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Maldives hails successful tourism promotion campaign in 2019
More than 100 activities had been carried out throughout the world this year to promote Maldives’ tourism, making it a highly successful year for the destination, the island nation’s official tourism promotion body announced Tuesday.
Thoyyib Mohamed, Managing Director of Maldives Marketing and Public Relations Corporation (MMPRC), told journalists that 113 out of the planned 135 activities had already been carried out. Another 30 would be conducted over the coming weeks, he said.
“We have gathered the opinion of industry stakeholders and implemented corporate governance principles throughout the corporation,” Thoyyib said, during a press conference held at MMPRC’s offices in capital Male.
MMPRC took part in 17 international travel trade fairs in 2018 and some 20 this year. Other activities that had been carried out this year include:
- Five roadshows in 13 markets
- 17 media fam trips
- 11 promotional activities carried out via worldwide PR agents
- 12 joint promotional activities
- a training programme for guesthouses
MMPRC had announced plans to participate in over 45 international travel trade fairs in 2020.
Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next month.
The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.
According to official figures, total arrivals for the past nine months of the year increased by 15.8 per cent to reach 1,251,690 compared to the 1,080,459 in the same period last year.
Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.
The government had revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.
Meanwhile, the government had proposed adding MVR 50 million (USD 3.23 million) to the annual marketing budget of the tourism ministry.
In the proposed state budget for 2020, the government had allocated MVR 154.2 million (USD 9.98 million) for tourism promotion.
A parliamentary select committee is currently reviewing the budget.
The new government, which came to power in 2018, pledged to ramp up tourism promotion.
Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) in 2018 and 2017.
Photo: Avas Online
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Yoko Kawaguchi to lead holistic wellness residency at Vakkaru Maldives
Vakkaru Maldives has announced the residency of acclaimed holistic practitioner Yoko Kawaguchi at Merana Spa, taking place from 17 March to 30 April 2026. The residency forms part of the resort’s ongoing focus on wellness, restoration and mindful living.
Grounded in Japanese healing traditions, Kawaguchi’s therapeutic philosophy centres on personalised care designed to calm the nervous system, release emotional tension and support the body’s natural restorative functions. Her integrative approach combines auriculotherapy (ear reflexology), aromatherapy, Reiki energy healing and targeted massage techniques to create treatments tailored to individual needs.
Guests may select from a range of core therapies offered during the residency. Highlights include the Tranquil Mind Ritual, which blends scalp massage, ear reflexology and energy work to ease tension and encourage emotional clarity. The Aroma Reiki Healing Touch treatment combines aromatherapy back massage with carefully selected essential oils and Usui Reiki to address both physical and emotional blockages. Auriculotherapy sessions focus on stimulating reflex points in the ears to support hormonal balance, immunity, nervous system regulation and overall wellbeing, with optional ear seeds available to extend the benefits beyond the treatment.
Alongside individual sessions, Kawaguchi will offer complimentary consultations and a programme of group wellness experiences. These include guided Reiki self-healing meditation and ear stretching massage sessions designed to promote relaxation and mental clarity, providing guests with simple techniques to support their wellbeing during and after their stay.
Hosted within the serene surroundings of Merana Spa, the residency offers guests an opportunity to pause, reset and engage in a deeper wellness journey, aligned with Vakkaru Maldives’ philosophy of understated luxury and holistic balance.
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Ancient banyan tree anchors spiritual experiences at Machchafushi Island Resort
Machchafushi Island Resort & Spa, part of The Centara Collection, offers an island experience shaped by the rhythm of the ocean in the heart of South Ari Atoll. While the resort is widely recognised for its celebrated dive sites, award-winning house reef and rich marine life, another presence quietly anchors the spirit of the island.
Within the peaceful grounds of SPA Cenvaree stands a centuries-old banyan tree known locally as the Ummeedhu Tree, meaning Wish Fulfilment. With its expansive canopy and cascading aerial roots, the tree is regarded as more than a natural landmark. It is a symbol of continuity and reflection, standing as a silent witness to the island’s past and present.
Long before the island became a resort destination, the banyan tree stood rooted in the sands of Machchafushi. Today, the resort honours it as the spiritual heart of the island, inviting guests to pause beneath its branches and engage in moments of reflection and reconnection.
This connection is expressed through the Sacred Thread Ceremony, a contemplative ritual designed to offer guests a personal and meaningful experience. The ceremony begins with a quiet walk through the spa gardens, encouraging stillness and intention. Guests select a delicate golden leaf to represent a personal wish—whether for love, wellbeing, success, abundance or inner peace—and hold it alongside a wish card while visualising that intention fulfilled. The golden leaf is then tied to the banyan’s ancient branches, symbolising the offering of the wish to the tree’s enduring presence. The leaf remains there, carrying the quiet energy of the intention until the guest’s return.
Beyond the banyan, the island continues its natural rhythm. The surrounding waters form part of one of the Maldives’ most significant marine environments, known for year-round whale shark encounters and an extensive house reef that stretches beyond the shoreline. Yet amid the movement of the sea and the vibrancy of coral life, it is often the stillness beneath the banyan tree that leaves the most lasting impression.
Sustainability and heritage are integral to life on Machchafushi Island. Located within the South Ari Marine Protected Area, the island is committed to safeguarding both its marine ecosystems and its cultural identity. The banyan tree stands as a reminder that preservation extends beyond the natural environment to include traditions, stories and the deeper connections between people and place.
At Machchafushi Island Resort & Spa, each day unfolds with moments shaped by nature and intention. From golden sunrises over the lagoon to wishes entrusted to ancient branches, experiences on the island are designed not only to be remembered, but to take root.
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City Iftar experience curated at JEN Maldives by Shangri-La
JEN Maldives by Shangri-La is welcoming the holy month of Ramadan with a series of Iftar evenings at Lime Restaurant, inviting guests to gather in the spirit of reflection, gratitude and togetherness.
Recognising Ramadan as a time that brings families, friends and communities closer, the hotel has curated an Iftar experience designed to go beyond dining. The focus is on creating a welcoming environment where traditions are observed, conversations unfold naturally and shared moments are celebrated around the table.
Located in the heart of Malé, Lime Restaurant provides a warm and contemporary setting suited to a range of gatherings, from colleagues reconnecting after work to families and friends breaking fast together. Each evening reflects the generosity associated with Ramadan, featuring carefully prepared dishes, live cooking stations and a selection of sweet treats that balance traditional flavours with creative touches.
Iftar at JEN Maldives by Shangri-La is shaped by attentive service and thoughtful hospitality. Guests are welcomed into an atmosphere that blends comfort with understated elegance, allowing space for reflection while enjoying a relaxed dining experience. The hotel’s culinary and service teams work closely to ensure consistency, quality and authenticity throughout the season.
Whether for intimate gatherings or larger group celebrations, the venue offers flexibility supported by a culinary programme rooted in care and attention to detail. The Ramadan offering is designed to ensure guests feel at ease while enjoying a distinctive Iftar experience in the capital.
Throughout the holy month, JEN Maldives by Shangri-La invites guests to come together at Lime Restaurant to experience evenings defined by flavour, generosity and meaningful connection, in keeping with the true spirit of Ramadan.
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