Featured
W Maldives partners with Reebok Women to redefine perfection via #PerfectNever campaign
W Maldives has partnered with the famous Reebok Women sports brand to host prominent influencers from seven countries, to redefine the notion of perfection via #PerfectNever campaign.
On August 25-27, Reebok Women invited 12 ladies from Southeast Asia and the Pacific to W Maldives as the faces and voices of their #PerfectNever campaign in the region, with the aim of flipping the conventional notion of perfection. The influencers include:
- Reebok Ambassador – Liv Lo
- Indonesia – Naysilla Mirdad, actress
- Indonesia – Olivia Lazuardy, fashion blogger
- Thailand – Lydia Sarunrat Deane, singer
- Singapore – Andrea Chong, fashion and travel blogger
- Singapore – Melissa Celestine Koh, fashion and travel blogger
- Malaysia – Kiran Jassal, model and Miss Universe Malaysia 2016
- Malaysia – Venice Min, blogger
- Philippines – Laureen Uy, blogger
- Philippines – Katarina Rodriguez, model and Asia’s Next Top Model finalist
- Vietnam – Chau Bui, fashion icon
- Australia – Amy Maree Comber, makeup artist and YouTuber
- Australia – Keira Rumble, travel and lifestyle blogger
These are influencers with a huge following on social media (approximately 7.7 million collectively) and admired for their flawless lifestyles. With the #PerfectNever campaign set in the perfect environment, the aim of the happening was to show that there are more to these women than the airbrushed images on their social media accounts – the grit and the determination that makes them human and ‘perfect’ in their own way.

During the three-day event, these women shared their life journey during both individual and sharing interview sessions. At the forefront of their minds were topics on comparing oneself to others, body shaming, bullying, personal insecurities and society’s definition of beautiful. Boundaries were also pushed with a 7am sunrise yoga session and a High Intensity Interval Training (HIIT) workout at sunset led by Reebok’s Ambassador Liv Lo. A combat workout was also conducted by W Maldives’ own fitness instructor Mark Angeles.

According to W Maldives, social media content generated during the event for #PerfectNever garnered a reach of 8,910,066 and 35,911,486 in impressions.
The actual #PerfectNever digital campaign launched on October 1 with a full video that summarises the #PerfectNever experience at W Maldives and a voiceover that encapsulates the campaign message. The influencers shared their #PerfectNever story through 60 seconds’ videos of their individual journeys; pictures of their perfect self and ‘tough fitness’ pictures of them geared in Reebok attire.
https://www.facebook.com/wmaldives/videos/10155712078700421/
An online contest is also organised for residents of Southeast Asia and the Pacific, in which they may enter by sharing their #PerfectNever stories online. The grand prize is an all-expense paid three-night stay at W Maldives for two, sponsored by both brands.
“We are excited to sponsor the Reebok’s Women new #PerfectNever marketing campaign, which resonates perfectly with the W Hotels’ lifestyle approach to delivering healthy lifestyle choices to their diverse W clientele. For W Maldives, this means applying our bold approach to wellness so any woman could look and feel good whenever she wants,” said Thomas Vaucouleur de Ville d’Avray, W Maldives’ General Manager.

W Maldives offers 77 escapes and suites located both ashore and overwater, including 28 Wonderful Beach Oasis, 46 Fabulous Overwater Oasis, 3 WOW Ocean Escape and one Extreme WOW Ocean Haven (the W brand’s interpretation of the Presidential Suite). Each chic and spacious escape features infinity plunge pool.
There is a mixture of six bars and restaurants at W Maldives. Kitchen, the all-day dining bistro, and Fire, where guests have their choice of four different barbecues, provide menus for everyone’s palate. Swim up to the pool bar Wet and order a light lunch. There is even a dining option on the resort’s private desert island, Gaathafushi, or Fish, the resort’s specialty seafood restaurant set over the water and under the stars. Fifteen Below is the only underground club in the Maldives, with its own resident DJ and a sushi bar Sushi Beat.
Guests can also spoil themselves with a selection of over 125 treatments at the award-winning overwater Away Spa.
Family
Ayada Maldives presents Easter week of family and wellness activities
Ayada Maldives has announced a series of experiences to mark the Easter season, inviting guests to celebrate the occasion through a week of activities centred on family time, relaxation and shared island moments.
As the season approaches, the resort will host a programme designed to create a relaxed and welcoming atmosphere for guests. Families are encouraged to spend time together in the island’s natural surroundings, while children take part in a variety of activities and explore the island environment.
Throughout the week, Easter-themed experiences will be integrated into daily island life. At the Zuzuu Kids Club, younger guests will have access to a range of creative and interactive activities designed to encourage imagination and discovery. Meanwhile, adults can take advantage of wellness experiences including sunrise yoga sessions, spa treatments at AySpa, and quiet moments by private pools or along the beach.
Evenings will feature a range of social and culinary experiences, including beachside gatherings, live music and dining events set against the island’s coastal setting. These activities are intended to create a relaxed yet festive environment for guests to come together and enjoy the Easter holiday.
According to the resort, the Easter programme focuses on creating opportunities for guests to reconnect with family and friends while enjoying the island’s surroundings. The celebrations are designed to highlight shared experiences rather than a single event, allowing guests to enjoy the season at their own pace.
Through the programme, Ayada Maldives aims to offer visitors an opportunity to celebrate Easter in a setting defined by natural beauty, hospitality and time spent together.
Featured
Sun Siyam Vilu Reef marks International Women’s Day with beach celebration
Sun Siyam Vilu Reef, part of the Sun Siyam Resorts Privé Collection, marked International Women’s Day by celebrating the contributions of female team members and guests, recognising their role in shaping the experiences that define the island.
The resort hosted a white-themed sunset cocktail gathering on the beach on 8 March, where guests and female colleagues came together to mark the occasion. The event provided an opportunity to acknowledge the contributions of women across various roles within the resort.
Sun Siyam Vilu Reef highlighted the role of its female team members in delivering guest experiences, from operational support and administrative roles to culinary and guest service positions. The resort noted that these contributions play a significant role in shaping the overall guest journey on the island.
As part of the evening’s programme, the resort’s resident artist conducted a live painting session, reflecting the creativity and energy women bring to the hospitality sector. Guests were also served a selection of specially curated “White Theme” cocktails prepared by the resort’s bartending team to mark the occasion.
Commenting on the celebration, Thoha Yoosuf said the resort’s female colleagues bring intuition and warmth to their roles, helping create memorable experiences for guests. He added that the celebration recognised their dedication, leadership and commitment.
Through the event, Sun Siyam Vilu Reef highlighted the diverse roles played by women within its team, while recognising the culture and individuality that contribute to the resort’s working community.
Featured
Angsana Velavaru plans Easter weekend of activities and dining
Angsana Velavaru is inviting guests to celebrate Easter with a two-day island programme featuring family activities, ocean experiences and seasonal dining from 4 to 5 April 2026.
Located within a lagoon in South Nilandhe Atoll, the resort will host a series of activities designed for families, couples and travellers seeking a seasonal getaway by the sea. The programme includes a combination of wellness sessions, marine experiences and leisure activities intended to bring guests together during the Easter holiday period.
Mornings begin with yoga sessions overlooking the lagoon, followed by opportunities to explore the island’s marine environment through guided snorkelling excursions and discovery experiences organised by the Endheri Marine Centre.
Throughout the day, guests can take part in a range of recreational activities across the island. These include beach kite flying, aqua aerobics sessions and bird feeding at the island’s sanctuary. Adventure-focused experiences are also available, with water sports such as family tube rides and sunset cruises offering guests the opportunity to explore the surrounding lagoon.
Dining experiences form a central part of the Easter programme. Guests can participate in interactive activities including cocktail-making sessions and the Wok & Toss dining experience, which allows visitors to engage with the resort’s culinary team. The programme also includes Easter buffet lunch and dinner at Kaani Restaurant, where seasonal dishes are served in a relaxed island setting.
Evening entertainment includes live music performances, DJ sessions and outdoor film screenings under the stars, creating a relaxed atmosphere for guests to gather and socialise.
Children’s activities are organised through the Ranger’s Club, where a dedicated Easter programme features creative workshops such as bunny mask making, Easter egg painting and string art. Traditional activities including Easter egg hunts and beach races are also planned for younger guests.
The Easter programme at Angsana Velavaru combines marine exploration, family-friendly activities and seasonal dining experiences, offering guests an opportunity to celebrate the holiday while enjoying the island’s natural surroundings.
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