Travel
Brexit and terror will never undermine UK’s thirst for travel – Kuoni
Neither the weak pound nor security threats will be enough to turn Brits away from international adventures, the marketing director of premium travel company Kuoni told Campaign, as it prepares the launch a visually distinctive TV campaign on Christmas Day.
“We did feel the effect of a nervous public” following terrorist attacks such as the bombings in Paris last November, said Dean Harvey, “but the British public are quite resilient.”
And since the referendum in June, after which the pound plummeted against the dollar, Kuoni had not seen a downturn in bookings, he added. “The holiday is one of the last things to go.”
The challenge for travel companies, Harvey said, was to demonstrate the ability to provide holidays that catered to consumer needs that might be changed by the economic or political climate. Travellers whose budgets have been squeezed by the falling pound present an opportunity for all-inclusive trips which can make it easier for them to budget, he said.
The new campaign, “Out of the ordinary”, created by Brighton-based agency Designate, aims to profile the breadth of trips offered by Kuoni.
It features a swimmer moving through a series of backdrops – including an island in the Maldives, African plains and an Italian piazza – which are created by manipulating still photographs. The ad was directed by Luke Losey and features an original track by Paul Hartnoll from electronic act Orbital.
Harvey said that Kuoni was primarily known for the Maldives, an association that was holding back its ability to increase business with existing consumers by getting them to consider it for other types of holidays – especially short haul trips.
“Kuoni owns more stores than Apple – over 50,” said Harvey. “The brand has some traction, but our research has shown that people only know us for special occasions or long haul. We’re able to sell quite a wide range of products, from Europe to the Maldives to cruises. We wanted to have our customers come back on a more frequent basis.”
The TV spot will be supported by digital, social and press, with a sale booklet going out in The Times and The Daily Telegraph in January.
Harvey predicted that after two decades in which low-cost airlines have driven the growth of the travel industry, package holidays would start to make a comeback as consumers reevaluate their priorities.
“We think the novelty of planning your own holiday is fading,” he said. “It’s become such a protracted process, and you’re never quite sure you’ve made the right choice.”
He acknowledged that package holidays suffered from “image problems”, but said that travel providers were working to shift the emphasis of their offer from merely convenience, to expertise and recommendation.
“We’re investing significantly in our retail store networks and partnerships with the trade. We encourage people to get off our website and speak to us – that recommendation aspect of what we do differentiates us from a number of players.”
Vakkaru Maldives has announced the residency of acclaimed holistic practitioner Yoko Kawaguchi at Merana Spa, taking place from 17 March to 30 April 2026. The residency forms part of the resort’s ongoing focus on wellness, restoration and mindful living.
Grounded in Japanese healing traditions, Kawaguchi’s therapeutic philosophy centres on personalised care designed to calm the nervous system, release emotional tension and support the body’s natural restorative functions. Her integrative approach combines auriculotherapy (ear reflexology), aromatherapy, Reiki energy healing and targeted massage techniques to create treatments tailored to individual needs.
Guests may select from a range of core therapies offered during the residency. Highlights include the Tranquil Mind Ritual, which blends scalp massage, ear reflexology and energy work to ease tension and encourage emotional clarity. The Aroma Reiki Healing Touch treatment combines aromatherapy back massage with carefully selected essential oils and Usui Reiki to address both physical and emotional blockages. Auriculotherapy sessions focus on stimulating reflex points in the ears to support hormonal balance, immunity, nervous system regulation and overall wellbeing, with optional ear seeds available to extend the benefits beyond the treatment.
Alongside individual sessions, Kawaguchi will offer complimentary consultations and a programme of group wellness experiences. These include guided Reiki self-healing meditation and ear stretching massage sessions designed to promote relaxation and mental clarity, providing guests with simple techniques to support their wellbeing during and after their stay.
Hosted within the serene surroundings of Merana Spa, the residency offers guests an opportunity to pause, reset and engage in a deeper wellness journey, aligned with Vakkaru Maldives’ philosophy of understated luxury and holistic balance.
Fushifaru Maldives marked Valentine’s Day and the Year of the Fire Horse with a week of themed celebrations, offering guests a programme of dining, performances and cultural activities.
Valentine’s Day was observed with a series of resort-wide arrangements, including bespoke décor at the infinity pool and a kissing booth set up on the sandbank. Live music and a curated playlist accompanied the celebrations, while couples dined under the stars at Korakali. The dinner featured a menu designed for the occasion, with desserts including red velvet cake, macarons, chocolate almond cake and butterscotch mousse.
The programme then transitioned to celebrations for the Year of the Fire Horse, which symbolises energy and new beginnings. Guests attended fire dance and lion dance performances staged along the beach. Two red horse installations were positioned as part of the setup, framed by a line of fire to mark the start of the lunar year.
Younger guests were offered a hands-on cultural activity through a Tang Hu Lu class, where participants learned to prepare traditional caramelised fruit candy.
The week concluded with an Asian-themed dinner, featuring dishes such as Peking duck, grilled seafood and an interactive Chinese wok station, allowing guests to engage directly with the culinary experience.
The series of events formed part of the resort’s ongoing efforts to provide themed experiences that combine dining, culture and seasonal celebrations.
Bandos Maldives has been recognised with the Traveller Review Award 2026 by Booking.com, marking another milestone in the resort’s long-standing commitment to exceptional guest experiences.
The Traveller Review Award is an annual recognition given to properties that consistently achieve high ratings through verified guest feedback. For Bandos Maldives, it reflects the resort’s strong service culture, attention to detail, and the team’s continuous efforts to create meaningful and satisfying holiday experiences for travellers from around the world.
Speaking on the achievement, Ismail Rasheed, General Manager of Bandos Maldives, said: “This award is especially meaningful to us because it reflects the voices of our guests. We sincerely appreciate those who took the time to share their experiences and feedback, as it plays an important role in helping us grow and improve. Their support encourages our team to continue delivering genuine hospitality and memorable stays for every guest who visits Bandos Maldives.”
The Traveller Review Award 2026 further reinforces Bandos Maldives’ position as one of the Maldives’ most well-regarded resorts, known for its welcoming atmosphere, authentic island experience, and heartfelt service
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