News
Traders hotel gets fresh, friendly and fus-free by rebranding to Hotel Jen Malé
Maldives.net.mv – Traders Hotel Malé has re-branded to Hotel Jen Malé as the seventh Traders property to adopt the new Jen brand by Shangri-La International Hotel Management Ltd. Catering to a new ‘Jeneration’ of independently minded business and leisure travelers, the brand is launching quickly and on track for ten Hotel Jens opening in major cities in Asia Pacific by April 2015. Maldives Mister of Economic Development, Mohamed Saeed unveiled the new branding.
The Hotel Jen brand is inspired by the virtual persona Jen, a professional hotelier who loves life, travel and the adventure of discovering new places. Hotel Jen takes care of guests with efficiency and care, while also giving them informed access to the best a particular destination has to offer.
Mr. Greg Dogan, president and CEO of Shangri-La Hotels and Resorts, said: “The opening of Hotel Jen Malé, Maldives is a milestone in our ongoing plans to launch Hotel Jen across the region.
“True to the new brand, the Hotel Jen Malé, Maldives team are embracing the changing demands of today’s more independently minded travelers. They appreciate important things done well; demand quality, comfort and value, together with honest, authentic service; and want privacy and efficiency without unnecessary fuss or intrusion.”
Hotel Jen Malé, Maldives is building on its existing culture and the staff’s local knowledge to deliver the new brand to guests. Embracing the concept of ‘staying with a friend’, guests will notice extra touches from a home-cooking inspired restaurant menu to offering simple pleasures of caring to individual taste preferences or styles.
Ms. Vathsala Subramaniam, general manager of Hotel Jen Malé, Maldives, said: “The rebrand to Hotel Jen will set new standards for guest experiences, which shows in the changing demands of today’s customers, both the new and ‘millennial’ mind-set and the increasingly socially enabled ‘young-at-heart’ existing customer. It is a revolution and all about changing our approach, starting at the very heart of our hotel – our staffs. Hotel Jen will still bring guests the same level of quality as before but now with a more intuitive service attitude and relaxed, friendly style. “
The informed and friendly service style will allow guests to discover the best of where they are through unique recommendations, from souvenir shops to finding the best local Maldivian hangouts to the best of local cuisines. The Hotel Jen team will be a guest’s own personal local lifestyle guide, making them truly feel like they are staying with a friend.
Cutting-edge technology includes fast free WiFi everywhere, all the time, convenient mobile charging stations throughout the hotel and access to over 2,500 online publications through a PressReader app, are a few of the many features. In addition, simple pleasures such as a laundry wash and fold service at one price for unlimited items in a laundry bag and free coffee and snack-box-to-go options after breakfast allow guests to get on with the things they care most about – life, travel and discovery. Guest comfort and safety are an absolute priority and there will be no compromise on existing, high-quality standards.
Cooking
Michelin-starred Chef Rico Birndt to lead culinary residency at JW Marriott Maldives Resort & Spa
The essence of the Bavarian Alps meets the pristine shores of the Shaviyani Atoll as JW Marriott Maldives Resort & Spa partners with Michelin-starred and Green Michelin-starred Chef Rico Birndt for a spectacular culinary residency. On October 24,2026, guests are invited to “Savour the Moment” through an intimate dining experience that bring his acclaimed, eco-conscious artistry to the Maldives for the very first time.
Chef Birndt, the visionary behind Lake Chiemsee’s acclaimed Restaurant June, is renowned for creating contemporary, regionally rooted cuisine shaped by the natural rhythms of nature. As a recipient of both a Michelin Star for culinary excellence and a prestigious Green Michelin Star for his outstanding commitment to sustainability, his philosophy is anchored in a deep respect for seasonal cycles and zero-waste gastronomy.
Chef Birndt, the visionary behind Lake Chiemsee’s acclaimed Restaurant June, is renowned for creating contemporary, regionally rooted cuisine shaped by the natural rhythms of nature. As a recipient of both a Michelin Star for culinary excellence and a prestigious Green Michelin Star for his outstanding commitment to sustainability, his philosophy is anchored in a deep respect for seasonal cycles and zero-waste gastronomy. His kitchen relies on patience, fermentation, and meticulous craftsmanship. Herbs and vegetables grow directly on his restaurant’s terrace, developing depth and complexity through house-made miso, shoyu, and aging techniques. At JW Marriott Maldives Resort & Spa, this mindset perfectly matches the resort’s own JW Garden, a signature brand sanctuary where fresh produce, edible flowers, and tropical herbs are harvested steps from the kitchen. Together, the two entities celebrate a shared dedication to conscious luxury, bridging alpine clarity with island purity.
Guests are invited to experience an exclusive, one-night-only dining event at Kaashi Restaurant on October 24, 2026. Set high above the island canopy, this breathtaking treetop venue will play host to a special six-course set menu. Chef Rico will personally orchestrate a symphony of flavours, beautifully marrying the vibrant bounty of the Indian Ocean with his precise, ingredient-led alpine cuisine. Throughout the evening, Chef Rico will engage in live culinary storytelling, personally guiding the guests through the inspiration behind each creation while highlighting his eco-conscious sustainability practices and the mindful sourcing of every ingredient.
As part of this collaboration, Marriott Bonvoy members will also have the chance to bid for an exclusive Marriott Bonvoy Moments: a Two-Night Culinary Experience with Chef Rico Birndt and a Four-Night Stay at JW Marriott Maldives Resort & Spa from October 21 to 26, 2026, for the bid winner and their guest. The immersive journey begins with an interactive Garden to Table cooking class utilizing fresh, estate-grown ingredients, followed by an intimate lunch where Chef Rico will share the unique stories, inspirations, and philosophy behind his signature dishes. The highlight of the experience is an exclusive 10-course wine-pairing dinner on October 23, personally presented by Chef Rico at RIHA. RIHA—meaning “curry” in Dhivehi, is the resort’s intimate, open-air destination dining concept, blending heritage flavors with modern culinary artistry in a secluded beachfront setting.
This ultimate Maldivian getaway also includes two nights in a luxurious Overwater Pool Villa and two nights in a Beach Pool Villa, daily breakfast at Aailaa, a rejuvenating 50-minute Aromatherapy Ritual at the Spa by JW, and shared seaplane transfers from Velana International Airport—masterfully combining culinary discovery with indulgent relaxation.
“I am incredibly excited to bring the culinary philosophy of Restaurant June to the JW Marriott Maldives Resort & Spa,” says Chef Rico Birndt. “Modern luxury lies in authenticity and a true connection to the land. Bringing our approach to fermentation and garden sourcing to an environment as beautiful as the island allows us to create imaginative creations infused with local ingredients, crafted to surprise and delight our guests.”
“This collaboration with Chef Rico Birndt reflects our deep commitment to mindful luxury, holistic well-being, and culinary excellence,” says Mohit Dembla, General Manager. “We are thrilled to invite our guests to be wholly present for this journey, to connect with the story behind each ingredient, and to experience the thoughtful, sustainable hospitality that defines the JW Marriott brand.”
Tucked away in the tranquil Shaviyani Atoll, JW Marriott Maldives Resort & Spa is a multigenerational sanctuary where comfort, creativity, and exceptional service come together seamlessly. From curated experiences to thoughtful touches throughout, every stay is designed to inspire connection and lasting memories.
For more information, please visit the resort’s website.
Family
Outdoor adventures, football sessions planned for Velaa Kids Week
Velaa Private Island will host Velaa Kids Week from 3 to 9 August 2026, bringing together outdoor activities, team challenges and sports sessions for young guests.
The programme will be delivered in partnership with Sharky & George, which specialises in activities and experiences for children. It has been designed to encourage creativity, curiosity and confidence through games and island-based exploration.
Activities will include outdoor adventures, interactive games, team challenges and opportunities to discover the resort’s natural surroundings. The programme will also provide children with opportunities to form friendships and develop teamwork skills during their stay.
World champion freestyle footballer Tobias Becs will join this year’s event, adding a sporting component to the programme. Becs will conduct sessions and demonstrations in which children can learn freestyle football skills, take part in physical activities and try new techniques.
His involvement is intended to introduce young guests to freestyle football in an accessible format, with sessions combining demonstrations, participation and play.
Velaa Kids Week forms part of the resort’s family programming and will offer a scheduled series of activities throughout the seven-day event.
Cooking
Japanese techniques meet Peruvian flavours in Tavaru’s new concept
Velaa Private Island has introduced a new dining concept at Tavaru, combining Nikkei cuisine with the restaurant’s teppanyaki experience.
The revised concept brings together Japanese cooking techniques and Peruvian flavours, with dishes prepared and presented in front of guests. Seasonal ingredients will form the basis of the menu, with an emphasis on freshness and live preparation.
Under the new format, guests will be able to curate their own menu according to their tastes and preferences. The resort said the approach is intended to provide a more personalised dining experience while retaining teppanyaki as the central element of the meal.
The concept reflects the foundations of Nikkei cuisine, which developed through the interaction of Japanese culinary traditions and Peruvian ingredients. At Tavaru, these influences will be incorporated into dishes prepared at the teppanyaki counter.
Tavaru is also one of Velaa Private Island’s landmarks. The structure rises 22 metres above the island, with 110 steps leading to its dining space. Guests may also reach the restaurant by glass lift.
A wine cellar located beneath Tavaru houses more than 1,000 labels, including vintages and bottles sourced from several wine-producing regions. The resort describes it as one of the largest collections of its kind in South Asia.
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