Maldives participates at China International Travel Mart

CITM - China – The Maldives Marketing and Public Relations Corporation (MMPRC) together with 26 representative companies from the tourism industry of Maldives took part in the China International Travel Mart (CITM) 2014, held in Shanghai, China from 14th – 16th November 2014.

Dedicated B2B meetings area at Maldives stand was introduced for the first time this year which enhanced the business meetings and portrayed a more professional approach. Furthermore, the presence of Maldives was more colourful this year with the live performance of Maldivian music
being performed by the Maldivian 2-piece band, Lounging Flounders at the stand. This attracted more people and interest towards the Maldives stand.

CITM is the largest travel mart in China which has been running successfully over the years with over 2,359 exhibition booths. This is an annual fair that takes place in Shanghai and Kunming alternatively.CITM offers professional trade days for registered delegates to conduct meetings with some of China’s strongest buyers with a high level of competitiveness from regions such as Hong Kong, Macau and Taiwan. The strict participation conditions and invitation procedures guarantee the quality of buyers, so that the exhibitors are not disappointed and can have the opportunity to establish extensive business contacts. After well-managed and pre-arranged meetings throughout the first two days of the exhibition, the final day will be open for public, where the exhibitors can promote the destination and its offerings directly to the consumers.

Since the end of 2010, the Chinese market has shown a massive boom in arrivals to Maldives with a growth rate of 29.5%. This was the first time an Asian country took up the position of the top generating market. Ever since, China has maintained the leading position of top source market to the Maldives. With 286,838 arrivals recorded from January to September 2014, China currently takes up 31.8% of market share, which is an increase of 14.8 percent compared to the same period in 2013.

CITM is an important platform to promote the Maldives in the Chinese market that would in turn help increase the presence of the destination and help sustain a healthy growth pattern.

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