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W Maldives partners with Reebok Women to redefine perfection via #PerfectNever campaign

W Maldives has partnered with the famous Reebok Women sports brand to host prominent influencers from seven countries, to redefine the notion of perfection via #PerfectNever campaign.
On August 25-27, Reebok Women invited 12 ladies from Southeast Asia and the Pacific to W Maldives as the faces and voices of their #PerfectNever campaign in the region, with the aim of flipping the conventional notion of perfection. The influencers include:
- Reebok Ambassador – Liv Lo
- Indonesia – Naysilla Mirdad, actress
- Indonesia – Olivia Lazuardy, fashion blogger
- Thailand – Lydia Sarunrat Deane, singer
- Singapore – Andrea Chong, fashion and travel blogger
- Singapore – Melissa Celestine Koh, fashion and travel blogger
- Malaysia – Kiran Jassal, model and Miss Universe Malaysia 2016
- Malaysia – Venice Min, blogger
- Philippines – Laureen Uy, blogger
- Philippines – Katarina Rodriguez, model and Asia’s Next Top Model finalist
- Vietnam – Chau Bui, fashion icon
- Australia – Amy Maree Comber, makeup artist and YouTuber
- Australia – Keira Rumble, travel and lifestyle blogger
These are influencers with a huge following on social media (approximately 7.7 million collectively) and admired for their flawless lifestyles. With the #PerfectNever campaign set in the perfect environment, the aim of the happening was to show that there are more to these women than the airbrushed images on their social media accounts – the grit and the determination that makes them human and ‘perfect’ in their own way.
During the three-day event, these women shared their life journey during both individual and sharing interview sessions. At the forefront of their minds were topics on comparing oneself to others, body shaming, bullying, personal insecurities and society’s definition of beautiful. Boundaries were also pushed with a 7am sunrise yoga session and a High Intensity Interval Training (HIIT) workout at sunset led by Reebok’s Ambassador Liv Lo. A combat workout was also conducted by W Maldives’ own fitness instructor Mark Angeles.
According to W Maldives, social media content generated during the event for #PerfectNever garnered a reach of 8,910,066 and 35,911,486 in impressions.
The actual #PerfectNever digital campaign launched on October 1 with a full video that summarises the #PerfectNever experience at W Maldives and a voiceover that encapsulates the campaign message. The influencers shared their #PerfectNever story through 60 seconds’ videos of their individual journeys; pictures of their perfect self and ‘tough fitness’ pictures of them geared in Reebok attire.
https://www.facebook.com/wmaldives/videos/10155712078700421/
An online contest is also organised for residents of Southeast Asia and the Pacific, in which they may enter by sharing their #PerfectNever stories online. The grand prize is an all-expense paid three-night stay at W Maldives for two, sponsored by both brands.
“We are excited to sponsor the Reebok’s Women new #PerfectNever marketing campaign, which resonates perfectly with the W Hotels’ lifestyle approach to delivering healthy lifestyle choices to their diverse W clientele. For W Maldives, this means applying our bold approach to wellness so any woman could look and feel good whenever she wants,” said Thomas Vaucouleur de Ville d’Avray, W Maldives’ General Manager.
W Maldives offers 77 escapes and suites located both ashore and overwater, including 28 Wonderful Beach Oasis, 46 Fabulous Overwater Oasis, 3 WOW Ocean Escape and one Extreme WOW Ocean Haven (the W brand’s interpretation of the Presidential Suite). Each chic and spacious escape features infinity plunge pool.
There is a mixture of six bars and restaurants at W Maldives. Kitchen, the all-day dining bistro, and Fire, where guests have their choice of four different barbecues, provide menus for everyone’s palate. Swim up to the pool bar Wet and order a light lunch. There is even a dining option on the resort’s private desert island, Gaathafushi, or Fish, the resort’s specialty seafood restaurant set over the water and under the stars. Fifteen Below is the only underground club in the Maldives, with its own resident DJ and a sushi bar Sushi Beat.
Guests can also spoil themselves with a selection of over 125 treatments at the award-winning overwater Away Spa.
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SAii Lagoon Maldives introduces brand signatures in wellness-led evolution

SAii Lagoon Maldives, Curio Collection by Hilton – part of the SAii Hotels & Resorts portfolio under S Hotels & Resorts – has officially relaunched with a refreshed brand identity built around the philosophy that ‘Peace of Mind is the Ultimate Luxury.’ In this renewed chapter, the resort positions itself not merely as a destination, but as a sanctuary of calm where personalised service, nature-inspired design, meaningful encounters, and sustainability are central to the guest experience.
The relaunch arrives at a moment when international travellers are placing increasing value on mindful journeys — prioritising not only physical comfort, but emotional clarity, genuine connection, and thoughtful care. SAii Lagoon Maldives’ new identity has been crafted in response to this shift, embracing slower, more intentional travel with a focus on wellbeing and cultural resonance.
This evolution signals more than just a visual rebrand. The introduction of Brand Signatures — a collection of curated experiences offered across the resort — marks a fundamental transformation. Designed to foster joy and tranquillity, these initiatives include:
- SAii Gurus, a team of friendly local experts who provide a warm welcome and help guests uncover authentic experiences and hidden gems;
- SAii Wellness Gurus, wellness specialists who deliver tailored care through yoga, guided meditation and spa therapies;
- Sensory Reception, an arrival experience that soothes with natural elements, calming aromas, and serene lighting;
- Digital Detox, an invitation to disconnect from screens and reconnect with self, nature, and companions, with electronic devices securely stored and charged;
- Fresh, Healthy, Happy, a dining philosophy that champions sustainably sourced ingredients and wholesome preparation across its signature outlets: Terra & Mar, Mr. Tomyam, Miss Olive Oyl, and the SAii Beach Club.
Guests can also enjoy refreshed spaces and an updated visual identity, with the newly imagined SAii Beach Club and SAii Spa anchoring the resort’s wellness-centric transformation. These enhancements aim to reflect SAii’s vibrant, relaxed spirit.
Alongside its guest-centred innovations, the resort maintains a strong commitment to environmental and community stewardship. SAii Lagoon Maldives has achieved Green Globe certification for three consecutive years and recently earned Gold Certification from the Environmental Impact Certification (EIC) by The Events Industry Council. Its sustainability efforts span the elimination of single-use plastics, carbon footprint reduction, marine conservation, and partnerships with local artisans and producers to support the regional economy.
Alexander Traeger, General Manager of SAii Lagoon Maldives, Curio Collection by Hilton and Crossroads Marina, remarked, “At SAii Lagoon Maldives, peace of mind begins the moment your toes touch our sun-kissed sands. More than just a stay, it’s a multi-island escape where ease, connection and purpose converge. From overwater serenity to underwater discovery, our refreshed identity and Brand Signatures ensure every moment is crafted with care — for our guests, the planet, and the communities around us.”
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.Here Maldives to redefine ultra-luxury with dual-island concept

Set to open in December 2025, the new ultra-bespoke private islands of .Here aim to redefine luxury travel in the Maldives. Envisioned as the pinnacle of modern hospitality, the retreat promises an elevated guest experience through intuitive service, transformative encounters and complete seclusion. Spanning two natural islands named Somewhere and Nowhere, .Here is designed to appeal to the world’s most discerning travellers, combining understated luxury with a sense of playfulness, all while placing the guest at the heart of the experience.
Nestled within a UNESCO Biosphere Reserve renowned for vibrant marine life and outstanding snorkelling and diving, the islands will feature just nine exclusive residences. A dedicated restaurant and bar will serve imaginative fusion cuisine inspired by global flavours. Guests of .Here will also have access to the amenities of the nearby Finolhu Baa Atoll, offering the opportunity to blend peaceful retreat with more lively diversions.
The project has been conceived by architectural firm KulörGroup, whose design respects and accentuates the slender shape of the islands. The concept balances immersive natural beauty with tailored luxury, catering to today’s elite travellers. Each residence will offer views of both sunrise and sunset and a unique mix of jungle canopy and vibrant turquoise waters—an embodiment of the duality that lies at the core of the brand’s identity.
On the island of Somewhere, expansive villas are positioned across both beach and sea, creating a hybrid of overwater and beachfront living for those unwilling to choose between the two. Each villa includes a 47-metre sky infinity pool complete with a cascading waterfall, and the interiors span over 1,200 square metres. Five residences comprise three en-suite bedrooms for up to eight adults, while two larger villas offer four bedrooms and over 1,400 square metres of space, accommodating up to eleven adults. Amenities include a bar, kitchen, indoor and outdoor living areas, water sports centre, 24-hour in-villa dining, and a dedicated Roohu (butler).
Nowhere, the second island, is intended as a fully private booking, exemplifying a new standard in exclusivity. It consists of a three-bedroom overwater villa of 1,000 square metres with a 15-metre private pool, and a five-bedroom Presidential Villa set across 2,400 square metres with a 28-metre pool and a private beach. Designed to accommodate up to 24 adults, Nowhere also houses the Fehi Spa and the resort’s fitness facilities.
Fehi Wellness, named after the Dhivehi word for ‘green,’ is reserved for guests staying on Nowhere, although treatments can also be arranged in-villa for those on Somewhere. The spa’s bespoke treatments merge ancient healing traditions with modern science, offering options such as salt stone and jade stone massages and aquatic reflexology. Each programme is tailored to individual preferences, further reflecting the island’s theme of duality.
Service across the island is elevated by the presence of a dedicated Roohu—meaning ‘soul’ in Dhivehi—assigned to each residence. These butlers are tasked with curating deeply personal and entirely unique guest experiences, operating with discretion and precision.
The dining experience is centred around the restaurant and bar, Safar, meaning ‘journey’ in Dhivehi. Open around the clock, resident chefs craft bespoke menus for guests to enjoy in-residence or at the overwater venue. From fine dining to relaxed beach picnics and villa-side barbecues, each meal is an invitation to discover new flavours.
Design elements across .Here have been conceived by the award-winning British studio Muza Lab, led by Inge Moore and Nathan Hutchins. Their interiors draw from the textures and tones of the natural environment, incorporating carved timbers, stones, and marbles that pay homage to Maldivian craft and culture, such as Dhoni boats and traditional Feyli sarongs.
Access to .Here is via a 30-minute scenic seaplane flight from Velana International Airport in Malé, completing the journey to a destination that promises to be unlike any other in the Maldives.
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Ocean-led healing: Blue Prescription returns to The Ritz-Carlton Maldives, Fari Islands

The Ritz-Carlton Maldives, Fari Islands, embraced by the tranquil waters of the Indian Ocean, has enhanced its acclaimed Blue Prescription wellness journey, first introduced in 2024. This elevated offering expands the resort’s commitment to promoting wellbeing through the healing power of water, with experiences designed to help guests reconnect with themselves and the world around them. Drawing on the calming effects of the ocean and inspired by the science of the ‘blue mind’ state, the reimagined Blue Prescription package brings together expert-led encounters, restorative landscapes and daily rituals, all under a new ‘Blue Rate’ that highlights the mental and emotional benefits of aquatic environments.
Mounting scientific evidence continues to underscore the importance of water-based landscapes, or ‘blue spaces’, in supporting mental health. Time spent near or in water has been shown to lower stress levels, ease anxiety, and promote feelings of calm, joy and connection. The rhythmic presence of water encourages a shift away from the overstimulated ‘red mind’ state into a more relaxed, creative and focused frame of mind. This connection between human wellbeing and the natural world is central to the philosophy behind the Blue Prescription.
For those seeking a reprieve from stress or looking to embed long-term wellness practices into their daily lives, The Ritz-Carlton Maldives, Fari Islands, offers the ideal setting. Surrounded by panoramic ocean views and carefully designed to reflect the flow of the sea, the resort’s iconic Ocean Pool Villas serve as calming sanctuaries. With uninterrupted views, private sun decks, plunge pools, and Bamford’s organic amenities, these villas provide a space to soothe the nervous system and encourage restorative sleep.
Guests are invited to immerse themselves in the ocean’s influence from morning to evening. Each stay begins with a welcome from the resort’s naturalists, offering an introduction to the island’s reef and marine life. Guided meditation takes place on the villa’s private deck, followed by a floating breakfast ceremony. Throughout the day, guests may explore floating sound baths, barefoot myofascial massage with Sarga Bodywork beside the sea, and guided snorkelling sessions that offer transformative encounters with vibrant marine ecosystems, including eagle rays and hawksbill turtles.
At the heart of the wellness experience is the B Balanced treatment at the resort’s spa, set above the shimmering lagoon. This 90-minute Bamford ritual uses breathwork, bamboo tapping and gua sha massage to recalibrate hormonal and energy imbalances. Surrounded by the gentle rhythm of the ocean, the treatment is designed to restore both body and mind.
A luxury yacht cruise invites guests to witness the natural joy of dolphins in the open sea, while the resort’s signature Defining Moment marks the day’s end with a sunset ritual featuring traditional Boduberu drumming and the blowing of the Sangu shell. These moments of natural ceremony are intended to honour the cycles of nature and reinforce a sense of presence.
As part of the Deep Blue Boost, guests may take part in the Masters of Crafts and Visiting Heroes programme, featuring leaders in wellness, conservation and adventure. From 19th to 22nd September, National Geographic Explorer and Kenyan shark scientist Gibbs Kuguru will visit the resort in collaboration with the Olive Ridley Project, offering guided snorkelling, conservation workshops and reflective sessions. Bamford’s wellness expert CJ Jones-Leake and breathwork coach Anthony Mullally will lead sessions on mindful movement, stress relief and holistic recovery, with a focus on improving vitality and mental clarity.
Even indirect exposure to water — such as listening to waves or visualising aquatic scenes — has been shown to activate calming neural pathways. To encourage this practice beyond the resort, each guest will receive a piece of artwork by resident Maldivian artist Shimha Shakeeb, alongside a wearable blue bangle made from ghost nets recovered through the resort’s Eye in the Sky conservation programme.
For those seeking a shorter or more simplified immersion, the Blue Rate Blue Rituals daily rate includes accommodation in an Ocean Pool Villa, a welcome session with resort naturalists, a floating breakfast ceremony and daily in-villa meditation.
The 2025 Blue Prescription includes a minimum four-night stay in an Ocean Pool Villa, a welcome by the resort’s naturalist team, one floating breakfast, daily poolside meditation, a 90-minute Bamford B Balanced treatment, a private coral regeneration session, guided snorkelling or diving with a naturalist, a Sarga Bodywork session on the villa’s deck, a luxury sunset yacht cruise, and mindful departure gifts including a painting by Shimha Shakeeb and a bracelet made from ghost nets. Prices start at USD 24,000 per person based on two adults sharing, and USD 20,500 for single occupancy, inclusive of all taxes and subject to availability.
Participation in Deep Blue Boost activities with visiting experts is subject to schedule and individually priced. The Blue Rate Blue Rituals daily rate is priced at USD 6,000 per person per night for double occupancy and USD 5,500 for single occupancy, including all taxes and subject to availability.
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