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Emirates introduces onboard meal preordering service

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Emirates is taking the first steps in an innovative initiative of meal preordering, whereby customers will be able to preselect their hot main meal between 14 days and 24 hours in advance of their flight, ensuring they get their preferred meal choice every time, as well as helping to reduce food wastage.

The initiative has been rolled out in Business Class, on all flights between Dubai and London Heathrow, London Gatwick, and London Stansted, adding even more benefits to the Emirates customer experience, improving time management and adding another layer of insight into meal consumption onboard. Meal preordering has been added to the existing suite of AI-enabled customer preference tracking data and cabin crew reports, which facilitate menu planning and optimal food loading to deliver the premium ‘restaurant in the sky’ inflight dining experience.

Up to 14 days before a flight, passengers will be able to browse the onboard menu on Emirates.com or on the Emirates app and choose from a selection of regionally inspired dishes with locally sourced ingredients. Passengers can also pre-order special meals if required.

On the aircraft, cabin crew will use a custom-built application on a device to view the meal selection and serve the passenger their choice of hot dish. Emirates plans to expand the meal preorder initiative to more routes and classes in the near future and is closely monitoring customer feedback from the initial roll out phase.

The preordering meal service innovation is another addition to the convenience of digitally enabled journeys that Emirates passengers enjoy. As well as website check-in and app check-in, the option of digital boarding passes and itinerary management, passengers can also access digital menus in advance, join Emirates Skywards to immediately access free connectivity based on tier membership and class of travel, and spend time curating a playlist of favourite movies, TV shows and music available on ice, which they can synchronise from their app to their TV screen the moment they board. Emirates passengers are also invited to review all aspects of their flight in a quick digital survey that appears on the inflight entertainment screen, providing feedback and insights that ensure customers fly better with Emirates.

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Hideaway Beach Resort & Spa announces exclusive collaboration with Maldivian

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Hideaway Beach Resort & Spa, a luxury destination located in the pristine Haa Alifu Atoll of the Maldives, has announced its exclusive partnership with Maldivian, the national airline of the Maldives, for all seaplane and domestic flight transfers. Starting from November 1st, 2024, this collaboration aims to provide guests with unparalleled convenience and seamless travel to the resort, ensuring daily service, with additional transfers available depending on the season.

The resort is known for its spacious villas, exceptional privacy, a wide array of experiences, world-class amenities, and personalised service, all set in a lush, natural island paradise. With Maldivian as its exclusive seaplane transfer partner, guests can enjoy a direct, swift, and scenic journey from Velana International Airport to the resort’s doorstep.

Ahmed Hafeez, Managing Director of Lily Hotels, expressed excitement about the partnership, stating, “We are thrilled to partner with Maldivian to elevate our guests’ arrival and departure experience. This collaboration ensures a smooth and luxurious transition, allowing guests to begin their unforgettable holiday the moment they step off the plane.”

Upon arrival at Velana International Airport, guests are welcomed by the resort’s dedicated airport representatives, who escort them to the exclusive Lily Hotels Lounge at the Noovilu Seaplane Terminal. Here, they can relax and enjoy panoramic views, complimentary refreshments, and Wi-Fi while awaiting their transfer.

In addition to seaplane transfers, Maldivian will also manage domestic flight transfers for guests who prefer this alternative. This comprehensive approach highlights Hideaway Beach Resort & Spa’s commitment to providing flexible and convenient travel solutions.

The partnership with Maldivian also positions the resort for future growth, particularly with the upcoming upgrade of Hanimaadhoo International Airport. This development is expected to enhance accessibility and offer more travel options for the resort’s clientele. The collaboration is anticipated to generate increased interest in the less-explored northern Maldives, an area known for its untouched natural beauty and more tranquil, underwater experiences.

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Patina Maldives unveils festive season of culinary delights and unforgettable experiences

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Patina Maldives, Fari Islands, a trailblazer among tropical island destinations, is redefining seasonal celebrations with a festive program that blends classic Christmas traditions with a contemporary Maldivian flair. Highlights include a net-zero dinner by candlelight, a Japanese-Scandinavian sake experience, captivating performances by international artist Kelis, and ancient healing practices led by renowned practitioner Yuki Nishikubo. This enchanting lineup invites travellers to create lasting memories with loved ones.

From December 15, 2024, to January 15, 2025, the resort will present a range of tailored experiences, events, and pop-ups, encompassing gastronomy, wellness, sports, and family fun. Festivities begin on December 15 with the grand opening of Santa’s House—an enchanting wonderland of gifts and seasonal delights at the Fari Art Atelier—culminating in the highly anticipated Christmas Tree Lighting Ceremony on December 21.

On December 22, the Fari Beach Club Party will feature a sizzling BBQ feast, a laid-back coastal ambiance, and live performances by Hong Kong violinist Olivia Xiaolin and DJ Arthur Yeti. Christmas Eve will be celebrated with a special seasonal dinner at Portico restaurant, accompanied by live jazz from Indonesia’s Batavia Collective. Christmas Day will include holiday fun such as trivia, cocktails, canapés at Fari Beach Club, and a visit from Santa Claus.

Between Christmas and New Year’s Eve, culinary adventures will continue. On December 26, the Net Zero Candlelight Dinner at Roots restaurant will offer a starlit, eco-friendly dining experience accompanied by a performance from British singer-songwriter Portia Emare. The menu, inspired by slow food philosophies, highlights pure, seasonal ingredients. December 27 will see Helios restaurant hosting a Bedouin Night, featuring Middle Eastern flavours, fire and belly dancers, and live music.

On December 28, a Sake pairing dinner at Kōen will merge Japanese culinary artistry with Scandinavian emphasis on premium ingredients, creating a sophisticated dining experience paired with sake by the resort’s sommelier. The Fari Marina Village Festival on December 29 will bring together traditional Christmas market charm and vibrant local culture, with live music, performances, and local vendors.

As the new year approaches, beachside sundowners at the Stargazing Pier on December 30 will set a relaxing tone for the evening, featuring craft cocktails, canapés, and a curated wine selection. The New Year’s Eve celebration promises a spectacular farewell to 2024, featuring global cuisines, performances by local and international musicians, and dazzling midnight fireworks. Grammy-nominated artist Kelis will headline the evening at Amarta, a Skyspace installation by artist James Turrell, with DJ Tom Yeti leading an electrifying countdown to 2025.

The new year will begin with an exclusive creative collaboration between Japanese artist and designer Verdy and Patina Maldives. On January 4, Verdy will take over the decks at Fari Beach Club’s poolside party as part of the Fari Marina Festival. From January 5-10, Verdy’s Osaka-meets-NYC pizzeria, Henry’s PIZZA, will pop up at Farine, serving sensational slices and limited-edition Verdy x Patina Maldives merchandise.

Wellness enthusiasts can enjoy a range of treatments featuring products from Noble Panacea and Haeckels throughout the festive period. Renowned practitioner Yuki Nishikubo will return for a holistic wellness residency, offering shiatsu and acupuncture treatments to promote relaxation, stress relief, and increased energy.

Families can look forward to a host of activities designed to foster connection and joy, including a family football contest, padel and tennis tournaments, the Patina Triathlon, and the “Amazing Race.” Additional offerings include gingerbread house decoration, a family movie night under the stars, and a dedicated kids’ adventure zone.

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OV Traveller Club unveils new era of regenerative luxury

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On November 18, 2024, Patina Maldives hosted a memorable evening as OV Holidays unveiled its new identity as OV Traveller Club. The rebranding marked a significant evolution, reflecting a commitment to sustainability, luxury, and meaningful connections, encapsulated in the new motto: “Discover Yourself.”

The evening commenced with opening remarks from Emma, Strategic Partnership Manager, who welcomed guests and introduced the themes of transformation, sustainability, and the vision behind OV Traveller Club. Her speech offered insight into the journey that led to the rebranding.

Ellice, the Chief Operating Officer, elaborated on this transformation during her keynote address. She highlighted how the brand, initially focused on bespoke luxury travel, became a preferred choice for global celebrities, royal families, and discerning travellers from regions such as the Middle East. However, challenges in the evolving travel industry, including market saturation and compromised service quality in the Maldives, prompted OV Traveller Club to chart a new course. This transformation focused on exclusivity, sustainability, and exceptional service. Ellice also acknowledged the pivotal role of Shafraz Fazley, Founder and Managing Director, whose vision and leadership laid the groundwork for this evolution. Fazley’s dedication to innovation and excellence was instrumental in shaping the strategic direction of OV Traveller Club.

Dr. Nisha Abu Bakar, Director of OV Traveller Club, delivered an impactful address on the growing trend of conscious travel and the importance of integrating luxury with sustainability. She underscored the brand’s mission to combine ecological preservation, cultural sustainability, and luxury experiences. This vision aligns with the Maldives Fifth Tourism Master Plan 2023–2027 and the UN Sustainable Development Goals.

Dr. Nisha pointed to the pandemic as a transformative moment for the travel industry, shifting travellers’ perspectives and emphasising the need for “conscious paradise” destinations. OV Traveller Club embraces this shift by offering purpose-driven journeys that balance nature, culture, and sustainability. She described the brand as a custodian and architect of tomorrow’s paradise, dedicated to delivering transformative travel experiences without compromising luxury.

The evening also featured the introduction of initiatives such as “Gentle Footprints,” showcasing OV Traveller Club’s dedication to regenerative tourism—leaving destinations in better condition than they were found. Dr. Nisha detailed key strategies such as reducing carbon footprints, wildlife conservation, supporting local communities, and promoting cultural sustainability. These efforts align with global sustainability standards, including GSTC indicators, and support local initiatives to enhance sustainable tourism practices.

The brand’s commitment to education and inclusivity was also emphasised. Initiatives include customer education programs, staff development, and Diversity, Equity, and Inclusion (DEI) commitments. OV Traveller Club aims to leave a positive legacy by fostering meaningful engagement, mentorship workshops, local employment, women’s empowerment in tourism, and cultural preservation.

Dr. Nisha concluded by emphasising the brand’s goal of achieving not just sustainability but regenerative sustainability, aiming to create improved environments for communities and travellers while promoting slow, authentic travel experiences as a cornerstone of modern tourism.

Guests participated in a coral planting session led by Patina’s marine biologists, reflecting OV Traveller Club’s dedication to marine conservation. The evening concluded with a beachside BBQ, vibrant cultural performances, and reflections on the partnerships that have been instrumental in the brand’s success.

The launch of OV Traveller Club marks a bold new chapter in luxury travel, prioritising meaningful connections, sustainability, and excellence. By aligning with both national and global goals, OV Traveller Club is setting new standards for luxury tourism in the Maldives and beyond.

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