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Coca-Cola teams up with Marvel for limited-edition packaging launch in the Maldives

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Coca-Cola has launched its limited-edition packaging featuring iconic characters from the Marvel Universe, now available in the Maldives. This collaboration brings together the beloved worlds of Coca-Cola and Marvel, offering fans a unique and immersive experience.

The Coca-Cola x Marvel: The Heroes campaign in Maldives showcases 13 Marvel characters, including fan favourites like Deadpool and Wolverine on Coca-Cola and Coca-Cola Zero Sugar bottles and cans. The packaging features a striking design with a balance of white, red, and black tones, making each product a collectible item.

Consumers in the Maldives can scan the QR codes on these limited-edition products to unlock exclusive AR animation experiences for each hero or villain across all PET and Can packs. This interactive feature allows fans to engage with their favourite characters in a whole new way, bringing the Marvel Universe to life right in their hands.

In select outlets, customers who buy any two large PET bottles will receive a Marvel fridge magnet absolutely free, adding another layer of excitement to the campaign.

“This campaign is about merging two beloved global brands to offer something special to our consumers here in the Maldives,” said Kaushali Kusumapala, Country Director for Sri Lanka and the Maldives. “We’re excited to give fans the chance to engage with their favourited Marvel heroes in a way that’s interactive, immersive, and above all, fun.”

Coca-Cola will support the launch with a comprehensive marketing campaign, including a captivating TV commercial, Out-of-Home advertising, and engaging social media content. The TV spot will transport viewers to a world where the simple act of opening a Coca-Cola can unlocks a gateway to the Marvel Universe, creating magical moments of connection and excitement.

This collaboration is part of a global campaign that spans over 50 countries, including North America, Latin America, Europe, China, Japan, and the Asia Pacific region. Fans worldwide have been collecting these special edition products, and now it’s time for the Maldives to join the celebration.

Coca-Cola is one of the world’s most famous and best-loved brands and has been refreshing the world for 138 years. The Coca-Cola Company, through its bottling partner, Maldives Aerated Water Company Pvt Ltd., has introduced a range of hydrating and delicious beverages to Maldives. The Coca-Cola brand has also sought to brighten consumers’ lives through a variety of engaging projects and activities.

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ELE|NA ReFine Body Collection taps into restorative power of island life

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Ask a guest on their last morning what the holiday did for them and the answer is usually vague. Rested. Switched off.

Ask on the third day and it is more specific. Sleep arrived earlier and held longer. Skin that looked tired at the airport looks like itself again. By the third day, the body has caught up with the holiday.

The Conditions Behind It

Most of what restores a guest here is unremarkable. Consistent sunrise and sunset give the circadian system a signal most travellers arrive without. Warmth supports circulation. Humidity rehydrates skin. Ordinary mechanisms, unusual concentration.

Less obvious is that the island supplies materials as well as conditions. Sand at this latitude holds heat evenly and releases it slowly, which is why it reaches muscle at a rate the tissue accepts without guarding. Warmth is what lets deeper work happen at all, and deeper work is where elasticity, tone and drainage actually respond.

Which is the difference between a holiday that rests you and one you leave looking different.

Ageing Well Is Not the Same as Fighting It

Anti-ageing treats time as an opponent. It works on surfaces and rests on a premise nobody wins.

ReFine, one of ELE|NA’s Pillars of Vitality, asks what the body needs in order to keep doing well what it already does. Skin that holds its tone. Circulation that reaches the extremities. Lymph that clears rather than pools. Those are conditions rather than treatments, which is precisely what a week on an island supplies. The question, then, is what a therapist adds to a process the setting has already started.

Where Treatment Fits

ELE|NA’s body collection therapies are built on that logic. They are designed to work with the recovery already underway rather than to substitute for it. Sculpt & Smooth, a contouring massage that exfoliates and brings circulation to the surface. Firming Flow, a warm Maldivian sand poultice followed by deep firming work for elasticity and lift. Lymphatic Lightness, dry brushing and light-pressure drainage to reduce puffiness. Taken in sequence across a stay, each prepares the tissue for the next.

At OBLU SELECT Sangeli, the therapies can be paired with the resort’s ice bath and steam. Heat opens circulation, cold prompts it to constrict, and the alternation moves blood and lymph more forcefully than either alone.

Ageing Well, Visibly

None of which is how guests describe what they are after. They want to look well on holiday, and that motivation happens to align with the physiological one more closely than it is usually given credit for. Skin that looks better on the last day looks that way because circulation improved and sleep did its work. Less puffiness is drainage functioning. Better tone is elasticity responding.

A holiday ends. A body that has slept properly for a week does not.

“The most lasting results come when we work with the body’s natural rhythms, not against them. ReFine Body Collection is designed to enhance the restorative benefits of a Maldivian escape, leaving guests feeling renewed from within,” said Heidi Grimwood, Senior Vice President, ELE|NA.

ELE|NA is a global spa and wellness management company dedicated to redefining personal well-being through tailored, immersive experiences. Operating in the Maldives and India, ELE|NA blends traditional healing practices, contemporary therapies, and wellness science to craft journeys as unique as each individual. Beyond exceptional spa and wellness experiences, ELE|NA provides expert management solutions for resorts and properties, helping them deliver personalized, elevated wellness offerings. Guided by the philosophy of Wellness Your Way™, ELE|NA empowers both guests and partners to discover their own path to vitality, balance, and inner harmony.

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Atmosphere Kanifushi welcomes back BOTTEGA Gala Gold for second edition

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BOTTEGA Gala Gold returns to Atmosphere Kanifushi from 12 to 14 November 2026 after a successful debut last year. Created with Italian winery Bottega S.p.A., the three-day event gives guests the chance to enjoy wine-led dining experiences, relaxed lifestyle events and a grand Gala Gold celebration.

This year’s edition will be led by Dario Camilotto, Export Manager for India, Sri Lanka, Nepal, Maldives, East Europe and Oceania at Bottega S.p.A., together with Elena Schipani, Bottega’s Head Sommelier. They will guide guests through the wine pairings, sharing the stories behind each selection and why they were chosen for the menu.

Sandro Bottega, President of Bottega S.p.A., said, “We’re delighted to return to Atmosphere Kanifushi for a second year. Sharing our wines with guests in the Maldives is always special, and this event is a chance to celebrate Italian winemaking in a setting that encourages people to slow down, taste and enjoy.”

As part of the Kanifushi Plan™, all experiences at the Just Veg Festival are complimentary for resort guests. Fine dining and lifestyle events are available on advance reservation due to limited seating, while the grand BOTTEGA Gala Gold celebration is open to all guests staying at the resort. BOTTEGA wines and Prosecco are also available year-round as part of the Kanifushi Plan™, allowing guests to enjoy these offerings throughout their stay.

The programme begins with two evenings at JUST VEG, the Maldives’ first fully vegetarian restaurant. Guests can expect a specially created tasting menu paired with a selection of Bottega wines, starting with a sparkling welcome and ending with a classic Italian finish. The pace changes the next day at PIER SIX. Here, Asian flavours, handcrafted dim sum and signature Bottega wines and cocktails set the scene for a relaxed afternoon by the water.

On 14 November, the celebration moves to SPICE for BOTTEGA Gala Gold. An expansive international buffet, live cooking stations, Bottega wines, signature cocktails and Italian liqueurs, along with a five-piece live band, set the stage for an unforgettable evening beneath the Maldivian stars.

Ram Bhoyroo, General Manager, Atmosphere Kanifushi said, “Guests are looking for more than great food and beautiful surroundings. They want experiences they can share and remember. BOTTEGA Gala Gold brings all of that together over three days in a relaxed island setting.”

“Atmosphere Kanifushi is the perfect setting to discover great wines in a relaxed way. Together with Bottega, we’re creating experiences that bring people together over exceptional wines, good food and memorable moments. That’s what the Atmosphere Core Wine Program is all about,” added Nicolas Laguette, Director of Wines, Atmosphere Core.

The celebrations don’t end in November. Guests visiting Atmosphere Kanifushi in December can also look forward to the resort’s spectacular Festive Extravaganza, featuring a vibrant calendar of seasonal dining experiences, live entertainment, themed celebrations and memorable moments designed to make the festive season truly unforgettable.

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Food

SO/ Maldives adds Scooper Ice Cream Trolley to Lazuli Beach Club experience

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Paradise just got a little cooler and a lot more delicious.

Adding another playful touch to its signature Island Couture experience, SO/ Maldives has introduced its newest guest activation: the Scooper Ice Cream Trolley, now taking centre stage beside the pool at the vibrant Lazuli Beach Club.

Perfectly positioned beside the pool, the stylish trolley invites guests to take a break from the Maldivian sunshine and indulge in 10 delicious ice cream flavours, each offering its own little reason to stay poolside just a few minutes longer.

Set against the turquoise backdrop of Lazuli Beach Club, the activation brings a playful, nostalgic element to the resort’s contemporary approach to luxury. Guests can simply step away from their sun lounger and enjoy a cool treat without ever having to leave the poolside mood.

The experience is designed to be effortless and spontaneous a little moment of indulgence that perfectly complements the carefree energy of SO/ Maldives.

Whether enjoyed after a refreshing swim, shared between friends or captured in that perfect poolside photograph, the Ice Cream Trolley adds another delicious layer to the Lazuli Beach Club experience. And with the ocean sparkling just beyond the pool, cocktails in hand and ice cream within reach, there really is nowhere else to be.

Come for the pool. Stay for the ice cream.

For more information or to book your perfect getaway, please visit so-maldives.com or contact so.maldives.reservations@so-hotels.com or call +960 664-9100.

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