News
China’s online travel bookings to double by 2015
Maldives.net.mv – China’s travel market is powering through the headwinds of a slowing economy, driven by enormous travel demand among the country’s expanding middle class.
Freshly crowned as the largest travel market in Asia Pacific, China will sustain double-digit travel bookings growth through 2015, according to a new report from travel industry research authority PhoCusWright. Travelers continue to shift online at a blistering pace, with online leisure/unmanaged business travel gross bookings growing three times faster than the overall travel market.
“Despite ongoing economic challenges, the middle class is hungry for independent leisure trips and their options for online searching, shopping and buying are expanding,” said Maggie Rauch, PhoCusWright research analyst. “With online travel penetration still trailing well behind Japan and Australia/New Zealand at 15%, there remains enormous potential for online growth, and competition among travel suppliers and intermediaries is hotter than ever.”
Online travel gross bookings will more than double between 2012 and 2015 to exceed US$30 billion, according to PhoCusWright’s China Online Travel Overview Sixth Edition. Online travel agencies, led by homegrown players Ctrip and eLong, will continue to post substantial gains, even as they lose online share to hotel and airline websites. And looming on the periphery are the new breeds of online intermediaries: an increasingly transactional crop of metasearch sites and online shopping malls that have upped their emphasis on the travel vertical.
Gain insight into the latest developments in China’s rapidly growing online travel market. China Online Travel Overview Sixth Edition presents market sizing and projections for the total and online leisure and unmanaged business travel markets in China from 2011-2015. The report also outlines the key trends that will shape China’s travel market in the years to come.
Report highlights include:
- Total market and online leisure/unmanaged business travel bookings for 2011-2015
- Bookings by major travel product segment – air, hotel, rail and car rental – including discussion of key players and segment dynamics
- Detailed online travel market analysis, including online penetration, share by segment, and unique characteristics
- Comparison of online travel agencies (OTAs) versus supplier websites, including key players, bookings and projected growth rates through 2015
- Examination of the OTA landscape – local versus global players, recent activity and comparison of business models and offerings
- Emergence and impact of other online intermediaries, including metasearch and online shopping malls
- Continued importance of offline fulfillment and the role of traditional travel agencies
- Impact of the mobile channel on online travel shopping and purchasing
- Importance of social media platforms and online reviews in travel research and planning
Featured
ELE|NA expands sustainable wellness approach for World Earth Day
This World Earth Day, ELE|NA is placing sustainability at the centre of its wellness approach through a programme led by Sustainability Ambassadors across its spa network. Through a set of circular practices and guest-facing initiatives, the brand is linking environmental responsibility with the spa experience.
At the centre of the programme are ELE|NA’s Sustainability Ambassadors, team members based in each resort spa who promote environmentally conscious practices. These ambassadors support both staff and guests in adopting sustainable actions, from daily operations to workshops designed to encourage participation and awareness.
Guests are invited to join hands-on sustainability workshops that combine learning with practical activities. These include the Juice Bike, sessions on making natural haircare products, the preparation of coconut and coffee scrubs and oils, and the making of coconut candy. Guests can also take part in a sand bundle workshop, where used spa linen is repurposed into handmade sand bundles later used in spa treatments.
ELE|NA’s sustainability model also extends to resource use within spa and hospitality operations. Apples previously used in infused water are turned into apple chips, while orange peel waste from the kitchen is made into sweets served to guests after treatments. Used herbal tea is repurposed as fertiliser for spa gardens, supporting a circular approach to materials and waste.
The brand is also aligning its Earth Day programming with the 2026 global theme, “Our Power, Our Planet”, by focusing on nature-based healing practices. ELE|NA says this includes reducing the use of synthetic tools and instead incorporating natural materials such as bamboo and coconut shells into treatments. The approach is intended to reflect a model of wellness built around renewal and lower-impact resource use.
This philosophy is also reflected in wellness experiences including Ocean Flow, Reiki, Sunrise Yoga and Floating Sound Bath sessions, which are designed to connect guests more closely with the natural environment. Through these programmes, ELE|NA is positioning wellbeing and environmental awareness as part of the same experience.
ELE|NA has also received Gold Standard accreditation from Sustainable Wellness, a non-profit organisation established in 2020 to provide independent sustainability guidance and benchmarking for the wellness sector. The accreditation marks a step in the brand’s sustainability programme and reflects its stated focus on responsible wellness practices.
Beyond its own spas, ELE|NA is presenting sustainable wellness as an operational model that can be applied across resort and spa settings. The brand says the framework is designed to support guest engagement, brand positioning and service delivery, while also being scalable for hospitality operators seeking to integrate sustainability standards, staff training and wellness programming into their own operations.
Featured
The Nautilus Maldives brings back Ocean Discovery Week
The Nautilus Maldives will host Ocean Discovery Week from 2 to 8 August 2026, offering guests a closer exploration of the marine environment in Baa Atoll’s UNESCO Biosphere Reserve. Set around the rhythms of the sea, the programme is designed to bring together ocean discovery, photography, storytelling and family participation.
This year’s edition will feature underwater photographer Tobias Friedrich, who will be joined by his wife Isidora and their two sons, Kian and Dorian. Together, they bring a family-based perspective to the programme, shaped by diving, marine advocacy and shared experience.
Tobias Friedrich is known for his underwater photography and his role as a jury member for the Underwater Photographer of the Year. His work has documented marine environments ranging from tropical reefs to Arctic waters. Isidora, a PADI AmbassaDiver, contributes through storytelling linked to ocean exploration, diving safety and conservation. Kian and Dorian, both certified junior divers, add a younger perspective to the programme through their own connection with the sea.

Throughout the week, guests will be able to take part in a range of activities including manta ray encounters in Hanifaru Bay, night dives and guided snorkelling on the house reef. The programme also includes photography sessions led by Tobias Friedrich, covering underwater composition, storytelling and image-making. These sessions will range from introductory poolside workshops to more advanced guidance.
Alongside this, Isidora will lead storytelling and engagement sessions, while also guiding children’s activities. Evening events will include outdoor cinema screenings focused on underwater phenomena, as well as talks aimed at giving guests a wider understanding of the marine world.
At Naiboli, an Ocean Gallery will display Tobias Friedrich’s work through books, calendars and selected pieces, some of which will be available for purchase. A portion of proceeds will go towards marine conservation initiatives.
For younger guests, Ocean Discovery Week will also be reflected in the Young Wonderers programme. Activities will include coral planting sessions with the resort’s resident marine biologist, along with ocean-themed art, storytelling and reef exploration.
The Nautilus Maldives is presenting Ocean Discovery Week as a programme shaped less by fixed schedules than by shared experiences in and around the sea. Through diving, photography, storytelling and conservation-based activities, the week is intended to deepen guests’ understanding of the marine environment while creating opportunities for connection across age groups.
Featured
Kandooma Maldives offers complimentary third night on premium villa stays
Holiday Inn Resort Kandooma Maldives is offering guests the opportunity to extend their stays through a promotional campaign in which every third night is complimentary across selected premium villa categories.
The offer applies to Beach Houses and Overwater Villas and extends beyond a standard Stay 3 Pay 2 structure. Guests can also book under Stay 6 Pay 4, Stay 9 Pay 6, and longer-stay formats, with every third night free for stays of up to 30 nights.
Available exclusively to IHG One Rewards members, the promotion forms part of IHG’s Asia Pacific “One More Moment” campaign. It is valid for bookings made before 1 May 2026, with travel available through to the end of the year, subject to blackout dates.
The offer also includes no upfront payment and free cancellation up to three days before arrival, giving travellers added flexibility when planning future stays.
Sharon Garrett, Director of Marketing & Sustainability at Holiday Inn Resort Kandooma Maldives, said the offer builds on the appeal of a familiar stay incentive while giving guests more scope to extend their time at the resort.
“Our members really value the simplicity of a Stay 3 Pay 2 offer, but what makes this particularly appealing is the ability to extend that benefit across longer stays,” she said.
“It is about giving guests the freedom to enjoy one more dive, one more spa treatment, or simply one more unhurried day on the island.”
Located in South Malé Atoll, around 45 minutes by speedboat from Velana International Airport, Holiday Inn Resort Kandooma Maldives is positioned as a private island resort with a focus on diving, family-friendly facilities and accessible Maldives holidays. The resort offers a range of accommodation categories, several dining venues, the Kandoo Kids’ Club, and Kandooma Spa by COMO Shambhala.
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