Connect with us

Featured

Maldives hails successful tourism promotion campaign in 2019

Published

on

More than 100 activities had been carried out throughout the world this year to promote Maldives’ tourism, making it a highly successful year for the destination, the island nation’s official tourism promotion body announced Tuesday.

Thoyyib Mohamed, Managing Director of Maldives Marketing and Public Relations Corporation (MMPRC), told journalists that 113 out of the planned 135 activities had already been carried out. Another 30 would be conducted over the coming weeks, he said.

“We have gathered the opinion of industry stakeholders and implemented corporate governance principles throughout the corporation,” Thoyyib said, during a press conference held at MMPRC’s offices in capital Male.

MMPRC took part in 17 international travel trade fairs in 2018 and some 20 this year. Other activities that had been carried out this year include:

  • Five roadshows in 13 markets
  • 17 media fam trips
  • 11 promotional activities carried out via worldwide PR agents
  • 12 joint promotional activities
  • a training programme for guesthouses

MMPRC had announced plans to participate in over 45 international travel trade fairs in 2020.

Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next month.

The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.

According to official figures, total arrivals for the past nine months of the year increased by 15.8 per cent to reach 1,251,690 compared to the 1,080,459 in the same period last year.

Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.

The government had revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.

Meanwhile, the government had proposed adding MVR 50 million (USD 3.23 million) to the annual marketing budget of the tourism ministry.

In the proposed state budget for 2020, the government had allocated MVR 154.2 million (USD 9.98 million) for tourism promotion.

A parliamentary select committee is currently reviewing the budget.

The new government, which came to power in 2018, pledged to ramp up tourism promotion.

Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) in 2018 and 2017.

Photo: Avas Online

Featured

Bavarian traditions meet island living at Sun Siyam Olhuveli’s Oktoberfest

Published

on

Sun Siyam Olhuveli has announced that it will host its own take on Oktoberfest from 1 to 5 October 2025, bringing one of the world’s most recognised celebrations to a tropical island setting. The resort will combine Bavarian traditions with Maldivian hospitality, offering guests a week-long programme of music, food, and festivities.

A highlight of the event will be a performance by international DJ twins Kristina and Anna Grushina. With a strong global following of more than two million on social media and chart-topping success on Spotify, the sisters are renowned for their high-energy sets that transform any stage into a vibrant dance floor. Their performance on the resort’s beachfront is expected to be a key feature of this year’s festival.

Alongside live music, the festival will present German brews and themed culinary experiences inspired by Oktoberfest. Guests will be able to enjoy Bavarian-style dishes alongside a selection of hops and lagers served beachside. To add to the atmosphere, family-friendly activities and games will be organised throughout the resort, creating a spirit of connection and celebration in an island environment.

“We are excited to bring together international music talent, authentic gastronomy, and our island’s natural beauty in this celebration,” said Hassan Adil, General Manager of Sun Siyam Olhuveli. “Every year, Oktoberfest and many other celebrations at Sun Siyam Olhuveli continue to highlight culture, community, and entertainment in a way that is unique to our resort and to the Maldives.”

The five-day festival will not only celebrate Oktoberfest but also demonstrate Sun Siyam Olhuveli’s ability to host immersive experiences that blend international entertainment with the relaxed lifestyle of the Maldives. Guests staying at the resort during this period will experience a beachfront festival of music, cuisine, and festivities designed to leave a lasting impression.

Continue Reading

Featured

W Maldives to host ‘The Joy Rituals’ wellness programme in September 2025

Published

on

W Maldives will introduce The Joy Rituals, a two-week wellbeing programme in collaboration with Happy Hormones Yoga founders Rajendra Kumar and Katrin Berger. Scheduled from 15 to 27 September 2025, the initiative will feature yoga, meditation, laughter, and sound healing sessions designed to encourage guests to reconnect with their inner energy while experiencing the natural surroundings of the Maldives.

The programme includes sunrise and sunset yoga, breathwork and meditation, laughter yoga, immersive sound healing, and lectures on health and happiness. Aqua Yoga in the lagoon and evening meditations under the stars will provide distinctive experiences. The schedule coincides with World Wellness Weekend, held from 19 to 21 September 2025, aligning the resort’s programme with global wellbeing initiatives.

Rajendra Kumar, a two-time world record holder and gold medallist in yoga, is recognised for his focus on laughter and presence in practice. His record for continuous laughter lasting three hours and 47 minutes reflects his approach to joy as a form of self-discovery. Katrin Berger, a certified yoga teacher, sound healer, and molecular biologist, integrates science and spiritual practice in her sessions, combining sound healing with yoga to encourage balance and connection.

Commenting on the collaboration, Amila Handunwala, General Manager of W Maldives, said, “At W Maldives, we are constantly looking for bold and inspiring ways to elevate the guest experience. The Joy Rituals with Happy Hormones Yoga brings a fresh dimension to wellness, blending the playful spirit of W with transformative practices. It is a chance for our guests to find balance, energy, and joy in one of the world’s most breathtaking settings.”

Rajendra Kumar added, “Yoga is not only about physical postures, it is about living fully, freely, and with a smile. Through The Joy Rituals, we want to remind people that laughter and joy are powerful tools for healing and awakening. Bringing this philosophy to W Maldives feels like the perfect match of spirit and setting.”

Katrin Berger also shared, “Our work is about creating harmony in both body and mind. With sound healing and yoga, guests can release tension, restore balance, and feel more present in their lives. At W Maldives, surrounded by nature and beauty, this experience becomes even more profound. We are thrilled to share The Joy Rituals with guests from around the world.”

Guests may book the Stay, Dine, and Fly package, which includes daily breakfast, a three-course dinner, and roundtrip seaplane transfers. The programme offers visitors an opportunity to engage in two weeks of movement, laughter, and wellness in a Maldivian island setting.yog

Continue Reading

Excursions

Marine encounters: spinner dolphins at Canareef Resort Maldives

Published

on

At Canareef Resort Maldives, one of the most popular experiences for guests is the dolphin tour. The abundant presence of dolphins in the surrounding waters ensures that each cruise offers a remarkable encounter with these marine creatures, creating lasting memories for visitors.

Every dolphin tour at Canareef provides an opportunity to observe pods of dolphins gliding and leaping across the waves. Guests often describe the sight of spinner dolphins darting through the clear ocean as a defining image of the Maldives’ natural marine beauty.

Morning cruises and sunset tours alike are guided by experienced staff, who share insights as dolphins appear in their natural environment. Many guests recount moments when dolphins swim alongside the boat, a spectacle that creates a unique sense of connection.

The activity is regarded as more than just an excursion; it is considered a celebration of nature and a highlight of a stay at Canareef. It allows guests to experience the Maldives in a way that underlines why dolphins are seen as ambassadors of the islands.

For travellers seeking encounters with dolphins amid turquoise waters, Canareef presents an ideal opportunity. The resort also offers seasonal promotions, including early booking discounts for the remainder of this summer, next winter, and summer 2026.

Continue Reading
Advertisement

Trending

Copyright all rights reserved by Maldives Promotion House 2023.