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Coca-Cola teams up with Marvel for limited-edition packaging launch in the Maldives

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Coca-Cola has launched its limited-edition packaging featuring iconic characters from the Marvel Universe, now available in the Maldives. This collaboration brings together the beloved worlds of Coca-Cola and Marvel, offering fans a unique and immersive experience.

The Coca-Cola x Marvel: The Heroes campaign in Maldives showcases 13 Marvel characters, including fan favourites like Deadpool and Wolverine on Coca-Cola and Coca-Cola Zero Sugar bottles and cans. The packaging features a striking design with a balance of white, red, and black tones, making each product a collectible item.

Consumers in the Maldives can scan the QR codes on these limited-edition products to unlock exclusive AR animation experiences for each hero or villain across all PET and Can packs. This interactive feature allows fans to engage with their favourite characters in a whole new way, bringing the Marvel Universe to life right in their hands.

In select outlets, customers who buy any two large PET bottles will receive a Marvel fridge magnet absolutely free, adding another layer of excitement to the campaign.

“This campaign is about merging two beloved global brands to offer something special to our consumers here in the Maldives,” said Kaushali Kusumapala, Country Director for Sri Lanka and the Maldives. “We’re excited to give fans the chance to engage with their favourited Marvel heroes in a way that’s interactive, immersive, and above all, fun.”

Coca-Cola will support the launch with a comprehensive marketing campaign, including a captivating TV commercial, Out-of-Home advertising, and engaging social media content. The TV spot will transport viewers to a world where the simple act of opening a Coca-Cola can unlocks a gateway to the Marvel Universe, creating magical moments of connection and excitement.

This collaboration is part of a global campaign that spans over 50 countries, including North America, Latin America, Europe, China, Japan, and the Asia Pacific region. Fans worldwide have been collecting these special edition products, and now it’s time for the Maldives to join the celebration.

Coca-Cola is one of the world’s most famous and best-loved brands and has been refreshing the world for 138 years. The Coca-Cola Company, through its bottling partner, Maldives Aerated Water Company Pvt Ltd., has introduced a range of hydrating and delicious beverages to Maldives. The Coca-Cola brand has also sought to brighten consumers’ lives through a variety of engaging projects and activities.

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Amilla Maldives unveils first dedicated pottery and ceramics studio on the island

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Amilla Maldives has announced a groundbreaking partnership with The Clay Studio Maldives, introducing the island’s very first dedicated pottery and ceramic production space. This innovative studio will invite guests to embark on a grounding, tactile journey, deeply rooted in local artistry and mindfulness.

Set to provide an unhurried sensory experience, the upcoming studio aligns seamlessly with Amilla’s signature gentle rhythms and commitment to holistic well-being. Designed as a meditative retreat, this space will encourage guests to slow down, connect with the earth, and tap into the creative flow of working with clay.

Through this collaboration, the resort will further enrich its vibrant tapestry of cultural and artistic programming. The studio will offer a welcoming haven for all generations, featuring thoughtfully crafted workshops in wheel throwing, hand building, and pottery painting. Guided by skilled artisans, adults, couples, and inquisitive young minds from the Sultan’s Village kids club will have the opportunity to immerse themselves in the quiet satisfaction of creation.

Each session will empower guests to transform raw clay into personal narratives, crafting authentic, locally fired keepsakes. These unique creations will serve as meaningful mementos of their time on the island, tangible souvenirs that are truly “Made in Maldives.”

This partnership with The Clay Studio Maldives beautifully reflects our commitment to celebrating local creativity. By bringing this contemporary ceramic tradition to our shores, we look forward to honoring homegrown talent and offering our guests an intimate, immersive way to engage with Maldivian creative culture.

The forthcoming clay studio will add a tactile dimension to Amilla’s carefully curated blend of wellness, nature-led experiences, and the serene ease of island life.

For more information about Amilla Maldives, please visit www.amilla.com.

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InterContinental Maldives invites guests to reconnect through yoga and mindfulness

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With International Yoga Day fast approaching, InterContinental Maldives Maamunagau Resort invites guests to reconnect the mind, body and spirit through a curated programme of new wellness focused experiences at its award-winning AVI Spa. Celebrating the global day of mindfulness and movement, the resort will introduce a series of restorative spa activities designed to inspire balance and relaxation, and allowing guests to find their inner calm amidst the serenity of the Indian Ocean.

Guests can begin their days with Aqua Yoga at The Retreat, available from 6am–11am. This gentle, water-based yoga practice combines mindful movement with the soothing support of water, helping to improve flexibility and enhance balance. Guests are encouraged to welcome deep relaxation in the tranquil overwater setting. As evening falls, the 60-minute Floating Sound Therapy session begins at AVI Spa, running from 6pm–8pm. Floating effortlessly on water, participants are immersed in a deeply calming sensory journey as the soothing vibrations of Tibetan singing bowls and delicate chimes create a calming atmosphere of relaxation and renewal.

Wellness and mindfulness are at the heart of the InterContinental Maldives experience. Inspired by the turquoise waters that surround the island, the overwater AVI Spa serves as a sanctuary for restoration and rejuvenation. The award-winning spa features six tranquil overwater treatment villas, each designed to harness natural light, ocean sounds and the calming rhythm of the sea. From holistic therapies to immersive wellness rituals, expert therapists guide guests through transformative experiences that nurture both physical wellbeing and emotional balance, making InterContinental Maldives an idyllic destination for wellness-focused escapes.

AVI Spa is hosting a full-day wellness experience dedicated to mindful movement and wellness. The day will begin at sunrise with an energising yoga session designed to awaken the body and mind. Guests will then enjoy a nourishing breakfast to support their wellness journey. Throughout the day, guests can firstly immerse themselves in Floating Yoga, balancing across calm waters. Guests will have the opportunity to explore their strength, balance, and flexibility through Aerial Yoga, using suspension techniques to deepen movement and core engagement. As the day unfolds, guests will reconnect through guided breathwork, and meditation practices focused on clarity and mindfulness. The day will conclude with a restorative Yoga Flow and Sound Healing session, offering the perfect opportunity to unwind and end the day in a state of balance and renewal.

Aqua Yoga (45 minutes) from $85++ per person, Floating Yoga (45 minutes) from $85++ per person, Floating Sound Therapy (60 minutes) from $170++ per person and Aerial Yoga (60 minutes) from $50 ++ per person. Breathwork & Meditation (60 minutes) from $45++ per person.

Overwater Pool Villa starting from $1,290++ per night with a variety of inclusions.

For more information, please visit www.maldives.intercontinental.com or email reservations.icmaldives@ihg.com.

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Kandolhu Maldives unveils exclusive dining collaboration with Chef Benjamin Peifer

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This December, Kandolhu Maldives is set to host an extraordinary gastronomic event in collaboration with celebrated German Chef Benjamin Peifer. Recently named Chef of the Year 2025 by Gault & Millau, Peifer brings his highly distinctive culinary vision to the Maldives. His signature approach masterfully blends traditional Japanese techniques with carefully selected regional ingredients, with all dishes prepared over an open fire to create intense aromas and complex flavour profiles.

Benjamin Peifer’s journey from a baker’s apprentice to a two-star Michelin chef has forged a unique path in the world of high-end gastronomy. At his restaurant, Intense in Wachenheim, he creates an original fusion where traditional Palatinate pub fare meets Japanese haute cuisine. His goal is to deconstruct regional tastes into their core components and reimagine them, resulting in dishes that are both comforting and excitingly new.

Peifer’s culinary style is deeply connected to his personal history. After an unfulfilling start as a baker, he found his calling in the restaurant industry, drawn to its creativity and immediate feedback. He honed his skills at establishments like Zum Schwanen and Ketschauer Hof before opening Intense in 2017 with his wife, Bettina, who serves as the restaurant’s maître d’ and sommelier. He is known for reinterpreting everyday ingredients with exceptional technique and imagination, aiming to showcase the potential of what is readily available.

The collaboration features two distinct evenings of epicurean excellence, both beginning with a personal Meet & Greet. The first event on Saturday, 26 December, presents a bespoke four-course dinner, while the second evening on Tuesday, 29 December, offers an elevated five-course Wine & Dine experience. In keeping with Chef Peifer’s “no menu, trust the chef” philosophy, guests are invited to embrace a spontaneous and immersive culinary journey.

Discerning travellers and epicureans are encouraged to secure their reservations early to partake in this perfect blend of Maldives luxury and Michelin-starred artistry.

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