Business
Visit Maldives begins joint marketing campaign with Air Astana
Visit Maldives has kicked off a joint marketing campaign with Air Astana, the flag carrier of Kazakhstan, to promote Maldives as one the most safest and most preferred holiday destinations for Kazkh travellers.
The main aim of this joint campaign is to maintain the momentum of the arrivals from the market.
The campaign with Air Astana includes components targeting both B2B and B2C segments.
The marketing activities consist of familiarisation trips, webinars targeting travel agencies and consumer advertising campaigns such as digital campaigns, ambient outdoor campaigns and radio advertisements.
The activities planned in this campaign will aid in maintaining the destination presence in the Kazakh market.
The first activity of the campaign kicked off on April 21 with the arrival of the first group of travel agents for a familiarisation trip. During their week-long stay, the travel agents will explore the various offerings provided in Kanuhura Maldives and Six Senses Laamu.
Afterwards, a second group of travel agents will arrive on April 26, hosted by Adaaran Select Meedhupparu Resort, Velassaru Maldives and Dhigali Maldives.
Air Astana commenced the first direct fight to Maldives on December 5. This was a stepping stone towards establishing a connection between the two destinations and working towards improving fight connectivity between Maldives and the rest of the world.
Last year, a webinar was conducted in collaboration with Air Astana to commemorate the start of the direct fights from Almaty. Over 150 travel agents from Kazakhstan joined this webinar which was conducted in December. The latest information about the destination and the arrival and departure procedures in the new normal were highlighted during this session.
The start of direct fights to Maldives by Air Astana were reflected in the arrival statistics, with the Kazakhstan market landing a spot in the top five in terms of arrivals to the Maldives, for the first time.
As of April 14, a total of 345,261 travellers have arrived in the Maldives of which 14,567 travellers were from Kazakhstan.
Visit Maldives is conducting several campaigns targeting the Russia and CIS region. A media familiarisation trip has been conducted from Russia and Kazakhstan in February, inviting some of the top media from these markets to experience the destination.
Maldives reopened its borders for tourists of all nationalities on July 15, with rigorous procedures in place to ensure the safety of tourists and tourism workers.
Tourists who have not received the final dose of the vaccine at least 14 days prior to arrival are required to fill an online health declaration form within 24 hours prior to their departure, as well as have a negative PCR test result, conducted 96 hours prior to their departure.
Travellers who have received the final dose of the vaccine 14 days prior to arrival in Maldives will be able to enter the destination without a negative PCR test.
Business
Visit Maldives presents cultural, food festival to celebrate 2025
Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) has announced the ‘Maldives Culture and Food Festival’, a two-day extravaganza showcasing the Maldivian cuisine, local arts and craft, and entertainment.
The festival will take place at Central Park, Hulhumale’, on New Year’s Eve, December 31st, 2024, and continue into New Year’s Day, January 1st, 2025, offering a unique and immersive experience for locals and tourists alike.
This exciting initiative by MMPRC is a collaborative effort involving key partners such as the Ministry of Tourism (MOT), Housing Development Corporation (HDC), MyHulhumale’, Business Center Corporation (BCC), Male’ City Council, Waste Management Corporation Limited (WAMCO), the Maldives Police Service, Maldives National Defence Force (MNDF), Public Service Media (PSM), Maldives Airports Company Limited (MACL), Dhiraagu, Ooredoo, Manta Air, Maldivian, Ace Travels, and Gulf Air. It promises a dynamic programme filled with performances, activities, and food stalls. Attendees will have the opportunity to savour authentic Maldivian dishes, explore traditional arts and crafts, and witness captivating cultural performances.
On December 31st, the festivities will begin at 20:00 with doors opening to the public. A spectacular drone show will be held, depicting a tourist’s journey through the beautiful Maldives. The evening will continue with captivating cultural performances including Boduberu performances, and “Dhafi Negun”. A New Year’s Eve countdown will also take place, culminating in a dazzling fireworks display to welcome 2025.
The celebrations will continue on January 1st 2025 from 16:00 to 22:00, with the festival reopening and featuring food and arts and crafts stalls. A range of family-friendly activities will be available, including a police and fire truck showcase, a climbing wall, a bounce house, and a Transformers display. Additionally, the festival will feature energetic Boduberu performances and an exciting Roboman showcase.
“MMPRC is proud to present the first Maldives Culture and Food Festival,” said Ibrahim Shiuree, CEO and MD of MMPRC. “This event is a key initiative to celebrate the achievements of the Maldives in 2024 and to promote the diverse cultural heritage of the Maldives while providing a memorable experience for locals and visitors. We invite everyone to join us in celebrating the Maldivian spirit as we bid farewell to 2024 and welcome the new year.”
Business
Barcelo Nasandhura Malé to open in Q1 2025
Barcelo Nasandhura Malé, the Maldives’ newest luxury destination, is set to open its doors in Q1 2025.
Located on the site of the former Nasandhura Palace Hotel, the property will become the largest hotel in the capital, Malé. With 136 elegantly designed rooms, including 95 with stunning ocean views, and 116 luxurious serviced apartments, Barcelo Nasandhura Malé promises a unique blend of sophistication, comfort, and convenience in the heart of this vibrant city.
Operated by the renowned Spanish hotel chain Barcelo Group, the hotel represents a significant expansion of the brand’s presence in the Maldives and beyond. Barcelo Group, known for its exceptional resorts, recently opened Barcelo Whale Lagoon Maldives in South Ari Atoll in August 2024, further solidifying its growing portfolio in the region. In addition to its Maldivian properties, Barcelo Group manages a range of high-profile hotels across the UAE, Thailand, and several European countries.
Barcelo Nasandhura Malé will feature an array of premium facilities, including four upscale dining outlets, a rooftop shisha bar, an oceanfront pool, a state-of-the-art gym, and a luxurious spa. The hotel will also boast 1,034 square meters of versatile MICE (Meetings, Incentives, Conferences, and Exhibitions) space, making it an ideal venue for corporate events and gatherings.
While some serviced apartments were initially intended for residential use, they will now be available for daily rental, offering guests enhanced flexibility and a wider range of accommodation options. Originally scheduled to open on December 1, 2024, the opening has been slightly delayed due to minor construction work. However, the team remains committed to ensuring Barcelo Nasandhura Malé is ready to welcome its first guests in Q1 2025.
Barcelo Hotel Group, awarded World’s Leading Hotel Management Company 2023 by the World Travel Awards, is the second-largest hotel chain in Spain and ranks among the 30 largest globally in terms of the number of rooms. Founded in 1931, this family-run organisation operates 280 four- and five-star city and holiday hotels, offering more than 62,000 rooms across 25 countries. The group markets its hotels under four distinct brands, each focused on providing diverse and memorable travel experiences.
Renowned for its commitment to excellence and sustainability, Barcelo Hotel Group delivers exceptional stays, seamlessly blending luxury, comfort, and environmental responsibility.
Action
Denise Hoefer brings world-class Padel to The Nautilus Maldives
As part of its ‘Masters for Masters’ series, The Nautilus Maldives will host Denise Hoefer, Germany’s No. 1 padel player and one of the world’s top 50 most influential figures in the padel industry, for an exclusive Padel Masterclass from March 22 to 25, 2025. This exceptional event invites guests to enhance their padel skills under the expert guidance of a global champion, all set against the stunning backdrop of the Maldives’ Indian Ocean.
Padel, recognised as the world’s fastest-growing sport, has captured the hearts of 30 million enthusiasts globally, according to the International Padel Federation. This March, The Nautilus will provide a unique opportunity for guests to immerse themselves in this thrilling game during a four-day Padel Masterclass led by Denise Hoefer, Germany’s top-ranked female padel player and captain of the German national team. Participants will refine their techniques on The Nautilus’s state-of-the-art padel court, while experiencing the island’s signature blend of world-class coaching and timeless, unscripted hospitality.
The Padel Masterclass will feature a tailored mix of group and private sessions, catering to players of all levels. Younger participants will have the chance to join the Young Wonderers program, offering specially designed classes that introduce the sport in a fun and engaging way. After an energising day on the court, guests can unwind at Solasta Spa, where exclusive treatments by Maison Caulières—such as Spinal Connection Deep Tissue Healing, Volcanic Stone Therapy, and Warm Poultices—promise ultimate relaxation and rejuvenation. These tranquil spa experiences provide a perfect complement to the day’s dynamic activities, leaving participants refreshed and revitalised.
With just 26 ultra-luxury houses and residences, The Nautilus offers an intimate sanctuary within the Baa Atoll, a UNESCO Biosphere Reserve. Surrounded by powder-soft white sands, vibrant coral reefs, and crystal-clear waters, this private island retreat redefines bespoke hospitality. Every element is meticulously crafted to inspire, offering guests an unparalleled ultra-luxury experience focused on relaxation, renewal, and discovery. Whether honing padel skills or embracing the serenity of island life, The Nautilus stands as the ultimate destination for discerning travellers.
-
Entertainment1 week ago
Waldorf Astoria Maldives hosts iconic beachside concert with Chris De Burgh
-
Featured1 week ago
Heritance Aarah joins forces with LQA for unparalleled guest experiences
-
Featured1 week ago
Exclusive offers and curated experiences at Cinnamon Hotels & Resorts Maldives
-
Celebration1 week ago
Tradition and romance: twin-island escapes at Banyan Tree Vabbinfaru and Dhawa Ihuru
-
Featured1 week ago
Dreamlike retreat: explore Maldives with Marriott Bonvoy Resorts
-
Featured1 week ago
Love, luxury, and lasting memories at Angsana Velavaru
-
News1 week ago
Welcome in Year of the Snake at Amilla Maldives
-
Celebration1 week ago
Immersive festivities and exquisite dining await at Jumeirah Olhahali Island