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Viceroy Hotel Group joins Global Hotel Alliance

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Viceroy
Maldives.net.mv – Global Hotel Alliance (“GHA”) has announced Viceroy as its latest member brand, expanding the Alliance’s presence in North America, the Caribbean, Indian Ocean and the Middle East, with some of the hospitality brand’s most luxurious properties being incorporated into the Ultratravel Collection, in addition to Viceroy’s Urban Retreat properties in San Francisco and New York City also joining.

Positioned as a full-service modern luxury hotel brand, Viceroy is the flagship brand of Viceroy Hotel Group, delivering an exciting array of 5 star hotels and resorts located across the world.  With hotels in five locations globally: Mexico, US, Caribbean, Maldives and UAE and future properties located in the Middle East, Portugal and Colombia, Viceroy offers a stunning collection of hotels and resorts to choose from, further enhancing GHA’s current portfolio.

Chris Hartley, GHA’s CEO, is thrilled to welcome the contemporary lifestyle brand to the GHA family: “Viceroy Hotel Group joins us at an exciting time, not only as we continue to strengthen our presence in some of the world’s most sought-after destinations, but also just as we re-launch our DISCOVERY loyalty programme, with a stronger emphasis on the individuality of our member brands. We feel privileged to have Viceroy’s prestigious properties included within our portfolio, both under GHA as well as Ultratravel Collection; and we are now able to offer our 5.4 million DISCOVERY members an even larger variety of hotels to choose from.”

Bill Walshe, Viceroy Hotel Group CEO, is excited about the opportunity of the company’s properties joining both GHA and Ultratravel Collection: “GHA is a unique proposition, co- created with real travelers seeking timely and authentic recognition.   As a leader in modern luxury hospitality, it is Viceroy’s privilege to join a movement that believes in the personal currency of ‘life long memories’ as the ultimate expression of loyalty.   We are proud to join such an extraordinary collection of hotel brands, and we look forward to collaborating with them to deliver amazing experiences to guests from across the globe.”

The integration of Viceroy Maldives makes seven hotels from Maldives in GHA map.

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GullivAir announces direct Maldives–Bulgaria service for winter 2026/27

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Bulgarian airline GullivAir is set to launch direct scheduled flights between Malé and Sofia from 6 November 2026, establishing a new non-stop air connection between the Maldives and Bulgaria.

The service will operate throughout the 2026/27 winter season until 26 March 2027, using an Airbus A330-200 wide-body aircraft. The new route will provide Bulgarian travellers with direct access to the Maldives while allowing passengers departing from Malé to reach Bulgaria without an intermediate connection.

Under the announced schedule, flights from Malé to Sofia will operate every Friday, departing Malé at 4.30pm and arriving in the Bulgarian capital at 11.30pm local time. Flights from Sofia to Malé will operate every Saturday, departing at 7.45pm and arriving in the Maldives at 7.15am.

The flights will be operated using GullivAir’s Airbus A330-200, which is deployed on the airline’s long-haul services. Passengers will receive two hot meals and beverages during the flight, while baggage allowances and additional services will vary according to the fare selected at booking.

The launch provides the Maldives with a direct link to the Bulgarian market during the country’s main outbound winter travel period. At the same time, the route creates a new direct European connection for travellers from the Maldives.

Sofia, Bulgaria’s capital, serves as a gateway to a range of winter, cultural and wellness destinations. Bulgaria’s established ski areas include Bansko, Borovets and Pamporovo, while destinations such as Velingrad, Hisarya and Sandanski are known for mineral-water spas and wellness tourism.

The country also offers cultural and historical attractions including Sofia’s archaeological and religious sites, Plovdiv, Rila Monastery and Veliko Tarnovo. GullivAir said the direct connection would allow travellers from the Maldives to combine city stays, skiing, mountain experiences, spa visits and cultural tourism within one trip.

For the Maldivian tourism sector, the service adds another direct European connection for the 2026/27 winter season and provides easier access for travellers originating in Bulgaria. The route also broadens air connectivity between the Maldives and Southeast Europe at a time when direct services remain an important factor in facilitating leisure travel to the destination.

GullivAir is a Bulgarian airline operating international passenger services from Sofia. The airline said it is developing its scheduled network with a focus on direct connections between Bulgaria and international leisure and business destinations.

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Food

The Standard, Maldives unveils September line-up of Oktoberfest, Negroni Week

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This September, The Standard, Huruvalhi Maldives invites guests to raise a glass, chase unforgettable moments, and embrace the resort’s signature playful spirit as Oktoberfest and Negroni Week arrive in paradise alongside a lineup of island adventures, social gatherings, and exclusive experiences.

From 19 September to 4 October 2026, Oktoberfest takes centre stage with daily beer-inspired celebrations, bringing together great food, ice-cold pours, and good company against the backdrop of the Indian Ocean. Meanwhile, cocktail enthusiasts can celebrate Negroni Week from 21 to 27 September 2026, discovering the timeless Italian classic reimagined in true Standard style.

At the heart of the Oktoberfest festivities is Todis Bar, where guests can enjoy a daily Happy Hour featuring refreshing beers and lively island vibes at sunset. Guests can also indulge in specially curated Beer Pairing Lunches at Joos Café, showcasing hearty favourites including gourmet hot dogs, German bratwurst, and shareable plates designed for gathering friends and loved ones around the table.

“At The Standard, Maldives, every celebration is an opportunity to connect, explore, and create memorable moments together,” said Nandakumar Dharuman, the resort’s Director of Culinary. “Whether guests are toasting Oktoberfest, enjoying a perfectly crafted Negroni, or setting off on a marine adventure, this season is all about bringing people together in a fun and unexpected way.”

Beyond the food and beverage experiences, guests can seamlessly combine the festivities with the resort’s signature island adventures. After all, a Maldives holiday is best enjoyed in and around the water. From snorkelling vibrant coral reefs and discovering the region’s marine wonders to unforgettable excursions in Hanifaru Bay, every experience offers a new opportunity to explore paradise. Guests can also join exhilarating manta ray excursions and glide alongside these gentle giants, with experiences available through the resort’s dive centre.

The Sip & Chat Cocktail Party, held every Monday, is another experience not to be missed. This lively social gathering brings together guests and members of the resort’s management team for an evening of cocktails, conversations, surprises, and exciting lucky draws. It is the perfect opportunity to mingle, share stories, and experience the warm, welcoming personality that defines The Standard.

Those seeking a more intimate celebration can elevate their stay with the resort’s Floating Sunset Sparkle experience. Set within the privacy of a villa pool, guests can enjoy house champagne and a selection of curated canapés while soaking in the magic of a Maldivian sunset, creating an unforgettable moment for couples and special occasions.

Whether sipping a Negroni at sunset, sharing a beer over lunch, connecting with fellow travellers, or discovering the natural beauty of the Maldives, guests are invited to celebrate September the Standard way: relaxed, playful, and anything but standard.

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Awards

ROBINSON NOONU wins Best Fun & Friendly Resort title for second time

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ROBINSON NOONU has been named Best Fun & Friendly Resort at the Travel Trade Maldives (TTM) Awards 2026 for the second time. This marks the fourth consecutive TTM award for ROBINSON Clubs in the Maldives.

“Receiving the award for the second time is particularly gratifying. It shows that our concept resonates with both our guests and our industry partners, whilst we continue to follow our own path. ROBINSON NOONU has its very own character,” says General Manager Jan Karliczek.

ROBINSON NOONU is located on Orivaru Island in the Noonu Atoll. Guests stay in beach and water villas, many with direct ocean access or private pools. The club’s house reef invites snorkelling and diving. Sports offerings include fitness classes from yoga to HOT IRON as well as padel. The resort also features special event weeks, diverse entertainment, and programmes for children and teenagers.

With this latest recognition, ROBINSON continues its TTM Awards success in the Maldives: ROBINSON MALDIVES won awards in 2023 and 2025, whilst ROBINSON NOONU impressed in the Best Fun & Friendly Resort category in 2024 and now 2026.

The TTM Awards are among the most prestigious accolades in the Maldivian tourism industry and are presented annually at the international TTM Maldives trade fair. Winners are determined through online voting accessible via the TTM website. In 2026, awards were presented across 32 categories.

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