Connect with us

News

Coca-Cola teams up with Marvel for limited-edition packaging launch in the Maldives

Published

on

Coca-Cola has launched its limited-edition packaging featuring iconic characters from the Marvel Universe, now available in the Maldives. This collaboration brings together the beloved worlds of Coca-Cola and Marvel, offering fans a unique and immersive experience.

The Coca-Cola x Marvel: The Heroes campaign in Maldives showcases 13 Marvel characters, including fan favourites like Deadpool and Wolverine on Coca-Cola and Coca-Cola Zero Sugar bottles and cans. The packaging features a striking design with a balance of white, red, and black tones, making each product a collectible item.

Consumers in the Maldives can scan the QR codes on these limited-edition products to unlock exclusive AR animation experiences for each hero or villain across all PET and Can packs. This interactive feature allows fans to engage with their favourite characters in a whole new way, bringing the Marvel Universe to life right in their hands.

In select outlets, customers who buy any two large PET bottles will receive a Marvel fridge magnet absolutely free, adding another layer of excitement to the campaign.

“This campaign is about merging two beloved global brands to offer something special to our consumers here in the Maldives,” said Kaushali Kusumapala, Country Director for Sri Lanka and the Maldives. “We’re excited to give fans the chance to engage with their favourited Marvel heroes in a way that’s interactive, immersive, and above all, fun.”

Coca-Cola will support the launch with a comprehensive marketing campaign, including a captivating TV commercial, Out-of-Home advertising, and engaging social media content. The TV spot will transport viewers to a world where the simple act of opening a Coca-Cola can unlocks a gateway to the Marvel Universe, creating magical moments of connection and excitement.

This collaboration is part of a global campaign that spans over 50 countries, including North America, Latin America, Europe, China, Japan, and the Asia Pacific region. Fans worldwide have been collecting these special edition products, and now it’s time for the Maldives to join the celebration.

Coca-Cola is one of the world’s most famous and best-loved brands and has been refreshing the world for 138 years. The Coca-Cola Company, through its bottling partner, Maldives Aerated Water Company Pvt Ltd., has introduced a range of hydrating and delicious beverages to Maldives. The Coca-Cola brand has also sought to brighten consumers’ lives through a variety of engaging projects and activities.

News

NH Maldives Kuda Rah celebrates World Ocean Day through hands-on marine conservation

Published

on

In celebration of World Ocean Day on June 8th, NH Maldives Kuda Rah hosted a series of impactful environmental activities to protect and restore the surrounding marine ecosystems. The initiatives brought together guests, team members, and expert partners to actively preserve the natural beauty of our surroundings.

The day began with a collaborative Lagoon Cleaning Activity. Guests and resort teamed up with the resort’s dive centre, Dive & Sail Maldives to carefully clear the surrounding waters of debris. This joint effort ensures that the local house reef and lagoon remain a pristine and thriving habitat for marine life.

Following the clean-up, participants gathered at the Watersports beach for an interactive Coral Planting event. Earlier that morning, the marine team safely collected viable coral fragments from a nearby reef. During the event, guests had the unique opportunity to attach these rescued corals to metal pyramid frames. Once completed, the coral frames were submerged and placed into the resort’s expanding coral regeneration garden, creating a living legacy that will help to sustain a vibrant local ecosystem and enhance the liveliness of our house reef.

“We want to extend a huge thank you to Dive and Sail Maldives, our passionate staff , and the wonderful guests who participated in these events,” says the resort management. “Together, we are making a meaningful difference in preserving the underwater paradise of the Maldives for future generations.”

Through the “Live Local” initiative with Minor DISCOVERY, NH Hotels & Resorts brings authentic local experiences to every stay.

Continue Reading

News

Four Seasons Maldives brings sporting legends and explorers together for summer programme

Published

on

This summer, Four Seasons Resorts Maldives introduces an extraordinary new chapter in family travel: Learn with Legends. Running from July 20 to August 31, 2026, this next-generation summer camp brings together families and world-class mentors in a complimentary program of workshops, coaching sessions and guided adventures.

At the heart of the experience is a growing line-up of celebrated figures from sport, adventure and environmental science, each bringing their expertise, stories and energy to the islands.

The program unfolds across the distinct yet complementary islands of Four Seasons Resort Maldives at Landaa Giraavaru and Four Seasons Resort Maldives at Kuda Huraa. Here, expert coaching across football, surfing, mixed martial arts and conservation blends with immersive island living, offering a balance of activity, discovery and relaxed evening gatherings.

Designed to nurture confidence, curiosity and a sense of global connection, the summer camp creates an environment where learning feels natural and joyfully unforced; passions are sparked, perspectives broadened, and memories created to last far beyond the summer.

Where Legends Lead

The first wave of confirmed mentors includes former German captain Arne Friedrich, former England captain Casey Stoney, England centurion Jill Scott and championship-winning English midfielder Steve Sidwell, who will lead football sessions at Landaa Giraavaru. At Kuda Huraa, former elite professional surfer and world-class coach Ross Williams will be joined by South African former Championship Tour surfer Travis Logie, bringing technical insight and ocean energy to the waves.

Across martial arts and movement, Angela Lee Pucci, former six-time world champion and Brazilian Jiu-Jitsu black belt, joins at Landaa Giraavaru alongside Brazilian Jiu-Jitsu black belt and coach Bruno Pucci. Leo Vieira, Brazilian Jiu-Jitsu pioneer and multiple-time world champion, leads sessions at Kuda Huraa, while Indian Shaolin monk and Kung Fu master Hurssh Verma and national Kungfu champion Guo Jing bring discipline, philosophy and movement to both islands.

Award-winning filmmaker and ocean storyteller Craig Foster, best known for My Octopus Teacher, and world-record explorer Ash Dykes will join both resorts, sharing rare perspectives on the natural world through storytelling and field-based exploration. At Landaa Giraavaru, oceanographer Dr Phil Hosegood will bring added scientific depth through marine research and ocean-focused discovery.

With just a few more legends due to be announced, stay tuned for further updates or visit the website for more information.

Two Islands, Infinite Possibilities

The program comprises a complimentary schedule of workshops, coaching sessions and guided adventures, with select experiences offered in limited numbers and subject to availability. Young guests can gain pro-level insights from an ex-England football captain, ride waves with an elite former Championship Tour surfer, master techniques with a multiple-time Jiu-Jitsu Champion, and join field trips with an award-winning ocean storyteller.

For those seeking a more tailored experience, private one-to-one coaching sessions are also available, subject to availability and additional charge.

Inspiration at the Highest Level

“Learn with Legends offers a fresh perspective in luxury family travel, where world-class talent, meaningful experiences and exceptional surroundings come together to create something truly transformative,” says Armando Kraenzlin, Regional Vice President of Four Seasons Resorts Maldives. “What makes this program so powerful is the human connection: guests aren’t simply learning skills and participating in activities. They are engaging with some of the world’s leading figures in their fields and accessing high-level inspiration that will resonate well beyond their stay.”

Stay Longer Offer

Families can make the most of the summer with the Stay Longer offer at Kuda Huraa and Landaa Giraavaru. Guests receive a complimentary fifth night with every four consecutive paid nights, daily breakfast for two, one dinner for two at a choice of restaurants, and a shared island adventure, choosing between a Dolphin Cruise or Sunset Fishing. For stays during the Maldives Summer Camp, the offer adds even more reason to linger, with access to a complimentary daily program of coaching sessions, workshops and guided activities led by global figures across sport, movement and conservation, subject to availability.

For more information, please visit the official website.

Continue Reading

News

Riteish Deshmukh and family discover the best of island life at Centara Maldives

Published

on

Bollywood actor Riteish Deshmukh and his family recently swapped the rush of city life for sun drenched days and turquoise waters in the Maldives, enjoying a vibrant escape across Centara Grand Lagoon Maldives and Centara Mirage Lagoon Maldives.

Set within The Atollia by Centara Hotels & Resorts, the two resorts offered a contrasting yet perfectly balanced experience. One delivered refined island luxury and calm elegance, while the other brought vibrant energy, family fun and an imaginative underwater inspired setting. Together, they created a seamless journey of relaxation and adventure.

From thrilling marine encounters to relaxed island moments, Riteish Deshmukh, Genelia Deshmukh, their children and family immersed themselves in it all. Their days were filled with snorkelling across vibrant reefs, glass kayaking over crystal clear waters, seabob rides, jet ski adventures, and semi submarine explorations. Evenings brought a different rhythm with cinema under the stars, hands on Thai cooking experiences, and scuba diving moments that added to the sense of discovery.

The culinary experiences added another layer to the journey, with floating breakfasts, teppanyaki dining and a variety of flavours across Thai, Mediterranean, Italian and international cuisines, turning every meal into a memorable part of the stay.

Sharing his experience, Riteish Deshmukh said, “The Maldives gave us the most incredible family experience and Centara made it even better. This was a break we had been planning for a while and it turned into something truly special. The kids were constantly engaged with all the activities and there was never a dull moment in the best way possible. It had everything from fun and adventure to relaxation and quality family time. We cannot wait to return to Centara Grand Lagoon and Centara Mirage Lagoon soon.”

A celebration of laughter, discovery and togetherness, the Deshmukh family’s Maldivian escape reflects a simple truth that the best journeys are the ones that become lasting memories.

Continue Reading
Advertisement

Trending

Copyright all rights reserved by Maldives Promotion House 2023.