News
MATATO urges government to spend more on destination marketing
Maldives tourism industry is demonstrating immense growth in terms of bed capacity, and we have seen this figure almost double in the last ten years. With expected openings of over 20 resorts this year and next year, also with the addition to the rapid growth of guesthouses means there is an immediate need to market Maldives on its offerings.
MATATO is in the process of lobbying with all concerned authorities and Parliament Group leaders as presently the 2017 budget is being presented to parliament. It is important that the Ministry of Tourism is given the adequate budgets in order to carry out its destination marketing plans, given the challenges of regional competition from emerging beach destinations and the PR challenges the destination has had in recent years.
The importance of destination marketing for the success of tourism is vital and given the majority of island nations GDP depends on tourism, also means that this is interconnected to other key industries in the Maldives. Without marketing, our destination may offer the best resorts or hotels in our industry, but none of our potential customers would know about it. The heart of our tourism success lies in its marketing and most aspects of our economy depend on this.
Unlike major multinational companies with huge budgets for marketing, the Small Medium Enterprises in the Maldivian tourism industry has limited resources, and this creates a huge problem to market the local guesthouses and local travel agents effectively. Thus MATATO urges the concerned authorities to participate in more travel trade fairs with affordable fees, more road shows, conduct more advertising campaigns, more familiarization opportunities for travel journalists and bloggers in the coming year.
The tourism industry is the highest tax paying and revenue generating industry (The direct contribution of Travel & Tourism to GDP was 41.5% of total GDP in 2014). Marketing is one of the few expenses that have a direct Return on Investment. More tourists for Maldives means more tax income for the government directly via TGST, Green Tax and indirectly from a more stimulated industry of SMEs, and other benefits of stimulating the economy that creates job opportunities for locals as well.
MATATO applauds Ministry of Tourism and MMPRC for what they have done and accomplished this year with the limited budgets and hopes with more resources for next year, they will be able to deliver better results for the destination.
Featured
Cinnamon Hotels & Resorts Maldives introduces summer offer across four island resorts
Cinnamon Hotels & Resorts Maldives has introduced a summer offer aimed at travellers seeking longer stays across its four island resorts.
Guests booking stays of seven nights or more will receive complimentary return transfers for two people, while shorter stays will include complimentary one-way transfers. At participating resorts, up to two children under the age of 12 can also stay and dine free.
The offer includes savings on selected excursions and activities and is available for bookings and stays until 31 October 2026.
Guests who book directly through Cinnamon Hotels & Resorts Maldives will have access to additional benefits, including options to personalise their stays with beach dining, spa treatments and island activities. Members of the brand’s loyalty programme will receive further savings and earn double Discovery Dollars during the promotional period.
Cinnamon Dhonveli Maldives offers beachfront accommodation, a range of activities and speedboat transfers from Malé. Its accommodation and family-focused programmes are designed for guests seeking a combination of recreation and time together.
Cinnamon Velifushi Maldives provides accommodation, dining options, wellness services and water-based activities within an island setting. The resort caters to couples, families and travellers visiting the Maldives for the first time.
Cinnamon Hakuraa Huraa Maldives, located across two islands in Meemu Atoll, is positioned for couples and honeymooners. Guest experiences include sunset dining, spa treatments and access to the surrounding lagoon.
Ellaidhoo Maldives by Cinnamon caters to divers and snorkellers through its house reef, marine life and access to dive sites. The resort provides direct access to underwater experiences in the Indian Ocean.
The summer offer provides savings of up to 65% across Cinnamon Hotels & Resorts Maldives’ four properties.
Awards
OBLU SELECT Lobigili named among world’s top 1% hotels in Tripadvisor awards
COLOURS OF OBLU is celebrating a remarkable year of recognition. Guest love has placed OBLU SELECT Lobigili among the top 1% of hotels worldwide, earning the adults-only resort Tripadvisor’s Travellers’ Choice Awards Best of the Best 2026 honour. Joining the celebration, OBLU SELECT Sangeli and OBLU NATURE Helengeli by SENTIDO have both been recognised with Tripadvisor Travellers’ Choice Awards 2026.
Tripadvisor’s Travellers’ Choice Awards are the top accolades in the travel industry. The awards are given by real travellers who share their travel experiences on the world’s largest travel guidance platform and are not decided by panels or experts as is the case in industry awards. The award recognises properties that consistently provide outstanding hospitality and memorable guest experiences.

OBLU SELECT Lobigili is a popular adults-only escape for travellers seeking a secluded Maldivian getaway centred on romance and relaxation. Located just 15 minutes by speedboat from Malé, the resort continues to earn praise for its charming nest villas, personalised service, and the unforgettable under ocean dining experience at Only BLU. This latest honour further reinforces OBLU SELECT Lobigili’s reputation as one of the Maldives’ most sought-after luxury resorts, known for its intimate island setting, exquisite food, and warm hospitality.

The recognition extends across the wider COLOURS OF OBLU collection. OBLU SELECT Sangeli continues to delight guests with its vibrant island atmosphere, chic contemporary villas, diverse dining options, and seamless blend of relaxation and adventure. Meanwhile, OBLU NATURE Helengeli by SENTIDO remains a favourite among diving and snorkelling enthusiasts, offering direct access to one of the Maldives’ most celebrated house reefs, complemented by an authentic island ambience and heartfelt service.
From romantic escapes and island adventures to unforgettable underwater discoveries, these resorts create experiences that guests value, remember, and recommend. Together, this Tripadvisor Travellers’ Choice recognition reflects the power of authentic guest reviews and stands as a testament to the warm hospitality, personalised service, and memorable holiday experiences that define COLOURS OF OBLU.
News
Angsana Velavaru unveils redesigned beach and family pool villas
Angsana Velavaru has refreshed three of its most beloved villa categories: the Beach Infinity Pool Villa, the Velavaru Two-Bedroom Pool Villa, and the Angsana Three-Bedroom Pool Villa. Updated furnishings, reimagined living spaces, and a bolder embrace of the island’s vibrant spirit invite you to experience the resort in a distinctly new light.

Beach Infinity Pool Villa
Step inside and the island finds its way in. The Beach Infinity Pool Villa has been refreshed with warm timber bed frames, a generous L-shaped daybed that draws you towards the pool deck, and an outdoor bathroom that transforms bathing into a ritual. A freestanding oval bath sits centre-stage on a circular teak platform, enclosed by lush tropical plantings, while a rain shower opens to the sky above. Bold artwork adorns the bedroom walls, vivid coral reefs and schooling fish offering a quiet celebration of the underwater world just beyond your door.

Velavaru Two-Bedroom Pool Villa
Designed for those who wish to gather and unwind together, the Velavaru Two-Bedroom Pool Villa balances energy and ease across its two distinct bedrooms. The master suite is anchored by a new timber bed frame and a seating area adorned with vibrant local artwork, while the second bedroom offers a relaxed twin configuration with direct access to the private pool deck. Outside, sun loungers frame a cobalt blue pool set against a canopy of palm trees, a space as suited to quiet mornings as it is too long, unhurried afternoons.

Angsana Three-Bedroom Pool Villa
The Angsana Three-Bedroom Pool Villa is a haven unto itself, generous, colourful, and alive with the spirit of togetherness. A dedicated dining and living area anchors the villa’s social heart, opening through glass-panelled doors to a sun-drenched pool deck framed by two thatched pavilions. Each bedroom carries its own distinct character: the master and second bedrooms refreshed with new timber furniture and original artwork inspired by the island’s natural heritage, while the third bedroom, dressed in playful space-themed linen, is thoughtfully designed to delight younger guests. This is a villa that grows with your family.

-
Celebration1 week agoFinding your #JoyMagenta: Why the Maldives is the ultimate global capital for wellness
-
News7 days agoNiyama invites travellers to explore the Maldives with new summer escape package
-
News7 days agoOZEN RESERVE BOLIFUSHI and OZEN LIFE MAADHOO earn Tripadvisor Travellers’ Choice honours
-
Action7 days agoAnantara Dhigu partners with rrreefs on 3D-printed reef restoration project
-
News7 days agoFrom Shipwreck to Living Reef: Siyam World launches ambitious marine restoration project
-
News7 days agoGlobal Wellness Day at Joy Island features giant floating breakfast experience
-
Awards1 week agoOUTRIGGER Maldives Maafushivaru secures top global ranking in Tripadvisor awards
-
Cooking1 week agoBUBBLE offers immersive underwater dining at Meyyafushi Maldives


