News
Coca-Cola teams up with Marvel for limited-edition packaging launch in the Maldives
Coca-Cola has launched its limited-edition packaging featuring iconic characters from the Marvel Universe, now available in the Maldives. This collaboration brings together the beloved worlds of Coca-Cola and Marvel, offering fans a unique and immersive experience.
The Coca-Cola x Marvel: The Heroes campaign in Maldives showcases 13 Marvel characters, including fan favourites like Deadpool and Wolverine on Coca-Cola and Coca-Cola Zero Sugar bottles and cans. The packaging features a striking design with a balance of white, red, and black tones, making each product a collectible item.
Consumers in the Maldives can scan the QR codes on these limited-edition products to unlock exclusive AR animation experiences for each hero or villain across all PET and Can packs. This interactive feature allows fans to engage with their favourite characters in a whole new way, bringing the Marvel Universe to life right in their hands.
In select outlets, customers who buy any two large PET bottles will receive a Marvel fridge magnet absolutely free, adding another layer of excitement to the campaign.
“This campaign is about merging two beloved global brands to offer something special to our consumers here in the Maldives,” said Kaushali Kusumapala, Country Director for Sri Lanka and the Maldives. “We’re excited to give fans the chance to engage with their favourited Marvel heroes in a way that’s interactive, immersive, and above all, fun.”
Coca-Cola will support the launch with a comprehensive marketing campaign, including a captivating TV commercial, Out-of-Home advertising, and engaging social media content. The TV spot will transport viewers to a world where the simple act of opening a Coca-Cola can unlocks a gateway to the Marvel Universe, creating magical moments of connection and excitement.
This collaboration is part of a global campaign that spans over 50 countries, including North America, Latin America, Europe, China, Japan, and the Asia Pacific region. Fans worldwide have been collecting these special edition products, and now it’s time for the Maldives to join the celebration.
Coca-Cola is one of the world’s most famous and best-loved brands and has been refreshing the world for 138 years. The Coca-Cola Company, through its bottling partner, Maldives Aerated Water Company Pvt Ltd., has introduced a range of hydrating and delicious beverages to Maldives. The Coca-Cola brand has also sought to brighten consumers’ lives through a variety of engaging projects and activities.
Drink
W Maldives unveils The Wavemaker Edit with global talent collaborations
W Maldives has launched The Wavemaker Edit, a new ongoing series of curated collaborations with international talent, aimed at introducing a range of guest experiences across mixology, wellness, cuisine and music.
The series is designed as a rotating programme, with each edition bringing a different creative perspective to the resort. According to W Maldives, the initiative is intended to create a continuing calendar of experiences that combine social, cultural and wellness-led elements.
The first edition of The Wavemaker Edit will run from 3 to 14 June 2026 and will feature two themed chapters, titled Island Alchemy and The Restore Ritual.
Island Alchemy will focus on mixology. On 3 June, Kwok will lead a guest shift at SIP, presenting three cocktails that explore contrast and balance, including a bespoke creation inspired by the Maldives. The collaboration will continue on 6 June at WET Deck, where a poolside day party will feature a curated cocktail menu.
The second chapter, The Restore Ritual, will centre on wellness and movement in recognition of Global Wellness Day. Led by Mumbai-based yoga and movement educator Samiksha Shetty, the programme will include sessions focused on breathwork, mindfulness and alignment-based practice.
The wellness programme will include Sunset Yoga sessions at FIRE Beach on 12 and 14 June, as well as a morning meditation session at AWAY Spa on 13 June. The main event within this chapter will take place on 13 June, when guests will be able to join a Sunset Yoga session aboard the Horizon Yacht. This bookable experience will also include healthy refreshments and a 60-minute massage at AWAY Spa.
W Maldives said future editions of The Wavemaker Edit will expand into culinary, music and art-led experiences under a number of themed series, including Flavors Unscripted, Sound Wave and Make A Scene.
Commenting on the launch, General Manager Amila Handunwala said the initiative reflects the resort’s approach to continuously evolving the guest experience through collaborations with international talent.
W Maldives is positioning the series as part of its broader effort to offer more structured and experience-led programming for guests. In addition, the resort is promoting its Original Wavemaker package, which includes seaplane transfers and a half-board meal plan for two adults with a minimum stay of four nights.
Featured
Amilla Maldives launches Eid programme with culture, wellness and dining
Amilla Maldives has announced its Eid al-Adha programme for 27 to 30 May 2026, offering guests a series of activities centred on culture, family experiences, wellness and dining.
The programme will begin with a Bodu Mas Parade, followed by sunset cocktails by the shore and an Eid dinner held outdoors. The evening will continue at Baa Bar with shisha and live music.
During the celebration period, guests will be able to take part in a range of activities including island crafts, henna sessions, beach games, sandcastle building and family movie nights. Hands-on experiences such as tie-dye, sushi-making and bracelet crafting will also form part of the programme.
Wellness activities will remain a key part of the Eid offering, with sound healing sessions, yoga and spa treatments available at Javvu Spa. Visiting practitioner Dr Shagnika Pradhan will also offer sessions combining natural therapies and yoga.
The culinary programme will include Maldivian High Tea and a local island visit, while Maldivian Night at Emperor Beach Club will feature traditional cuisine, live music and cultural performances.
In the evenings, guests will also have access to sunset cocktails, live saxophone sessions and a wine tasting experience at The Cellar Door.
Through the four-day programme, Amilla Maldives is presenting Eid al-Adha as a period of relaxation and shared experiences, with a focus on cultural activities, leisure and wellbeing.
Featured
ELE|NA marks World Asthma Day with guided wellness experiences
ELE|NA marked World Asthma Day with a series of wellness activities across its properties, focusing on the role of breath in overall wellbeing.
The programme was designed to highlight the connection between breathing, movement and daily health practices. According to the company, the initiative aimed to position respiratory health as an integral part of routine wellness rather than a purely clinical concern.
Activities began with guided breath awareness sessions combined with stretching exercises. These sessions focused on controlled movement and breathing techniques intended to improve mobility and support more regulated breathing patterns. The approach was structured to help participants reduce tension and restore a steady physical rhythm.
The programme also included Floating Sound Healing sessions, where participants were positioned on water while exposed to therapeutic sound frequencies. The sessions were designed to support relaxation and mental focus through controlled sensory input.
The overall programme combined breathwork, movement and sound-based therapy as part of a structured wellness approach. ELE|NA indicated that these practices were intended to support awareness, relaxation and physical balance.
The company operates across 12 properties, including OZEN RESERVE BOLIFUSHI, OZEN LIFE MAADHOO, OBLU SELECT Sangeli, OBLU SELECT Lobigili, OBLU XPERIENCE Ailafushi, VARU by Atmosphere, OBLU NATURE Helengeli by SENTIDO and RAAYA by Atmosphere, as well as properties in India.
Through the initiative, ELE|NA presented its wellness framework as extending beyond spa treatments, incorporating routine practices centred on breathing, movement and relaxation.
-
Cooking1 week agoYou & Me Maldives announces gourmet week with Chef Andrea Berton
-
Awards1 week agoAnantara Kihavah Maldives Villas named to 2026 T+L 500 list
-
News1 week agoGrand Park Kodhipparu introduces Maldives’ first resort membership concept
-
News6 days agoAngsana Velavaru introduces curated day visit packages
-
Awards1 week agoFamily Fun Summer returns to JW Marriott Maldives Resort & Spa
-
Action1 week agoSiyam World expands activity line-up with 3K run and race
-
News1 week agoMeyyafushi Maldives opens with focus on premium all-inclusive travel
-
Action6 days agoDhawa Ihuru to celebrate marine heritage with Rannamaari Dive Fest this May


