Travel
Brexit and terror will never undermine UK’s thirst for travel – Kuoni
Neither the weak pound nor security threats will be enough to turn Brits away from international adventures, the marketing director of premium travel company Kuoni told Campaign, as it prepares the launch a visually distinctive TV campaign on Christmas Day.
“We did feel the effect of a nervous public” following terrorist attacks such as the bombings in Paris last November, said Dean Harvey, “but the British public are quite resilient.”
And since the referendum in June, after which the pound plummeted against the dollar, Kuoni had not seen a downturn in bookings, he added. “The holiday is one of the last things to go.”
The challenge for travel companies, Harvey said, was to demonstrate the ability to provide holidays that catered to consumer needs that might be changed by the economic or political climate. Travellers whose budgets have been squeezed by the falling pound present an opportunity for all-inclusive trips which can make it easier for them to budget, he said.
The new campaign, “Out of the ordinary”, created by Brighton-based agency Designate, aims to profile the breadth of trips offered by Kuoni.
It features a swimmer moving through a series of backdrops – including an island in the Maldives, African plains and an Italian piazza – which are created by manipulating still photographs. The ad was directed by Luke Losey and features an original track by Paul Hartnoll from electronic act Orbital.
Harvey said that Kuoni was primarily known for the Maldives, an association that was holding back its ability to increase business with existing consumers by getting them to consider it for other types of holidays – especially short haul trips.
“Kuoni owns more stores than Apple – over 50,” said Harvey. “The brand has some traction, but our research has shown that people only know us for special occasions or long haul. We’re able to sell quite a wide range of products, from Europe to the Maldives to cruises. We wanted to have our customers come back on a more frequent basis.”
The TV spot will be supported by digital, social and press, with a sale booklet going out in The Times and The Daily Telegraph in January.
Harvey predicted that after two decades in which low-cost airlines have driven the growth of the travel industry, package holidays would start to make a comeback as consumers reevaluate their priorities.
“We think the novelty of planning your own holiday is fading,” he said. “It’s become such a protracted process, and you’re never quite sure you’ve made the right choice.”
He acknowledged that package holidays suffered from “image problems”, but said that travel providers were working to shift the emphasis of their offer from merely convenience, to expertise and recommendation.
“We’re investing significantly in our retail store networks and partnerships with the trade. We encourage people to get off our website and speak to us – that recommendation aspect of what we do differentiates us from a number of players.”
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Sun Siyam Vilu Reef introduces guest-led coral restoration initiative
Surrounded by one of the Maldives’ most vibrant house reefs, Sun Siyam Vilu Reef, is inviting guests to leave behind more than memories. This World Nature Conservation Day (28th July 2026), the boutique island retreat officially launched its signature ‘Adopt-a-Coral’ initiative, giving travellers the opportunity to play an active role in restoring one of nature’s most precious underwater sanctuaries.

Driven by Sun Siyam Resorts’ overarching sustainability program, Sun Siyam Cares, this initiative provides a hands-on opportunity to safeguard the fragile aquatic landscapes of the South Nilandhe Atoll. Guests become active participants in the restoration process, carefully attaching live coral fragments onto specially designed nursery frames under the guidance of the resort’s marine experts. These structures are then carefully placed in nursery zones across the lagoon to flourish and rebuild vital habitats.

To commemorate the launch, guests enjoyed an interactive morning event featuring bespoke refreshments and a symbolic frame planting ceremony. Long after returning home, guests continue receiving personalised updates, allowing them to witness the growth of the very coral they helped restore, creating a lasting connection with the island and its surrounding waters.

“Our reef is the heart of our island, and protecting it is a responsibility we proudly share with every guest who visits us,” said Masdhooq Saeed, Cluster General Manager. “By giving our guests the opportunity to plant coral, we offer them a meaningful way to leave our sanctuary even better than when they arrived. It is a genuine privilege to empower our visitors to play a direct role in building a more resilient ecosystem while forging a lifelong bond with the Maldives.”
The Adopt-a-Coral initiative forms a key part of Sun Siyam Vilu Reef’s long-term sustainability vision, seamlessly combining luxury island hospitality with meaningful conservation efforts, guest participation, and community engagement. The resort’s spectacular house reef is home to an extraordinary diversity of coral formations, tropical fish, turtles, and countless other species, making its protection essential for future generations.
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Fushifaru Maldives offers access to Lhaviyani’s manta ray hotspot
One of the Maldives’ most anticipated marine spectacles has arrived – manta ray season is returning to Lhaviyani Atoll. As plankton-rich waters attract these gentle giants, the atoll transforms into a haven for unforgettable underwater encounters. Graceful, curious and inspiring, manta rays can often be spotted gliding effortlessly through the turquoise waters, creating magical moments for both snorkelers and divers.
Whether you’re taking your first plunge beneath the surface or you’re a seasoned ocean explorer, there’s nothing quite like the thrill of swimming alongside these incredible creatures in their natural habitat. Think vibrant coral reefs, abundant marine life and crystal-clear lagoons. Manta ray season offers an unforgettable experience that captures the true wonder of the Maldives.
One of Lhaviyani Atoll’s most renowned manta ray sites is Fushifaru Thila, located just three minutes by boat from Fushifaru Maldives. This protected dive site is home to a natural manta cleaning station, where cleaner wrasse and other small reef fish remove parasites and dead skin from the mantas. Watching these gentle giants gracefully circle the cleaning station as they pause for their underwater “spa treatment” is a truly remarkable sight and one of the highlights of diving in the Maldives.
News
Baros Maldives invites guests to slow down with ‘Baros Pause’ weekly wellness programme
Known for its intimate island setting, timeless Maldivian charm and experiences that encourage guests to reconnect, Baros Maldives has introduced Baros Pause, a complimentary weekly wellness programme designed to help guests step away from the pace of everyday life and embrace moments of stillness, movement and meaningful connection.
Launching on 20 August, Baros Pause will take place every Thursday from 5:30 pm to 6:30 pm at Serenity Spa, with sessions hosted on the tranquil Overwater Villa Deck or at the Indoor Pavilion should the weather require an alternative setting.
Designed around the natural rhythm of island life, Baros Pause invites guests to put aside digital distractions and reconnect with what truly matters — themselves, the surrounding nature and the people they share their journey with. Each 60-minute session combines mindful practices such as meditation, breathwork, yoga and island-inspired rituals, offering guests a simple yet meaningful way to enhance their stay at Baros.
The programme follows a four-week cycle, with each week offering a different approach to wellbeing:
Week 1: Reconnect with Self
Mind • Breath • Stillness
A calming journey inward, this session focuses on restoring balance and creating a sense of inner calm through guided meditation, breathwork, gentle yoga and mindfulness practices. Ideal for guests looking to reset and enjoy a moment of personal reflection.
Week 2: Reconnect with Nature
Earth • Water • Island Energy
Inspired by the beauty and tranquillity of Baros’ natural surroundings, this experience encourages guests to connect with the island through outdoor yoga, mindful beach walks, ocean-inspired breathing exercises and sunset or moon rituals. A celebration of the healing energy found in nature.
Week 3: Connect with Each Other
Couples • Presence • Shared Moments
Created with Baros’ romantic island setting in mind, this session offers couples an opportunity to reconnect through shared experiences including partner yoga, breathwork, connection meditation and mindful rituals. A meaningful addition for honeymooners, anniversaries or simply those wishing to spend quality time together.
Week 4: Connect with Energy and Flow
Movement • Vitality • Balance
A gentle and uplifting session designed to awaken the body and restore energy. Combining flow yoga, mobility stretches, chakra balancing and mindful movement, this practice supports relaxation, circulation and a renewed sense of wellbeing.
At Baros Maldives, wellbeing is found not only within Serenity Spa, but throughout the island itself — from quiet moments on the Piano Deck to barefoot walks along the beach and time spent surrounded by the beauty of the Indian Ocean. Baros Pause reflects the resort’s philosophy of creating authentic experiences that allow guests to reconnect and fully immerse themselves in island life.
Baros Pause is complimentary for all resort guests and takes place every Thursday from 5:30 pm to 6:30 pm at Serenity Spa.
Endless Summer at Baros provides timeless elegance at exceptional value. Guests may enjoy a complimentary upgrade to half board, special rates on speedboat transfers from Velana International Airport and enhanced privileges. Valid for stays between 01 May 2026 to 31 October 2026. For booking enquiries, please contact reservations@baros.com or call +960 664 2672.
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