Travel

Brexit and terror will never undermine UK’s thirst for travel – Kuoni

Published

10 years ago

December 23, 2016

Neither the weak pound nor security threats will be enough to turn Brits away from international adventures, the marketing director of premium travel company Kuoni told Campaign, as it prepares the launch a visually distinctive TV campaign on Christmas Day.

“We did feel the effect of a nervous public” following terrorist attacks such as the bombings in Paris last November, said Dean Harvey, “but the British public are quite resilient.”

And since the referendum in June, after which the pound plummeted against the dollar, Kuoni had not seen a downturn in bookings, he added. “The holiday is one of the last things to go.”

The challenge for travel companies, Harvey said, was to demonstrate the ability to provide holidays that catered to consumer needs that might be changed by the economic or political climate. Travellers whose budgets have been squeezed by the falling pound present an opportunity for all-inclusive trips which can make it easier for them to budget, he said.

The new campaign, “Out of the ordinary”, created by Brighton-based agency Designate, aims to profile the breadth of trips offered by Kuoni.

It features a swimmer moving through a series of backdrops – including an island in the Maldives, African plains and an Italian piazza – which are created by manipulating still photographs. The ad was directed by Luke Losey and features an original track by Paul Hartnoll from electronic act Orbital.

Harvey said that Kuoni was primarily known for the Maldives, an association that was holding back its ability to increase business with existing consumers by getting them to consider it for other types of holidays – especially short haul trips.

“Kuoni owns more stores than Apple – over 50,” said Harvey. “The brand has some traction, but our research has shown that people only know us for special occasions or long haul. We’re able to sell quite a wide range of products, from Europe to the Maldives to cruises. We wanted to have our customers come back on a more frequent basis.”

The TV spot will be supported by digital, social and press, with a sale booklet going out in The Times and The Daily Telegraph in January.

Harvey predicted that after two decades in which low-cost airlines have driven the growth of the travel industry, package holidays would start to make a comeback as consumers reevaluate their priorities.

“We think the novelty of planning your own holiday is fading,” he said. “It’s become such a protracted process, and you’re never quite sure you’ve made the right choice.”

He acknowledged that package holidays suffered from “image problems”, but said that travel providers were working to shift the emphasis of their offer from merely convenience, to expertise and recommendation.

“We’re investing significantly in our retail store networks and partnerships with the trade. We encourage people to get off our website and speak to us – that recommendation aspect of what we do differentiates us from a number of players.”

Awards

Fashion Travel Awards name Madifushi Maldives’ best elegant private island

Published

27 minutes ago

July 5, 2026

m@ldives

Madifushi Private Island has been internationally recognised as the Best Elegant Private Island in the Maldives at the prestigious Fashion Travel Awards 2026, organised by Fashion TV Russia, one of the world’s leading media platforms dedicated to fashion, luxury, and lifestyle.

The second edition of the Fashion Travel Awards took place on May 2026 in Moscow, aboard the luxurious Radisson Royal Flotilla. The exclusive gala welcomed over 150 distinguished guests, including tourism leaders, celebrities, influencers, media representatives, and renowned international travellers. The event celebrated excellence across the global travel and hospitality industry, recognising outstanding hotels, resorts, destinations, and tourism professionals.

As an official partner of the event, Madifushi Private Island was proudly presented on stage to an international audience before being announced as the recipient of the Best Elegant Private Island in the Maldives award. The recognition reflects the resort’s commitment to delivering refined luxury, personalised service, and unforgettable guest experiences in one of the world’s most sought-after island destinations.

Speaking on the achievement, Mohamed Hilmy, General Manager of Madifushi Private Island, said: “Receiving this recognition from the Fashion Travel Awards is particularly meaningful as it celebrates not only hospitality, but also elegance, sophistication, and the overall guest experience. Being named the Best Elegant Private Island in the Maldives is a wonderful reflection of the refined character we have carefully built at Madifushi Private Island. It inspires us to continue pushing boundaries, creating distinctive experiences, and introducing even more unique concepts that surprise and delight our guests.”

During the event, representatives of Madifushi Private Island also participated in an exclusive interview with Fashion TV, providing an opportunity to showcase the resort and the Maldives to a global audience. The interview will be broadcast throughout the year across the Fashion TV network and displayed at its partner venues, including luxury restaurants, fitness clubs, yacht clubs, and concert halls. The event will also receive continued coverage through international magazines and online media platforms.

This latest accolade further strengthens Madifushi Private Island’s growing international reputation as a destination that seamlessly combines elegance, privacy, authentic Maldivian hospitality, and bespoke luxury experiences.

Action

InterContinental Maldives elevates active luxury with new padel court

Published

19 hours ago

July 4, 2026

m@ldives

InterContinental Maldives Maamunagau Resort has unveiled its new padel court, adding a fresh dimension to island wellness and offering guests a dynamic new way to stay active in paradise.

Now with over 30 million players worldwide, padel is one of the fastest growing sports, offering a fun and inclusive activity for beginners and experts alike. The brand new court is framed by Maldivian palm trees and white sand, creating a striking backdrop for both leisurely matches and spirited competition.

Complimentary for all guests, the court includes the use of premium rackets and balls, allowing guests to discover a new skill in a tropical island setting. Families are invited to enjoy dedicated on-court sessions designed for all ages to create memorable, shared experiences. Benches line the court, creating a comfortable space for spectators to watch and support friends and family.

Located beside InterContinental Maldives’ fitness centre with its state-of-the-art gym, personal training programmes, and aerobic workout sessions, the new padel court aims to enhance the resort’s distinctive approach to luxury, wellbeing and curated guest experiences.

Overwater Pool Villa starting from $1,290++ per night with a variety of inclusions. The padel court is complimentary
for guests.

For more information, please visit www.maldives.intercontinental.com or email reservations.icmaldives@ihg.com.

News

Grand Park Kodhipparu unveils connection-focused festive programme

Published

3 days ago

July 2, 2026

m@ldives

This festive season, Grand Park Kodhipparu Maldives invites guests to step away from the noise of the world and into a more intimate celebration of togetherness, unveiling its 2026/27 festive programme, A Celebration of Light & Lagoon, a season shaped not by spectacle, but by connection.

Running from Thanksgiving through to Orthodox Christmas, the boutique private island resort’s festive offering has been designed for travellers seeking something increasingly rare at this time of year: space to breathe, time to reconnect, and traditions shared in a setting of calm natural beauty. The programme centres around family, friendship, reflection and joyful celebration, all framed by the island’s turquoise lagoon, star-filled skies and the gentle rhythm of Maldivian life.

Unlike the grand fanfare of city festivities or the high-energy extravagance of larger resorts, Grand Park Kodhipparu offers something more personal—a luxury private island escape where festive moments unfold with ease and meaning.

“We wanted to create a festive season that feels both celebratory and restorative,” says Raffaele Solferino, General Manager of Grand Park Kodhipparu Maldives.

“At Kodhipparu, luxury is about how you feel. During the festive season especially, guests are looking for quality time—with family, with loved ones, and with themselves. Our programme reflects that: light-filled, thoughtful, and grounded in togetherness.”

At the heart of this year’s storytelling is the resort’s signature Heron protagonist—a whimsical character woven throughout the festive journey, reappearing across illustrations, island moments and guest experiences as a gentle guide through the season. Symbolising grace, patience and connection to the lagoon, the heron brings a playful thread of continuity to the celebration.

The festive calendar begins with a Thanksgiving dinner at Firedoor, the resort’s signature overwater grill restaurant, before moving into December with the island’s annual Tree Lighting Ceremony—a warm gathering of festive cocktails, carols and beachside BBQ beneath the stars.

Christmas Eve and Christmas Day bring a series of intimate traditions including degustation dinners, family brunches, carol singing, children’s festive adventures and the much-loved arrival of Santa by sea, a Kodhipparu tradition that swaps snow for soft white sand and turquoise waters.

For New Year’s Eve, the island transforms into Midnight in White—an elegant lagoon-side celebration inspired by moonlight over the Indian Ocean. Guests dress in white for an evening of live DJ performances, dancing beneath the stars, fireworks over the lagoon and the countdown into 2027.

The season continues into January with a quieter Orthodox Festive programme, embracing wellness, reflection and slower island rhythms—extending the celebration for those who seek a more peaceful beginning to the new year.

Beyond the festivities, guests can immerse themselves in the resort’s award-winning house reef, guided snorkelling with the marine biologist, overwater spa rituals, lantern-lit pathways, sunset dhoni cruises and private dining experiences designed for couples and families alike.

As Grand Park Kodhipparu approaches its 10th anniversary in 2027, this festive season reflects the essence of what has made it a favourite among returning guests: a boutique island resort where luxury is not about excess, but about feeling deeply connected—to nature, to loved ones, and to the moment itself.

Festive season stays are now open for booking. For more information on the festive programme and to download the full brochure, please visit the resort’s website.