Featured
Maldives on top of Gulf travellers’ mind for post-pandemic travel
Leading outbound travel agencies in Gulf countries say demand for outbound travel from the region will likely return from the third quarter of the year, with most travellers making long-haul international travel plans choosing the Maldives for a tropical getaway.
A survey conducted by AVIAREPS of 94 leading outbound travel agencies from Gulf countries shows that demand for outbound travel from the region is expected to return from August or September, with a majority of travel agencies to begin promoting their travel offerings from July through to September.
Most promotional offerings will take the form of full travel packages that include airfare, accommodation and tour components, with intra-Middle East packages to be most popular, followed by packages for travel to South East Asia, Indian Ocean destinations like the Maldives, and Europe.
The survey, first conducted in early May, is being conducted on a monthly basis in order to monitor travel agent sentiment as outbound travel agencies and destinations prepare for a recovery and return to business while grappling with the Covid-19 pandemic and its impact on international travel.
Respondents include 24 agencies form Saudi Arabia, 21 from the United Arab Emirates, 21 from Bahrain, 11 from Qatar, 10 from Kuwait and seven from Oman.
Sixty per cent of the respondents expect a return to outbound travel from August and September, but 14 per cent do not see a return until 2021.
Following this, 65 per cent of travel agents will begin their outreach to clients with promotions from July through to September. Thirteen per cent say they will commence client engagement as early as June.
A return to international travel demand in the summer is conditional on flights becoming available and destinations opening up their borders to visitors.
Strong but cautious demand is expected not only from pent up demand following Covid-19 lockdowns, but also resulting from clients wishing to venture outside while escaping the heat of a Middle Eastern summer.
The propensity for travellers from the Gulf to book international travel with relatively short led-booking times also encourages travel agents to expect international travel demand to return quickly once it is safe to do so. Travel to visit family and friends overseas is also expected to be another incentive for many to venture overseas as soon as they can.
Almost all (97 per cent) of respondents mentioned that full serviced offerings that include flights, accommodation, land arrangements (including car hire) and tours, will be part of their promotional line up. Seventy-five per cent will provide offerings that combine flights and accommodation, and only 27 per cent will promote accommodation only deals.
When asked what percentage of total outbound demand agents believe will go to which region, Intra-Middle East travel ranked the highest at 17 per cent, followed by South East Asia at 14 per cent, the Indian Ocean destinations of Maldives, Mauritius and Seychelles at 12 per cent, and Europe at 11 per cent.
Looking at individual destinations that Gulf agents will actively promote or expect demand for, the top 10 destinations in order of perceived popularity are:
- Maldives
- Azerbaijan
- Turkey
- Georgia
- Austria
- The UAE.
- Australia
- Germany
- Malaysia
- Sri Lanka.
Another interesting finding of the survey was that the level of pre-booked cancellations was relatively low for the remaining months of the year, suggesting that many in the Gulf who had pre-booked international travel prior to May were taking a ‘wait and see’ approach prior to cancelling.
“The world with regards to the possibilities of international travel is changing daily. Nevertheless, it is necessary to follow market sentiment during this period so that destinations, airlines, hotels, tour operators and equally importantly our outbound travel agent partners throughout the region can plan and strategise for the speediest of recoveries,” Glenn Johnston, Vice President Middle East and Global Public Affairs at AVIAREPS, was quoted in a statement, as saying.
“Encouragingly, despite the current difficulties and disruptions to life and business as we knew it, the survey results do reflect the Middle East’s penchant for an overall view of optimism and action, which I think all of us can take solace in and strength from as we all plan for recovery in the months ahead.”
The Maldives is preparing to reopen its borders to visitors in July.
The country’s tourism ministry has drafted and invited comments from industry stakeholders on its own guidelines on reopening the borders.
The coronavirus outbreak has hit the Maldivian economy hard, as travel restrictions and other preventive measures affect the country’s lucrative tourism industry, which contributes the bulk of the island nation’s state revenue and foreign reserves.
All international airlines have suspended scheduled operations to the Maldives, as the island nation enforced a blanket suspension of on-arrival visa in late March in a bid to combat the spread of the novel coronavirus.
Cruise ships and foreign yachts were also banned from docking at any of the country’s ports.
Before the pandemic, the government had been bullish about tourism prospects, targeting two million, high-spending holidaymakers this year after last year’s record 1.7 million.
However, tourist arrivals saw a year-over-year decline of 22.8 per cent in the first 10 days of March. Officials say the number of tourist arrivals to the Maldives could drop by half in 2020.
With arrival numbers falling and the visa suspension in effect, several resorts across the Maldives had been closed.
Tourism has been the bedrock of the Maldives’ economic success. The $5 billion-dollar economy grew by 6.7 per cent in 2018 with tourism generating 60 per cent of foreign income.
However, the government is at present projecting a possible 13 per cent economic contraction this year — an estimated $778 million hit.
On March 8, Maldives reported its first cases of the novel coronavirus, as two hotel employees tested positive for Covid-19 at a luxury resort in the archipelago.
Eighteen more cases — all foreigners working or staying resorts and liveaboard vessels except five Maldivians who had returned from abroad — were later identified.
A six-case cluster of locals, detected in capital Male on April 15, confirmed community transmission of the coronavirus. Several more clusters have since been identified, bringing the total number of confirmed case in the Maldives to 1,962.
Eight deaths have been reported and 1,125 have made full recoveries.
The Maldives announced a state of public health emergency on March 12, the first such declaration under a recent public health protection law.
The public health emergency declaration has allowed the government to introduce a series of unprecedented restrictive and social distancing measures, including stay-at-home orders in capital Male and its suburbs, a ban on inter-island transport and public gatherings across the country, and a nationwide closing of government offices, schools, colleges and universities.
Non-essential services and public places in the capital such as gyms, cinemas and parks have also been shut.
Restaurants and cafes in the capital have been asked to stop dine-in service and switch to takeaway and delivery.
A nationwide shutdown of all guesthouses, city hotels and spa facilities located on inhabited islands is also in effect.
The restrictions in the capital region are now being eased in phases, with the first phase lasting at least until mid June. Most restrictions remain in place for the time.
Awards
Multiple wins for JW Marriott Maldives Kaafu Atoll at World Luxury Travel Awards 2025
JW Marriott Maldives Kaafu Atoll Island Resort is celebrating its success at the 2025 World Luxury Travel Awards, where it has been honoured with multiple titles, including Luxury Beach Resort and Luxury Villa Resort. These accolades reaffirm its position as one of the world’s distinguished luxury destinations and highlight the resort’s dedication to exceptional service, innovative design and memorable guest experiences in the heart of the Indian Ocean.
Nestled in the Emboodhu Finolhu lagoon, just 15 minutes from Velana International Airport, the five-star resort received further prestigious recognition across several categories, strengthening its reputation as a premier luxury destination in the region. The resort was named Best Luxury New Resort in the Indian Ocean, Best Luxury Family Beach Resort in the Maldives, and Best Luxury Island Resort as a Global Winner.
Complementing the resort’s success, Spa by JW also achieved international acclaim, receiving three awards that underscore its harmonious blend of tranquillity, contemporary innovation and exceptional design. The spa was recognised for Best Interior Design in the Indian Ocean, Best Luxury Oceanview Spa in the Indian Ocean, and Best Luxury Overwater Spa as a Global Winner.
“These honours reflect our team’s commitment to delivering exceptional experiences and personalised service to every guest,” said Srikanth Devarapalli, General Manager of JW Marriott Maldives Kaafu Atoll Island Resort. “At our resort, modern luxury is complemented by authentic Maldivian warmth, where every detail — from design to service — is thoughtfully crafted to create memorable moments and meaningful connections.”
JW Marriott Maldives Kaafu Atoll Island Resort offers a serene island escape with expansive overwater and beach pool villas, world-class dining and the award-winning Spa by JW, where guests are invited to unwind in complete serenity while enjoying panoramic views of the Indian Ocean.
Established in 2006, the World Luxury Travel Awards celebrate excellence across all sectors of the luxury travel and tourism industry. The recognition of JW Marriott Maldives Kaafu Atoll Island Resort among this year’s global winners further reinforces its status as one of the world’s leaders in luxury hospitality.
Drink
Midweek sundowners: Canareef Resort Maldives’ ‘Sunset Cocktails’ light up Wednesday evenings
Every Wednesday evening, Canareef Resort Maldives comes alive with its “Sunset Cocktails” experience – a relaxed blend of refreshment, music and ocean views that invites all guests to savour the island’s golden hour.
Guests are welcomed to an elegant beachfront setting where the sky meets the sea in a vivid display of colour. Complimentary cocktails and snacks are served, thoughtfully prepared to delight the senses and complement the tranquil surroundings. Whether unwinding after a day of activities or simply enjoying the island ambience, the atmosphere is one of easy conversation and shared enjoyment.
Adding to the charm of the evening, the event features the vibrant energy of a live DJ set or live music, providing a soundtrack that moves from mellow tunes to upbeat rhythms as night falls. Open to all in-house guests, “Sunset Cocktails” is designed as a social gathering where guests can meet, connect and create memorable moments together.
As with all tropical occasions, the event is subject to weather conditions, making each edition a unique experience. On clear evenings, “Sunset Cocktails” often becomes a highlight of the week, inviting guests to raise a glass and toast to island life by the sea.
Canareef Resort Maldives invites guests to sip, savour and celebrate the island’s signature sunset – the perfect midweek pause against the backdrop of Addu Atoll’s serene horizon.
Celebration
Celebrating 30 years: Banyan Tree Vabbinfaru launches festive ‘Season to Return’
This festive season, Banyan Tree Vabbinfaru is inviting travellers to return to where the story of the “Original Maldives” began — a sanctuary of barefoot elegance, ocean tranquillity and heartfelt connection.
From 22 December 2025 to 10 January 2026, the island will celebrate its 30-year journey with the theme “A Season to Return” — a tribute to gratitude and renewal, where moments of wellbeing, community and culinary artistry come together.
The festive period at Banyan Tree Vabbinfaru is designed as a time to slow down, restore balance and reconnect with what truly matters. Each day begins with sunrise yoga or meditation by the ocean, followed by regenerative spa rituals at the award-winning Banyan Tree Spa, recognised at the Travel + Leisure Asia Awards 2025.
Programme highlights include the New Year’s Yoga Awakening on the Lagoon Platform, Gratitude Meditation sessions and Herbal Massage Oil Workshops. Each experience reflects Banyan Tree’s holistic approach to wellbeing, harmonising nature, mindfulness and rejuvenation as the new year unfolds.
A celebration of global flavours with local inspiration will be presented across the resort’s three restaurants and two bars.
Each evening will offer a distinctive dining journey that highlights a sense of place. At Saffron, the Thai Degustation Dinner will showcase refined interpretations of Thai cuisine, while at the award-winning Madi Hiyaa, an elegant Omakase and Sake Pairing menu will be served, with each course crafted to tell its own story of flavour and artistry.

At Sangu Garden, themed evenings such as Maldivian Oasis and Fisherman’s Night will pay homage to the island’s vibrant heritage. The Orthodox Night, curated in honour of the Russian New Year, will bring additional warmth to the season with a candlelit dinner under the stars, featuring ocean-fresh delicacies and live music.
The programme will also feature indulgent tasting experiences, including Japanese Lobster and Champagne dinners and Lagoon Wine and Chocolate tastings, curated to inspire curiosity and delight. Hosted at Madi Hiyaa, the overwater restaurant overlooking the Indian Ocean, these evenings will unfold against a backdrop of tranquil lagoon vistas — a celebration of togetherness and the timeless beauty of the Maldives.
Guests interested in culinary creativity will be able to participate in a series of interactive classes. The Saffron Signature Cooking Class, Maldivian Curry Class and Island Barman Japanese Cocktail Workshop will offer opportunities to learn new skills under the guidance of the resort’s culinary team, combining technique with the simple joy of creation.
As the sun sets, the island will transform into a setting for connection and celebration. The festive line-up includes Christmas Eve Sunset Cocktails, a New Year’s Eve Gala Dinner with a Masquerade theme and a beachside countdown, complemented by traditional Bodu Beru performances under the stars. Each moment is designed to reflect Banyan Tree Vabbinfaru’s legacy of hospitality, nurturing a sense of connection, wellbeing and belonging.
In line with the brand ethos “Embracing the Environment, Empowering People”, the festive season will also be anchored in purpose. Guests will have the opportunity to join meaningful activities led by the resort’s pioneering Marine Lab — the first of its kind in the Maldives. Initiatives such as Christmas Coral Micro-Fragmentation Planting, “Save the Reef” snorkelling experiences, local reef clean-ups and educational marine talks will support the island’s long-standing conservation mission and encourage deeper engagement with the ocean environment.
With the theme “A Season to Return”, Banyan Tree Vabbinfaru’s festive programme reflects the spirit of the resort’s 30-year journey — a tribute to the people, culture and heritage that have helped define the Original Maldives for generations.
Travellers choosing to return to Banyan Tree Vabbinfaru for the 2025 festive season will enjoy exclusive benefits, including savings on villa stays for bookings of five nights or more, along with a range of additional privileges designed to inspire joy, balance and renewal.
As the year draws to a close, A Season to Return offers moments of gratitude and gentle anticipation for new beginnings — a celebration of love, romance and the enduring appeal of returning to where it all began.
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