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Maldives’ tourist arrivals post record half-yearly growth
The first half of this year recorded the highest growth in tourist arrivals in the first half-yearly period in the past five years, the Maldives’ tourism promotion body announced Thursday.
Thoyyib Mohamed, Managing Director of Maldives Marketing and Public Relations Corporation (MMPRC), told journalists that tourist arrivals to the Maldives in the first half of the year observed year-over-year growth of 19 per cent.
“This is the best January-June period for tourist arrivals since 2013,” he said.
Thoyyib attributed the success to new and existing efforts by his corporation and the industry to promote the Maldives’ tourism. The activities carried out by MMPRC include:
- 15 trade fairs in 12 markets
- Five roadshows in 13 markets
- 13 media fam trips
- 11 promotional activities carried out via worldwide PR agents
- 12 joint promotional activities
- a training programme for guesthouses
“We’ve more promotional activities, including fairs and roadshows, lined up for the rest of the year. We’re also in the process of drafting our destination marketing plan for the coming year. We’ll evaluate the effectiveness of the activities carried out this year and make any necessary revisions,” Thoyyib said.
The MMPRC chief highlighted the strong growth observed in key traditional source markets such as Italy, Germany and the United Kingdom. Arrivals from emerging markets such as the United States, Australia and India have also recorded significant growth, he added.
“We will work on maintaining the strong growth observed in markets like India, whilst focusing on emerging markets such as the US and Australia,” Thoyyib said.
Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next three months.
The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.
Official figures for the month of July released by the tourism ministry early this month show that a total of 132,144 tourists visited the Maldives during the month — an eight per cent increase over July 2018.
According to the July statistics, total arrivals for the past seven months of the year increased by 17.2 per cent to reach 994,733 compared to the same period last year.
All the top five source markets posted positive growth in arrivals by the end of July.
China maintained its position as the top contributor to Maldives tourism with a marketshare of 17.4 per cent, as arrivals from China increased by 7.6 per cent during the January-July period to reach 172,834.
India, which had overtaken traditional European markets to claim the second spot, maintained its position, as the Maldives’ closest neighbour retained a marketshare of 9.4 per cent with a 99.2 per cent growth in tourist arrivals during the past seven months of the year.
Italy, which had in May lost the second place to India, maintained its position as the third biggest source market with a market share of 8.1 per cent. Arrivals from Italy increased by 32.3 per cent to reach 80,713 in the January-July period.
Germany and the UK, which slid to fourth and fifth position in May, exchanged places, as the UK claimed the fourth position with a marketshare of 7.4 per cent, whilst Germany’s market share dropped to 7.2 per cent by the end of July. Arrivals from Germany grew by 10.4 per cent to reach 71,479 during the past seven months of the year, whilst visitor numbers from the UK saw an increase of 11.1 per cent to reach 73,262 during the period.
Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.
Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.
This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.
These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.
Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.
Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.
The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.
Meanwhile, the new government has pledged to ramp up tourism promotion.
Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.
One&Only Reethi Rah invites guests to continue their wellness journey at the renowned One&Only Spa, which has recently received a prestigious five-star rating from the Forbes Travel Guide — the first and only spa in the Maldives to earn this recognition. Surrounded by tropical greenery, the spa offers a tranquil retreat where ancient healing practices meet modern techniques, providing tailored treatments that promote lasting wellbeing.
Throughout the year, One&Only Reethi Rah has hosted leading international wellness practitioners, and the remainder of 2025 will feature an inspiring series of experiences guided by acclaimed experts. From holistic therapies and Ayurveda to Pilates, yoga, Barre, and CrossFit, each visiting specialist brings unique expertise and methodology to the island, delivering highly personalised sessions designed around each guest’s individual needs.
Beginning in October, Ayurveda specialist Dr Shreejit Ghadigaonkar will offer personalised consultations and treatments based on one of the world’s oldest healing systems, using herbal remedies, massage, and holistic therapies to restore balance. During the same period, Shannon Fenton, a Pilates and yoga instructor, will lead mindful movement sessions to enhance posture, body awareness, and overall wellbeing.
In November, bespoke fitness coach Nicky Holender will introduce tailored programmes focused on strength, endurance, and motivation, while holistic therapist Darya Gudkova will offer deeply restorative treatments combining Eastern traditions with a contemporary understanding of anatomy and psychology.
The season will continue into December and January with Sanam Heravi, a STOTT-certified Barre specialist, whose sessions use intelligent movement to support rehabilitation and life transitions. Guests seeking high-intensity training will be able to train with Zubaid Toefy, a CrossFit coach with a background in Muay Thai and Olympic weightlifting, known for his dynamic and disciplined approach.
Each visiting practitioner contributes distinct expertise to the spa’s offerings, enabling guests to explore individual paths towards vitality, clarity, and inner balance
Whether guests are beginning a new wellness journey or deepening established rituals, the One&Only Spa provides a setting for intentional transformation. From sunrise yoga sessions to deeply restorative treatments, every moment is designed to strengthen the connection between mind, body, and nature within the serene environment of the Maldives.
For guests seeking advanced skincare, the spa also presents a curated selection of facial treatments that combine cutting-edge technology with high-performance formulations. Through partnerships with globally renowned brands such as Augustinus Bader, the spa offers rejuvenating therapies that leave the skin feeling nourished, firm, and radiant.
Royal Island participated in the Baani Event, which achieved a Guinness World Record for the largest number of people snorkelling simultaneously. Twenty-eight participants represented the resort at Villingilifaru Finolhu, located approximately two kilometres across the lagoon from Royal Island. The island lies within the UNESCO Biosphere Reserve of Baa Atoll, in close proximity to Hanifaru Bay, one of the Maldives’ most renowned manta aggregation sites.
The resort’s involvement aligns with its ongoing coral restoration initiatives on the house reef. Efforts include the installation of nursery frames, out-planting of resilient coral fragments, regular monitoring, and guest briefings aimed at encouraging reef-safe practices such as calm water entries, mindful finning, and maintaining respectful distances from marine life. These measures contribute to a low-impact snorkelling experience while supporting the long-term health of the reef ecosystem.
Royal Island’s environmental stewardship extends beyond marine conservation to community engagement. Recent activities include native tree and coastal vegetation planting to enhance shoreline stability and biodiversity, as well as periodic beach and lagoon clean-ups conducted in partnership with local organisations. Educational programmes for schools and youth groups promote ocean literacy and foster a culture of environmental guardianship across Baa Atoll.
Amidst the clear lagoons and coral gardens, Royal Island’s participation in the record-setting event underscores its message of responsible enjoyment of the Maldives — protecting coral ecosystems and strengthening community bonds through sustainable tourism and collaboration.
SO/ Maldives presents a bold fusion of avant-garde style and barefoot luxury, creating a distinctive island experience where fashion, art, and contemporary design converge. The resort embodies creativity and sophistication across its vibrant villas, dining venues, and beach clubs, inviting guests to embrace the high-energy spirit of “Style, Bold, and Playful.”
This Halloween, the resort will transform into an island of eerie elegance and playful mischief, offering guests an unconventional celebration on the shores of Lazuli Beach Club. On Friday, 31 October 2025, the day’s festivities will include activities for all ages, from imaginative workshops to moonlit gatherings by the sea.
The celebrations will begin with interactive family experiences at The Nest, including Mask Making, Tie-Dye Halloween T-Shirt Painting, and Scary Cookie Making. Children can also enjoy DIY Costume Creation, Face Painting, and a Trick-or-Treat Parade along Lazuli Beach Club. The daytime programme is designed to inspire creativity and fun for both young guests and adults.
As evening approaches, the atmosphere will take on a more mysterious tone. The Witches & Waves Dinner will be served beachside from 6:30 PM to 10:00 PM, offering a four-course set menu accompanied by a themed welcome cocktail and a captivating ambience under the stars.
From 8:00 PM to 11:00 PM, guests can enjoy Spooky Special Cocktails at Lazuli Beach Club Bar with 50% off themed drinks, followed by the Spooky Halloween Party featuring DJ performances, glow body paint, and “witchy shoulder spells”—a five-minute charm that may win participants 50% off. The evening will culminate in the Glow Foam Party at 8:30 PM, combining music, lights, and foam against the backdrop of the moonlit sea.
“This isn’t your average haunted house; it’s a beachfront bash with a twist of glamour and a splash of mischief,” said Olivier Moies-Delval, General Manager of SO/ Maldives. “We’re reimagining Halloween in true SO/ style—bold, beautiful, and beyond expectations.”
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