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South Asia leads growth in tourist arrivals in Asia Pacific, UNWTO study says

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As international tourism skyrocketed worldwide, South Asia led growth amongst all Asia Pacific regions in international tourist arrivals during the first four months of the year, a new study by World Tourism Organisation (UNWTO) has revealed.

According to the latest UNWTO World Tourism Barometer, destinations worldwide received 369 million international tourists (overnight visitors) from January to April, 21 million more (six percent growth) than in the same months of 2016.

The January-April period usually represents some 28 percent of the yearly total and covers the winter season of the Northern Hemisphere and the summer season of the Southern Hemisphere, as well as the Chinese New Year and Easter holidays, amongst others.

Regional Results

International arrivals in Europe (up six percent) rebounded in January-April after mixed results last year, as confidence returned to some destinations that were impacted by security incidents, while others continued to grow strongly. Results improved particularly in Southern Mediterranean Europe (up nine percent as compared to a one percent improvement in 2016) and Western Europe (up four percent as opposed to stagnant growth in 2016). Northern Europe (up nine percent) continued to record strong growth, while Central and Eastern Europe recorded four percent more international arrivals, in line with results of last year.

In Asia and the Pacific, international arrivals were up six percent through April, with sound results across all four sub-regions. South Asia (up 14 percent) led growth, followed by Oceania (up seven percent), South-East Asia (up six percent) and North-East Asia (up five percent).

International arrivals in the Americas were up four percent with strong results in South America and Central America (both up by seven percent), while arrivals in North America grew by three percent and in the Caribbean by two percent.

Limited data available for Africa points to an eight increase in international arrivals, with North Africa (up 18 percent) recovering strongly. International arrivals in the Middle East rebounded by an estimated 10 percent following a four percent decline in 2016.

Positive prospects for May-August

The current strong momentum is reflected in the UNWTO Panel of Tourism Experts confidence index, based on evaluations and prospects of worldwide experts surveyed every four months since 2003. Experts evaluated tourism performance in the first four months of 2017 with the highest score in 12 years, clearly exceeding their already positive expectations from the start of the period. Responses to the survey were strongest from Europe, in line with the rebound in arrivals.

Experts also show strong confidence in the current May-August period, as their prospects are the most optimistic in a decade, also driven by upbeat expectations in Europe. The May-August period includes the peak tourism season in most of the world’s major tourism destinations and source markets.

Where does Maldives stand?

According to the latest figures published by the Maldives tourism ministry, total arrivals for the first five months of the year increased by 5.8 percent to reach 572,318 compared to the 540,887 in the same period of last year.

Europe, the largest regional source market which has been recovering after a year of falling growth, posted a significant increase of 10.4 percent to reach 290,968 from January to May compared to the 263,573 in the same period of last year. The Russian market too has been recovering, as Russian visitors to the Maldives increased by 40.7 percent in the period from January to May to reach 27,364 compared to the 19,447 in the first five months of last year.

Asia, which has recently become a major emerging source market, continued its growth with arrivals from the region increasing by 0.2  percent. India, Maldives’ closest neighbour, observed a growth of 20.3 percent, while South East Asian countries such as Malaysia, Philippines and Thailand also posted significant gains; 34.2 percent, 23.4 percent and 22.5 percent respectively.

However, worries concerning the Chinese market, which still remains the single biggest source market despite falling numbers for consecutive months, further worsened in the first five months of the year, as arrivals dropped by 9.1 percent to 117,335 from 129,111 in January to May 2016.

As arrivals from China drop steadily, the Maldives has recently announced plans to step up marketing in China in order to increase the number of Chinese tourists to one million per year.

After years of double-digit growth in tourism, the Maldives has over the recent years observed a slowdown in growth despite double digit growth last month. Tourist arrivals have crossed the one million milestone and is on course to reach 1.5 million by the end of this year, but the country has been struggling to create demand amidst a significant increase in bed capacity.

However, the latest figures are a welcome sign for the Maldives tourism industry, which is the main economic activity in the island nation, as summer period has traditionally been considered the low season. To attract more travellers from May to September, resorts in the Maldives have announced special offers with hefty discounts and a host of other benefits.

Cover photo: VNews

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Barcelo Nasandhura Malé to open in Q1 2025

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Barcelo Nasandhura Malé, the Maldives’ newest luxury destination, is set to open its doors in Q1 2025.

Located on the site of the former Nasandhura Palace Hotel, the property will become the largest hotel in the capital, Malé. With 136 elegantly designed rooms, including 95 with stunning ocean views, and 116 luxurious serviced apartments, Barcelo Nasandhura Malé promises a unique blend of sophistication, comfort, and convenience in the heart of this vibrant city.

Operated by the renowned Spanish hotel chain Barcelo Group, the hotel represents a significant expansion of the brand’s presence in the Maldives and beyond. Barcelo Group, known for its exceptional resorts, recently opened Barcelo Whale Lagoon Maldives in South Ari Atoll in August 2024, further solidifying its growing portfolio in the region. In addition to its Maldivian properties, Barcelo Group manages a range of high-profile hotels across the UAE, Thailand, and several European countries.

Barcelo Nasandhura Malé will feature an array of premium facilities, including four upscale dining outlets, a rooftop shisha bar, an oceanfront pool, a state-of-the-art gym, and a luxurious spa. The hotel will also boast 1,034 square meters of versatile MICE (Meetings, Incentives, Conferences, and Exhibitions) space, making it an ideal venue for corporate events and gatherings.

While some serviced apartments were initially intended for residential use, they will now be available for daily rental, offering guests enhanced flexibility and a wider range of accommodation options. Originally scheduled to open on December 1, 2024, the opening has been slightly delayed due to minor construction work. However, the team remains committed to ensuring Barcelo Nasandhura Malé is ready to welcome its first guests in Q1 2025.

Barcelo Hotel Group, awarded World’s Leading Hotel Management Company 2023 by the World Travel Awards, is the second-largest hotel chain in Spain and ranks among the 30 largest globally in terms of the number of rooms. Founded in 1931, this family-run organisation operates 280 four- and five-star city and holiday hotels, offering more than 62,000 rooms across 25 countries. The group markets its hotels under four distinct brands, each focused on providing diverse and memorable travel experiences.

Renowned for its commitment to excellence and sustainability, Barcelo Hotel Group delivers exceptional stays, seamlessly blending luxury, comfort, and environmental responsibility.

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Denise Hoefer brings world-class Padel to The Nautilus Maldives

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As part of its ‘Masters for Masters’ series, The Nautilus Maldives will host Denise Hoefer, Germany’s No. 1 padel player and one of the world’s top 50 most influential figures in the padel industry, for an exclusive Padel Masterclass from March 22 to 25, 2025. This exceptional event invites guests to enhance their padel skills under the expert guidance of a global champion, all set against the stunning backdrop of the Maldives’ Indian Ocean.

Padel, recognised as the world’s fastest-growing sport, has captured the hearts of 30 million enthusiasts globally, according to the International Padel Federation. This March, The Nautilus will provide a unique opportunity for guests to immerse themselves in this thrilling game during a four-day Padel Masterclass led by Denise Hoefer, Germany’s top-ranked female padel player and captain of the German national team. Participants will refine their techniques on The Nautilus’s state-of-the-art padel court, while experiencing the island’s signature blend of world-class coaching and timeless, unscripted hospitality.

The Padel Masterclass will feature a tailored mix of group and private sessions, catering to players of all levels. Younger participants will have the chance to join the Young Wonderers program, offering specially designed classes that introduce the sport in a fun and engaging way. After an energising day on the court, guests can unwind at Solasta Spa, where exclusive treatments by Maison Caulières—such as Spinal Connection Deep Tissue Healing, Volcanic Stone Therapy, and Warm Poultices—promise ultimate relaxation and rejuvenation. These tranquil spa experiences provide a perfect complement to the day’s dynamic activities, leaving participants refreshed and revitalised.

With just 26 ultra-luxury houses and residences, The Nautilus offers an intimate sanctuary within the Baa Atoll, a UNESCO Biosphere Reserve. Surrounded by powder-soft white sands, vibrant coral reefs, and crystal-clear waters, this private island retreat redefines bespoke hospitality. Every element is meticulously crafted to inspire, offering guests an unparalleled ultra-luxury experience focused on relaxation, renewal, and discovery. Whether honing padel skills or embracing the serenity of island life, The Nautilus stands as the ultimate destination for discerning travellers.

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BBM, Lifebuoy empowers hygiene practices among Maldivian children

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BBM, in collaboration with Lifebuoy, marked Global Handwashing Day 2024 with engaging activities aimed at instilling the habit of proper hand hygiene among Maldivian school children. Held on November 17th, the event continued the successful “H for Handwashing” campaign, blending education with creativity and fun.

The initiative featured info sessions, exciting games, and creative contests designed to teach children the importance of handwashing while giving them a hands-on understanding of the correct techniques. Activities ranged from reimagined board games like “Germs & Ladders” and “Handwashing Ludo” to interactive sessions that reinforced hygiene habits in an enjoyable way.

This campaign underscores BBM’s commitment to fostering healthier practices among the younger generation, contributing to a healthier and more hygienic Maldives. COO of BBM, A.V.S. Subrahmanyam, emphasised, “At BBM, we believe that empowering the next generation with the knowledge and tools for better hygiene practices is vital for building a resilient and healthy community. We are proud to continue our efforts in collaboration with partners like Lifebuoy.”

Adding to this, Muksith Hussain, Head of Retail Sales at BBM, shared, “Reaching children through such innovative initiatives helps us lay the foundation for a healthier tomorrow. We are thrilled to see the enthusiasm and participation of these young minds in learning the importance of hygiene.”

The event also saw valuable support from the Maldivian Red Crescent (MRC), whose contributions enriched the experience for the children. BBM expressed gratitude for MRC’s involvement, as their efforts played a key role in making the event impactful and memorable.

Through campaigns like this, BBM aims to nurture a lifelong habit of handwashing, creating a brighter and healthier future for the Maldives.

Let’s keep the spirit alive—join the Handwashing Revolution with BBM and Lifebuoy!

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