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Coca-Cola teams up with Marvel for limited-edition packaging launch in the Maldives

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Coca-Cola has launched its limited-edition packaging featuring iconic characters from the Marvel Universe, now available in the Maldives. This collaboration brings together the beloved worlds of Coca-Cola and Marvel, offering fans a unique and immersive experience.

The Coca-Cola x Marvel: The Heroes campaign in Maldives showcases 13 Marvel characters, including fan favourites like Deadpool and Wolverine on Coca-Cola and Coca-Cola Zero Sugar bottles and cans. The packaging features a striking design with a balance of white, red, and black tones, making each product a collectible item.

Consumers in the Maldives can scan the QR codes on these limited-edition products to unlock exclusive AR animation experiences for each hero or villain across all PET and Can packs. This interactive feature allows fans to engage with their favourite characters in a whole new way, bringing the Marvel Universe to life right in their hands.

In select outlets, customers who buy any two large PET bottles will receive a Marvel fridge magnet absolutely free, adding another layer of excitement to the campaign.

“This campaign is about merging two beloved global brands to offer something special to our consumers here in the Maldives,” said Kaushali Kusumapala, Country Director for Sri Lanka and the Maldives. “We’re excited to give fans the chance to engage with their favourited Marvel heroes in a way that’s interactive, immersive, and above all, fun.”

Coca-Cola will support the launch with a comprehensive marketing campaign, including a captivating TV commercial, Out-of-Home advertising, and engaging social media content. The TV spot will transport viewers to a world where the simple act of opening a Coca-Cola can unlocks a gateway to the Marvel Universe, creating magical moments of connection and excitement.

This collaboration is part of a global campaign that spans over 50 countries, including North America, Latin America, Europe, China, Japan, and the Asia Pacific region. Fans worldwide have been collecting these special edition products, and now it’s time for the Maldives to join the celebration.

Coca-Cola is one of the world’s most famous and best-loved brands and has been refreshing the world for 138 years. The Coca-Cola Company, through its bottling partner, Maldives Aerated Water Company Pvt Ltd., has introduced a range of hydrating and delicious beverages to Maldives. The Coca-Cola brand has also sought to brighten consumers’ lives through a variety of engaging projects and activities.

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Heritance Aarah invites guests for Eid getaway

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Heritance Aarah Maldives is offering a Eid Al-Fitr experience on the serene Raa Atoll island. The resort’s exclusive seaplane lounge welcomes guests with a soft island breeze and offers a variety of snacks and tropical fruits.

Upon arrival, guests are welcomed with Maldivian hospitality and are welcomed in one of the resort’s family-friendly Beach Villas, each with its own private plunge pool.

The premium all-inclusive offering, complete with dedicated butler service, ensures every moment is filled with care and attention, allowing guests to truly take in the island’s beauty.

At Heritance Aarah, Eid is not just a holiday; it’s a chance to rediscover the joy of shared experiences. The resort offers a vibrant house reef, snorkeling excursions, and traditional Maldivian activities at the Live Maldivian Village.

For families, the resort strikes a balance between excitement and relaxation. The Koka Kids Club offers fun-filled activities for kids, while the IASO Spa provides a wellness consultation for parents.

Tai Chi sessions on the beach provide a serene backdrop for relaxation, while transformative therapies like Reiki, Shirodhara, or Tibetan Kunye offer a chance to unwind both body and mind.

As the sun sets, guests can enjoy a starlit dinner at one of the resort’s seven unique restaurants, each crafted by culinary olympians and award-winning chefs.

From Maldivian-Sri Lankan flavors at Ambula to international delights at Ranba, every meal offers an opportunity to discover new tastes and create lasting memories with loved ones.

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Cinnamon Dhonveli, Ellaidhoo Maldives recognised at TUI Global Hotel Awards 2025

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Cinnamon Dhonveli Maldives and Ellaidhoo Maldives by Cinnamon have been recognised as TUI Global Hotel Awards Quality Winners for 2025, an honour based on outstanding guest feedback. The TUI Global Hotel Awards celebrate the best in hospitality, with winners selected from feedback provided by over 20 million travellers worldwide. This recognition highlights Cinnamon Hotels & Resorts’ dedication to exceptional service, unforgettable experiences, and the natural beauty that makes it a sought-after escape for travellers.

Commenting on the achievement, Mohammed Shihab, Commercial Director – Cinnamon Hotels & Resorts Maldives, stated, “We are truly honoured to receive the TUI Global Hotel Awards Quality Winner for 2025. It’s an honour to welcome travellers to our resorts, where we celebrate not only the stunning natural beauty of our surroundings but also the deep connections we foster with our guests, creating memories that last a lifetime. We extend our heartfelt gratitude to our guests for their positive feedback and ongoing support, and we look forward to continuing to create exceptional experiences.”

Just a 20-minute speedboat ride from Malé, Cinnamon Dhonveli Maldives is a favourite among families, surfers, and island adventurers. The resort’s beachfront villas and overwater suites offer a luxurious yet laid-back island experience, while its expansive range of activities makes it an ideal destination for families. With dedicated play areas, kid-friendly entertainment, and an array of dining options, it caters to guests of all ages. Additionally, its world-famous Pasta Point surf break continues to attract professional and leisure surfers looking to ride some of the best waves in the Maldives.

Meanwhile, Ellaidhoo Maldives by Cinnamon is home to one of the Maldives’ best house reefs, as recognised by Lonely Planet, making it a paradise for divers and snorkellers. The resort features elegantly designed rooms, including 24 water bungalows, with direct access to the island’s vibrant marine ecosystem. A highlight for divers is Tripod, a resilient Hawksbill sea turtle with three flippers, who frequently visits the waters of Ellaidhoo, making encounters all the more special.

Both resorts offer an array of recreational activities, from snorkelling and sunset cruises to big-game fishing and cultural island excursions, ensuring every traveller finds their perfect escape. For those seeking relaxation, the Chavana Spa at Ellaidhoo Maldives by Cinnamon and the Mandara Spa at Cinnamon Dhonveli Maldivesoffer indulgent treatments designed to rejuvenate the body and mind. Active guests can enjoy tennis, squash, badminton, and volleyball courts, along with fully equipped gyms for a more energised stay.

With summer fast approaching, now is the perfect time to plan an escape to Cinnamon Dhonveli Maldives or Ellaidhoo Maldives by Cinnamon. Whether seeking thrilling adventures or peaceful island retreats, guests can explore exclusive DISCOVERY member offers and Book Direct benefits by visiting www.cinnamonhotels.com.

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Celebrate Eid in paradise at LUX* South Ari Atoll

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LUX* South Ari Atoll, the award-winning resort of The Lux Collective global hospitality group, invites guests to celebrate Eid in style. From ocean adventures to indulgent spa treatments to evenings of musical and culinary delights, this Eid celebration promises an extraordinary escape in paradise.

A Day of Island Adventures

Start the day at the Tree of Wishes Ceremony, a cherished LUX* ritual symbolising hope and new beginnings. For adventure seekers, the Turtle Discovery Snorkeling experience in the turquoise waters offers the rare opportunity to swim alongside sea turtles in their natural habitat.

As the afternoon unfolds, a Latte Art Class at Café LUX* invites coffee lovers to master the art of crafting intricate designs, while others can embark on a Sunset Cruise, sailing into the golden hues of the Maldivian horizon before the evening’s grand festivities.

Wellness & Relaxation

For a rejuvenating escape, the Forbes Star-rated LUX* ME Spa offers a selection of exclusive wellness experiences. Guests can indulge in a Diamond Touch Workshop, designed to enhance body and mind, or unwind with a Floating Pilates session in the lagoon. These curated sessions aim to renew and restore balance.

An Enchanting Eid Celebration at Senses

As night falls, LUX* South Ari Atoll transforms into a vibrant setting for an Eid Special Dinner at Senses Restaurant & Bar. Guests are invited to an exquisite buffet showcasing the finest lobster, Maldivian seafood, and Arabic fusion cuisine. The lavish spread includes spiced grills, mezze platters, fragrant rice dishes, and Middle Eastern-inspired desserts, set against the backdrop of the Indian Ocean.

The evening’s entertainment unfolds with an electrifying Boduberu performance, celebrating Maldivian heritage through rhythmic drumming and energetic dance. Live musicians will take the stage before an elevated DJ set with Arabic tunes and chill-out house beats continues under the starlit sky.

An exclusive Shisha Lounge awaits at Senses Bar. Offering premium flavoured shishas, paired with signature mocktails, teas and Eid-inspired drinks, this beachfront retreat provides the perfect setting to take in the festive ambiance.

Plan Your Eid Getaway

Winner of the prestigious Forbes Travel Guide Star Awards Five-Star Rating for the 2nd consecutive year as well as Condé Nast Johansens Awards for Excellence ‘Best for Families’, LUX* South Ari Atoll’s Eid retreat presents the exclusive Fabulous Offer, with attractive accommodation and festive activities. With eight restaurants and five bars, guests who book the special full-board can be upgraded to an all-inclusive culinary experience.

For reservations or further information, please visit www.luxresorts.com, contact stay@luxmaldivesresort.com, or call +960 668 0901.

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