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MATATO urges government to spend more on destination marketing

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Maldives tourism industry is demonstrating immense growth in terms of bed capacity, and we have seen this figure almost double in the last ten years. With expected openings of over 20 resorts this year and next year, also with the addition to the rapid growth of guesthouses means there is an immediate need to market Maldives on its offerings.

MATATO is in the process of lobbying with all concerned authorities and Parliament Group leaders as presently the 2017 budget is being presented to parliament. It is important that the Ministry of Tourism is given the adequate budgets in order to carry out its destination marketing plans, given the challenges of regional competition from emerging beach destinations and the PR challenges the destination has had in recent years.

The importance of destination marketing for the success of tourism is vital and given the majority of island nations GDP depends on tourism, also means that this is interconnected to other key industries in the Maldives. Without marketing, our destination may offer the best resorts or hotels in our industry, but none of our potential customers would know about it. The heart of our tourism success lies in its marketing and most aspects of our economy depend on this.

Unlike major multinational companies with huge budgets for marketing, the Small Medium Enterprises in the Maldivian tourism industry has limited resources, and this creates a huge problem to market the local guesthouses and local travel agents effectively. Thus MATATO urges the concerned authorities to participate in more travel trade fairs with affordable fees, more road shows, conduct more advertising campaigns, more familiarization opportunities for travel journalists and bloggers in the coming year.

The tourism industry is the highest tax paying and revenue generating industry (The direct contribution of Travel & Tourism to GDP was 41.5% of total GDP in 2014). Marketing is one of the few expenses that have a direct Return on Investment. More tourists for Maldives means more tax income for the government directly via TGST, Green Tax and indirectly from a more stimulated industry of SMEs, and other benefits of stimulating the economy that creates job opportunities for locals as well.

MATATO applauds Ministry of Tourism and MMPRC for what they have done and accomplished this year with the limited budgets and hopes with more resources for next year, they will be able to deliver better results for the destination.

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Beach dinners, Santa and fireworks feature in Niva Dhigali festive line-up

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Niva Dhigali has unveiled its comprehensive festive programme for the upcoming December Festive Season, inviting guests to experience a blend of traditional holiday charm and vibrant island celebrations. The resort’s itinerary features a classic Christmas theme, exclusive culinary events, and a dynamic New Year’s Eve celebration headlined by Hungarian celebrity DJ Liliana Reagan, offering a memorable end-of-year escape in the Maldives.

The festivities commence on 21 December 2026 with a heart-warming Tree Lighting Ceremony on the beach, setting a classic Christmas tone against a tropical backdrop. This is closely followed by an elegant Starlight Beach Dinner, where guests can enjoy a thoughtfully crafted culinary experience beneath the Maldivian night sky. The holiday spirit continues to build towards Christmas Day, highlighted by the highly anticipated arrival of Santa Claus, bringing joy and festive magic to the resort’s youngest visitors.

Throughout the festive period, guests can rejuvenate with a daily selection of Festive Elixirs. These refreshing, health-forward blends are expertly crafted to capture the vibrant energy of the island and support wellness during the holiday indulgences. Families and active guests are also encouraged to participate in a variety of engaging events, including outdoor chess competitions and spirited beach Olympics.

The seasonal celebrations culminate in a spectacular New Year’s Eve event titled: Where Freedom Celebrates. The evening transitions smoothly from an abundant gala dinner to an electrifying beach party, led by celebrity DJ Liliana Reagan. Her energetic performance, paired with a spectacular fire ritual and midnight fireworks, ensures a vibrant and unforgettable welcome to the new year.

For more information or reservations email: reservations@nivadhigali.com or call +960 6586060.

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Chef Nawal Alkhalawi leads Eid culinary programme at JOALI BEING

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JOALI BEING has concluded its Eid al-Adha celebrations, which took place from 25 to 31 May 2026, bringing together families, culture, culinary discovery and shared experiences through a curated programme inspired by generosity, togetherness and reflection.

A central feature of this year’s celebrations was an exclusive culinary residency by Saudi chef Nawal Alkhalawi, who joined the island from Jeddah to present a series of dining experiences inspired by contemporary Saudi cuisine, heritage and storytelling.Throughout the residency, Chef Nawal introduced guests to the flavours, traditions and rituals that shape Saudi family life, using food as a platform for cultural exchange and connection.

One of the highlights of the programme was Chef Nawal Alkhalawi’s Dinner, held on 29 May at MOJO. The family-style sharing experience drew inspiration from the hospitality and flavours of Saudi Arabia, featuring signature dishes such as Whipped Date Butter with charcoal bread and her “Jewels of the Red Sea” selection.

The dinner continued with slow-roast lamb shoulder served with curated shawarma accompaniments, before concluding with a contemporary dessert of white peach, apricot rose and coconut yoghurt. Guests were also served a Saudi date and cheese platter showcasing regional flavours.

The following day, families gathered at the Culinary Learning Centre for Chef Nawal Alkhalawi’s Family Cooking Class. Designed as a hands-on experience for guests of different generations, the class explored the culinary meeting point between the Red Sea and the Indian Ocean.

Participants prepared Spiced Prawn Tartare with Lime and Black Lime Aioli in Tapioca-Wild Rice, reflecting the connections between the two regions through ingredients, techniques and shared coastal influences.

In addition to the residency, JOALI BEING’s Eid programme featured a range of family-focused culinary and lifestyle experiences. These included energy bar making, waffle and pizza workshops, afternoon tea rituals, chocolate masterclasses, destination dining experiences and the Eid Sunset Soirée, where guests gathered on FLOW Beach for a golden-hour celebration with music and ocean views.

Other experiences during the week included private villa dining, breakfasts at the Turtle Tree House and a special Eid edition of the Indian Ocean Dinner, offering families and loved ones opportunities to mark the occasion in different settings across the island.

JOALI BEING said the celebrations reflected its commitment to creating spaces where guests can reconnect with themselves and one another while embracing the island’s philosophy of the Joy of Well-Living.

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Taj Exotica introduces Sol & Sea, a new celebration of Indian coastal cuisine

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Taj Exotica Resort & Spa, Maldives has introduced Sol & Sea.

Perched elegantly above the crystal-clear waters of the Indian Ocean, Sol & Sea is an exclusive overwater dining destination at Taj Exotica Resort & Spa, Maldives, offering an intimate culinary journey inspired by the rich coastal traditions of India.

Thoughtfully designed for only 16 guests, this refined dining experience combines uninterrupted sunset views, bespoke service, and the soulful flavours of India’s coastline in a setting defined by understated luxury and island serenity.

At Sol & Sea, the art of the traditional Indian coastal thali is elevated through sophisticated presentation and carefully curated regional flavours. Drawing inspiration from the coastal kitchens of Indian Western Coastline each menu celebrates the richness of Indian spices, the freshness of ocean harvests, and the depth of authentic culinary heritage.

As twilight settles over the lagoon and the horizon glows in hues of gold and amber, guests are invited to savour an immersive dining experience surrounded by the tranquil beauty of the Maldives. Every detail — from the gentle sea breeze and candlelit ambience to the thoughtfully paired flavours — has been designed to create moments of connection, indulgence, and lasting memory.

Elegant, intimate, and destination-led, Sol & Sea offers a distinctive expression of luxury dining where the warmth of Indian hospitality meets the timeless beauty of the ocean.

Experience highlights:

  • Exclusive 16-seater overwater dining venue
  • Signature Indian Coastal Thali experience (Vegetarian & Non-Vegetarian option)
  • Curated sunset dining atmosphere
  • Personalised and intimate guest experience
  • Ideal for couples, honeymooners, and celebratory occasions
  • Elevated luxury dining concept unique to the Maldives

As the sun sets over the Indian Ocean and the evening unfolds beneath the stars, Sol & Sea invites guests to discover a soulful expression of coastal India surrounded by the serenity of the Maldives.

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