Featured
W Maldives partners with Reebok Women to redefine perfection via #PerfectNever campaign
W Maldives has partnered with the famous Reebok Women sports brand to host prominent influencers from seven countries, to redefine the notion of perfection via #PerfectNever campaign.
On August 25-27, Reebok Women invited 12 ladies from Southeast Asia and the Pacific to W Maldives as the faces and voices of their #PerfectNever campaign in the region, with the aim of flipping the conventional notion of perfection. The influencers include:
- Reebok Ambassador – Liv Lo
- Indonesia – Naysilla Mirdad, actress
- Indonesia – Olivia Lazuardy, fashion blogger
- Thailand – Lydia Sarunrat Deane, singer
- Singapore – Andrea Chong, fashion and travel blogger
- Singapore – Melissa Celestine Koh, fashion and travel blogger
- Malaysia – Kiran Jassal, model and Miss Universe Malaysia 2016
- Malaysia – Venice Min, blogger
- Philippines – Laureen Uy, blogger
- Philippines – Katarina Rodriguez, model and Asia’s Next Top Model finalist
- Vietnam – Chau Bui, fashion icon
- Australia – Amy Maree Comber, makeup artist and YouTuber
- Australia – Keira Rumble, travel and lifestyle blogger
These are influencers with a huge following on social media (approximately 7.7 million collectively) and admired for their flawless lifestyles. With the #PerfectNever campaign set in the perfect environment, the aim of the happening was to show that there are more to these women than the airbrushed images on their social media accounts – the grit and the determination that makes them human and ‘perfect’ in their own way.

During the three-day event, these women shared their life journey during both individual and sharing interview sessions. At the forefront of their minds were topics on comparing oneself to others, body shaming, bullying, personal insecurities and society’s definition of beautiful. Boundaries were also pushed with a 7am sunrise yoga session and a High Intensity Interval Training (HIIT) workout at sunset led by Reebok’s Ambassador Liv Lo. A combat workout was also conducted by W Maldives’ own fitness instructor Mark Angeles.

According to W Maldives, social media content generated during the event for #PerfectNever garnered a reach of 8,910,066 and 35,911,486 in impressions.
The actual #PerfectNever digital campaign launched on October 1 with a full video that summarises the #PerfectNever experience at W Maldives and a voiceover that encapsulates the campaign message. The influencers shared their #PerfectNever story through 60 seconds’ videos of their individual journeys; pictures of their perfect self and ‘tough fitness’ pictures of them geared in Reebok attire.
https://www.facebook.com/wmaldives/videos/10155712078700421/
An online contest is also organised for residents of Southeast Asia and the Pacific, in which they may enter by sharing their #PerfectNever stories online. The grand prize is an all-expense paid three-night stay at W Maldives for two, sponsored by both brands.
“We are excited to sponsor the Reebok’s Women new #PerfectNever marketing campaign, which resonates perfectly with the W Hotels’ lifestyle approach to delivering healthy lifestyle choices to their diverse W clientele. For W Maldives, this means applying our bold approach to wellness so any woman could look and feel good whenever she wants,” said Thomas Vaucouleur de Ville d’Avray, W Maldives’ General Manager.

W Maldives offers 77 escapes and suites located both ashore and overwater, including 28 Wonderful Beach Oasis, 46 Fabulous Overwater Oasis, 3 WOW Ocean Escape and one Extreme WOW Ocean Haven (the W brand’s interpretation of the Presidential Suite). Each chic and spacious escape features infinity plunge pool.
There is a mixture of six bars and restaurants at W Maldives. Kitchen, the all-day dining bistro, and Fire, where guests have their choice of four different barbecues, provide menus for everyone’s palate. Swim up to the pool bar Wet and order a light lunch. There is even a dining option on the resort’s private desert island, Gaathafushi, or Fish, the resort’s specialty seafood restaurant set over the water and under the stars. Fifteen Below is the only underground club in the Maldives, with its own resident DJ and a sushi bar Sushi Beat.
Guests can also spoil themselves with a selection of over 125 treatments at the award-winning overwater Away Spa.
Cooking
OBLU NATURE Helengeli by SENTIDO unveils chef-led 9-Hands Dinner experience
OBLU NATURE Helengeli by SENTIDO has announced a 9-Hands Dinner event scheduled to take place from 25 to 27 May, offering a curated dining experience as part of its guest programme.
The event will feature a multi-course menu developed by three chefs representing Egypt, Madeira and the Maldives. Each chef will present dishes reflecting their respective culinary backgrounds, combining different techniques and flavour profiles within a single dining concept.
The dinner is positioned as an interactive culinary experience, bringing together elements of storytelling and presentation alongside the menu. According to the resort, the concept is designed to highlight both innovation and traditional influences in cuisine.
The experience will be included within the resort’s plan for in-house guests, forming part of the overall stay offering.

Commenting on the event, General Manager Alain Trefois stated that the initiative reflects the resort’s focus on expanding guest experiences beyond standard dining formats. He noted that the event provides an opportunity for guests to engage with culinary presentation in a structured setting.
Anupam Banerjee, Vice President Food & Beverage at Atmosphere Core, said the collaboration brings together different culinary influences, combining regional ingredients and techniques into a single dining programme.
Located in North Malé Atoll, OBLU NATURE Helengeli by SENTIDO is known for its house reef and marine environment, offering a range of activities alongside its accommodation and dining options.
The resort has indicated that availability for the 9-Hands Dinner event will be limited, with advance booking recommended for guests wishing to attend.
Featured
Sun Siyam Vilu Reef rolls out Wellness Week from 15–22 June
Sun Siyam Vilu Reef, part of the Privé collection within the House of Siyam, has announced plans to host a Wellness Week from 15 to 22 June 2026, in conjunction with Global Wellness Week. The programme will be led by international creative and fitness practitioner Ilariia Auvitu.
Ilariia Auvitu, whose background spans multiple countries and disciplines including acting, modelling and fitness, will guide a series of sessions focused on structured wellbeing practices. Her approach combines physical activity with routines aimed at supporting mental balance.
A key component of the programme is the Tech-Free Sunrise Yoga and Breathwork Ritual. The session is designed to provide a period of structured activity without digital devices, with a focus on breath control and guided movement aimed at supporting mental regulation.
The schedule will also include Morning Yoga with Flow sessions, intended to establish physical rhythm and energy for the day. In addition, Pool Fitness sessions will be conducted in the resort’s pool area, offering water-based exercise.
Selected evenings will feature Sunset Pilates and Stretching sessions. These will include low-impact exercises focused on strength and flexibility, followed by guided stretching.
Through the Wellness Week programme, Sun Siyam Vilu Reef is offering a series of activities aligned with the observance of Global Wellness Week, combining structured fitness sessions with a setting designed to support rest and recovery.
Excursions
Baros Maldives unveils reef-focused ‘Fully Ocean’ programme
Baros Maldives has announced “Fully Ocean”, a week-long programme of marine conservation, education and guided activities scheduled from 1 to 8 June 2026.
The programme coincides with World Reef Awareness Day on 1 June and World Oceans Day on 8 June. It is positioned as an initiative to involve guests directly in conservation efforts, allowing them to participate alongside the resort’s marine team in activities focused on reef protection.
According to General Manager Ibrahim Shijah, the programme builds on the resort’s long-standing focus on reef conservation and aims to position guests as participants in that effort. Baros Maldives, which first opened in 1973, is among the early resorts in the country to implement a structured reef restoration programme. The property, which is Maldivian-owned, has maintained ongoing work through resident marine biologists and operational practices aimed at reducing environmental impact.
The “Fully Ocean” programme will run as a structured schedule of activities throughout the week.
On 1 June, the programme will begin with a guided house reef tour, followed by an information session for guests to register for activities. The day will conclude with night snorkelling.
On 2 June, activities will focus on coral restoration. Led by marine biologist Carissa Cabrera, the programme will include a snorkelling safari and workshops on coral restoration methods. Guests will have the option to participate in coral planting or sponsor coral frames.
On 3 June, a fish-focused programme will include identification workshops and in-water sessions for divers and snorkellers. The afternoon will feature activities in the Palm Garden, including educational games and painting sessions, followed by night snorkelling.
On 4 June, activities will focus on reef ecosystems. The programme will include guided dives under the Microlife Finders initiative, snorkelling safaris and low tide exploration of marine species such as shells and sea cucumbers. The day will conclude with a “Glow in the Dark” session, combining a presentation with a UV-assisted night snorkelling experience.
On 5 June, marking World Environment Day, the programme will include a guided nature walk around the island and a photography competition titled “Maldivian Treasures”. A second “Glow in the Dark” session will be held in the evening.
On 6 June, the schedule will include guided reef tours and night snorkelling.
On 7 June, designated as Turtle Day, the programme will feature activities led by the Olive Ridley Project, including awareness sessions and workshops on turtle conservation and responsible interaction.
On 8 June, the programme will conclude with a guided reef tour, a reef clean-up activity and a final night snorkelling session.
Some activities during the programme will be complimentary, while others will be offered at an additional charge. Booking and programme details are available through the resort.
The “Fully Ocean” initiative will coincide with Baros Maldives’ “Endless Summer” offer, running from May to October 2026. During this period, the resort is promoting travel during the off-peak season, when marine conditions attract species such as manta rays and whale sharks to nearby atolls.
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