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W Maldives partners with Reebok Women to redefine perfection via #PerfectNever campaign

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W Maldives has partnered with the famous Reebok Women sports brand to host prominent influencers from seven countries, to redefine the notion of perfection via #PerfectNever campaign.

On August 25-27, Reebok Women invited 12 ladies from Southeast Asia and the Pacific to W Maldives as the faces and voices of their #PerfectNever campaign in the region, with the aim of flipping the conventional notion of perfection. The influencers include:

These are influencers with a huge following on social media (approximately 7.7 million collectively) and admired for their flawless lifestyles. With the #PerfectNever campaign set in the perfect environment, the aim of the happening was to show that there are more to these women than the airbrushed images on their social media accounts – the grit and the determination that makes them human and ‘perfect’ in their own way.

During the three-day event, these women shared their life journey during both individual and sharing interview sessions. At the forefront of their minds were topics on comparing oneself to others, body shaming, bullying, personal insecurities and society’s definition of beautiful. Boundaries were also pushed with a 7am sunrise yoga session and a High Intensity Interval Training (HIIT) workout at sunset led by Reebok’s Ambassador Liv Lo. A combat workout was also conducted by W Maldives’ own fitness instructor Mark Angeles.

According to W Maldives, social media content generated during the event for #PerfectNever garnered a reach of 8,910,066 and 35,911,486 in impressions.

The actual #PerfectNever digital campaign launched on October 1 with a full video that summarises the #PerfectNever experience at W Maldives and a voiceover that encapsulates the campaign message. The influencers shared their #PerfectNever story through 60 seconds’ videos of their individual journeys; pictures of their perfect self and ‘tough fitness’ pictures of them geared in Reebok attire.

https://www.facebook.com/wmaldives/videos/10155712078700421/

An online contest is also organised for residents of Southeast Asia and the Pacific, in which they may enter by sharing their #PerfectNever stories online. The grand prize is an all-expense paid three-night stay at W Maldives for two, sponsored by both brands.

“We are excited to sponsor the Reebok’s Women new #PerfectNever marketing campaign, which resonates perfectly with the W Hotels’ lifestyle approach to delivering healthy lifestyle choices to their diverse W clientele. For W Maldives, this means applying our bold approach to wellness so any woman could look and feel good whenever she wants,” said Thomas Vaucouleur de Ville d’Avray, W Maldives’ General Manager.

W Maldives offers 77 escapes and suites located both ashore and overwater, including 28 Wonderful Beach Oasis, 46 Fabulous Overwater Oasis, 3 WOW Ocean Escape and one Extreme WOW Ocean Haven (the W brand’s interpretation of the Presidential Suite). Each chic and spacious escape features infinity plunge pool.

There is a mixture of six bars and restaurants at W Maldives. Kitchen, the all-day dining bistro, and Fire, where guests have their choice of four different barbecues, provide menus for everyone’s palate. Swim up to the pool bar Wet and order a light lunch. There is even a dining option on the resort’s private desert island, Gaathafushi, or Fish, the resort’s specialty seafood restaurant set over the water and under the stars. Fifteen Below is the only underground club in the Maldives, with its own resident DJ and a sushi bar Sushi Beat.

Guests can also spoil themselves with a selection of over 125 treatments at the award-winning overwater Away Spa.

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Sea, sand, and Centara: Maldivian escape at Machchafushi Island Resort & Spa

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Located in South Ari Atoll, Machchafushi Island Resort & Spa Maldives, part of The Centara Collection, offers a retreat for those seeking both adventure and relaxation. With panoramic views of the Indian Ocean, a diverse choice of dining, an award-winning house reef, and a UNESCO-protected marine reserve nearby, guests are presented with opportunities to explore, discover new flavours, and enjoy moments of calm. The resort now extends exclusive savings and benefits through its Sea, Sand, & Centara offer, welcoming families and couples to plan their next Maldivian escape.

The property features 112 elegant beachfront and overwater villas that blend island character with contemporary design. Options range from the intimate Beach Villa, designed for couples, to the spacious Club Two Bedroom Beach Pool Villa, well suited for families or friends travelling together.

Guests can spend their days exploring the surrounding coral reefs and marine life. A short distance from the harbour channel lies the island’s notable attraction, the Shipwreck, where nurse sharks, stonefish, and schools of glassfish can be found. For alternative experiences, visitors may take a semi-submarine excursion, embark on a big game fishing trip, or explore the waters by kayak or paddleboard.

Wellness is also central to the resort experience, with SPA Cenvaree offering treatments that combine ancient Thai healing with modern techniques. Therapies range from massages to facials and holistic practices. A 200-year-old Banyan Tree nearby serves as a cultural and spiritual landmark, where guests are invited to join a mindful blessing ritual that connects them with nature.

Dining at the resort spans six restaurants and bars. Reef serves international breakfast buffets, Mare Azzuro offers Italian-inspired dishes, and Suan Bua presents Thai cuisine. Aqua provides a lagoon-side setting for evening drinks, while Coral Bar & Lounge offers a more casual atmosphere.

The Sea, Sand, & Centara offer provides guests with savings and additional benefits. CentaraThe1 members receive 45 per cent off flexible meal plan rates, while non-members receive 30 per cent. All guests enjoy a 30 per cent discount on seaplane transfers with a minimum stay of two to six nights. Overwater and Club Pool Villa guests are welcomed with handmade chocolates and fresh tropical fruit. Families benefit from a complimentary picnic lunch, while couples can enjoy a private three-course dinner on the beach. Guests may also enhance their stay with floating breakfasts, decorated beds on the first night, discounted water sports, spa treatments, and food and beverage offers. Children aged six and under stay and dine free of charge under their parents’ meal plan, with complimentary use of snorkelling gear, kayaks, and pedalos also included.

The booking and stay period for this promotion runs until 10 January 2026.

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Centara Mirage Lagoon Maldives welcomes GCC families with Stay 3, Pay 2 offer

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Situated in the North Malé Atoll, Centara Mirage Lagoon Maldives offers a setting that combines family entertainment, adventure, and relaxation. The resort has been designed to provide memorable experiences for guests of all ages, with activities to enjoy, opportunities to relax, and plenty of ways for families to spend time together. A Stay 3, Pay 2 offer is currently available, providing every third night complimentary for guests planning their summer holidays.

Centara Mirage Lagoon Maldives is particularly popular among Emirati and GCC families, as every aspect of the resort has been developed with their needs in mind. Its accessibility from Dubai and other GCC cities, combined with a short speedboat transfer on arrival, ensures a seamless journey to the island. Accommodation options include beachfront rooms and overwater villas tailored to different family sizes. The Mirage Panoramic Room caters for families of four with bunk beds, a king-sized bed, a terrace, and an outdoor bathtub. Those seeking more space can choose the Mirage Overwater Sunset Villa, which includes a jacuzzi, or the Four-Bedroom Mirage Beach House, ideal for larger groups and offering direct views of the Indian Ocean.

The resort is part of The Atollia by Centara Hotels & Resorts, an island destination featuring two distinct properties. Centara Mirage Lagoon Maldives is designed with a family focus, incorporating a playful, underwater-inspired theme, while its sister property, Centara Grand Lagoon Maldives, offers a more private retreat with fine dining and wellness facilities at SPA Cenvaree Retreat. Guests benefit from the combined offerings of both resorts, with opportunities for relaxation, exploration, and dining that reflect the warmth of Thai hospitality alongside Maldivian island living.

A key attraction is the award-winning SPA Cenvaree, which caters to both adults and children. Adults can choose from treatments such as traditional Thai massages and Ayurvedic therapies, while younger guests can enjoy the Candy Spa, which provides child-friendly options including facials, manicures, pedicures, and edible treatments.

Families can also take advantage of a large outdoor water complex, which includes swimming pools, a kids’ pool, a lazy river, and an aquatic playground. Supervised activities are available at the kids’ club, while teenagers have their own dedicated E-Zone. For those seeking adventure, the resort provides water sports such as parasailing, jet skiing, and windsurfing, as well as snorkelling, diving excursions, and PADI-certified diving courses to explore nearby reefs.

Dining options are diverse, with a variety of restaurants offering international and regional cuisines. Guests can begin their day with breakfast at The Sailhouse, enjoy ice cream from Scoops, sample Italian dishes at Acqua, and end with a Thai dinner at Suan Bua. In addition, guests may choose dining packages such as Atollia Destination Half Board Plus, Full Board Plus, or All-Inclusive, which provide access to ten restaurants across the two properties.

This summer, Centara Mirage Lagoon Maldives is extending its Stay 3, Pay 2 offer, valid for bookings made until 30 September for stays up to 30 November. Guests are able to extend their holiday by paying for six nights and staying nine, or for four and staying six, providing additional time to enjoy the island’s beaches, water facilities, and spa. Accommodation includes 145 villas, whether located on the beach or over water, each equipped with a private outdoor bathtub, jacuzzi, or pool.

The offer comes with conditions: the stay must be under the same guest’s name and cannot be transferred, CentaraThe1 membership benefits and other promotions do not apply, and the offer cannot be combined with vouchers or exchanged for cash. For families from the GCC region and beyond, this promotion represents an opportunity to extend their holiday while making the most of the resort’s activities and services.

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THE OZEN COLLECTION marks four years of partnership with Bodegas Viñátigo

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THE OZEN COLLECTION has marked four years of partnership with Bodegas Viñátigo, the Tenerife-based winery recognised for reviving nearly-lost grape varieties from the Canary Islands. For more than three decades, the winery’s vineyards, cultivated in volcanic soils, have preserved traditional winemaking heritage, a philosophy that aligns with THE OZEN COLLECTION’s focus on authentic, terroir-inspired experiences. The collaboration extends beyond seasonal events, with Bodegas Viñátigo’s wines available year-round through THE OZEN COLLECTION’s holiday programmes: the RESERVE™ Plan at OZEN RESERVE BOLIFUSHI and the INDULGENCE™ Plan at OZEN LIFE MAADHOO.

Winemaker Juan Jesús Méndez reflected on the collaboration, stating: “THE OZEN COLLECTION has become an integral chapter in our story. Over these years, we have developed a deep understanding of their vision and clientele. To see our wines travel from Tenerife’s volcanic soils to the Maldives’ shores has been extraordinary. The enthusiasm of guests and connoisseurs continues to inspire us to create new expressions and strengthen this valued partnership.”

Celebrations will begin at OZEN LIFE MAADHOO from 24 to 26 November, featuring an evening at the underwater restaurant M6m, a dinner at TRADITION PEKING, and a sundowner at HUDHU BAY Beach Club, where guests can enjoy Bodegas Viñátigo wines against the backdrop of the Maldivian sunset.

From 28 to 30 November, OZEN RESERVE BOLIFUSHI will host events at ORIGINƎ, a Canary-Asian fusion dining experience at SOYI, and sunset wine gatherings on the beach, designed to highlight rare Canary Islands vintages and encourage interaction between guests and winemakers.

These curated events provide opportunities for guests to meet the winemakers, learn about their craft, and experience food pairings that enhance each wine’s character. Nicolas Laguette, Director of Wines at Atmosphere Core, commented: “Canary Wine transcends simple consumption; it forges connections between people and cultures. Our partnership with Bodegas Viñátigo, who produce some of the most distinctive wines that even captivated Shakespeare, has significantly enriched our offerings. It has also elevated guest experiences and contributed to our wine programme receiving notable recognition and awards.”

THE OZEN COLLECTION continues to offer curated wine experiences throughout the year, including pairing dinners and sommelier-led tastings. Travellers can explore these vintages while benefitting from 25% savings on direct bookings, combining luxury with value.

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