Featured
How Maldivian tourism can survive Covid-19
By Sonu Shivdasani
The Maldives appears to have dodged a bullet. With just 19 cases of the novel coronavirus at the time of writing (with 13 people having already made a full recovery), the country is in an enviable position. As the United States and Europe groan under the strain of major outbreaks, with tens of thousands of deaths, the Maldives looks forward to completely eradicating the virus within a few weeks.
In some respects, the Maldives is lucky. The archipelago straddles the equator, where temperatures rarely dip below the high 20s. We know the virus doesn’t like heat, and it’s notable that the only major contagions have occurred in cold countries, during winter. The Maldives’ unique geography also lends itself towards containment: The government can, and has, rapidly shut down islands and resorts when a suspected case has emerged. If people test negative, the island is immediately reopened. If someone tests positive, the entire island is placed under quarantine to prevent a spread across the country.
But luck has only been the half of it. When other world leaders wasted precious weeks dithering, questioning the science, or dismissing the coronavirus as a hoax, the Solih administration got to work to protect the country: suspending flight routes, conducting widespread testing (the highest per capita testing in South Asia), and eventually closing the border completely. In a country wholly dependent on foreign tourism, the Government’s willingness to act decisively, in spite of the huge economic cost, almost certainly saved lives.
During the pandemic, the government also found its voice. The daily televised briefings by Mabrook Azeez, an undersecretary at the President’s Office, have been clear, consistent and comforting. The contrast with President Trump’s erratic and misleading press conferences couldn’t be starker.
But the question remains: if the Maldives is soon to be virus free, and contemplating reopening its borders, how best to do it? The last thing the country needs is a flood of infected tourists descending upon Hulhulé, forcing another costly shut down.
A good place to start might be with the super-rich. Beginning the process of opening up by allowing private jets to land has a number of advantages: there are few passengers onboard, who can be immediately isolated in the airport’s VIP lounge and tested for the virus upon arrival. If they test negative, they can go on their way. If they test positive, they can proceed to one of the resorts that have been converted into (arguably the world’s nicest) quarantine and isolation centres. Key to this will be rapid testing kits, that can deliver a result in minutes rather than days.
High end clients spend large sums of money compared to other tourists, so even allowing in a few private jets generates considerable revenues. Soneva has received around 20 enquiries from people who would like to travel to the Maldives by private jet. They intend to stay in our resorts for upwards of a month, to escape lockdowns back home. Although they amount to less than a couple of hundred people, these guests will likely spend around $5 million in total, generating some $600,000 in GST for the government.
Looking further ahead, the Maldives will need to start reopening commercial air routes. But testing a handful of private jet passengers at the airport is one thing, testing hundreds of people descending an A350 is quite another. The Maldives will probably begin opening direct flights to other coronavirus-free countries. China looks like a good bet, having all but wiped out the virus. It also has the advantage of being the Maldives’ biggest tourism market, with a number of existing direct flight routes, operated by Maldivian or Chinese carriers, between the two countries. At the moment, however, all Chinese tourists returning from abroad have to spend 14 days in quarantine in China – not a particularly attractive prospect for would-be tourists. The Maldivian government will have to work with its Chinese counterpart on a bilateral agreement, that allows Chinese tourists returning home from the Maldives to avoid quarantine.
Similar arrangements will have to be made with other countries. It might help to categorise them: “A” group countries could be those, like the Maldives, that have completely eradicated the virus. There is no reason not to operate direct, commercial flights between such destinations. “B” group countries might be those with very few remaining active cases — the Maldives might allow flights to and from such countries, but with added precautions. Then there are the “C” group countries with high numbers of cases — where the Maldives should keep in place travel restrictions.
The Maldives has avoided a coronavirus outbreak, although the economic price has been severe. In order to avoid the collapse of its tourism industry, however, the country must now plan to re-open. If the government approaches this challenge with the maturity and competence with which it has handled the crisis thus far, the Maldives may be spared much of the economic, as well as the human, pain of this pandemic.
Editor’s Note: This op-ed was originally published on Linkedin by Sonu Shivdasani. Sonu is the founder and CEO of Soneva, which owns luxury resorts Soneva Fushi and Soneva Jani in the Maldives, and Soneva Kiri in Thailand.
Sun Siyam has unveiled a milestone transformation as it celebrates 35 years of Maldivian hospitality. More than a visual refresh, the brand’s evolution introduces a new statement anchored in The Home of the Maldivian Spirit, reinforcing its position as one of the Maldives’ most culturally authentic resort operators. The transformation enhances guest journeys through the introduction of Signature Experiences across all six resorts and strengthens customer relationships via Siyam Rewards.
The group has unified its five Maldivian resorts and Sri Lankan retreat under a single identity, The House of Siyam. To provide greater clarity for guests and partners, properties are now grouped under three distinct collections: Luxury, Privé, and Lifestyle.
- Luxury Collection: Representing the highest calibre of island indulgence, led by Sun Siyam Iru Fushi, this collection offers premium exclusivity.
- Lifestyle Collection: Designed for energetic adventure and diverse experiences, Sun Siyam Olhuveli and Siyam World form part of this portfolio.
- Privé Collection: Centred on privacy and bespoke comfort, Sun Siyam Iru Veli, Sun Siyam Vilu Reef, and Sun Siyam Pasikudah in Sri Lanka comprise this category.
A central feature of the transformation is the introduction of Signature Experiences, designed to extend beyond villa stays and integrate Maldivian heritage and imagination into every visit. Guests may participate in Maldivian Roots, a weekly culinary and cultural series, book the Maldives’ first overwater photo studio, the Insta Villa, or enjoy the atmosphere at the Sun Siyam Beach Club. Other offerings include the Wow Welcome, Hidden Treasure Chests, Plant Based Bliss dining, and Moonlit Cinemas.
The brand has also launched Siyam Rewards, a digital membership programme offering personalised itineraries, room upgrades, and optional carbon offsets. Members benefit from rewards starting with their first booking. Each stay contributes to marine conservation and community projects through the group’s sustainability initiative, Sun Siyam Care.
Reflecting on this milestone, Ahmed Siyam Mohamed, Founder, Owner & Managing Director, said, “When we founded Sun Siyam in 1990 and later opened our first resort in 1998, our goal was simple: to share the warmth of our islands and our people with the world. This transformation keeps that soul alive while giving us the space to innovate for the next generation of free-spirited travellers.”
Chief Executive Officer Deepak Booneady added, “This rebrand is not just about design, it is about experience. It is about cultural authenticity, purpose-driven hospitality and creating moments that spark joy. With the Maldives’ widest choice of villas, the region’s most generous premium all-inclusive plan and now our Signature Experiences, we are setting the stage for the future of island travel.”
The redesigned website, sunsiyam.com, brings the new brand identity across all touchpoints with a look and feel that is both distinctly Maldivian and modern.
The rebrand was developed with leading industry experts: JHAGGER&CO as brand advisors; StudioSixty7, led by Lee McNichol and Jose Rivero, for interior restyling; and Dominik Ruhl, a Maldives hospitality pioneer, for operational standards and experiences. Implementation was carried out by Sun Siyam’s operations team, General Managers, Resort Managers, and brand, sales, marketing, and public relations teams, coordinated by Abdulla Thamheed, VP of Operations.
The outcome is a design system that retains Maldivian heritage while embracing a contemporary edge.
The St. Regis Maldives Vommuli Resort has been named ‘Best Design Resort’ at the TTM Awards 2025, an accolade that recognises architectural excellence combining innovation with distinctive aesthetics. The award highlights the resort’s position as one of the Maldives’ most striking luxury properties, known for its design vision and refined guest experiences.
Located on a private island in Dhaalu Atoll, the resort is distinguished by its architectural concept created by Singapore-based WOW Architects. Its design draws inspiration from the natural environment of the Maldives, incorporating organic forms and local motifs with a modern interpretation. Among the resort’s most notable structures are the Whale Bar, shaped in the likeness of a whale shark, and the overwater Iridium Spa, designed to resemble a seashell, both exemplifying the seamless integration of luxury and nature.
The property’s design approach extends across its 77 private villas, positioned to offer either ocean or jungle views. Each villa is designed to blend with the island landscape, integrating sustainable elements while maintaining comfort, privacy, and style. The resort’s spaces reflect a balance between contemporary lines and Maldivian influences, creating a distinct sense of place.
The TTM Awards, presented annually during Travel Trade Maldives (TTM), recognise outstanding contributions to the region’s hospitality sector. This year’s award reinforces The St. Regis Maldives Vommuli Resort’s reputation as a leader in design and attention to detail.
Since its opening, the resort has become known for uncompromising luxury, featuring celebrated dining options, an extensive wine cellar, and curated experiences supported by the signature St. Regis Butler Service. The recognition at the TTM Awards 2025 further strengthens its status as a global benchmark in design-led hospitality.
Sheraton Maldives Full Moon Resort & Spa has announced its Festive Early Bird package, inviting guests to celebrate the holiday season amidst tropical gardens and white sandy beaches. Available for stays between 20 December 2025 and 10 January 2026, the offer combines dining, family-friendly experiences, and wellness, creating a seamless festive escape.
The package includes a full-board meal plan across the resort’s restaurants. Children aged 11 and under stay and dine with compliments when sharing accommodation with their parents, reinforcing the family-focused spirit of the season.
Each day begins with a buffet breakfast at Feast, featuring fresh juices, coffees, and teas. Lunch is served à la carte across four venues, with menus showcasing Mediterranean, Indian, Mexican, and Asian-inspired cuisine. Evenings offer either a buffet dinner at Feast or a curated three-course à la carte menu at selected outlets. Adults also receive dining credits to experience the distinctive Thai flavours of Baan Thai or seafood specialities at Sea Salt.
Guests benefit from complimentary shared speedboat transfers from Velana International Airport, ensuring a smooth arrival. During their stay, they may enjoy activities such as paddleboarding, kayaking, snorkelling, and tennis. Additional relaxation awaits at Shine Spa for Sheraton, where a 15% saving is available on selected treatments.
The resort has tailored the festive programme with carefully considered details, blending leisure, cuisine, and wellness to create lasting memories. The Festive Early Bird package reflects the essence of a Maldivian holiday, combining turquoise waters, pristine beaches, and moments of celebration.
Reservations for the Festive Early Bird package are open until 15 October 2025, offering guests the opportunity to secure a seasonal retreat at Sheraton Maldives Full Moon Resort & Spa.
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