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Soneva launches world’s first fully sustainable surfing programme

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Soneva has announced plans to launch the world’s first fully sustainable surf programme, Soneva Surf.

With the launch of planned in May, on the first day of the Maldivian surfing season which spans May through to October, the programme aims to tap into the growing interest in the Maldives as a surfing destination.

To celebrate the launch of the surf programme, Soneva has released this short video.

Soneva Surf will be offered at both of Soneva’s Maldives properties, Soneva Fushi in the Baa atoll and Soneva Jani in the Noonu atoll. Plus Soneva in Aqua will offer a Surfing Charter within both atolls.

Prices for Soneva’s surfing packages start at USD 350++ per guest for three hours from Soneva Fushi or Soneva Jani, which includes a Surf Instructor/Guide, water, snacks, usage of surfboards, rash guards, sunscreen and board wax. A private boat for a maximum of four guests for three hours including surfing equipment costs USD 1,000++.

The Surf Charter with Soneva in Aqua starts at USD 4,200++ for one night, a maximum of four adults and two children. This includes all meals (excluding alcohol and soft drinks), a Surf Instructor/Guide, Mr. Friday, Spa Therapist, Chef and Captain.

So far, Soneva has discovered 13 and 11 surfing spots in the Baa atoll and Noonu atoll, respectively; and hopes to uncover many more. Each of these locations are relatively unknown, meaning they are less travelled, uncrowded and secret. Surfing in the Baa atoll and Noonu atoll is more suited to intermediate to advanced surfers, but beginners will find surfing spots that cater to their needs.

“Surfing here is about the search and discovery of something that is secretive and pristine. This is something that is so rare to find in the world these days and, what is incredible, is that this is something that we have on our doorstep,” Soneva Surf’s Manager Sunny Yang was quoted in a statement, as saying.

“Our mission is to show surfers that sustainable surfing can be achieved without sacrificing the quality of the experience,”

Soneva Surf is pioneering luxurious yet sustainable surfing, using eco-friendly surfboards, leashes, fins, rash guards, sunscreen and board wax. Soneva encourages guests who are interested in surfing to leave their surfing equipment at home and use the eco-friendly brands that were carefully selected by Soneva. Products are also available for sale.

As part of the programme, Soneva will also be working with the local communities to help support the further growth and development of surfing across the Maldives in an effort to encourage the younger generation to understand the power and vulnerability of their ocean home. Soneva will be working with their partners to help provide equipment, opportunities and training for aspiring Maldivian surfers, including hosting surfing events in the future.

Soneva, a world-leading luxury resort operator, runs two resorts in the Maldives, Soneva Fushi and Soneva Jani.

Established in 1995, Soneva Fushi is the original Soneva. The No News, No Shoes blueprint for all desert island barefoot luxury hideaways is located within the Baa Atoll UNESCO Biosphere Reserve in the Maldives. Soneva Fushi inspires the imagination with 65 spacious beachfront villas, ranging in size from one to nine bedrooms, hidden amongst dense foliage.

The iconic resort has bagged several international awards for eco-friendly tourism and green initiatives, including the 2017 Green Hotelier Award for the Asia Pacific region and the Sustainable Hotel Award by the Hotel Investment Conference Asia Pacific (HICAP) as well as a spot in the Gold List compiled by Condé Nast Traveler China as the Best Hotel in the Maldives and amongst the best resorts in the world in the Condé Nast Traveler Readers’ Choice Awards 2017.

Opened in December 2016, Soneva Jani is Soneva’s newest property and its second resort in the Maldives.

Soneva Jani encompasses a collection of 24 overwater villas and one island villa set in a 5.6 kilometre private lagoon located in the northern Noonu atoll. The resort spans five islands surrounded by pure white beaches, covered in rich tropical vegetation, offering the ultimate in privacy and luxury.

Each of the resort’s multilevel water villas has its own private pool and a retractable roof that allows guests to sleep beneath the stars. Many villas also have slides that transport guests directly from the top level into the lagoon below. Other hotel highlights include a spa, an observatory — home to the largest telescope in the Indian Ocean — and an outdoor cinema.

Since its opening, Soneva Jani has created a lot of buzz amongst luxury travellers with its exciting features such as the retractable roofs and the water slides. It has been named the Best Over-the-Top Luxury hotel of the year by Jetsetter.com, the best new resort in the world by CNN, and the Leading Luxury Hotel/Resort in South Asia and Leading Luxury Hotel/Resort in Maldives.

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Nova Maldives marks Women’s Dive Day with diving, education and reef restoration

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Nova Maldives has wrapped a three-day Women’s Dive Day (WDD) programme, running from 17 to 19 July, bringing together marine leaders, resort guests and local schoolgirls for a series of conversations, first dives and hands-on conservation work centred on women and the ocean.

A conversation on the water’s surface

The programme opened on 17 July with a fireside chat bringing together three women – Zoona Naseem, the Maldives’ first female PADI Course Director, Nova’s resident marine biologist Jenna Lehocki, and PADI AmbassaDiver, Maëlly Faure. The conversation moved beyond diving logistics to the culture of the sport itself, touching on the gender gap that still shapes the industry.

Breaking the mould: the existing gender gap comes down to a lack of visible role models, not interest, and normalising women at every level is what closes it, backed by PADI’s dive-learning community and annual WDD programmes building the networks women need to feel they belong, not just welcome.

From fear to fascination: the proliferation of diving content on social media have turned sharks and rays from something to dread into something to admire, and PADI’s Global Shark & Ray Census offer formalised ways for divers to help log sightings to track and protect species once misunderstood.

Marine careers don’t run in straight lines: science majors that became teachers, divers who became underwater photographers, instructors who now run dive centres of their own. The message to the next generation isn’t “pick a lane,” it’s that the lanes cross.

First breaths underwater

On the morning of 18 July, seven women took part in complimentary Discover Scuba Diving sessions, with five going on to complete their DSD experience in full. For many, it was a first introduction to breathing underwater, a small but significant step in an industry where women still make up a minority of certified divers.

Group first dives of this kind are one of the most effective on-ramps into the sport, giving participants a taste of the confidence and calm that experienced divers describe as transformative, without the commitment of a full certification course.

Inspiring the Next Generation

That afternoon, Nova also welcomed 15 pupils from Dhangethi School for a careers guidance workshop led by Zoona, who shared her own journey to becoming the Maldives’ first female PADI Course Director.

The workshop was followed by a coral planting session, where students and guests helped tie coral fragments onto metal frames before joining Nova’s dive team to take them out to the house reef for planting – offering the Dhangethi pupils a tangible link between the classroom conversation on careers in marine science and the practical, hands-on work of protecting the reef that surrounds their community.

Coral restoration of this kind has taken on real urgency in the Maldives: the archipelago has weathered major bleaching events in 1998, 2016 and again in 2024, when sea temperatures reached record highs and live coral cover fell sharply across several atolls.

Frame-based coral planting, of the kind Nova’s guests took part in, is one of the most widely used restoration methods across Maldivian resorts, giving damaged sections of reef a head start by anchoring young coral in place while it establishes itself.

This is only the start of Nova’s marine calendar this year, with the resort returning with AWARE Week with PADI in mid-September — a week-long programme spanning lagoon-based Dive Against Debris sessions, guided snorkelling for non-divers, and educational workshops. More details will be released in coming weeks.

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Villa Nautica turns reef into living classroom through coral restoration project

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Villa Nautica and diveOceanus, in partnership with The Hub 10 – Finland International School, have launched the first phase of a long-term coral restoration and citizen science programme, transforming the reef surrounding the resort into a living classroom.

Following an introductory marine biology session at the school, students visited Villa Nautica to work alongside the diveOceanus team. They learned how to identify coral species, measure coral fragments, assess coral health and record baseline scientific data before preparing five dedicated coral restoration frames.

The initiative extends beyond a traditional coral planting activity. Each coral fragment has been individually recorded through a Coral Tracker system, allowing students to follow its progress over time. When they return approximately six months later, they will compare new measurements with the data collected during their first visit, documenting coral growth, survival and the marine life beginning to establish around the frames.

Over time, students will be able to observe how initially bare structures develop into functioning reef habitats that support fish and other marine organisms. As each class graduates, responsibility for the monitoring programme will pass to the next group, creating a continuous citizen science project in which each generation builds on the work of those before them.

The initiative forms part of Villa Nautica’s wider coral restoration programme, established in 2024 and managed by diveOceanus. The resort currently maintains approximately 65 coral restoration frames, contributing to more than 130 frames established across Villa Resorts.

Mohamed Seeneen, Director of Operations at diveOceanus, explained that the team has gained valuable knowledge through years of reef restoration during periods of elevated sea temperatures.

“Over the years, we have experienced several marine heatwaves that have affected reefs throughout the Maldives. While our restoration sites have also experienced losses, they have shown encouraging resilience. Rather than continually introducing new donor colonies, we focus on propagating coral fragments that have naturally survived previous bleaching events, allowing these more resilient corals to form the foundation of future restoration.”

The team has already observed coral colonies beginning to develop into more natural reef formations. Species such as the Harlequin Filefish have also been seen returning regularly to the restoration sites, providing an encouraging indication that the developing habitats are supporting marine biodiversity.

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Finolhu strengthens racquet sports programme with new tennis pro

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As tennis and padel continue to shape the luxury travel landscape, Finolhu, a Seaside Collection Resort, has welcomed French-Mexican sports professional Stefano as its new Tennis Pro, further elevating the resort’s growing focus on world-class racquet experiences in the Maldives.

Originally from Mexico, Stefano arrives at Finolhu with an extensive background in both tennis and padel. A former competitive athlete who reached No. 4 nationally in Mexico, he has built an international career spanning Mexico, the French overseas region of Guadeloupe and the Maldives, where he has become a familiar figure across several of the country’s leading luxury resorts.

Prior to joining Finolhu, Stefano served as a Tennis and Padel Professional at Patina Maldives. He previously held similar roles at Anantara Kihavah and The St. Regis Maldives, coaching players of all ages and abilities, from first-time enthusiasts to seasoned competitors seeking to refine their game.

At Finolhu, Stefano will lead the resort’s tennis and padel programme, offering private coaching sessions, social matches and bespoke experiences for families, couples and sports enthusiasts. His arrival comes at a time when padel, one of the world’s fastest-growing sports, is increasingly finding a place alongside traditional wellness and recreation offerings at luxury destinations.

Known for its playful spirit and vibrant energy, Finolhu complements its two-kilometre sandbank, eclectic dining experiences and extensive activities with dedicated tennis and padel facilities, giving guests the opportunity to stay active while immersed in the natural beauty of Baa Atoll. Whether introducing newcomers to the fast-paced world of padel or helping experienced players perfect their serve, the resort’s racquet sports offering has become an increasingly popular part of the Finolhu experience.

The programme is delivered in partnership with LUX Tennis, the international tennis management company recognised for bringing premium coaching and curated sporting experiences to luxury resorts around the world. Through this collaboration, Finolhu offers guests access to professional instruction and tailored programmes that combine performance, wellness and leisure in an exceptional island setting.

For Stefano, whose journey has taken him from the courts of Mexico and the Caribbean to the Indian Ocean, Finolhu represents the latest chapter in a career dedicated to sharing a passion for racquet sports. Whether hosting friendly tournaments beneath the Maldivian sun or introducing guests to a new sport, his focus remains on creating memorable experiences that extend far beyond the court.

To learn more about Finolhu, a Seaside Collection resort, visit finolhu.com

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