News
LUX* South Ari spices up Maldivian holiday experience
Maldives.net.mv – LUX* Resorts & Hotels unveils exciting developments for LUX* South Ari Atoll, and the thrilling experience that awaits guests, upon its re-opening on the 01st September 2016. Surfacing from a complete refurbishment, LUX* South Ari Atoll, the largest of the rapidly expanding LUX* Resorts & Hotels’ portfolio, is being entirely reimagined in stunning beach house chic.
Nestled on one of the Maldives’ most generously proportioned and picture-perfect islands, LUX* South Ari Atoll will not force adventurous epicureans to choose between a peaceful hideaway and an active adventure. Here, waiting to be found will be a luxury resort that will fulfill the ultimate fantasy: a laid-back, cozy and refined atmosphere, uncompromising in privacy, ready to delight sun-starved, relaxation-seeking globalistas during the forthcoming winter season and beyond.
Dotted at the water’s edge along two miles of powder-fine beach and perched on stilts above a crystal-clear lagoon teeming with colourful fish, reside the 193 pavilions and villas. On land or water, sunset or sunrise facing, the top-tobottom redesign of these super-spacious rooms and suites by renowned design studio P49 Deesign, will introduce a cool nautical vibe to the property. Award winning landscape architect Stephen Woodhams has also ensured that the tree and plant life abounds with fragrance everywhere.
On the island’s east side, 46 Romantic Pool Villas each with private 7m pools, and 3 Temptation Pool Water Villas each featuring a 14m infinity pool will form the resort’s adults-only sanctuary. These villas will enjoy twin showers, private terraces incorporating a unique couples’ love nest, and small steps to the lagoon, perfect for lounging with a drink.
Two kilometres to the west, 38 Water Villas and a two-bedroom LUX* Villa will complement 105 Beach Villas, 12 of which featuring private pools. Both villa types are designed to become an excellent home base for families or small groups.
Once settled, food and drink quickly becomes a way of island life at LUX* South Ari Atoll. The resort’s unparalleled offering of seven restaurants and five bars are all undergoing a major conceptual upgrade under the expert and caring hands of Corporate Chef, Walter Lanfranchi, and the design collaborators from P49.
New Asian flavours will abound at East Market, featuring a contemporary take on a bustling local night market. Umami sets itself to become an elegant and sophisticated setting for beautifully refined Japanese dining. Highlights will include dedicated sushi, teppanyaki and robatayaki counters accompanied by the largest selection of sakés and Japanese whiskies in the Maldives.
Beach Rouge will be the latest incarnation of the LUX* brand’s dynamic beach-club concept, first seen at flagship LUX* Belle Mare in Mauritius. Injecting the laid-back energy of a fashionable Mediterranean beach club to this private Maldivian island, Beach Rouge will become a favourite to the winter jet set. Expect ceviche, carpaccio and grilled fish, washed down with chilled rosé and lazy afternoons danced away to chilled island beats.
Rounding out the beachside dining options, Allegria (Italian), Senses (Indian and Arabic) and Mixe (International Buffet) will stimulate every palate.
As for wellness, the LUX* Me spa and its overwater treatment villas will experience a Zen-inspired reboot of its own. The facility intends to incorporate a traditional Chinese teahouse, a dedicated zone for brand new skin and body care experiences and an extended lagoon-view relaxation area. A Zen wellness pavilion will accommodates a wide range of alternative wellbeing activities including yoga, meditation, Pilates, Tai chi and Qigong, all of which are overseen by an expert wellness concierge. An updated treatment menu will offer the full range of LUX* Me signature treatments.
Of course, LUX* wouldn’t be LUX* without a surprise or two and the new LUX* South Ari Atoll will be the setting for a fresh collection of Reasons to Go LUX* – guest experience innovations from a trailblazing brand that never ceases in its quest to create “Lighter, Brighter” luxury in the world’s most desirable holiday hotspots.
To mark the occasion, six new Reasons To Go LUX* are in the starting blocks, to be premiered at the resort, heralding yet another round of product revolution, which will be rolled out across the entire portfolio of LUX* properties in Mauritius, La Réunion, the Maldives, China, the Middle East and Turkey. Get set to be surprised!
To spice the guest experience, LUX* South Ari Atoll will introduce a series of Expert-Led Workshops. Each month the resort will host a residency with leading practitioners from diverse, creative and inspiring walks of life. Guests will be able to brush up on their watercolouring skills with painter Corinne Dalle Ore, focus on their framing and lighting with world-renowned travel photographer Michael Freeman, breathe more deeply and master the art of meditative therapy with Bhavnath Gansam, to name a few.
Glenn Daniels, General Manager comments: “After being recognised among the top ten resorts in the Maldives by both industry leaders and consumers, LUX* South Ari Atoll is now ready to take the resort’s experience to the next level by introducing not only a fresh and exciting new look but most importantly an incredible team committed to deliver world class service to our guests.”
Despite all that is new and exciting at LUX* South Ari Atoll, what remains unchanged is the passion of the people who work here and the heartfelt service they provide because, ultimately, LUX* will always be about its people and their spirit. At the new LUX* South Ari Atoll, 650 Team Members, rested and retrained, are primed and pumped to showcase their revitalised resort. They cannot wait to deliver the shining service of LUX* to their guests and to help all of them to celebrate life! Intuitive, friendly and unpretentious, they create an atmosphere that is as soulful as it’s sybaritic.
“The brand vision is to offer our guests different luxury hospitality experience; helping people celebrate life, by making each moment matter. I have no doubt LUX* South Ari Atoll will become a real spot in the Maldives, with its fresh and exciting new look and its incredibly passionate team, getting ready to welcome guests. We have a winning combination” shares Paul Jones, CEO of LUX* Resorts & Hotels.
Families seeking the ultimate summer escape in 2025 will find the perfect destination with Kuramathi and Campioni. These two exceptional partners offer a holiday experience where children can combine their love for football with the thrill of training alongside former Premier League players and UEFA coaches at breathtaking resorts. The exclusive Campioni football training camps cater to children aged 4-15 years, running across two weeks with three football legends. Liverpool and England star John Barnes MBE, accompanied by a UEFA coach, will lead sessions from July 28th to August 1st. Meanwhile, England icons Harry Redknapp and Stuart Pearce MBE will join from August 4th to August 8th, presenting an unparalleled opportunity for budding young footballers.
Campioni’s ethos, “Train Like A Pro,” offers a unique chance for children to be coached for two hours daily by some of English football’s most celebrated figures. These interactive and engaging sessions focus on fundamental skills while emphasising teamwork, strategy, and sportsmanship. With personalised guidance provided throughout, participants gain invaluable insights from the experts and create unforgettable memories.
While children hone their skills on the pitch, parents are free to unwind in a variety of ways. They can relax on the beach, explore the island, work out in the gym, visit the spa, or simply enjoy the vibrant energy of the training sessions from the sidelines.
The Campioni experience extends beyond football. Families are invited to participate in additional activities, such as welcome drinks at the start of the week, a mid-week parents’ game featuring the football legends, and an end-of-week medal and certificate presentation. These events ensure everyone in the family enjoys a dynamic and engaging holiday.
Kuramathi, a renowned Maldivian resort, serves as the ideal backdrop for this unique experience. Famous for its winding white sandbank and tropical jungle spanning the 1.8km island, the resort features 12 room categories, 12 restaurants, 6 bars, evening entertainment, and an array of facilities. Options range from one-bedroom Beach Villas and Two-Bedroom Beach Houses to overwater villas perched above the island’s turquoise lagoon, making it a perfect choice for families.
Off the field, Kuramathi’s complimentary Bageecha Kids’ Club caters to children aged 3-12 years with indoor and outdoor play areas, arts and crafts, splash pads, and a large swimming pool. Activities for older children include badminton, football, ping pong, baseball, and basketball. For couples seeking a romantic evening, extended kids’ club hours are available at an additional charge, alongside 24-hour babysitting for younger children.
The resort also offers unique environmental activities, such as eco-centre presentations, hermit crab trails, tree planting, and visits to hydroponics gardens, encouraging younger guests to learn about sustainable practices.
For adventurous families, Kuramathi provides a fully equipped dive school with multilingual instructors who guide participants through PADI and SSI courses, including options for children as young as eight. Guests can also explore the ocean through snorkelling safaris, turtle discovery trips, dolphin excursions, and semi-submarine tours. Water sports such as windsurfing, dinghy sailing, and catamaran lessons are available for children aged 12 and above.
While children are occupied, parents can relax at the spa or enjoy evening cocktails at the Champagne Loft or pool bars. Dining options include international cuisine at the buffet restaurant and specialty venues like The Reef, La Belle Vie, and Siam Garden. Nightlife on the island is vibrant, with live music, beachside movie nights, DJ performances, and more.
Kuramathi and Campioni promise a summer holiday filled with excitement, learning, and relaxation, creating memories that will last a lifetime.
Sun Siyam Resorts has announced its receipt of the prestigious 2024 Target Taste Award for ‘Overseas Island Hotel Group.’ The accolade was presented during the ‘Target Taste’ awards ceremony in December 2024, held in Beijing. This event celebrated innovation and excellence within the luxury lifestyle industry.
The 2024 awards, themed ‘Revolutionise and Innovate,’ gathered leading brands and visionaries to highlight advancements in high-end hospitality, design, travel, and culinary arts. Sun Siyam Resorts was honoured for its commitment to redefining island luxury through exceptional guest experiences, sustainable practices, and innovative offerings.
Ashley Zhang, Regional Marketing & Communications Manager for China, accepted the award on behalf of the company, marking a significant milestone for the group.
Target Taste, a prominent Chinese luxury lifestyle magazine established in 2013, has consistently recognised industry pioneers. Its awards serve as a hallmark of innovation, elegance, and excellence in the luxury sector.
Claudia Klingbeil, Group Director of PR & Communications at Sun Siyam Resorts, stated: “This recognition is deeply meaningful to all of us at Sun Siyam Resorts. It reflects the passion, dedication, and heart that our team pours into creating memorable experiences for our guests, and this recognition fuels our commitment to constantly evolve and innovate.”
Step into a realm of unparalleled luxury and avant-garde elegance as SO/ Maldives prepares to celebrate Chinese New Year in high style from 28 January to 31 January 2025. Set against the breathtaking backdrop of the Maldives, this iconic celebration promises a curated experience of haute cuisine, holistic indulgence, and captivating festivities, transforming the holiday into a statement of sophistication.
Renowned for vibrant celebrations and rich heritage, this year’s Chinese New Year program offers an unforgettable lineup. Highlights include a spectacular light-up ceremony, spellbinding cultural performances, a chic DJ party, and elegant festive fairs, all steeped in glamour and refinement.
The theme for 2025, “Ushering Fortune and Unity for a Prosperous New Year,” emphasises joy, harmony, and good fortune. Anchored in multiculturalism and diversity, the festivities aim to bring families and couples together for a stylish celebration of new beginnings. Through vibrant events and a glamorous ambiance, SO/ Maldives sets the stage for a bright and prosperous year.
Guests can immerse themselves in a fusion of cultural traditions and tropical luxury. Highlights include the energetic Lion Dance, which winds through the resort, and thrilling adventures such as snorkelling in crystal-clear waters. Culinary experiences like the Asian Street Market and Beach BBQ showcase Chinese-inspired gourmet delights, while creative workshops such as Handmade Pottery and Canvas Bag Painting ensure magical moments for younger guests.
SO/ Maldives elevates the festive allure with dazzling red lantern installations and breathtaking dragon dance performances on pristine beaches. Villas adorned with bespoke Chinese New Year decor blend cultural heritage with contemporary chic, creating an atmosphere of bold sophistication.
“At SO/ Maldives, we reinvent luxury celebrations, merging vibrant traditions with a cutting-edge, fashion-forward perspective. This Chinese New Year, the experience will be as bold and dazzling as the Year of the Wood Snake itself,” says Olivier MOIESDELVAL, General Manager of SO/ Maldives.
SO/ Maldives invites guests to embrace the finer things in life, where every taste, touch, and moment sparkles with creativity and glamour.
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