News
Coca-Cola teams up with Marvel for limited-edition packaging launch in the Maldives
Coca-Cola has launched its limited-edition packaging featuring iconic characters from the Marvel Universe, now available in the Maldives. This collaboration brings together the beloved worlds of Coca-Cola and Marvel, offering fans a unique and immersive experience.
The Coca-Cola x Marvel: The Heroes campaign in Maldives showcases 13 Marvel characters, including fan favourites like Deadpool and Wolverine on Coca-Cola and Coca-Cola Zero Sugar bottles and cans. The packaging features a striking design with a balance of white, red, and black tones, making each product a collectible item.
Consumers in the Maldives can scan the QR codes on these limited-edition products to unlock exclusive AR animation experiences for each hero or villain across all PET and Can packs. This interactive feature allows fans to engage with their favourite characters in a whole new way, bringing the Marvel Universe to life right in their hands.
In select outlets, customers who buy any two large PET bottles will receive a Marvel fridge magnet absolutely free, adding another layer of excitement to the campaign.
“This campaign is about merging two beloved global brands to offer something special to our consumers here in the Maldives,” said Kaushali Kusumapala, Country Director for Sri Lanka and the Maldives. “We’re excited to give fans the chance to engage with their favourited Marvel heroes in a way that’s interactive, immersive, and above all, fun.”
Coca-Cola will support the launch with a comprehensive marketing campaign, including a captivating TV commercial, Out-of-Home advertising, and engaging social media content. The TV spot will transport viewers to a world where the simple act of opening a Coca-Cola can unlocks a gateway to the Marvel Universe, creating magical moments of connection and excitement.
This collaboration is part of a global campaign that spans over 50 countries, including North America, Latin America, Europe, China, Japan, and the Asia Pacific region. Fans worldwide have been collecting these special edition products, and now it’s time for the Maldives to join the celebration.
Coca-Cola is one of the world’s most famous and best-loved brands and has been refreshing the world for 138 years. The Coca-Cola Company, through its bottling partner, Maldives Aerated Water Company Pvt Ltd., has introduced a range of hydrating and delicious beverages to Maldives. The Coca-Cola brand has also sought to brighten consumers’ lives through a variety of engaging projects and activities.
Family
Alila Kothaifaru Maldives introduces ‘Easter by the Tides’ programme
Alila Kothaifaru Maldives invites guests to embrace the spirit of renewal with “Easter by the Tides,” a thoughtfully curated island celebration inspired by the rhythms of the ocean and the joy of togetherness. Set against the tranquil beauty of the Indian Ocean, the festivities blend culinary artistry, nature-led exploration, wellness rituals, and family-friendly experiences designed to create meaningful moments throughout the Easter season.
Rooted in Alila’s philosophy of purposeful living and connection to nature, the celebration unfolds through a series of immersive activities that encourage guests to slow down, reconnect, and experience the island in new and inspiring ways.

Guests can begin their days with mindful wellness sessions such as Tai Chi Breathing and morning yoga overlooking the sea, while marine-led experiences including coral planting and guided snorkeling invite them to discover the vibrant underwater world surrounding the resort.
Families and younger guests can also take part in playful Easter traditions with a tropical twist, including a snorkeling Easter egg hunt set within the island’s turquoise lagoon — a joyful moment of discovery that blends festive fun with the beauty of the ocean environment.
Culinary experiences form a highlight of the celebration, with special themed dining moments and sweet creations by World Champion Pastry Chef Rolf Mürner from Switzerland. Guests will have the opportunity to witness the artistry behind his celebrated chocolate craftsmanship and indulge in imaginative desserts inspired by the spirit of Easter.

“At Alila Kothaifaru Maldives, Easter is a meaningful time to celebrate renewal, connection, and shared moments in a setting shaped by nature,” said Thomas Weber, General Manager of Alila Kothaifaru Maldives. “With ‘Easter by the Tides,’ our team has created experiences that reflect the beauty and rhythm of island life while inviting guests to embrace the season with a sense of joy and discovery.”
The celebration is complemented by distinctive dining experiences across the resort’s restaurants, including a special Boat-to-Table BBQ at Seasalt, where fresh flavours and island-inspired cuisine take centre stage.

“Our culinary team wanted to capture the essence of Easter through creativity, craftsmanship, and flavour,” said Frank Wackerhagen, Executive Chef of Alila Kothaifaru Maldives. “From Chef Rolf Mürner’s exquisite chocolate creations to our Easter-themed dining experiences by the sea, every detail has been thoughtfully designed to create moments of delight for our guests.”
Blending nature, gastronomy, wellness, and family traditions, Easter by the Tides invites guests to celebrate the season in a way that feels both vibrant and serene — where every moment unfolds in harmony with the gentle rhythm of island life.
News
Canareef Resort Maldives celebrates Women’s Day with sunset beach yoga session
Canareef Resort Maldives marked International Women’s Day on 8th March with a meaningful celebration focused on wellness, mindfulness, and appreciation for women, aligning with this year’s global theme, “Give To Gain.” The resort organised a special complimentary Sunset Beach Yoga Session along with exclusive wellness offers to create a relaxing and empowering experience for guests.
The Sunset Yoga session, held at the beautiful Dhoni Bar Beach, invited guests and team members to unwind and reconnect with nature while enjoying the breathtaking Maldivian sunset. Set against the soothing sounds of the ocean and the warm glow of the evening sky, the session offered a perfect opportunity to practice mindfulness, improve well-being, and celebrate the spirit of togetherness.
The theme “Give To Gain” highlights the power of kindness, generosity, and support, emphasising that by giving to others and nurturing positive actions, individuals and communities can gain strength, happiness, and personal growth. Through this thoughtful initiative, Canareef celebrated the resilience, achievements, and contributions of women around the world.
Adding to the celebration, the resort’s spa also introduced a special International Women’s Day offer, providing a discount on all 60-minute massage treatments, allowing guests to indulge in a rejuvenating wellness experience and embrace the importance of self-care.
Participants enjoyed the tranquil yoga session and the calming atmosphere of the island, making the celebration both relaxing and inspiring. The event reflected Canareef Resort Maldives’ commitment to promoting wellness, inclusivity, and meaningful experiences for guests and team members alike.
By organising wellness-focused activities such as the Sunset Beach Yoga Session at Dhoni Bar Beach and offering special spa benefits, Canareef continues to highlight the importance of balance, appreciation, and well-being, while celebrating global occasions that bring people together in harmony.
News
Angsana Velavaru marks International Women’s Day with appreciation event
Angsana Velavaru marked International Women’s Day with a heartfelt celebration honouring the remarkable women who contribute to the resort’s vibrant workplace and guest experiences.
The evening brought together team members for a warm and meaningful gathering focused on appreciation, connection, and recognition. Colleagues took the opportunity to acknowledge the dedication, strength, and contributions of the women who play an important role in shaping the spirit and success of the resort.

The celebration featured an intimate programme that included shared conversations, a ceremonial cake-cutting, and dinner together as a team. The occasion provided a moment to pause, reflect, and celebrate the inspiring individuals whose passion and commitment help create memorable experiences for guests each day.

“International Women’s Day is an important opportunity for us to recognise and celebrate the incredible women across our team whose dedication, resilience, and passion contribute greatly to our workplace and the experiences we create for our guests,” said Ahmed Zahir, General Manager of Angsana Velavaru.“We are proud to work alongside such inspiring individuals who continue to make a meaningful impact within our resort and our community.”
Through initiatives that encourage collaboration, growth, and wellbeing, Angsana Velavaru remains committed to fostering an inclusive environment where every team member feels valued and empowered.
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