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Coca-Cola teams up with Marvel for limited-edition packaging launch in the Maldives

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Coca-Cola has launched its limited-edition packaging featuring iconic characters from the Marvel Universe, now available in the Maldives. This collaboration brings together the beloved worlds of Coca-Cola and Marvel, offering fans a unique and immersive experience.

The Coca-Cola x Marvel: The Heroes campaign in Maldives showcases 13 Marvel characters, including fan favourites like Deadpool and Wolverine on Coca-Cola and Coca-Cola Zero Sugar bottles and cans. The packaging features a striking design with a balance of white, red, and black tones, making each product a collectible item.

Consumers in the Maldives can scan the QR codes on these limited-edition products to unlock exclusive AR animation experiences for each hero or villain across all PET and Can packs. This interactive feature allows fans to engage with their favourite characters in a whole new way, bringing the Marvel Universe to life right in their hands.

In select outlets, customers who buy any two large PET bottles will receive a Marvel fridge magnet absolutely free, adding another layer of excitement to the campaign.

“This campaign is about merging two beloved global brands to offer something special to our consumers here in the Maldives,” said Kaushali Kusumapala, Country Director for Sri Lanka and the Maldives. “We’re excited to give fans the chance to engage with their favourited Marvel heroes in a way that’s interactive, immersive, and above all, fun.”

Coca-Cola will support the launch with a comprehensive marketing campaign, including a captivating TV commercial, Out-of-Home advertising, and engaging social media content. The TV spot will transport viewers to a world where the simple act of opening a Coca-Cola can unlocks a gateway to the Marvel Universe, creating magical moments of connection and excitement.

This collaboration is part of a global campaign that spans over 50 countries, including North America, Latin America, Europe, China, Japan, and the Asia Pacific region. Fans worldwide have been collecting these special edition products, and now it’s time for the Maldives to join the celebration.

Coca-Cola is one of the world’s most famous and best-loved brands and has been refreshing the world for 138 years. The Coca-Cola Company, through its bottling partner, Maldives Aerated Water Company Pvt Ltd., has introduced a range of hydrating and delicious beverages to Maldives. The Coca-Cola brand has also sought to brighten consumers’ lives through a variety of engaging projects and activities.

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City Iftar experience curated at JEN Maldives by Shangri-La

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JEN Maldives by Shangri-La is welcoming the holy month of Ramadan with a series of Iftar evenings at Lime Restaurant, inviting guests to gather in the spirit of reflection, gratitude and togetherness.

Recognising Ramadan as a time that brings families, friends and communities closer, the hotel has curated an Iftar experience designed to go beyond dining. The focus is on creating a welcoming environment where traditions are observed, conversations unfold naturally and shared moments are celebrated around the table.

Located in the heart of Malé, Lime Restaurant provides a warm and contemporary setting suited to a range of gatherings, from colleagues reconnecting after work to families and friends breaking fast together. Each evening reflects the generosity associated with Ramadan, featuring carefully prepared dishes, live cooking stations and a selection of sweet treats that balance traditional flavours with creative touches.

Iftar at JEN Maldives by Shangri-La is shaped by attentive service and thoughtful hospitality. Guests are welcomed into an atmosphere that blends comfort with understated elegance, allowing space for reflection while enjoying a relaxed dining experience. The hotel’s culinary and service teams work closely to ensure consistency, quality and authenticity throughout the season.

Whether for intimate gatherings or larger group celebrations, the venue offers flexibility supported by a culinary programme rooted in care and attention to detail. The Ramadan offering is designed to ensure guests feel at ease while enjoying a distinctive Iftar experience in the capital.

Throughout the holy month, JEN Maldives by Shangri-La invites guests to come together at Lime Restaurant to experience evenings defined by flavour, generosity and meaningful connection, in keeping with the true spirit of Ramadan.

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Drink

Provence comes to Maldives with Château Minuty dinner at Milaidhoo Maldives

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Milaidhoo Maldives is hosting a wine pairing dinner celebrating Provençal elegance and gastronomy on 4 March 2026 at the resort’s Shoreline Grill. The evening will feature wines from Château Minuty and will be hosted by Sébastien Nore, Global Strategy and Export Director of Château Minuty, offering guests insight into the winery’s heritage and approach to fine winemaking.

Originally from Limousin, France, Nore brings extensive experience in the international beverage industry. His career includes roles with Kronenbourg Wineries and PepsiCo France, followed by senior leadership positions at Diageo and Baron Philippe de Rothschild. He has played a key role in expanding Château Minuty’s global presence and currently oversees the winery’s strategy, sales, communication and marketing, with a focus on innovation and the refined character of Provençal rosé.

During the dinner, guests will enjoy a curated selection of Château Minuty wines, paired with a bespoke menu created by the Shoreline Grill culinary team. The featured wines include:

  • Château Minuty M de Minuty Rosé Magnum 1.5L – Artist Edition 2024
  • Château Minuty Prestige Rosé 2024
  • Château Minuty Rosé et Or 2024
  • Château Minuty 281 2024

Beyond this event, the dinner reflects Milaidhoo Maldives’ wider commitment to gastronomy. The resort’s Gourmet Plan is designed for guests with a strong interest in food and wine, offering personalised, multi-course dining experiences throughout their stay. Each menu is crafted to highlight the relationship between carefully selected ingredients and complementary wines, with an emphasis on authenticity and balance.

The Château Minuty dinner marks the fourth wine-focused event hosted by Milaidhoo Maldives this year, underscoring the resort’s ongoing focus on curated culinary experiences. The evening is positioned as a sensory journey, combining refined flavours, thoughtful pairings and a convivial island setting.

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Business

Feydhoo Hall opens at dusitD2 Feydhoo Maldives as new event space

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Dusit International, one of Thailand’s leading hotel and property development companies, has announced the opening of Feydhoo Hall, a landmark event venue at dusitD2 Feydhoo Maldives, redefining the possibilities for meetings, celebrations, and destination events in the Maldives.

Designed to bring scale, flexibility, and creativity to island gatherings, Feydhoo Hall represents a bold step forward in positioning the Maldives as a dynamic destination for conferences, weddings, and large-scale social occasions.

Feydhoo Hall offers a versatile event complex designed to accommodate a wide range of gatherings, from corporate meetings and conferences to weddings and social celebrations.

At its core is the 390 sqm Main Hall, capable of hosting:

  • Up to 300 guests in theatre-style setup
  • Up to 240 guests for dining and banquet-style events
  • Up to 200 guests for cocktail-style receptions
  • Up to 144 guests in cluster-round configuration

Enhancing the flexibility of the venue are additional dedicated spaces, including:

  • A 110 sqm Veranda Terrace, ideal for welcome receptions, breakout sessions, and pre-event gatherings, accommodating up to 100 guests for cocktail-style events.
  • A spacious 1,000 sqm Lawn Space, perfect for large-scale outdoor celebrations, destination weddings, and open-air events, accommodating up to 400 guests for cocktail receptions and up to 350 guests for dining setups.
  • The 55 sqm Ekugai Meeting Room, designed for smaller meetings and executive sessions, accommodating up to 30 guests in theatre or dining setup and 24 guests in cluster-round format.

Together, these integrated spaces create a seamless indoor-outdoor event experience, allowing planners to design dynamic and personalised event journeys.

True to the dusitD2 brand’s lifestyle-driven philosophy, Feydhoo Hall introduces a fresh approach to meetings and events — where productivity meets creativity in an inspiring island setting.

The venue offers flexible meeting formats designed to suit different event needs, including:

  • Half-Day Meeting Package (4 hours) — ideal for focused sessions, executive meetings, and creative workshops.
  • Full-Day Meeting Package (8 hours) — designed for immersive conferences, extended workshops, and large-scale corporate gatherings.

These thoughtfully structured packages provide planners with the flexibility to create impactful and seamless experiences, whether hosting intimate strategy sessions or dynamic full-day events.

Located just seven minutes by speedboat from Velana International Airport, dusitD2 Feydhoo Maldives combines accessibility with vibrant lifestyle energy, offering event planners and guests a rare balance between convenience and tropical escape.

With the introduction of Feydhoo Hall, the resort strengthens its position as a versatile destination — not only for leisure travellers but also for international conferences, creative retreats, luxury weddings, and large-scale social celebrations seeking something refreshingly different in the Maldives.

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