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Maldives’ tourist arrivals post record half-yearly growth
The first half of this year recorded the highest growth in tourist arrivals in the first half-yearly period in the past five years, the Maldives’ tourism promotion body announced Thursday.
Thoyyib Mohamed, Managing Director of Maldives Marketing and Public Relations Corporation (MMPRC), told journalists that tourist arrivals to the Maldives in the first half of the year observed year-over-year growth of 19 per cent.
“This is the best January-June period for tourist arrivals since 2013,” he said.
Thoyyib attributed the success to new and existing efforts by his corporation and the industry to promote the Maldives’ tourism. The activities carried out by MMPRC include:
- 15 trade fairs in 12 markets
- Five roadshows in 13 markets
- 13 media fam trips
- 11 promotional activities carried out via worldwide PR agents
- 12 joint promotional activities
- a training programme for guesthouses
“We’ve more promotional activities, including fairs and roadshows, lined up for the rest of the year. We’re also in the process of drafting our destination marketing plan for the coming year. We’ll evaluate the effectiveness of the activities carried out this year and make any necessary revisions,” Thoyyib said.
The MMPRC chief highlighted the strong growth observed in key traditional source markets such as Italy, Germany and the United Kingdom. Arrivals from emerging markets such as the United States, Australia and India have also recorded significant growth, he added.
“We will work on maintaining the strong growth observed in markets like India, whilst focusing on emerging markets such as the US and Australia,” Thoyyib said.
Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next three months.
The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.
Official figures for the month of July released by the tourism ministry early this month show that a total of 132,144 tourists visited the Maldives during the month — an eight per cent increase over July 2018.
According to the July statistics, total arrivals for the past seven months of the year increased by 17.2 per cent to reach 994,733 compared to the same period last year.
All the top five source markets posted positive growth in arrivals by the end of July.
China maintained its position as the top contributor to Maldives tourism with a marketshare of 17.4 per cent, as arrivals from China increased by 7.6 per cent during the January-July period to reach 172,834.
India, which had overtaken traditional European markets to claim the second spot, maintained its position, as the Maldives’ closest neighbour retained a marketshare of 9.4 per cent with a 99.2 per cent growth in tourist arrivals during the past seven months of the year.
Italy, which had in May lost the second place to India, maintained its position as the third biggest source market with a market share of 8.1 per cent. Arrivals from Italy increased by 32.3 per cent to reach 80,713 in the January-July period.
Germany and the UK, which slid to fourth and fifth position in May, exchanged places, as the UK claimed the fourth position with a marketshare of 7.4 per cent, whilst Germany’s market share dropped to 7.2 per cent by the end of July. Arrivals from Germany grew by 10.4 per cent to reach 71,479 during the past seven months of the year, whilst visitor numbers from the UK saw an increase of 11.1 per cent to reach 73,262 during the period.
Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.
Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.
This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.
These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.
Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.
Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.
The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.
Meanwhile, the new government has pledged to ramp up tourism promotion.
Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.
Angsana Velavaru is marking World Wellness Weekend with a series of holistic activities designed to support physical and mental wellbeing. From 19 to 21 September, the resort is hosting three days of complimentary sessions led by its in-house yoga instructor.
Each morning begins with aqua aerobics at the Kuredhi Pool, combining gentle resistance and the movement of water to awaken the body. On 20 September, attention shifts to an evening sunset yoga session, guiding participants through a flow of movement and breath as the sun sets over the island. The programme concludes on 21 September with sunrise yoga on the beach, a practice blending pranayama and ashtanga elements in the calm of dawn.
The resort’s wellness approach extends beyond the weekend, with a range of treatments available at the award-winning Angsana Spa. Therapists draw upon traditional Asian techniques to restore balance and energy, offering treatments such as body polishes, facials, and holistic massages with natural ingredients. Guests may also take part in personalised wellness rituals designed to nurture both body and mind.
Located in South Nilandhe Atoll, Angsana Velavaru integrates wellbeing into the island experience. From yoga and spa therapies to the tranquil pace of island life, the resort provides an environment where health and renewal are at the centre of the guest experience.
JW Marriott Maldives Kaafu Atoll Island Resort, located in the largest lagoon of Kaafu Atoll, is set to celebrate Chinese Golden Week with a curated programme designed for multi-generational families. Taking place from 1 to 8 October 2025, the week will feature a range of culinary experiences, family activities, ocean adventures, and wellness rituals.
Dining will take centre stage with Veyo presenting a series of experiences that pay tribute to both Asian and Maldivian traditions. Highlights include an Imperial Flavours buffet dinner and the restaurant’s signature Indian Ocean Night, inspired by the coastal culture of the region. Interactive sessions such as Mini Spring Roll Making and a Dim Sum Dumpling Class for children add a participatory element. At sunset, Wahoo Beach will host a cocktail event featuring Cantonese-inspired canapés, crafted cocktails, and celebratory toasts against the backdrop of the Indian Ocean.
Golden Week activities will extend beyond dining with a variety of family-oriented experiences. At the Family by JW™ Kids Club, children will take part in Golden Coin Treasure Hunts, chopstick-inspired crafts, mask and fan decoration, and panda sand art on the beach. The Teens Club will organise a table tennis tournament, while families will gather on the shoreline for beach games. The Watersports and Dive Centre will arrange kayak races, guided snorkelling excursions to Emboodhoo Island, and half-day tours of Malé City. Winners of the kayak races will be awarded a complimentary Sea Bob experience.
Wellness will also form a significant part of the programme. Spa by JW will introduce seasonal treatments, including the Golden Citrus Renewal, which combines a 60-minute massage with a mandarin-infused scrub, and the Golden Couple Escape, which features a massage, jade stone facial, and bath ritual paired with tea or sparkling wine. A Seven Days of Well-Being programme will complement the spa offerings, with activities such as sunrise Golden Flow Yoga, Moonlit Meditation, Mat Pilates, and High-Intensity Interval Training (HIIT) Burner sessions. Guests will also be invited to sample a seasonal herbal tea selection as part of the holistic experience.
“Our Associates are deeply passionate about creating meaningful experiences that resonate across generations,” said Srikanth Devarapalli, General Manager of JW Marriott Maldives Kaafu Atoll Island Resort. “Golden Week is a time of reunion and shared moments, and we look forward to welcoming families and travellers from around the world.”
The resort comprises 80 villas, each featuring a private pool and direct access to the Indian Ocean. Guests can choose between overwater villas with lagoon access or beach pool villas surrounded by tropical greenery. Designed to accommodate couples, families, and larger gatherings, the villas provide both space and privacy.
A Full Board Package is available, inclusive of complimentary speedboat transfers. Guests may book until 10 December 2025 for stays up to 15 December 2025.
The Westin Maldives Miriandhoo Resort has announced a series of complimentary and signature wellness experiences to mark World Wellness Weekend, scheduled for the third week of September 2025. The programme is designed around Westin’s five Pillars of Well-Being — Feel Well, Eat Well, Sleep Well, Move Well, and Play Well — encouraging guests to restore, move, and connect in the natural surroundings of the Maldives.
The activities commence on Friday, 19 September, with a game of water volleyball, combining light-hearted competition with physical activity under the Maldivian sun. As evening falls, the practice of Yoga Nidra will be held, guiding participants into a state of conscious rest and restoration.
On Saturday, 20 September, the agenda features Craft Your Glow, a workshop where guests create body scrubs using natural ingredients and tropical botanicals. The day continues with runWestin, an invigorating sunset beach run that highlights the benefits of movement and outdoor exercise.
The programme concludes on Sunday, 21 September, with Sunrise Yoga at the resort’s Yoga Pavilion. This gentle morning practice harmonises breath and movement, offering a balanced start to the day. Later, a Massage Workshop will provide guided techniques for easing tension in the head, neck, and shoulders, offering couples and individuals alike skills they can apply beyond their stay.
Situated in Baa Atoll, the Maldives’ first UNESCO Biosphere Reserve, The Westin Maldives Miriandhoo Resort integrates its well-being philosophy across the guest experience. The resort positions World Wellness Weekend as more than a schedule of events, presenting it instead as an opportunity to embrace mindful living, movement, and rest.
Guests considering a stay may also opt for the ‘Earn, Eat, Enjoy; package, which includes breakfast for two adults and two children, a resort credit of USD 70, and a range of complimentary wellness activities to enhance their island experience.
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