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Coca-Cola teams up with Marvel for limited-edition packaging launch in the Maldives

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Coca-Cola has launched its limited-edition packaging featuring iconic characters from the Marvel Universe, now available in the Maldives. This collaboration brings together the beloved worlds of Coca-Cola and Marvel, offering fans a unique and immersive experience.

The Coca-Cola x Marvel: The Heroes campaign in Maldives showcases 13 Marvel characters, including fan favourites like Deadpool and Wolverine on Coca-Cola and Coca-Cola Zero Sugar bottles and cans. The packaging features a striking design with a balance of white, red, and black tones, making each product a collectible item.

Consumers in the Maldives can scan the QR codes on these limited-edition products to unlock exclusive AR animation experiences for each hero or villain across all PET and Can packs. This interactive feature allows fans to engage with their favourite characters in a whole new way, bringing the Marvel Universe to life right in their hands.

In select outlets, customers who buy any two large PET bottles will receive a Marvel fridge magnet absolutely free, adding another layer of excitement to the campaign.

“This campaign is about merging two beloved global brands to offer something special to our consumers here in the Maldives,” said Kaushali Kusumapala, Country Director for Sri Lanka and the Maldives. “We’re excited to give fans the chance to engage with their favourited Marvel heroes in a way that’s interactive, immersive, and above all, fun.”

Coca-Cola will support the launch with a comprehensive marketing campaign, including a captivating TV commercial, Out-of-Home advertising, and engaging social media content. The TV spot will transport viewers to a world where the simple act of opening a Coca-Cola can unlocks a gateway to the Marvel Universe, creating magical moments of connection and excitement.

This collaboration is part of a global campaign that spans over 50 countries, including North America, Latin America, Europe, China, Japan, and the Asia Pacific region. Fans worldwide have been collecting these special edition products, and now it’s time for the Maldives to join the celebration.

Coca-Cola is one of the world’s most famous and best-loved brands and has been refreshing the world for 138 years. The Coca-Cola Company, through its bottling partner, Maldives Aerated Water Company Pvt Ltd., has introduced a range of hydrating and delicious beverages to Maldives. The Coca-Cola brand has also sought to brighten consumers’ lives through a variety of engaging projects and activities.

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JW Marriott Maldives Resort & Spa celebrates Earth Day through spa and garden initiatives

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At JW Marriott Maldives Resort & Spa, the natural world is never far away. The ocean is always visible. The garden is always in season. And the belief that true well-being begins with a deeper connection to the environment around us is woven into everything the resort does.

This Earth Day, that commitment finds a natural expression in two of the resort’s most beloved spaces: Spa by JW and the JW Garden. Together, they offer guests an unhurried opportunity to slow down, engage the senses, and spend the day in closer conversation with the island around them, through the quiet ritual of a hand-blended skincare masque and the grounded pleasure of cooking with ingredients gathered from the garden

Both experiences are guided by the same philosophy that underpins everything at JW Marriott: that genuine well-being is holistic, intentional and deeply connected to the world we inhabit.

Earth’ Radiance

Held within the serene surroundings of the Wellness Pavilion, Earth’s Radiance is a two-hour workshop that guides guests through the creation of their own bespoke skincare masque, blended by hand, using Earth’s finest natural ingredients, and tailored entirely to their skin and wellness needs.

Guided by the gentle expertise of Spa by JW artisans, guests are invited to pause and reconnect through a purposeful beauty ritual. This experience goes beyond the treatment room, offering a deep dive into the origins and skin-loving benefits of each hand-selected botanical. From the initial blending session to the restorative application in the Wellness Pavilion, every step is designed to foster a sense of quiet renewal. The ritual concludes with a gift, a take-home recipe and natural ingredients, allowing the tranquility of the Maldives to linger in the guest’s daily life.

From the Garden

The JW Garden stands as a flourishing heart at the centre of the island. From the peppery depths of Holy Basil to the bright, citrus notes of Lemon Basil, these botanicals form the soul of our garden-to-table philosophy, offering guests a fragrant journey through nature’s diverse palate. This Earth Day, the garden offers two experiences that together tell the full story of what it means to eat and drink with intention.

“These wellness-focused dishes are carefully crafted with local ingredients sourced within a zero-kilometre radius, highlighting the freshness of the Maldives and our passion for food and nature,” Executive Chef Bir Yadav said.

The Garden to Table experience begins with a guided walk through the JW Garden, led by Executive Chef Bir Yadav and the resort’s dedicated Herb Gardeners. Guests hand-pick the freshest herbs, fruits and vegetables of the season before moving to Aailaa restaurant, where Chef Bir leads a hands-on cooking class built entirely around what has just been gathered — paired with sustainably sourced seafood from the surrounding Indian Ocean waters.

Alongside Garden to Table, the resort introduces Garden to Glass, a natural extension of the JW Garden’s philosophy into the world of beverages. Led by the resort’s bar teams, this program invites guests to discover how the same herbs, fruits and botanicals growing in the garden can be transformed into nourishing garden tonics, botanical infusions, and thoughtfully crafted cocktails and mocktails.

Guests learn the techniques of cold pressing, botanical extraction and flavour pairing, working with lemongrass, passionfruit, tamarind, mango and other island-grown ingredients to create drinks that carry the story in every sip.

Earth Day is a moment to honour that connection in a more deliberate way. Through the Spa by JW workshop and the JW Garden experiences, guests are invited not simply to enjoy the island, but to engage with it. The reef, the garden, the ocean beyond: everything here is connected. Every experience curated at the resort is shaped by this awareness—a gentle, enduring commitment to living well and moving in harmony with the world around us.

For more information, visit the resort’s website.

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Alila Kothaifaru Maldives expands wellness programme with curated experiences

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At Alila Kothaifaru Maldives, wellness continues to evolve with intention and care. At the heart of this journey is Chootima Losakul (Joy), Spa Manager, whose thoughtful approach has been quietly shaping the island’s wellness experience.

With over two decades of international experience in luxury spa and wellness, Joy brings an intuitive philosophy that blends traditional healing with modern wellbeing. Originally from Thailand, her career spans guest relations to spa leadership, shaping a perspective rooted in cultural sensitivity, personalised care, and meaningful connection.

At Spa Alila, her influence is reflected in a renewed vision where wellness extends beyond treatments into a curated rhythm of daily practices inspired by the island.

“Wellness, to me, is about creating space for stillness, movement, and reconnection,” said Joy. “Here, we invite guests to slow down and experience wellbeing in a way that feels natural and unforced.”

A Curated Wellness Programme in the Maldives

Under her guidance, the resort’s wellness programme has expanded to include daily complimentary activities that balance movement and mindfulness. Guests can enjoy:

  • Sunrise yoga overlooking the Indian Ocean
  • Guided walks around the island
  • Tai Chi breathing sessions
  • Bodyweight and core training
  • Yin and Hatha Yoga
  • Meditation for stress relief

Each experience complements the pace of island life, encouraging a restorative and intuitive approach to wellbeing.

Recognised Wellness Excellence

This evolution builds on a strong foundation of excellence. The resort’s signature Maldives Indulgence treatment was recognised as Eco & Green Treatment of the Year at the SpaChina Wellness and Spa Awards 2024, highlighting its authentic approach to locally inspired wellness. Behind this achievement is a dedicated spa team whose care and attention ensure every guest experience feels personal and meaningful.

Wellness Rooted in Nature

A defining element of Spa Alila is its connection to nature. From ocean-facing yoga sessions to open-air meditation spaces, wellness is shaped by the surrounding environment, encouraging presence, simplicity, and balance.

This holistic philosophy reflects a growing shift in wellness travel in the Maldives, where guests seek experiences that are both grounding and meaningful.

Introducing Mandala Meditation Ink Drawing

Adding a creative dimension, the resort offers a Mandala Meditation Ink Drawing Class on selected occasions. This guided practice combines mindfulness with artistic expression, allowing guests to slow down, focus, and reconnect through creativity.

Wellness Focus: A Monthly Ritual of Renewal

At Spa Alila, wellness is approached as an evolving journey. Each month, we introduce a unique offering, featuring thoughtfully curated rituals that intuitively respond to the rhythms of travel, rest, and restoration.

Wellness continues to evolve through curated monthly rituals. The current highlight, the Alila De-Stress Package, is designed to ease travel fatigue and tension through a 30-minute facial and 45-minute targeted massage, with personalised options such as back and neck, head and scalp, or leg and foot therapies. The experience is subtle, restorative, and deeply calming.

A Thoughtful Evolution of the Spa Experience

“Joy has brought a quiet yet impactful energy to our wellness offering,” said Thomas Weber, General Manager. “Her approach feels authentic to both the island and the Alila philosophy.”

Wellness as a Way of Being

At Alila Kothaifaru Maldives, wellness is not defined by a single moment, but by a series of experiences that unfold naturally—inviting guests to embrace a slower, more intentional way of being.

Visit the resort’s website to discover the island’s holistic wellness offerings and start envisioning your next restorative escape in the Maldives.

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Centara Maldives resorts to mark Songkran with Thai-inspired celebrations

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Centara Hotels & Resorts Maldives has invited guests to celebrate Songkran this April across its resorts in the Maldives, marking the Thai New Year through a series of experiences inspired by the brand’s Thai heritage.

The hotel group said the celebrations would reflect Thai culture and hospitality while adapting traditional Songkran elements to island settings in the Maldives. Across its resorts, the festival is being presented through activities centred on renewal, togetherness and shared experiences.

At Centara Mirage Lagoon Maldives, located within The Atollia by Centara Hotels & Resorts, the celebration is set to take place in a family-focused setting. The resort said guests could take part in water activities, beach games and poolside gatherings, followed by a Songkran carnival by the sea. Evening dining experiences will feature Thai flavours in a setting designed for families and groups.

At Machchafushi Island Resort & Spa Maldives, part of The Centara Collection, the programme will include a beachfront parade and traditional Thai games. The resort said evening events would continue with a Thai-inspired dining experience, cultural performances and entertainment. Activities for younger guests will also be included as part of the celebrations.

Centara Ras Fushi Resort & Spa Maldives, which caters to adults, is also marking Songkran with its own programme. The resort said guests could expect beachside activities, evening dining experiences and entertainment shaped around the festival’s themes of joy and togetherness.

Centara Hotels & Resorts Maldives said the Songkran celebrations across its properties are intended to give guests an opportunity to experience Thai-inspired traditions in the Maldives while creating shared holiday experiences during the festival period.

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