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Maldives Insider releases new edition with fresh look, expanded reach

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Leading destination marketing agency, Maldives Promotion House is delighted to announce the release of the latest edition of its annual publication, Maldives Insider.

The 2017-2018 edition of Maldives Insider was released at the ongoing World Travel Market (WTM) London by Haris Mohamed, the Acting Managing Director of Maldives Marketing and Public Relations Corporation (MMPRC).

Copies of the guide were presented to several high-profile attendees at WTM London, including Hussein Afeef, Vice Chairman at the Maldives Association of Tourism Industry (MATI) and one of the pioneers of tourism in the Maldives, Mohamed Khaleel, Chairman of MMPRC, Abdulla Ghiyas Riyaz, President of Maldives Association of Travel Agents and Tour Operators (MATATO), and Richard Quest, CNN’s foremost international business correspondent.

Backed by an unrivalled online network and digital reach, Maldives Insider was initially launched in 2016 as a coffee table photographic publication that features a collection of photos showcasing tourist facilities in the Maldives. Over the past year, the first edition had been distributed at ITB Berlin, WTM London, ATM Dubai, MITT Russia and CITM China.

This second edition builds on the success as well as the lessons learned in the maiden attempt. Photo listings have been completely revamped with a sleek, modern look while providing a broader exposure for our partners — both existing and new.

But the most striking difference that can be seen from the latest edition is the informative articles that complement the photo listings. These articles explore the unique geography of the Maldives and its rich history and culture, giving readers an insight into the island paradise beyond its natural allure.

Ali Naafiz, Director of Storytelling at Maldives Promotion House, comments: “With these changes, Maldives Insider transforms into a fully-fledged destination guide as we had envisioned from day one. Our excitement is just starting to build, as we kick off the 2017-2018 leg of our global journey at WTM London.

We will soon be making more stops; telling the story of our partners and the Maldives to the world.”

As with the previous edition, Maldives Insider 2017-2018 will be distributed at five major international travel trade fairs: WTM London, ITB Berlin, ATM Dubai, MITT Russia and CITM China. This year, India will also be added to the list, making the guide accessible by discerning travellers in one of the fastest growing source markets of the Maldives.

About Maldives Promotion House

Founded in 2011, Maldives Promotion House has established itself as a leading destination marketing agency in the Maldives with a diverse portfolio of reputed products and partnerships.

Published annually in English, German and Chinese, Maldives Insider tells the discerning traveller the story of the Maldives. A second, bi-monthly publication is set to launch in 2018, to be distributed throughout hotels and resorts across the Maldives and placed in guest rooms for leisure reading.

The print publications are complemented by an online travel lifestyle experience journal, maldives.net.mv. Updated daily, it has become the premier online destination guide to the Maldives as well as a one-stop portal for the latest happenings and trends in the Maldives’ multi-billion-dollar tourism and hospitality industry.

With more than two million Facebook Likes, and interactions on Twitter and Instagram in the thousands, Maldives Promotion House also boasts an unrivalled social media reach, greatly expanding its reach and audience. Maldives Insider and maldives.net.mv also capitalises this ever-widening social media reach to truly promote the Maldives as what it truly is; the most sought-after holiday destination in the world.

Maldives Promotion House has also forged strategic partnerships with reputed brands in the industry to promote their products and services through our network of products. From PR and communication partnerships to photography/videography services, we provide one-stop solutions, tailor-made to each and every property that we work with in order to maximise their exposure and global reach.

Awards

ELE|NA recognised for excellence in wellness hospitality at SATA 2026

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ELE|NA has been named Leading Wellness and Spa Brand at the South Asian Travel Awards (SATA) 2026, recognising the Maldives-based wellness brand’s contributions to the hospitality and wellness industry across the region.

The recognition comes as wellness continues to become an integral part of luxury hospitality, with ELE|NA working alongside resort partners to develop and operate wellness facilities that combine therapeutic experiences, trained professionals and operational expertise.

Guided by its Wellness Your Way™ philosophy, ELE|NA incorporates wellness into different aspects of the guest experience. Its six Pillars of Vitality – TouchFlow, ReFine, BodyFit, SoulVibe, SleepSync and FoodDelight – encompass therapeutic treatments, physical activity, emotional wellbeing, restorative sleep and nutrition. The framework allows individual resorts to develop wellness programmes tailored to their locations and guest preferences.

In addition to providing wellness experiences, ELE|NA works with hospitality partners on concept development, spa operations, therapist training and service delivery. Its operational model combines the individual characteristics of each resort with standardised systems and procedures aimed at maintaining service consistency across its properties.

Sustainability also forms part of the brand’s operations. All ELE|NA properties in the Maldives have received Platinum Sustainable Wellness Accreditation, recognising their approach to responsible spa operations, environmental management and community wellbeing.

The brand also invests in professional development through the ELE|NA Wellness Academy, which provides training programmes for therapists and wellness professionals. The academy combines traditional therapeutic practices, practical training and contemporary wellness knowledge to support professional development and strengthen service standards across the industry.

The recognition at SATA 2026 comes as ELE|NA continues to expand its operations beyond the Maldives, extending its wellness concepts and services into India, Nepal and other emerging hospitality destinations.

With wellness increasingly influencing travellers’ accommodation choices and holiday experiences, ELE|NA continues to focus on integrating wellness services into resort operations while supporting the development of trained professionals and sustainable practices within the hospitality sector.

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Milaidhoo Maldives welcomes Chef JKP for culinary workshop, wine-pairing dinner

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Milaidhoo Maldives is set to welcome award-winning chef James Knight-Paccheco, widely known as Chef JKP, on 11 and 12 December 2026 for two culinary events focusing on cooking techniques, culinary experiences and the exploration of new flavours.

On 11 December, Chef JKP will conduct a culinary workshop, offering guests the opportunity to cook alongside him, learn professional techniques and exchange ideas in the kitchen. The following evening, he will host a wine-pairing dinner featuring dishes prepared in his signature style, accompanied by wines selected by the resort’s resident sommelier to complement each course.

With more than 20 years of experience in the hospitality industry, Chef JKP has worked in Michelin-starred restaurants, luxury hotels and restaurant projects across the UK and the Middle East. Throughout his career, he has worked alongside renowned chefs including Raymond Blanc, Gordon Ramsay and Michael Caines. He is also the creator and host of The Chef JKP Podcast, which has recorded more than 6.5 million downloads.

At Milaidhoo Maldives, the culinary experience draws inspiration from the island’s surroundings, Maldivian flavours and traditional cooking methods, combined with international influences introduced by the resort’s team of chefs. This approach encourages the exchange of culinary knowledge and techniques, allowing guests to explore local dishes, learn new cooking methods and engage with the chefs responsible for their dining experiences.

Located within the Baa Atoll UNESCO Biosphere Reserve, Milaidhoo offers a setting where dining experiences focus on personalised service and interaction between guests and culinary professionals. Chef JKP’s visit is intended to provide guests with opportunities to engage directly with the visiting chef, gain insights into his approach to cooking and experience his culinary creations.

The culinary workshop will take place on 11 December 2026, followed by the wine-pairing dinner on 12 December 2026.

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Reethi Faru Resort reveals festive line-up of dining, entertainment and island experiences

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Reethi Faru Resort has welcomed the festive season with its annual Fruit Mixing Ceremony, marking the beginning of a programme of celebrations, activities and experiences for guests visiting the resort during the Christmas and New Year period.

The resort has prepared a series of festive events and activities catering to guests of different ages and interests. Families will have the opportunity to participate in Christmas tree decorating, creative workshops and gingerbread house making, while couples can enjoy evening walks along beaches decorated with festive lights.

The festive programme will include a Christmas dinner and a New Year’s Eve gala, followed by a DJ party to welcome 2027. Guests will also be able to participate in coral planting activities alongside a marine biologist, providing an opportunity to learn about the island’s marine ecosystem and contribute to conservation efforts.

For guests seeking relaxation, the resort will offer yoga sessions and spa treatments, while those interested in outdoor activities can participate in water sports, island excursions, sports challenges and PADI diving experiences conducted by certified instructors.

Other events scheduled during the festive period include Reethi Faru Resort’s anniversary celebration, a Christmas Tree Lighting Ceremony and the arrival of Santa Claus. The programme will also feature live music, Maldivian cultural performances, outdoor movie nights and a selection of dining experiences.

According to the resort, the festive programme has been designed to bring together traditional Christmas and New Year celebrations with activities that highlight the Maldives’ natural environment and cultural heritage.

Through its combination of festive events, recreational activities, marine conservation initiatives and dining experiences, Reethi Faru Resort aims to provide guests with opportunities to celebrate the holiday season while experiencing island life in the Maldives.

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