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LUX* South Ari spices up Maldivian holiday experience

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LUX* South Ari

Maldives.net.mv – LUX* Resorts & Hotels unveils exciting developments for LUX* South Ari Atoll, and the thrilling experience that awaits guests, upon its re-opening on the 01st September 2016. Surfacing from a complete refurbishment, LUX* South Ari Atoll, the largest of the rapidly expanding LUX* Resorts & Hotels’ portfolio, is being entirely reimagined in stunning beach house chic.

Nestled on one of the Maldives’ most generously proportioned and picture-perfect islands, LUX* South Ari Atoll will not force adventurous epicureans to choose between a peaceful hideaway and an active adventure. Here, waiting to be found will be a luxury resort that will fulfill the ultimate fantasy: a laid-back, cozy and refined atmosphere, uncompromising in privacy, ready to delight sun-starved, relaxation-seeking globalistas during the forthcoming winter season and beyond.

Dotted at the water’s edge along two miles of powder-fine beach and perched on stilts above a crystal-clear lagoon teeming with colourful fish, reside the 193 pavilions and villas. On land or water, sunset or sunrise facing, the top-tobottom redesign of these super-spacious rooms and suites by renowned design studio P49 Deesign, will introduce a cool nautical vibe to the property. Award winning landscape architect Stephen Woodhams has also ensured that the tree and plant life abounds with fragrance everywhere.

LUX* South Ari

On the island’s east side, 46 Romantic Pool Villas each with private 7m pools, and 3 Temptation Pool Water Villas each featuring a 14m infinity pool will form the resort’s adults-only sanctuary. These villas will enjoy twin showers, private terraces incorporating a unique couples’ love nest, and small steps to the lagoon, perfect for lounging with a drink.

Two kilometres to the west, 38 Water Villas and a two-bedroom LUX* Villa will complement 105 Beach Villas, 12 of which featuring private pools. Both villa types are designed to become an excellent home base for families or small groups.

Once settled, food and drink quickly becomes a way of island life at LUX* South Ari Atoll. The resort’s unparalleled offering of seven restaurants and five bars are all undergoing a major conceptual upgrade under the expert and caring hands of Corporate Chef, Walter Lanfranchi, and the design collaborators from P49.

New Asian flavours will abound at East Market, featuring a contemporary take on a bustling local night market. Umami sets itself to become an elegant and sophisticated setting for beautifully refined Japanese dining. Highlights will include dedicated sushi, teppanyaki and robatayaki counters accompanied by the largest selection of sakés and Japanese whiskies in the Maldives.

LUX* South Ari

Beach Rouge will be the latest incarnation of the LUX* brand’s dynamic beach-club concept, first seen at flagship LUX* Belle Mare in Mauritius. Injecting the laid-back energy of a fashionable Mediterranean beach club to this private Maldivian island, Beach Rouge will become a favourite to the winter jet set. Expect ceviche, carpaccio and grilled fish, washed down with chilled rosé and lazy afternoons danced away to chilled island beats.

Rounding out the beachside dining options, Allegria (Italian), Senses (Indian and Arabic) and Mixe (International Buffet) will stimulate every palate.

As for wellness, the LUX* Me spa and its overwater treatment villas will experience a Zen-inspired reboot of its own. The facility intends to incorporate a traditional Chinese teahouse, a dedicated zone for brand new skin and body care experiences and an extended lagoon-view relaxation area. A Zen wellness pavilion will accommodates a wide range of alternative wellbeing activities including yoga, meditation, Pilates, Tai chi and Qigong, all of which are overseen by an expert wellness concierge. An updated treatment menu will offer the full range of LUX* Me signature treatments.

Of course, LUX* wouldn’t be LUX* without a surprise or two and the new LUX* South Ari Atoll will be the setting for a fresh collection of Reasons to Go LUX* – guest experience innovations from a trailblazing brand that never ceases in its quest to create “Lighter, Brighter” luxury in the world’s most desirable holiday hotspots.

LUX* South Ari

To mark the occasion, six new Reasons To Go LUX* are in the starting blocks, to be premiered at the resort, heralding yet another round of product revolution, which will be rolled out across the entire portfolio of LUX* properties in Mauritius, La Réunion, the Maldives, China, the Middle East and Turkey. Get set to be surprised!

To spice the guest experience, LUX* South Ari Atoll will introduce a series of Expert-Led Workshops. Each month the resort will host a residency with leading practitioners from diverse, creative and inspiring walks of life. Guests will be able to brush up on their watercolouring skills with painter Corinne Dalle Ore, focus on their framing and lighting with world-renowned travel photographer Michael Freeman, breathe more deeply and master the art of meditative therapy with Bhavnath Gansam, to name a few.

Glenn Daniels, General Manager comments: “After being recognised among the top ten resorts in the Maldives by both industry leaders and consumers, LUX* South Ari Atoll is now ready to take the resort’s experience to the next level by introducing not only a fresh and exciting new look but most importantly an incredible team committed to deliver world class service to our guests.”

Despite all that is new and exciting at LUX* South Ari Atoll, what remains unchanged is the passion of the people who work here and the heartfelt service they provide because, ultimately, LUX* will always be about its people and their spirit. At the new LUX* South Ari Atoll, 650 Team Members, rested and retrained, are primed and pumped to showcase their revitalised resort. They cannot wait to deliver the shining service of LUX* to their guests and to help all of them to celebrate life! Intuitive, friendly and unpretentious, they create an atmosphere that is as soulful as it’s sybaritic.

“The brand vision is to offer our guests different luxury hospitality experience; helping people celebrate life, by making each moment matter. I have no doubt LUX* South Ari Atoll will become a real spot in the Maldives, with its fresh and exciting new look and its incredibly passionate team, getting ready to welcome guests. We have a winning combination” shares Paul Jones, CEO of LUX* Resorts & Hotels.

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BBM brings Vaseline, Hellmann’s, BRU Coffee to Maldives market

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Bestbuy Maldives (BBM) extended their strong and decades old partnership with Unilever International, by adding to their brand portfolio – Vaseline, Hellmann’s, and BRU Coffee for the Maldivian market.

The collaboration was announced at a Business gathering held at the Manhattan Business Hotel, attended by over 300 trade partners from across Maldives.

With this partnership, BBM strengthens its retail offerings across the Maldives archipelago. Vaseline, a trusted name in skincare, and Hellmann’s, known globally for quality food products, will now be available through BBM’s distribution network.

“Vaseline is a name that generations trust for skin care. And Hellmann’s is a global icon in flavours. We’re proud to bring both to shelves across the Maldives and enrich everyday living for our customers,” said Muksith Hussain, Business Head – Retail.

In the hospitality sector, BBM introduces Bru Coffee as an addition to its HORECA (Hotel, Restaurant, Café) offerings. BRU Coffee provides a quality beverage option for hotels, resorts, and restaurants across the Maldives.

“BRU is one of the most loved coffee brands in the region. With this launch, we’re giving our hospitality partners a versatile product that delivers on both taste and reliability that can be consumed as a beverage and for the purpose of dessert preparation, something they can serve with confidence,” said Hisham Girsy, Business Head – HORECA.

The gathering served as a platform for BBM to engage with its valued trade partners and introduce these new brands to the market.

A.V.S Subrahmanyam, Chief Operating Officer at BBM, remarked: “BBM is built on relationships. This event reflects our commitment to not just introduce great products but to support, connect, and elevate our trade partners. We’re in this together, and the journey ahead is promising.”

As BBM continues to grow its portfolio and global partnerships, the focus remains clear delivering excellence, building trust, and shaping the future of trade in the Maldives.

Bestbuy Maldives (BBM) is a leading distribution company in the Maldives, connecting international brands with local businesses across retail and hospitality sectors. With a customer-focused approach and extensive distribution network, BBM continues to be a trusted partner in the Maldivian market.

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Conrad Maldives welcomes guests to celebrate Golden Week with curated experiences

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Golden Week serves as one of China’s premier travel holidays which allows people to spend quality time with family while enjoying unique experiences. Conrad Maldives Rangali Island presents a carefully designed programme of activities which allow guests to unwind with their loved ones.

From April 28 to May 5, guests can enjoy a variety of activities designed to suit every kind of traveler. Culinary highlights include beachfront hot pot with champagne, a six-course wine pairing dinner beneath the sea at Ithaa, Japan-inspired grilling at Koko Grill, and themed nights ranging from Southeast Asian flavours to classic BBQ and roasts.

The wellness program includes beach yoga sessions, guided nature walks and traditional Chinese spa treatments that include gua sha facials and gemstone massages using ISUN’s natural skincare line.

Families traveling with children can take advantage of the lively Kids Club and daily creative art sessions, while guests looking for a quiet moment can join meditation, sunset fitness, or simply relax at any of the three bars offering 50% off drinks during their designated hours.

During Golden Week at Conrad Maldives guests can choose to spend time with family or relax with their partner or find personal time because the resort offers a relaxing experience through various activities.

Conrad Maldives Rangali Island is part of Hilton Honors®, the award-winning guest loyalty program for Hilton’s 24 world-class brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard WiFi. Members also have access to contactless technology exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room and access their room using Digital Key.

Click here to view the full programme. For more information or to book your experience, please visit www.conradmaldives.com or email mlehi.experiences@conradhotels.com or contact +960 6680629.

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NOOE Maldives Kunaavashi offers free speedboat transfers for Summer 2025

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NOOE Maldives Kunaavashi is offering a limited-time Free Speedboat Transfer for guests booking their dream island escape in Summer 2025. Guests staying five nights or more will enjoy a free shared return speedboat transfer, ensuring a smooth and relaxing start and end to their tropical getaway.

This exclusive offer is available across all markets and applies to all villa types, including split stays, as long as the total stay is five nights or more.

The booking period for this promotion runs from 24 April to 15 May 2025, with the stay period valid from 1 May to 30 September 2025.

Experience the magic of the Maldives with added ease — a seamless journey from arrival to departure, at no extra cost. We look forward to welcoming you to NOOE Maldives Kunaavashi.

For more information or to make a reservation, please contact the NOOE Maldives Kunaavashi Reservations Team via email at reservation@laviehotels.com or via +960 9911 486. 

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