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Sharp learning curve for bosses as WFH goes global

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LONDON (Reuters) – Two weeks into the coronavirus lockdown and Sergei Holmeckis, a boss at Deutsche Telekom’s Czech operations in the city of Brno, was frustrated with staff video calls. His team didn’t like turning on their cameras and the discussion was stilted.

“I started to show them my cat,” Holmeckis said. “It showed the human side of me more and really changed the perception. It got people to switch on their cameras and be more engaged.”

Such tactics obviously won’t appeal to everyone. But they do show how the world’s biggest experiment in working from home is forcing managers to reassess their methods – especially as surveys predict higher levels of remote working post-pandemic.

Before the new coronavirus began spreading, just 2.9% of the world’s employees were working exclusively or mainly from home, according to the International Labour Organization (ILO), a Geneva-based UN agency.

Within weeks, that figure exploded as social distancing forced companies to launch telework schemes. An Argentinian study found that 93% of large firms had turned to telework; in Britain, half of all employers said that by late-April the bulk of their staff were working from home.

The exercise was often chaotic, with scant regard for what tasks could be performed at home. Many workers faced cramped living spaces or had to juggle the job with children grounded by school closures. Others felt isolated.

Yet overall reactions have been broadly positive. Surveys in the United States and Britain have shown over three-quarters of companies expect to offer more homeworking after the pandemic, with staff citing benefits such as greater work-life balance and claiming they felt just as productive as in the office.

Twitter was among the first to declare that working from home would be a permanent option, while the head of Barclays bank suggested that “putting 7,000 people in a building may be a thing of the past”.

“This is a revolution here and we don’t know what the end-result will be,” said Jon Messenger, an ILO expert on working conditions who has traced the history of telework since it first emerged in the mid-1970s with the label “telecommuting”.

“Managers in the past have been very unwilling to do this because of the loss of direct control over subordinates … it requires a totally different approach to management.”

Trust the worker

Messenger argues the new approach implies above all a shift towards greater results-based performance appraisal while allowing employees more scope to organise their work time.

But while various studies link so-called “time sovereignty” to productivity benefits, some companies find that hard to take on board. Developers of employee tracking software – which for example send managers screenshots of their staff’s computer screens – are currently reporting a surge in sales.

Companies where tasks are hard to quantify argue that some form of monitoring is essential. But workplace experts warn that excessive surveillance can be counterproductive.

“Employers risk damaging the relationship if they are treating staff like children,” Ben Willmott, head of public policy for the CIPD body of human resources professionals.

The rise over the past decade of collaborative software has made teamwork from separate locations easier, weakening the argument made in 2013 by former Yahoo! boss Marissa Mayer that teleworkers were seen as a “drag” on office-based colleagues.

But such tools still leave many employees with a sense of disconnect and lack of structure in their working lives. Just as Deutsche Telekom’s Holmeckis did by using his cat as an ice-breaker, managers will have to learn how to bridge the distance.

“There is a risk of people disengaging. A lot of the conversations are operational, about tasks: low on empathy, low on personal support,” said Octavius Black, whose company Mind Gym offers workshops on remote management skills.

For now, the world is not far enough into the mass telework experiment to know how it will change work patterns or even what the real impact has already been on productivity.

It is also unlikely to be representative of how companies and employees will use telework when the health crisis abates.

Assuming that lockdowns do not have to be reimposed to prevent a second wave of the virus, ILO’s Messenger suggests that telework will become more widespread but in a watered-down form – optional and not for the entire working week.

“The sweet spot is about two or three days a week,” he said. “Then you won’t have so many of the downsides.”

Reporting and photo: Reuters

Business

BBM brings Vaseline, Hellmann’s, BRU Coffee to Maldives market

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Bestbuy Maldives (BBM) extended their strong and decades old partnership with Unilever International, by adding to their brand portfolio – Vaseline, Hellmann’s, and BRU Coffee for the Maldivian market.

The collaboration was announced at a Business gathering held at the Manhattan Business Hotel, attended by over 300 trade partners from across Maldives.

With this partnership, BBM strengthens its retail offerings across the Maldives archipelago. Vaseline, a trusted name in skincare, and Hellmann’s, known globally for quality food products, will now be available through BBM’s distribution network.

“Vaseline is a name that generations trust for skin care. And Hellmann’s is a global icon in flavours. We’re proud to bring both to shelves across the Maldives and enrich everyday living for our customers,” said Muksith Hussain, Business Head – Retail.

In the hospitality sector, BBM introduces Bru Coffee as an addition to its HORECA (Hotel, Restaurant, Café) offerings. BRU Coffee provides a quality beverage option for hotels, resorts, and restaurants across the Maldives.

“BRU is one of the most loved coffee brands in the region. With this launch, we’re giving our hospitality partners a versatile product that delivers on both taste and reliability that can be consumed as a beverage and for the purpose of dessert preparation, something they can serve with confidence,” said Hisham Girsy, Business Head – HORECA.

The gathering served as a platform for BBM to engage with its valued trade partners and introduce these new brands to the market.

A.V.S Subrahmanyam, Chief Operating Officer at BBM, remarked: “BBM is built on relationships. This event reflects our commitment to not just introduce great products but to support, connect, and elevate our trade partners. We’re in this together, and the journey ahead is promising.”

As BBM continues to grow its portfolio and global partnerships, the focus remains clear delivering excellence, building trust, and shaping the future of trade in the Maldives.

Bestbuy Maldives (BBM) is a leading distribution company in the Maldives, connecting international brands with local businesses across retail and hospitality sectors. With a customer-focused approach and extensive distribution network, BBM continues to be a trusted partner in the Maldivian market.

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Redefining corporate retreats at Cinnamon Dhonveli Maldives

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MICE travel is undergoing a sea change—quite literally. No longer limited to traditional conference rooms and structured schedules, Meetings, Incentives, Conferences, and Events (MICE) are now about creating moments that inspire, rejuvenate, and bring teams closer together. At Cinnamon Dhonveli Maldives, the boundaries between business and leisure blur, offering a setting that transforms work into a pleasure.

Just a 20-minute speedboat ride from Malé, Cinnamon Dhonveli Maldives is the ideal destination for teams looking to escape the expected. Here, brainstorming sessions take place on powder-soft beaches, where the rhythmic waves set the pace for new ideas. Mornings might begin with yoga by the ocean, followed by strategy meetings in open-air pavilions. Afternoons invite collaborative workshops under swaying palms or team-building activities that include snorkelling, paddleboarding, or even a friendly beach volleyball match.

Dining at Cinnamon Dhonveli Maldives elevates every corporate event with fresh, sea-to-table cuisine, designed to fuel both body and mind. From curated group dinners under star-streaked skies to themed private banquets, every meal becomes an experience in itself. For those looking to celebrate milestones or reward top performers, the resort’s scenic locations offer the perfect backdrop for gala evenings or intimate cocktail gatherings.

Accommodation blends comfort with elegance, offering ocean-view suites and beachside retreats that allow participants to rest, recharge, and return with a fresh perspective. Despite the remote charm, connectivity is never an issue—seamless Wi-Fi and business-friendly amenities ensure that productivity doesn’t pause, even in paradise.

Cinnamon Dhonveli Maldives turns corporate travel into something memorable. Whether it’s a leadership retreat, a high-level conference, or an incentive escape, the resort offers a canvas for events that leave lasting impressions. Here, business goals are pursued in harmony with nature, creativity flows effortlessly, and the line between work and well-being fades.

Let your next MICE experience be more than a meeting—make it a journey worth sharing.

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Visit Maldives presents cultural, food festival to celebrate 2025

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Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) has announced the ‘Maldives Culture and Food Festival’, a two-day extravaganza showcasing the Maldivian cuisine, local arts and craft, and entertainment.

The festival will take place at Central Park, Hulhumale’, on New Year’s Eve, December 31st, 2024, and continue into New Year’s Day, January 1st, 2025, offering a unique and immersive experience for locals and tourists alike.

This exciting initiative by MMPRC is a collaborative effort involving key partners such as the Ministry of Tourism (MOT), Housing Development Corporation (HDC), MyHulhumale’, Business Center Corporation (BCC), Male’ City Council, Waste Management Corporation Limited (WAMCO), the Maldives Police Service, Maldives National Defence Force (MNDF), Public Service Media (PSM), Maldives Airports Company Limited (MACL), Dhiraagu, Ooredoo, Manta Air, Maldivian, Ace Travels, and Gulf Air. It promises a dynamic programme filled with performances, activities, and food stalls. Attendees will have the opportunity to savour authentic Maldivian dishes, explore traditional arts and crafts, and witness captivating cultural performances.

On December 31st, the festivities will begin at 20:00 with doors opening to the public. A spectacular drone show will be held, depicting a tourist’s journey through the beautiful Maldives. The evening will continue with captivating cultural performances including Boduberu performances, and “Dhafi Negun”. A New Year’s Eve countdown will also take place, culminating in a dazzling fireworks display to welcome 2025.

The celebrations will continue on January 1st 2025 from 16:00 to 22:00, with the festival reopening and featuring food and arts and crafts stalls. A range of family-friendly activities will be available, including a police and fire truck showcase, a climbing wall, a bounce house, and a Transformers display. Additionally, the festival will feature energetic Boduberu performances and an exciting Roboman showcase.

“MMPRC is proud to present the first Maldives Culture and Food Festival,” said Ibrahim Shiuree, CEO and MD of MMPRC. “This event is a key initiative to celebrate the achievements of the Maldives in 2024 and to promote the diverse cultural heritage of the Maldives while providing a memorable experience for locals and visitors. We invite everyone to join us in celebrating the Maldivian spirit as we bid farewell to 2024 and welcome the new year.”

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