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Amit Majumder: leading Jumeirah Vittaveli’s constant evolution

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In India, the early 2000’s were marked by an expansive growth in sectors such as banking and insurance. Several brilliant young minds shifted their careers to those fields, leaving behind traditional service industries such as tourism and hospitality.

It was true for Amit Majumder and his fellow students, too. Most of his colleagues that had started out in the hospitality industry with him left to pursue careers in banking and insurance. But Amit stayed and his resolve has been highly rewarded; with a career spanning more than 16 years, Amit has climbed up the ranks to become the General Manager at Jumeirah Vittaveli in the Maldives, one of the most renowned luxury resorts in this world famous island paradise.

Maldives Insider sits with Amit to speak about his career, Jumeirah Vittaveli’s evolution and his perception of the Maldives tourism industry.

It might seem like a short journey, but it has been a fantastic journey filled with lots of learning, experience and joy!

Maldives Insider: What made you join the tourism industry?

Amit Majumder: For my graduate studies, I enrolled in economics. But I thought I should do something more vocational for my post-graduate studies. That is why I chose to enrol in Hotel Management. I have always had a neck for cooking and had dreamed of becoming a chef. But being young, I lacked the kind of discipline needed to head a professional kitchen. So I moved to something close to that — food and beverage service.

I started right out of Hotel Management School in India when I was just 19 years old, joining Oberoi Hotels and Resorts. It was a fantastic experience. I learned more in my first job than what I had learned during my studies, and that influenced me so much that I never had the desire to change my career path after my first job in the industry, unlike many of my friends who left the hotel industry and chose different paths like banking, insurance and call centre postings, which were booming at the time in India.

MI: What was your career progress like after joining Oberoi?

AM: After two years with Oberoi, I joined Jumeirah for the first time in 2002 at Burj Al Arab Jumeirah and later moved on to Madinat Jumeirah as part of its opening team. I spent five years in Dubai before coming to the Maldives in 2007 as the Front Office Manager at Kanuhura Maldives (then known as One&Only Kanuhura). I then left the Maldives for Singapore to serve as the Front Office Manager and Rooms Division Manager at Mandarin Oriental.

After about four years in Singapore, it was like the stars just aligned, and I was back in the Maldives, this time rejoining the Jumeirah Group as the Resident Manager at Jumeirah Vittaveli. From there, I moved up the ranks, finally assuming the role of General Manager in August 2016.

It might seem like a short journey, but it has been a fantastic journey filled with lots of learning, experience and joy!

MI: How different is the Maldives from other places that you have worked at?

AM: It is absolutely different — even in the basics. In the Maldives we are not managing a hotel; rather, we are running a small city. We are ultimately responsible for not just the utilities like power and water, but essentially for the well-being of each and every guest that stays with us as well as of all our colleagues. We need to ensure that the staff are motivated and that they have good facilities in terms of accommodation, work environment and welfare. In other places, you do not really have to care about living conditions and leisure facilities of your team after they leave work. But here we have to be very conscious of that all the time.

On the other hand, although people say that things like procurement are especially difficult in a remote island location such as the Maldives, I find this part of the business actually quite easy because you can either get your goods from the local communities or import them through one of the many shipping companies with branch offices located in Male. The key here is to plan ahead and be aware of longer lead times when receiving goods by cargo ship.

The fact that I have spent most of my career in the Maldives speaks volumes. I have done city hotels and resorts in other countries, but the Maldives, and in particular this island, is very special to me.

A two-bedroom beach villa at Jumeirah Vittaveli. PHOTO/ JUMEIRAH

MI: What is your main focus area at Jumeirah Vittaveli?

AM: If you have access to enough capital, anyone can build beautiful properties anywhere in the world. But the core of any establishment remains the colleagues. Here at Jumeirah Vittaveli, we continuously focus on improving facilities and implementing engaging activities to keep our colleagues motivated, so that when they serve the guests they put in their best to provide a genuine hospitality experience. I often hear from our guests that one of the major differences between our resort and other hotels they have visited is the genuine warmth expressed by our colleagues – service does not appear as staged, but is felt like an experience with the right attitude and aptitude.

At the same time, there are many beautiful properties coming up around the world and in the Maldives as well. So we should always keep ours fresh through innovation and creativity while keeping true to our core values.

MI: What is being done to keep Jumeirah Vittaveli fresh?

AM: It is a never-ending process. We started fully operating in 2012 and here we are sitting in 2017, and every year we have added something or done something new. From 2014 onwards, we have been on a path of very vigorous and fantastic changes all around the resort. We have added an airport lounge, the Family Beach Villas, our new restaurant Swarna, and renovated our main restaurant.

This year, we finally unveiled something we have been working on for a while; the all-new five bedroom Royal Residence. I have studied all the large villa categories in the Maldives, and I can safely say that ours is quite unique.

MI: What’s the idea behind the Royal Residence?

AM: The idea behind the Royal Residence is to create a private space which is unique and opulent. I think we have achieved that. The best part was that everybody came together with ideas of what we could do. We have taken inspiration from not just our colleagues, but also from our guests. We constantly listened to our guests and understood what their expectations would be if they were staying in a place like that. This led to the inclusion of a dedicated restaurant, a separate professional kitchen, air-conditioned living and dining pavilion, and not only 1 but 2 private swimming pools, to name only a few of the many unique highlights of our Royal Residence.

The reception has been fantastic. I cannot reveal the revenue figures, but I can say that we have already made quite a big fraction of the amount we spent on construction and interior décor.

The Royal Residence at Jumeirah Vittaveli. PHOTO/ JUMEIRAH

MI: Can you highlight the CSR programmes and eco-friendly initiatives undertaken by the resort?

AM: For the third year in a row, we have achieved the Green Globe certification this year. A team from the Oceanographic Museum in Germany also constantly help us assess the quality of our house reef and advise us on what can be done to protect the corals.

We are trying to reduce plastic in every way possible. In 2013, we established a bottling plant on the island to decrease the amount of plastic bottles given to guests. But we realised that we still had to purchase a lot of plastic bottles for colleague consumption. So we have now expanded that initiative and distributed free reusable water bottles especially for our colleagues. New water dispensers have been installed so that colleagues have easy access to the fresh island made bottled water throughout the back of house area.

We have also replaced items like sugar sachets with cubes kept in enclosed jars. All our drinking straws will soon be replaced with stainless steel ones.

In terms of our CSR programme, we are working on bringing all of our CSR projects together under one umbrella in order to have a more focused approach. We have been working with the center for people with special needs in Maafushi and the orphanage in Villingili for a number of years. I have personally been there on several occasions. Just recently, we also visited the Autism Centre in Hulhumale and established a permanent collaboration with them.

We are also a partner of UNDP Maldives, and keep our doors open for any kind of vocational training programmes for students from local communities.

The Swarna restaurant at Jumeirah Vittaveli. PHOTO/ JUMEIRAH

MI: How do you see the growth and changes in the Maldives tourism industry?

AM: Maldives still is a huge attraction for people all around the world. It is on many people’s bucket list — they want to visit the Maldives at least once in their lifetime. However, those that come here with the intention of visiting just once often keep coming back. Very few places in the world can compare with what the Maldives has to offer from a nature’s perspective — the breathtaking views, the vibrant underwater world and the all-year round pleasant climate.

It is good for the economy that money is being pumped into the country through the tourism industry. We have not yet realised the full potential of tourism, and I think there is still a great potential for expansion in the industry, especially in terms of more airlifts resulting in more tourist influx into the country. More international flights are now coming in to the main airport as well as other domestic airports that are slowly being converted into international arrival and departure points. Additionally, the main airport is being expanded to offer more facilities and services for a larger number of travellers. This is all going to help.

I do not see the number of new hotels coming up as a threat – with increased entry points and facilities, there will be space for a large enough market to sustain the existing and any upcoming hotels. I believe that the whole infrastructure of the country that supports this industry will also move towards where the Maldives should be.

MI: What should be done to attract more tourists?

AM: Not just the government, but the whole industry should focus on new markets with the support of airlines, so that we can bring in more flights. Despite China being one of the most important source markets, there are very few direct flights from China. Another example; India, being very close to the Maldives and having an increased level of outbound travel over the past few years, can be another market to look at to increase air connectivity.

MI: How is Jumeirah Vittaveli being positioned to adapt to the new trends in the industry?

AM: Jumeirah itself is a relatively new, modern company. We have a set brand identity and brand vision, but we are not bound by age-old traditions. So we are always trying new and innovative things.

In terms of Jumeirah Vittaveli, we are constantly upgrading our property and refining our service. We do things differently while still keeping our core culturally connected. We will keep on developing our surroundings and coming up with creative ideas to maintain our position as a market leader.

We are already developing a new category of villas, and constantly adding new F&B venues. We are looking into setting up a new restaurant, which will be based completely on organic food. We are also building a wedding chapel for those who want to renew their vows or who just want to take excellent photographs. We have a very exciting project too, which started as joke; an ice skating ring. Whoever we talk to about it tells us, ‘Oh! You must be joking!’ But we are not joking. We are already building it.

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Dive into conservation: Sun Siyam Iru Fushi introduces snorkelling with a purpose

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Sun Siyam Iru Fushi has introduced an exciting new activity for ocean enthusiasts: Conservation Snorkelling. Led by the resort’s resident marine biologist, Mohamed Shah, this immersive experience allows participants to contribute to marine conservation efforts while exploring the vibrant underwater ecosystem of the Maldives. Combining education, exploration, and action, the initiative offers an enriching opportunity for visitors of all ages.

Participants engage in collecting critical data on coral health and fish populations using underwater fish guides, coral health charts, and writing slates, while learning to identify various fish species. They assess reef conditions and contribute to the protection of the local marine environment. The findings are then discussed with Mohamed Shah, providing deeper insights into the marine life of the Iru Fushi lagoon and house reef.

This activity is a key component of Sun Siyam Cares, the resort’s initiative focused on environmental protection and community support. Families, young couples, and other guests can participate in global conservation efforts through the Coral Watch citizen science project. The activity is open to strong swimmers aged eight and above who feel comfortable snorkelling.

“At Sun Siyam Iru Fushi, we strive to protect the stunning natural environment around us,” said Abdullah Atham, Resort Manager. “Through activities like Conservation Snorkelling, we encourage guests to explore and actively contribute to ocean conservation.”

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Noku Maldives transforms into IHG’s first Vignette Collection resort in Maldives

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IHG Hotels & Resorts has introduced its Vignette Collection brand to the Maldives with the addition of Noku Maldives, joining the rapidly expanding group of unique hotels in unforgettable destinations.

Shahid Hussain, General Manager of Noku Maldives, Vignette Collection, shared, “We are excited to reintroduce Noku Maldives to our guests, as it now debuts as IHG’s first Vignette Collection resort here in the Maldives. At Vignette Collection, we are proud to be a luxury and lifestyle brand dedicated to curating highly personalised experiences. With genuine warmth and thoughtful attention to detail, we create unforgettable moments leading to one-of-a-kind stays.”

Situated amidst the stunning waters of Noonu Atoll, Noku Maldives offers the perfect sanctuary for escaping the world. The resort features 50 modern private villas, each with its private pool, scattered across the island. Guests are greeted by the soft, powdery sands of the resort’s private beach or can relax in the crystal-clear waters of the Indian Ocean.

The resort boasts three restaurants and a bar, including Thari Restaurant offering Asian cuisine, The Palms Bar serving expertly crafted cocktails that blend Eastern and Western influences, and Palms Restaurant for all-day dining. Noku Spa provides wellness programming focused on natural ingredients to enhance overall wellbeing.

Vignette Collection combines each property’s distinct identity with the brand’s collective vision, offering a more authentic travel experience. While each property is unique, they are unified through key hallmarks such as Memorable Rituals and ‘A Means For Good.’ Memorable Rituals, bespoke to each Vignette Collection property, connect guests with the hotel’s identity, locality, and cultural landscape. At Noku Maldives, guests are invited to partake in the Celestial Turtle Ritual, a stargazing experience inspired by the ancient Maldivian art of astronavigation.

Means For Good initiatives are embedded throughout all Vignette Collection properties, reflecting each hotel’s commitment to responsibility, community engagement, and local culture. These initiatives will be introduced at Noku Maldives in 2025.

Just three years after its launch, Vignette Collection has surpassed the halfway mark toward its goal of reaching 100 open and pipeline hotels within 10 years. With 19 Vignette Collection hotels currently open globally and an additional 34 in the pipeline, the brand is set to debut in markets such as Japan and China.

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Celebrate prosperity and joy: Angsana Velavaru’s Lunar New Year extravaganza

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As the Lunar New Year approaches, Angsana Velavaru invites guests to celebrate the Year of the Snake with a curated two-day experience blending tradition, adventure, and festive spirit. On January 28-29, the resort will host a series of unique activities and exclusive culinary offerings to honour the season’s spirit while immersing visitors in its vibrant atmosphere.

On the eve of the Lunar New Year, attendees can participate in a hands-on Dumpling Workshop at Kaani Restaurant. This activity is followed by the ‘Flavours of Asia and Chinese Feast Buffet’, featuring a variety of regional delicacies thoughtfully prepared for the occasion. The evening culminates with the Chunwan New Year’s Eve Gala, an event filled with captivating entertainment that ushers in the new year with unforgettable flair.

For those seeking excitement, the resort provides a range of diving and snorkelling activities suitable for both experts and beginners. Visitors can explore the vibrant house reef through the Citizen Science Snorkelling experience, an initiative that allows participants to contribute to ocean conservation, making their holiday both memorable and meaningful. As night falls, the resort hosts a Caribbean-themed DJ party, where the lively rhythms of the islands set the tone for an energetic evening. A variety of cocktail stations with eclectic drink options further enhances the celebratory atmosphere.

Families are also well catered for, with activities such as friendly Beach Volleyball matches, invigorating Water Aerobics sessions, and a heartwarming Love Bird Feeding experience, ensuring fun-filled moments for guests of all ages.

The first day of the New Year features a Kite Flying Festival—a joyous celebration of the winds, skies, and the endless possibilities of the year ahead. Guests can also embark on a Dolphin Cruise, where serene Maldivian waters meet playful pods of dolphins. For those interested in mixology, the Mojito Mixology Bar at Kuredhi Pool Bar offers an interactive and refreshing take on the classic cocktail. The festivities conclude with a Lunar New Year Banquet at Funa, providing a grand setting for visitors to enjoy a delectable array of dishes, symbolizing prosperity and joy for the year to come.

Angsana Velavaru presents an idyllic setting for an unforgettable Lunar New Year celebration—a serene island retreat where adventure, culture, and tradition converge to create exceptional memories.

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