News
MATATO urges government to spend more on destination marketing
Maldives tourism industry is demonstrating immense growth in terms of bed capacity, and we have seen this figure almost double in the last ten years. With expected openings of over 20 resorts this year and next year, also with the addition to the rapid growth of guesthouses means there is an immediate need to market Maldives on its offerings.
MATATO is in the process of lobbying with all concerned authorities and Parliament Group leaders as presently the 2017 budget is being presented to parliament. It is important that the Ministry of Tourism is given the adequate budgets in order to carry out its destination marketing plans, given the challenges of regional competition from emerging beach destinations and the PR challenges the destination has had in recent years.
The importance of destination marketing for the success of tourism is vital and given the majority of island nations GDP depends on tourism, also means that this is interconnected to other key industries in the Maldives. Without marketing, our destination may offer the best resorts or hotels in our industry, but none of our potential customers would know about it. The heart of our tourism success lies in its marketing and most aspects of our economy depend on this.
Unlike major multinational companies with huge budgets for marketing, the Small Medium Enterprises in the Maldivian tourism industry has limited resources, and this creates a huge problem to market the local guesthouses and local travel agents effectively. Thus MATATO urges the concerned authorities to participate in more travel trade fairs with affordable fees, more road shows, conduct more advertising campaigns, more familiarization opportunities for travel journalists and bloggers in the coming year.
The tourism industry is the highest tax paying and revenue generating industry (The direct contribution of Travel & Tourism to GDP was 41.5% of total GDP in 2014). Marketing is one of the few expenses that have a direct Return on Investment. More tourists for Maldives means more tax income for the government directly via TGST, Green Tax and indirectly from a more stimulated industry of SMEs, and other benefits of stimulating the economy that creates job opportunities for locals as well.
MATATO applauds Ministry of Tourism and MMPRC for what they have done and accomplished this year with the limited budgets and hopes with more resources for next year, they will be able to deliver better results for the destination.
News
Centara Hotels & Resorts Maldives marks Thai New Year across island portfolio
This April, Centara Hotels & Resorts Maldives invites guests to celebrate the vibrant spirit of Songkran, rooted in its rich Thai heritage, in a setting where turquoise lagoons and white sand shores meet time-honoured traditions. As a brand deeply inspired by Thailand’s culture and hospitality, Centara brings the essence of the Thai New Year to its collection of distinctive island resorts, where each celebration reflects authenticity, warmth, and a true sense of togetherness.
Across the Maldives, Songkran is thoughtfully reimagined through immersive experiences that honour these traditions while embracing the natural beauty of the islands, creating moments of joy, connection, and celebration. From family-friendly festivities to intimate beachfront gatherings, each resort offers a unique interpretation of Songkran, where water becomes a symbol of renewal and togetherness, and every experience is curated for you and yours.
At Centara Mirage Lagoon Maldives, nestled within The Atollia by Centara Hotels & Resorts, celebrations unfold in a lively, family-centric atmosphere. Days are filled with playful water activities, beachside games, and vibrant poolside gatherings, while afternoons bring the energy of a colourful Songkran carnival by the sea. As the sun sets, guests are invited to savour the bold and authentic flavours of Thailand through immersive dining experiences, where the spirit of the festival comes alive in a setting designed for shared moments and lasting memories.
At Machchafushi Island Resort & Spa Maldives, part of The Centara Collection, the celebration embraces both tradition and togetherness. Guests can take part in a vibrant beachfront parade and traditional Thai games, capturing the joyful essence of Songkran against the backdrop of the island’s serene lagoon. As evening falls, the festivities continue with an enchanting Thai-inspired dining experience, complemented by cultural performances and lively entertainment. Younger guests are also invited to join in the celebration through playful and imaginative activities, ensuring a truly inclusive experience for all.
For those seeking an adults-only escape this Songkran, Centara Ras Fushi Resort & Spa Maldives offers a unique take on the celebration. Inspired by the Thai concept of joy and togetherness, the resort brings guests together through light-hearted beachside experiences and playful moments by the sea. Evenings unfold into vibrant culinary journeys and lively entertainment, where music, flavour, and atmosphere combine to create a celebration that is both elegant and spirited.
This Songkran, Centara Hotels & Resorts Maldives presents a celebration that goes beyond tradition, where each moment is an invitation to reconnect, to celebrate, and to create memories that linger long after the festival ends.
News
St. Regis Maldives expands and upgrades Two-Bedroom Family Villa
The St. Regis Maldives Vommuli Resort has introduced its newly reimagined Two-Bedroom Family Villa, thoughtfully redesigned to offer an elevated experience for families looking to balance privacy with shared time together in a pristine natural island setting.

Now expanded from 334 square metres to an impressive 380 metres meters, the villa features an additional 66 square metres of refined indoor living space. This enhancement creates a more generous environment for families to gather, relax, and spend time together in comfort.

The layout has also been thoughtfully arranged, with a master bedroom located on the ground floor offering direct ocean views, while the second bedroom is positioned on the upper level and features two beds—ideal for children or friends travelling together.

Seamlessly blending contemporary design with the surrounding environment, the villa is fully equipped with intuitive iPad controls, allowing guests to personalise lighting, climate, and entertainment at the touch of a button.

At the heart of the transformation is the villa’s outdoor experience. The private pool, previously 15 square metres, has been re-envisioned as a striking 30-square-metre infinity pool, seamlessly extending toward the horizon and framing expansive views of the Indian Ocean. The beachfront has also been enhanced, offering a wider, softer stretch of pristine sand that flows effortlessly from the villa’s deck to the turquoise lagoon beyond.

True to the St. Regis legacy, guests will also enjoy the signature St. Regis Butler Service, ensuring that every detail of their stay is thoughtfully anticipated and effortlessly delivered—from personalised dining arrangements to bespoke island experiences.
Spacious, elegant, and serene, the redesigned Two-Bedroom Ocean Villa with Pool, offers a comfortable and well-balanced setting for families and friends to relax and reconnect, surrounded by the natural beauty of the Maldives.
For more information and details, please visit www.stregismaldives.com.
News
Shangri-La Circle offers dining benefits at JEN Maldives Malé
JEN Maldives Malé has introduced the Shangri-La Circle (SLC) loyalty programme, offering dining benefits for guests from 1 April to 31 December 2026.
The programme provides free and instant membership, allowing guests to access discounts and earn reward points on dining experiences at the property. Members receive a 15 per cent discount on their first dining purchase upon joining, along with ongoing 15 per cent savings on food and beverage.
Guests can enrol in the programme through the Shangri-La Circle mobile application. Membership benefits include reward points on eligible spending, which can be redeemed for future dining and hotel experiences.
The offer applies to regular dining experiences and excludes tobacco, special theme buffet nights, and other ongoing promotions.
JEN Maldives Malé stated that the programme is designed to provide value to guests while enhancing dining experiences at the hotel. The initiative also reflects Shangri-La’s focus on strengthening guest engagement through loyalty-based offerings.
Members are required to present their digital membership card at the time of billing to access the benefits.
The hotel is promoting the programme through its social media channels, in-house displays, and digital platforms. Guests can download the Shangri-La Circle application or sign up at the hotel to begin using the programme.
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