News
Tourism growth continues
Maldives.net.mv – Tourist arrivals to the Maldives saw an increase of 11.6% during the first two months of 2014 compared with the same period of 2013, reaching a total of 216,001.
In terms of market shares Europe led, taking account for 50% of all arrivals to the Maldives with an additional 1,659 tourists to achieve an accumulated sum of 108,075 tourists for the period. Growth (+1.6%) was marginal backed by sub regions Northern Europe (+8.4%) and Central Eastern Europe (+3.8%). By individual market performance, Russia was the leading market from the region with 7.2% shares. However, the Russian market recorded a negative growth of 2.1% during the first two months of 2014. Russia was followed by the U.K (6.8%), Germany (6.7%), France (6.6%) and Italy (6.6%). Out of these only the U.K market had a positive growth (+3.6%) for the period.
Asia and the Pacific brought in additional 17,412 tourists reaching a total of 94,490 during the first two months of 2014 increasing the market share to 43.7%. With all the sub regions showing positive growth rates for the period, the region registered an above average growth of +22.6%.
South East Asia led the growth with a robust +83.3%. However, in terms of market shares, North East Asia was the leading sub region covering 34.9% of all arrivals during the period. The Chinese (29.5%) market took hold of most of the shares accounted for Asia Pacific Region.
Americas (3.2%), Middle East (2.6%) and Africa (0.5%) all had positive growth rates of 38.1%, 30.9% and 7.4% respectively, during the first two months of 2014 compared with the same period of 2013.
Out of the 435 tourist accommodation establishments registered in the Ministry at end February 2014, a total of 315 establishments were operational. These include 104 tourist resorts (23,496 beds), 19 hotels (1,626 beds), 145 guest houses (1,988 beds) and 162 safari vessels (2,684 beds). The tourist bed nights of these establishments increased by 4.5% during the period with a total of 674,828 nights. While the occupancy rate was maintained at 88.7%, the average duration of stay was 6.1 days, which was 0.1 less than that of 2013 same period.
Family
JOALI BEING brings colour, movement and renewal to Easter 2026
This Easter, JOALI BEING — the transformative, well-living island in the Maldives — invites guests to embrace the vitality and beauty of colour through its 2026 theme, “Colours of Renewal”. Taking place from 1 to 12 April 2026, the programme draws inspiration from the joy, freshness and energy that colour brings to life, encouraging guests of every generation to reconnect, move freely and celebrate meaningful moments together.
In the lead-up to Easter, the island will spotlight family connection through its pre-Easter campaign, “The Wonder of Us: A Family’s Well-Living Journey” — the final chapter in the Joyful Journeys of Well-Living video series. Centred on shared rituals and joyful movement across generations, the campaign sets an emotional foundation for the celebratory days ahead.
Throughout the Easter season, colour will be thoughtfully expressed across the island — woven into design, nature, culinary artistry and immersive experiences as a symbol of harmony, renewal and joyful transformation. Rooted in the Joy of Well-Living, Colours of Renewal ignites uplifting experiences designed to foster togetherness, vitality and discovery.

Easter highlights include:
Celebrity Fitness Coach – Joe Wicks
Well-living comes alive in motion with acclaimed guest expert Joe Wicks MBE. The renowned fitness coach will lead uplifting, family- and teen-friendly sessions — from beach conditioning and CORE circuits to DJ-powered fitness nights and Junior Power Camp by the sea.

The Transformative Power of Breath – Carlos Aparicio
Returning practitioner Carlos Aparicio will present his transformative Biocuántica sessions throughout April, guiding guests towards brain–heart coherence and inner balance. He will also lead 9D Breathwork — an immersive, neuroscience-led sound and breathing experience designed to encourage emotional release and deep renewal.

Joyful Movement, Play & Family Connection
An expanded Easter activity programme invites families to connect and celebrate vitality together, with highlights including:
- Kids Dance to the Beat – A high-energy movement session blending dance and simple exercise circuits to build endurance, strength and mobility in a playful way.
- Muay Thai Training – An energising session focused on strength, coordination and controlled technique.
- Easter Egg Decorating – A creative culinary experience where children decorate their own chocolate Easter eggs before tasting their sweet creations.
- Family Sushi Masterclass – A hands-on culinary experience designed for shared creativity.
- Easter Sunday Feast – A celebratory dining experience bringing families together to mark Easter with seasonal flavours.
- Easter Party – Hop into a world of colour and joy with a festive celebration filled with games, interactive activities and delightful seasonal treats, capturing the spirit and magic of Easter for guests of all ages.

“This Easter, we celebrate the joy of colour not only as something beautiful we see, but as something meaningful to feel together,” says General Manager Graeme Freeman. “Colours of Renewal is a celebration of togetherness — a time to move, create, laugh and reconnect across generations. Through shared moments of play, creativity and mindful discovery, families can embrace joyful energy while gently restoring balance and harmony. At JOALI BEING, these are the moments that stay with you long after the journey ends — where hearts feel lighter, bonds grow stronger, and the true spirit of well-living is discovered, together.”
The Easter programme brings this philosophy to life through thoughtfully curated experiences — from immersive therapies and movement sessions to culinary masterclasses and vibrant family celebrations — each designed to nurture vitality, creativity and meaningful connection.
A stay at JOALI BEING is a transformative escape where guests return home feeling lighter in body, mind and spirit. Villas start from USD 3,162 per night for two guests sharing an Ocean Pool Villa on a B&B basis. For full details on JOALI BEING’s festive programme, please visit the resort’s website. For bookings and further information, kindly contact reservations.being@joali.com.
Action
Sun Siyam Olhuveli invests in staff wellbeing with upgraded sports facilities
Sun Siyam Olhuveli has unveiled newly upgraded volleyball and futsal grounds for team members, reaffirming its commitment to employee wellbeing while advancing responsible, future-focused operations. The renovated volleyball grounds were officially inaugurated on 14 February, while the upgraded futsal ground opened earlier this year—together creating dedicated spaces for recreation, connection, and healthy competition across the island.
Designed to encourage regular physical activity and camaraderie beyond the workplace, the improved sports facilities represent a thoughtful investment in social infrastructure. They reflect a belief that wellbeing is fundamental to long-term performance, nurturing morale, teamwork, and a strong sense of belonging among team members.

Alongside these developments, the resort has implemented NO BIN DAY every Tuesday, a practical initiative aimed at minimising food waste across operations. By encouraging mindful planning and responsible consumption, the initiative challenges teams to rethink habits around food—transforming sustainability into a shared, everyday discipline.
“Taking care of our people and the environment must go hand in hand. By investing in spaces that support our team’s wellbeing and introducing simple disciplines like NO BIN DAY, we are building a culture where responsibility is lived every day—naturally, collectively, and with purpose,” said Hassan Adil, General Manager of Sun Siyam Olhuveli.

Both initiatives form part of Sun Siyam Care, the group’s corporate social responsibility platform, and align with the Social Infrastructure and Responsible Consumption and Production pillars under the GDS framework. Together, they reflect a people-first approach to sustainability—where everyday actions create lasting impact for teams, operations, and the wider community.
Sun Siyam Care is committed to creating a positive impact for people, communities, and the environment through responsible operations, social investment, and long-term sustainability actions across its destinations in the Maldives and Sri Lanka.
Guests are encouraged to learn more about these initiatives by visiting the Sun Siyam Care website at sunsiyam.com/sun-siyam-care.
Drink
Award-winning mixologist Dirk Hany brings Bar am Wasser to Alila Kothaifaru Maldives
A magical moment is unfolding on the shores of Alila Kothaifaru Maldives as the resort collaborates exclusively with the acclaimed mixologist Dirk Hany, Host and Co-Owner of the award-winning Bar am Wasser in Zurich, Switzerland. From 10 to 14 March 2026, the celebrated “doctor cocktail” brings his signature craftsmanship to the shores of the Indian Ocean for a curated series of masterclasses, sunset sessions, and immersive bar takeovers.
Set against the tranquil beauty of the Maldives, the multi-day programme will unfold across the resort’s distinctive dining venues, blending world-class mixology with Alila’s philosophy of thoughtful luxury and meaningful connection. Guests can expect an inspired journey through Dirk Hany’s refined cocktail artistry — where precision, creativity, and storytelling converge in every pour.
The experience begins with an intimate masterclass at Umami, offering guests the opportunity to explore the techniques and philosophies behind Hany’s award-winning creations. This is followed by sunset bar takeovers at Mirus Bar, where his signature cocktails will be showcased in a relaxed yet elevated island setting.
A highlight of the week includes The Shack Sundowner — an indulgent seaside experience designed to pair masterfully crafted cocktails with curated bites, framed by sweeping ocean views. The celebration culminates in the Sapor in Tavola pairing dinner at Pibati Sul Mare, where Dirk Hany’s cocktails will be thoughtfully matched with elevated cuisine in a sensory dining journey that reflects both innovation and balance.
“At Alila Kothaifaru Maldives, we are committed to curating experiences that are both immersive and intentional,” said Thomas Weber, General Manager of Alila Kothaifaru Maldives. “Welcoming Dirk Hany to the island allows us to offer our guests a rare opportunity to engage with globally recognised mixology in a setting defined by serenity and natural beauty. This collaboration reflects our passion for craftsmanship, creativity, and meaningful moments.”
Danilo Paolella, Director of Food & Beverage added, “Dirk’s approach to mixology mirrors our own culinary philosophy — thoughtful, ingredient-driven, and rooted in storytelling. Each cocktail is designed not just to be enjoyed, but to be experienced. Bringing Bar am Wasser to Alila Kothaifaru Maldives allows us to elevate our beverage programme while creating distinctive encounters that resonate long after the final sip.”
Blending precision and artistry with the effortless rhythm of island life, the Bar am Wasser Takeover promises an unforgettable week of flavour, craft, and connection — where every cocktail tells a story, and every setting enhances the experience.
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