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W Maldives partners with Reebok Women to redefine perfection via #PerfectNever campaign

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W Maldives has partnered with the famous Reebok Women sports brand to host prominent influencers from seven countries, to redefine the notion of perfection via #PerfectNever campaign.

On August 25-27, Reebok Women invited 12 ladies from Southeast Asia and the Pacific to W Maldives as the faces and voices of their #PerfectNever campaign in the region, with the aim of flipping the conventional notion of perfection. The influencers include:

These are influencers with a huge following on social media (approximately 7.7 million collectively) and admired for their flawless lifestyles. With the #PerfectNever campaign set in the perfect environment, the aim of the happening was to show that there are more to these women than the airbrushed images on their social media accounts – the grit and the determination that makes them human and ‘perfect’ in their own way.

During the three-day event, these women shared their life journey during both individual and sharing interview sessions. At the forefront of their minds were topics on comparing oneself to others, body shaming, bullying, personal insecurities and society’s definition of beautiful. Boundaries were also pushed with a 7am sunrise yoga session and a High Intensity Interval Training (HIIT) workout at sunset led by Reebok’s Ambassador Liv Lo. A combat workout was also conducted by W Maldives’ own fitness instructor Mark Angeles.

According to W Maldives, social media content generated during the event for #PerfectNever garnered a reach of 8,910,066 and 35,911,486 in impressions.

The actual #PerfectNever digital campaign launched on October 1 with a full video that summarises the #PerfectNever experience at W Maldives and a voiceover that encapsulates the campaign message. The influencers shared their #PerfectNever story through 60 seconds’ videos of their individual journeys; pictures of their perfect self and ‘tough fitness’ pictures of them geared in Reebok attire.

https://www.facebook.com/wmaldives/videos/10155712078700421/

An online contest is also organised for residents of Southeast Asia and the Pacific, in which they may enter by sharing their #PerfectNever stories online. The grand prize is an all-expense paid three-night stay at W Maldives for two, sponsored by both brands.

“We are excited to sponsor the Reebok’s Women new #PerfectNever marketing campaign, which resonates perfectly with the W Hotels’ lifestyle approach to delivering healthy lifestyle choices to their diverse W clientele. For W Maldives, this means applying our bold approach to wellness so any woman could look and feel good whenever she wants,” said Thomas Vaucouleur de Ville d’Avray, W Maldives’ General Manager.

W Maldives offers 77 escapes and suites located both ashore and overwater, including 28 Wonderful Beach Oasis, 46 Fabulous Overwater Oasis, 3 WOW Ocean Escape and one Extreme WOW Ocean Haven (the W brand’s interpretation of the Presidential Suite). Each chic and spacious escape features infinity plunge pool.

There is a mixture of six bars and restaurants at W Maldives. Kitchen, the all-day dining bistro, and Fire, where guests have their choice of four different barbecues, provide menus for everyone’s palate. Swim up to the pool bar Wet and order a light lunch. There is even a dining option on the resort’s private desert island, Gaathafushi, or Fish, the resort’s specialty seafood restaurant set over the water and under the stars. Fifteen Below is the only underground club in the Maldives, with its own resident DJ and a sushi bar Sushi Beat.

Guests can also spoil themselves with a selection of over 125 treatments at the award-winning overwater Away Spa.

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Four Seasons Resort Maldives at Kuda Huraa to stage 14th edition of Surfing Champions Trophy

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The Indian Ocean provides consistent surf conditions throughout the year, but each September, Four Seasons Resort Maldives at Kuda Huraa hosts the Surfing Champions Trophy at the Sultans break. The event is scheduled to return from 4 to 11 September 2026, bringing together professional surfers, guests and spectators.

Now in its 14th edition, the Surfing Champions Trophy is an invitation-only event featuring professional surfers competing across three board disciplines: single fin, twin fin and thruster. The competition takes place at Sultans, a reef break in North Malé Atoll, with Four Seasons Resort Maldives at Kuda Huraa serving as the base for participants, officials and attending guests.

The line-up for the 2026 edition will be announced in stages in the coming months.

The event was first held in 2011, with Mark Occhilupo winning all three divisions and the Grand Champions Final. Since then, previous winners have included Damien Hardman (2012), Taylor Knox (2013), Dave Rastovich (2014), Shane Dorian (2015), Taj Burrow (2016, 2017 and 2024), Josh Kerr (2018 and 2019), Kelly Slater (2022), and Joel Parkinson (2023).

Over the years, the competition has also featured a range of international surfers, including Carissa Moore, Maya Gabeira, Tom Curren, Rob Machado, Layne Beachley, Bethany Hamilton, Mikey February, Jeremy Flores and Jadson Andre.

The 2025 edition saw Tahitian surfer Michel Bourez secure victory despite sustaining a hamstring injury during the event. He won both the thruster division and the Grand Champions Final, achieving the only perfect score of the competition in the closing moments of the final. Other participants included Owen Wright, Jesse Mendes, Craig Anderson and Maldivian wildcard Ismail Rasheed.

In parallel with the event, the resort offers the “Surf’s Up” package, which includes coaching sessions with Tropicsurf professionals, guided surf trips, daily yoga sessions, spa treatments, and accommodation with transfers. The package is available to guests seeking to participate in surf-related activities during the event period.

Updates on the 2026 competition, including participant announcements, will be released through official channels of the Surfing Champions Trophy and Four Seasons Resort Maldives at Kuda Huraa.

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JOALI brings England football legend Fara Williams to Maldives

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JOALI has announced a partnership with retired footballer Fara Williams, who will visit JOALI Maldives and JOALI BEING this April to lead a series of football-related activities for guests and the local community.

Fara Williams is among the most capped players in English football history, with 172 international appearances for the England women’s national team. Over the course of her career, she represented clubs including Chelsea and Charlton Athletic, and captained Everton to victory in the Premier League Cup in 2008 and the FA Women’s Cup in 2010.

As part of the initiative, Williams will host a football workshop for girls from Dhuvaafaru Island on 11 April 2026. The session is intended to support the development of women’s football in the Maldives and reflects JOALI’s engagement with communities in Raa Atoll.

In addition, family-focused football sessions will be held for resort guests on 13 April at JOALI Maldives and on 17 April at JOALI BEING. These sessions will provide children and families with the opportunity to participate in football activities guided by Williams.

JOALI Maldives offers villas starting from USD 3,256 per night for two guests sharing a Water Villa with Pool on a bed and breakfast basis. At JOALI BEING, villas start from USD 3,162 per night for two guests sharing an Ocean Pool Villa on a bed and breakfast basis.

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Grand Park Kodhipparu to host lunar-themed experiences in May

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Grand Park Kodhipparu Maldives has unveiled Moon Over Kodhipparu, a month-long programme of curated lunar-inspired experiences scheduled to take place throughout May 2026. Drawing on the natural rhythm of the moon, the resort invites guests to experience the Maldives through a series of immersive activities designed to foster connection to self, others, and the surrounding island environment.

Set against the Indian Ocean, the programme structures each significant lunar phase as a distinct experiential segment. The Flower Full Moon at the beginning of the month introduces a theme of renewal, with activities including guided sound healing sessions, sunset cruises that extend into moonlit lagoon journeys, and oceanfront dining experiences.

Midway through the month, the Super New Moon presents a contrasting focus on stillness and reflection. Guests are invited to participate in beachside wellness sessions, starlit cruises under dark skies, and night fishing experiences guided by the natural rhythm of the sea.

The programme concludes with the Blue Moon on 31 May, marked by a series of experiences centred on celebration and connection, including couples’ spa treatments, lagoon cruises, and curated dining experiences under moonlight.

In addition to these key lunar events, the programme runs throughout May with a range of experiences integrated into the resort offering. Evening options include private beach lounge settings illuminated by lanterns, alongside a selection of botanical cocktails reflecting the changing tones of the night sky. The resort also offers tailored private dining and proposal arrangements, as well as a Mother’s Day concept that enables guests to arrange personalised experiences for travelling family members.

The programme reflects a broader trend in luxury travel towards experience-led stays. At Grand Park Kodhipparu Maldives, this is reflected through the integration of wellness, dining, and ocean-based activities into a structured programme designed to create continuity across the guest experience.

Guests are able to access the programme through the resort’s “Night on Us” offer, available for bookings made until 30 April 2026. The offer includes two complimentary nights on a six-night stay, allowing guests additional time to engage with multiple phases of the programme. It is valid for stays through 31 October 2026.

Located approximately 20 minutes by speedboat from Velana International Airport, Grand Park Kodhipparu Maldives offers overwater villas, a house reef, and a range of curated experiences that reflect the natural and cultural setting of the Maldives.

Through Moon Over Kodhipparu, the resort continues to expand its experience offering by aligning guest activities with natural cycles and structured programming.

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