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Maldives’ tourist arrivals post record half-yearly growth

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The first half of this year recorded the highest growth in tourist arrivals in the first half-yearly period in the past five years, the Maldives’ tourism promotion body announced Thursday.

Thoyyib Mohamed, Managing Director of Maldives Marketing and Public Relations Corporation (MMPRC), told journalists that tourist arrivals to the Maldives in the first half of the year observed year-over-year growth of 19 per cent.

“This is the best January-June period for tourist arrivals since 2013,” he said.

Thoyyib attributed the success to new and existing efforts by his corporation and the industry to promote the Maldives’ tourism. The activities carried out by MMPRC include:

  • 15 trade fairs in 12 markets
  • Five roadshows in 13 markets
  • 13 media fam trips
  • 11 promotional activities carried out via worldwide PR agents
  • 12 joint promotional activities
  • a training programme for guesthouses

“We’ve more promotional activities, including fairs and roadshows, lined up for the rest of the year. We’re also in the process of drafting our destination marketing plan for the coming year. We’ll evaluate the effectiveness of the activities carried out this year and make any necessary revisions,” Thoyyib said.

The MMPRC chief highlighted the strong growth observed in key traditional source markets such as Italy, Germany and the United Kingdom. Arrivals from emerging markets such as the United States, Australia and India have also recorded significant growth, he added.

“We will work on maintaining the strong growth observed in markets like India, whilst focusing on emerging markets such as the US and Australia,” Thoyyib said.

Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next three months.

The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.

Official figures for the month of July released by the tourism ministry early this month show that a total of 132,144 tourists visited the Maldives during the month — an eight per cent increase over July 2018.

According to the July statistics, total arrivals for the past seven months of the year increased by 17.2 per cent to reach 994,733 compared to the same period last year.

All the top five source markets posted positive growth in arrivals by the end of July.

China maintained its position as the top contributor to Maldives tourism with a marketshare of 17.4 per cent, as arrivals from China increased by 7.6 per cent during the January-July period to reach 172,834.

India, which had overtaken traditional European markets to claim the second spot, maintained its position, as the Maldives’ closest neighbour retained a marketshare of 9.4 per cent with a 99.2 per cent growth in tourist arrivals during the past seven months of the year.

Italy, which had in May lost the second place to India, maintained its position as the third biggest source market with a market share of 8.1 per cent. Arrivals from Italy increased by 32.3 per cent to reach 80,713 in the January-July period.

Germany and the UK, which slid to fourth and fifth position in May, exchanged places, as the UK claimed the fourth position with a marketshare of 7.4 per cent, whilst Germany’s market share dropped to 7.2 per cent by the end of July. Arrivals from Germany grew by 10.4 per cent to reach 71,479 during the past seven months of the year, whilst visitor numbers from the UK saw an increase of 11.1 per cent to reach 73,262 during the period.

Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.

Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.

This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.

These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.

Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.

Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.

The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.

Meanwhile, the new government has pledged to ramp up tourism promotion.

Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.

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Research places Maldives among best winter sun destinations

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New research by long-haul travel specialist Travelbag has placed Malé, Maldives, among the top destinations for winter sun seekers this year. With average temperatures of 28°C and around eight hours of sunshine a day during the UK’s winter months of October to January, the capital city offers one of the warmest and most reliable escapes for those looking to leave behind grey skies.

The findings highlight Malé’s appeal not only for its climate but also for its consistently low rainfall during the winter season, averaging just 10 millimetres. While the cost of a beer in Malé is higher than in many of the other destinations listed, at an average of £3.54, the Maldives remains a leading choice for travellers seeking a balance of tropical warmth, clear seas, and relaxation.

The research reflects a broader trend in which holidays are increasingly being recognised as important for mental wellbeing, particularly during winter months. A recent survey found that half of British travellers view holidays as vital for their mental health, with winter escapes offering a chance to recharge and find respite from the seasonal gloom.

Helen Wheat, Destination Manager for Asia at Travelbag, noted that the Maldives continues to stand out for those seeking total relaxation. She explained that the country’s tropical temperatures and soft sandy beaches make it an ideal choice for unwinding, contrasting with city-based winter sun destinations where nightlife and cultural activities often take precedence.

The Maldives’ inclusion among the top ten destinations underscores its enduring reputation as a haven for travellers in search of sun and tranquillity during the colder months in the UK. For those wishing to trade winter blues for blue skies, Malé offers a dependable and inviting option.

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Sirru Fen Fushi unveils exclusive dining series with Michelin-starred talent

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Sirru Fen Fushi – Private Lagoon Resort, a secluded sanctuary in the north of the Maldives, will launch The Michelin Series this October, an exclusive celebration of gastronomy that brings some of the world’s most renowned chefs to the turquoise waters of Shaviyani Atoll. The event will give guests a rare opportunity to enjoy a unique dining experience led by internationally distinguished culinary talents.

The Michelin Series will debut with a line-up featuring Chef Tristan Brandt, Chef Valentino Cassanelli, and Chef Jean-Philippe Blondet. Together with the resort’s Executive Chef Girish Sharma, they will create exclusive four-hand dinners and multi-course signature menus at Azure. Guests will be able to watch the chefs bring their creations to life in the open kitchen, set against the turquoise sea in a relaxed, bohemian atmosphere.

This series forms part of the resort’s Sirru Icon Series, a curated programme of high-profile collaborations across gastronomy, fitness, wellness, astronomy and more. Each collaboration is designed to immerse guests in experiences that inspire and engage.

Chef Tristan Brandt will appear on 28 and 30 October 2025. Known for his contemporary French cuisine infused with international influences, Brandt is the culinary mind behind the one Michelin-starred Tambourine Room in Miami Beach. His residency will include both a collaborative four-hands dinner with Chef Girish and a standalone four-course menu showcasing his signature style.

Chef Valentino Cassanelli will follow on 8 and 10 December 2025. Head Chef of the Michelin-starred Lux Lucis at Principe Forte dei Marmi in Italy, Cassanelli is recognised for his modern interpretation of Tuscan cuisine. His residency will feature a four-hands dinner with Chef Girish, offering a journey through Tuscan flavours elevated with creativity.

On 3 January 2026, Chef Jean-Philippe Blondet, Chef Patron at Alain Ducasse at The Dorchester in London, will present his philosophy of seasonal, ingredient-driven haute cuisine. In collaboration with Chef Girish, he will lead a one-night dining experience at Sirru Fen Fushi.

Executive Chef Girish Sharma described the vision behind the series as an effort to create more than just dinners, but experiences that celebrate craftsmanship, culture and connection. He emphasised that working alongside such esteemed chefs would allow the team to design menus that surprise and inspire, leaving lasting memories in one of the world’s most remarkable settings.

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Medhufushi Island Resort marks National Day with Maldivian heritage showcase

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Medhufushi Island Resort recently marked Maldives National Day with an immersive celebration of Maldivian heritage, transforming the resort grounds into a living museum that reflected the country’s cultural roots. The event recreated the atmosphere of a traditional island village and offered guests the chance to experience authentic island life through interactive activities, performances, and storytelling.

The resort team constructed a replica village featuring ancestral-style houses and traditional architecture that demonstrated the resourcefulness of early island communities. Guests explored the structures and learned how Maldivians adapted to their environment over generations. The experience was enhanced by a variety of activities, including food stalls that served traditional dishes, demonstrations of local craftsmanship, and opportunities to take part in games once enjoyed by island families. Musical traditions were brought to life with the sounds of Bodu Beru drums, where visitors not only observed but also participated alongside local performers.

Cultural performances formed the highlight of the evening, with local women presenting traditional dances that narrated stories of island life and men delivering energetic Bodu Beru drum sessions. Guest participation was strong, with many joining in the dances and trying their hand at drumming. One visitor remarked that it felt like stepping into another time and described learning Bodu Beru from locals as an unforgettable experience.

Resort Manager Iyaz explained that the event is organised annually to preserve and share Maldivian heritage with visitors, noting his pride in the team for creating such an engaging showcase and expressing gratitude to the guests for their enthusiasm.

The celebration reflects the resort’s ongoing commitment to promoting cultural preservation through tourism, ensuring that traditional practices remain visible and valued. By offering authentic experiences, Medhufushi Island Resort connects guests with the history and identity of the Maldives while supporting sustainable tourism.

This annual showcase serves not only as entertainment but also as a bridge between past and present, reinforcing the importance of cultural continuity. Through initiatives such as these, the resort demonstrates how tourism can help protect traditions and foster community pride, enabling visitors to leave with more than memories of beaches and scenery, but with a deeper understanding of the people and heritage of the Maldives.

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