Featured
W Maldives partners with Reebok Women to redefine perfection via #PerfectNever campaign
W Maldives has partnered with the famous Reebok Women sports brand to host prominent influencers from seven countries, to redefine the notion of perfection via #PerfectNever campaign.
On August 25-27, Reebok Women invited 12 ladies from Southeast Asia and the Pacific to W Maldives as the faces and voices of their #PerfectNever campaign in the region, with the aim of flipping the conventional notion of perfection. The influencers include:
- Reebok Ambassador – Liv Lo
- Indonesia – Naysilla Mirdad, actress
- Indonesia – Olivia Lazuardy, fashion blogger
- Thailand – Lydia Sarunrat Deane, singer
- Singapore – Andrea Chong, fashion and travel blogger
- Singapore – Melissa Celestine Koh, fashion and travel blogger
- Malaysia – Kiran Jassal, model and Miss Universe Malaysia 2016
- Malaysia – Venice Min, blogger
- Philippines – Laureen Uy, blogger
- Philippines – Katarina Rodriguez, model and Asia’s Next Top Model finalist
- Vietnam – Chau Bui, fashion icon
- Australia – Amy Maree Comber, makeup artist and YouTuber
- Australia – Keira Rumble, travel and lifestyle blogger
These are influencers with a huge following on social media (approximately 7.7 million collectively) and admired for their flawless lifestyles. With the #PerfectNever campaign set in the perfect environment, the aim of the happening was to show that there are more to these women than the airbrushed images on their social media accounts – the grit and the determination that makes them human and ‘perfect’ in their own way.

During the three-day event, these women shared their life journey during both individual and sharing interview sessions. At the forefront of their minds were topics on comparing oneself to others, body shaming, bullying, personal insecurities and society’s definition of beautiful. Boundaries were also pushed with a 7am sunrise yoga session and a High Intensity Interval Training (HIIT) workout at sunset led by Reebok’s Ambassador Liv Lo. A combat workout was also conducted by W Maldives’ own fitness instructor Mark Angeles.

According to W Maldives, social media content generated during the event for #PerfectNever garnered a reach of 8,910,066 and 35,911,486 in impressions.
The actual #PerfectNever digital campaign launched on October 1 with a full video that summarises the #PerfectNever experience at W Maldives and a voiceover that encapsulates the campaign message. The influencers shared their #PerfectNever story through 60 seconds’ videos of their individual journeys; pictures of their perfect self and ‘tough fitness’ pictures of them geared in Reebok attire.
https://www.facebook.com/wmaldives/videos/10155712078700421/
An online contest is also organised for residents of Southeast Asia and the Pacific, in which they may enter by sharing their #PerfectNever stories online. The grand prize is an all-expense paid three-night stay at W Maldives for two, sponsored by both brands.
“We are excited to sponsor the Reebok’s Women new #PerfectNever marketing campaign, which resonates perfectly with the W Hotels’ lifestyle approach to delivering healthy lifestyle choices to their diverse W clientele. For W Maldives, this means applying our bold approach to wellness so any woman could look and feel good whenever she wants,” said Thomas Vaucouleur de Ville d’Avray, W Maldives’ General Manager.

W Maldives offers 77 escapes and suites located both ashore and overwater, including 28 Wonderful Beach Oasis, 46 Fabulous Overwater Oasis, 3 WOW Ocean Escape and one Extreme WOW Ocean Haven (the W brand’s interpretation of the Presidential Suite). Each chic and spacious escape features infinity plunge pool.
There is a mixture of six bars and restaurants at W Maldives. Kitchen, the all-day dining bistro, and Fire, where guests have their choice of four different barbecues, provide menus for everyone’s palate. Swim up to the pool bar Wet and order a light lunch. There is even a dining option on the resort’s private desert island, Gaathafushi, or Fish, the resort’s specialty seafood restaurant set over the water and under the stars. Fifteen Below is the only underground club in the Maldives, with its own resident DJ and a sushi bar Sushi Beat.
Guests can also spoil themselves with a selection of over 125 treatments at the award-winning overwater Away Spa.
Featured
Alila Kothaifaru Maldives aligns festive events with World of Care commitments
Alila Kothaifaru Maldives will mark the festive season with a programme that combines charitable initiatives with its sustainability commitments. Guests will be invited to donate, run, paddle and plant in support of local community and environmental projects, alongside dining experiences that highlight Maldivian produce.
Under its World of Care commitments, the resort has adopted initiatives to improve the school experience for children at R. Maduvvari School on the neighbouring island and to protect the surrounding marine ecosystem. Participation in the season’s activities will contribute directly to these programmes.
From 25 December 2025 to 7 January 2026, guests may purchase wrapped gifts from a Christmas Charity Surprise Tree, with all proceeds directed to the resort’s charitable causes.
On 27 December 2025, Euro Divers will lead a coral-planting session within the house reef. The activity forms part of an ongoing conservation effort to strengthen reef resilience by increasing coral diversity through the careful planting of hardy coral fragments.
Seasalt restaurant will host a “Boat to Table” beachfront barbecue on 28 December 2025 and 4 January 2026. The buffet will feature seafood such as giant tuna sashimi, ceviche and grilled fish prepared from the day’s catch supplied by local fishermen, reflecting the resort’s focus on local sourcing and support for the Raa Atoll community.
A Charity Kayak Race will take place on 30 December 2025 and 5 January 2026. Entry will be by voluntary donation, with funds supporting enhancements at the R. Maduvvari pre-school.
On 2 January 2026, the programme will conclude with a Charity Island Fun Run around the island. Branded t-shirts will be available for purchase, with proceeds benefiting the resort’s community initiatives.
Awards
Mercure Maldives Kooddoo wins triple honours at World Luxury Awards 2025
Mercure Maldives Kooddoo Resort has received three titles at the 2025 World Luxury Awards, named Luxury Adults Only Resort, Luxury Island Resort, and Luxury Cultural Resort in the Indian Ocean.
The awards highlight the brand’s focus on locally rooted hospitality, with stays shaped by place, service and community. The resort presents Maldivian culture through curated experiences, pairing contemporary comforts with island traditions.
Positioned as an adults-only retreat, Mercure Maldives Kooddoo integrates culinary influences and cultural programming to offer guests a stay informed by the rhythm of local life and delivered with consistent service standards.
“These awards are a true reflection of our team’s passion for creating experiences that feel both local and memorable. Every detail, from the design to the service, is guided by the authenticity that defines Mercure. We are grateful to our guests for being part of this journey,” said Riaan Drever, Cluster General Manager.
The World Luxury Awards recognise excellence in global hospitality, honouring properties that consistently deliver strong guest experiences and celebrate diversity across the travel sector.
Awards
Hat-trick for Pullman Maldives Maamutaa at 2025 World Luxury Awards
Pullman Maldives Maamutaa has received three honours at the 2025 World Luxury Awards, securing titles for Best Luxury All-Inclusive Hotel, Best Luxury Wellness Hotel, and Best Luxury Family Hotel in the Indian Ocean.
The awards underscore the resort’s approach to experience-led hospitality, combining design, wellbeing and guest engagement. The recognition also reflects Pullman’s commitment to innovation, inclusivity and sustainability, which sit at the centre of the brand’s strategy.
Since opening, Pullman Maldives Maamutaa has developed an all-inclusive offering that brings together adventure, wellness and a close connection to the natural environment. Its portfolio includes an underwater villa, wellness concepts and family-oriented experiences.
“We are honoured to receive this recognition at the 2025 World Luxury Awards. These awards celebrate the heart of what we do—creating inspiring moments for every guest, whether they come to reconnect, recharge, or simply play. This achievement belongs to our incredible team, whose passion and dedication make Pullman Maldives Maamutaa what it is today,” said Riaan Drever, Cluster General Manager.
The World Luxury Awards recognise excellence in global hospitality, highlighting hotels that consistently deliver strong guest experiences and demonstrate innovation in service and design.
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