Business
Pullman Hotels launches global brand campaign with Paris Saint-Germain
Pullman Hotels & Resorts has unveiled The Art Of Pullman brand campaign in collaboration with one of the world’s most popular football brands, Paris Saint-Germain.
The global campaign with Paris Saint-Germain, an official partner of Accor’s lifestyle loyalty programme ALL – Accor Live Limitless, is inspired by the brand passion for art and design, and interprets different hotel experiences in a modern, aspirational and artistic way.
The campaign celebrates the power of art through the Paris Saint-Germain players, showcasing the star athletes in a series of digital episodes.
“At Pullman, we strive to blur the boundaries between art and life, so naturally we are excited to be launching such a compelling project with Paris Saint-Germain, which represents a shared ethos: being masters of your art,” Lilian Roten, Global Vice President, Brand Management, Pullman Hotels & Resorts, said.
“In these challenging times, we want to inspire everyone to take a moment to enjoy the artistry at work in the individual approaches of the Paris Saint-Germain players and encourage Pullman guests to think more about what they would like to achieve, what they find fulfilling, and how they deem and value success.”
The campaign, which will debut on Pullman’s social media platforms, YouTube channel and on the Pullman website throughout August, will feature several top Paris Saint-Germain players, including Neymar JR, Kylian Mbappé, Ander Herrera, Mauro Icardi, Angel Di Maria, Keylor Navas and Christiane Endler, as they set out to inspire and encourage viewers to push their boundaries and think outside the box.
“We are very proud of this activation with Pullman Hotels & Resorts,” Marc Armstrong, Paris Saint-Germain’s Chief Partnerships Officer, said.
“It is the first major campaign we have worked on with one of the Accor Group’s individual brands after a strong first season of our Principal Partnership, where the focus has been on the new ALL – Accor Live Limitless program. There is a great synergy between the Pullman brand and the club, as this #ArtofPullman campaign demonstrates, and we are very much looking forward to working with them on this and other exciting campaigns.”
In addition to Paris Saint-Germain’s involvement, photographer Brooklyn Beckham, an artist in his own right, has lent his creative touch to the new campaign, in behind-the-scenes images. Beckham featured the Paris Saint-Germain players he filmed in an exclusive campaign video series.
“Art plays an important role in my life and ever since I picked up a camera for the first time, I found it easy for me to express myself and love how it enabled me to capture my perspective,” Brooklyn Beckham said.
“It was fun to participate in Pullman’s new brand campaign with Paris Saint-Germain. I hope it will allow audiences to see the players through a different lens.”
Art isn’t just for walls, it’s for living. Placing a strong resonance on mastering one’s craft, Pullman’s relationship with contemporary art has developed alongside the brand’s core mission of nurturing the entrepreneurial spirit. New entrepreneurs are invited by Pullman to unlock their potential, as they create the ideal environment to ignite creativity.
As a brand driven to provide a unique work and play dynamic for its guests, Pullman aims to inspire and encourage travellers to achieve their goals, be it in their arena of choice or on canvas.
“Pullman understands that its hyper-connected guests are instinctively inquisitive, that they are driven to be creative and want to feel empowered to push the boundaries in their everyday lives,” Steven Taylor, Chief Marketing Officer, Accor, said.
“The new ‘The Art Of’ campaign with Paris Saint-Germain, which was conceived and produced by our Chief Creative Officer Jean-Guilhem Lamberti and his talented team, brings to life Pullman’s modern perspective and adventurous spirit in providing an all-encompassing hotel experience that appeals to open-minded, forward thinking travellers.”
The Pullman brand purpose is to stimulate the body and mind of its guests to ensure they perform at their very best. From performance fueling menus, energising fitness offerings, dynamic food and beverage experiences, vibrant and happening nightlife, and live art performances, visitors can feel at their very best whether traveling for business or leisure.
This new global brand campaign sparks curiosity and stimulates the mind in a way which will inspire guests to push their boundaries further whether staying at home or when they travel and stay with Pullman.

In Maldives, Pullman Hotels & Resorts runs the recently-opened Pullman Maldives Maamutaa Resort.
Pullman Maldives Maamutaa Resort is located in the Gaafu Alifu Atoll, a 55-minute domestic flight from Velana International Airport, followed by a short speedboat ride from Kooddoo Airport.

The all-inclusive Pullman Maldives Maamutaa boasts 122 decadent villas, including two exclusive Aqua Villas featuring bedrooms submerged beneath the turquoise waters for a truly memorable experience of the region’s marine life up close.

Guests will never go hungry, as the resort boasts one of the most generous, all-inclusive offers in the Maldives, complete with a variety of culinary delights available at six outlets across the island.
Children and teens are well catered for at Playground and Skillz Sports Centre, with a range of entertaining and educational activities including snooker, table tennis, various board games and a golf simulator. Nature walks, treasure hunts, and outdoor sports are also available for the adventurers at heart to enjoy the natural beauty of the island.

Fitness enthusiasts can start at the resort’s Fit Trail island jogging track with five fitness stations offering a variety of physical trails, or level up with a complete boot-camp Raaveriya Workout experience that kick starts with callisthenics followed by an invigorating run on the beach and a refreshing swim in the lagoon.
For complete restoration of the body, mind and soul, choose from a selection of signature facials, body treatments and massage therapies available at the resort’s Spa by Phytomer, which features eight treatment rooms perched over a shallow, white sand lagoon.
Business
Feydhoo Hall opens at dusitD2 Feydhoo Maldives as new event space
Dusit International, one of Thailand’s leading hotel and property development companies, has announced the opening of Feydhoo Hall, a landmark event venue at dusitD2 Feydhoo Maldives, redefining the possibilities for meetings, celebrations, and destination events in the Maldives.
Designed to bring scale, flexibility, and creativity to island gatherings, Feydhoo Hall represents a bold step forward in positioning the Maldives as a dynamic destination for conferences, weddings, and large-scale social occasions.
Feydhoo Hall offers a versatile event complex designed to accommodate a wide range of gatherings, from corporate meetings and conferences to weddings and social celebrations.

At its core is the 390 sqm Main Hall, capable of hosting:
- Up to 300 guests in theatre-style setup
- Up to 240 guests for dining and banquet-style events
- Up to 200 guests for cocktail-style receptions
- Up to 144 guests in cluster-round configuration
Enhancing the flexibility of the venue are additional dedicated spaces, including:
- A 110 sqm Veranda Terrace, ideal for welcome receptions, breakout sessions, and pre-event gatherings, accommodating up to 100 guests for cocktail-style events.
- A spacious 1,000 sqm Lawn Space, perfect for large-scale outdoor celebrations, destination weddings, and open-air events, accommodating up to 400 guests for cocktail receptions and up to 350 guests for dining setups.
- The 55 sqm Ekugai Meeting Room, designed for smaller meetings and executive sessions, accommodating up to 30 guests in theatre or dining setup and 24 guests in cluster-round format.
Together, these integrated spaces create a seamless indoor-outdoor event experience, allowing planners to design dynamic and personalised event journeys.
True to the dusitD2 brand’s lifestyle-driven philosophy, Feydhoo Hall introduces a fresh approach to meetings and events — where productivity meets creativity in an inspiring island setting.
The venue offers flexible meeting formats designed to suit different event needs, including:
- Half-Day Meeting Package (4 hours) — ideal for focused sessions, executive meetings, and creative workshops.
- Full-Day Meeting Package (8 hours) — designed for immersive conferences, extended workshops, and large-scale corporate gatherings.
These thoughtfully structured packages provide planners with the flexibility to create impactful and seamless experiences, whether hosting intimate strategy sessions or dynamic full-day events.

Located just seven minutes by speedboat from Velana International Airport, dusitD2 Feydhoo Maldives combines accessibility with vibrant lifestyle energy, offering event planners and guests a rare balance between convenience and tropical escape.
With the introduction of Feydhoo Hall, the resort strengthens its position as a versatile destination — not only for leisure travellers but also for international conferences, creative retreats, luxury weddings, and large-scale social celebrations seeking something refreshingly different in the Maldives.
Business
BBM expands retail presence with new Hulhumalé outlet
Bestbuy Maldives (BBM) opened a new wholesale store in Hulhumalé Phase 2 on Monday.
The outlet is located on the ground floor of Lot 20286, Nirolhu Magu, and is intended to improve access to BBM’s imported goods for residents of Hulhumalé Phase 2 and for businesses operating in the area.
According to the company, the opening forms part of its plan to expand services closer to customers in line with population growth in Hulhumalé.
With the opening of the new store, BBM’s full range of imported and distributed products will be available at the Hulhumalé Phase 2 location. These include consumer goods from international brands such as Lifebuoy, Vaseline and Unilever.
The store will also stock wholesale food products from brands including Daily, Cavin’s and Redman.
BBM has supplied goods to resorts, hotels and retail outlets across the Maldives for several years.
Action
Ataraxis Grand & Spa hosts integrated work-and-dive corporate retreat in Fuvahmulah
Ataraxis Grand & Spa recently hosted a week-long, closed corporate offsite in Fuvahmulah for a US-based artificial intelligence company, highlighting the island’s growing suitability for integrated work-and-experience retreats. The retreat brought a group of 36 international professionals to the property, which was reserved exclusively for the programme.
Designed as a private company offsite, the stay combined structured daily work sessions with guided diving and beginner-friendly surf experiences, creating a balanced format that blended focused collaboration with physical reset.

A notable component of the programme was dive training and certification. During the retreat, 17 participants completed their Open Water certification, while a further six undertook the Advanced Open Water course, with training and dives scheduled alongside work sessions as part of the integrated itinerary.
Throughout the week, participants worked on-site using dedicated shared spaces supported by reliable high-speed internet, allowing meetings, informal collaboration and scheduled activities to take place within a single, uninterrupted environment. This setup enabled teams to move seamlessly between work periods and organised ocean activities without leaving the property.

Fuvahmulah’s natural and operational advantages formed a key part of the retreat’s appeal. As one of the Maldives’ largest inhabited islands, it offers immediate access to pelagic dive sites, internationally recognised shark diving and surf breaks suitable for instruction, alongside the infrastructure required to support extended group stays.

The offsite reflects a growing preference among technology and knowledge-sector teams for small-scale retreats that prioritise concentrated work environments and team cohesion over traditional conference formats. Such programmes typically involve longer stays and higher per-capita spend, aligning with sustainable, quality-driven tourism models.
The retreat also demonstrates how locally operated properties such as Ataraxis Grand & Spa are supporting this shift by delivering unified environments where accommodation, workspaces, connectivity and curated experiences operate as a single programme rather than separate services.

As organisations continue to explore alternative formats for strategy sessions, team resets and creative offsites, Ataraxis Grand & Spa’s experience positions Fuvahmulah as an increasingly viable destination for integrated corporate retreats.
Ataraxis Grand & Spa offers work-and-dive retreat programmes in Fuvahmulah that combine accommodation, dedicated workspaces, high-speed connectivity and organised diving and surfing.

Further information on retreat formats and dive-inclusive stays is available via the Ataraxis Grand & Spa website.
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