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Visit Maldives collaborates with photographer from National Geographic Russia

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In the efforts to maintain destination presence and promote the Maldives in the Russian market, Visit Maldives has invited a renowned photographer representing National Geographic Russia to showcase the destination through a physical photo exhibition to be held in Moscow and St. Petersburg, Russia during the summer.

The exhibition will promote the Maldives as a safe haven for travellers and highlight the unique geographical formation of Maldives along with a variety of activities and cultural elements through the lens of photographer Ivan Dementievsky.

Dementievsky, who arrived in the Maldives on March 19, will travel throughout the country until March 29.

Diamonds Athuruga Beach and Water Villas, W Maldives, Plumeria Maldives, White Lagoon Fehendhoo and the liveaboard Scuba Spa will host him during his two-week stay in the Maldives.

Dementievsky has the opportunity to experience and capture several experiences offered in the Maldives such as sunset cruises in a traditional dhoani, swimming with dolphins, shipwreck visits, water sports activities, and etc.

He will also experience exciting and unique cultural activities specific to Maldives. These include cooking traditional Maldivian meals, big game fishing, local island experiences, and traditional activities such as Boduberu and Dhandi Jehun.

Dementievsky will capture 50 photos in total of which 32 photos will be used for the exhibition in Moscow, while 16 out of the 32 photos will be used in the exhibition in St. Petersburg.

The remaining photos will be used to promote the exhibition prior to the beginning of the exhibition.

National Geographic will also feature 26 images on the website as a virtual exhibition.

Visit Maldives aims to promote and highlight the culture, traditions, heritage and the local island experience of Maldives.

Several initiatives are underway to market the destination in Russia. In this regard, high impact campaigns on both offline and online platforms are in the pipeline for the market with several more collaborations with media and key stakeholders in the market.

High impact campaigns such as media familiarisation trips were conducted earlier this year, with more planned for the upcoming months.

Visit Maldives is conducting a global campaign targeting Russia in collaboration with Expedia. The collaboration with Expedia is one of the many impactful global campaigns planned for the year.

Visit Maldives is currently carrying an educational and training programme targeted to the Russian travel trade with Association of Tour Operators in Russia (ATOR).

Russia is the second largest source market to the Maldives as of now, welcoming over 84,289 arrivals since reopening.

“It is estimated that the marketing campaigns and activities undertaken in Russia will increase the total amount of Russian travellers arriving in the Maldives in the upcoming months,” Visit Maldives said, in a statement.

Maldives reopened its borders for tourists of all nationalities on July 15, with rigorous procedures in place to ensure the safety of tourists and tourism workers.

Tourists are required to fill an online health declaration form within 24 hours prior to their departure, as well as have a negative PCR test result, conducted 96 hours prior to their departure.

Featured

Alila Kothaifaru Maldives aligns festive events with World of Care commitments

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Alila Kothaifaru Maldives will mark the festive season with a programme that combines charitable initiatives with its sustainability commitments. Guests will be invited to donate, run, paddle and plant in support of local community and environmental projects, alongside dining experiences that highlight Maldivian produce.

Under its World of Care commitments, the resort has adopted initiatives to improve the school experience for children at R. Maduvvari School on the neighbouring island and to protect the surrounding marine ecosystem. Participation in the season’s activities will contribute directly to these programmes.

From 25 December 2025 to 7 January 2026, guests may purchase wrapped gifts from a Christmas Charity Surprise Tree, with all proceeds directed to the resort’s charitable causes.

On 27 December 2025, Euro Divers will lead a coral-planting session within the house reef. The activity forms part of an ongoing conservation effort to strengthen reef resilience by increasing coral diversity through the careful planting of hardy coral fragments.

Seasalt restaurant will host a “Boat to Table” beachfront barbecue on 28 December 2025 and 4 January 2026. The buffet will feature seafood such as giant tuna sashimi, ceviche and grilled fish prepared from the day’s catch supplied by local fishermen, reflecting the resort’s focus on local sourcing and support for the Raa Atoll community.

A Charity Kayak Race will take place on 30 December 2025 and 5 January 2026. Entry will be by voluntary donation, with funds supporting enhancements at the R. Maduvvari pre-school.

On 2 January 2026, the programme will conclude with a Charity Island Fun Run around the island. Branded t-shirts will be available for purchase, with proceeds benefiting the resort’s community initiatives.

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Awards

Mercure Maldives Kooddoo wins triple honours at World Luxury Awards 2025

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Mercure Maldives Kooddoo Resort has received three titles at the 2025 World Luxury Awards, named Luxury Adults Only Resort, Luxury Island Resort, and Luxury Cultural Resort in the Indian Ocean.

The awards highlight the brand’s focus on locally rooted hospitality, with stays shaped by place, service and community. The resort presents Maldivian culture through curated experiences, pairing contemporary comforts with island traditions.

Positioned as an adults-only retreat, Mercure Maldives Kooddoo integrates culinary influences and cultural programming to offer guests a stay informed by the rhythm of local life and delivered with consistent service standards.

“These awards are a true reflection of our team’s passion for creating experiences that feel both local and memorable. Every detail, from the design to the service, is guided by the authenticity that defines Mercure. We are grateful to our guests for being part of this journey,” said Riaan Drever, Cluster General Manager.

The World Luxury Awards recognise excellence in global hospitality, honouring properties that consistently deliver strong guest experiences and celebrate diversity across the travel sector.

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Awards

Hat-trick for Pullman Maldives Maamutaa at 2025 World Luxury Awards

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Pullman Maldives Maamutaa has received three honours at the 2025 World Luxury Awards, securing titles for Best Luxury All-Inclusive Hotel, Best Luxury Wellness Hotel, and Best Luxury Family Hotel in the Indian Ocean.

The awards underscore the resort’s approach to experience-led hospitality, combining design, wellbeing and guest engagement. The recognition also reflects Pullman’s commitment to innovation, inclusivity and sustainability, which sit at the centre of the brand’s strategy.

Since opening, Pullman Maldives Maamutaa has developed an all-inclusive offering that brings together adventure, wellness and a close connection to the natural environment. Its portfolio includes an underwater villa, wellness concepts and family-oriented experiences.

“We are honoured to receive this recognition at the 2025 World Luxury Awards. These awards celebrate the heart of what we do—creating inspiring moments for every guest, whether they come to reconnect, recharge, or simply play. This achievement belongs to our incredible team, whose passion and dedication make Pullman Maldives Maamutaa what it is today,” said Riaan Drever, Cluster General Manager.

The World Luxury Awards recognise excellence in global hospitality, highlighting hotels that consistently deliver strong guest experiences and demonstrate innovation in service and design.

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