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How Maldivian tourism can survive Covid-19

Published

6 years ago

April 7, 2020

By Sonu Shivdasani

The Maldives appears to have dodged a bullet. With just 19 cases of the novel coronavirus at the time of writing (with 13 people having already made a full recovery), the country is in an enviable position. As the United States and Europe groan under the strain of major outbreaks, with tens of thousands of deaths, the Maldives looks forward to completely eradicating the virus within a few weeks.

In some respects, the Maldives is lucky. The archipelago straddles the equator, where temperatures rarely dip below the high 20s. We know the virus doesn’t like heat, and it’s notable that the only major contagions have occurred in cold countries, during winter. The Maldives’ unique geography also lends itself towards containment: The government can, and has, rapidly shut down islands and resorts when a suspected case has emerged. If people test negative, the island is immediately reopened. If someone tests positive, the entire island is placed under quarantine to prevent a spread across the country.

But luck has only been the half of it. When other world leaders wasted precious weeks dithering, questioning the science, or dismissing the coronavirus as a hoax, the Solih administration got to work to protect the country: suspending flight routes, conducting widespread testing (the highest per capita testing in South Asia), and eventually closing the border completely. In a country wholly dependent on foreign tourism, the Government’s willingness to act decisively, in spite of the huge economic cost, almost certainly saved lives.

During the pandemic, the government also found its voice. The daily televised briefings by Mabrook Azeez, an undersecretary at the President’s Office, have been clear, consistent and comforting. The contrast with President Trump’s erratic and misleading press conferences couldn’t be starker.

But the question remains: if the Maldives is soon to be virus free, and contemplating reopening its borders, how best to do it? The last thing the country needs is a flood of infected tourists descending upon Hulhulé, forcing another costly shut down.

A good place to start might be with the super-rich. Beginning the process of opening up by allowing private jets to land has a number of advantages: there are few passengers onboard, who can be immediately isolated in the airport’s VIP lounge and tested for the virus upon arrival. If they test negative, they can go on their way. If they test positive, they can proceed to one of the resorts that have been converted into (arguably the world’s nicest) quarantine and isolation centres. Key to this will be rapid testing kits, that can deliver a result in minutes rather than days.

High end clients spend large sums of money compared to other tourists, so even allowing in a few private jets generates considerable revenues. Soneva has received around 20 enquiries from people who would like to travel to the Maldives by private jet. They intend to stay in our resorts for upwards of a month, to escape lockdowns back home. Although they amount to less than a couple of hundred people, these guests will likely spend around $5 million in total, generating some $600,000 in GST for the government.

Looking further ahead, the Maldives will need to start reopening commercial air routes. But testing a handful of private jet passengers at the airport is one thing, testing hundreds of people descending an A350 is quite another. The Maldives will probably begin opening direct flights to other coronavirus-free countries. China looks like a good bet, having all but wiped out the virus. It also has the advantage of being the Maldives’ biggest tourism market, with a number of existing direct flight routes, operated by Maldivian or Chinese carriers, between the two countries. At the moment, however, all Chinese tourists returning from abroad have to spend 14 days in quarantine in China – not a particularly attractive prospect for would-be tourists. The Maldivian government will have to work with its Chinese counterpart on a bilateral agreement, that allows Chinese tourists returning home from the Maldives to avoid quarantine.

Similar arrangements will have to be made with other countries. It might help to categorise them: “A” group countries could be those, like the Maldives, that have completely eradicated the virus. There is no reason not to operate direct, commercial flights between such destinations. “B” group countries might be those with very few remaining active cases — the Maldives might allow flights to and from such countries, but with added precautions. Then there are the “C” group countries with high numbers of cases — where the Maldives should keep in place travel restrictions.

The Maldives has avoided a coronavirus outbreak, although the economic price has been severe. In order to avoid the collapse of its tourism industry, however, the country must now plan to re-open. If the government approaches this challenge with the maturity and competence with which it has handled the crisis thus far, the Maldives may be spared much of the economic, as well as the human, pain of this pandemic.

Editor’s Note: This op-ed was originally published on Linkedin by Sonu Shivdasani. Sonu is the founder and CEO of Soneva, which owns luxury resorts Soneva Fushi and Soneva Jani in the Maldives, and Soneva Kiri in Thailand.

Related Topics:Coronavirus COVID-19 Sonu Shivdasani

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From wellness to culture: Cinnamon Hotels & Resorts embodies new era of Maldivian travel

Published

6 days ago

October 23, 2025

m@ldives

The Maldives continues to strengthen its position as one of the world’s premier island destinations, achieving global acclaim while maintaining steady growth in visitor arrivals. The country was recently named Best Beach Destination at the World Tourism Awards 2025 in Brussels and ranked among the Top Ten Countries for Food in the Condé Nast Traveller Readers’ Choice Awards 2025.

According to the Ministry of Tourism, the Maldives recorded over 1.7 million tourist arrivals as of 21 October 2025 — a 10% year-on-year increase. The destination is on course to meet its ambitious target of 2.3 million arrivals by year-end, with the final quarter expected to bring the highest influx of visitors as the nation enters its peak travel season.

Sustained demand from key markets including India, China, Russia, and the United Kingdom, alongside rising interest from the Middle East and Europe, continues to fuel this growth. The trend reflects a broader global shift towards experience-led travel, where visitors seek meaningful, immersive stays rather than conventional leisure holidays.

As arrival numbers climb, the focus within the Maldives tourism industry is evolving from volume to value. Hospitality brands are responding by offering experiences that highlight authenticity, sustainability, and cultural engagement. Among them, Cinnamon Hotels & Resorts — which operates four properties across the Maldives — is redefining the concept of island travel through wellness, cuisine, and culture.

The brand’s approach extends beyond accommodation, curating distinctive experiences that deepen the guest journey. From spa rituals rooted in Asian wellness traditions at Mandara Spa and Chavana Spa to private beachfront dinners celebrating the region’s rich culinary heritage, each stay is designed to be both restorative and enriching. Guests who book directly also receive exclusive credits and tailored experiences, reinforcing the Maldives’ growing appeal as a destination for conscious and immersive travel.

This direction mirrors the Maldives’ evolving tourism strategy, which prioritises authenticity and quality over volume. As the nation edges closer to another record-breaking year, its success lies not only in the number of arrivals but in its ability to offer enduring, high-calibre experiences — a vision shared by Cinnamon Hotels & Resorts as it continues to shape the future of island hospitality across the region.

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Centara Maldives unveils bespoke National Day escapes for UAE holidaymakers

Published

6 days ago

October 23, 2025

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As one of the most notable occasions in the GCC calendar, UAE National Day presents the perfect opportunity to plan a dream island getaway at one of Centara Hotels & Resorts’ Maldivian destinations. Travellers can discover their own piece of paradise across four distinctive properties: Centara Grand Lagoon Maldives, Centara Mirage Lagoon Maldives, Centara Ras Fushi Resort & Spa Maldives, and Machchafushi Island Resort & Spa Maldives, The Centara Collection. Each resort offers a seamless blend of elegance, comfort, island activities, and rejuvenating spa experiences — the ideal way to celebrate the spirit of the occasion with a tropical touch.

Centara Grand Lagoon Maldives

Located a short speedboat ride from Malé International Airport, Centara Grand Lagoon Maldives provides an elegant island retreat ideal for celebrating special moments with family and friends. The resort features a range of overwater villas and beachfront residences, each complete with a private pool, jacuzzi, or both — offering guests an opportunity to truly unwind and disconnect from the outside world.

Set within The Atollia by Centara Hotels & Resorts, the resort offers an array of experiences, from exciting water sports and excursions to restorative wellness treatments at the tranquil SPA Cenvaree Retreat. Dining choices include international buffets at The Gallery, modern Mediterranean flavours at Bluefin, and light bites at Coco Drift’s swim-up bar. Guests can also toast to the occasion with a refreshing drink at Sunset Social.

In celebration of UAE National Day, Centara Grand Lagoon Maldives invites guests to reconnect with loved ones through an exclusive stay package. Guests booking before 15 December for stays until 20 December can enjoy four nights for the price of three or seven nights for the price of five, with complimentary round-trip transfers included.

Additional benefits include:

Upgrade to the Half Board Plus meal plan when booking a Room with Breakfast
Club access
Complimentary sparkling beverage at Sunset Social on the first evening
One complimentary couples’ treatment at SPA Cenvaree Retreat
A 15% discount and triple points for CentaraThe1 members

Centara Mirage Lagoon Maldives

Nestled in the scenic North Malé Atoll, Centara Mirage Lagoon Maldives offers a vibrant, underwater world-themed escape perfect for families. The resort combines play and relaxation through its lazy river, splash zones, and water playgrounds, alongside the acclaimed SPA Cenvaree, a Candy Spa for children, and a lively kids’ club. Accommodation includes oceanfront and overwater villas, complemented by diverse dining experiences.

Families can enjoy the ultimate island holiday where children stay, play, and dine for free on all stays before 15 December. Perfect for the UAE National Day long weekend, the offer includes:

Special room rates
Complimentary round-trip speedboat transfers
Free stays and meals for up to two children aged 11 and under
A 15% discount and triple points for CentaraThe1 members

Centara Ras Fushi Resort & Spa Maldives

For couples and solo travellers seeking tranquillity, Centara Ras Fushi Resort & Spa Maldives offers an adults-only sanctuary designed for relaxation and connection. Guests can wake to panoramic sea views from oceanfront or overwater villas with direct lagoon access. The resort features world-class dining, a yoga pavilion, award-winning SPA Cenvaree, and water sports including windsurfing, parasailing, and snorkelling.

To mark UAE National Day, guests can take advantage of 30% off all villas (and 45% off for CentaraThe1 members), along with 50% off transfers for stays of two to four nights. The package also includes:

Sparkling beverage and fresh fruit upon arrival in overwater villas
A three-course poolside dinner under the stars for Half Board Plus guests and above
Buy-one-get-one-free spa treatments
20% discount on food and beverages
10% off water sports and excursions
Complimentary snorkelling and kayaking equipment

Bookings and stays are valid until 10 January 2026.

Machchafushi Island Resort & Spa Maldives, The Centara Collection

Set amidst breathtaking ocean views and a UNESCO-protected marine reserve, Machchafushi Island Resort & Spa Maldives, The Centara Collection caters to adventure seekers and nature enthusiasts alike. Home to an award-winning house reef and several renowned dive sites, guests can spend their days exploring coral reefs or discovering a historic shipwreck, followed by spa treatments and gourmet dining.

Guests can enjoy 45% off flexible rates for CentaraThe1 members and 30% off for non-members, along with 30% off seaplane transfers for stays of two to six nights until 10 January 2026.

The offer includes:

Handmade chocolates and tropical fruit upon arrival in overwater or pool villas
A complimentary picnic lunch for families or a private beach dinner for couples (Half Board Plus and above)
Buy-one-get-one-free spa treatments
Complimentary stays and meals for children aged six and under
20% discount on à la carte dining and floating breakfasts (Club Pool Villas only)
10% discount on water sports and excursions
Complimentary snorkelling gear and kayak use

For more information or reservations, guests can visit Centara Hotels & Resorts and explore exclusive UAE National Day offers available across all Maldivian properties.

Featured

Holistic journeys at One&Only Reethi Rah: Year of global wellness expertise

Published

1 week ago

October 22, 2025

m@ldives

One&Only Reethi Rah invites guests to continue their wellness journey at the renowned One&Only Spa, which has recently received a prestigious five-star rating from the Forbes Travel Guide — the first and only spa in the Maldives to earn this recognition. Surrounded by tropical greenery, the spa offers a tranquil retreat where ancient healing practices meet modern techniques, providing tailored treatments that promote lasting wellbeing.

Throughout the year, One&Only Reethi Rah has hosted leading international wellness practitioners, and the remainder of 2025 will feature an inspiring series of experiences guided by acclaimed experts. From holistic therapies and Ayurveda to Pilates, yoga, Barre, and CrossFit, each visiting specialist brings unique expertise and methodology to the island, delivering highly personalised sessions designed around each guest’s individual needs.

Beginning in October, Ayurveda specialist Dr Shreejit Ghadigaonkar will offer personalised consultations and treatments based on one of the world’s oldest healing systems, using herbal remedies, massage, and holistic therapies to restore balance. During the same period, Shannon Fenton, a Pilates and yoga instructor, will lead mindful movement sessions to enhance posture, body awareness, and overall wellbeing.

In November, bespoke fitness coach Nicky Holender will introduce tailored programmes focused on strength, endurance, and motivation, while holistic therapist Darya Gudkova will offer deeply restorative treatments combining Eastern traditions with a contemporary understanding of anatomy and psychology.

The season will continue into December and January with Sanam Heravi, a STOTT-certified Barre specialist, whose sessions use intelligent movement to support rehabilitation and life transitions. Guests seeking high-intensity training will be able to train with Zubaid Toefy, a CrossFit coach with a background in Muay Thai and Olympic weightlifting, known for his dynamic and disciplined approach.

Each visiting practitioner contributes distinct expertise to the spa’s offerings, enabling guests to explore individual paths towards vitality, clarity, and inner balance

Whether guests are beginning a new wellness journey or deepening established rituals, the One&Only Spa provides a setting for intentional transformation. From sunrise yoga sessions to deeply restorative treatments, every moment is designed to strengthen the connection between mind, body, and nature within the serene environment of the Maldives.

For guests seeking advanced skincare, the spa also presents a curated selection of facial treatments that combine cutting-edge technology with high-performance formulations. Through partnerships with globally renowned brands such as Augustinus Bader, the spa offers rejuvenating therapies that leave the skin feeling nourished, firm, and radiant.