Travel
Brexit and terror will never undermine UK’s thirst for travel – Kuoni
Neither the weak pound nor security threats will be enough to turn Brits away from international adventures, the marketing director of premium travel company Kuoni told Campaign, as it prepares the launch a visually distinctive TV campaign on Christmas Day.
“We did feel the effect of a nervous public” following terrorist attacks such as the bombings in Paris last November, said Dean Harvey, “but the British public are quite resilient.”
And since the referendum in June, after which the pound plummeted against the dollar, Kuoni had not seen a downturn in bookings, he added. “The holiday is one of the last things to go.”
The challenge for travel companies, Harvey said, was to demonstrate the ability to provide holidays that catered to consumer needs that might be changed by the economic or political climate. Travellers whose budgets have been squeezed by the falling pound present an opportunity for all-inclusive trips which can make it easier for them to budget, he said.
The new campaign, “Out of the ordinary”, created by Brighton-based agency Designate, aims to profile the breadth of trips offered by Kuoni.
It features a swimmer moving through a series of backdrops – including an island in the Maldives, African plains and an Italian piazza – which are created by manipulating still photographs. The ad was directed by Luke Losey and features an original track by Paul Hartnoll from electronic act Orbital.
Harvey said that Kuoni was primarily known for the Maldives, an association that was holding back its ability to increase business with existing consumers by getting them to consider it for other types of holidays – especially short haul trips.
“Kuoni owns more stores than Apple – over 50,” said Harvey. “The brand has some traction, but our research has shown that people only know us for special occasions or long haul. We’re able to sell quite a wide range of products, from Europe to the Maldives to cruises. We wanted to have our customers come back on a more frequent basis.”
The TV spot will be supported by digital, social and press, with a sale booklet going out in The Times and The Daily Telegraph in January.
Harvey predicted that after two decades in which low-cost airlines have driven the growth of the travel industry, package holidays would start to make a comeback as consumers reevaluate their priorities.
“We think the novelty of planning your own holiday is fading,” he said. “It’s become such a protracted process, and you’re never quite sure you’ve made the right choice.”
He acknowledged that package holidays suffered from “image problems”, but said that travel providers were working to shift the emphasis of their offer from merely convenience, to expertise and recommendation.
“We’re investing significantly in our retail store networks and partnerships with the trade. We encourage people to get off our website and speak to us – that recommendation aspect of what we do differentiates us from a number of players.”
Bandos Maldives marked its 53rd anniversary on 10 December 2025 with a heartfelt celebration alongside in-house guests. The celebration honoured more than five decades of service since the resort first opened on 10 December 1972, becoming one of the earliest pioneers of Maldivian tourism.
Speaking at the event, the General Manager Ismail Rasheed thanked everyone who has been part of Bandos’ journey, including long-time guests, partners, and the dedicated team that has carried the resort forward. He noted that reaching 53 years is a remarkable achievement built on consistency, care, and the spirit of hospitality that Bandos is known for. He also shared that the resort is preparing for an exciting phase of improvements in the years ahead.
Bandos has continued to grow its reputation recently, earning multiple international awards over the past years for its exceptional service, family experiences and diving. The resort is also proud to be a Green Globe certified property, reflecting its commitment to environmental responsibility and sustainable tourism
Bandos has plans for upgrades with focus on fresh designs, improved comfort, and modern amenities to elevate the overall guest experience while maintaining the classic charm that many loyal visitors love.
With its long heritage, strong values, and continued focus on innovation, Bandos Maldives remains committed to offering memorable island experiences for travellers from around the world.
Hulhule Island Hotel (HIH) has announced 2ofus as the main entertainment for its New Year’s Eve 2026 festive events. The highly sought-after musical band has partnered with HIH to bring an unforgettable night of performance, energy, and celebration to guests.
Known for their exceptional talent and stage presence, 2ofus has reached remarkable heights in the music scene, participating in and performing at international competitions and concerts. Their collaboration with HIH marks an exciting addition to the hotel’s festive lineup.
Renowned as the most popular festive destination in the Greater Malé Area, HIH continues its tradition of delivering vibrant, world-class celebrations. This year, the hotel once again promises a festive season filled with elegance, entertainment, and the signature warmth HIH is known for.
Commenting on the partnership, Group General Manager, Ali Shakir said: “Signing with 2ofus for New Year’s Eve is truly special for us. They are one of the most in-demand acts during the festive season, and we are delighted to have them onboard. Their energy and talent are unmatched, and we are confident that HIH will once again be the place to be this New Year’s Eve. Our team is committed to creating a celebration that brings our guests joy, excitement, and unforgettable memories.”
For 2026, HIH unveils exclusive celebrations, granting guests access to multi-venue experiences, curated staycation packages, diverse multi-cuisine dining, and a range of thoughtfully designed festive highlights.
With limited slots available, guests are encouraged to secure their bookings early for the best experience.
For more information or reservations, please contact +960 762 2667 or email events@hih.com.mv
The Standard, Maldives has announced that it has successfully achieved the prestigious Green Globe Certification, recognizing the resort’s comprehensive and continuous dedication to sustainable operations and management. This monumental achievement underscores the property’s commitment to protecting the pristine Maldivian environment, supporting local communities, and maintaining the highest standards of social and environmental responsibility across all aspects of its unique island experience.
The certification follows a rigorous auditing process that evaluated The Standard, Maldives’ performance in energy and water conservation, waste management, social responsibility, and sustainable procurement. A key highlight of the resort’s innovative sustainability initiatives is the introduction of the Zero Capsule Machine System for Coffee. By replacing traditional single-use capsules with eco-friendly coffee balls, the resort has achieved an estimated reduction of over 25,000 pieces of non-biodegradable coffee capsules annually, substantially minimizing plastic and aluminium waste and setting a new, greener standard for in-room and dining beverage service.
Furthermore, as part of our commitment to local support and Green Globe sustainability standards, The Standard, Maldives has actively strengthened its local supply chain. For the past three months, the resort has been consistently sourcing fresh fruits, vegetables, herbs, and lettuce from a local farm, Maldivian Mermaid, on a nearby island. This initiative not only strengthens our relationship with the local community but also:
- Reduces carbon footprint by minimizing long-distance transportation.
- Supports regional agriculture and local island economies.
- Optimizes logistical efficiency by easing storage demands on regular supply boat from Malé, ensuring imported items are kept at the correct temperature. The redefining agriculture farm delivers directly to the resort using their own boat, streamlining the process.
“Achieving Green Globe Certification is a testament to the hard work and dedication of our entire team, who embody our commitment to sustainability every day,” says Justin Swart, General Manager The Standard, Maldives. “Our goal is to demonstrate that lifestyle, luxury and responsible travel can, and must, go hand in hand. Initiatives like the Zero Capsule Machine System and our growing partnership with local farmers like Maldivian Mermaid, show our proactive approach to finding practical, impactful solutions that preserve the incredible natural beauty surrounding us for generations to come.”
Moving forward, The Standard, Maldives will continue to implement and expand its sustainability programs, focusing on marine conservation, further reducing its carbon footprint, and enhancing local community engagement, all while ensuring guests enjoy the playful, yet mindful, hospitality the brand is known for. The resort looks forward to contributing to a more sustainable future for the Maldives and the broader travel industry.
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