News
Coca-Cola teams up with Marvel for limited-edition packaging launch in the Maldives
Coca-Cola has launched its limited-edition packaging featuring iconic characters from the Marvel Universe, now available in the Maldives. This collaboration brings together the beloved worlds of Coca-Cola and Marvel, offering fans a unique and immersive experience.
The Coca-Cola x Marvel: The Heroes campaign in Maldives showcases 13 Marvel characters, including fan favourites like Deadpool and Wolverine on Coca-Cola and Coca-Cola Zero Sugar bottles and cans. The packaging features a striking design with a balance of white, red, and black tones, making each product a collectible item.
Consumers in the Maldives can scan the QR codes on these limited-edition products to unlock exclusive AR animation experiences for each hero or villain across all PET and Can packs. This interactive feature allows fans to engage with their favourite characters in a whole new way, bringing the Marvel Universe to life right in their hands.
In select outlets, customers who buy any two large PET bottles will receive a Marvel fridge magnet absolutely free, adding another layer of excitement to the campaign.
“This campaign is about merging two beloved global brands to offer something special to our consumers here in the Maldives,” said Kaushali Kusumapala, Country Director for Sri Lanka and the Maldives. “We’re excited to give fans the chance to engage with their favourited Marvel heroes in a way that’s interactive, immersive, and above all, fun.”
Coca-Cola will support the launch with a comprehensive marketing campaign, including a captivating TV commercial, Out-of-Home advertising, and engaging social media content. The TV spot will transport viewers to a world where the simple act of opening a Coca-Cola can unlocks a gateway to the Marvel Universe, creating magical moments of connection and excitement.
This collaboration is part of a global campaign that spans over 50 countries, including North America, Latin America, Europe, China, Japan, and the Asia Pacific region. Fans worldwide have been collecting these special edition products, and now it’s time for the Maldives to join the celebration.
Coca-Cola is one of the world’s most famous and best-loved brands and has been refreshing the world for 138 years. The Coca-Cola Company, through its bottling partner, Maldives Aerated Water Company Pvt Ltd., has introduced a range of hydrating and delicious beverages to Maldives. The Coca-Cola brand has also sought to brighten consumers’ lives through a variety of engaging projects and activities.
News
Centara Hotels & Resorts Maldives marks Thai New Year across island portfolio
This April, Centara Hotels & Resorts Maldives invites guests to celebrate the vibrant spirit of Songkran, rooted in its rich Thai heritage, in a setting where turquoise lagoons and white sand shores meet time-honoured traditions. As a brand deeply inspired by Thailand’s culture and hospitality, Centara brings the essence of the Thai New Year to its collection of distinctive island resorts, where each celebration reflects authenticity, warmth, and a true sense of togetherness.
Across the Maldives, Songkran is thoughtfully reimagined through immersive experiences that honour these traditions while embracing the natural beauty of the islands, creating moments of joy, connection, and celebration. From family-friendly festivities to intimate beachfront gatherings, each resort offers a unique interpretation of Songkran, where water becomes a symbol of renewal and togetherness, and every experience is curated for you and yours.
At Centara Mirage Lagoon Maldives, nestled within The Atollia by Centara Hotels & Resorts, celebrations unfold in a lively, family-centric atmosphere. Days are filled with playful water activities, beachside games, and vibrant poolside gatherings, while afternoons bring the energy of a colourful Songkran carnival by the sea. As the sun sets, guests are invited to savour the bold and authentic flavours of Thailand through immersive dining experiences, where the spirit of the festival comes alive in a setting designed for shared moments and lasting memories.
At Machchafushi Island Resort & Spa Maldives, part of The Centara Collection, the celebration embraces both tradition and togetherness. Guests can take part in a vibrant beachfront parade and traditional Thai games, capturing the joyful essence of Songkran against the backdrop of the island’s serene lagoon. As evening falls, the festivities continue with an enchanting Thai-inspired dining experience, complemented by cultural performances and lively entertainment. Younger guests are also invited to join in the celebration through playful and imaginative activities, ensuring a truly inclusive experience for all.
For those seeking an adults-only escape this Songkran, Centara Ras Fushi Resort & Spa Maldives offers a unique take on the celebration. Inspired by the Thai concept of joy and togetherness, the resort brings guests together through light-hearted beachside experiences and playful moments by the sea. Evenings unfold into vibrant culinary journeys and lively entertainment, where music, flavour, and atmosphere combine to create a celebration that is both elegant and spirited.
This Songkran, Centara Hotels & Resorts Maldives presents a celebration that goes beyond tradition, where each moment is an invitation to reconnect, to celebrate, and to create memories that linger long after the festival ends.
News
St. Regis Maldives expands and upgrades Two-Bedroom Family Villa
The St. Regis Maldives Vommuli Resort has introduced its newly reimagined Two-Bedroom Family Villa, thoughtfully redesigned to offer an elevated experience for families looking to balance privacy with shared time together in a pristine natural island setting.

Now expanded from 334 square metres to an impressive 380 metres meters, the villa features an additional 66 square metres of refined indoor living space. This enhancement creates a more generous environment for families to gather, relax, and spend time together in comfort.

The layout has also been thoughtfully arranged, with a master bedroom located on the ground floor offering direct ocean views, while the second bedroom is positioned on the upper level and features two beds—ideal for children or friends travelling together.

Seamlessly blending contemporary design with the surrounding environment, the villa is fully equipped with intuitive iPad controls, allowing guests to personalise lighting, climate, and entertainment at the touch of a button.

At the heart of the transformation is the villa’s outdoor experience. The private pool, previously 15 square metres, has been re-envisioned as a striking 30-square-metre infinity pool, seamlessly extending toward the horizon and framing expansive views of the Indian Ocean. The beachfront has also been enhanced, offering a wider, softer stretch of pristine sand that flows effortlessly from the villa’s deck to the turquoise lagoon beyond.

True to the St. Regis legacy, guests will also enjoy the signature St. Regis Butler Service, ensuring that every detail of their stay is thoughtfully anticipated and effortlessly delivered—from personalised dining arrangements to bespoke island experiences.
Spacious, elegant, and serene, the redesigned Two-Bedroom Ocean Villa with Pool, offers a comfortable and well-balanced setting for families and friends to relax and reconnect, surrounded by the natural beauty of the Maldives.
For more information and details, please visit www.stregismaldives.com.
News
Shangri-La Circle offers dining benefits at JEN Maldives Malé
JEN Maldives Malé has introduced the Shangri-La Circle (SLC) loyalty programme, offering dining benefits for guests from 1 April to 31 December 2026.
The programme provides free and instant membership, allowing guests to access discounts and earn reward points on dining experiences at the property. Members receive a 15 per cent discount on their first dining purchase upon joining, along with ongoing 15 per cent savings on food and beverage.
Guests can enrol in the programme through the Shangri-La Circle mobile application. Membership benefits include reward points on eligible spending, which can be redeemed for future dining and hotel experiences.
The offer applies to regular dining experiences and excludes tobacco, special theme buffet nights, and other ongoing promotions.
JEN Maldives Malé stated that the programme is designed to provide value to guests while enhancing dining experiences at the hotel. The initiative also reflects Shangri-La’s focus on strengthening guest engagement through loyalty-based offerings.
Members are required to present their digital membership card at the time of billing to access the benefits.
The hotel is promoting the programme through its social media channels, in-house displays, and digital platforms. Guests can download the Shangri-La Circle application or sign up at the hotel to begin using the programme.
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