Travel
Brexit and terror will never undermine UK’s thirst for travel – Kuoni

Neither the weak pound nor security threats will be enough to turn Brits away from international adventures, the marketing director of premium travel company Kuoni told Campaign, as it prepares the launch a visually distinctive TV campaign on Christmas Day.
“We did feel the effect of a nervous public” following terrorist attacks such as the bombings in Paris last November, said Dean Harvey, “but the British public are quite resilient.”
And since the referendum in June, after which the pound plummeted against the dollar, Kuoni had not seen a downturn in bookings, he added. “The holiday is one of the last things to go.”
The challenge for travel companies, Harvey said, was to demonstrate the ability to provide holidays that catered to consumer needs that might be changed by the economic or political climate. Travellers whose budgets have been squeezed by the falling pound present an opportunity for all-inclusive trips which can make it easier for them to budget, he said.
The new campaign, “Out of the ordinary”, created by Brighton-based agency Designate, aims to profile the breadth of trips offered by Kuoni.
It features a swimmer moving through a series of backdrops – including an island in the Maldives, African plains and an Italian piazza – which are created by manipulating still photographs. The ad was directed by Luke Losey and features an original track by Paul Hartnoll from electronic act Orbital.
Harvey said that Kuoni was primarily known for the Maldives, an association that was holding back its ability to increase business with existing consumers by getting them to consider it for other types of holidays – especially short haul trips.
“Kuoni owns more stores than Apple – over 50,” said Harvey. “The brand has some traction, but our research has shown that people only know us for special occasions or long haul. We’re able to sell quite a wide range of products, from Europe to the Maldives to cruises. We wanted to have our customers come back on a more frequent basis.”
The TV spot will be supported by digital, social and press, with a sale booklet going out in The Times and The Daily Telegraph in January.
Harvey predicted that after two decades in which low-cost airlines have driven the growth of the travel industry, package holidays would start to make a comeback as consumers reevaluate their priorities.
“We think the novelty of planning your own holiday is fading,” he said. “It’s become such a protracted process, and you’re never quite sure you’ve made the right choice.”
He acknowledged that package holidays suffered from “image problems”, but said that travel providers were working to shift the emphasis of their offer from merely convenience, to expertise and recommendation.
“We’re investing significantly in our retail store networks and partnerships with the trade. We encourage people to get off our website and speak to us – that recommendation aspect of what we do differentiates us from a number of players.”
Featured
From proposals to vow renewals: Alila Kothaifaru Maldives crafts every moment with love

Set amidst the tranquillity and natural splendour of the Maldives, Alila Kothaifaru Maldives presents couples with an idyllic destination for celebrating love. Whether marking the start of a shared journey, renewing vows, or enjoying an intimate retreat, the island provides a haven where cherished moments unfold against a backdrop of blue skies, soft sands, and crystalline waters.
Combining understated elegance with the lush tropical beauty of the island, Alila Kothaifaru Maldives creates a romantic sanctuary defined by thoughtful details, curated experiences, and the effortless allure of nature. With bespoke wedding, proposal, and romantic escape offerings, the resort caters to couples seeking intimacy, connection, and enduring memories.
Every wedding or vow renewal is meticulously crafted to reflect each couple’s story and style. Through the resort’s “A Tale of True Love” package, couples may exchange or renew vows in an island-inspired ceremony, held either along the pristine shoreline or on a secluded private sandbank. Whether a quiet ceremony for two or an intimate gathering with family and friends, every detail is personalised to match the couple’s vision. Guests can walk down a flower-lined aisle to the rhythm of traditional Maldivian Bodu beru drums, surrounded by ocean vistas. Tropical floral arrangements, bespoke bouquets, and a custom wedding cake add to the sense of occasion. As evening falls, a private dinner curated by the executive chef awaits—served either on the beach or in the privacy of a villa. The experience concludes with romantic turndown touches, including a flower petal bath, designed to end the day in serene luxury.
For those taking the first step toward their future together, Alila Kothaifaru Maldives offers a breathtaking setting for proposals. The romantic beach proposal experience sets the stage as the sun dips below the horizon, with “Will you marry me?” displayed in lights or written in the sand within a heart of fresh blooms. The moment is accompanied by chilled champagne and handcrafted canapés, allowing couples to toast to their future as the waves lap gently along the shore.
Couples seeking to celebrate milestones such as honeymoons, anniversaries, or simply time away together may choose the Couple Celebration package, designed to encourage reconnection in tranquil seclusion. Available with a minimum four-night stay, the package includes seaplane transfers, a bottle of champagne upon arrival, exclusive dining experiences—including a floating breakfast and a candlelit beach dinner—and a rejuvenating couple’s treatment at the resort’s treetop Spa Alila.
With its emphasis on time, space, and togetherness, Alila Kothaifaru Maldives offers an exquisite setting for celebrating love in all its forms, transforming each special moment into a lasting memory. The resort has also earned consecutive recognition as the Best Honeymoon Destination at the Travel Trade Maldives Awards, an honour voted by both travel agents and the public. This accolade reaffirms Alila Kothaifaru Maldives’ reputation as one of the nation’s premier destinations for romance and intimate celebrations.
Cooking
Atmosphere Kanifushi concludes Just Veg Festival with media showcase, culinary celebrations

Atmosphere Kanifushi recently wrapped up the fifth edition of its much-anticipated Just Veg Festival, a bold celebration of plant-based gastronomy led by acclaimed Italian Chef Fabrizio Marino. Held from 3rd to 9th October, the week-long festival attracted international media from Spain, India, the GCC, and Italy, who experienced the resort’s unique blend of culinary creativity, wellness, and adventure.

“Plant-based cuisine is not just a trend. It’s a way to create vibrant, memorable experiences that nourish both body and soul. At Atmosphere Kanifushi, we have the perfect canvas to innovate and inspire guests with bold flavours and thoughtful dishes,” said Chef Fabrizio Marino.

The visiting journalists enjoyed a curated experience featuring a plant-based cooking session with Chef Fabrizio, specialty dinners, rejuvenating treatments at ESSENS Wellness and Spa, and exciting island activities, all culminating in a gala dinner at the ‘JUST VEG’ restaurant, the first vegetarian restaurant in the Maldives hosted by Chef Fabrizio. The festival also introduced new plant-based dishes to the menu, which were met with enthusiasm and are poised to become guest favourites.

“At Atmosphere Kanifushi, we believe that true hospitality goes beyond beautiful surroundings. It’s about creating moments of genuine warmth and connection. Events like the Just Veg Festival allow us to showcase not just our culinary creativity, but the heartfelt service that defines every guest experience. Our dedicated team takes pride in delivering world-class hospitality with care and authenticity, ensuring each guest feels truly at home. It’s this spirit that continues to set us apart and keeps our guests returning year after year,” said Sanjay Rajiv, Resort Manager at Atmosphere Kanifushi.


Celebrating its fifth year, the Just Veg Festival has become a standout event on the global culinary calendar, reinforcing Atmosphere Kanifushi’s position as a pioneer of experiential luxury and sustainable dining in the Maldives.
Business
2 decades of culinary excellence: BBM’s founding legacy with Hotel Asia continues in 2025

Hotel Asia Exhibition and International Culinary Challenge is referred to be the hospitality industry event in the Maldives. In this year’s Culinary Challenge (19 to 22 October 2025) comprising competitions over 20 categories, most will take place at the Faculty of Hospitality and Tourism Studies, Maldives National University, and some at the Synthetic Track, Hulhumalé.

A Founding Partnership that Endures
Since the very first edition in 2001, Bestbuy Maldives (BBM) has played a central role in shaping the International Culinary Challenge into the Maldives’ most prestigious culinary platform. The event has become a cornerstone for professional development, bringing together chefs from across the Maldives to compete, learn, and showcase their craft.

BBM and their associated Principals sponsor an overwhelming majority of categories. “From the beginning, our goal has been to create opportunities for Maldivian chefs to rise to global standards. This partnership has grown with the industry itself,” said A.V.S. Subrahmanyam, Chief Operating Officer of BBM.

Nurturing Local Talent
BBM’s contribution extends beyond sponsorship. The company has built a long-term system for recognizing and developing local culinary talent.
- BBM Chairman’s Trophy for the Best Maldivian Competitor.
- Most Promising Young Chef Award for emerging talent.
- Global exposure programs for Maldivian chefs through sponsored participation in international events.
- Pro-bono Masterclasses with world-renowned chefs to encourage learning and innovation.
Investing in the Future of Hospitality
Through initiatives such as Building Young Talent, BBM continues to mentor aspiring professionals and support the next generation of chefs. The company also promotes inclusivity by sponsoring opportunities for female and young chefs to gain international exposure.
BBM’s industry partnerships include its role as Title Sponsor of the Hotelier Maldives Awards, celebrating excellence across the Maldivian hospitality sector.

Proud Sponsors of Culinary Excellence
In 2025, BBM and its partner brands proudly sponsor 14 competition categories and 8 Main Awards, further strengthening their role in the development of culinary arts in the Maldives. Categories include Decorated Cake, Artistic Showpiece, Bread and Pastry Display, Three Desserts (Display), Desserts, Rice Dish, Asian Noodles, Team Challenge, Maldivian Dish, Creative Sandwich, Young Chef, Tea Challenge, tapas/finger food, and Iced Mocktail.
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