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Coca-Cola teams up with Marvel for limited-edition packaging launch in the Maldives

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Coca-Cola has launched its limited-edition packaging featuring iconic characters from the Marvel Universe, now available in the Maldives. This collaboration brings together the beloved worlds of Coca-Cola and Marvel, offering fans a unique and immersive experience.

The Coca-Cola x Marvel: The Heroes campaign in Maldives showcases 13 Marvel characters, including fan favourites like Deadpool and Wolverine on Coca-Cola and Coca-Cola Zero Sugar bottles and cans. The packaging features a striking design with a balance of white, red, and black tones, making each product a collectible item.

Consumers in the Maldives can scan the QR codes on these limited-edition products to unlock exclusive AR animation experiences for each hero or villain across all PET and Can packs. This interactive feature allows fans to engage with their favourite characters in a whole new way, bringing the Marvel Universe to life right in their hands.

In select outlets, customers who buy any two large PET bottles will receive a Marvel fridge magnet absolutely free, adding another layer of excitement to the campaign.

“This campaign is about merging two beloved global brands to offer something special to our consumers here in the Maldives,” said Kaushali Kusumapala, Country Director for Sri Lanka and the Maldives. “We’re excited to give fans the chance to engage with their favourited Marvel heroes in a way that’s interactive, immersive, and above all, fun.”

Coca-Cola will support the launch with a comprehensive marketing campaign, including a captivating TV commercial, Out-of-Home advertising, and engaging social media content. The TV spot will transport viewers to a world where the simple act of opening a Coca-Cola can unlocks a gateway to the Marvel Universe, creating magical moments of connection and excitement.

This collaboration is part of a global campaign that spans over 50 countries, including North America, Latin America, Europe, China, Japan, and the Asia Pacific region. Fans worldwide have been collecting these special edition products, and now it’s time for the Maldives to join the celebration.

Coca-Cola is one of the world’s most famous and best-loved brands and has been refreshing the world for 138 years. The Coca-Cola Company, through its bottling partner, Maldives Aerated Water Company Pvt Ltd., has introduced a range of hydrating and delicious beverages to Maldives. The Coca-Cola brand has also sought to brighten consumers’ lives through a variety of engaging projects and activities.

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Barceló Nasandhura to host New Year’s Eve gala dinner with live music, fireworks views

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Barceló Nasandhura will mark New Year’s Eve with a gala dinner on 31 December 2025, featuring a buffet that brings together international cuisine and Maldivian culinary traditions.

The New Year’s Eve Gala Dinner will be served from 7:00 pm onwards and is designed as a comprehensive dining experience, highlighting a range of live stations, seafood selections, and dessert displays. The menu reflects both global influences and local flavours, with an emphasis on traditional preparations alongside classic international dishes.

Gastronomy highlights include live carving stations serving beef Wellington, roasted lamb, and banana-wrapped fish prepared in the Maldivian style. A dedicated seafood section will feature king prawns, Sri Lankan crab, and a sushi and sashimi selection. Guests can also expect a mix of international and local dishes, including French coq au vin and Maldivian tuna curry.

The dinner will conclude with an extensive dessert spread, including a croquembouche, macaron towers, and a dedicated chocolatier’s corner.

Entertainment for the evening will include live music by Fasy and his band, followed by a midnight countdown with views of the fireworks over the Malé skyline.

The New Year’s Eve Gala Dinner will take place at Barceló Nasandhura on 31 December 2025. Reservations can be made via WhatsApp on +960 7200549.

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Yasmeen Alsaeed to host Madifushi Private Island’s New Year’s Eve gala night

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Madifushi Private Island has announced that Yasmeen Alsaeed, a distinguished television presenter and renowned media personality based in Riyadh, will serve as the Master of Ceremonies for its highly anticipated New Year’s Eve Gala Night.

Widely recognized for her elegance, cultural insight, and commanding stage presence, Yasmeen Alsaeed brings over a decade of experience in broadcast media, live hosting, and high-profile event presentation. She is best known for her work with Al Arabiya News Channel, part of the MBC Group, where she has covered a broad spectrum of regional and international stories, establishing herself as a trusted and articulate media voice.

In addition to her media career, Yasmeen is the Founder and Director of YASA Production, a creative company focused on media, culture, and heritage projects—reflecting her passion for meaningful storytelling delivered with authenticity and purpose.

Madifushi Private Island’s New Year’s Eve celebrations promise an immersive, multi-day experience curated for couples, families, and discerning global travelers. Festivities will begin with sunrise yoga to welcome the final day of the year in tranquility, followed by a range of family-friendly activities, including creative workshops. As the evening unfolds, guests will gather for the island’s Grand New Year’s Eve Gala Night, transitioning into a vibrant beach party featuring live entertainment, curated music, and DJ performances.

A symbolic lantern flying ceremony will invite guests to reflect, release, and welcome new beginnings, culminating in a spectacular fireworks display at the countdown to midnight. Celebrations will continue into the New Year with a special New Year’s Day brunch, allowing guests to begin the year in relaxed island luxury. Additional surprises and experiences have been thoughtfully curated to ensure an unforgettable festive journey.

Commenting on the occasion, the Ali Shakir, Group General Manager of Maldives Inflight Catering Group said, “New Year’s Eve is a moment of reflection, celebration, and togetherness. At Madifushi Private Island, we have carefully designed our festivities to offer meaningful experiences for all generations—blending wellness, family moments, refined entertainment, and celebration. We are honored to welcome Yasmeen Alsaeed as our Master of Ceremonies, whose grace and professionalism perfectly complement the spirit of our New Year’s Eve Gala.”

Madifushi Private Island is honored to welcome Yasmeen Alsaeed as the host of its New Year’s Eve Gala Night, where her refined presence, natural charisma, and global perspective will elevate the evening’s celebrations and create an unforgettable experience for guests from around the world.

As Madifushi ushers in the New Year with elegance, celebration, and world-class entertainment, the collaboration with Yasmeen Alsaeed underscores the island’s commitment to sophistication and memorable moments.

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Angsana Velavaru recognised as Best Foreign Hotel by Russian Traveler Awards

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This December Maldivian resort Angsana Velavaru was named Best Foreign Hotel by the Russian Traveler Awards. The national tourism award, initiated by the respected Russian Traveler magazine (formerly National Geographic Russia ), recognises excellence across the travel industry, from hotels and resorts to national cuisine and eco-tourism, while also spotlighting emerging destinations on the global travel map.

All submissions undergo a rigorous moderation process, with the final winners selected by the magazine’s readers, who are recognised as discerning and well-travelled explorers. The voting results were announced on 8 December during the official awards ceremony held in Moscow.

Located within a vast private lagoon in the largely untouched South Nilandhe Atoll, Angsana Velavaru is a premium tropical resort accessible by a scenic 40-minute seaplane journey from Velana International Airport.

Guests may choose from beachfront island villas with direct access to pristine white sands, or the resort’s signature InOcean Villas, a distinctive collection of overwater villas situated one kilometre from the main island, surrounded by open ocean. These villas feature two- and three-bedroom configurations, private pools, and expansive indoor and outdoor living spaces. The surrounding azure lagoon and vibrant coral reef offer exceptional opportunities to explore the Maldives’ rich marine life and underwater biodiversity.

Angsana Velavaru is also celebrated for its diverse all-inclusive offerings, presenting a wide range of cuisines from authentic Maldivian and Indian flavours to Pan-Asian specialties and international classics. Complementing its dining experiences, the resort offers 101 leisure activities, including sunset cruises, spa indulgences, diving adventures, DJ-led evenings, and a variety of curated island experiences.

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