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Tourism growth continues

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growth Maldives.net.mv – Tourist arrivals to the Maldives saw an increase of 11.6% during the first two months of 2014 compared with the same period of 2013, reaching a total of 216,001.

In terms of market shares Europe led, taking account for 50% of all arrivals to the Maldives with an additional 1,659 tourists to achieve an accumulated sum of 108,075 tourists for the period. Growth (+1.6%) was marginal backed by sub regions Northern Europe (+8.4%) and Central Eastern Europe (+3.8%). By individual market performance, Russia was the leading market from the region with 7.2% shares. However, the Russian market recorded a negative growth of 2.1% during the first two months of 2014. Russia was followed by the U.K (6.8%), Germany (6.7%), France (6.6%) and Italy (6.6%). Out of these only the U.K market had a positive growth (+3.6%) for the period.

Asia and the Pacific brought in additional 17,412 tourists reaching a total of 94,490 during the first two months of 2014 increasing the market share to 43.7%. With all the sub regions showing positive growth rates for the period, the region registered an above average growth of +22.6%.

South East Asia led the growth with a robust +83.3%. However, in terms of market shares, North East Asia was the leading sub region covering 34.9% of all arrivals during the period. The Chinese (29.5%) market took hold of most of the shares accounted for Asia Pacific Region.

Americas (3.2%), Middle East (2.6%) and Africa (0.5%) all had positive growth rates of 38.1%, 30.9% and 7.4% respectively, during the first two months of 2014 compared with the same period of 2013.

Out of the 435 tourist accommodation establishments registered in the Ministry at end February 2014, a total of 315 establishments were operational. These include 104 tourist resorts (23,496 beds), 19 hotels (1,626 beds), 145 guest houses (1,988 beds) and 162 safari vessels (2,684 beds). The tourist bed nights of these establishments increased by 4.5% during the period with a total of 674,828 nights. While the occupancy rate was maintained at 88.7%, the average duration of stay was 6.1 days, which was 0.1 less than that of 2013 same period.

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SO/ Maldives adds Scooper Ice Cream Trolley to Lazuli Beach Club experience

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Paradise just got a little cooler and a lot more delicious.

Adding another playful touch to its signature Island Couture experience, SO/ Maldives has introduced its newest guest activation: the Scooper Ice Cream Trolley, now taking centre stage beside the pool at the vibrant Lazuli Beach Club.

Perfectly positioned beside the pool, the stylish trolley invites guests to take a break from the Maldivian sunshine and indulge in 10 delicious ice cream flavours, each offering its own little reason to stay poolside just a few minutes longer.

Set against the turquoise backdrop of Lazuli Beach Club, the activation brings a playful, nostalgic element to the resort’s contemporary approach to luxury. Guests can simply step away from their sun lounger and enjoy a cool treat without ever having to leave the poolside mood.

The experience is designed to be effortless and spontaneous a little moment of indulgence that perfectly complements the carefree energy of SO/ Maldives.

Whether enjoyed after a refreshing swim, shared between friends or captured in that perfect poolside photograph, the Ice Cream Trolley adds another delicious layer to the Lazuli Beach Club experience. And with the ocean sparkling just beyond the pool, cocktails in hand and ice cream within reach, there really is nowhere else to be.

Come for the pool. Stay for the ice cream.

For more information or to book your perfect getaway, please visit so-maldives.com or contact so.maldives.reservations@so-hotels.com or call +960 664-9100.

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Victor Bernardo joins 2026 Four Seasons Maldives Surfing Champions Trophy

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Four Seasons Resort Maldives at Kuda Huraa has confirmed Brazilian freesurfer Victor Bernardo for the 2026 Four Seasons Maldives Surfing Champions Trophy, joining Mason Ho in a growing field of world-class athletes.

Returning to Sultans from September 4 to 11, 2026, the invitation-only contest brings six celebrated surfers to the North Malé Atoll to compete across single fin, twin fin and thruster divisions. The format places adaptability, creativity and board knowledge at the centre of the competition, with an overall champion crowned after three distinct eras of surfboard design have been put to the test.

For guests staying at Kuda Huraa, the Trophy offers close access to the competition and the athletes taking part. Sultans is reached within minutes of the resort, while the week extends beyond the heats through post-surf conversations, sunset gatherings and opportunities to experience the wider surf culture of the island.

Bernardo joins the field as one of contemporary surfing’s most accomplished all-round stylists. Known for moving comfortably between alternative boards and high-performance equipment, the 28-year-old has built a global reputation for fluid surfing, technical range and an instinctive understanding of how different boards shape a wave.

Whether threading tubes on a quad, drawing extended lines on a twin fin or producing powerful turns on a modern thruster, Bernardo’s approach makes him particularly suited to the Champions Trophy format.

“I surf different boards every day, and to me it’s the most fun thing in surfing,” said Bernardo. “To be in an event like this has always been my dream. I’m very excited for it.”

Born in Guarujá on Brazil’s São Paulo coastline, Bernardo first paddled out at four years old alongside his family. He spent more than a decade progressing through the professional ranks, winning the Oakley Pro Junior and establishing himself as one of Brazil’s leading competitive prospects.

In recent years, he has become one of surfing’s most respected freesurfers, earning recognition for his style, versatility and willingness to explore a broad range of surfboard designs. That range has made him a natural addition to an event where competitors must continually adjust their technique, equipment and approach. “I love that it’s very selective, and it seems to be an incredible experience,” Bernardo added. “I am honoured and excited.”

His invitation also carries a personal significance beyond the competition. “What I’m most excited about is bringing my mum on her first international trip, enjoying our time together and having fun.”

Held at the world-renowned right-hand break of Sultans, the Four Seasons Maldives Surfing Champions Trophy combines elite competition with the freedom and experimentation of classic surfing. Its compact field, three-board format and island setting have helped distinguish it from conventional professional contests.

First staged in 2011, the Trophy has welcomed athletes including Mark Occhilupo, Taj Burrow, Josh Kerr, Kelly Slater, Joel Parkinson, Michel Bourez, Carissa Moore and Maya Gabeira. The 2025 edition saw Michel Bourez complete a comeback from injury to win the overall title, recording the event’s only perfect 10 along the way. With Bernardo now joining Mason Ho for 2026, the next edition is already taking shape as one of the most unpredictable in the event’s history.

Further competitors will be announced in the coming weeks, with updates shared through surfingchampionstrophy.com and the Four Seasons Resort Maldives at Kuda Huraa channels.

Where Champions Come to Surf

The Four Seasons Maldives Surfing Champions Trophy brings six invited athletes to Sultans to compete across single fin, twin fin and thruster divisions. Unlike a conventional surf contest, the format rewards the ability to interpret a wave through different boards, techniques and periods of surfing history.

The Garden-Island Base at Kuda Huraa

Located 25 minutes by speedboat from Malé, Four Seasons Resort Maldives at Kuda Huraa provides direct access to the surf breaks of the North Malé Atoll, supported by more than two decades of collaboration with Tropicsurf. During the Trophy, guests can follow the competition at Sultans, meet leading figures from the surf world and combine event access with coaching, wellness and island experiences.

To reserve a stay during the 2026 Four Seasons Maldives Surfing Champions Trophy or enquire about the Surf’s Up package, contact reservations.mal@fourseasons.com or call +960 66 00 888.

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One&Only Reethi Rah unveils Jessie J as headliner for ‘Time as One’ festive season

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One&Only Reethi Rah, the Maldives’ iconic private island retreat, has announced the powerhouse singer-songwriter Jessie J as the headlining entertainer for its highly anticipated New Year’s Eve celebrations. The exclusive live performance, reserved solely for resort guests, continues One&Only Reethi Rah’s growing tradition of welcoming the New Year with some of the world’s most celebrated musical acts.

Set against the stunning backdrop of the Indian Ocean, New Year’s Eve celebrations at One&Only Reethi Rah will culminate in the resort’s Gala Night on 31st December 2026. The highlight of the festive season, the evening will begin with an elegant beachside cocktail reception before unfolding into an exhilarating celebration of culinary theatre and captivating live performances. As 2026 draws to a close, Jessie J will take the stage, bringing the celebrations to electrifying heights with her powerhouse vocals, dynamic stage presence and chart-topping hits.

Known for her exceptional vocal range and unique musical style blending soul, pop, and contemporary R&B; her prolific ear for musical hooks and confident stage persona, her global singles including “Price Tag,” “Domino,” and “Bang Bang” have reached #1 in the world, garnering various accolades including the Critics’ Choice BRIT Award and a Grammy nomination. Throughout her career, Jessie J has also served as a coach on the renowned singing competition shows The Voice UK, The Voice Australia, and The Voice Kids UK.

“We are excited to welcome Jessie J to One&Only Reethi Rah for this year’s New Year’s Eve celebrations,” said Jan Tibaldi, General Manager of the resort. “One&Only is all about creating unforgettable moments, and ringing in 2027 with an artist of Jessie J’s calibre promises to be a spectacular night that our guests will remember for years to come.”

This year’s festive season at One&Only Reethi Rah welcomes guests to explore unhurried moments of connection through the theme of Time as One, centred on sharing meaningful and liberating experiences. Guests of all ages are invited to discover unscripted memories through a season of family holiday traditions, divine culinary experiences, rejuvenating wellness treatments, and exhilarating activities on sand and in the sea. Jessie J’s performance at the end of the year is sure to embody the spirit of the season and ignite meaningful and special memories to welcome 2027.

The festive season at One&Only Reethi Rah commences on 20th December 2026 with the annual Tree Lighting Ceremony & Cocktail and ends on 13th January 2026 with the resort’s Orthodox New Year Gala Dinner. Reservations and pre-bookings are recommended.

For inquiries and bookings, please contact the VIP Services team at reethirah.festive@oneandonlyreethirah.com. For more information about festive and the resort, please visit oneandonlyreethirah.com. For bookings, please call +960 664 8800 or contact the resort’s reservations team at reservations@oneandonlyreethirah.com.

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