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Minor Hotel Group supports new Maldives Tourism Campaign

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Naladhu

Maldives.net.mv – Minor Hotel Group (MHG), have been chosen to showcase their destinations in the Maldives tourism commercial by Maldives Marketing and Public Relations Corporation (MMPRC).  MHG operates six properties within the Maldives, five of these properties were filmed in July this year by the film crew commissioned by MMPRC.

September marks the launch of MMPRC’s global advertising campaign with BBC World to promote the Maldives as a tourism destination, reaching a worldwide audience across important regional markets of Europe, Asia Pacific, South Asia, Middle East, America and North Africa. The campaign will run from September to October 2014 and features the unique aspects of the Maldives tourism, filmed on location at Huvafen Fushi, Anantara Kihavah Villas, Anantara Dhigu, Anantara Veli and Naladhu Maldives under the tag line “Sunny side of life” in a new 30 second commercial. In addition, the advertisement will be run on site bbc.com, video on demand section with 793,651 impressions across weather.

The campaign aims to raise the profile of Maldives as a world class destination appealing to affluent travellers by reminding them of Maldives as a holiday destination and persuading potential tourists to visit, as well as strengthening the positive image of the destination.

701,704 tourists have visited the country this year from January to July.  This is a substantial growth of 11.8 percent compared to the same period in 2013.

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Maldives ranked no. 1 island in Africa and Indian Ocean by Condé Nast Traveller

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Maldives has once again affirmed its position as a leading global island destination, being ranked No. 1 in Africa and the Indian Ocean at the Condé Nast Traveller 2025 Readers’ Choice Awards, announced on 7 October 2025.

The annual Readers’ Choice Awards, among the most respected accolades in the travel industry, celebrate the best destinations, hotels, resorts, islands, and experiences as voted by the magazine’s international audience of travellers. This year, the Maldives achieved an outstanding score of 97.50, securing the top spot ahead of Madagascar, the Lamu Archipelago in Kenya, and Zanzibar in Tanzania.

Top Islands in Africa and the Indian Ocean – 2025

  1. Maldives – 97.50
  2. Madagascar – 92.42
  3. Lamu Archipelago, Kenya – 92.38
  4. Zanzibar, Tanzania – 91.43
  5. Seychelles – 85.71
  6. São Tomé, São Tomé and Príncipe – 80.71
  7. Réunion, France – 79.49
  8. Pemba Island, Tanzania – 78.94

In its write-up on the Maldives, Condé Nast Traveller noted:

“Sometimes only the Maldives will do – a place where the sand is eye-searingly white, the water is as swimming-pool blue as it looks on the postcards and the deliciously reliable weather makes it a winter-sun showstopper. The archipelago is thrilling to fly over – that seaplane view of the pancake-batter atolls blasts away any long-haul fogginess. And while the perfect beaches, colour-popping coral reefs and hammocks under swaying palm trees come as standard, it’s the hotels that give each one of these islands something different to offer.”

Highlighting two of the country’s standout properties, the publication spotlighted Constance Halaveli and Constance Moofushi for their exceptional hospitality, design, and guest experiences.

At Constance Halaveli in North Ari Atoll, Condé Nast Traveller praised the resort’s balance of indulgence and relaxation, citing its refined dining experiences, family-friendly atmosphere, and world-class wellness offerings. The resort’s holistic spa treatments, extensive wine cellars, and world-renowned diving opportunities—where manta rays and reef sharks can even be spotted from the terrace—were among the noted highlights.

Meanwhile, Constance Moofushi, described as a “proper all-inclusive retreat made even smarter after a recent renovation,” was commended for its vibrant atmosphere, attentive service, and seamless blend of luxury and laid-back charm. The publication noted that guests can enjoy high-quality wines, exceptional cuisine, and beautifully designed villas that maintain an intimate, welcoming ambience.

The recognition of the Maldives as the best island destination in Africa and the Indian Ocean reinforces its global reputation for luxury travel, world-class resorts, and natural beauty. From pristine lagoons and overwater villas to innovative wellness concepts and sustainable tourism initiatives, the Maldives continues to set benchmarks for island hospitality.

As travellers seek meaningful, immersive experiences, the Maldives remains a symbol of paradise perfected—where each island tells its own story and every resort captures the essence of barefoot luxury.

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Culture

SO/ Maldives illuminates Diwali with culinary delights, festive spirits, chic island vibes

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This Diwali, SO/ Maldives is set to dazzle with a bold celebration that blends cultural tradition with the resort’s signature flair. Guests are invited to indulge in a day of flavor, music, and style, wrapped in the spirit of light and festivity.

The day begins at The Citronelle Club, where guests can immerse themselves in India’s sweetest traditions with a complimentary Gulab Jamun cooking class. This hands-on session not only celebrates the art of crafting one of India’s most iconic desserts but also offers guests a memorable experience of cooking and tasting together in true festive spirit.

Following the workshop, the culinary journey continues with an exclusive tasting of SO/ Maldives’ brand-new Indian à la carte menu. Bursting with bold flavors and modern interpretations, this exciting menu brings a fresh twist to traditional favorites, showcasing dishes designed to delight both seasoned gourmands and those discovering Indian cuisine for the first time.

As the afternoon rolls into evening, the celebrations flow seamlessly to Lazuli Beach Club and The Citronelle Club, where guests can savor the moment with 40% off select premium beverage bottles. Whether shared over a meal or enjoyed as a toast to togetherness, these indulgent pours elevate the festive mood with sophistication.

The evening comes alive with a vibrant lineup of cultural and family-friendly activities. Guests can express their creativity at a Family Diya Workshop, lighting up the night with personalized clay lamps that symbolize joy and prosperity. At Lazuli Beach Club, a Henna Workshop invites guests to adorn their hands with intricate patterns, while the beachfront transforms into a canvas for a Rangoli experience, where colorful designs bloom in the sand to celebrate the artistry and spirit of Diwali.

No Diwali celebration is complete without a golden-hour glow. At Lazuli Beach, the festivities shine brighter with 50% off saffron martinis during sunset, accompanied by live DJ beats. As the Maldivian sky turns to hues of orange and gold, guests can sip, sway, and soak in an electric yet elegant atmosphere, perfectly in tune with the spirit of Diwali.

“At SO/ Maldives, we reimagine cultural celebrations with a bold, chic island twist. This Diwali, we’ve curated a day that’s all about indulgence, flavors, music, and unforgettable moments,” said Olivier MOIES-DELVAL, General Manager, SO/ Maldives. “It’s about honoring tradition while celebrating in style, surrounded by the natural beauty and energy of the Maldives.”

SO/ Maldives invites guests to light up their Diwali with this one-of-a-kind experience that blends the richness of Indian traditions with the resort’s signature playful luxury.

Celebrate light, flavor, and island chic this Diwali at SO/ Maldives.

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Reethi Faru Resort ushers in 2025/26 festive season with island joy

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Reethi Faru Resort has officially ushered in the 2025/26 festive season with its annual Cake Mixing Ceremony, symbolising the beginning of a period filled with celebration, togetherness, and island warmth. The ceremony marks the start of an exclusive festive lineup designed to create unforgettable moments and experiences for guests.

Before the island sparkles with Christmas lights, October brings a tropical twist to Halloween. Guests are invited to exchange pumpkins for palm trees and enjoy a celebration of mystery, music, and fun. Highlights of the Halloween festivities include a live performance by award-winning artist VICTORI, a costume party, themed décor, signature cocktails, and family-friendly activities.

As the festive season progresses, the resort transforms into a vibrant sanctuary of joy. Guests of all ages can immerse themselves in a wide array of engaging activities that capture the essence of the holidays. Families are encouraged to join tree-decorating sessions, participate in creative workshops, and build gingerbread houses, while couples can enjoy romantic evening strolls along the island’s softly illuminated beaches. The atmosphere is defined by connection, joy, and a shared spirit of celebration.

Throughout December, Reethi Faru Resort will host themed experiences such as a festive Christmas dinner and a grand New Year’s Eve gala, culminating in a lively DJ party that invites guests to dance beneath the island skies. Complementing these celebrations are meaningful experiences such as coral planting sessions with the resort’s resident marine biologist, offering guests a unique opportunity to contribute to marine conservation. Those seeking relaxation can take part in restorative yoga sessions or indulge in revitalising spa treatments, while adventure enthusiasts can enjoy water sports, island excursions, and PADI diving experiences led by certified instructors.

The festive calendar also includes Reethi Faru’s anniversary celebration, the Christmas Tree Lighting Ceremony, and the much-anticipated arrival of Santa Claus in true tropical style. The island’s lively ambience will be enhanced with live music, Maldivian cultural performances, outdoor movie nights, culinary showcases, and spontaneous moments of island bliss.

Every element of the festive programme has been thoughtfully designed to elevate the holiday mood, foster connection, and create lasting memories. From grand celebrations to quiet moments of reflection, Reethi Faru Resort ensures every guest departs with cherished memories and the joy of a truly magical Maldivian festive season.

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