Business
South Asia leads growth in tourist arrivals in Asia Pacific, UNWTO study says
As international tourism skyrocketed worldwide, South Asia led growth amongst all Asia Pacific regions in international tourist arrivals during the first four months of the year, a new study by World Tourism Organisation (UNWTO) has revealed.
According to the latest UNWTO World Tourism Barometer, destinations worldwide received 369 million international tourists (overnight visitors) from January to April, 21 million more (six percent growth) than in the same months of 2016.
The January-April period usually represents some 28 percent of the yearly total and covers the winter season of the Northern Hemisphere and the summer season of the Southern Hemisphere, as well as the Chinese New Year and Easter holidays, amongst others.
Regional Results
International arrivals in Europe (up six percent) rebounded in January-April after mixed results last year, as confidence returned to some destinations that were impacted by security incidents, while others continued to grow strongly. Results improved particularly in Southern Mediterranean Europe (up nine percent as compared to a one percent improvement in 2016) and Western Europe (up four percent as opposed to stagnant growth in 2016). Northern Europe (up nine percent) continued to record strong growth, while Central and Eastern Europe recorded four percent more international arrivals, in line with results of last year.
In Asia and the Pacific, international arrivals were up six percent through April, with sound results across all four sub-regions. South Asia (up 14 percent) led growth, followed by Oceania (up seven percent), South-East Asia (up six percent) and North-East Asia (up five percent).
International arrivals in the Americas were up four percent with strong results in South America and Central America (both up by seven percent), while arrivals in North America grew by three percent and in the Caribbean by two percent.
Limited data available for Africa points to an eight increase in international arrivals, with North Africa (up 18 percent) recovering strongly. International arrivals in the Middle East rebounded by an estimated 10 percent following a four percent decline in 2016.
Positive prospects for May-August
The current strong momentum is reflected in the UNWTO Panel of Tourism Experts confidence index, based on evaluations and prospects of worldwide experts surveyed every four months since 2003. Experts evaluated tourism performance in the first four months of 2017 with the highest score in 12 years, clearly exceeding their already positive expectations from the start of the period. Responses to the survey were strongest from Europe, in line with the rebound in arrivals.
Experts also show strong confidence in the current May-August period, as their prospects are the most optimistic in a decade, also driven by upbeat expectations in Europe. The May-August period includes the peak tourism season in most of the world’s major tourism destinations and source markets.
Where does Maldives stand?
According to the latest figures published by the Maldives tourism ministry, total arrivals for the first five months of the year increased by 5.8 percent to reach 572,318 compared to the 540,887 in the same period of last year.
Europe, the largest regional source market which has been recovering after a year of falling growth, posted a significant increase of 10.4 percent to reach 290,968 from January to May compared to the 263,573 in the same period of last year. The Russian market too has been recovering, as Russian visitors to the Maldives increased by 40.7 percent in the period from January to May to reach 27,364 compared to the 19,447 in the first five months of last year.
Asia, which has recently become a major emerging source market, continued its growth with arrivals from the region increasing by 0.2 percent. India, Maldives’ closest neighbour, observed a growth of 20.3 percent, while South East Asian countries such as Malaysia, Philippines and Thailand also posted significant gains; 34.2 percent, 23.4 percent and 22.5 percent respectively.
However, worries concerning the Chinese market, which still remains the single biggest source market despite falling numbers for consecutive months, further worsened in the first five months of the year, as arrivals dropped by 9.1 percent to 117,335 from 129,111 in January to May 2016.
As arrivals from China drop steadily, the Maldives has recently announced plans to step up marketing in China in order to increase the number of Chinese tourists to one million per year.
After years of double-digit growth in tourism, the Maldives has over the recent years observed a slowdown in growth despite double digit growth last month. Tourist arrivals have crossed the one million milestone and is on course to reach 1.5 million by the end of this year, but the country has been struggling to create demand amidst a significant increase in bed capacity.
However, the latest figures are a welcome sign for the Maldives tourism industry, which is the main economic activity in the island nation, as summer period has traditionally been considered the low season. To attract more travellers from May to September, resorts in the Maldives have announced special offers with hefty discounts and a host of other benefits.
Cover photo: VNews
Hotelier Maldives has announced Bestbuy Maldives (BBM) as the Title Partner of Hotelier Maldives Awards 2026 under a multi-year agreement, reaffirming one of the longest-standing partnerships behind the publication’s flagship hospitality recognition platform.
The 2026 edition marks the third consecutive year that BBM has served as Title Partner of Hotelier Maldives Awards, having supported the event in the same capacity since its launch in 2024. BBM has also backed Hotelier Maldives’ second flagship event, GM Forum, every year since 2023, with 2026 set to mark its fourth year as a Silver Partner of the forum.
The continued partnership reflects a shared commitment to recognising the people behind the Maldives’ tourism industry while supporting platforms that encourage industry dialogue, leadership and professional development.
Hotelier Maldives Awards 2026 entered its public voting phase on 15 March 2026, with voting set to remain open for one month. Winners will be announced at the gala ceremony on 26 April 2026 at NIVA Kurumba Maldives.
Commenting on the partnership, Ali Naafiz, Editor of Hotelier Maldives, said: “BBM has been a valued partner of Hotelier Maldives Awards since the very beginning, and we are pleased to formalise this continued support through a multi-year agreement. Their decision to return as Title Partner for a third consecutive year reflects not only the strength of our relationship, but also a shared belief in the importance of recognising the people who drive excellence across the Maldives’ hospitality industry.
“BBM has also consistently supported GM Forum over the years, making them one of the most committed partners across our event platforms. We are proud to continue working together as we strengthen both Hotelier Maldives Awards and GM Forum as annual fixtures for the industry.”
AVS Subrahmanyam, Chief Operating Officer of BBM, said: “At BBM, we have always believed that a strong hospitality industry is built by strong people, and Hotelier Maldives Awards provides an important national platform to recognise the professionals whose work often takes place behind the scenes. We are pleased to continue as Title Partner of the awards under this multi-year agreement, while also extending our support to GM Forum for a fourth consecutive year.
“As a company that has grown alongside the Maldives’ hospitality sector, we value opportunities that celebrate talent, encourage professional pride and contribute to the long-term development of the industry. Our continued partnership with Hotelier Maldives reflects that commitment.”
Bestbuy Maldives is one of the country’s leading importers and distributors, serving the hospitality, HORECA and retail sectors with a broad portfolio of international brands. The company positions itself as a partner to the Maldivian hospitality industry, supplying products from around the world across key business verticals including resorts, foodservice and retail.
Hotelier Maldives Awards continues to recognise the contributions of resort-based hospitality professionals across the Maldives, highlighting both individual excellence and team performance. The awards programme remains the country’s only dedicated recognition platform focused on professionals working in resort operations. The current public voting round allows industry stakeholders, colleagues, guests and the wider public to take part in selecting this year’s winners.
The growing list of confirmed partners for Hotelier Maldives Awards 2026 includes Bestbuy Maldives (BBM) as Title Partner, Dhiraagu as Platinum Partner, Storm Events as Organising Partner, NIVA, Kurumba Maldives as Host Partner, Souvenir Marine as Transport Partner, ALIA as Associate Sponsor, and Lightsout Studios as Associate Partner. More partners and sponsors will be announced soon.
Dusit International, one of Thailand’s leading hotel and property development companies, has announced the opening of Feydhoo Hall, a landmark event venue at dusitD2 Feydhoo Maldives, redefining the possibilities for meetings, celebrations, and destination events in the Maldives.
Designed to bring scale, flexibility, and creativity to island gatherings, Feydhoo Hall represents a bold step forward in positioning the Maldives as a dynamic destination for conferences, weddings, and large-scale social occasions.
Feydhoo Hall offers a versatile event complex designed to accommodate a wide range of gatherings, from corporate meetings and conferences to weddings and social celebrations.
At its core is the 390 sqm Main Hall, capable of hosting:
- Up to 300 guests in theatre-style setup
- Up to 240 guests for dining and banquet-style events
- Up to 200 guests for cocktail-style receptions
- Up to 144 guests in cluster-round configuration
Enhancing the flexibility of the venue are additional dedicated spaces, including:
- A 110 sqm Veranda Terrace, ideal for welcome receptions, breakout sessions, and pre-event gatherings, accommodating up to 100 guests for cocktail-style events.
- A spacious 1,000 sqm Lawn Space, perfect for large-scale outdoor celebrations, destination weddings, and open-air events, accommodating up to 400 guests for cocktail receptions and up to 350 guests for dining setups.
- The 55 sqm Ekugai Meeting Room, designed for smaller meetings and executive sessions, accommodating up to 30 guests in theatre or dining setup and 24 guests in cluster-round format.
Together, these integrated spaces create a seamless indoor-outdoor event experience, allowing planners to design dynamic and personalised event journeys.
True to the dusitD2 brand’s lifestyle-driven philosophy, Feydhoo Hall introduces a fresh approach to meetings and events — where productivity meets creativity in an inspiring island setting.
The venue offers flexible meeting formats designed to suit different event needs, including:
- Half-Day Meeting Package (4 hours) — ideal for focused sessions, executive meetings, and creative workshops.
- Full-Day Meeting Package (8 hours) — designed for immersive conferences, extended workshops, and large-scale corporate gatherings.
These thoughtfully structured packages provide planners with the flexibility to create impactful and seamless experiences, whether hosting intimate strategy sessions or dynamic full-day events.
Located just seven minutes by speedboat from Velana International Airport, dusitD2 Feydhoo Maldives combines accessibility with vibrant lifestyle energy, offering event planners and guests a rare balance between convenience and tropical escape.
With the introduction of Feydhoo Hall, the resort strengthens its position as a versatile destination — not only for leisure travellers but also for international conferences, creative retreats, luxury weddings, and large-scale social celebrations seeking something refreshingly different in the Maldives.
Bestbuy Maldives (BBM) opened a new wholesale store in Hulhumalé Phase 2 on Monday.
The outlet is located on the ground floor of Lot 20286, Nirolhu Magu, and is intended to improve access to BBM’s imported goods for residents of Hulhumalé Phase 2 and for businesses operating in the area.
According to the company, the opening forms part of its plan to expand services closer to customers in line with population growth in Hulhumalé.
With the opening of the new store, BBM’s full range of imported and distributed products will be available at the Hulhumalé Phase 2 location. These include consumer goods from international brands such as Lifebuoy, Vaseline and Unilever.
The store will also stock wholesale food products from brands including Daily, Cavin’s and Redman.
BBM has supplied goods to resorts, hotels and retail outlets across the Maldives for several years.
-
News1 week agoTIME recognises Six Senses Laamu among World’s Greatest Places for 2026
-
Action1 week agoBanyan Tree Vabbinfaru marks first Hawksbill turtle hatchling event since 2015
-
Culture1 week agoFushifaru Maldives showcases Maldivian culture through Eid celebrations
-
News1 week agoA new approach to family travel at JW Marriott Maldives Resort & Spa
-
Culture1 week agoSun Siyam Olhuveli celebrates Eid with beach fiesta and cultural performances
-
Culture1 week agoSirru Fen Fushi celebrates Eid with focus on heritage and guest experiences
-
Family1 week agoSun Siyam Iru Veli curates Easter experience with dining and live entertainment
-
Love1 week agodusitD2 Feydhoo hosts multi-day wedding buyout with international guests