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Maldives wellness economy soars with GWI and JOALI BEING collaboration

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The Global Wellness Institute (GWI), a leading non-profit research organisation for the global wellness industry, announced a strategic collaboration with JOALI BEING, marking the Maldives as the 11th country to feature on GWI’s Geography of Wellness platform. JOALI BEING, which opened in 2021, is a pioneering wellbeing resort designed around biophillic principles and focused on delivering transformative, holistic wellness experiences.

The Maldives, as an island economy, has emerged as a premier destination for luxury wellness tourism and spas. The country’s wellness economy comprises two major segments: wellness tourism, valued at $1 billion following an impressive annual growth rate of 35.4% from 2022 to 2023, and the spa sector, valued at $448 million, with an exceptional 63.7% growth rate over the same period.

Through this collaboration with JOALI BEING, GWI has made detailed data on the Maldives’ position within the $6.3 trillion global wellness economy accessible to stakeholders interested in investing in the country’s expanding wellness tourism and spa industries. GWI’s chair and CEO, Susie Ellis, emphasised that by sponsoring the Geography of Wellness report, JOALI BEING is playing a pivotal role in shaping the future of wellness tourism in the region. This collaboration aims to help the Maldives capitalise on the rising demand for wellness travel while maintaining competitiveness in the evolving wellness tourism sector.

Özgür Cengiz, global director of wellness development at Gürok Tourism Group, which operates JOALI BEING, expressed pride in the partnership with GWI. Cengiz highlighted the Maldives’ long-standing association with luxury and natural beauty and noted that the collaboration integrates data-driven wellness insights to enhance its global appeal. By aligning offerings with emerging trends such as nature connection, eco-wellness, and transformative travel, the initiative seeks to attract high-value travellers while promoting sustainability and community development.

The Maldives, spanning 1,192 islands across 26 atolls, is celebrated as a quintessential island paradise with jewel-like islands, white sands, turquoise waters, and luxury wellness resorts. Nature-centred wellness experiences, including encounters with vibrant coral reefs teeming with sea turtles, manta rays, and whale sharks, highlight one of the world’s richest marine ecosystems. The Maldivian way of life fosters a deep connection to nature, with a diet rich in tropical fruits, herbs, and fresh seafood contributing to holistic wellbeing. Environmental sustainability remains a key priority, with government-led initiatives aimed at protecting coral reefs, mangroves, and seagrass beds to ensure harmonious coexistence with tourism.

The Maldives’ traditional healing practice, Dhivehi beys, combines indigenous plant-based remedies with global influences to restore balance within the body. Emphasising harmony among the body’s ‘humours’ of hot, cold, and dry, Dhivehi beys uses natural herbs for healing. The government has recognised its cultural significance and is actively integrating this ancient tradition into tourism, allowing visitors to experience it alongside the country’s natural beauty.

The Global Wellness Economy: Maldives report provides critical data for industry stakeholders and is available for free download.

The Global Wellness Institute (GWI) is a nonprofit organisation recognised as a leading global research and educational resource for the wellness industry. It introduces major industry initiatives and hosts regional events to unite leaders in shaping the future of wellness. GWI aims to improve global health by educating institutions, businesses, and individuals on preventing disease, reducing stress, and enhancing overall quality of life, with a mission to empower wellness worldwide.

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Celebrate Ramadan in ultimate luxury at The Nautilus Maldives

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This Ramadan, The Nautilus Maldives, an award-winning private island retreat, invites guests to celebrate the sacred month through an exquisite blend of ultra-luxury, cultural heritage, and meaningful connection. The Nautilus Majlis Iftar Pop-Up offers a distinctive celebration of traditions, flavours, and the spirit of togetherness. Visitors can enjoy this exceptional experience in the privacy of their House or Residence, on the tranquil beachfront under the starlit sky, or at an exclusive sandbank retreat. Every element is meticulously designed to provide an unforgettable journey of indulgence and reflection.

At The Nautilus, time and constraints are set aside, allowing guests to embrace the sacred month of Ramadan at their own pace. Through the resort’s signature 24/7 timeless hospitality and unscripted dining concept, Ramadan celebrations are tailored to reflect personal preferences. This year, The Nautilus introduces a carefully curated Iftar menu, served within the extraordinary boho-chic elegance of the Majlis Pop-Up. Honouring tradition while offering bespoke customisation, each meal transforms into a sensory celebration of the holy month. Every detail is attentively crafted, turning dining into a meaningful and unforgettable experience that embodies the essence of Ramadan.

The Nautilus offers exclusive privileges to elevate the Ramadan journey. Guests booking a House or Residence can enjoy up to 30% off the Best Available Rate, along with 15% off treatments at Solasta Spa and 15% off water-sports at AquaNautica.

For those seeking a more indulgent escape, stays of seven nights or more include an additional 10% discount, allowing ample time to fully immerse in the serene beauty of this bohemian ultra-luxury haven. Families are warmly welcomed, with children under 12 staying and dining for free, ensuring a memorable experience for all.

The Nautilus is more than a destination—it is a sanctuary where the spirit of Ramadan is celebrated through cultural immersion, personalised experiences, and bespoke, free-spirited offerings. Beyond the luxury and indulgence, moments of reflection and reconnection are thoughtfully integrated into every aspect of the stay. This Ramadan, The Nautilus offers a retreat like no other—a place where time stands still, and every detail is crafted to elevate the journey.

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Luxury and love at JW Marriott Maldives Resort & Spa

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JW Marriott Maldives Resort & Spa welcomes couples to experience an enchanting romantic retreat on a private island surrounded by pristine azure waters. Situated on Vagaru Island in the serene Shaviyani Atoll, this exclusive resort provides an idyllic haven for those seeking a memorable and intimate getaway.

The resort offers an unparalleled stay, complete with a dedicated personal butler (Thakuru), poolside breakfasts, and romantic beachfront dining against breathtaking sunset backdrops. With personalised service and indulgent experiences, couples are invited to create lasting memories and celebrate their love in a truly magical setting.

Throughout February, JW Marriott Maldives Resort & Spa encourages guests to immerse themselves in moments of romance amidst the stunning turquoise waters. The resort boasts five dining venues, three full-service bars, a wine room with over 1,200 labels, and bespoke destination dining experiences. Couples can savour a culturally rich Boduberu dinner on the beach, featuring traditional Maldivian drumming performances, or enjoy signature couple’s spa treatments at Spa by JW.

Spa by JW offers an intimate setting for couples to unwind together with pampering treatments such as ‘The Power of Touch,’ designed to strengthen connection through therapeutic touch. Guests can craft personalised body scrubs and enjoy a soothing massage, complemented by luxurious spa suites equipped with steam baths, plunge pools, and ocean vistas.

Culinary offerings at JW Marriott Maldives Resort & Spa provide extraordinary dining experiences that celebrate love and togetherness. Romantic beachside dinners under the stars, wine-pairing meals, and exclusive menus elevate every meal into a cherished memory.

The resort’s Boduberu beach dinner allows couples to indulge in Maldivian culture while dining to the rhythmic beats of traditional drums. For a unique dining concept, RIHA presents a private eight-course menu curated by Chef Rohit Agarwal around a sunken outdoor Tandoor & Tawa, blending regional flavours for an unforgettable culinary journey.

Wine enthusiasts can explore the extensive collection in the Wine Room at Aailaa, the resort’s all-day dining venue, which features over 300 wines, ensuring the perfect pairing for any meal.

The resort features a selection of romantic accommodations, including overwater and beach pool villas. Guests can choose sunrise or sunset views and elevate their stay with options like floating breakfasts. Each villa, blending modern luxury with unobtrusive design, ensures privacy and tranquility.

Beach Pool Villas, surrounded by lush greenery, offer private beach access and ample space for ultimate seclusion, while Overwater Pool Villas provide wooden decks, private pools, and stunning ocean views. Each villa spans 248 square meters and includes a king-sized bed, private pool, and a serene ambiance designed for romance.

Couples can enhance their stay with the ‘Romantic Retreat’ package, featuring personalised Thakuru service, floating breakfasts, destination dining, spa treatments, yoga sessions, and a 30-minute photography session. This offer includes complimentary daily breakfasts and dinners, with a starting rate of USD 1,200++ per night for a minimum of three nights. The package is available for stays until December 20, 2025.

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Le Méridien Maldives sets benchmark in sustainability with Green Globe recognition

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Le Méridien Maldives Resort & Spa has achieved the prestigious Green Globe Certification, highlighting its dedication to sustainability and environmental responsibility. This recognition demonstrates the resort’s ongoing efforts to coexist harmoniously with the natural beauty of the Lhaviyani Atoll while offering guest experiences that foster environmental awareness.

Green Globe, a leading global certification program for the travel and tourism industry, assesses organisations based on 44 certification criteria and over 380 compliance indicators. These stringent standards ensure that certified properties adhere to the highest international benchmarks for economic, social, and environmental sustainability.

The resort has seamlessly integrated eco-conscious practices throughout its operations, providing guests with unique opportunities to engage with the environment. Through the Marine Conservation Hub, visitors can participate in marine conservation initiatives and join the immersive ‘Marine Master’ program, part of Good Travel with Marriott Bonvoy. Guided by the resort’s resident marine biologist, this program offers interactive conservation modules such as Reef Explorer, Turtle Quest, and Build A Coral Reef. These activities allow participants to gain a deeper understanding of the Maldives’ fragile ecosystems while actively contributing to their preservation. For younger guests, the Kids Hub offers environmental education programs designed to nurture a greater appreciation for the natural world.

A key aspect of the resort’s sustainability efforts is its 430-square-meter hydroponic greenhouse, one of the largest in the Maldives. The greenhouse produces 30 kilograms of pesticide-free vegetables daily using recycled rainwater and innovative farming techniques. Guests can enjoy farm-to-table dining at The Harvest Table or participate in the Family Foraging program, which combines interactive culinary activities with lessons in sustainable living.

Energy efficiency and resource conservation are at the core of the resort’s sustainability initiatives. Solar installations generating 548 kWp contribute to a 20% annual reduction in diesel consumption. Additionally, water-saving measures, such as tap aerators and wastewater recycling for landscaping, help minimise the resort’s environmental impact.

The resort actively works to protect native vegetation, mangrove ecosystems, and coral reefs, ensuring the preservation of these critical habitats. Its onsite bottling plant eliminates the need for 225,000 plastic bottles annually, while eco-composting systems transform organic waste into nutrient-rich fertiliser, promoting a circular approach to resource management.

Thomas Schult, General Manager of Le Méridien Maldives Resort & Spa, described the Green Globe Certification as a testament to the resort’s commitment to sustainability. “By embedding eco-friendly practices into our guest experiences, we aim to inspire meaningful connections with the environment while safeguarding it for future generations,” he stated.

Situated on the private island of Thilamaafushi in the Lhaviyani Atoll, Le Méridien Maldives Resort & Spa offers a tranquil retreat where timeless European elegance meets the natural splendour of the Maldives. Featuring overwater and beach villas, diverse dining experiences, cultural immersion opportunities, and family-friendly activities, the resort combines a commitment to sustainability with the art of travel, providing an unmatched escape that celebrates both the environment and meaningful guest connections.

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