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Brexit and terror will never undermine UK’s thirst for travel – Kuoni

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Neither the weak pound nor security threats will be enough to turn Brits away from international adventures, the marketing director of premium travel company Kuoni told Campaign, as it prepares the launch a visually distinctive TV campaign on Christmas Day.

“We did feel the effect of a nervous public” following terrorist attacks such as the bombings in Paris last November, said Dean Harvey, “but the British public are quite resilient.”

And since the referendum in June, after which the pound plummeted against the dollar, Kuoni had not seen a downturn in bookings, he added. “The holiday is one of the last things to go.”

The challenge for travel companies, Harvey said, was to demonstrate the ability to provide holidays that catered to consumer needs that might be changed by the economic or political climate. Travellers whose budgets have been squeezed by the falling pound present an opportunity for all-inclusive trips which can make it easier for them to budget, he said.

The new campaign, “Out of the ordinary”, created by Brighton-based agency Designate, aims to profile the breadth of trips offered by Kuoni.

It features a swimmer moving through a series of backdrops – including an island in the Maldives, African plains and an Italian piazza – which are created by manipulating still photographs. The ad was directed by Luke Losey and features an original track by Paul Hartnoll from electronic act Orbital.

Harvey said that Kuoni was primarily known for the Maldives, an association that was holding back its ability to increase business with existing consumers by getting them to consider it for other types of holidays – especially short haul trips.

“Kuoni owns more stores than Apple – over 50,” said Harvey. “The brand has some traction, but our research has shown that people only know us for special occasions or long haul. We’re able to sell quite a wide range of products, from Europe to the Maldives to cruises. We wanted to have our customers come back on a more frequent basis.”

The TV spot will be supported by digital, social and press, with a sale booklet going out in The Times and The Daily Telegraph in January.

Harvey predicted that after two decades in which low-cost airlines have driven the growth of the travel industry, package holidays would start to make a comeback as consumers reevaluate their priorities.

“We think the novelty of planning your own holiday is fading,” he said. “It’s become such a protracted process, and you’re never quite sure you’ve made the right choice.”

He acknowledged that package holidays suffered from “image problems”, but said that travel providers were working to shift the emphasis of their offer from merely convenience, to expertise and recommendation.

“We’re investing significantly in our retail store networks and partnerships with the trade. We encourage people to get off our website and speak to us – that recommendation aspect of what we do differentiates us from a number of players.”

Awards

Machchafushi Island Resort & Spa Maldives wins ‘Best House Reef’ at Travel + Leisure Luxury Awards 2026

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Machchafushi Island Resort & Spa Maldives by The Centara Collection has announced its recognition as one of the Best House Reefs at the Travel + Leisure Luxury Awards Asia Pacific 2026, reaffirming its position as one of the Maldives’ most celebrated marine destinations.

Set within the renowned waters of South Ari Atoll and in close proximity to the South Ari Marine Protected Area (SAMPA), one of the Maldives’ most ecologically significant protected marine regions, the resort is home to an extraordinary house reef that spans more than five times the size of the island itself. Just steps from the shore, guests can immerse themselves in a vibrant underwater world of thriving coral formations, abundant marine life, and unforgettable encounters that have made Machchafushi a favourite among snorkellers and divers alike.

A defining feature of the reef is the iconic Kudhi Maa Shipwreck, a 52-metre sunken cargo vessel that has evolved into a flourishing marine habitat. Today, it stands as one of the resort’s most distinctive underwater attractions, where schools of tropical fish, batfish, lionfish, and groupers have made their home, creating a remarkable underwater experience for divers and snorkellers.

The award reflects not only the richness of the reef itself but also the exceptional marine adventures available at the resort. From snorkelling alongside whale sharks in the waters of South Ari Atoll to guided night snorkelling experiences, semi-submarine excursions, and explorations of the vibrant house reef, guests are invited to discover one of the Indian Ocean’s most extraordinary marine ecosystems. The surrounding waters are also home to manta rays, turtles, reef sharks, and an abundance of marine species that make every encounter beneath the surface unique.

“We are deeply honoured to once again be recognised as one of the Best House Reefs,” said Francesco Pompilio, Cluster General Manager of Machchafushi Island Resort & Spa Maldives and Centara Ras Fushi Resort & Spa Maldives. “Our house reef is at the heart of the guest experience and one of the defining features of Machchafushi. This recognition reflects not only the extraordinary marine environment that surrounds us but also our ongoing commitment to preserving and sharing it with guests from around the world.”

This latest accolade further strengthens Machchafushi Island Resort & Spa Maldives’ reputation as a leading destination for marine exploration in the Maldives, offering unparalleled access to the natural wonders of South Ari Atoll and unforgettable experiences beneath the surface.

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Awards

Travel + Leisure Luxury Awards 2026 honours Centara Mirage Lagoon Maldives for family excellence

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Centara Mirage Lagoon Maldives, an underwater-themed family focussed resort, has announced its recognition as one of the Best Resorts for Families at the Travel + Leisure Luxury Awards 2026, reaffirming its position as a leading family-focused destination in the Maldives.

Located in North Malé Atoll, just a short speedboat ride from Velana International Airport, the resort is designed as a contemporary island escape centred around multi-generational travel and shared family experiences.

The resort features 145 contemporary beach-inspired villas and overwater villas, thoughtfully designed with families in mind. Accommodation options include connecting villas for larger families and groups, alongside signature Mirage category villas featuring bunk beds for younger guests, creating dedicated spaces that support both comfort and togetherness.

At the heart of the resort experience is its expansive outdoor water complex, featuring a swimming pool, dedicated children’s pool, meandering lazy river, and an interactive water playground. Designed as a central gathering point for families, it offers continuous engagement across generations within a single shared environment.

Dining across the resort reflects a family-oriented approach, with The Sailhouse offering all-day international dining with live cooking stations, Acqua presenting Italian classics in a relaxed setting, Suan Bua serving authentic Thai cuisine, and Rum Bar, Dolphin Bar, and Scoops providing a variety of relaxed, social spaces for refreshments and light bites throughout the day.

Wellness is thoughtfully designed for all ages. At SPA Cenvaree, guests can experience restorative therapies for adults, while younger guests are introduced to gentle, tailored treatments at Candy Spa, a dedicated space created to offer children their own introduction to wellbeing in a calm and considered environment.

Sharing his views, Cluster General Manager of Centara Mirage Lagoon Maldives and Centara Grand Lagoon Maldives, Jorge Fernandez, stated: “We are deeply honoured to be recognised among the Best Resorts for Families. This recognition reflects our positioning as a multi-generational travel destination, thoughtfully designed to bring families together through immersive shared experiences. From engaging lagoon and water complex experiences to dedicated spaces and curated activities for young traveller, alongside restorative offerings for adults, every element is crafted to create meaningful time together while allowing each generation to experience the resort in their own way.”

Blending underwater-inspired design with contemporary island living, Centara Mirage Lagoon Maldives continues to define itself as a resort where family time is naturally at the centre of the journey.

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Awards

Dusit Thani Maldives ranked among Maldives’ top pools and spas in Travel + Leisure awards

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Dusit Thani Maldives has announced its recognition in the Travel + Leisure Luxury Awards Asia Pacific 2026, earning two distinctions in the Maldives category.

The resort was ranked #6 in Maldives Best Resort Pools, while Devarana Spa was ranked #7 in Maldives Best Resort Spas.

Set on Mudhdhoo Island in Baa Atoll, a UNESCO Biosphere Reserve, Dusit Thani Maldives offers a serene island escape where Thai-inspired gracious hospitality meets the natural beauty of the Maldives. The resort’s expansive pool, surrounded by tropical greenery and steps from the Indian Ocean, remains one of its most loved spaces for guests to relax, reconnect and enjoy the rhythm of island life.

The recognition for Devarana Wellness further highlights the resort’s focus on meaningful wellbeing experiences. Nestled among the island’s lush palms, the treetop treatment rooms offer a peaceful setting for restorative therapies, mindful rituals and wellness journeys inspired by nature.

“We are truly honoured to be recognised by Travel + Leisure Luxury Awards Asia Pacific 2026,” said Jean-Louis Ripoche, Area General Manager Maldives, Dusit International. “These awards mean a great deal to us because they reflect the experiences our guests continue to enjoy and appreciate. From relaxing poolside moments to deeply restorative wellness journeys, our team takes pride in creating memorable stays that feel both personal and connected to the beauty of our island.”

This latest recognition adds to Dusit Thani Maldives’ growing list of international accolades and reinforces the resort’s position as a leading luxury island retreat in the Maldives.

For more information, please visit the resort’s website.

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