Travel
Brexit and terror will never undermine UK’s thirst for travel – Kuoni
Neither the weak pound nor security threats will be enough to turn Brits away from international adventures, the marketing director of premium travel company Kuoni told Campaign, as it prepares the launch a visually distinctive TV campaign on Christmas Day.
“We did feel the effect of a nervous public” following terrorist attacks such as the bombings in Paris last November, said Dean Harvey, “but the British public are quite resilient.”
And since the referendum in June, after which the pound plummeted against the dollar, Kuoni had not seen a downturn in bookings, he added. “The holiday is one of the last things to go.”
The challenge for travel companies, Harvey said, was to demonstrate the ability to provide holidays that catered to consumer needs that might be changed by the economic or political climate. Travellers whose budgets have been squeezed by the falling pound present an opportunity for all-inclusive trips which can make it easier for them to budget, he said.
The new campaign, “Out of the ordinary”, created by Brighton-based agency Designate, aims to profile the breadth of trips offered by Kuoni.
It features a swimmer moving through a series of backdrops – including an island in the Maldives, African plains and an Italian piazza – which are created by manipulating still photographs. The ad was directed by Luke Losey and features an original track by Paul Hartnoll from electronic act Orbital.
Harvey said that Kuoni was primarily known for the Maldives, an association that was holding back its ability to increase business with existing consumers by getting them to consider it for other types of holidays – especially short haul trips.
“Kuoni owns more stores than Apple – over 50,” said Harvey. “The brand has some traction, but our research has shown that people only know us for special occasions or long haul. We’re able to sell quite a wide range of products, from Europe to the Maldives to cruises. We wanted to have our customers come back on a more frequent basis.”
The TV spot will be supported by digital, social and press, with a sale booklet going out in The Times and The Daily Telegraph in January.
Harvey predicted that after two decades in which low-cost airlines have driven the growth of the travel industry, package holidays would start to make a comeback as consumers reevaluate their priorities.
“We think the novelty of planning your own holiday is fading,” he said. “It’s become such a protracted process, and you’re never quite sure you’ve made the right choice.”
He acknowledged that package holidays suffered from “image problems”, but said that travel providers were working to shift the emphasis of their offer from merely convenience, to expertise and recommendation.
“We’re investing significantly in our retail store networks and partnerships with the trade. We encourage people to get off our website and speak to us – that recommendation aspect of what we do differentiates us from a number of players.”
Renowned British illustrator Sarah Smart will be at Niva Kuramathi Maldives from 22 – 24 May 2026, offering live portrait sessions. Internationally recognised for her expertise in live painting, product illustration, packaging and luxury brand art projects, Sarah is set to deliver a truly unique experience for art lovers.
During her tranquil island residency, Sarah will conduct two exclusive live portrait sessions per day over three days. Guests will have the unique opportunity to have their portraits captured in her signature style, observe her illustrative techniques up close, and receive a postcard or A5- sized original artwork to cherish as a memento of their experience.
Young artists are invited to join Sarah for an enchanting interactive workshop at the Bageecha Kids Club. This special session is designed to spark creativity and ignite young imaginations, guiding children on a journey of artistic discovery. It’s a wonderful opportunity for budding painters to express themselves through art, creating magical memories of their time on the island.
Sarah’s diverse portfolio spans painting live illustrations for international brands, such as a private gathering at the Oliver Peoples Boutique store in Madrid where guests received personalised tote bags capturing themselves in the new collection. She also creates live fashion illustrations of guests at elegant private parties, like a James Bond-themed soirée at The Arts Club in Mayfair. Her brand collaborations include crafting personalised tote bags for Sunglass Hut in Dublin and Copenhagen and designing illustrations for an Advent Calendar for Hill St., an artisan bean-to-bar UK chocolate brand. Her wider client list includes Tory Burch, Chanel, Gucci and Miu Miu. Additionally, Sarah has designed stationery for Jumeirah Carlton Tower’s Chelsea Dog Day and new menu design for The Doyle Collection.
Meyyafushi Maldives by BeKind Hospitality Group is now officially open, welcoming guests to a new island escape designed around premium all-inclusive comfort, personalised service, and unrivalled facility offerings.
Designed as a sanctuary to connect within and beyond, Meyyafushi Maldives brings together contemporary design, curated experiences, and exceptional culinary journeys across a naturally breathtaking island setting. With all dining concepts, facilities and signature experiences now fully realised, the resort invites guests to discover a seamless blend of indulgence, adventure, and tranquillity.
At the heart of the experience is a collection of 94 elegantly appointed villas and suites, each with a private pool, offering both beachfront serenity and overwater escapism. Elevated design meets effortless comfort, creating spaces that are both refined and deeply connected to the surrounding nature.
Meyyafushi’s culinary landscape is a defining highlight, featuring a diverse portfolio of dining venues led by an expert culinary team. From authentic Asian flavours and refined Chinese cuisine to international favourites, each concept is thoughtfully curated to deliver a dynamic and elevated dining journey. The recent opening of Raa, the resort’s dedicated overwater wine cellar, introduces a sophisticated space for curated tastings and premium pairings, further enhancing the gastronomic offering.
Signature experiences set Meyyafushi apart on the global stage. Guests can dine beneath the ocean at the striking Bubble Underwater Restaurant, play on the world’s first fixed overwater padel tennis court, or unwind at the adults-only Sky Bar and Sunken Lounge, complete with a glass-bottom infinity pool overlooking the Indian Ocean. Each experience has been designed to be both distinctive and unforgettable, offering moments that linger long after departure.
Beyond its standout features, Meyyafushi delivers a truly seamless island experience. From natural beach landscapes to fully curated excursions and activity programmes, every element has been carefully refined to ensure a fruitful and intuitive guest journey.
Underpinning the experience is a strong commitment to service excellence, delivered by a diverse and highly trained international team. With multilingual expertise and a focus on intuitive, personalised service, Meyyafushi ensures that every guest feels both understood and effortlessly cared for throughout their stay.
“We are proud to present the fully realised vision of Meyyafushi Maldives,” said Ahmed Siaar, Cluster General Manager. “Every detail has been thoughtfully curated to offer a refined island experience, where guests can truly disconnect from the world and reconnect with what matters most.”
Just a 35-minute scenic seaplane journey from Velana International Airport, Meyyafushi Maldives offers a new perspective on premium all-inclusive travel — where bold experiences, elevated design, and genuine Maldivian hospitality come together in perfect harmony.
Kuredhivaru Resort & Spa has introduced a series of guest experiences scheduled from May to July 2026, combining wellness, cultural activities, dining and entertainment across the island.
The programme is structured to offer a mix of daytime and evening activities, with each month featuring a different focus aligned with seasonal events and international observances.
In May, the programme begins with Full Moon Celebrations on 1 May 2026, including beachside dining alongside yoga and sound healing sessions. This is followed by Mother’s Day on 10 May 2026, with activities such as a Mother and Daughter Retreat and spa experiences designed for shared participation.
Later in the month, World Whisky Day on 16 May 2026 will be marked with a single malt tasting session. Activities for younger guests will include a Kids Fashion and Talent Show, providing a platform for participation and entertainment.
In June, the focus shifts towards wellness and cultural engagement. Global Wellness Day on 13 June 2026 will include guided sessions and ocean-based activities. The Dragon Boat Festival on 21 June 2026 will be marked with a themed dining experience.
The resort will also host World Cup live screenings throughout June and July, creating a social viewing environment for guests. International Yoga Day on 21 June 2026 will be observed with a sunrise beach session.
In July, World Chocolate Day on 7 July 2026 will be marked with themed culinary experiences. Maldives Independence Day on 26 July 2026 will be observed through a Maldivian night buffet and Boduberu performances.
Full Moon Night will return on 29 July 2026 with beach dining and wellness sessions, while the Sun and Splash Pool Party on 22 July 2026 will bring together music, dining and poolside activities.
Through this three-month programme, Kuredhivaru Resort & Spa is offering a mix of wellness, cultural and social experiences designed to provide guests with a range of activities during their stay.
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