Soneva launches world’s first fully sustainable surfing programme

Soneva has announced plans to launch the world’s first fully sustainable surf programme, Soneva Surf.

With the launch of planned in May, on the first day of the Maldivian surfing season which spans May through to October, the programme aims to tap into the growing interest in the Maldives as a surfing destination.

To celebrate the launch of the surf programme, Soneva has released this short video.

Soneva Surf will be offered at both of Soneva’s Maldives properties, Soneva Fushi in the Baa atoll and Soneva Jani in the Noonu atoll. Plus Soneva in Aqua will offer a Surfing Charter within both atolls.

Prices for Soneva’s surfing packages start at USD 350++ per guest for three hours from Soneva Fushi or Soneva Jani, which includes a Surf Instructor/Guide, water, snacks, usage of surfboards, rash guards, sunscreen and board wax. A private boat for a maximum of four guests for three hours including surfing equipment costs USD 1,000++.

The Surf Charter with Soneva in Aqua starts at USD 4,200++ for one night, a maximum of four adults and two children. This includes all meals (excluding alcohol and soft drinks), a Surf Instructor/Guide, Mr. Friday, Spa Therapist, Chef and Captain.

So far, Soneva has discovered 13 and 11 surfing spots in the Baa atoll and Noonu atoll, respectively; and hopes to uncover many more. Each of these locations are relatively unknown, meaning they are less travelled, uncrowded and secret. Surfing in the Baa atoll and Noonu atoll is more suited to intermediate to advanced surfers, but beginners will find surfing spots that cater to their needs.

“Surfing here is about the search and discovery of something that is secretive and pristine. This is something that is so rare to find in the world these days and, what is incredible, is that this is something that we have on our doorstep,” Soneva Surf’s Manager Sunny Yang was quoted in a statement, as saying.

“Our mission is to show surfers that sustainable surfing can be achieved without sacrificing the quality of the experience,”

Soneva Surf is pioneering luxurious yet sustainable surfing, using eco-friendly surfboards, leashes, fins, rash guards, sunscreen and board wax. Soneva encourages guests who are interested in surfing to leave their surfing equipment at home and use the eco-friendly brands that were carefully selected by Soneva. Products are also available for sale.

As part of the programme, Soneva will also be working with the local communities to help support the further growth and development of surfing across the Maldives in an effort to encourage the younger generation to understand the power and vulnerability of their ocean home. Soneva will be working with their partners to help provide equipment, opportunities and training for aspiring Maldivian surfers, including hosting surfing events in the future.

Soneva, a world-leading luxury resort operator, runs two resorts in the Maldives, Soneva Fushi and Soneva Jani.

Established in 1995, Soneva Fushi is the original Soneva. The No News, No Shoes blueprint for all desert island barefoot luxury hideaways is located within the Baa Atoll UNESCO Biosphere Reserve in the Maldives. Soneva Fushi inspires the imagination with 65 spacious beachfront villas, ranging in size from one to nine bedrooms, hidden amongst dense foliage.

The iconic resort has bagged several international awards for eco-friendly tourism and green initiatives, including the 2017 Green Hotelier Award for the Asia Pacific region and the Sustainable Hotel Award by the Hotel Investment Conference Asia Pacific (HICAP) as well as a spot in the Gold List compiled by Condé Nast Traveler China as the Best Hotel in the Maldives and amongst the best resorts in the world in the Condé Nast Traveler Readers’ Choice Awards 2017.

Opened in December 2016, Soneva Jani is Soneva’s newest property and its second resort in the Maldives.

Soneva Jani encompasses a collection of 24 overwater villas and one island villa set in a 5.6 kilometre private lagoon located in the northern Noonu atoll. The resort spans five islands surrounded by pure white beaches, covered in rich tropical vegetation, offering the ultimate in privacy and luxury.

Each of the resort’s multilevel water villas has its own private pool and a retractable roof that allows guests to sleep beneath the stars. Many villas also have slides that transport guests directly from the top level into the lagoon below. Other hotel highlights include a spa, an observatory — home to the largest telescope in the Indian Ocean — and an outdoor cinema.

Since its opening, Soneva Jani has created a lot of buzz amongst luxury travellers with its exciting features such as the retractable roofs and the water slides. It has been named the Best Over-the-Top Luxury hotel of the year by Jetsetter.com, the best new resort in the world by CNN, and the Leading Luxury Hotel/Resort in South Asia and Leading Luxury Hotel/Resort in Maldives.

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