhythm of island life.

A member of the prestigious Le Club des Chefs des Chefs, the international association of chefs serving heads of state, Zimmermann is the trusted culinary custodian for visiting presidents, royalty and official delegations in Switzerland. His career includes cooking for figures such as President Emmanuel Macron and members of European royal families. In recognition of his contribution to gastronomy and his commitment to excellence, he was awarded the Officier du Mérite Agricole by the French President.

Zimmermann’s cuisine is defined by clarity, restraint and emotion. Rather than adhering to a fixed signature style, his cooking reflects stories of origin, landscape and memory, weaving Swiss Alpine traditions with global influences in a technically precise yet expressive approach. He has described his work as a continuous reinterpretation of rustic Swiss recipes, while remaining faithful to their roots.

Adan Gomez, General Manager of The Nautilus Maldives, said that Zimmermann’s residency reflects the resort’s commitment to artistic freedom and authenticity. He noted that the Masters for Masters series invites respected global talents to create without boundaries in an environment shaped by individuality and unhurried living.

Set within the Baa Atoll UNESCO Biosphere Reserve, the Easter residency at The Nautilus will bring together Swiss craftsmanship and Maldivian serenity in a celebration of purity, artistry and cultural exchange. The programme is designed to offer guests moments shaped by mastery, experienced entirely on their own terms.

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Featured

St. Regis Maldives Vommuli Resort curates timeless Valentine’s experiences with IVAR Jewellery

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The St. Regis Maldives Vommuli Resort has unveiled an intimate celebration of love through an exclusive collaboration with IVAR Jewellery, bringing together craftsmanship, emotion, and timeless romance in a refined island setting. Rooted in shared values of artistry and enduring beauty, the partnership invites guests to experience love as something continuous, evolving, and deeply personal.

Central to the collaboration is IVAR’s Infinity Collection, inspired by the circle as a symbol with no beginning and no end. Each piece reflects a quiet and enduring expression of love, designed to preserve fleeting moments in lasting form. The collection speaks to intimacy, connection, and the promise of forever, offering jewellery that is both meaningful and timeless.

IVAR’s creations draw on the rich traditions of Indian craftsmanship, reinterpreted through a contemporary design approach. Crafted by skilled artisans using time-honoured techniques, each piece balances heritage with modern elegance. Designed for daily wear and long-term appreciation, the jewellery is intended to accompany life’s most significant milestones and be treasured across generations.

Inspired by this philosophy, The St. Regis Maldives Vommuli Resort has curated a series of romantic experiences that reflect the elegance and symbolism of the Infinity Collection. At Iridium Spa, couples are invited to enjoy a Romantic Spa Escape, an immersive sensory journey infused with rose geranium and rose quartz. Each treatment is designed to restore balance, deepen connection, and create moments of calm intimacy that extend beyond the spa.

As evening approaches, romance continues with Valentine’s dining experiences set beneath open skies and framed by the island’s natural beauty. Soft lighting, refined menus, and an unhurried atmosphere encourage couples to linger, connect, and celebrate togetherness. Every detail is composed to honour shared moments and the quiet luxury of presence.

For couples preparing to begin their next chapter, IVAR’s Solitaire Collection offers a classic expression of commitment. Defined by diamonds of exceptional brilliance and clarity, each piece reflects the purity of the promise it represents. Set within the surroundings of The St. Regis Maldives, weddings become personal celebrations where elegance, emotion, and artistry come together.

Through this collaboration, The St. Regis Maldives Vommuli Resort and IVAR Jewellery invite guests to experience a love that is both effortless and profound, fleeting yet enduring, creating memories inspired by the infinite symbol that lies at the heart of the partnership.

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News

Fushifaru Maldives unveils festive programme for Chinese New Year 2026

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Fushifaru Maldives has announced a special programme to mark Chinese New Year 2026, with a series of festive activities and dining experiences scheduled from February 15 to 17.

The resort said the celebrations are designed to offer guests a relaxed island escape focused on togetherness, wellness and shared dining. Throughout the three-day period, guests will be able to enjoy a daily Chinese Tea Corner at Fanihandhi Bar, providing a dedicated space to gather and unwind during the festivities. Selected spa treatments will also be offered with special savings during the celebration period.

The main event is planned for Lunar New Year’s Eve, when the resort will host a family BBQ dinner at Raakani Restaurant. The evening will conclude with a fire show, intended to mark the arrival of the Year of the Horse and symbolise renewal and prosperity.

In addition to the scheduled events, Fushifaru Maldives will make its signature dining experiences available throughout the holiday period. Options include private beach dinners, in-villa dining, sandbank picnics and sandbank hut experiences, offering guests a range of settings for family gatherings and couples.

The celebrations will conclude on Lunar New Year Day with family-oriented activities, including a Red Packet Hunt, followed by a Lunar New Year Hot Pot Night at Raakani Restaurant.

Fushifaru Maldives said the programme has been designed to suit both family holidays and romantic escapes, combining dining, leisure and island experiences in a festive setting. Further details on the full programme and offerings are available through the resort’s Chinese New Year brochure and online gallery.

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