Travel
Brexit and terror will never undermine UK’s thirst for travel – Kuoni
Neither the weak pound nor security threats will be enough to turn Brits away from international adventures, the marketing director of premium travel company Kuoni told Campaign, as it prepares the launch a visually distinctive TV campaign on Christmas Day.
“We did feel the effect of a nervous public” following terrorist attacks such as the bombings in Paris last November, said Dean Harvey, “but the British public are quite resilient.”
And since the referendum in June, after which the pound plummeted against the dollar, Kuoni had not seen a downturn in bookings, he added. “The holiday is one of the last things to go.”
The challenge for travel companies, Harvey said, was to demonstrate the ability to provide holidays that catered to consumer needs that might be changed by the economic or political climate. Travellers whose budgets have been squeezed by the falling pound present an opportunity for all-inclusive trips which can make it easier for them to budget, he said.
The new campaign, “Out of the ordinary”, created by Brighton-based agency Designate, aims to profile the breadth of trips offered by Kuoni.
It features a swimmer moving through a series of backdrops – including an island in the Maldives, African plains and an Italian piazza – which are created by manipulating still photographs. The ad was directed by Luke Losey and features an original track by Paul Hartnoll from electronic act Orbital.
Harvey said that Kuoni was primarily known for the Maldives, an association that was holding back its ability to increase business with existing consumers by getting them to consider it for other types of holidays – especially short haul trips.
“Kuoni owns more stores than Apple – over 50,” said Harvey. “The brand has some traction, but our research has shown that people only know us for special occasions or long haul. We’re able to sell quite a wide range of products, from Europe to the Maldives to cruises. We wanted to have our customers come back on a more frequent basis.”
The TV spot will be supported by digital, social and press, with a sale booklet going out in The Times and The Daily Telegraph in January.
Harvey predicted that after two decades in which low-cost airlines have driven the growth of the travel industry, package holidays would start to make a comeback as consumers reevaluate their priorities.
“We think the novelty of planning your own holiday is fading,” he said. “It’s become such a protracted process, and you’re never quite sure you’ve made the right choice.”
He acknowledged that package holidays suffered from “image problems”, but said that travel providers were working to shift the emphasis of their offer from merely convenience, to expertise and recommendation.
“We’re investing significantly in our retail store networks and partnerships with the trade. We encourage people to get off our website and speak to us – that recommendation aspect of what we do differentiates us from a number of players.”
Holiday Inn Resort Kandooma Maldives is offering guests access to a range of dive sites in South Malé Atoll through its Dive Free programme, aimed at divers seeking structured and accessible diving experiences during their stay.
Located approximately 45 minutes by speedboat from Velana International Airport, the resort provides proximity to multiple dive sites within a 10 to 30-minute boat radius. The surrounding waters are known for varied reef structures, current-driven channels and regular marine life encounters, allowing for multiple dives per day.
The Dive Free programme is available to guests staying three nights or more, offering up to two complimentary scuba dives per day for up to two certified divers per villa.
According to Dive Centre Manager Ibrahim Shaan, the location enables access to a range of dive environments within a short distance, including reef and channel dives. He noted that sites such as Kandooma Thila can be reached within minutes, while additional sites offering different conditions are accessible within half an hour.
Director of Marketing and Sustainability Sharon Garrett stated that the programme is designed to integrate diving into the overall guest experience, reducing both time and cost considerations for certified divers.
Water conditions in the area remain suitable for diving throughout the year, with visibility often exceeding 20 metres. The dive sites accessible from the resort include:
- Kandooma Thila, a coral-covered pinnacle known for sightings of reef sharks and eagle rays
- Guraidhoo Corner, a channel dive site with strong currents attracting schools of fish and larger species
- Cocoa Corner, featuring reef walls and drop-offs with occasional pelagic encounters
- Kuda Giri Wreck, a sheltered site with a wreck and reef supporting reef fish and macro life
- Kandooma Caves, characterised by overhangs and reef formations with diverse marine species
Additional nearby sites include Manta Point, Lhosfushi, Medhu Faru and Waggiri, offering a mix of reef and channel diving, with seasonal manta ray sightings.
The resort operates a PADI five-star dive centre with guided excursions and access to multiple sites within short travel distances. The Dive Free programme is positioned as an option for divers seeking to maximise time in the water without the need for domestic transfers, providing direct access to dive locations from a single island base.
Grand Park Kodhipparu Maldives has introduced a curated Eid al-Adha offering aimed at travellers seeking a structured yet flexible way to mark the occasion in a resort setting.
Branded “Island Celebrations: Eid – Connect in Paradise”, the experience is positioned for guests from the Middle East, North Africa and Asia, with a focus on shared experiences, personal time and engagement with the surrounding environment.
Located approximately 20 minutes by speedboat from Velana International Airport, the resort is accessible for short-stay and family travel during peak holiday periods. The property features 120 beach and overwater villas, alongside an overwater spa, house reef and multiple dining outlets.
The Eid experience will begin with an in-villa welcome offering, including Arabic sweets, dates and fruit. The programme is structured around a series of optional activities rather than a fixed schedule. These include lagoon-based experiences, daily yoga sessions at sunrise and sunset, spa treatments, sunset cruises and dining options designed for private or shared settings.
The resort has indicated that the programme is intended to allow guests to engage with activities at their own pace, rather than follow a defined itinerary.
In line with the preferences of Muslim travellers, the resort has incorporated halal-friendly dining options, flexible meal arrangements and an expanded range of non-alcoholic beverages. Villa layouts are also designed to support privacy.
Grand Park Kodhipparu Maldives has reported guest ratings of 9.2 out of 10 on halal travel platforms, reflecting demand within this segment.
The introduction of the Eid programme aligns with broader trends in the Maldives tourism sector, where travel experiences are increasingly structured around personalisation, cultural considerations and smaller-scale experiences.
In a significant achievement for the hospitality sector in the southern atolls, Canareef Resort Maldives has been officially recognised as a Recommended Resort for 2026 by HolidayCheck, the leading travel review platform for the German-speaking market. This prestigious accolade continues a remarkable winning streak, as the resort consistently earned this same recommendation in 2024 and 2025. This consecutive recognition underscores a steady commitment to service and guest satisfaction that resonates with travellers year after year.
As a primary guide for international travellers, HolidayCheck is considered a gold standard for guest trust because its recommendations are earned purely through authentic guest reviews rather than industry panels. To be “Recommended on HolidayCheck,” a resort must maintain a high recommendation rate and strong ratings from verified visitors, making it one of the most reliable endorsements for travellers worldwide. For the global community, this award serves as a clear indicator of consistency, ensuring that the experiences shared by previous guests are backed by a proven track record.
Located in the unique and intimate Addu Atoll, Canareef Resort Maldives offers a distinct 4.5km island experience that highlights the natural beauty and biological diversity of the region. The resort has become a favourite for international visitors seeking a complete tropical escape that caters to every interest. Guests can explore world-class diving sites and engaging excursions, or find balance through yoga and aqua aerobics. For those seeking relaxation, the spa provides a serene sanctuary, while the tennis courts offer the perfect space for active recreation. From the excitement of the water sports centre to the peaceful nature trails that wind through the island’s lush interior, guests can explore vibrant house reefs, enjoy the local heritage of the southern atolls, or relax in one of the 271 villas that offer a sense of space and privacy.
The management of Canareef Resort Maldives noted that receiving this recognition for the third consecutive year is a testament to the hard work of the entire team. They expressed gratitude to the global guests whose reviews have highlighted the resort as a welcoming destination and emphasised that this award motivates them to continue showcasing the authentic charm of Addu Atoll to the world. As Canareef looks ahead to 2026, it remains a top-recommended choice for those seeking a high-quality and memorable Maldivian getaway.
-
News1 week agoMachchafushi Island Resort & Spa Maldives unveils Eid al-Adha getaway packages
-
Cooking1 week agoYou & Me Maldives announces gourmet week with Chef Andrea Berton
-
Love1 week agoCentara Grand Lagoon Maldives unveils romantic getaway offers
-
Awards6 days agoAnantara Kihavah Maldives Villas named to 2026 T+L 500 list
-
News6 days agoGrand Park Kodhipparu introduces Maldives’ first resort membership concept
-
News6 days agoMeyyafushi Maldives opens with focus on premium all-inclusive travel
-
News5 days agoAngsana Velavaru introduces curated day visit packages
-
Awards7 days agoFamily Fun Summer returns to JW Marriott Maldives Resort & Spa