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200 plus strong delegation to promote Maldives at ATM 2023

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The Arabian Travel Market (ATM), the largest tourism fair in the Middle East, will begin in Dubai, United Arab Emirates, on Thursday. Maldives Marketing and Public Relations Corporation (MMPRC) is heading to Dubai this time to promote ‘Sunny Side of Life’ with a delegation that has never attended an ATM event before.

At ATM 2023, Maldives will be promoted in a stand of 429 square metres — the biggest stand the Maldives has hosted at an ATM event. The Maldives’ stand has been designed to show the natural beauty of the country to visitors.

Large signboards with the name Maldives are placed at every corner of the stand. On the main entrance leading to the stand, underneath the ‘Maldives’ signboard is a model of the much-loved whale shark that tourists visit the Maldives to witness.

The ground at the entrance is designed to show wave patterns. What adds to the scene is the sight of LED panels installed on the ground to showcase manta rays and other breath-taking life forms that often wow visitors to the Maldives. When you walk a little further and walk into the stand, you can see on the ground of the entire stand a painting that looks like the beautiful white sand from the beaches of the country.

Even on the inner walls, the country’s palm trees and beaches have been painted. A 360 degree photo booth has been set up to give the opportunity to those who want to shoot the scenes in ‘slow motion’.

The four walls of the stand are surrounded by counters of exhibitors who had gone to promote the country. There will be meeting tables and floating tables in the opposite direction.

The mezzanine floor of this large also comprises exhibitors’ counters. And looking up, the LED panels installed on the ceiling show what a visitor would see when they look up to the sky from under the shade of a coconut palm tree. The mezzanine floor is sheltered in the same way that the Maldivians had traditionally sheltered their homes; with palm thatch.

ATM 2023:

  • The fair will be held from Monday to Thursday
  • A total of 202 individuals representing 90 companies will represent the Maldives, in addition to MMPRC officials
  • On the second day of the fair, a press conference titled ‘Maldives Media Meet’ will be held; MMPRC Managing Director Thoyyib Mohamed, Maldivian ambassador to the UAE Aiminath Shabina and Maldives Underwater Initiative Base Leader Greg Holder will meet the press

In order to further promote the country among those visiting the Maldives stand at ATM, MMPRC will distribute promotional materials. These include Maldives Product Directory 2023, as well as Maldives Destination Guide 2023 in both English and Arabic, along with small items related to the Maldives.

Work on the Maldives’ stand is almost complete. While the final preparations are still going on in the stand, the MMPRC team is also deployed there.

Middle Eastern market

Tourist arrivals from the Middle East declined by 21.8% in the first three months of 2023 compared to the same period last year. Official figures released by the tourism ministry show:

  • 21,127 tourists arrived from the Middle East in the first three months of last year; 16,516 tourists arrived in the same period this year
  • Saudi Arabian market has witnessed a major slowdown this year
  • The highest number of tourists from the Middle East come from Saudi Arabia, UAE, Egypt and Kuwait

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Barcelo Nasandhura Malé to open in Q1 2025

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Barcelo Nasandhura Malé, the Maldives’ newest luxury destination, is set to open its doors in Q1 2025.

Located on the site of the former Nasandhura Palace Hotel, the property will become the largest hotel in the capital, Malé. With 136 elegantly designed rooms, including 95 with stunning ocean views, and 116 luxurious serviced apartments, Barcelo Nasandhura Malé promises a unique blend of sophistication, comfort, and convenience in the heart of this vibrant city.

Operated by the renowned Spanish hotel chain Barcelo Group, the hotel represents a significant expansion of the brand’s presence in the Maldives and beyond. Barcelo Group, known for its exceptional resorts, recently opened Barcelo Whale Lagoon Maldives in South Ari Atoll in August 2024, further solidifying its growing portfolio in the region. In addition to its Maldivian properties, Barcelo Group manages a range of high-profile hotels across the UAE, Thailand, and several European countries.

Barcelo Nasandhura Malé will feature an array of premium facilities, including four upscale dining outlets, a rooftop shisha bar, an oceanfront pool, a state-of-the-art gym, and a luxurious spa. The hotel will also boast 1,034 square meters of versatile MICE (Meetings, Incentives, Conferences, and Exhibitions) space, making it an ideal venue for corporate events and gatherings.

While some serviced apartments were initially intended for residential use, they will now be available for daily rental, offering guests enhanced flexibility and a wider range of accommodation options. Originally scheduled to open on December 1, 2024, the opening has been slightly delayed due to minor construction work. However, the team remains committed to ensuring Barcelo Nasandhura Malé is ready to welcome its first guests in Q1 2025.

Barcelo Hotel Group, awarded World’s Leading Hotel Management Company 2023 by the World Travel Awards, is the second-largest hotel chain in Spain and ranks among the 30 largest globally in terms of the number of rooms. Founded in 1931, this family-run organisation operates 280 four- and five-star city and holiday hotels, offering more than 62,000 rooms across 25 countries. The group markets its hotels under four distinct brands, each focused on providing diverse and memorable travel experiences.

Renowned for its commitment to excellence and sustainability, Barcelo Hotel Group delivers exceptional stays, seamlessly blending luxury, comfort, and environmental responsibility.

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Denise Hoefer brings world-class Padel to The Nautilus Maldives

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As part of its ‘Masters for Masters’ series, The Nautilus Maldives will host Denise Hoefer, Germany’s No. 1 padel player and one of the world’s top 50 most influential figures in the padel industry, for an exclusive Padel Masterclass from March 22 to 25, 2025. This exceptional event invites guests to enhance their padel skills under the expert guidance of a global champion, all set against the stunning backdrop of the Maldives’ Indian Ocean.

Padel, recognised as the world’s fastest-growing sport, has captured the hearts of 30 million enthusiasts globally, according to the International Padel Federation. This March, The Nautilus will provide a unique opportunity for guests to immerse themselves in this thrilling game during a four-day Padel Masterclass led by Denise Hoefer, Germany’s top-ranked female padel player and captain of the German national team. Participants will refine their techniques on The Nautilus’s state-of-the-art padel court, while experiencing the island’s signature blend of world-class coaching and timeless, unscripted hospitality.

The Padel Masterclass will feature a tailored mix of group and private sessions, catering to players of all levels. Younger participants will have the chance to join the Young Wonderers program, offering specially designed classes that introduce the sport in a fun and engaging way. After an energising day on the court, guests can unwind at Solasta Spa, where exclusive treatments by Maison Caulières—such as Spinal Connection Deep Tissue Healing, Volcanic Stone Therapy, and Warm Poultices—promise ultimate relaxation and rejuvenation. These tranquil spa experiences provide a perfect complement to the day’s dynamic activities, leaving participants refreshed and revitalised.

With just 26 ultra-luxury houses and residences, The Nautilus offers an intimate sanctuary within the Baa Atoll, a UNESCO Biosphere Reserve. Surrounded by powder-soft white sands, vibrant coral reefs, and crystal-clear waters, this private island retreat redefines bespoke hospitality. Every element is meticulously crafted to inspire, offering guests an unparalleled ultra-luxury experience focused on relaxation, renewal, and discovery. Whether honing padel skills or embracing the serenity of island life, The Nautilus stands as the ultimate destination for discerning travellers.

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BBM, Lifebuoy empowers hygiene practices among Maldivian children

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BBM, in collaboration with Lifebuoy, marked Global Handwashing Day 2024 with engaging activities aimed at instilling the habit of proper hand hygiene among Maldivian school children. Held on November 17th, the event continued the successful “H for Handwashing” campaign, blending education with creativity and fun.

The initiative featured info sessions, exciting games, and creative contests designed to teach children the importance of handwashing while giving them a hands-on understanding of the correct techniques. Activities ranged from reimagined board games like “Germs & Ladders” and “Handwashing Ludo” to interactive sessions that reinforced hygiene habits in an enjoyable way.

This campaign underscores BBM’s commitment to fostering healthier practices among the younger generation, contributing to a healthier and more hygienic Maldives. COO of BBM, A.V.S. Subrahmanyam, emphasised, “At BBM, we believe that empowering the next generation with the knowledge and tools for better hygiene practices is vital for building a resilient and healthy community. We are proud to continue our efforts in collaboration with partners like Lifebuoy.”

Adding to this, Muksith Hussain, Head of Retail Sales at BBM, shared, “Reaching children through such innovative initiatives helps us lay the foundation for a healthier tomorrow. We are thrilled to see the enthusiasm and participation of these young minds in learning the importance of hygiene.”

The event also saw valuable support from the Maldivian Red Crescent (MRC), whose contributions enriched the experience for the children. BBM expressed gratitude for MRC’s involvement, as their efforts played a key role in making the event impactful and memorable.

Through campaigns like this, BBM aims to nurture a lifelong habit of handwashing, creating a brighter and healthier future for the Maldives.

Let’s keep the spirit alive—join the Handwashing Revolution with BBM and Lifebuoy!

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