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Viceroy Hotel Group joins Global Hotel Alliance

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Viceroy
Maldives.net.mv – Global Hotel Alliance (“GHA”) has announced Viceroy as its latest member brand, expanding the Alliance’s presence in North America, the Caribbean, Indian Ocean and the Middle East, with some of the hospitality brand’s most luxurious properties being incorporated into the Ultratravel Collection, in addition to Viceroy’s Urban Retreat properties in San Francisco and New York City also joining.

Positioned as a full-service modern luxury hotel brand, Viceroy is the flagship brand of Viceroy Hotel Group, delivering an exciting array of 5 star hotels and resorts located across the world.  With hotels in five locations globally: Mexico, US, Caribbean, Maldives and UAE and future properties located in the Middle East, Portugal and Colombia, Viceroy offers a stunning collection of hotels and resorts to choose from, further enhancing GHA’s current portfolio.

Chris Hartley, GHA’s CEO, is thrilled to welcome the contemporary lifestyle brand to the GHA family: “Viceroy Hotel Group joins us at an exciting time, not only as we continue to strengthen our presence in some of the world’s most sought-after destinations, but also just as we re-launch our DISCOVERY loyalty programme, with a stronger emphasis on the individuality of our member brands. We feel privileged to have Viceroy’s prestigious properties included within our portfolio, both under GHA as well as Ultratravel Collection; and we are now able to offer our 5.4 million DISCOVERY members an even larger variety of hotels to choose from.”

Bill Walshe, Viceroy Hotel Group CEO, is excited about the opportunity of the company’s properties joining both GHA and Ultratravel Collection: “GHA is a unique proposition, co- created with real travelers seeking timely and authentic recognition.   As a leader in modern luxury hospitality, it is Viceroy’s privilege to join a movement that believes in the personal currency of ‘life long memories’ as the ultimate expression of loyalty.   We are proud to join such an extraordinary collection of hotel brands, and we look forward to collaborating with them to deliver amazing experiences to guests from across the globe.”

The integration of Viceroy Maldives makes seven hotels from Maldives in GHA map.

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Fushifaru Maldives blends cultural experiences with new in-house activities

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Fushifaru Maldives has introduced a refreshed programme of guest activities and experiences as it enters 2026, combining cultural elements with new forms of entertainment across the resort.

The boutique resort has expanded its in-house activities to cater to a wide range of age groups. New offerings include circus-style sessions for children, hula hoop classes, aerial performances, fire shows and CYR wheel displays, aimed at providing structured entertainment for both families and adult guests.

The resort marked the end of 2025 with a Gatsby-themed farewell event, featuring a cocktail evening where guests were invited to dress in period-inspired attire. New Year’s Eve celebrations centred on a dinner service prepared by the resort’s culinary team, with a menu that included beef ribs, roasted turkey, grilled lobster, salmon and oysters, alongside seafood selections, Japanese dishes, Asian and Mediterranean cuisine, and live cooking stations. The evening concluded with desserts and tropical fruit offerings.

For 2026, Fushifaru Maldives has also updated its daily activity schedule. Themed dinner nights continue to form a core part of the guest experience, with a Maldivian-themed dinner held every Friday. This includes a live cooking demonstration based on traditional Maldivian preparation methods, highlighting the step-by-step process of making local curries.

According to the resort, the updated programmes are designed to strengthen guest engagement while maintaining links to Maldivian heritage. The focus remains on offering structured experiences that reflect both cultural practices and contemporary resort entertainment.

Fushifaru Maldives stated that it plans to continue developing its activity and dining concepts throughout the year, with further updates to be shared with guests and industry partners.

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Niyama Private Islands enhances surf lifestyle with stylish new surf venue

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Niyama Private Islands Maldives now offers what is considered the most luxurious surf experience in the Maldives, enhanced by the introduction of its new Surf Shack — a stylish beachfront hangout serving gourmet bites, drinks, sunset views and lively parties.

Known as Nature’s Playground, the resort has long attracted surf professionals from around the globe. Located in the southern Maldives, where swells are at their strongest, it is a preferred base during peak surf season. Waves break directly on shore, with additional surf spots accessible within minutes by speedboat.

Niyama’s signature waves roll in at Vodi Point, situated on the westernmost tip of its twin islands. It is here that the resort has unveiled the new Surf Shack, designed to make time off the waves equally appealing. The thatched-roof venue encourages a barefoot, relaxed atmosphere, offering an upper deck for sunset viewing and picnic-style seating below. Reflecting Niyama’s sustainability ethos, Area Chief of Engineering Michael Patrick Slevin notes that 75 per cent of construction materials were repurposed, blending beach casual with environmentally conscious design.

Guests can enjoy gourmet dishes served from service windows, with a menu inspired by iconic surf destinations worldwide: Australian fish and chips, Indonesian satay, Mexican nachos and Japanese takoyaki. The drinks list pays tribute to rum, featuring an extensive collection and signature cocktails inspired by renowned surf breaks.

While the Surf Shack maintains a laidback feel during the day, the beachfront transforms at dusk as the tides shift and the DJ elevates the atmosphere. The resort’s rum and reggae Sundays have already become a celebrated weekly event.

Surfers at Niyama can design their days as they wish — chasing waves or relaxing ashore. The Surf Centre offers equipment and guidance, while Drift by Niyama provides recovery treatments to soothe muscles, repair sun-exposed skin and restore energy. Resident professional surfers remain available to advise on technique and wave conditions.

“The new Surf Shack forms part of the renewed Niyama experience, which includes significant refurbishments across the resort, inventive culinary additions and a greater emphasis on active living and wellness,” said Hafidh Al Busaidy, General Manager of Niyama Private Islands Maldives. “With more developments on the way, we look forward to sharing what comes next.”

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Intimate island experiences shape Valentine’s Day at InterContinental Maldives Maamunagau Resort

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This Valentine’s Day, InterContinental Maldives Maamunagau Resort invites couples to celebrate love through a collection of carefully curated experiences designed to unfold in intimate moments across the island.

Framed by the natural beauty of Maamunagau Island, the resort’s Valentine’s programme centres on a series of limited-edition dining and wellness experiences created exclusively for the occasion. From private beachfront dining and moonlit dinners along Café Umi Beach to an elevated Valentine’s evening at the signature Lighthouse venue, romance is conveyed through setting, atmosphere and thoughtful detail rather than elaborate gestures.

Culinary experiences sit at the heart of the celebration, with bespoke Valentine’s menus intended to be savoured slowly, paired with curated wines and accompanied by uninterrupted ocean views. Each dining experience is crafted to feel personal, whether enjoyed beneath the night sky or in one of the island’s more private spaces.

Beyond dining, couples are encouraged to reconnect through shared wellness experiences at AVI Spa. Signature rituals and indulgent treatments offer a quieter expression of romance, giving guests the opportunity to unwind together in a calm, oceanfront environment. Those seeking complete privacy may opt for bespoke in-villa treatments, allowing the occasion to be marked within the comfort of their own surroundings.

Throughout Valentine’s Day, subtle touches across the resort—from crafted cocktails to curated wine moments—enhance the celebration without overwhelming it, reflecting InterContinental Maldives’ belief that genuine luxury is rooted in balance, intention and authenticity.

At InterContinental Maldives Maamunagau Resort, Valentine’s Day is shaped not by excess, but by considered, enduring moments that create shared memories long after the day has passed.

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