Featured
W Maldives partners with Reebok Women to redefine perfection via #PerfectNever campaign

W Maldives has partnered with the famous Reebok Women sports brand to host prominent influencers from seven countries, to redefine the notion of perfection via #PerfectNever campaign.
On August 25-27, Reebok Women invited 12 ladies from Southeast Asia and the Pacific to W Maldives as the faces and voices of their #PerfectNever campaign in the region, with the aim of flipping the conventional notion of perfection. The influencers include:
- Reebok Ambassador – Liv Lo
- Indonesia – Naysilla Mirdad, actress
- Indonesia – Olivia Lazuardy, fashion blogger
- Thailand – Lydia Sarunrat Deane, singer
- Singapore – Andrea Chong, fashion and travel blogger
- Singapore – Melissa Celestine Koh, fashion and travel blogger
- Malaysia – Kiran Jassal, model and Miss Universe Malaysia 2016
- Malaysia – Venice Min, blogger
- Philippines – Laureen Uy, blogger
- Philippines – Katarina Rodriguez, model and Asia’s Next Top Model finalist
- Vietnam – Chau Bui, fashion icon
- Australia – Amy Maree Comber, makeup artist and YouTuber
- Australia – Keira Rumble, travel and lifestyle blogger
These are influencers with a huge following on social media (approximately 7.7 million collectively) and admired for their flawless lifestyles. With the #PerfectNever campaign set in the perfect environment, the aim of the happening was to show that there are more to these women than the airbrushed images on their social media accounts – the grit and the determination that makes them human and ‘perfect’ in their own way.
During the three-day event, these women shared their life journey during both individual and sharing interview sessions. At the forefront of their minds were topics on comparing oneself to others, body shaming, bullying, personal insecurities and society’s definition of beautiful. Boundaries were also pushed with a 7am sunrise yoga session and a High Intensity Interval Training (HIIT) workout at sunset led by Reebok’s Ambassador Liv Lo. A combat workout was also conducted by W Maldives’ own fitness instructor Mark Angeles.
According to W Maldives, social media content generated during the event for #PerfectNever garnered a reach of 8,910,066 and 35,911,486 in impressions.
The actual #PerfectNever digital campaign launched on October 1 with a full video that summarises the #PerfectNever experience at W Maldives and a voiceover that encapsulates the campaign message. The influencers shared their #PerfectNever story through 60 seconds’ videos of their individual journeys; pictures of their perfect self and ‘tough fitness’ pictures of them geared in Reebok attire.
https://www.facebook.com/wmaldives/videos/10155712078700421/
An online contest is also organised for residents of Southeast Asia and the Pacific, in which they may enter by sharing their #PerfectNever stories online. The grand prize is an all-expense paid three-night stay at W Maldives for two, sponsored by both brands.
“We are excited to sponsor the Reebok’s Women new #PerfectNever marketing campaign, which resonates perfectly with the W Hotels’ lifestyle approach to delivering healthy lifestyle choices to their diverse W clientele. For W Maldives, this means applying our bold approach to wellness so any woman could look and feel good whenever she wants,” said Thomas Vaucouleur de Ville d’Avray, W Maldives’ General Manager.
W Maldives offers 77 escapes and suites located both ashore and overwater, including 28 Wonderful Beach Oasis, 46 Fabulous Overwater Oasis, 3 WOW Ocean Escape and one Extreme WOW Ocean Haven (the W brand’s interpretation of the Presidential Suite). Each chic and spacious escape features infinity plunge pool.
There is a mixture of six bars and restaurants at W Maldives. Kitchen, the all-day dining bistro, and Fire, where guests have their choice of four different barbecues, provide menus for everyone’s palate. Swim up to the pool bar Wet and order a light lunch. There is even a dining option on the resort’s private desert island, Gaathafushi, or Fish, the resort’s specialty seafood restaurant set over the water and under the stars. Fifteen Below is the only underground club in the Maldives, with its own resident DJ and a sushi bar Sushi Beat.
Guests can also spoil themselves with a selection of over 125 treatments at the award-winning overwater Away Spa.
Awards
Ifuru Island Maldives wins Best Premium All-Inclusive Resort at Golden Travel Awards 2025

Ifuru Island Maldives has been officially named Best Premium All-Inclusive Resort Maldives 2025 by the prestigious Golden Travel Award, recognising the resort’s exceptional guest experience and innovative all-inclusive offering. The resort distinguished itself through its commitment to redefining the premium all-inclusive concept with a bold combination of curated adventures, gourmet dining, and a true sense of luxury.
Marcel Sawyer, General Manager of Ifuru Island Maldives, expressed pride in the recognition, noting that it celebrates the dedication and passion the team invests in creating unforgettable moments for every guest. He emphasised that the resort’s experience is designed to offer guests the freedom to relax, explore, and feel truly at home, all within the comforts of a premium all-inclusive package.
Ifuru Island Maldives has quickly established a strong reputation with its thoughtfully crafted ‘Exclusively Yours’ Premium All-Inclusive package. With a fresh approach to luxury and authenticity, the resort continues to resonate with modern travellers who seek both comfort and meaningful connections.
This acknowledgment from the Golden Travel Award further solidifies Ifuru Island’s growing reputation as one of the Maldives’ most distinctive and experience-driven destinations.
Featured
Float & Flow Yoga debuts at Holiday Inn Kandooma Maldives

Holiday Inn Resort Kandooma Maldives now offers guests a unique wellness activity: Float & Flow Yoga. Set amidst the picturesque surroundings of crystal-clear waters, this innovative session blends balance, movement, and mindfulness on a stand-up paddleboard (SUP), fostering a joyful connection with nature.
Designed to accommodate both experienced yogis and beginners, Float & Flow Yoga provides a 60-minute session on the resort’s SUP Yoga Dock. This specially designed floating platform, shaped like a flower, features eight “petals,” each securing a SUP board around a central space designated for the instructor. Participants are guided through gentle yoga sequences that emphasise balance, breath, and flow.
Courtney Chambers, the resident Yoga Instructor at Holiday Inn Resort Kandooma Maldives, describes the activity as a joyful and liberating experience. She notes that SUP yoga encourages participants to embrace the playful side of the practice while reconnecting with nature.
Classes take place every Monday, Wednesday, Friday, and Sunday at 10:00 am, with a maximum of eight participants per session to maintain an intimate and supportive atmosphere. A minimum of three guests is required for each session. The class fee is priced at US$45 per person, inclusive of taxes and service charges.
Additionally, a professional drone photo and video package is available for US$25 per person, providing guests with a memorable keepsake of their experience.
Participants are advised to wear comfortable swimwear or yoga attire and to arrive 10 minutes early at the Perfect Wave Surf Shop for a pre-session briefing.
Whether the goal is mindfulness, gentle movement, or simply a splash of fun, Float & Flow Yoga at Kandooma offers an unforgettable opportunity to reconnect with both self and sea.
Featured
Five-course Indian fine dining by Atrangi to feature at Jumeirah Olhahali Island’s June pop-up

Jumeirah Olhahali Island has announced an exclusive culinary pop-up in collaboration with Atrangi by Ritu Dalmia, the renowned Indian restaurant located at Jumeirah Al Qasr in Dubai. Scheduled from 7 to 12 June 2025, this special event will feature Atrangi’s Head Chef, Aniket Chatterjee, who will partner with the resort’s culinary team to present a refined five-course dining experience. This unique collaboration aims to reinterpret regional Indian dishes through a contemporary perspective.
Atrangi, inspired by the vision of acclaimed chef and restaurateur Ritu Dalmia, is celebrated for its bold and eclectic approach to Indian cuisine. Ritu Dalmia, a self-taught chef, began her culinary journey by launching Delhi’s first standalone Italian restaurant at just twenty-two. Over the years, she has established a portfolio of acclaimed restaurants across India and Europe, earning her widespread recognition in the culinary world. Representing her creative vision in the Maldives, Chef Aniket Chatterjee brings a modern sensibility and a profound respect for Indian culinary traditions, promising a dining experience that is both sophisticated and soulful.
For this special occasion, Chef Aniket has curated a bespoke menu that masterfully blends traditional Indian techniques with global influences. Guests will be treated to intimate oceanfront dinners and relaxed beach grills under the stars, with both vegetarian and non-vegetarian tasting menus available.
The dining journey will commence with a playful twist on the nostalgic chilli cheese toast, followed by pickled doodhi and smoked dahi. Main course offerings include Malvani chicken tikka with confit garlic, or for vegetarians, paneer peeli mirch tikka accompanied by spring onion curry. A whipped butter board will serve as a palate cleanser before guests savour dishes such as kappa meen curry or satu pulao with dalma, parwal, and burnt tomato chutney, celebrating the rich diversity of Indian flavours. The meal will conclude with an indulgent Indian sweet, followed by mignardise featuring pistachio soan papdi and a mini jalebi with rabri.
Chef Ritu Dalmia expressed her excitement about the event, stating, “The Maldives has always been a special country for me, having visited several times. It is a thrill to bring Atrangi to Jumeirah Olhahali Island, where we can showcase community-inspired dishes while celebrating the best produce the Maldives has to offer.”
The beach grill dinner at Shimmers Beach on 10 June will be priced at USD 225 plus taxes per person. On other evenings, the five-course set menu will be served at a designated ocean-view location for USD 195 plus taxes per person.
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