News
Traders hotel gets fresh, friendly and fus-free by rebranding to Hotel Jen Malé
Maldives.net.mv – Traders Hotel Malé has re-branded to Hotel Jen Malé as the seventh Traders property to adopt the new Jen brand by Shangri-La International Hotel Management Ltd. Catering to a new ‘Jeneration’ of independently minded business and leisure travelers, the brand is launching quickly and on track for ten Hotel Jens opening in major cities in Asia Pacific by April 2015. Maldives Mister of Economic Development, Mohamed Saeed unveiled the new branding.
The Hotel Jen brand is inspired by the virtual persona Jen, a professional hotelier who loves life, travel and the adventure of discovering new places. Hotel Jen takes care of guests with efficiency and care, while also giving them informed access to the best a particular destination has to offer.
Mr. Greg Dogan, president and CEO of Shangri-La Hotels and Resorts, said: “The opening of Hotel Jen Malé, Maldives is a milestone in our ongoing plans to launch Hotel Jen across the region.
“True to the new brand, the Hotel Jen Malé, Maldives team are embracing the changing demands of today’s more independently minded travelers. They appreciate important things done well; demand quality, comfort and value, together with honest, authentic service; and want privacy and efficiency without unnecessary fuss or intrusion.”
Hotel Jen Malé, Maldives is building on its existing culture and the staff’s local knowledge to deliver the new brand to guests. Embracing the concept of ‘staying with a friend’, guests will notice extra touches from a home-cooking inspired restaurant menu to offering simple pleasures of caring to individual taste preferences or styles.
Ms. Vathsala Subramaniam, general manager of Hotel Jen Malé, Maldives, said: “The rebrand to Hotel Jen will set new standards for guest experiences, which shows in the changing demands of today’s customers, both the new and ‘millennial’ mind-set and the increasingly socially enabled ‘young-at-heart’ existing customer. It is a revolution and all about changing our approach, starting at the very heart of our hotel – our staffs. Hotel Jen will still bring guests the same level of quality as before but now with a more intuitive service attitude and relaxed, friendly style. “
The informed and friendly service style will allow guests to discover the best of where they are through unique recommendations, from souvenir shops to finding the best local Maldivian hangouts to the best of local cuisines. The Hotel Jen team will be a guest’s own personal local lifestyle guide, making them truly feel like they are staying with a friend.
Cutting-edge technology includes fast free WiFi everywhere, all the time, convenient mobile charging stations throughout the hotel and access to over 2,500 online publications through a PressReader app, are a few of the many features. In addition, simple pleasures such as a laundry wash and fold service at one price for unlimited items in a laundry bag and free coffee and snack-box-to-go options after breakfast allow guests to get on with the things they care most about – life, travel and discovery. Guest comfort and safety are an absolute priority and there will be no compromise on existing, high-quality standards.
Culture
Fushifaru Maldives showcases Maldivian culture through Eid celebrations
Fushifaru Maldives marked Eid al-Fitr with a series of cultural experiences aimed at showcasing Maldivian heritage and community values, as part of its “Moments of Kindness” initiative.
The resort organised activities designed to reconnect guests with traditional island life, placing a focus on cultural authenticity and community engagement. According to the resort, the initiative sought to revive elements of Maldivian traditions and present them in an interactive format for both international visitors and the local community.

A key highlight of the celebrations was a dedicated Maldivian Night, which featured a live demonstration of Malayfaiy, a traditional communal cooking practice. The experience was complemented by shisha offerings and cooking demonstrations, providing guests with insight into historical culinary techniques and social customs in the Maldives.

The evening also included a Maldivian buffet showcasing a range of local dishes, giving guests the opportunity to experience traditional flavours in a curated setting.

Fushifaru Maldives stated that the programme aimed to create meaningful connections through shared cultural experiences, while preserving and promoting local traditions within a resort environment.

The Eid celebrations form part of the resort’s broader efforts to incorporate elements of Maldivian identity into guest experiences, aligning with growing industry emphasis on cultural sustainability and community-oriented tourism.
Family
W Maldives launches Easter celebration with kayak races and beach feast
W Maldives unveils Tropical Easter, a one-day island takeover on Sunday, 5 April 2026, that transforms the resort into a vivid playground of colour, creativity, and effortless luxury. Set within the luminous blues of the North Ari Atoll, the celebration reframes the traditional holiday through a distinctly Maldivian perspective, where powder soft beaches replace spring meadows and the rhythm of the day moves from sunlit play to starlit revelry. Crafted or a global audience of discerning travellers, the experience balances polished indulgence with the brand’s signature playful edge, inviting couples, families, and friends to celebrate Easter in a a way that feels both elevated and carefree.
The festivities begin with The Great Little Easter Quest at WET Deck, where younger guests embark on a spirited hunt for hidden treasures before channeling their imagination into an open-air painting session. Designed as a joyful expression of creativity rather than a conventional children’s activity, the experience unfolds within the resort’s social heart, surrounded by vibrant energy, turquoise views, and a sense of occasion that resonates across generations.

As the afternoon unfolds, Race The Blue shifts the tempo with a high-energy kayak challenge across the resort’s crystalline lagoon. Participants paddle through waters so clear they reveal the intricate coral gardens of the celebrated house reef below, transforming the race into a breathtaking encounter with the Maldives’ underwater wonder. The event captures the essence of Tropical Easter’s story, playful adventure grounded in the extraordinary natural beauty, offering guests a rare opportunity to engage with the lagoon as both playground and vista.
At sunset, the celebration culminates at FIRE Beach with The Easter Table, a sophisticated alfresco buffet that elevates the holiday meal into a stylish social ritual. Classic Easter flavours are reinterpreted with contemporary flair across interactive live stations and vibrant culinary displays, while music drifts through the warm evening air and the ocean glows just beyond the shoreline. The setting is at once intimate and electric barefoot yet refined, inviting guests to linger long after the final course as the sky deepens into night.

Beyond the day’s curated experiences, Tropical Easter also highlights the resort’s signature lifestyle allure, from overwater villas poised above luminous lagoons to world class snorkelling accessible directly from the beach. Whether seeking adrenaline, indulgence, or pure escapism, guests can chape the celebration entirely to their own rhythm, embodying the freedom and spontaneity that define the W experience in the Maldives.
Travellers inspired to extend the festivities can unlock the exclusive Stay 5, Pay 4, member offer by enrolling in Marriott Bonvoy, transforming a single extraordinary day into a longer island escape. The package offers a compelling reason to plan ahead and immerse fully in the season’s distinctive tropical celebration.

This April, Tropical Easter at W Maldives promises more than a holiday, it delivers a mood, a sun-drenched fusion of playfulness, style and sensory indulgence set in one of the world’s most captivating destinations. For those seeking an Easter that feels fresh, glamorous, and unforgettable, the answer lies where tradition dissolves into turquoise and every moment unfolds with a touch of irreverent luxury.
For more information, visit www.wmaldives.com or connect with the resort’s team at reservations.wmaldives@whotels.com.
Culture
Sun Siyam Iru Fushi marks Eid with cultural celebrations and community spirit
At Sun Siyam Iru Fushi, Eid Al-Fitr is an expression of Ekuverikan —a traditional Maldivian spirit of fellowship where the boundaries between host and visitor dissolve into moments of sharing. The celebrations began on 20 March with a special morning high tea, bringing together our local and international team members to share in the joy of the occasion. By breaking bread following morning prayers, the entire team transformed a religious milestone into a shared human experience where global diversity is encouraged.

While Eid Al-Fitr lunch began with a symbolic cake cutting, the island transformed into a stage for Koadi Jehun at sunset. This traditional procession features locals marching with a koadi, a decorated stake crafted from coconut palm leaves woven into the shapes of birds and fish which is then offered to the children.

During the performance, dancers in traditional attire move in synchrony with Indian pots, a nod to the ancient trade routes that shaped the archipelago. As night fell, the air pulsed with the rhythmic beat of Boduberu. These songs, with roots reaching back to East Africa, serve as a living archive of the Maldivian ancestral journey across the Indian Ocean. The Eid Al- Fitr celebration continued with a DJ party in the newly built leisure hub dedicated to the team. The festivities concluded on Saturday with beach activities, reinforcing the belief that travel is most meaningful when it connects us to both nature and community.

“Eid Al-Fitr is a day to express gratitude through shared kindness,” says Ahmed Waheed, Human Resources Manager at Sun Siyam Iru Fushi. “By bringing guests and team members together, we offer an authentic connection to the Maldivian heritage we hold dear. Ultimately, travel is about these quiet, human moments that leave you feeling as though something new has stirred within.”
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