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Maldives ranks 4th among world’s most popular “old money” destinations

The Maldives has secured its place among the most sought-after “old money” destinations in the world, ranking an impressive fourth in a recent analysis conducted by SlotTracker.com. With over 12 million Instagram hashtags (12,777,931), the Maldives has emerged as a paradise for those seeking a luxurious and refined getaway.
Renowned for its exclusive resorts, pristine beaches, and private water villas, the Maldives offers an ideal setting for indulging in opulence and tranquillity. The timeless natural beauty of the archipelago, coupled with high-end accommodations and a variety of water-based activities, further adds to its allure, attracting discerning travelers in search of sophistication.
The concept of “old money” or “quiet luxury” has gained significant attention in recent times, with TikTok’s latest trend garnering over 2.5 billion views for the hashtag #oldmoneyaesthetic. This trend embodies a sense of understated elegance, free from overt displays of wealth, and draws inspiration from the refined style of celebrities like Sophia Richie and the hit TV show “Succession.”

Driven by curiosity about this trend, SlotTracker.com conducted a thorough analysis of more than 400 million Instagram hashtags to identify the destinations that epitomize refinement and elegance. From enchanting European cities to exotic havens in the Caribbean, their findings unveiled the most popular “old money” destinations worldwide, captivating travelers with unparalleled experiences of luxury and exclusivity.
The Maldives’ fourth-place ranking showcases the destination’s enduring appeal and its ability to deliver a quintessential “old money” experience. The abundance of Instagram hashtags dedicated to the Maldives indicates its popularity among influencers and travelers seeking to showcase their elegant retreats and experiences in this tropical paradise.
With its breathtaking turquoise waters, pristine white sand beaches, and idyllic private villas perched above the ocean, the Maldives offers an escape from the hustle and bustle of everyday life. The luxurious resorts scattered across the archipelago cater to the most discerning guests, providing personalized services, gourmet dining, and world-class amenities.
Whether it’s indulging in a rejuvenating spa treatment, embarking on a romantic sunset cruise, or exploring the vibrant marine life through snorkeling or diving, the Maldives offers a range of activities that complement the serenity and sophistication of the destination.
As the Maldives continues to attract global attention as a premier “old money” destination, the local tourism industry is poised to benefit from the discerning travelers seeking luxurious experiences. The Maldivian government and tourism authorities can leverage this recognition to further enhance the destination’s offerings, promoting sustainable luxury tourism that preserves the natural beauty and cultural heritage of the islands.
The fourth-place ranking among the world’s most popular “old money” destinations reinforces the Maldives’ position as a leading luxury travel hotspot. Travelers from around the globe are enticed by the Maldives’ timeless charm, and the destination’s commitment to providing an extraordinary blend of tranquillity, sophistication, and exclusivity continues to set it apart in the world of luxury travel.
News
The Westin Maldives Miriandhoo Resort recognised with Green Globe Certification for biodiversity initiatives

Green Globe Certification has awarded The Westin Maldives Miriandhoo Resort its first certification in recognition of its dedication to environmental stewardship and responsible practices. Set within the UNESCO Biosphere Reserve of Baa Atoll, the resort has embraced its pristine location by implementing a wide range of sustainability initiatives that both protect the environment and showcase the benefits of its idyllic tropical setting.
In August 2024, the resort installed 650 solar panels at the heart of the island, harnessing the abundant Maldivian sunshine. This initiative has already delivered significant results, saving over 166,000 kg of CO2 emissions by September 2025—the equivalent to planting 4,900 trees. The solar panels generate up to six hours of energy daily, with estimated annual savings of over USD 135,000.

Solar energy also powers the hot water system that services staff accommodations and kitchen operations, marking a substantial reduction when compared to conventional energy consumption. Furthermore, the solar panels are projected to cut annual diesel consumption by 135,000 liters, resulting in a reduction of 361,800 kg in carbon emissions, the equivalent of planting 16,400 trees.
Vijay Kumar, General Manager of The Westin Maldives Miriandhoo Resort, said, “As an island resort, sustainability is key. We are committed to developing solutions that minimize our impact on this beautiful ecosystem. The solar panels harness the abundant sunshine of the Maldives and help reduce our reliance on carbon-emitting fuels such as diesel.”
To reduce environmental impacts, the resort has implemented water conservation measures and introduced a state-of-the-art bottled water plant. Featuring a comprehensive desalination and bottling system, the plant eliminates the need for imported water, reduces the resort’s carbon footprint, and promotes the use of reusable glass bottles and biodegradable cups. Convenient refilling stations have also been established throughout staff areas.

Waste management is another priority in preserving the island’s unspoiled environment and rich biodiversity. In January 2025, the resort partnered with Parley to launch the Recycle One Million campaign, which aims to collect one million plastic waste items by end of this year. Guests and staff are encouraged to participate by collecting plastic waste from Brother Island and nearby shores. The collected materials are then processed at the Tila Fushi recycling island.
The Westin Maldives Miriandhoo Resort is set amid the vibrant biodiversity of Baa Atoll, where 250 species of coral and 1,200 species of fish flourish. Reef manta rays, an iconic species of the Baa Atoll Biosphere Reserve, gather in large groups to feed on plankton-rich waters inside the lagoon. Inspired by this vibrant marine life, the resort’s dedicated Green Team leads conservation programs that deliver long-term benefits for sea life while offering meaningful guest participation. In partnership with AQUA, the resort’s marine conservation program supports coral restoration, manta ray protection, sea turtle monitoring, and ghost net recovery. Initiatives include the Coral Frame Adoption Program, a coral nursery, responsible tourism at Hanifaru Bay conducted with the Manta Trust for manta ray research, and eco-focused snorkelling and diving. To raise awareness and protect the Maldives’ fragile ecosystems for future generations, the resort also hosts weekly marine biology presentations and promotes the use of reef-safe sunscreen.
As part of the Good Travel with Marriott Bonvoy program, the resort champions the preservation of Liyelaa Jehun, traditional Maldivian lacquer art. Believed to have originated centuries ago through trade with China, this ancient craft is now practiced by only a handful of skilled artisans. Guests are invited to join in hands-on workshops with local craftsmen, learning the art of making Maldivian lacquer work and helping preserve one of the country’s oldest cultural traditions. By integrating these immersive cultural experiences, the resort aims to revitalize interest in Maldivian heritage while connecting travelers more deeply to the destination.
Cooking
Barceló Whale Lagoon Resort unveils Maldivian Night dining experience

Barceló Whale Lagoon Resort has introduced Maldivian Night, a weekly beachfront dinner experience that celebrates the rich heritage and authentic flavors of the Maldives.
Held every Wednesday from 7:00 PM to 10:00 PM on the beach, this immersive evening showcases a carefully curated menu of traditional Maldivian dishes, including Maldivian Potato Gnocchi, Maldivian Fish Carpaccio, Grilled Local Snapper, and an assortment of local desserts.
Guests will be welcomed into an authentic island-inspired atmosphere featuring live Bodu Beru performances, cultural décor, and the soothing sounds of the ocean. To make the evening truly memorable, each guest will receive a complimentary Maldivian sarong and enjoy a local heritage video showcase during dinner.
Featured
Grand Park Kodhipparu highlights manta ray conservation on World Manta Day

Grand Park Kodhipparu, Maldives marked World Manta Day with a series of activities aimed at raising awareness about the importance of manta ray conservation and the threats these marine species face from international trade, overfishing, plastic pollution and habitat destruction.
The resort organised painting workshops where guests were invited to illustrate their impressions of manta rays and their underwater environment, fostering a connection with marine life through art. Using shimmering glitters, participants recreated the elegance and grace of manta rays, while others crafted large-scale designs on the beach, turning the shoreline into a visual tribute to the creatures.
As part of its commitment to environmental education, the resort released a special video highlighting the feeding habits, defence strategies and reproductive behaviours of manta rays. The video serves as an educational resource, reinforcing the significance of marine conservation through scientific understanding and community engagement.
Citra Suriah, Marketing Director of Grand Park Kodhipparu, Maldives, said the resort would continue to provide opportunities for guests to learn about and advocate for collective responsibility in protecting the ocean.
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