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Maldives hails successful tourism promotion campaign in 2019

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More than 100 activities had been carried out throughout the world this year to promote Maldives’ tourism, making it a highly successful year for the destination, the island nation’s official tourism promotion body announced Tuesday.

Thoyyib Mohamed, Managing Director of Maldives Marketing and Public Relations Corporation (MMPRC), told journalists that 113 out of the planned 135 activities had already been carried out. Another 30 would be conducted over the coming weeks, he said.

“We have gathered the opinion of industry stakeholders and implemented corporate governance principles throughout the corporation,” Thoyyib said, during a press conference held at MMPRC’s offices in capital Male.

MMPRC took part in 17 international travel trade fairs in 2018 and some 20 this year. Other activities that had been carried out this year include:

  • Five roadshows in 13 markets
  • 17 media fam trips
  • 11 promotional activities carried out via worldwide PR agents
  • 12 joint promotional activities
  • a training programme for guesthouses

MMPRC had announced plans to participate in over 45 international travel trade fairs in 2020.

Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next month.

The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.

According to official figures, total arrivals for the past nine months of the year increased by 15.8 per cent to reach 1,251,690 compared to the 1,080,459 in the same period last year.

Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.

The government had revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.

Meanwhile, the government had proposed adding MVR 50 million (USD 3.23 million) to the annual marketing budget of the tourism ministry.

In the proposed state budget for 2020, the government had allocated MVR 154.2 million (USD 9.98 million) for tourism promotion.

A parliamentary select committee is currently reviewing the budget.

The new government, which came to power in 2018, pledged to ramp up tourism promotion.

Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) in 2018 and 2017.

Photo: Avas Online

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Sirru Fen Fushi secures top spots in Travel + Leisure Luxury Awards 2025

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Sirru Fen Fushi – Private Lagoon Resort has been honoured in the prestigious Travel + Leisure Luxury Awards Asia Pacific 2025, securing top rankings in two highly sought-after categories:

  • #2 Best Resort Pools in the Maldives
  • #4 Best Resort for Families in the Maldives

These accolades underscore the resort’s unwavering commitment to providing immersive, meaningful, and luxurious experiences for guests of all ages.

Celebrated for its expansive villas tailored with families in mind, Sirru Fen Fushi offers serene sanctuaries in beach, jungle, and overwater settings. Accommodations include the unique Safari Tented Villas, Sirru Residences, and spacious two- and three-bedroom villas, along with deluxe family lodgings—each offering privacy, ample space, and direct access to either the lagoon or beach.

Beyond its thoughtfully designed accommodations, the resort presents a range of family-friendly experiences. Guests can enjoy an interactive Kids’ Club, curated cultural and nature-based activities, hands-on art and sustainability workshops, and unforgettable marine adventures such as turtle discovery, snorkelling safaris, guided dolphin cruises, and stargazing. Each offering is crafted to inspire connection, learning, and joy across generations.

Ranked as the #2 Best Resort Pools in the Maldives, Sirru Fen Fushi features an awe-inspiring 200-meter infinity pool that spans from the island’s eastern to western shores, symbolically linking sunrise to sunset. Framed by soft white sands and boundless ocean views, the pool has become an iconic centerpiece of the resort—captivating photographers, influencers, and leisure seekers from around the world.

Nestled on a pristine, untouched island, Sirru Fen Fushi seamlessly blends the quintessential Maldivian experience with sustainability, artistic expression, and cultural immersion. With this latest recognition, the resort continues to set new standards for modern luxury through meaningful travel and exceptional hospitality.

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Travel + Leisure Asia Pacific awards Villa Nautica Best Resort Pool in Maldives

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Villa Nautica’s signature infinity pool has been awarded the title of Best Resort Pool in the Maldives by readers of the Travel + Leisure Asia Pacific Luxury Awards 2025. More than just an architectural feature, the pool serves as the heart of the resort—a tranquil expanse of water that seamlessly mirrors the sea beyond and transforms swimming into a meditative experience. Here, thoughtful design blends effortlessly with the natural environment, creating a space where the boundaries between land, water, and sky dissolve into serenity.

Located in the North Malé Atoll, only a short speedboat ride from the capital, Villa Nautica’s 1,350-square-meter pool is both a focal point and a design statement. It does not clamor for attention but draws it gently, extending confidently toward the horizon and creating the illusion of merging with the open ocean—while still offering the comfort and stability of land.

What distinguishes this pool is not merely its size or the flawless infinity illusion, but the way it quietly becomes part of the guest’s daily rhythm. Sun loungers are thoughtfully spaced and positioned, offering just the right amount of shade and always seeming to face the light at its most flattering angle. From morning sunbathing to lazy midday naps and sunset refreshments, the space is designed for lingering.

Adjacent to the pool is Press & Pot, a favoured spot among guests who enjoy pairing their swim with an artisanal coffee. The scent of freshly brewed espresso mingles with the sea breeze and the subtle aroma of sunscreen. Here, pastries come warm from the oven, tropical fruits are sliced to order, and coffee is served to a standard that rivals any urban café—with the added luxury of an uninterrupted ocean view.

Villa Nautica’s approach is not one of ostentation but of elegance. Its luxury lies in the details: the coolness of the stone underfoot, the soft rustle of palm leaves, and the way the water reflects the sky like glass as dusk approaches. It is an environment where nature and design exist in perfect, understated harmony.

This is what set Villa Nautica apart and earned it top honors. Among a competitive field of exceptional Maldivian resorts, the Travel + Leisure panel identified a timeless quality here. This is not simply a pool to swim in—it is one to experience. A space that encourages guests to pause, disconnect, and simply be.

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Global recognition for InterContinental Maldives Maamunagau Resort at 2025 T+L Luxury Awards

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InterContinental Maldives Maamunagau Resort has been named the #1 Best Resort for Families in the Maldives and secured the #7 position in the Best Resorts in the Maldives category at the T+L Luxury Awards Asia Pacific 2025, held on 19 June at Capella Bangkok.

Organised by Travel + Leisure Southeast Asia, Hong Kong & Macau, the T+L Luxury Awards celebrate excellence in luxury travel across the Asia-Pacific region. Voted on by readers, these prestigious awards honour outstanding hotels, resorts, and destinations throughout the region.

This recognition underscores the resort’s dedication to providing enriching, multi-generational experiences through carefully curated family-friendly offerings. Highlights include the Planet Trekkers Kids Club, Teen Escapades, and Family Beach Pool Villas, along with educational programmes such as the Junior Marine Biologist experience in collaboration with the Manta Trust. These features reflect the resort’s unique approach to combining luxury with meaningful and age-inclusive activities.

General Manager Reinhold Johann expressed pride in the achievement, noting that the accolades represent the team’s commitment to creating memorable experiences for guests of all ages in a breathtaking setting.

Nestled in the remote Raa Atoll and surrounded by the UNESCO Biosphere Reserve, InterContinental Maldives Maamunagau Resort offers a rare blend of expansive space and barefoot luxury—ideal for family getaways, special celebrations, and immersive island adventures.

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