News
Tourism growth continues

Maldives.net.mv – Tourist arrivals to the Maldives saw an increase of 11.6% during the first two months of 2014 compared with the same period of 2013, reaching a total of 216,001.
In terms of market shares Europe led, taking account for 50% of all arrivals to the Maldives with an additional 1,659 tourists to achieve an accumulated sum of 108,075 tourists for the period. Growth (+1.6%) was marginal backed by sub regions Northern Europe (+8.4%) and Central Eastern Europe (+3.8%). By individual market performance, Russia was the leading market from the region with 7.2% shares. However, the Russian market recorded a negative growth of 2.1% during the first two months of 2014. Russia was followed by the U.K (6.8%), Germany (6.7%), France (6.6%) and Italy (6.6%). Out of these only the U.K market had a positive growth (+3.6%) for the period.
Asia and the Pacific brought in additional 17,412 tourists reaching a total of 94,490 during the first two months of 2014 increasing the market share to 43.7%. With all the sub regions showing positive growth rates for the period, the region registered an above average growth of +22.6%.
South East Asia led the growth with a robust +83.3%. However, in terms of market shares, North East Asia was the leading sub region covering 34.9% of all arrivals during the period. The Chinese (29.5%) market took hold of most of the shares accounted for Asia Pacific Region.
Americas (3.2%), Middle East (2.6%) and Africa (0.5%) all had positive growth rates of 38.1%, 30.9% and 7.4% respectively, during the first two months of 2014 compared with the same period of 2013.
Out of the 435 tourist accommodation establishments registered in the Ministry at end February 2014, a total of 315 establishments were operational. These include 104 tourist resorts (23,496 beds), 19 hotels (1,626 beds), 145 guest houses (1,988 beds) and 162 safari vessels (2,684 beds). The tourist bed nights of these establishments increased by 4.5% during the period with a total of 674,828 nights. While the occupancy rate was maintained at 88.7%, the average duration of stay was 6.1 days, which was 0.1 less than that of 2013 same period.
Awards
Lily Beach Resort nominated in 3 prestigious categories at World Travel Awards 2025

Lily Beach Resort & Spa Maldives has announced its nomination in three distinguished categories at the upcoming World Travel Awards 2025: Indian Ocean’s Leading Family Resort 2025, Maldives’ Leading All-Inclusive Resort 2025, and Maldives’ Leading Family Resort 2025. These recognitions celebrate the resort’s enduring commitment to exceptional service, elevated luxury, and family-friendly excellence in the heart of the Maldives.
Renowned for its award-winning Platinum Plan, Lily Beach offers one of the most comprehensive all-inclusive packages in the region. The plan includes premium à la carte dining, top-shelf beverages, three exciting excursions, and a range of water sports—all thoughtfully designed to create a carefree and indulgent experience for guests. With a focus on both value and variety, the Platinum Plan stands as a benchmark for inclusive luxury in the Maldives.
For families seeking both connection and comfort, Lily Beach provides a rare balance of shared experiences and individual space. The resort features multi-bedroom accommodation options such as the Beach Residence and the Beach Family Villa, offering privacy and proximity for loved ones travelling together. The Turtles Kids’ Club is a paradise for young adventurers, complete with daily themed activities and safe, supervised fun. Meanwhile, adults can unwind in serene sanctuaries like AQVA, the adults-only overwater bar and restaurant, or enjoy dedicated adults-only time for quiet romance and uninterrupted relaxation. Additionally, the resort offers a fully equipped gym, along with a beautiful tennis court where adults and children can enjoy!
Dining at Lily Beach is a journey. From gourmet international buffets at Lily Maa to overwater signature Asian fusion at Tamarind, the culinary offering is both diverse and exceptional. Each meal is crafted to delight global palates, enhanced by spectacular ocean views and warm Maldivian hospitality.
Guests can also unwind with rejuvenating treatments at the serene Tamara Spa, set over the water and staffed by expert therapists who deliver deeply healing and restorative massages. Enhancing this holistic escape is Lily Beach’s exceptional dining experience, featuring fresh, wholesome cuisine crafted to nourish both body and soul. As the sun sets, the resort comes alive with curated evening entertainment, offering the perfect blend of laid-back luxury and lively island spirit.
Furthermore, whether you’re in search of deep relaxation, revitalisation, or a renewed sense of inner balance, this immersive seven-day retreat offers a transformative journey. Blending ancient sound healing practices with the serene beauty of the Maldives, the experience promises unparalleled tranquillity and holistic renewal. Wellness Week with Ali Young, taking place this November at Lily Beach, invites guests to reconnect with themselves in paradise—guided by the expert hands of a seasoned wellness practitioner.
These nominations reflect the resort’s consistent dedication to creating unforgettable experiences for families, couples, and discerning travellers alike. As Lily Beach continues to set new standards for inclusive luxury and family travel in the Maldives, it remains a destination of choice for those seeking the perfect balance of indulgence, adventure, and relaxation.
Voting is now open for the World Travel Awards 2025—show your support and help Lily Beach Resort & Spa claim these well-deserved accolades. To vote, click here.
Awards
Soneva Secret makes Condé Nast Traveller’s 2025 Hot List of best new hotels

Every year, the editors of Condé Nast Traveller dedicate months to exploring new travel experiences around the world, from groundbreaking dining concepts to reimagined retreats and ambitious new hotel openings. Now in its 29th edition, the Hot List is considered one of the most anticipated recognitions in the global travel and hospitality industry. This year’s theme? Joy. A fitting choice for a list that includes zip-lining to dinner in the Maldives, treehouse sleepovers in Kenya, and fine dining in unexpected corners of the world.
One of the standout selections in the 2025 list is Soneva Secret, the newest ultra-luxury concept from Soneva, which continues to push the boundaries of barefoot luxury in the Maldives. Located in Haa Dhaalu Atoll in the far north of the archipelago, Soneva Secret invites guests into a world of intimacy, privacy, and personalised service — reimagined through a hyper-exclusive lens.
Comprising just 14 villas, Soneva Secret embodies the group’s signature sustainable luxury with an even greater emphasis on privacy and bespoke experiences. Each villa comes with a dedicated “Barefoot Guardian” and “Barefoot Assistant,” ensuring every aspect of the stay is curated to the individual preferences of each guest. Some villas even feature retractable roofs for stargazing, waterslides directly into the turquoise lagoon, and direct access to thriving coral reefs.
True to Soneva’s commitment to wellness, sustainability, and fine cuisine, the property offers unique culinary experiences, including dinners on a castaway island, open-air beach kitchens, and a new interpretation of experiential dining that begins with a zip-line ride through the forest canopy. The resort also features glassblowing workshops, wellness therapies, and tailor-made adventures designed around guest interests.
Soneva Secret’s inclusion on the Hot List places it alongside other global trailblazers redefining travel. It also reinforces the Maldives’ position as a leader in ultra-premium, experience-led tourism.
With this recognition, Soneva Secret joins a prestigious global club of new hotels that are not only raising the bar for luxury but are also rethinking what travel can be — joyful, personal, and unforgettable.
For the Maldives, this recognition is more than just another accolade. It is a testament to the archipelago’s continuing allure and its growing portfolio of innovative, world-class hospitality offerings.
News
COLOURS OF OBLU’s 3 resorts in Maldives win British Airways Holidays Customer Excellence Award

It is a triple celebration at COLOURS OF OBLU, as not one but three of its stunning sister resorts have been honoured with the prestigious British Airways Holidays Customer Excellence Award for 2024.
British Airways Holidays is one of the UK’s leading tour operators, and prides itself on taking its customers’ holidays seriously. It uses unbiased, independently verified customer feedback to carefully identify top-rated hotels as part of its commitment to provide high-quality holidays.
OBLU SELECT Lobigili has received a perfect score of 5 out of 5. Both OBLU SELECT Sangeli and OBLU NATURE Helengeli by SENTIDO scored an impressive 4.7 out of 5, based purely on genuine guest reviews. This recognition puts them amongst the crème de la crème of British Airways Holidays partners worldwide – no small feat considering over 72,000 reviews were collected this year.
OBLU SELECT Lobigili is a romantic adults’ exclusive resort just a short 15-minute journey from Malé International Airport. Travellers can indulge in a palette of vibrant experiences, from colourful sunsets to exotic under ocean dining at Only BLU, from snorkelling at the marine-rich house reef to relaxing in the garden spa. “This recognition would not have been possible without the dedication and passion of our hardworking team, who continuously strive to deliver exceptional experiences to each guest,” said Christopher Baker, General Manager OBLU XPERIENCE Ailafushi and OBLU SELECT Lobigili.

Nestled in the pristine North Malé Atoll, OBLU SELECT Sangeli offers a chic and vibrant island escape with contemporary villas, a separate One Banyan adults-only island, and gourmet dine-around options. It is no wonder guests have fallen in love with this tropical haven. “Our team works tirelessly to ensure every guest has a magical, memorable holiday. Knowing that our guests have rated us so highly is the greatest compliment we could ask for,” said Jenni Hartatik, General Manager OBLU SELECT Sangeli.
Meanwhile, just a short speedboat ride from Malé, OBLU NATURE Helengeli by SENTIDO continues to impress with its unique island character, vibrant house reef, and down-to-earth, barefoot charm. Known for its incredible diving and snorkelling right off the beach, it’s a paradise for underwater enthusiasts and nature lovers alike. Reflecting on the award, Alain Camille Trefois, General Manager OBLU NATURE Helengeli said, “this award is a reflection of our passionate team, the beauty of Helengeli island, and the unforgettable experiences we strive to deliver every single day”.

COLOURS OF OBLU, a lifestyle hospitality brand by Atmosphere Core, is an experience collective that creates Vibrant Destinations designed to awaken the senses, bring balance, and provide the gift of lifetime memories. Travellers can choose from four vivid and refreshing island resort experiences at OBLU SELECT Lobigili, OBLU SELECT Sangeli, OBLU NATURE Helengeli by SENTIDO, and OBLU XPERIENCE Ailafushi.
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