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Brexit and terror will never undermine UK’s thirst for travel – Kuoni

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Neither the weak pound nor security threats will be enough to turn Brits away from international adventures, the marketing director of premium travel company Kuoni told Campaign, as it prepares the launch a visually distinctive TV campaign on Christmas Day.

“We did feel the effect of a nervous public” following terrorist attacks such as the bombings in Paris last November, said Dean Harvey, “but the British public are quite resilient.”

And since the referendum in June, after which the pound plummeted against the dollar, Kuoni had not seen a downturn in bookings, he added. “The holiday is one of the last things to go.”

The challenge for travel companies, Harvey said, was to demonstrate the ability to provide holidays that catered to consumer needs that might be changed by the economic or political climate. Travellers whose budgets have been squeezed by the falling pound present an opportunity for all-inclusive trips which can make it easier for them to budget, he said.

The new campaign, “Out of the ordinary”, created by Brighton-based agency Designate, aims to profile the breadth of trips offered by Kuoni.

It features a swimmer moving through a series of backdrops – including an island in the Maldives, African plains and an Italian piazza – which are created by manipulating still photographs. The ad was directed by Luke Losey and features an original track by Paul Hartnoll from electronic act Orbital.

Harvey said that Kuoni was primarily known for the Maldives, an association that was holding back its ability to increase business with existing consumers by getting them to consider it for other types of holidays – especially short haul trips.

“Kuoni owns more stores than Apple – over 50,” said Harvey. “The brand has some traction, but our research has shown that people only know us for special occasions or long haul. We’re able to sell quite a wide range of products, from Europe to the Maldives to cruises. We wanted to have our customers come back on a more frequent basis.”

The TV spot will be supported by digital, social and press, with a sale booklet going out in The Times and The Daily Telegraph in January.

Harvey predicted that after two decades in which low-cost airlines have driven the growth of the travel industry, package holidays would start to make a comeback as consumers reevaluate their priorities.

“We think the novelty of planning your own holiday is fading,” he said. “It’s become such a protracted process, and you’re never quite sure you’ve made the right choice.”

He acknowledged that package holidays suffered from “image problems”, but said that travel providers were working to shift the emphasis of their offer from merely convenience, to expertise and recommendation.

“We’re investing significantly in our retail store networks and partnerships with the trade. We encourage people to get off our website and speak to us – that recommendation aspect of what we do differentiates us from a number of players.”

News

Dusit Thani Maldives refreshes villas, website and guest experience

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Dusit Thani Maldives has entered a fresh chapter with a resort-wide refresh focused on newly refurbished villas, updated lifestyle imagery, a new Dusit 3.0 website experience and refreshed resort collateral, creating a more polished and seamless journey for guests and partners.

Set on Mudhdhoo Island in Baa Atoll, a UNESCO Biosphere Reserve, Dusit Thani Maldives continues to celebrate the natural beauty of the Maldives with its lush island setting, 360-degree house reef, Thai-inspired hospitality and spacious villas designed for privacy, comfort and connection to nature.

The villa refresh covers selected categories including Overwater Pool Villas, Overwater Pavilions, Beach Residences, Two-Bedroom Beach Pool Villas, Beachfront Pool Villas and Beach Plunge Pool Villas. The updated spaces bring a brighter and more refined island living experience, while preserving the sense of space, privacy and tropical warmth that has long defined the resort.

“This refresh marks an important moment for Dusit Thani Maldives,” said Jean-Louis Ripoche, Area General Manager, Maldives. “The resort has always been loved for its natural beauty, generous space and warm Thai-inspired hospitality. With these enhancements, we are building on that foundation and creating an even more refined experience for our guests, while staying true to the spirit of the island.”

To support the refreshed guest journey, the resort has also introduced new lifestyle imagery, capturing the renewed villa experiences, island living, dining moments and the natural setting of Mudhdhoo Island. The launch also includes the resort’s new Dusit 3.0 website experience, offering guests a smoother and clearer way to explore the resort, discover experiences and plan their stay. Alongside the website update, Dusit Thani Maldives has rolled out refreshed collateral across guest-facing and partner materials, creating a more consistent presentation across every touchpoint.

“For us, this is not about changing who we are,” added Jean-Louis Ripoche. “It is about presenting Dusit Thani Maldives in a fresher and more complete way. From the villas and imagery to the website and guest materials, every update has been made to support a better experience before, during and after the stay.”

The resort will also continue its refresh journey with planned enhancements to its dining outlets. These future updates form part of the wider plan to uplift the guest experience across the resort, while continuing to celebrate the familiar dining venues and island atmosphere that guests know and enjoy.

Located just a short journey from Malé by seaplane or domestic flight and speedboat, Dusit Thani Maldives offers a blend of natural beauty, wellness, dining and meaningful island experiences. Guests can snorkel directly from the island’s house reef, explore the rich marine life of Baa Atoll, enjoy treetop wellness journeys at Devarana Wellness, and discover a variety of curated experiences across the resort.

With this resort-wide refresh, Dusit Thani Maldives strengthens its position as one of Maldives’ leading luxury island resorts, offering a renewed experience for returning guests and a fresh discovery for new travellers.

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Cooking

Chef Jesper Koch to lead culinary collaboration at Vakkaru Maldives

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Vakkaru Maldives is set to welcome acclaimed Danish Chef Jesper Koch from 16 to 28 July 2026, marking the beginning of a collaboration that will continue with an expanded programme later this year.

Regarded as one of Denmark’s most influential gastronomic figures, Chef Jesper brings more than three decades of experience spanning hospitality, gastronomy and entrepreneurship.

During his July visit, Chef Jesper will work closely with the resort’s culinary and service teams through a series of training sessions, workshops and hands-on experiences, ahead of his return with a broader culinary programme later this autumn.

The programme includes kitchen training sessions, service workshops, coffee and hospitality training, and collaborative sessions alongside Vakkaru’s chefs. Through these exchanges, Chef Jesper will share insights built on his extensive experience as a restaurateur, entrepreneur, mentor and judge at leading culinary competitions.

While the primary focus of the visit is team development and the exchange of culinary expertise, guests staying at Vakkaru Maldives during this period will also have the opportunity to enjoy a preview of what lies ahead. Exclusive guest cooking classes hosted by Chef Jesper will take place on 22 and 25 July, while a management cocktail reception will offer a further opportunity to celebrate the collaboration.

Ahead of his visit, Chef Jesper Koch shared his thoughts on the collaboration: “Vakkaru Maldives brings together exceptional gastronomy, authenticity, and world-class hospitality in an extraordinary setting. I’m looking forward to experiencing the natural beauty of the Baa Atoll and working alongside the talented culinary team to share ideas inspired by Nordic traditions while creating memorable dining experiences for Vakkaru’s guests. I am delighted to be part of this collaboration and look forward to connecting with guests while creating memorable moments together.”

Commenting on the upcoming partnership, Teddy Susanto Wiryawan, General Manager of Vakkaru Maldives, said: “At Vakkaru Maldives, we believe exceptional dining begins with curiosity, learning and a genuine passion for hospitality. Chef Jesper’s visit provides a valuable opportunity for our teams to exchange ideas with one of Scandinavia’s most respected chefs while offering guests an early introduction to his approach to cooking. This is the beginning of a collaboration with real depth, and we look forward to welcoming him back for the next chapter.”

Known for his dedication to exceptional ingredients and his ability to reinterpret Danish culinary heritage with a modern sensibility, Chef Jesper has been recognised as one of Scandinavia’s most decorated culinary figures. Having led restaurants that earned Michelin recognition, he has also been named Danish Chef of the Year, represented Denmark at the prestigious Bocuse d’Or competition, received an Honorary Diploma from the Danish Gastronomic Academy, and been recognised as “Chef’s Chef” by the Danish Gastronomy Foundation. He is also widely known as a long-standing judge on the Danish edition of MasterChef.

When Chef Jesper returns to Vakkaru Maldives later this autumn, guests can look forward to a more extensive programme inspired by his Nordic approach to cooking. Further details will be announced in the coming months, with a series of dining experiences planned across the resort.

For further information about the resort, please visit vakkarumaldives.com or contact reservations@vakkarumaldives.com to make a reservation.

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Family

Travel + Leisure honours Sun Siyam Iru Fushi as no. 2 family resort

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Sun Siyam Iru Fushi, the flagship property of the Sun Siyam Luxury Collection, has been honoured as the No. 2 resort in the Maldives in the Travel + Leisure Asia Pacific rankings for Best Family Resorts. This recognition acknowledges the resort’s successful approach to family travel, which focuses on providing experiential, restorative stays aligned with its core philosophy: to provide A Curated Island Sanctuary where the rhythm of slow island living supports meaningful family connection.

Signature Experiences for the whole family

The resort’s creative Signature Experiences foster genuine connection through shared discovery. Families immerse themselves in local heritage through the Maldivian Roots programme, exploring traditional cuisine, the nuances of the Dhivehi language, the artistry of Maldivian currency, and the communal spirit of Bodu Beru music. Alternatively, families may enjoy a quiet starlit Cinema by Moonlight aboard a private dhoni. Complemented by the support of a personal butler, these experiences remove the logistical burdens of travel, leaving families free to enjoy spontaneous moments, such as discovering Ice Block on the Go, the island’s signature ice cream tricycle, or the daily Treasure Hunt.

Wellness for multi-generational travellers

Wellness at Sun Siyam Iru Fushi is similarly viewed as a communal journey. The spa experience has been thoughtfully balanced to ensure that while parents enjoy the restorative benefits of traditional Maldivian therapies, utilising organic, hand-crafted coconut oil or bespoke Ayurvedic healing, their children are invited to participate in their own introduction to self-care. Through the Sweet Pea Spa, younger guests can enjoy gentle massages, cocoa-infused rituals, and age-appropriate treatments that mirror the luxury of the adult experience, teaching the value of well-being in a way that is light-hearted and uniquely suited to their age.

Safe diving for the little ones

The warm, shallow waters of the Noonu Atoll serve as the backdrop for bonds to deepen through adventure. Through guided marine conservation efforts and explorations of the resort’s sheltered underwater playground at Nemo Garden, children and parents discover the vibrant coral life of the lagoon together. Older children and teens find empowerment in learning the fundamentals of scuba diving, sharing the wonder of ‘underwater silence’ in a controlled, expert-led environment. The Scuba Explorer programme welcomes children from eight years old.

A stay imagined with sophisticated comfort

From the private lounge at Velana International Airport to the personal welcome amenities in the villa, every moment has been crafted to immerse you in genuine Maldivian hospitality. With the 24 Hour Premium All-Inclusive Dine Around experience, multi-generational travellers indulge in sunset cruises and authentic local island excursions. It is a true invitation to luxury island living. For little travellers eager to discover, the Koamas Kidz Club offers a culture, nature, and wellness-oriented programme that encourages outdoor exploration. Furthermore, the resident marine biologist and the chef host interactive learning sessions specifically designed for children and teens.

Kids Stay & Eat for Free

“At Sun Siyam our philosophy of ‘Attainable Luxury’ is rooted in the belief that true indulgence should be inclusive and heartfelt. This summer, we are delighted to offer families a more seamless way to experience our island sanctuary. Our Kids Stay & Eat for Free offer, available for children up to 15 years old, is more than an invitation; it is a commitment to creating space for multi-generational connection, complemented by a bespoke collection of recreational activities designed to enrich every moment of their stay,” said Pasan Wijewardana, Cluster Director of Sales and Marketing.

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