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Soneva launches world’s first fully sustainable surfing programme
Soneva has announced plans to launch the world’s first fully sustainable surf programme, Soneva Surf.
With the launch of planned in May, on the first day of the Maldivian surfing season which spans May through to October, the programme aims to tap into the growing interest in the Maldives as a surfing destination.
To celebrate the launch of the surf programme, Soneva has released this short video.
Soneva Surf will be offered at both of Soneva’s Maldives properties, Soneva Fushi in the Baa atoll and Soneva Jani in the Noonu atoll. Plus Soneva in Aqua will offer a Surfing Charter within both atolls.
Prices for Soneva’s surfing packages start at USD 350++ per guest for three hours from Soneva Fushi or Soneva Jani, which includes a Surf Instructor/Guide, water, snacks, usage of surfboards, rash guards, sunscreen and board wax. A private boat for a maximum of four guests for three hours including surfing equipment costs USD 1,000++.
The Surf Charter with Soneva in Aqua starts at USD 4,200++ for one night, a maximum of four adults and two children. This includes all meals (excluding alcohol and soft drinks), a Surf Instructor/Guide, Mr. Friday, Spa Therapist, Chef and Captain.
So far, Soneva has discovered 13 and 11 surfing spots in the Baa atoll and Noonu atoll, respectively; and hopes to uncover many more. Each of these locations are relatively unknown, meaning they are less travelled, uncrowded and secret. Surfing in the Baa atoll and Noonu atoll is more suited to intermediate to advanced surfers, but beginners will find surfing spots that cater to their needs.
“Surfing here is about the search and discovery of something that is secretive and pristine. This is something that is so rare to find in the world these days and, what is incredible, is that this is something that we have on our doorstep,” Soneva Surf’s Manager Sunny Yang was quoted in a statement, as saying.
“Our mission is to show surfers that sustainable surfing can be achieved without sacrificing the quality of the experience,”
Soneva Surf is pioneering luxurious yet sustainable surfing, using eco-friendly surfboards, leashes, fins, rash guards, sunscreen and board wax. Soneva encourages guests who are interested in surfing to leave their surfing equipment at home and use the eco-friendly brands that were carefully selected by Soneva. Products are also available for sale.
As part of the programme, Soneva will also be working with the local communities to help support the further growth and development of surfing across the Maldives in an effort to encourage the younger generation to understand the power and vulnerability of their ocean home. Soneva will be working with their partners to help provide equipment, opportunities and training for aspiring Maldivian surfers, including hosting surfing events in the future.
Soneva, a world-leading luxury resort operator, runs two resorts in the Maldives, Soneva Fushi and Soneva Jani.
Established in 1995, Soneva Fushi is the original Soneva. The No News, No Shoes blueprint for all desert island barefoot luxury hideaways is located within the Baa Atoll UNESCO Biosphere Reserve in the Maldives. Soneva Fushi inspires the imagination with 65 spacious beachfront villas, ranging in size from one to nine bedrooms, hidden amongst dense foliage.
The iconic resort has bagged several international awards for eco-friendly tourism and green initiatives, including the 2017 Green Hotelier Award for the Asia Pacific region and the Sustainable Hotel Award by the Hotel Investment Conference Asia Pacific (HICAP) as well as a spot in the Gold List compiled by Condé Nast Traveler China as the Best Hotel in the Maldives and amongst the best resorts in the world in the Condé Nast Traveler Readers’ Choice Awards 2017.
Opened in December 2016, Soneva Jani is Soneva’s newest property and its second resort in the Maldives.
Soneva Jani encompasses a collection of 24 overwater villas and one island villa set in a 5.6 kilometre private lagoon located in the northern Noonu atoll. The resort spans five islands surrounded by pure white beaches, covered in rich tropical vegetation, offering the ultimate in privacy and luxury.
Each of the resort’s multilevel water villas has its own private pool and a retractable roof that allows guests to sleep beneath the stars. Many villas also have slides that transport guests directly from the top level into the lagoon below. Other hotel highlights include a spa, an observatory — home to the largest telescope in the Indian Ocean — and an outdoor cinema.
Since its opening, Soneva Jani has created a lot of buzz amongst luxury travellers with its exciting features such as the retractable roofs and the water slides. It has been named the Best Over-the-Top Luxury hotel of the year by Jetsetter.com, the best new resort in the world by CNN, and the Leading Luxury Hotel/Resort in South Asia and Leading Luxury Hotel/Resort in Maldives.
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Sun Siyam Vilu Reef unveils expanded marine excursion portfolio
Sun Siyam Vilu Reef, part of the Sun Siyam Privé Collection, has introduced an expanded portfolio of water-based experiences designed to showcase the natural environment and marine life of the surrounding atolls. The enhanced programme combines exploration, activity and moments of calm, offering guests new ways to experience the Maldives through curated ocean journeys and personalised excursions.
Building on established activities such as Jet Car rides, SeaBob adventures and windsurfing, the resort has expanded its watersports offering to include private speedboat journeys and bespoke marine experiences. These additions are tailored for small groups seeking intimate and meaningful encounters with the ocean.
Available daily from the resort’s Watersports Centre, the new private speedboat excursions provide a personalised way to explore the hidden marine sites of Dhaalu Atoll. Designed for one to four guests, each journey offers flexibility and individual attention. Guests may choose from four-hour, five-hour or full-day itineraries, all of which include a freshly prepared barbecue lunch. From coral gardens to secluded sandbanks, the excursions highlight the region’s diverse marine landscapes.
The programme’s centrepiece is the Full Day Adventure Trip, which offers an extended exploration of key marine locations. Highlights include the Coral Garden, known for its biodiversity and reef formations; Turtle Point, where sea turtles are frequently sighted; and Nurse Shark Point, which provides opportunities to observe nurse sharks in their natural environment. The experience concludes with a beachside lunch on a private sandbank, set against uninterrupted views of the Indian Ocean.
For guests seeking a balance between activity and relaxation, the Waves of Adventure and Calmness experience combines a private two-hour snorkelling safari or Jet Ski safari with a full-body massage at the resort. The programme is designed to transition smoothly from ocean exploration to restorative island time, reflecting the relaxed pace that characterises Sun Siyam Vilu Reef.
As part of the Sun Siyam Privé Collection, Sun Siyam Vilu Reef continues to focus on personalised service and experiences rooted in the natural setting of the Maldives. Through its expanded watersports offering, the resort invites guests to engage with the marine environment while enjoying a sense of privacy, discovery and connection to the Maldivian seascape.
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Atmosphere Foundation launches annual dive training scholarship for Maldivians
Atmosphere Foundation has launched a new annual scholarship programme that will sponsor 10 Maldivians each year to complete internationally recognised scuba diving training and professional development pathways, supporting youth career growth while strengthening the Maldivian workforce in tourism.
Designed to create clearer entry points into the industry and help Maldivians advance from foundational training to professional roles, the programme will provide sponsored candidates with access to a structured set of certifications that can lead to employment opportunities in resort dive centres, watersports operations, and marine excursions across the country.
The programme will support both beginners and those already working in the sector who want to progress further. By sponsoring these certifications, the initiative aims to help participants develop technical competence, safety capabilities and professional readiness—skills that are essential for career progression in dive and marine-related roles within the tourism industry.
To ensure the programme delivers direct long-term value to the Maldives, successful candidates will be required to work in the Maldives for a specified period after completing their course. This service commitment is intended to strengthen local capacity within the tourism workforce, help resorts access qualified Maldivian professionals, and support career continuity for young people entering the sector.
“Tourism is the Maldives’ greatest economic mainstay, and our future depends on ensuring Maldivians are represented across the industry—not only at entry level, but in specialist and leadership positions as well,” said Abdul Azeez Abdul Hakeem, Vice President of Atmosphere Foundation. “This programme is designed to remove barriers to training, equip young people with globally recognised qualifications, and support them to progress from the beginning of their careers to new heights. The service component also ensures that the skills gained remain in the Maldives and contribute to the development of our tourism workforce.”
Atmosphere Foundation continues to develop and support initiatives that contribute to community wellbeing and opportunity, with a focus on empowering youth, building skills, and creating sustainable pathways for Maldivians. The annual dive training sponsorship programme builds on the Foundation’s broader mission to deliver meaningful, practical support that helps individuals and communities thrive—while contributing to the long-term resilience of the national economy.
Further information on how to apply, programme partners and timelines will be announced soon through Atmosphere Foundation’s official channels.
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Bestbuy Maldives supports health, wellness as Main Sponsor of MNU Marathon 2026
Bestbuy Maldives (BBM), one of the Maldives’ leading and most trusted distribution partners to the hospitality and retail sectors, served as the Main Sponsor of the MNU Marathon 2026, organised by Maldives National University (MNU) and held in Hulhumalé on 13 February. The event drew over 1,500 runners and focused on promoting fitness, health and wellness, active lifestyles, and community unity, as part of a long-term sponsorship arrangement.
As Main Sponsor, BBM maintained a strong on-ground presence throughout the marathon, with high brand visibility and activations designed to engage participants and spectators.

A key highlight was BBM’s collaboration with Unilever – Vaseline, with free product samples distributed to all marathon participants, reinforcing messages around skincare. Additional brand activations included a dedicated Cornitos stall offering free nacho samples, and a Godrej Aer booth focused on product sampling and brand awareness. BBM also distributed Cavin’s milkshake samples to runners at the finish line.

BBM’s participation extended beyond sponsorship, with more than 50 BBM employees taking part in the marathon as runners. Representatives from Unilever International also joined the run, underscoring a shared commitment to wellbeing and community engagement.
“Supporting the MNU Marathon aligns closely with BBM’s commitment to healthier communities and meaningful national partnerships,” said Ali Afrah Hassan, Head – Human Resources, Administration & Corporate Affairs at Bestbuy Maldives. “It was especially rewarding to see our colleagues participate as runners alongside the wider public, demonstrating that wellbeing is part of our culture, not just our sponsorship. We are proud to work with MNU to create a positive platform that brings people together around health, wellness and unity.”

Through its portfolio of internationally recognised FMCG and consumer lifestyle brands—spanning food and beverage, personal care, and home care—BBM continues to support initiatives that create shared value for communities, partners and customers across the Maldives. The company’s involvement in events such as the MNU Marathon reflects BBM’s broader commitment to championing positive lifestyles, strengthening local partnerships, and backing platforms that bring people together with purpose.

BBM noted that the event strengthened its partnership with Maldives National University and provided an opportunity to connect directly with the Maldivian community in an uplifting setting, reinforcing BBM’s role as a responsible corporate partner supporting national initiatives.
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