Connect with us

Featured

Maldives wellness economy soars with GWI and JOALI BEING collaboration

Published

on

The Global Wellness Institute (GWI), a leading non-profit research organisation for the global wellness industry, announced a strategic collaboration with JOALI BEING, marking the Maldives as the 11th country to feature on GWI’s Geography of Wellness platform. JOALI BEING, which opened in 2021, is a pioneering wellbeing resort designed around biophillic principles and focused on delivering transformative, holistic wellness experiences.

The Maldives, as an island economy, has emerged as a premier destination for luxury wellness tourism and spas. The country’s wellness economy comprises two major segments: wellness tourism, valued at $1 billion following an impressive annual growth rate of 35.4% from 2022 to 2023, and the spa sector, valued at $448 million, with an exceptional 63.7% growth rate over the same period.

Through this collaboration with JOALI BEING, GWI has made detailed data on the Maldives’ position within the $6.3 trillion global wellness economy accessible to stakeholders interested in investing in the country’s expanding wellness tourism and spa industries. GWI’s chair and CEO, Susie Ellis, emphasised that by sponsoring the Geography of Wellness report, JOALI BEING is playing a pivotal role in shaping the future of wellness tourism in the region. This collaboration aims to help the Maldives capitalise on the rising demand for wellness travel while maintaining competitiveness in the evolving wellness tourism sector.

Özgür Cengiz, global director of wellness development at Gürok Tourism Group, which operates JOALI BEING, expressed pride in the partnership with GWI. Cengiz highlighted the Maldives’ long-standing association with luxury and natural beauty and noted that the collaboration integrates data-driven wellness insights to enhance its global appeal. By aligning offerings with emerging trends such as nature connection, eco-wellness, and transformative travel, the initiative seeks to attract high-value travellers while promoting sustainability and community development.

The Maldives, spanning 1,192 islands across 26 atolls, is celebrated as a quintessential island paradise with jewel-like islands, white sands, turquoise waters, and luxury wellness resorts. Nature-centred wellness experiences, including encounters with vibrant coral reefs teeming with sea turtles, manta rays, and whale sharks, highlight one of the world’s richest marine ecosystems. The Maldivian way of life fosters a deep connection to nature, with a diet rich in tropical fruits, herbs, and fresh seafood contributing to holistic wellbeing. Environmental sustainability remains a key priority, with government-led initiatives aimed at protecting coral reefs, mangroves, and seagrass beds to ensure harmonious coexistence with tourism.

The Maldives’ traditional healing practice, Dhivehi beys, combines indigenous plant-based remedies with global influences to restore balance within the body. Emphasising harmony among the body’s ‘humours’ of hot, cold, and dry, Dhivehi beys uses natural herbs for healing. The government has recognised its cultural significance and is actively integrating this ancient tradition into tourism, allowing visitors to experience it alongside the country’s natural beauty.

The Global Wellness Economy: Maldives report provides critical data for industry stakeholders and is available for free download.

The Global Wellness Institute (GWI) is a nonprofit organisation recognised as a leading global research and educational resource for the wellness industry. It introduces major industry initiatives and hosts regional events to unite leaders in shaping the future of wellness. GWI aims to improve global health by educating institutions, businesses, and individuals on preventing disease, reducing stress, and enhancing overall quality of life, with a mission to empower wellness worldwide.

Action

Holiday Inn Resort Kandooma Maldives offers Dive Free programme

Published

on

Holiday Inn Resort Kandooma Maldives is offering guests access to a range of dive sites in South Malé Atoll through its Dive Free programme, aimed at divers seeking structured and accessible diving experiences during their stay.

Located approximately 45 minutes by speedboat from Velana International Airport, the resort provides proximity to multiple dive sites within a 10 to 30-minute boat radius. The surrounding waters are known for varied reef structures, current-driven channels and regular marine life encounters, allowing for multiple dives per day.

The Dive Free programme is available to guests staying three nights or more, offering up to two complimentary scuba dives per day for up to two certified divers per villa.

According to Dive Centre Manager Ibrahim Shaan, the location enables access to a range of dive environments within a short distance, including reef and channel dives. He noted that sites such as Kandooma Thila can be reached within minutes, while additional sites offering different conditions are accessible within half an hour.

Director of Marketing and Sustainability Sharon Garrett stated that the programme is designed to integrate diving into the overall guest experience, reducing both time and cost considerations for certified divers.

Water conditions in the area remain suitable for diving throughout the year, with visibility often exceeding 20 metres. The dive sites accessible from the resort include:

  • Kandooma Thila, a coral-covered pinnacle known for sightings of reef sharks and eagle rays
  • Guraidhoo Corner, a channel dive site with strong currents attracting schools of fish and larger species
  • Cocoa Corner, featuring reef walls and drop-offs with occasional pelagic encounters
  • Kuda Giri Wreck, a sheltered site with a wreck and reef supporting reef fish and macro life
  • Kandooma Caves, characterised by overhangs and reef formations with diverse marine species

Additional nearby sites include Manta Point, Lhosfushi, Medhu Faru and Waggiri, offering a mix of reef and channel diving, with seasonal manta ray sightings.

The resort operates a PADI five-star dive centre with guided excursions and access to multiple sites within short travel distances. The Dive Free programme is positioned as an option for divers seeking to maximise time in the water without the need for domestic transfers, providing direct access to dive locations from a single island base.

Continue Reading

Featured

Grand Park Kodhipparu Maldives unveils Eid al-Adha experience

Published

on

Grand Park Kodhipparu Maldives has introduced a curated Eid al-Adha offering aimed at travellers seeking a structured yet flexible way to mark the occasion in a resort setting.

Branded “Island Celebrations: Eid – Connect in Paradise”, the experience is positioned for guests from the Middle East, North Africa and Asia, with a focus on shared experiences, personal time and engagement with the surrounding environment.

Located approximately 20 minutes by speedboat from Velana International Airport, the resort is accessible for short-stay and family travel during peak holiday periods. The property features 120 beach and overwater villas, alongside an overwater spa, house reef and multiple dining outlets.

The Eid experience will begin with an in-villa welcome offering, including Arabic sweets, dates and fruit. The programme is structured around a series of optional activities rather than a fixed schedule. These include lagoon-based experiences, daily yoga sessions at sunrise and sunset, spa treatments, sunset cruises and dining options designed for private or shared settings.

The resort has indicated that the programme is intended to allow guests to engage with activities at their own pace, rather than follow a defined itinerary.

In line with the preferences of Muslim travellers, the resort has incorporated halal-friendly dining options, flexible meal arrangements and an expanded range of non-alcoholic beverages. Villa layouts are also designed to support privacy.
Grand Park Kodhipparu Maldives has reported guest ratings of 9.2 out of 10 on halal travel platforms, reflecting demand within this segment.

The introduction of the Eid programme aligns with broader trends in the Maldives tourism sector, where travel experiences are increasingly structured around personalisation, cultural considerations and smaller-scale experiences.

Continue Reading

Cooking

OBLU NATURE Helengeli by SENTIDO unveils chef-led 9-Hands Dinner experience

Published

on

OBLU NATURE Helengeli by SENTIDO has announced a 9-Hands Dinner event scheduled to take place from 25 to 27 May, offering a curated dining experience as part of its guest programme.

The event will feature a multi-course menu developed by three chefs representing Egypt, Madeira and the Maldives. Each chef will present dishes reflecting their respective culinary backgrounds, combining different techniques and flavour profiles within a single dining concept.

The dinner is positioned as an interactive culinary experience, bringing together elements of storytelling and presentation alongside the menu. According to the resort, the concept is designed to highlight both innovation and traditional influences in cuisine.

The experience will be included within the resort’s plan for in-house guests, forming part of the overall stay offering.

Commenting on the event, General Manager Alain Trefois stated that the initiative reflects the resort’s focus on expanding guest experiences beyond standard dining formats. He noted that the event provides an opportunity for guests to engage with culinary presentation in a structured setting.

Anupam Banerjee, Vice President Food & Beverage at Atmosphere Core, said the collaboration brings together different culinary influences, combining regional ingredients and techniques into a single dining programme.

Located in North Malé Atoll, OBLU NATURE Helengeli by SENTIDO is known for its house reef and marine environment, offering a range of activities alongside its accommodation and dining options.

The resort has indicated that availability for the 9-Hands Dinner event will be limited, with advance booking recommended for guests wishing to attend.

Continue Reading
Advertisement

Trending

Copyright all rights reserved by Maldives Promotion House 2023.