News
China’s online travel bookings to double by 2015
Maldives.net.mv – China’s travel market is powering through the headwinds of a slowing economy, driven by enormous travel demand among the country’s expanding middle class.
Freshly crowned as the largest travel market in Asia Pacific, China will sustain double-digit travel bookings growth through 2015, according to a new report from travel industry research authority PhoCusWright. Travelers continue to shift online at a blistering pace, with online leisure/unmanaged business travel gross bookings growing three times faster than the overall travel market.
“Despite ongoing economic challenges, the middle class is hungry for independent leisure trips and their options for online searching, shopping and buying are expanding,” said Maggie Rauch, PhoCusWright research analyst. “With online travel penetration still trailing well behind Japan and Australia/New Zealand at 15%, there remains enormous potential for online growth, and competition among travel suppliers and intermediaries is hotter than ever.”
Online travel gross bookings will more than double between 2012 and 2015 to exceed US$30 billion, according to PhoCusWright’s China Online Travel Overview Sixth Edition. Online travel agencies, led by homegrown players Ctrip and eLong, will continue to post substantial gains, even as they lose online share to hotel and airline websites. And looming on the periphery are the new breeds of online intermediaries: an increasingly transactional crop of metasearch sites and online shopping malls that have upped their emphasis on the travel vertical.
Gain insight into the latest developments in China’s rapidly growing online travel market. China Online Travel Overview Sixth Edition presents market sizing and projections for the total and online leisure and unmanaged business travel markets in China from 2011-2015. The report also outlines the key trends that will shape China’s travel market in the years to come.
Report highlights include:
- Total market and online leisure/unmanaged business travel bookings for 2011-2015
- Bookings by major travel product segment – air, hotel, rail and car rental – including discussion of key players and segment dynamics
- Detailed online travel market analysis, including online penetration, share by segment, and unique characteristics
- Comparison of online travel agencies (OTAs) versus supplier websites, including key players, bookings and projected growth rates through 2015
- Examination of the OTA landscape – local versus global players, recent activity and comparison of business models and offerings
- Emergence and impact of other online intermediaries, including metasearch and online shopping malls
- Continued importance of offline fulfillment and the role of traditional travel agencies
- Impact of the mobile channel on online travel shopping and purchasing
- Importance of social media platforms and online reviews in travel research and planning
Action
InterContinental Maldives Maamunagau Resort launches ‘Swim with Nurse Sharks’ experience
Nestled in the pristine waters of the Raa Atoll, InterContinental Maldives Maamunagau Resort introduces Swim with Nurse Sharks, a new guided marine experience offering guests a rare opportunity to encounter these gentle creatures in their natural lagoon habitat.
Located just minutes from the island, the calm, shallow waters provide ideal conditions for observing nurse sharks at rest and in motion. The one-hour experience operates three times a week by speedboat and is designed for small groups, making it suitable for families and confident swimmers seeking a meaningful connection with the ocean.
Guided with care and respect for the environment, the experience reflects the resort’s ongoing commitment to marine awareness and responsible interaction with wildlife. Guests gain insight into the behaviour of nurse sharks while exploring one of the region’s few accessible snorkelling sites dedicated to this species.
Available at USD 95++ per person, with special rates for children under 12, Swim with Nurse Sharks adds a distinctive new chapter to the resort’s immersive ocean experiences.
For more information on “Swim with Nurse Sharks” at InterContinental Maldives Maamunagau Resort, please visit the resort’s website.
News
JW Marriott Maldives Resort & Spa invites families to celebrate Eid Al-Fitr in island luxury
This Eid Al-Fitr, JW Marriott Maldives Resort & Spa, a luxury multigenerational resort nestled on the serene shores of Vagaru Island in the Shaviyani Atoll, invites guests to celebrate Eid Mubarak through a crafted collection of experiences that honour tradition, connection, and the joy of togetherness.
To elevate the festive celebration, the resort presents its limited-time Eid Escape to Paradise offer, featuring USD 300 resort credit per stay, along with daily breakfast, a three-course lunch, and a three-course dinner for two at select restaurants. A one-time floating breakfast, served in the privacy of the villa, adds an indulgent highlight to the experience. Families travelling with children under 12 enjoy complimentary accommodation and meals, creating the perfect setting for meaningful celebrations amid refined island luxury and warm hospitality.
With 60 spacious villas, each featuring a private pool and panoramic views of the turquoise waters. Guests can choose between beachfront serenity or the tranquillity of overwater living. Attentive service by a personal Thakuru (butler), ensuring every detail is tailored to their needs. Additionally Guests are also invited to explore the natural beauty of the island by bicycle, encouraging unhurried discovery across the island’s lush pathways.
Relax, Recharge, and Reconnect
To mark the festive occasion, JW Marriott Maldives Resort & Spa invites families to gather and celebrate through moments of connection and shared experience. Festivities begin with a curated “Around the World” buffet at Aailaa, our beachfront restaurant, bringing global flavors together in a warm, intended for loved ones to come together.
Dining remains at the heart of the guest experience across the resort’s five distinctive venues, each offering a refined expression of global cuisine. From the precision of Japanese artistry at Hashi and classic Western favourites at Fiamma, to the elevated treetop Thai dining experience at Kaashi, creating meaningful moments around the table throughout the Eid celebration.
Families are welcomed at Family by JW™ Little Griffins Kids’ Club, offering more than 100 immersive weekly activities, that encourage creativity and discovery, while teens enjoy their own dedicated space at the Teen Lounge. Parents may retreat to Spa by JW, an overwater sanctuary designed to soothe both body and mind, featuring six couple’s treatment rooms and a private deluxe suite
Guided by the JW philosophy of mindfulness, the resort presents experiences that bring families together, including hands-on cooking classes using fresh produce from the JW Garden, guided snorkelling through vibrant coral gardens, beachside cinema evenings, family yoga, sandcastle activities, and Maldivian cultural dinner.
This Eid, guests are invited to celebrate togetherness, presence, and meaningful moments, set against the tranquil rhythm of the Indian Ocean and the resort’s signature understated luxury.
The Endless Summer package elevates the stay with a USD 300 resort credit per stay, complemented by daily breakfast, a three-course lunch, and a three-course dinner for two at select restaurants. A one-time floating breakfast served in the privacy of the villa adds an indulgent highlight, while a 60% reduction on food at Hashi and Shio invites guests to explore the resort’s culinary offerings. Complimentary non-motorised watersports provide effortless enjoyment on the lagoon, alongside the attentive service of a dedicated Thakuru (personal butler), complimentary bicycles, and a one-time 30-minute photography session with one printed keepsake to preserve moments in paradise.
Action
Avani+ Fares Maldives to host Michael Owen’s football camp for second year
Michael Owen’s Football Camp is returning to Avani+ Fares Maldives Resort for a second year, running from 31 March to 3 April 2026 as part of the resort’s Easter holiday programme. Following a strong debut in 2025, the camp will once again see children and teens join the former England striker for hands-on coaching sessions on Fares Island in Baa Atoll.
Designed for kids and teens aged 5 to 13, the four-day camp combines daily training sessions, skills development and team challenges, led by Michael Owen. The programme ends on a high with a celebratory finale, with certificates, medals and jersey signings for every participant. The camp is complimentary for all guests staying at Avani+ Fares Maldives during the event, and each registered participant will receive an official Football Kit, including two sets of customised jerseys, shorts and socks.

Building on the strong response from families last year, the 2026 Football Camp sits within Avani+ Fares Maldives’ broader Easter line-up, pairing structured sports sessions with relaxed island time. Beyond the pitch, younger guests can dip in and out of island adventures at AvaniKids and the Teens Club, with creative arts and crafts and dedicated spaces designed around their age group. Mealtimes are part of the fun too, with Petit Bistro, the resort’s kids-only restaurant, created just for younger guests.
For families keen to get out on the water together, Avani+ Fares Maldives is set within the UNESCO Biosphere Reserve of Baa Atoll, with snorkelling along the house reef right off the island and a full menu of water sports and dive experiences at this award-winning dive resort.
Commenting on the upcoming camp, Michael Owen said: “Coming back to Avani+ Fares Maldives feels like a natural next step after the energy and enthusiasm we saw at the first camp. It is a special environment for families and the camp is all about helping kids build confidence, develop their skills and most importantly enjoy the game together. I am really looking forward to being back on the island in 2026.”

Avani+ Fares Maldives is designed with families in mind, with a wide mix of accommodation styles to suit different group sizes and travel plans. Options range from interconnecting Pavilion rooms for easy togetherness, to Beach Pool Villas with outdoor space for daytime downtime, alongside over water villas set above the lagoon. For families travelling as a bigger group, the resort also offers spacious two and three bedroom Over Water Pool Residences, with generous living areas and room to spread out between activities.
Package rates start from USD 3,500 for a family of four, including accommodation, seaplane transfers and football camp registration. Based on two adults and two children sharing on a bed and breakfast basis, includes taxes and fees. To book, visit www.avanihotels.com/en/fares-maldives, email fares@avanihotels.com or call +960 660 1660.
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