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Maldives Insider releases new edition with fresh look, expanded reach
Leading destination marketing agency, Maldives Promotion House is delighted to announce the release of the latest edition of its annual publication, Maldives Insider.
The 2017-2018 edition of Maldives Insider was released at the ongoing World Travel Market (WTM) London by Haris Mohamed, the Acting Managing Director of Maldives Marketing and Public Relations Corporation (MMPRC).
Copies of the guide were presented to several high-profile attendees at WTM London, including Hussein Afeef, Vice Chairman at the Maldives Association of Tourism Industry (MATI) and one of the pioneers of tourism in the Maldives, Mohamed Khaleel, Chairman of MMPRC, Abdulla Ghiyas Riyaz, President of Maldives Association of Travel Agents and Tour Operators (MATATO), and Richard Quest, CNN’s foremost international business correspondent.
Backed by an unrivalled online network and digital reach, Maldives Insider was initially launched in 2016 as a coffee table photographic publication that features a collection of photos showcasing tourist facilities in the Maldives. Over the past year, the first edition had been distributed at ITB Berlin, WTM London, ATM Dubai, MITT Russia and CITM China.
This second edition builds on the success as well as the lessons learned in the maiden attempt. Photo listings have been completely revamped with a sleek, modern look while providing a broader exposure for our partners — both existing and new.
But the most striking difference that can be seen from the latest edition is the informative articles that complement the photo listings. These articles explore the unique geography of the Maldives and its rich history and culture, giving readers an insight into the island paradise beyond its natural allure.
Ali Naafiz, Director of Storytelling at Maldives Promotion House, comments: “With these changes, Maldives Insider transforms into a fully-fledged destination guide as we had envisioned from day one. Our excitement is just starting to build, as we kick off the 2017-2018 leg of our global journey at WTM London.
We will soon be making more stops; telling the story of our partners and the Maldives to the world.”
As with the previous edition, Maldives Insider 2017-2018 will be distributed at five major international travel trade fairs: WTM London, ITB Berlin, ATM Dubai, MITT Russia and CITM China. This year, India will also be added to the list, making the guide accessible by discerning travellers in one of the fastest growing source markets of the Maldives.
About Maldives Promotion House
Founded in 2011, Maldives Promotion House has established itself as a leading destination marketing agency in the Maldives with a diverse portfolio of reputed products and partnerships.
Published annually in English, German and Chinese, Maldives Insider tells the discerning traveller the story of the Maldives. A second, bi-monthly publication is set to launch in 2018, to be distributed throughout hotels and resorts across the Maldives and placed in guest rooms for leisure reading.
The print publications are complemented by an online travel lifestyle experience journal, maldives.net.mv. Updated daily, it has become the premier online destination guide to the Maldives as well as a one-stop portal for the latest happenings and trends in the Maldives’ multi-billion-dollar tourism and hospitality industry.
With more than two million Facebook Likes, and interactions on Twitter and Instagram in the thousands, Maldives Promotion House also boasts an unrivalled social media reach, greatly expanding its reach and audience. Maldives Insider and maldives.net.mv also capitalises this ever-widening social media reach to truly promote the Maldives as what it truly is; the most sought-after holiday destination in the world.
Maldives Promotion House has also forged strategic partnerships with reputed brands in the industry to promote their products and services through our network of products. From PR and communication partnerships to photography/videography services, we provide one-stop solutions, tailor-made to each and every property that we work with in order to maximise their exposure and global reach.
Action
Family fun meets Premier League coaching: Kuramathi and Campioni experience
Families seeking the ultimate summer escape in 2025 will find the perfect destination with Kuramathi and Campioni. These two exceptional partners offer a holiday experience where children can combine their love for football with the thrill of training alongside former Premier League players and UEFA coaches at breathtaking resorts. The exclusive Campioni football training camps cater to children aged 4-15 years, running across two weeks with three football legends. Liverpool and England star John Barnes MBE, accompanied by a UEFA coach, will lead sessions from July 28th to August 1st. Meanwhile, England icons Harry Redknapp and Stuart Pearce MBE will join from August 4th to August 8th, presenting an unparalleled opportunity for budding young footballers.
Campioni’s ethos, “Train Like A Pro,” offers a unique chance for children to be coached for two hours daily by some of English football’s most celebrated figures. These interactive and engaging sessions focus on fundamental skills while emphasising teamwork, strategy, and sportsmanship. With personalised guidance provided throughout, participants gain invaluable insights from the experts and create unforgettable memories.
While children hone their skills on the pitch, parents are free to unwind in a variety of ways. They can relax on the beach, explore the island, work out in the gym, visit the spa, or simply enjoy the vibrant energy of the training sessions from the sidelines.
The Campioni experience extends beyond football. Families are invited to participate in additional activities, such as welcome drinks at the start of the week, a mid-week parents’ game featuring the football legends, and an end-of-week medal and certificate presentation. These events ensure everyone in the family enjoys a dynamic and engaging holiday.
Kuramathi, a renowned Maldivian resort, serves as the ideal backdrop for this unique experience. Famous for its winding white sandbank and tropical jungle spanning the 1.8km island, the resort features 12 room categories, 12 restaurants, 6 bars, evening entertainment, and an array of facilities. Options range from one-bedroom Beach Villas and Two-Bedroom Beach Houses to overwater villas perched above the island’s turquoise lagoon, making it a perfect choice for families.
Off the field, Kuramathi’s complimentary Bageecha Kids’ Club caters to children aged 3-12 years with indoor and outdoor play areas, arts and crafts, splash pads, and a large swimming pool. Activities for older children include badminton, football, ping pong, baseball, and basketball. For couples seeking a romantic evening, extended kids’ club hours are available at an additional charge, alongside 24-hour babysitting for younger children.
The resort also offers unique environmental activities, such as eco-centre presentations, hermit crab trails, tree planting, and visits to hydroponics gardens, encouraging younger guests to learn about sustainable practices.
For adventurous families, Kuramathi provides a fully equipped dive school with multilingual instructors who guide participants through PADI and SSI courses, including options for children as young as eight. Guests can also explore the ocean through snorkelling safaris, turtle discovery trips, dolphin excursions, and semi-submarine tours. Water sports such as windsurfing, dinghy sailing, and catamaran lessons are available for children aged 12 and above.
While children are occupied, parents can relax at the spa or enjoy evening cocktails at the Champagne Loft or pool bars. Dining options include international cuisine at the buffet restaurant and specialty venues like The Reef, La Belle Vie, and Siam Garden. Nightlife on the island is vibrant, with live music, beachside movie nights, DJ performances, and more.
Kuramathi and Campioni promise a summer holiday filled with excitement, learning, and relaxation, creating memories that will last a lifetime.
Awards
Sun Siyam Resorts honoured at Target Taste Awards 2024
Sun Siyam Resorts has announced its receipt of the prestigious 2024 Target Taste Award for ‘Overseas Island Hotel Group.’ The accolade was presented during the ‘Target Taste’ awards ceremony in December 2024, held in Beijing. This event celebrated innovation and excellence within the luxury lifestyle industry.
The 2024 awards, themed ‘Revolutionise and Innovate,’ gathered leading brands and visionaries to highlight advancements in high-end hospitality, design, travel, and culinary arts. Sun Siyam Resorts was honoured for its commitment to redefining island luxury through exceptional guest experiences, sustainable practices, and innovative offerings.
Ashley Zhang, Regional Marketing & Communications Manager for China, accepted the award on behalf of the company, marking a significant milestone for the group.
Target Taste, a prominent Chinese luxury lifestyle magazine established in 2013, has consistently recognised industry pioneers. Its awards serve as a hallmark of innovation, elegance, and excellence in the luxury sector.
Claudia Klingbeil, Group Director of PR & Communications at Sun Siyam Resorts, stated: “This recognition is deeply meaningful to all of us at Sun Siyam Resorts. It reflects the passion, dedication, and heart that our team pours into creating memorable experiences for our guests, and this recognition fuels our commitment to constantly evolve and innovate.”
Celebration
Tropical elegance meets cultural heritage: SO/ Maldives’ festive celebration
Step into a realm of unparalleled luxury and avant-garde elegance as SO/ Maldives prepares to celebrate Chinese New Year in high style from 28 January to 31 January 2025. Set against the breathtaking backdrop of the Maldives, this iconic celebration promises a curated experience of haute cuisine, holistic indulgence, and captivating festivities, transforming the holiday into a statement of sophistication.
Renowned for vibrant celebrations and rich heritage, this year’s Chinese New Year program offers an unforgettable lineup. Highlights include a spectacular light-up ceremony, spellbinding cultural performances, a chic DJ party, and elegant festive fairs, all steeped in glamour and refinement.
The theme for 2025, “Ushering Fortune and Unity for a Prosperous New Year,” emphasises joy, harmony, and good fortune. Anchored in multiculturalism and diversity, the festivities aim to bring families and couples together for a stylish celebration of new beginnings. Through vibrant events and a glamorous ambiance, SO/ Maldives sets the stage for a bright and prosperous year.
Guests can immerse themselves in a fusion of cultural traditions and tropical luxury. Highlights include the energetic Lion Dance, which winds through the resort, and thrilling adventures such as snorkelling in crystal-clear waters. Culinary experiences like the Asian Street Market and Beach BBQ showcase Chinese-inspired gourmet delights, while creative workshops such as Handmade Pottery and Canvas Bag Painting ensure magical moments for younger guests.
SO/ Maldives elevates the festive allure with dazzling red lantern installations and breathtaking dragon dance performances on pristine beaches. Villas adorned with bespoke Chinese New Year decor blend cultural heritage with contemporary chic, creating an atmosphere of bold sophistication.
“At SO/ Maldives, we reinvent luxury celebrations, merging vibrant traditions with a cutting-edge, fashion-forward perspective. This Chinese New Year, the experience will be as bold and dazzling as the Year of the Wood Snake itself,” says Olivier MOIESDELVAL, General Manager of SO/ Maldives.
SO/ Maldives invites guests to embrace the finer things in life, where every taste, touch, and moment sparkles with creativity and glamour.
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