News
Coca-Cola teams up with Marvel for limited-edition packaging launch in the Maldives
Coca-Cola has launched its limited-edition packaging featuring iconic characters from the Marvel Universe, now available in the Maldives. This collaboration brings together the beloved worlds of Coca-Cola and Marvel, offering fans a unique and immersive experience.
The Coca-Cola x Marvel: The Heroes campaign in Maldives showcases 13 Marvel characters, including fan favourites like Deadpool and Wolverine on Coca-Cola and Coca-Cola Zero Sugar bottles and cans. The packaging features a striking design with a balance of white, red, and black tones, making each product a collectible item.
Consumers in the Maldives can scan the QR codes on these limited-edition products to unlock exclusive AR animation experiences for each hero or villain across all PET and Can packs. This interactive feature allows fans to engage with their favourite characters in a whole new way, bringing the Marvel Universe to life right in their hands.
In select outlets, customers who buy any two large PET bottles will receive a Marvel fridge magnet absolutely free, adding another layer of excitement to the campaign.
“This campaign is about merging two beloved global brands to offer something special to our consumers here in the Maldives,” said Kaushali Kusumapala, Country Director for Sri Lanka and the Maldives. “We’re excited to give fans the chance to engage with their favourited Marvel heroes in a way that’s interactive, immersive, and above all, fun.”
Coca-Cola will support the launch with a comprehensive marketing campaign, including a captivating TV commercial, Out-of-Home advertising, and engaging social media content. The TV spot will transport viewers to a world where the simple act of opening a Coca-Cola can unlocks a gateway to the Marvel Universe, creating magical moments of connection and excitement.
This collaboration is part of a global campaign that spans over 50 countries, including North America, Latin America, Europe, China, Japan, and the Asia Pacific region. Fans worldwide have been collecting these special edition products, and now it’s time for the Maldives to join the celebration.
Coca-Cola is one of the world’s most famous and best-loved brands and has been refreshing the world for 138 years. The Coca-Cola Company, through its bottling partner, Maldives Aerated Water Company Pvt Ltd., has introduced a range of hydrating and delicious beverages to Maldives. The Coca-Cola brand has also sought to brighten consumers’ lives through a variety of engaging projects and activities.
Awards
Atmosphere Core secures British Airways Holidays awards across five Maldives resorts
Atmosphere Core has announced that five of their resorts in the Maldives; VARU by Atmosphere, Atmosphere Kanifushi, OBLU SELECT Sangeli, OBLU SELECT Lobigili, and OBLU NATURE Helengeli by SENTIDO, have been recognised with the prestigious British Airways Holidays Customer Excellence Award 2025.
This accolade reflects consistently high guest satisfaction, recognising hotels that excel in service delivery, quality of facilities, and the overall holiday experience. Extended only to the top 8% of hotels worldwide, it underscores the strength of the brand’s diverse portfolio, from signature Holiday Plans to adults-only escapes and immersive, nature-inspired island retreats.

Under Atmosphere Hotels & Resorts, VARU by Atmosphere and Atmosphere Kanifushi continue to set benchmarks in elevated hospitality. VARU by Atmosphere offers a contemporary island experience with seamless inclusions and warm Maldivian service, while Atmosphere Kanifushi is known for its expansive setting, lush tropical surroundings, and wide range of experiences catering to both families and couples.

Within the COLOURS OF OBLU portfolio, OBLU SELECT Sangeli, OBLU SELECT Lobigili, and OBLU NATURE Helengeli by SENTIDO each present distinct island escapes. OBLU SELECT Sangeli blends contemporary design in a stylish and tranquil setting. OBLU SELECT Lobigili is a romantic, adults-only retreat thoughtfully designed for couples, centred around intimacy and curated experiences. OBLU NATURE Helengeli stands out for its rich marine life and exceptional house reef, offering an immersive experience for snorkelling and diving enthusiasts.

“We are truly honoured to receive the British Airways Holidays Customer Excellence Award across multiple resorts within our portfolio. This recognition, driven by genuine guest feedback, is a testament to the passion and dedication of our teams who consistently go above and beyond to create exceptional experiences,” said Ashwin Handa, Chief Operating Officer at Atmosphere Core. “It reinforces our commitment to delivering distinctive and memorable stays across every island, tailored to different guest journeys.”

This achievement further strengthens Atmosphere Core’s position as a leading hospitality brand in the Maldives, driven by guest-centric service, innovation, and authentic island experiences.
Drink
Lily Beach announces guest bartender residency featuring Vyacheslav Kasitsyn
Lily Beach Resort & Spa has announced an exclusive guest bartender residency featuring Vyacheslav Kasitsyn, one of the most prominent figures in Moscow’s contemporary bar scene, from 2nd to 10th May 2026.
Vyacheslav is the Bar Manager of The Carlton Lounge & Bar at The Carlton, Moscow, one of the city’s most sophisticated social destinations. He began his career at the award-winning City Space Bar, recognised both in Russia and internationally, before contributing to a number of standout bar and restaurant projects at Lucky Group.
Renowned for crafting modern classics with precision and narrative depth, Vyacheslav’s cocktails reflect refined technique, contemporary elegance, and a strong sense of place. Each creation tells a story-balancing innovation with timeless style, elegance and style.
During his residency at Lily Beach, guests will experience a curated cocktail menu inspired by Moscow’s dynamic bar culture, reimagined within the island’s luxury setting. Exclusive evening showcases and limited-edition signatures will highlight his artistry.
This special collaboration underscores Lily Beach’s commitment to delivering elevated culinary and beverage experiences -where global expertise meets barefoot Maldivian luxury.
At Lily Beach the Platinum Plan seamlessly unites exceptional dining with premium inclusions, creating one of the Maldives’ most distinguished all-inclusive experiences. Guests indulge in diverse buffet and à la carte offerings across multiple restaurants, complemented by an extensive selection of premium wines, spirits, signature cocktails, and a replenished minibar. Elevating the culinary journey further, Les Turquoise d’Aqua proudly received the Wine Spectator Award of Excellence 2024, underscoring the resort’s commitment to world-class wine curation. From elegant beachfront dinners to relaxed overwater settings, every moment is thoughtfully crafted to deliver refined flavour, variety, and effortless luxury.
For reservations and further information, please visit the resort’s website.
Featured
The Standard, Maldives unveils new Premium All-Inclusive package
The Standard, Maldives has announced the launch of a new Premium All-Inclusive experience from May 2026, introducing an enhanced offering aimed at travellers seeking a seamless island holiday in Raa Atoll.
The resort said the new package was designed to combine dining, experiences and entertainment with the natural setting of the Maldives. It added that the offering had been curated with Indian travellers in mind, as India continues to grow as a source market for Maldivian tourism.
The package begins with champagne on arrival and includes access to dining across the resort’s outlets. Guests will be able to choose from three restaurants for lunch and five restaurants for dinner with prior reservation. The resort said the dining programme would range from Mediterranean dishes at Onda to Maldivian cuisine at Guduguda, offering guests a varied culinary experience throughout their stay.
The package also includes a beverage programme featuring premium spirits, wines, cocktails and beers, as well as a fully stocked minibar in each villa.
The culinary programme is led by Director of Culinary Nandakumar Dharuman. The resort said his Indian background adds familiarity for Indian travellers, with Indian breakfast options available alongside international selections. Vegetarian and Jain meals can also be prepared on request.
The Standard, Maldives said the resort would continue to offer a lively atmosphere through activities held during the week, including DJ nights, fire dance performances, bingo evenings and other social events. Breakfast DJ sessions are also part of the programme. In addition, guests booking the Premium All-Inclusive package will receive one complimentary 30-minute spa treatment and one island excursion.
Sonika Adlakha, commercial director of The Standard, Maldives, said India remained an important and growing market for the resort. She said the new Premium All-Inclusive experience was intended to offer Indian travellers a stay that combined dining, entertainment and the natural appeal of the Maldives.
Alongside its social spaces, the resort said it also offers quieter areas for guests seeking a more relaxed experience. All villas at the property include private pools and spacious living areas, allowing guests to stay close to the resort’s dining and entertainment facilities while also enjoying privacy.
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