Featured
Maldives on top of Gulf travellers’ mind for post-pandemic travel
Leading outbound travel agencies in Gulf countries say demand for outbound travel from the region will likely return from the third quarter of the year, with most travellers making long-haul international travel plans choosing the Maldives for a tropical getaway.
A survey conducted by AVIAREPS of 94 leading outbound travel agencies from Gulf countries shows that demand for outbound travel from the region is expected to return from August or September, with a majority of travel agencies to begin promoting their travel offerings from July through to September.
Most promotional offerings will take the form of full travel packages that include airfare, accommodation and tour components, with intra-Middle East packages to be most popular, followed by packages for travel to South East Asia, Indian Ocean destinations like the Maldives, and Europe.
The survey, first conducted in early May, is being conducted on a monthly basis in order to monitor travel agent sentiment as outbound travel agencies and destinations prepare for a recovery and return to business while grappling with the Covid-19 pandemic and its impact on international travel.
Respondents include 24 agencies form Saudi Arabia, 21 from the United Arab Emirates, 21 from Bahrain, 11 from Qatar, 10 from Kuwait and seven from Oman.
Sixty per cent of the respondents expect a return to outbound travel from August and September, but 14 per cent do not see a return until 2021.
Following this, 65 per cent of travel agents will begin their outreach to clients with promotions from July through to September. Thirteen per cent say they will commence client engagement as early as June.
A return to international travel demand in the summer is conditional on flights becoming available and destinations opening up their borders to visitors.
Strong but cautious demand is expected not only from pent up demand following Covid-19 lockdowns, but also resulting from clients wishing to venture outside while escaping the heat of a Middle Eastern summer.
The propensity for travellers from the Gulf to book international travel with relatively short led-booking times also encourages travel agents to expect international travel demand to return quickly once it is safe to do so. Travel to visit family and friends overseas is also expected to be another incentive for many to venture overseas as soon as they can.
Almost all (97 per cent) of respondents mentioned that full serviced offerings that include flights, accommodation, land arrangements (including car hire) and tours, will be part of their promotional line up. Seventy-five per cent will provide offerings that combine flights and accommodation, and only 27 per cent will promote accommodation only deals.
When asked what percentage of total outbound demand agents believe will go to which region, Intra-Middle East travel ranked the highest at 17 per cent, followed by South East Asia at 14 per cent, the Indian Ocean destinations of Maldives, Mauritius and Seychelles at 12 per cent, and Europe at 11 per cent.
Looking at individual destinations that Gulf agents will actively promote or expect demand for, the top 10 destinations in order of perceived popularity are:
- Maldives
- Azerbaijan
- Turkey
- Georgia
- Austria
- The UAE.
- Australia
- Germany
- Malaysia
- Sri Lanka.
Another interesting finding of the survey was that the level of pre-booked cancellations was relatively low for the remaining months of the year, suggesting that many in the Gulf who had pre-booked international travel prior to May were taking a ‘wait and see’ approach prior to cancelling.
“The world with regards to the possibilities of international travel is changing daily. Nevertheless, it is necessary to follow market sentiment during this period so that destinations, airlines, hotels, tour operators and equally importantly our outbound travel agent partners throughout the region can plan and strategise for the speediest of recoveries,” Glenn Johnston, Vice President Middle East and Global Public Affairs at AVIAREPS, was quoted in a statement, as saying.
“Encouragingly, despite the current difficulties and disruptions to life and business as we knew it, the survey results do reflect the Middle East’s penchant for an overall view of optimism and action, which I think all of us can take solace in and strength from as we all plan for recovery in the months ahead.”
The Maldives is preparing to reopen its borders to visitors in July.
The country’s tourism ministry has drafted and invited comments from industry stakeholders on its own guidelines on reopening the borders.
The coronavirus outbreak has hit the Maldivian economy hard, as travel restrictions and other preventive measures affect the country’s lucrative tourism industry, which contributes the bulk of the island nation’s state revenue and foreign reserves.
All international airlines have suspended scheduled operations to the Maldives, as the island nation enforced a blanket suspension of on-arrival visa in late March in a bid to combat the spread of the novel coronavirus.
Cruise ships and foreign yachts were also banned from docking at any of the country’s ports.
Before the pandemic, the government had been bullish about tourism prospects, targeting two million, high-spending holidaymakers this year after last year’s record 1.7 million.
However, tourist arrivals saw a year-over-year decline of 22.8 per cent in the first 10 days of March. Officials say the number of tourist arrivals to the Maldives could drop by half in 2020.
With arrival numbers falling and the visa suspension in effect, several resorts across the Maldives had been closed.
Tourism has been the bedrock of the Maldives’ economic success. The $5 billion-dollar economy grew by 6.7 per cent in 2018 with tourism generating 60 per cent of foreign income.
However, the government is at present projecting a possible 13 per cent economic contraction this year — an estimated $778 million hit.
On March 8, Maldives reported its first cases of the novel coronavirus, as two hotel employees tested positive for Covid-19 at a luxury resort in the archipelago.
Eighteen more cases — all foreigners working or staying resorts and liveaboard vessels except five Maldivians who had returned from abroad — were later identified.
A six-case cluster of locals, detected in capital Male on April 15, confirmed community transmission of the coronavirus. Several more clusters have since been identified, bringing the total number of confirmed case in the Maldives to 1,962.
Eight deaths have been reported and 1,125 have made full recoveries.
The Maldives announced a state of public health emergency on March 12, the first such declaration under a recent public health protection law.
The public health emergency declaration has allowed the government to introduce a series of unprecedented restrictive and social distancing measures, including stay-at-home orders in capital Male and its suburbs, a ban on inter-island transport and public gatherings across the country, and a nationwide closing of government offices, schools, colleges and universities.
Non-essential services and public places in the capital such as gyms, cinemas and parks have also been shut.
Restaurants and cafes in the capital have been asked to stop dine-in service and switch to takeaway and delivery.
A nationwide shutdown of all guesthouses, city hotels and spa facilities located on inhabited islands is also in effect.
The restrictions in the capital region are now being eased in phases, with the first phase lasting at least until mid June. Most restrictions remain in place for the time.
Action
Nova Maldives to host PADI AWARE Week this September
Nova Maldives will renew its partnership with PADI this September to co-host Project AWARE Week from 16 to 20 September 2026.
Organised by the resort’s marine team, the programme will give guests, from first-time snorkellers to experienced divers, opportunities to combine marine wildlife observation with practical conservation activities. The initiative is intended to turn time spent in the ocean into an educational experience while encouraging greater awareness of marine conservation.
This year’s AWARE Week coincides with PADI’s 60th anniversary and Nova Maldives’ fourth year of operation in South Ari Atoll. Now in its eighth global edition, PADI AWARE Week has developed into a citizen science movement within the diving community and has helped rescue more than 41,000 entangled marine animals to date.
Through its continued participation, Nova Maldives aims to encourage guests to become ocean advocates and remain engaged with marine conservation beyond their stay.
Guests staying at Nova during AWARE Week will be able to participate in a programme designed for different levels of ocean experience. Activities will include:
- Ocean immersion and storytelling: Sessions inspired by Blue Planet and other ocean documentaries, highlighting the diversity and vulnerability of marine life.
- Dive Against Debris: Underwater clean-up dives in the resort’s lagoon, during which participants will remove plastic and other waste before recording the findings in PADI AWARE’s global database.
- Whale shark snorkelling: Guided encounters that will allow guests to swim alongside whale sharks in the open waters of South Ari Atoll.
- Manta ray and turtle-spotting excursions: Guided boat trips to feeding and nesting areas where manta rays and turtles can be observed in their natural habitats.
- Coral restoration workshops: Practical sessions introducing guests to coral planting and the resort’s ongoing reef regeneration work.
“Some of the most meaningful work happens when you show up year after year. Four years into Nova’s story, we’ve learned that the health of the reef tells us a great deal about the impact we’re making, and that the guests who choose to return aren’t just here for the view,” said Abdulla Aboobakuru, General Manager of Nova Maldives.
“They’re here because Nova reflects something they already care about, including care for the ocean, a sense of community and a more thoughtful way of experiencing the places we visit. That’s what we hope Nova can inspire in new and returning guests alike: less a destination, more a calling.”
The resort’s marine conservation work continues throughout the year. Its coral nursery contains a growing collection of metal frames holding individually secured coral fragments, which are later transplanted onto the house reef. Guests are regularly invited to participate in the planting process, while the marine team monitors the young coral colonies as they develop.
Nova Maldives also maintains partnerships with the Maldives Whale Shark Research Programme and Manta Trust. The resort is accredited as a Responsible Manta Tourism Operator, with the partnerships supporting its year-round approach to marine conservation.
Awards
Sun Siyam Vilu Reef secures Best House Reef title at TTM Awards
Renowned for its marine life and underwater experiences, Sun Siyam Vilu Reef, part of Sun Siyam’s Privé Collection, has been named Best House Reef at the Travel Trade Maldives (TTM) Awards 2026.
The award recognises the resort’s marine environment, which is accessible directly from its beaches and overwater villas. The annual TTM Awards and Gala brings together travel professionals and hoteliers from across the archipelago to recognise achievements within the Maldivian hospitality industry.
The island’s coral reef is home to marine species including resident sea turtles, reef sharks, tropical fish and eagle rays. Guests can explore the reef through guided excursions led by the resort’s resident marine experts, customised scuba-diving experiences and coral restoration initiatives designed to support the long-term preservation of the marine environment.
“Our reef is the living soul of Sun Siyam Vilu Reef, shaping every visitor’s journey from the moment they step into our turquoise lagoon,” said Masdhooq Saeed, Cluster General Manager. “To be named the Maldives’ Best House Reef is an immense honour, strengthening our commitment to nurturing this remarkable marine sanctuary so our guests can keep discovering its quiet magic beneath the surface.”
Travellers seeking underwater experiences can book directly with the resort to access exclusive benefits and guided marine excursions.
Featured
‘Eutopia: The Infinite Bloom’ comes to Sun Siyam Vilu Reef this festive season
Sun Siyam Vilu Reef, part of the Privé Collection within the House of Siyam, has announced its festive programme, “Eutopia: The Infinite Bloom”, which will run from 22 December 2026 to 7 January 2027.
The seasonal programme features activities and experiences for guests of all ages. Dining will take centre stage with Christmas Eve and New Year’s Eve gala dinners by the water, exclusive Chef’s Table experiences and seafood barbecues on the beach.
The evening entertainment programme will include live acoustic performances, island DJ sets, aerial dance shows and Maldivian cultural performances.
During the day, guests will be able to explore the resort’s lagoon through activities such as house reef snorkelling, sunset Jet Car rides and sandbank excursions. The Spa will offer wellness rituals and couples’ therapies, while younger guests can take part in gingerbread decorating, a fashion show and Santa’s arrival on the beach.
“Eutopia is our invitation to celebrate and embrace nature, meaningful moments, and the relaxed luxury that defines Sun Siyam Vilu Reef through our festivities,” said Masdhooq Saeed, Cluster General Manager.
“From unforgettable ocean adventures to starlit beach celebrations, every experience has been thoughtfully designed to create lasting memories that will continue to flourish long after the season ends.”
The programme will culminate with a New Year’s Eve celebration on the beach on 31 December, featuring live music, midnight toasts and a fireworks display over the water.
The resort’s festive programme is available to view online, with bookings open for stays between 22 December 2026 and 7 January 2027.
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