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Coca-Cola teams up with Marvel for limited-edition packaging launch in the Maldives

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Coca-Cola has launched its limited-edition packaging featuring iconic characters from the Marvel Universe, now available in the Maldives. This collaboration brings together the beloved worlds of Coca-Cola and Marvel, offering fans a unique and immersive experience.

The Coca-Cola x Marvel: The Heroes campaign in Maldives showcases 13 Marvel characters, including fan favourites like Deadpool and Wolverine on Coca-Cola and Coca-Cola Zero Sugar bottles and cans. The packaging features a striking design with a balance of white, red, and black tones, making each product a collectible item.

Consumers in the Maldives can scan the QR codes on these limited-edition products to unlock exclusive AR animation experiences for each hero or villain across all PET and Can packs. This interactive feature allows fans to engage with their favourite characters in a whole new way, bringing the Marvel Universe to life right in their hands.

In select outlets, customers who buy any two large PET bottles will receive a Marvel fridge magnet absolutely free, adding another layer of excitement to the campaign.

“This campaign is about merging two beloved global brands to offer something special to our consumers here in the Maldives,” said Kaushali Kusumapala, Country Director for Sri Lanka and the Maldives. “We’re excited to give fans the chance to engage with their favourited Marvel heroes in a way that’s interactive, immersive, and above all, fun.”

Coca-Cola will support the launch with a comprehensive marketing campaign, including a captivating TV commercial, Out-of-Home advertising, and engaging social media content. The TV spot will transport viewers to a world where the simple act of opening a Coca-Cola can unlocks a gateway to the Marvel Universe, creating magical moments of connection and excitement.

This collaboration is part of a global campaign that spans over 50 countries, including North America, Latin America, Europe, China, Japan, and the Asia Pacific region. Fans worldwide have been collecting these special edition products, and now it’s time for the Maldives to join the celebration.

Coca-Cola is one of the world’s most famous and best-loved brands and has been refreshing the world for 138 years. The Coca-Cola Company, through its bottling partner, Maldives Aerated Water Company Pvt Ltd., has introduced a range of hydrating and delicious beverages to Maldives. The Coca-Cola brand has also sought to brighten consumers’ lives through a variety of engaging projects and activities.

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Sun Siyam Iru Veli hosts Czech Chef Jan Punčochář for culinary residency

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Sun Siyam Iru Veli part of Sun Siyam’s Privé Collection, has concluded an exclusive culinary residency with celebrated Czech chef Jan Punčochář, held from 25 July to 1 August 2026. Hosted in partnership with Colours of Maldives, the collaboration brought Chef Jan’s distinctive culinary philosophy and international expertise to Roma, the resort’s signature overwater restaurant renowned for its contemporary Italian and Mediterranean-inspired cuisine.

At the heart of the residency was an intimate Chef’s Table on 31 July, where Chef Jan presented a multi-course menu created exclusively for guests. The menu showcased Czech culinary traditions interpreted through Maldivian ingredients and island-inspired flavours, accompanied by carefully selected wine pairings designed to complement each course. Earlier in the week, a special cocktail evening on 28 July introduced Chef Jan to guests in a relaxed setting, offering them the opportunity to meet and interact with him ahead of the dinner. Throughout his residency, he also worked alongside Iru Veli’s culinary team, sharing techniques, ideas and expertise through hands-on sessions in the kitchen.

One of the Czech Republic’s most recognised culinary figures, Chef Jan is behind the acclaimed Prague restaurants U Matěje, Stůl and Šnycl. His career has been shaped by experience across leading European kitchens, including stages at Michelin-starred Hangar 7 in Austria and Tim Raue in Germany, followed by senior roles in Switzerland and Prague. Known for honest, seasonal cooking, meticulous technique and thoughtful wine pairing, he is also widely recognised as a judge on MasterChef Česko and as the host and judge of Hell’s Kitchen Česko.

“Exceptional dining is an important part of the Sun Siyam experience, and we are always looking at how we can continue to evolve it. Welcoming Chef Jan allowed us to introduce our guests to an entirely new culinary perspective while creating valuable opportunities for our own chefs to exchange ideas, techniques and inspiration. It is these meaningful collaborations that continue to elevate the experience we offer.” Remarked Masdhooq Saeed, Cluster General Manager of Sun Siyam Iru Veli and Vilu Reef.

As part of Sun Siyam Resorts’ signature chef residency programme, this collaboration held in partnership with Colours of Maldives, reflects the brand’s commitment to bringing respected culinary talent to the Maldives while creating meaningful opportunities for cultural exchange, team development and memorable guest experiences.

For more information and to book your island getaway, please visit Sun Siyam Iru Veli Offers page.

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Heritance Aarah invites guests to ‘Unwrap Incredible’ this festive season

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This December, Heritance Aarah invites guests to experience Christmas in the Maldives through a season built around anticipation, discovery and wonder. Under the theme Unwrap Incredible, the island becomes the gift itself, wrapped in ocean light, white and gold, festive flavours, family moments, wellness rituals and celebrations that unfold one beautiful surprise at a time.

From the first glow of the season, the island begins to transform. The Great Glow-Up Tree-Lighting Ceremony sets the tone on Ranba Beach, where Heritance Aarah’s white and gold Christmas tree comes alive against the Maldivian evening sky. Across the island, the festive spirit continues through sparkling gatherings, elegant dinners, beachside celebrations and moments designed to make every day feel newly unwrapped.

Highlights to look forward to:

  • The Great Glow-Up Tree-Lighting Ceremony – a magical white and gold beginning to the festive season.
  • Christmas Eve at Aarah – pre-dinner cocktails, gala dinners at Ranba and Ralu, an exclusive eight-course set dinner at Baani, and a midnight celebration with DJ beats, live band entertainment and Santa’s arrival.
  • Brunch & Bliss – a joyful Christmas Day champagne brunch flowing from morning to afternoon.
  • Lobster Feast by the Sea and Seaside Sizzle – refined beachside seafood experiences beneath the evening sky.
  • Midnight Mirage – a glittering New Year’s Eve celebration with music, dancing, entertainment and island energy until late.
  • Koka Kids Club – festive crafts, cookie decorating, treasure hunts, colour runs, movie nights and Christmas parties for younger guests.

The season also brings a rich programme of dining and beverage experiences. Guests can explore interactive tasting stations at Sweet Flavours of Aarah, discover tea-inspired creations, join cocktail and tiki workshops, savour rum and wine tastings, or enjoy a global street food festival on Ranba Beach.

For those seeking adventure, the lagoon becomes part of the celebration with guided snorkelling at the house reef, sunset cruises, dolphin journeys, canoe races, banana rides and sunrise fishing. Culture also takes centre stage at the Maldivian Village, where guests can discover island traditions, crafts and stories that reveal the Maldives beyond the view.

Wellness seekers can pause between celebrations with oceanfront yoga, mindfulness sessions and personalised face scan experiences at IASO Medi Spa.

This festive season, Heritance Aarah is not simply a place to celebrate. It is a place to discover. To taste, explore, gather, pause and be surprised.

At Heritance Aarah, Christmas is waiting to be unwrapped.

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Maldives’ Dhigurah ranked among world’s 10 most valuable beaches

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Dhigurah in Alifu Dhaalu Atoll has been ranked among the world’s 10 most valuable holiday beaches, with its stretch of sand assigned an estimated value of MVR 2.9 billion (€162.7 million) in a study by luxury villa holiday specialist CV Villas.

The island placed eighth in the global ranking, ahead of Seven Mile Beach in the Cayman Islands and Copacabana in Rio de Janeiro, Brazil.

The study calculated the hypothetical cost of owning some of the world’s best-known beaches by valuing the sand as coastal land. The figures do not represent sale prices or suggest that the beaches are available for private purchase.

Dhigurah was the only Maldivian beach included in the global top 15. Known for its long sandbank and proximity to whale shark habitats in South Ari Atoll, the inhabited island has become a destination for guesthouse tourism, diving and marine excursions.

Florida’s Siesta Beach topped the global ranking with an estimated value of €1.08 billion, followed by Pampelonne Beach in France at €843 million and Praia da Falésia in Portugal at €573.2 million.

Grace Bay in the Turks and Caicos Islands was ranked fourth at €376.4 million, while Bondi Beach in Sydney completed the top five with an estimated value of €365 million.

Hannah Marshall, luxury travel destination expert and marketing manager at CV Villas, said the research highlighted the role of location in determining coastal land values.

“Everyone has a beach that means something to them, so there’s something fun about seeing what those stretches of sand might be ‘worth’ if you valued them like the land behind them,” Marshall said.

“What comes through is how much location drives the figure: a beach in St-Tropez or on Siesta Key carries a value that a quieter shore — even just as beautiful — simply won’t.”

While Siesta Beach had the highest total estimated value, The Baths on Virgin Gorda in the British Virgin Islands recorded the highest value per square metre, at €8,846. Princess Diana Beach in Barbuda was the most affordable beach assessed, at approximately €199 per square metre.

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