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Maldives ranks 4th among world’s most popular “old money” destinations

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The Maldives has secured its place among the most sought-after “old money” destinations in the world, ranking an impressive fourth in a recent analysis conducted by SlotTracker.com. With over 12 million Instagram hashtags (12,777,931), the Maldives has emerged as a paradise for those seeking a luxurious and refined getaway.

Renowned for its exclusive resorts, pristine beaches, and private water villas, the Maldives offers an ideal setting for indulging in opulence and tranquillity. The timeless natural beauty of the archipelago, coupled with high-end accommodations and a variety of water-based activities, further adds to its allure, attracting discerning travelers in search of sophistication.

The concept of “old money” or “quiet luxury” has gained significant attention in recent times, with TikTok’s latest trend garnering over 2.5 billion views for the hashtag #oldmoneyaesthetic. This trend embodies a sense of understated elegance, free from overt displays of wealth, and draws inspiration from the refined style of celebrities like Sophia Richie and the hit TV show “Succession.”

Driven by curiosity about this trend, SlotTracker.com conducted a thorough analysis of more than 400 million Instagram hashtags to identify the destinations that epitomize refinement and elegance. From enchanting European cities to exotic havens in the Caribbean, their findings unveiled the most popular “old money” destinations worldwide, captivating travelers with unparalleled experiences of luxury and exclusivity.

The Maldives’ fourth-place ranking showcases the destination’s enduring appeal and its ability to deliver a quintessential “old money” experience. The abundance of Instagram hashtags dedicated to the Maldives indicates its popularity among influencers and travelers seeking to showcase their elegant retreats and experiences in this tropical paradise.

With its breathtaking turquoise waters, pristine white sand beaches, and idyllic private villas perched above the ocean, the Maldives offers an escape from the hustle and bustle of everyday life. The luxurious resorts scattered across the archipelago cater to the most discerning guests, providing personalized services, gourmet dining, and world-class amenities.

Whether it’s indulging in a rejuvenating spa treatment, embarking on a romantic sunset cruise, or exploring the vibrant marine life through snorkeling or diving, the Maldives offers a range of activities that complement the serenity and sophistication of the destination.

As the Maldives continues to attract global attention as a premier “old money” destination, the local tourism industry is poised to benefit from the discerning travelers seeking luxurious experiences. The Maldivian government and tourism authorities can leverage this recognition to further enhance the destination’s offerings, promoting sustainable luxury tourism that preserves the natural beauty and cultural heritage of the islands.

The fourth-place ranking among the world’s most popular “old money” destinations reinforces the Maldives’ position as a leading luxury travel hotspot. Travelers from around the globe are enticed by the Maldives’ timeless charm, and the destination’s commitment to providing an extraordinary blend of tranquillity, sophistication, and exclusivity continues to set it apart in the world of luxury travel.

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Banyan Tree Vabbinfaru marks first Hawksbill turtle hatchling event since 2015

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Banyan Tree Vabbinfaru has recorded the return of a Hawksbill sea turtle to its shores for the first time since 2015, with eggs laid in January hatching on the afternoon of 23 March, marking a meaningful moment for the island and its surrounding marine environment.

The eggs, laid on 24 January, have now hatched, with tiny hatchlings emerging beneath sun-warmed sands and making their way across the beach into the lagoon. The moment was quietly witnessed by guests and resort associates, offering a precious and moving glimpse into one of nature’s most delicate life cycles.

The return comes alongside Banyan Tree Vabbinfaru’s ongoing marine conservation efforts, led by its on-site Marine Lab – one of the first resort-based marine conservation programmes in the Maldives. For over two decades, the Marine Lab has contributed to coral restoration, reef protection, marine biodiversity monitoring and environmental education.

The Banyan Tree Marine Lab actively engages guests and associates through ongoing conservation activities, including Marine Talks on turtle and shark conservation, reef restoration and monitoring, as well as ongoing turtle identification and monitoring initiatives that support broader research efforts across the country.

Hawksbill turtles, listed as critically endangered, continue to face threats across the Maldives from habitat loss, marine pollution and climate change. Their rare return to shore serves as a gentle yet powerful reminder of the responsibility we share in protecting these fragile species and the ecosystems they depend on.

“Moments like are truly special,” said Alex Burden, Marine Lab Manager at Banyan Tree Vabbinfaru. “The return of a sea turtle to our shores is a powerful reflection of what long-term commitment and genuine care for the marine environment can achieve.”

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Sun Siyam Iru Veli curates Easter experience with dining and live entertainment

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This Easter, Sun Siyam Iru Veli invites guests to enjoy a magical island programme from April 2nd to 6th, 2026, inspired by shimmering ocean blues and playful coastal elements. Part of Sun Siyam’s Privé Collection, the resort presents a five-day celebration where curated dining, family-friendly activities, wellness moments, and live entertainment come together to create an immersive Easter escape for couples and families alike.

At the heart of the celebration is Easter Day, when the island comes alive with experiences for all ages. Families can enjoy the Grand Easter Egg Hunt and Cocoa & Bunny moments, where little ones can meet and pet bunnies while sipping hot cocoa, while the Magical Splash Pool Party celebration brings together music, refreshments, and a lively island atmosphere. As evening falls, a Special Easter Buffet opens, followed by Wonders of the Ocean—a captivating live performance that brings a sense of magic to the lagoon setting.

The enchanting evening is brought to life through performances by magician Ahmed Shaman. Known for his engaging and interactive style, his work celebrates local talent while adding a sense of wonder to the island. From close-up illusions to playful mind-reading moments, each performance invites guests to become part of the experience, creating memories that feel both personal and unforgettable. His presence reflects the resort’s ongoing commitment to showcasing Maldivian artistry while enriching the guest journey.

Throughout the week, guests can explore a diverse lineup of experiences, including themed international buffets, beachfront lobster BBQ under the stars, cocktail nights, and live music. Younger guests are engaged through creative and playful activities, such as Easter card making, egg painting, kite flying, and musical games. The Ocean Spa welcomes all to unwind with special promotions that aim to bring a soft, seasonal glow to both mind and body. From sandbank picnics to sunset entertainment and wellness-led experiences, Easter 2026 at Sun Siyam Iru Veli invites guests to create lasting memories in a setting shaped by the shimmering lagoons and the rhythm of the ocean.

For more information and to book your Easter escape, please visit Sun Siyam Iru Veli Offers page

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TIME recognises Six Senses Laamu among World’s Greatest Places for 2026

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TIME Magazine has named Six Senses Laamu to its prestigious World’s Greatest Places of 2026 list, recognising destinations that offer extraordinary experiences, innovation, and meaningful impact around the globe. The accolade highlights the resort’s pioneering marine conservation initiatives and its immersive approach to sustainability-driven luxury in the Maldives.

“Being recognised by TIME as one of the world’s greatest places is an incredible honour for our team,” said Marteyne van Well, Regional General Manager. “Our vision has always been to demonstrate that hospitality and meaningful environmental stewardship can coexist. This accolade celebrates the dedication of our entire resort team, and local community who work every day to protect Laamu’s remarkable ecosystem.”

Situated in the remote Laamu Atoll, Six Senses Laamu is distinguished by its integration of environmental research into the guest experience. Central to this effort is the Sea Hub for Environmental Learning in Laamu (SHELL), a purpose-built marine research centre that hosts resident NGOs and one of the world’s most ambitious resort-based conservation programmes.

Through the creation of the Maldives Underwater Initiative (MUI) in collaboration with different NGOs, the resort has played a key role in reef restoration and marine research across the atoll. Following the global coral bleaching event of 2024, scientists released three million coral larvae grown in on-site laboratories onto damaged reefs while cloning vulnerable coral species to support ecosystem recovery.

The resort also supports groundbreaking research initiatives across the Laamu Atoll. The Manta Trust has catalogued more than 150 individual manta rays in the region and utilises the world’s first underwater contactless ultrasound scanner to monitor pregnant mantas, while the Olive Ridley Project leads critical sea turtle conservation programmes. Ongoing seagrass research has also identified previously undocumented species and confirmed these ecosystems as vital nurseries for reef fish.

A defining element of Six Senses Laamu is how these scientific initiatives are woven directly into the guest experience. Visitors can explore the laboratories and galleries at SHELL, participate in marine conservation initiatives, dive alongside working biologists, and earn specialty diving certifications focused on manta rays and reef ecosystems.

Surrounded by turquoise waters, Six Senses Laamu features overwater and beachfront villas built with sustainably sourced materials and is the only five-star resort in Laamu Atoll, Maldives. The resort continues to serve as a model for how hospitality can support scientific discovery and long-term environmental protection while delivering unforgettable guest experiences.

For more information, please visit the resort’s website.

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