Featured
W Maldives partners with Reebok Women to redefine perfection via #PerfectNever campaign
W Maldives has partnered with the famous Reebok Women sports brand to host prominent influencers from seven countries, to redefine the notion of perfection via #PerfectNever campaign.
On August 25-27, Reebok Women invited 12 ladies from Southeast Asia and the Pacific to W Maldives as the faces and voices of their #PerfectNever campaign in the region, with the aim of flipping the conventional notion of perfection. The influencers include:
- Reebok Ambassador – Liv Lo
- Indonesia – Naysilla Mirdad, actress
- Indonesia – Olivia Lazuardy, fashion blogger
- Thailand – Lydia Sarunrat Deane, singer
- Singapore – Andrea Chong, fashion and travel blogger
- Singapore – Melissa Celestine Koh, fashion and travel blogger
- Malaysia – Kiran Jassal, model and Miss Universe Malaysia 2016
- Malaysia – Venice Min, blogger
- Philippines – Laureen Uy, blogger
- Philippines – Katarina Rodriguez, model and Asia’s Next Top Model finalist
- Vietnam – Chau Bui, fashion icon
- Australia – Amy Maree Comber, makeup artist and YouTuber
- Australia – Keira Rumble, travel and lifestyle blogger
These are influencers with a huge following on social media (approximately 7.7 million collectively) and admired for their flawless lifestyles. With the #PerfectNever campaign set in the perfect environment, the aim of the happening was to show that there are more to these women than the airbrushed images on their social media accounts – the grit and the determination that makes them human and ‘perfect’ in their own way.

During the three-day event, these women shared their life journey during both individual and sharing interview sessions. At the forefront of their minds were topics on comparing oneself to others, body shaming, bullying, personal insecurities and society’s definition of beautiful. Boundaries were also pushed with a 7am sunrise yoga session and a High Intensity Interval Training (HIIT) workout at sunset led by Reebok’s Ambassador Liv Lo. A combat workout was also conducted by W Maldives’ own fitness instructor Mark Angeles.

According to W Maldives, social media content generated during the event for #PerfectNever garnered a reach of 8,910,066 and 35,911,486 in impressions.
The actual #PerfectNever digital campaign launched on October 1 with a full video that summarises the #PerfectNever experience at W Maldives and a voiceover that encapsulates the campaign message. The influencers shared their #PerfectNever story through 60 seconds’ videos of their individual journeys; pictures of their perfect self and ‘tough fitness’ pictures of them geared in Reebok attire.
https://www.facebook.com/wmaldives/videos/10155712078700421/
An online contest is also organised for residents of Southeast Asia and the Pacific, in which they may enter by sharing their #PerfectNever stories online. The grand prize is an all-expense paid three-night stay at W Maldives for two, sponsored by both brands.
“We are excited to sponsor the Reebok’s Women new #PerfectNever marketing campaign, which resonates perfectly with the W Hotels’ lifestyle approach to delivering healthy lifestyle choices to their diverse W clientele. For W Maldives, this means applying our bold approach to wellness so any woman could look and feel good whenever she wants,” said Thomas Vaucouleur de Ville d’Avray, W Maldives’ General Manager.

W Maldives offers 77 escapes and suites located both ashore and overwater, including 28 Wonderful Beach Oasis, 46 Fabulous Overwater Oasis, 3 WOW Ocean Escape and one Extreme WOW Ocean Haven (the W brand’s interpretation of the Presidential Suite). Each chic and spacious escape features infinity plunge pool.
There is a mixture of six bars and restaurants at W Maldives. Kitchen, the all-day dining bistro, and Fire, where guests have their choice of four different barbecues, provide menus for everyone’s palate. Swim up to the pool bar Wet and order a light lunch. There is even a dining option on the resort’s private desert island, Gaathafushi, or Fish, the resort’s specialty seafood restaurant set over the water and under the stars. Fifteen Below is the only underground club in the Maldives, with its own resident DJ and a sushi bar Sushi Beat.
Guests can also spoil themselves with a selection of over 125 treatments at the award-winning overwater Away Spa.
Featured
Ritz-Carlton Maldives, Fari Islands unveils conservation achievements and new green goals
Part of the innovative Fari Islands lifestyle concept, The Ritz-Carlton Maldives, Fari Islands has embedded sustainability into its operations since its opening in 2021. Rooted in environmentally conscious architecture and design, the resort reflects on a year of significant achievements while outlining its goals for 2026.
Environment & Conservation
A destination that has become an iconic addition to the Indian Ocean is also a centre for environmental innovation and education. Under the guidance of its naturalist team, the resort launched a number of new and enhanced conservation programmes in 2025, engaging more than 1,000 guests. These initiatives included a new coral adoption programme that established a dedicated coral sanctuary, a coral nursery snorkelling activity for teenagers, and Ocean Discovery through VR, a virtual reality underwater journey designed to introduce guests to marine life from a fresh perspective.
Educational programming for children was expanded through the Little Conservationists initiative, which now incorporates fish cameras and hydrophones, enabling young guests to record underwater sounds and discover the hidden “voices” of the reef. The Eco Heroes activity was also enhanced with new ocean science experiments that help children understand currents, salinity, and ocean acidification through hands-on learning.
“Eye in the Sky” Ocean Plastics Detection and Research
Led by the resort’s naturalists in collaboration with a progressive research community, The Ritz-Carlton Maldives, Fari Islands became the first resort in the Maldives to launch a UAV-based ocean plastics detection initiative. First introduced by Dr Melissa Duncan-Schiele, the project analyses how ocean plastics move with wind and currents and identifies areas of accumulation. The goal is to develop a methodology that can be replicated nationally for collective plastic monitoring.
Since opening, the resort has completed 902 drone flights. In 2025 alone, it carried out 84 surveys totalling more than 21 hours of flying time. To date, the resort has removed over 1,840 kilograms of ghost nets, including 450 kilograms this year. Research findings will be shared in 2026.
Marine Life Monitoring
The drone programme also documents wildlife activity, providing valuable insights into species behaviour and distribution. In 2025, more than 17 species were recorded, including a blue whale, a pod of orcas, ornate eagle rays, guitarfish, and blacktip reef sharks.
Through its partnership with the Olive Ridley Project (ORP), the resort contributes sightings of sea turtles and reports of ghost gear. In 2025, 15 turtle sightings were submitted to the national database, and the team rescued six turtles found entangled in abandoned nets.
Coral Regeneration
The resort’s coral regeneration programme continues to restore degraded reef areas using coral fragments attached to rebar frames. In 2025, 140 new frames were planted, bringing the total to 243. More than 2,500 coral fragments were planted this year, with 290 guests participating.
A coral nursery trial was also launched to grow corals for direct transplantation onto the house reef. As a result, 25 healthy Acropora colonies were planted. A new coral sanctuary was opened this year, with guests able to visit the nursery via a designated swimming jetty.
Sustainable Practices
In 2025, the resort significantly reduced its energy consumption and waste through property-wide initiatives. With the addition of a solar garden and an expanded rooftop solar panel network, solar capacity at Fari Islands increased threefold to 6.4 MWp—enough to supply up to 50 per cent of the islands’ energy demand.
The resort further strengthened its commitment to reducing single-use waste by replacing coffee pods with ground-coffee machines and introducing a range of food-waste initiatives, including repurposing fruit peels and offering coffee-scrub workshops for staff. The spa transitioned to fully digital intake forms, dramatically reducing paper use, while housekeeping implemented textile-waste reduction measures and expanded its slipper-donation programme for local communities.
New landscape systems, including motion sensors, photocells, and sensor taps, lowered water and energy use. A biodigester was introduced to improve wet-waste processing, while regular community planting and beach-cleaning projects on local islands encouraged engagement through donations of plants and compost.
Community Footprints
Through its Community Footprints programme, the resort continued to foster environmental awareness among young people. Its strong relationships with local schools enabled visits from the naturalist team, who hosted recycling competitions, delivered plastic pollution awareness sessions, and conducted mangrove-planting activities to highlight the importance of coastal ecosystems.
Within the resort, Ladies and Gentlemen took part in activities for 12 global environmental dates, including Plastic Free Day, Earth Day, Shark Awareness Day, and Ocean Clean Up Day. Thirteen clean-up events—both beach and underwater—were conducted, along with waste management training.
Looking Ahead to 2026
Maintaining its “plasticarian” ethos remains a priority. In 2026, the resort aims to reduce single-use plastics by 80 per cent. Reusable glass water bottles, bamboo-based personal consumables, refillable amenities, and sustainable straws are already in place. Bamford amenities, aligned with shared values of mindful living, are replenished on-site, and the resort’s desalination plant further reduces plastic imports. A targeted 5 per cent reduction in water consumption and a 20 per cent increase in compost production form part of next year’s ambitions.
Building on its 2025 achievements, The Ritz-Carlton Maldives, Fari Islands aims to further elevate the guest experience with thoughtfully designed sustainability-driven activities, including its signature Masters of Crafts and Visiting Hero programmes. Details of the 2026 line-up will be announced in due course.
Featured
Huvafen Fushi partners with Forbes Travel Guide in pursuit of five-star status
Huvafen Fushi, the resort internationally recognised for pioneering signature Maldivian luxury, has announced its official association with Forbes Travel Guide (FTG), the only independent global rating system dedicated to luxury hospitality.
The decision marks a deliberate step for the resort, underscoring its commitment to meeting the gold standard of intuitive service on an international scale. After two decades of setting architectural and experiential milestones—such as unveiling the world’s first underwater spa and introducing the Maldives’ first underground wine cellar, Vinum—Huvafen Fushi is now focused on demonstrating its exceptional service culture against the industry’s most rigorous and objective criteria.
The resort’s ultimate aim is to attain the prestigious Forbes Travel Guide Five-Star rating in 2026.
General Manager Noel Cameron stated, “For Huvafen, luxury is effortless and authenticity shines through. Our brand has always been about trailblazing and crafting moments that transcend the ordinary. Now, we’re putting our confidence to the test by inviting the global authority on luxury to evaluate the very core of our offering: the quality and consistency of how we make our guests feel.”
Unlike rating systems that rely on volume or guest reviews, the FTG evaluation process is entirely independent, with anonymous professional inspectors assessing properties based on up to 900 stringent standards. The criteria place significant weight on emotional connection and anticipatory service—the subtle, intuitive gestures that have long defined Huvafen’s approach.
This partnership marks a new chapter for Huvafen Fushi, reflecting its evolution towards uncompromising, verified excellence. It positions the resort to resonate even more strongly with discerning, forward-thinking travellers seeking authentic connection and meaningful transformation.
Celebration
Sun Siyam Olhuveli kicks off festive season with Charith N. Silva Cake Mixing
Sun Siyam Olhuveli has ushered in the holiday season with a new twist on its much-loved annual Festive Cake Mixing event, held on 23 November. This year, the celebration was led by acclaimed Sri Lankan chef and viral social media personality Charith N. Silva, the creative force behind @wildcookbook and one of South Asia’s most influential culinary storytellers.
Charith, a sensation across YouTube, TikTok, and Instagram with an audience of several million, is widely recognised for his bold fire-cooking techniques, visually striking outdoor food rituals, and distinctive, high-energy narrative style. He recently secured a coveted place on the Forbes 30 Under 30 Asia 2025 list in the Arts (Art & Style, Food & Drink) category, underscoring his growing influence on contemporary food culture in the region. He is one of a new wave of young chefs blending local flavours with global inspiration and is the owner of the restaurant “Wildish” in Colombo.
Bringing his creative flair to Sun Siyam Olhuveli, Charith said, “Bringing my energy to Sun Siyam Olhuveli was surreal; the people, the Maldivian spirit, the flavour play, everything clicked into one unforgettable festive moment.”
This year’s cake mixing unfolded like an island celebration, complete with lively music, bursts of aromatic spices, and an energetic atmosphere. Resort teams and guests layered fruits, nuts, and spirits in a spirited display, with Charith driving the momentum through his trademark spontaneity. The result was a vibrant, social, and playful reimagining of a classic festive tradition.
Festivities continued on 24 November with an exclusive live cooking demonstration by Charith, giving guests the chance to experience his signature “wild” cooking style firsthand against the lagoon backdrop of the resort.
“This celebration reflects the new creative pulse of Sun Siyam Olhuveli. Charith brought an energy that aligns perfectly with our evolving lifestyle identity, making this year’s cake mixing one of our most memorable yet,” said Hassan Adil, General Manager at Sun Siyam Olhuveli.
With the festive season now in full swing, Sun Siyam Olhuveli invites guests to join MYSTIVAL 2025–2026, the resort’s year-end celebration taking place from 21 December 2025 to 8 January 2026, featuring hypnotic beats, immersive dining, playful rituals, and a series of kaleidoscopic island experiences designed to inspire connection and celebration.
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