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More people choose coffee over sex for their morning buzz

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Maldives.net.mv – The results of a newly commissioned survey reveals global coffee and travel habits.  The survey, conducted in advance of International Coffee Day on September 29, found that coffee surpasses sex as the ideal wake-up call according to more than half (53%) of the global respondents. The study also established that coffee drinkers are addicted to this morning ritual as 54% of respondents make their morning brew right at home and an overwhelming 78% would rather give up alcohol, social media or sex with their spouse for a year rather than forfeit coffee – proving that a bean buzz remains the ultimate high.
The new global study of coffee drinkers and frequent travelers in six countries – from India to the US, China to UAE, among other key markets – uncovers how today’s ‘mega-travelers’ get their caffeine fix.  While travel usually provides a break from the daily routine, the survey shows that coffee remains an on-the-go necessity as, on average, people drink more coffee when they are away from home.  Coffee traditions and flavors from around the world are so distinct that a majority of seasoned jetsetters (53%) claim to have experienced nostalgia for a destination due to the cup of coffee they enjoyed while traveling.
Spilling the beans: coffee habits fuel the day
A ubiquitous necessity and source of energy, the coffee one consumes – and how much –    can say a lot.
  • Surprisingly, the study found that most people (58%) prefer to drink coffee to relax, while 55% also drink it primarily for the taste.
  • A majority of respondents (51%) feel they could go longer without sex than without coffee.
  • Of all the effects felt from lack of coffee, approximately one-fourth (28%) feel less creative, 22% cannot get out of bed, and 16% say that they are not able to talk to other people without it.
  • The vast majority of people need a coffee caffeinated kick during long meetings (81%), while only 56% would request water.
 Something’s brewing among global travelers
When traveling the world, coffee drinkers may experiment with local flavors, but their addiction never wavers. Key findings include:
  • 73% of respondents would give up television and internet in a hotel for the perfect cup of coffee.
  • The majority of respondents (63%) would give up alcohol over coffee while staying at a hotel.
  • Travelers also experience an emotional response to coffee, given that 58% of respondents say they generally miss the coffee experience they had while traveling.
 Coffee talk: cups of Joe create conversation
With speed of information, convenience and connectivity leading the charge in today’s society, it is no wonder that coffee and social media are closely intertwined.
  • The global study found that a majority of respondents (64%) access social media while having coffee and traveling, all at the same time.
  • While drinking coffee on the road, people like to stay connected through various channels as most respondents (72%) will either check their social media accounts or read a newspaper/magazine.
  • More than half (53%) said that if they were going to post a beverage on their social media accounts while traveling, it would be coffee.
The survey was conducted Le Méridien Hotels in conjunction of launching its Master Barista initiative.
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Brennia Kottefaru unveils mobile app for guests

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Brennia Kottefaru has announced the official launch of its new mobile application, an exciting milestone under the resort’s Tech, AI & Green Initiative. The app is designed to make every guest’s journey hassle-free, seamless, and personalised, ensuring a true blend of modern technology with the warmth of Maldivian hospitality.

Key Features of the Brennia App:

  • Book and manage resort experiences with real-time availability
  • Explore dining, spa, excursions, and activities—all in one place
  • Stay connected with our team anytime during your stay
  • Share instant feedback for even better service
  • Receive personalised recommendations tailored to your preferences
  • Check-in online before arrival for a smooth and timely villa handover

This innovation ensures that guests arriving from long journeys can skip waiting times and head straight to their villa, making their Maldivian holiday begin the moment they arrive.

“At Brennia Kottefaru, we believe technology should not only improve efficiency, but also create meaningful, memorable experiences for our guests. This app is another step forward in our vision of being a tech-driven five-star resort. This project reflects the vision of our Chairman Ali Zahir to deliver future-focused innovations for our guests,” an official said. 

“It was proudly driven by COO Aminath Zaady and led by Hassaan Mohamed, Head of Applications, whose expertise and forward-thinking approach ensured a smooth and successful launch. The mobile app is one of many automation and digital services Brennia Kottefaru is introducing to offer guests an end-to-end, seamless, and sustainable resort experience.”

Nestled in the heart of Raa Atoll, Brennia Kottefaru is home to 187 spacious villas, surrounded by lush nature, panoramic beaches, and a turquoise lagoon. The resort’s passionate hosts ensure that every stay is personal, authentic, and unforgettable.

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Drink

Oktoberfest comes to shore at SO/ Maldives with bratwurst & beats

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This October, SO/ Maldives alters the world’s most iconic beer festival into a chic island activation, blending Bavarian tradition with the resort’s signature flair for fashion-led experiences. Guests are invited to trade their lederhosen for linen and toast to Oktoberfest in true Maldivian style with Bratwurst & Beats by the Beach, a one-night-only beachfront celebration at Lazuli Beach Hut on Sunday, 5 October 2025, from 7 PM to 10 PM.

As the waves set the rhythm, the evening unfolds with a Bavarian-inspired BBQ featuring bratwurst fresh from the grill, golden pretzels, tangy sauerkraut, and all the authentic fixings paired with unlimited free-flowing beers. Once the sun melts into the horizon, a live DJ takes over, layering energetic beats with the island’s natural soundtrack. More than just a feast, the activation brings together community, culture, and celebration in a way only SO/ Maldives can deliver.

Nestled in the vibrant Emboodhoo Lagoon, SO/ Maldives is a private island playground where avant-garde design meets barefoot luxury. The resort’s 80 beachfront and overwater villas are crafted for open-plan living, each complete with a private pool and sweeping ocean views. Designed across eight categories, including spacious two- and three-bedroom villas, SO/ Maldives offers stylish sanctuaries for couples, families, and groups seeking a fashionable island escape.

The culinary journey at SO/ Maldives is as bold as its design. Guests can explore three distinct dining destinations: The Citronelle Club, an oceanfront venue serving Pan-Asian delights with a European twist; Lazuli Beach Club, a sun-kissed Mediterranean-inspired lounge radiating Côte d’Azur vibes; and Hadaba, the signature Levantine restaurant where smoky delicacies meet endless sea views.

Wellness and play are equally celebrated at the resort. Spa is a sanctuary of rejuvenation featuring Vichy rainforest showers, steam and sauna rooms, and a fitness sphere with panoramic ocean vistas. Families are drawn to The Nest Kids Club and The Zone games lounge, while explorers dive into the watersports hub for island adventures on and beneath the waves.

“Oktoberfest is all about bringing people together, and at SO/ Maldives we love adding our own fashionable twist,” said Olivier MOIES-DELVAL, General Manager of SO/ Maldives. “Imagine celebrating with bratwurst and beer on a white sandy beach, with music, laughter, and the Maldivian sunset it’s an Oktoberfest you’ll never forget.”

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Awards

Cinnamon Velifushi, Dhonveli Maldives secure Gold titles at SATA 2025

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Cinnamon Hotels & Resorts Maldives reinforced its position in the regional tourism industry at the 9th South Asian Travel Awards (SATA) 2025, earning two prestigious Gold titles — Leading Beach Resort for Cinnamon Velifushi Maldives and Leading Surf Resort for Cinnamon Dhonveli Maldives.

The awards ceremony, hosted at Cinnamon Grand Colombo on 20th September 2025, brought together industry leaders from across South Asia to celebrate outstanding achievements in travel and hospitality.

Cinnamon Dhonveli Maldives, located in North Male Atoll and renowned for its legendary Pasta Point surf break, was named Leading Surf Resort for the seventh time and for the third consecutive year, reaffirming its legacy as the region’s premier surf destination. Beyond surfing, the resort offers a range of water sports, wellness facilities, and immersive Maldivian experiences, making it a destination of choice for adventure-seeking travellers.

Meanwhile, Cinnamon Velifushi Maldives, a private island retreat known for its crystal-clear lagoon, pristine beaches, and luxurious beachfront and overwater villas, celebrated a milestone moment with its first-ever Gold award as Leading Beach Resort. The resort is also recognised for its wellness offerings, fine dining, and family-friendly activities, creating a holistic guest experience in the Maldives.

Commenting on the achievement, Sanjeeva Perera, Area General Manager for Cinnamon Hotels & Resorts Maldives, said “For us, these two awards tell a story of legacy and new milestones. Cinnamon Dhonveli Maldives, with its iconic Pasta Point, has once again proven why it remains the heartbeat of the surf community as South Asia’s Leading Surf Resort. At the same time, Cinnamon Velifushi Maldives’ first Gold as Leading Beach Resort is a celebration of the island’s natural beauty and the passion of our teams who create unforgettable moments for guests. Together, these wins reaffirm Cinnamon Hotels & Resorts Maldives as a destination where adventure and serenity meet.”

The SATA 2025 event honoured 53 Gold and 113 Silver award winners, spanning Sri Lanka, India, Maldives, Nepal, Bhutan, and Bangladesh. Alongside Sri Lanka’s victories, the Maldives received the title of Leading Adventure Destination, while Bhutan was recognised as Leading Heritage Destination.

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