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Maldives participates at China International Travel Mart

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CITM - China

Maldives.net.mv – The Maldives Marketing and Public Relations Corporation (MMPRC) together with 26 representative companies from the tourism industry of Maldives took part in the China International Travel Mart (CITM) 2014, held in Shanghai, China from 14th – 16th November 2014.

Dedicated B2B meetings area at Maldives stand was introduced for the first time this year which enhanced the business meetings and portrayed a more professional approach. Furthermore, the presence of Maldives was more colourful this year with the live performance of Maldivian music
being performed by the Maldivian 2-piece band, Lounging Flounders at the stand. This attracted more people and interest towards the Maldives stand.

CITM is the largest travel mart in China which has been running successfully over the years with over 2,359 exhibition booths. This is an annual fair that takes place in Shanghai and Kunming alternatively.CITM offers professional trade days for registered delegates to conduct meetings with some of China’s strongest buyers with a high level of competitiveness from regions such as Hong Kong, Macau and Taiwan. The strict participation conditions and invitation procedures guarantee the quality of buyers, so that the exhibitors are not disappointed and can have the opportunity to establish extensive business contacts. After well-managed and pre-arranged meetings throughout the first two days of the exhibition, the final day will be open for public, where the exhibitors can promote the destination and its offerings directly to the consumers.

Since the end of 2010, the Chinese market has shown a massive boom in arrivals to Maldives with a growth rate of 29.5%. This was the first time an Asian country took up the position of the top generating market. Ever since, China has maintained the leading position of top source market to the Maldives. With 286,838 arrivals recorded from January to September 2014, China currently takes up 31.8% of market share, which is an increase of 14.8 percent compared to the same period in 2013.

CITM is an important platform to promote the Maldives in the Chinese market that would in turn help increase the presence of the destination and help sustain a healthy growth pattern.

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Zara Larsson brings pop and tradition together at JOALI Maldives New Year event

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Swedish singer and songwriter Zara Larsson ushered in the New Year with a live performance at JOALI Maldives, marking the arrival of 2026 with an evening that blended international pop with Maldivian cultural expression.

Larsson performed as part of the resort’s New Year celebrations, held on 1 January 2026, delivering a set that included her fan-favourite track Symphony. A defining moment of the night saw the artist take to the stage wearing a traditional Maldivian feyli—a black-and-white striped sarong that holds cultural significance in the Maldives—adding a local touch to the festivities.

JOALI Maldives shared images and video highlights of the performance across its official social media channels, showing Larsson engaging with guests against the backdrop of the resort’s New Year programme. The singer also posted clips from her stay and celebrations on her own Instagram account, offering followers a glimpse into her Maldivian holiday.

Known for chart-topping tracks such as Lush Life and Never Forget You, as well as collaborations including This One Is for You and Ruin My Life, Larsson continues to enjoy strong global recognition. Her most recent single, Midnight Sun, was released in June 2025.

The New Year performance at JOALI Maldives adds to the resort’s growing profile as a destination for high-profile cultural and entertainment experiences, bringing together international artists and local traditions to mark key moments in the global festive calendar.

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Amilla Maldives hosts ‘Around the World in Wonder’ New Year experience

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Amilla Maldives welcomed the New Year with Around the World in Wonder, a globally inspired celebration beneath the Maldivian night sky.

The evening began with Around the World in a Glass, a beachfront cocktail journey with flavours from across the globe. A gourmet dinner buffet followed under the stars, each dish reflecting Amilla’s signature artistry. During the evening, Morgan Martinello, General Manager of Amilla Maldives, addressed the island with a warm welcome, sharing a few words of gratitude and reflection to set the tone for the night ahead.

The main stage, set over the pool, became the heart of the night bringing together an international line-up of performers. World rhythms flowed through the evening with DJ Elaiva, layered with vibrant saxophone interludes by Sharif and live sets from Australia’s Hamilton Band. Visual theatre unfolded around the stage as acrobats, aerialists and fire-led performances by Fiesta Creations brought movement and light, while cultural dance moments gently invited guests to join in. Throughout the night, Sid, the emcee, guided the celebration with warmth and an easy charm.

As midnight approached, the Hamilton Band led the countdown. Fireworks lit the sky above the lagoon, adding a dazzling finale to fire-lit performances and marking the arrival of 2026.

The celebration flowed into the early hours at Tessera, where DJ Kushan kept the rhythm alive, letting guests move seamlessly between music, conversation, and quiet moments by the sea.

Amilla Maldives’ Around the World in Wonder offered immersive, elegant, and personalised luxury, setting the tone for a year of connection, discovery, and island magic.

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Huvafen Maldives hosts exclusive Riedel Wine experience led by Maximilian J. Riedel

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Huvafen Maldives is hosting an extraordinary wine experience in collaboration with Riedel, the world-renowned Austrian glassware company, led by 11th-generation CEO Maximilian J. Riedel. The exclusive event will take place in Vinum, Huvafen’s underground wine cellar – the first of its kind in the Maldives – offering guests a uniquely immersive setting to explore the art of wine enjoyment.

Over two evenings, Maximilian J. Riedel, the eleventh generation of family owned company RIEDEL, will personally guide an intimate group of guests through a sensory tasting of iconic wines using four distinct glasses from the RIEDEL Veloce collection, highlighting how the shape and size of each glass considerably influences aroma, texture and flavour – a hallmark of Riedel’s renowned approach to wine enjoyment.

Carrying forward a remarkable family legacy, Maximilian leads the Austrian glassware company with great success and a keen spirit for the Zeitgeist. He continues to redefine the so called Riedel Wine Glass Experience. Each year, these comparative tastings inspire, educate, and entertain more than 50,000 participants all over the world.

“Maximilian Riedel’s expertise brings an extraordinary dimension to wine enjoyment,” said General Manager, Noel Cameron. “This partnership aligns perfectly with our philosophy of curating unforgettable, refined experiences for our guests, where every detail, from the wine to the glass, is considered.”

“A glass can make the wine shine or destroy its magic. This is why we at Riedel offer exclusively functional tools. Their only purpose is to support and present the wine in its best possible way,” said Maximilian Riedel. “I am looking very much forward to demonstrate which enormous difference glasses make, in this extraordinary underground setting of Huvafen Fushi. Guests will experience and enjoy how the functional glasses enhance their wine enjoyment.”

For reservations or to explore exclusive packages, please contact the resort’s reservations team at stay@huvafenfushi.com.

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