Travel
Brexit and terror will never undermine UK’s thirst for travel – Kuoni
Neither the weak pound nor security threats will be enough to turn Brits away from international adventures, the marketing director of premium travel company Kuoni told Campaign, as it prepares the launch a visually distinctive TV campaign on Christmas Day.
“We did feel the effect of a nervous public” following terrorist attacks such as the bombings in Paris last November, said Dean Harvey, “but the British public are quite resilient.”
And since the referendum in June, after which the pound plummeted against the dollar, Kuoni had not seen a downturn in bookings, he added. “The holiday is one of the last things to go.”
The challenge for travel companies, Harvey said, was to demonstrate the ability to provide holidays that catered to consumer needs that might be changed by the economic or political climate. Travellers whose budgets have been squeezed by the falling pound present an opportunity for all-inclusive trips which can make it easier for them to budget, he said.
The new campaign, “Out of the ordinary”, created by Brighton-based agency Designate, aims to profile the breadth of trips offered by Kuoni.
It features a swimmer moving through a series of backdrops – including an island in the Maldives, African plains and an Italian piazza – which are created by manipulating still photographs. The ad was directed by Luke Losey and features an original track by Paul Hartnoll from electronic act Orbital.
Harvey said that Kuoni was primarily known for the Maldives, an association that was holding back its ability to increase business with existing consumers by getting them to consider it for other types of holidays – especially short haul trips.
“Kuoni owns more stores than Apple – over 50,” said Harvey. “The brand has some traction, but our research has shown that people only know us for special occasions or long haul. We’re able to sell quite a wide range of products, from Europe to the Maldives to cruises. We wanted to have our customers come back on a more frequent basis.”
The TV spot will be supported by digital, social and press, with a sale booklet going out in The Times and The Daily Telegraph in January.
Harvey predicted that after two decades in which low-cost airlines have driven the growth of the travel industry, package holidays would start to make a comeback as consumers reevaluate their priorities.
“We think the novelty of planning your own holiday is fading,” he said. “It’s become such a protracted process, and you’re never quite sure you’ve made the right choice.”
He acknowledged that package holidays suffered from “image problems”, but said that travel providers were working to shift the emphasis of their offer from merely convenience, to expertise and recommendation.
“We’re investing significantly in our retail store networks and partnerships with the trade. We encourage people to get off our website and speak to us – that recommendation aspect of what we do differentiates us from a number of players.”
Hideaway Beach Resort & Spa invites guests to celebrate the holiday season in true Maldivian style with its enchanting Festive Programme, running from 21 December 2025 to 7 January 2026. The line-up promises a perfect blend of culinary indulgence, world-class entertainment, fun-filled activities, and family moments to make this festive season one to remember.
The celebrations begin on 21 December with a lively Indian Ocean Themed Buffet Night and Fisherman’s Night, setting the stage for a week of gastronomic adventures. Guests can savour global flavours with themed dining evenings that include the Silk Road Buffet, North & Latin America Buffet, North Africa & Middle East Buffet, and a vibrant South Asia & Sri Lanka Buffet. Signature dining experiences such as the Lobster Dinner Under the Stars at Meeru Beach and a Seafood BBQ Night with Boduberu add unforgettable flair to the season.
Entertainment takes centre stage each evening, with acoustic sessions, karaoke nights, and energetic DJ parties at Meeru Bar. Traditional Maldivian Boduberu drumming performances, fire and LED shows, and live music provide guests with plenty of reasons to gather and celebrate beneath the stars.
Recreation and wellness meet festive cheer through activities such as Face the Gingerbread Man, Olympic Games, Hands-Free Ornament Hanging, and Draw a Snowman, designed for light-hearted fun with friends and family.
Families can expect a programme that keeps all ages entertained. Children have a dedicated series of activities including pizza-making workshops, gingerbread-house decorating, sandcastle competitions, “Pin the Nose on Rudolph,” henna and face painting, and more. Each activity is thoughtfully designed to encourage creativity and build anticipation as Christmas approaches.
Christmas Eve is set to be a highlight of the season. Santa makes his grand arrival at Meeru Beach before joining children for music, carols, and a festive treasure hunt across the island. Guests will then gather for the spectacular Christmas Eve Dinner and Set Menu Experience, paired with live entertainment to create a truly magical night. The celebrations continue into Christmas Day with a leisurely Christmas Breakfast, themed buffets, live music, and joyful children’s workshops.
The festive atmosphere carries through the week, blending Hideaway’s signature luxury with heartwarming traditions, ensuring guests of all ages enjoy memorable moments against the backdrop of the Maldives’ turquoise waters and white sandy beaches.
New Year’s Eve marks the pinnacle of the celebration. Guests are invited to an elegant New Year’s Eve Gala Dinner at Matheefaru, followed by an evening of island-style celebration including live music, a Boduberu performance, DJ entertainment, and a spectacular fireworks display as the clock strikes midnight — reflecting across the lagoon and lighting up the night sky.
The festive atmosphere continues into early January with relaxed beachside evenings, gourmet experiences, and light entertainment as guests ease into the new year amidst the serenity of the Maldives.
With its unique mix of fine dining, entertainment, and family-friendly experiences, Hideaway Beach Resort & Spa offers the ultimate destination for those seeking to celebrate the holidays in a tropical paradise.
For bookings, click here. For the detailed programme, click here.
This festive season, The Marina at CROSSROADS Maldives invites you to step into a world of celebration, where the warmth of Maldivian hospitality meets the magic of the holidays. Set against a backdrop of turquoise lagoons and island charm, The Marina becomes a vibrant gathering place filled with festive energy, shared moments, and unforgettable experiences.
From lively evenings and immersive activities to relaxed seaside strolls and joyful celebrations, the season unfolds with something for everyone. Whether you’re joining friends for a festive meal, discovering seasonal experiences, or simply soaking in the island atmosphere, The Marina offers a festive journey designed to bring people together.
As day turns to night, the Marina comes alive with music, lights, and a celebratory spirit that captures the essence of the season. It’s a place to connect, to celebrate, and to create memories that linger long after the holidays end.
Explore the full festive programme and seasonal highlights on the official website.
This festive season, Hard Rock Hotel Maldives turns up the volume on holiday celebrations with an island escape that blends tropical beauty with legendary entertainment. With savings of up to 15% and a calendar packed with live performances, themed dining, and iconic gala nights, this is your backstage pass to a festive getaway like no other.
From the moment you arrive, the rhythm of the island sets the tone. Days unfold with sun, sea, and laid-back luxury, while nights come alive with extraordinary dining and electrifying live shows. Celebrate Christmas Eve at the Baubles & Bells Gala, then count down to the New Year at an unforgettable New Year’s Eve Countdown where Maldivian soul meets unmistakable Hard Rock energy.
Every detail of the festive season is designed to keep you close to the music. Daily live entertainment, immersive performances, and vibrant social moments transform each evening into a headline act. Whether you’re travelling as a couple, with friends, or as a family, Hard Rock Hotel Maldives delivers a celebration that’s bold, playful, and effortlessly cool.
Guests can explore the complete festive programme, including gala nights and live performances, in the official festive brochure.
Festive Offer Details
- Booking Period: 17 December 2025 – 07 January 2026
Stay Period: 17 December 2025 – 10 January 2026
Inclusions:
- Up to 15% off room rates with daily breakfast and sparkling wine
- Complimentary nightly themed dinners for guests on Half Board, Full Board, or All-Inclusive plans
- 50% off Christmas Eve and New Year’s Eve Gala Dinners for guests on Half Board, Full Board, or All-Inclusive plans
- Complimentary use of snorkeling gear, kayaks, and pedal boats
- Early check-in and late check-out, subject to availability
- Kids under 12 stay and dine free from the kids’ menu
- 50% off adult menu items for kids ordering from the adult menu
- Daily live entertainment and performances to elevate your evenings
Ready to take centre stage this festive season? Turn your holiday into a headline act at Hard Rock Hotel Maldives.
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