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Maldives ranks 4th among world’s most popular “old money” destinations

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The Maldives has secured its place among the most sought-after “old money” destinations in the world, ranking an impressive fourth in a recent analysis conducted by SlotTracker.com. With over 12 million Instagram hashtags (12,777,931), the Maldives has emerged as a paradise for those seeking a luxurious and refined getaway.

Renowned for its exclusive resorts, pristine beaches, and private water villas, the Maldives offers an ideal setting for indulging in opulence and tranquillity. The timeless natural beauty of the archipelago, coupled with high-end accommodations and a variety of water-based activities, further adds to its allure, attracting discerning travelers in search of sophistication.

The concept of “old money” or “quiet luxury” has gained significant attention in recent times, with TikTok’s latest trend garnering over 2.5 billion views for the hashtag #oldmoneyaesthetic. This trend embodies a sense of understated elegance, free from overt displays of wealth, and draws inspiration from the refined style of celebrities like Sophia Richie and the hit TV show “Succession.”

Driven by curiosity about this trend, SlotTracker.com conducted a thorough analysis of more than 400 million Instagram hashtags to identify the destinations that epitomize refinement and elegance. From enchanting European cities to exotic havens in the Caribbean, their findings unveiled the most popular “old money” destinations worldwide, captivating travelers with unparalleled experiences of luxury and exclusivity.

The Maldives’ fourth-place ranking showcases the destination’s enduring appeal and its ability to deliver a quintessential “old money” experience. The abundance of Instagram hashtags dedicated to the Maldives indicates its popularity among influencers and travelers seeking to showcase their elegant retreats and experiences in this tropical paradise.

With its breathtaking turquoise waters, pristine white sand beaches, and idyllic private villas perched above the ocean, the Maldives offers an escape from the hustle and bustle of everyday life. The luxurious resorts scattered across the archipelago cater to the most discerning guests, providing personalized services, gourmet dining, and world-class amenities.

Whether it’s indulging in a rejuvenating spa treatment, embarking on a romantic sunset cruise, or exploring the vibrant marine life through snorkeling or diving, the Maldives offers a range of activities that complement the serenity and sophistication of the destination.

As the Maldives continues to attract global attention as a premier “old money” destination, the local tourism industry is poised to benefit from the discerning travelers seeking luxurious experiences. The Maldivian government and tourism authorities can leverage this recognition to further enhance the destination’s offerings, promoting sustainable luxury tourism that preserves the natural beauty and cultural heritage of the islands.

The fourth-place ranking among the world’s most popular “old money” destinations reinforces the Maldives’ position as a leading luxury travel hotspot. Travelers from around the globe are enticed by the Maldives’ timeless charm, and the destination’s commitment to providing an extraordinary blend of tranquillity, sophistication, and exclusivity continues to set it apart in the world of luxury travel.

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Ayada Maldives: Sanctuary where ocean conservation shapes every experience

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Nestled within the pristine waters of the Gaafu Dhaalu Atoll, Ayada Maldives stands as a sanctuary for those who seek more than beauty, a place where the ocean’s rhythm shapes the soul of the island. Beyond the turquoise lagoons and gentle waves, an enduring commitment to marine conservation quietly anchors the resort’s philosophy: to protect, nurture, and celebrate the underwater world that defines the Maldives.

Ayada’s location in the far south of the Maldives offers a rare gift, a thriving house reef renowned for its vibrant coral formations and abundant marine life. From schools of butterflyfish and parrotfish to graceful turtles and reef sharks, every snorkel reveals the living tapestry of an ecosystem in balance. The reef’s health, enriched by minimal human impact, has made Ayada one of the most rewarding destinations for divers and ocean lovers alike.

But this beauty does not thrive by chance. It is safeguarded by dedicated individuals like Shafeen Adam, Ayada’s Guardian of the Reef, who leads coral restoration and marine education efforts. With quiet determination, Shafeen and his team work to restore and monitor the reef while also inspiring guests to appreciate and protect the fragile marine environment.

“The reef is the heart of our island,” says Shafeen. “I want future generations to see the same colours, the same life beneath the surface that we are privileged to witness today. Every coral we plant is a promise to the future.”

From guided snorkelling experiences to coral gardening sessions, guests are invited to become part of this story of preservation. The resort’s marine team shares insights into coral resilience, fish behaviour, and the delicate balance that sustains ocean life, transforming leisure into learning, and appreciation into advocacy.

For those who seek adventure, Ayada’s waters offer endless possibilities. The southern atolls are home to some of the Maldives’ most consistent surf breaks, where gentle swells roll over crystalline reefs from September through May. Surf enthusiasts can chase the perfect wave, while others can glide across the lagoon by paddleboard, sail into the horizon on a catamaran, or explore the depths with scuba diving and freediving excursions.

From sunrise snorkelling to sunset dolphin cruises, Ayada Maldives invites guests to experience the ocean in its many moods: calm, powerful, and always full of life. Each activity reflects the same guiding principle, harmony with nature.

As stewards of one of the Maldives’ most untouched reefs, Ayada Maldives continues to lead with purpose, not only showcasing the wonders of the sea but ensuring they endure. Here, the ocean is more than a view. It is a legacy, protected with passion, for generations to come.

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Centara Mirage Lagoon Maldives wins top family hotel honour at Little Steps Family Travel Awards

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Centara Hotels & Resorts, Thailand’s leading hotel operator, has announced that Centara Mirage Lagoon Maldives has been named the ‘Best Family Hotel in the Maldives’ at the Little Steps Family Travel Awards 2025/2026. Opened less than a year ago, the resort has already earned its first accolade under a family-focused category—an achievement that celebrates its dedication to delivering extraordinary experiences for guests of all ages.

An enchanting underwater world-themed family resort, Centara Mirage Lagoon Maldives brings the wonders of the ocean to life through playful design, imaginative details, and immersive experiences that inspire every generation. The resort’s 145 beachfront and overwater villas are designed with families in mind, many featuring bunk beds for kids, spacious living areas, and thoughtful amenities that inspire togetherness and make stays effortless.

Boundless fun and discovery await at every turn, from splash-worthy swimming pools, exhilarating water slides, and a meandering lazy river to the vibrant Kids’ Club, where imagination comes alive through marine-themed games and ocean conservation activities. Older children and teens can find their own adventures in the Games Room, while parents unwind at SPA Cenvaree as younger guests enjoy playful pampering at the Candy Spa. From ocean excursions that reveal the wonders beneath the waves to diverse dining venues featuring dedicated children’s menus, every detail is designed to spark joy, connection, and shared memories—making Centara Mirage Lagoon Maldives the ultimate family destination in the Maldives.

“We are honoured to be recognised as the ‘Best Family Hotel in the Maldives’ by the Little Steps Family Travel Awards,” said Andrew Jansson, Cluster General Manager of Centara Mirage Lagoon Maldives and Centara Grand Lagoon Maldives. “Earning this accolade within our first year of operation is a reflection of our team’s passion and dedication to creating meaningful moments for every family member. From thrilling water attractions and thoughtfully designed villas to unforgettable ocean excursions and exceptional culinary offerings, we strive to ensure guests of all ages experience the wonders of the Maldives, embraced by Centara’s signature warm hospitality and Thai family values.”

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Drink

OZEN RESERVE BOLIFUSHI celebrated for wine perfection at global awards

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The luxury Maldivian retreat OZEN RESERVE BOLIFUSHI has been recognised among the world’s finest dining destinations at the prestigious World’s Best Wine Lists Awards 2025. The private island resort received dual honours at London’s legendary Savoy Hotel, winning both the ‘Best All-Inclusive Wine List in Asia’ award and the coveted ‘Jury Award’ for its outstanding wine programme.

The World of Fine Wine, a prestigious British publication, website, and app for a global audience of wine enthusiasts, hosts the World’s Best Wine Lists Award. An independent panel of judges consider entries based on criteria like breadth, depth, balance, and originality across 21 categories to celebrate the finest wine lists globally, with winners being recognised by region.

This remarkable achievement places the Maldivian sanctuary alongside the most celebrated restaurants and hotels worldwide, confirming its status as a true destination for wine lovers. The awards come from one of the most respected judging panels in the wine world, featuring Master Sommeliers, Masters of Wine and other leading experts who assessed wine lists from across the globe.

“To be honoured with this global recognition for a second consecutive year is both thrilling and deeply humbling,” shares Nicolas Laguette, Director of Wines for Atmosphere Core.

“We believe that a perfect holiday should be paired with a perfect glass of wine; it must not feel like an extra, but a natural part of the journey and always available to guests throughout the entire resort. Seeing our team’s dedication, from curating over 100 labels to integrating them seamlessly into the RESERVE™ Plan, celebrated like this is incredibly rewarding. It confirms a simple truth: that world-class wines belong in every instant of a guest’s stay, from their very first toast to their last sunset sip.”

At OZEN RESERVE BOLIFUSHI, the art of wine is woven into the very fabric of your stay. The journey begins from the time you settle into your villa, where your personal maxi bar with daily refill offers a curated introduction to the resort’s acclaimed collection. This is the essence of the RESERVE™ Plan, a seamless tapestry of over 100 premium wines, champagnes, and spirits that flows effortlessly from the very moment you reach our shores, for breakfast, lunch, dinner, and everything in between.

For those with a passion for discovery, the dedicated CUVEÉ wine library serves as the heart of wine-focused offerings. Here, the expert sommeliers become storytellers, hosting intimate tasting dinners where every exquisite wine is thoughtfully paired with gourmet cuisine, creating memorable chapters in your holiday narrative.

This passion for viniculture extends across THE OZEN COLLECTION. Both OZEN RESERVE BOLIFUSHI and OZEN LIFE MAADHOO bring the vines to the tropics through exclusive events, welcoming renowned vintners like Champagne Guy Charbaut from France and Bodegas Viñátigo from Spain’s Canary Islands for masterclasses and conversations that bring the world’s great wine regions to our shores.

Ultimately, this international recognition affirms something guests have long known, that OZEN RESERVE BOLIFUSHI offers more than stunning vistas and luxurious accommodations. It provides a complete sensory experience where every glass poured reflects the same dedication to excellence that defines this Maldivian paradise – proving that true luxury lies in these perfectly curated moments.

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