Connect with us

Featured

With over 100 per cent growth, India becomes second biggest market in Maldives tourism

Published

on

India has become the second largest source market for the Maldives tourism industry, overtaking traditional European markets with over 100 per cent growth during the first half of the year.

Growth in South Asia, which has become one of the fastest growing source markets, accelerated by an impressive 89.4 per cent in June, thanks to a 116 per cent increase in arrivals from India. A total of 15,875 tourists visited the Maldives in June from its closest neighbour compared to the 7,348 a year ago, representing a 10 per cent market share.

The visitor numbers from India in June is close to the total number of Indian holidaymakers that visited the Maldives during the whole of 2018. A total of 90,474 Indian tourists visited the Maldives in 2018 — up from fewer than 16,000 a decade ago.

The popularity of the Maldives as a holiday destination has been increasing in India thanks to a boost in air connectivity between the two nations. In addition to the flagship carriers of the two countries, several Indian budget carriers such as GoAir, Spice Jet and Indigo have launched direct connections between Male and important Indian cities such as New Delhi, Bangalore and Mumbai.

High profile trips of Bollywood celebrities that draw media attention have also helped boost the Maldives’ popularity amongst Indian holidaymakers. Most recently, superstar Shah Rukh Khan and actress Malaika Arora were in the Maldives.

Official figures show that total arrivals for the first six months of the year increased by 18.7 per cent to reach 862,589 compared to the 726,515 in the same period last year.

Tourist demographics remained largely unchanged in the January-June period, as Europe dominated with a marketshare of 50 per cent of the total tourist arrivals, followed by Asia Pacific with 40 per cent marketshare. Americas secured the third position with five per cent marketshare, whilst Middle East slid to the fourth with three per cent marketshare. African countries also contributed one per cent to the total tourist arrivals to the Maldives.

All the top 10 source markets posted positive growth in arrivals by the end of June.

China maintained its position as the top contributor to Maldives tourism with a marketshare of 16.3 per cent, as arrivals from China increased by 10.1 per cent during the January-June period to reach 140,265.

India overtook Italy, which is now placed third with a market share of 8.7 per cent, to claim the second spot, as the Maldives’ closest neighbour increased its marketshare to 9.5 per cent with a 99.9 per cent growth in tourist arrivals during the first six months of the year.

Germany and the UK, which slid to fourth and fifth position in May, maintained their positions with a marketshare of eight per cent and 7.5 per cent, respectively. Arrivals from Germany grew by 19.7 per cent to reach 69,237 during the first six months of the year, whilst visitor numbers from the UK saw an increase of 12.6 per cent to reach 64,792 during the period.

France, which saw its marketshare fall again to 4.3 per cent by the end of June, maintained its position as the seventh biggest source market, as Russia retained the sixth position with a marketshare of five per cent. Arrivals from Russia increased by 11.9 per cent to reach 42,949 by the end of June, whilst the number of French tourists visiting the Maldives in the same period grew by 23.1 per cent to reach 37,383.

The US and Japan also maintained their respective rankings as the eighth and ninth biggest contributor to Maldives tourism. Arrivals from the US increased by 34.5 per cent to reach 27,684 in the first six months of the year, whilst the number of Japanese tourists visiting the Maldives in the same period increased by 17.9 per cent to reach 22,624.

Meanwhile, both Sweden and Switzerland were pushed out of the list of the top 10 source markets, as Australia claimed the 10th position with a marketshare of 2.3 per cent by the end June. Arrivals from the emerging market grew by 14.3 per cent in the January-June period to reach 20,084.

Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.

Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.

This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.

These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.

Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.

Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.

The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.

Meanwhile, the new government has pledged to ramp up tourism promotion.

Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.

Awards

OBLU SELECT Sangeli achieves Green Globe Gold Certification for fifth consecutive year

Published

on

In 2025, traveling more sustainably continues to be a priority for most travellers, with 84% indicating its importance according to Booking.com’s 2025 Travel & Sustainability Report. Reflecting this growing eco-conscious mindset, OBLU SELECT Sangeli, an award-winning resort in the North Malé Atoll, has achieved the prestigious Green Globe Gold Certification. This marks five consecutive years of independently accredited sustainability excellence.

Green Globe, a globally recognised certification for sustainable tourism, evaluates environmental, social, and economic practices. To attain Gold status, a property must be certified for five consecutive years, demonstrating consistent improvement and responsible management across all operational areas.

The milestone was celebrated during a special island ceremony, where the Green Globe certificate was officially presented by Babli Jahau, General Manager at NSURE Private Limited. Jahau praised the team’s dedication and collaboration, noting, “Green Globe Gold is a true mark of excellence. OBLU SELECT Sangeli has demonstrated long-term commitment to protecting the Maldives’ fragile ecosystem while engaging both the island team and guests in meaningful sustainability initiatives.”

Jenni Hartatik, General Manager of OBLU SELECT Sangeli, emphasised the resort’s dedication to sustainability, stating, “At OBLU SELECT Sangeli, sustainability is an integral part of operations. From coral plantations and marine life sessions to reusable glass water bottles and gentle reminders for towel and linen reuse, every aspect reflects a commitment to sustainable hospitality. These thoughtful details not only create memorable stays but also promote eco-friendly practices.”

Central to the resort’s success is a holistic sustainability strategy underpinned by comprehensive policies. These include a broad environmental policy, an eco-conscious purchasing framework, landscaping practices favoring native plants and water conservation, and a biodiversity policy dedicated to preserving Sangeli’s unique island ecosystem. From energy reduction and waste diversion to flora and fauna protection, environmental stewardship is integrated into the resort’s daily operations.

The resort’s coral restoration project has successfully transplanted over 10,000 coral fragments through coral nursery and frame techniques. Despite bleaching events impacting the Maldives, Sangeli’s reefs displayed notable resilience, underscoring the effectiveness of ongoing restoration efforts and marine protection measures. Adding creativity to conservation, the resort’s ghost net upcycling initiative transforms discarded fishing nets into handmade bracelets, sold to guests, with proceeds supporting coral restoration efforts. This initiative combines environmental action with community-driven craftsmanship.

As part of the Sangeli Muraka Project, a state-of-the-art underwater camera now live-streams footage from a coral garden directly to guest villas. This immersive experience enables travellers to observe the dynamic reef ecosystem in real time, perfect for those who do not snorkel or dive. The footage is also featured during marine biology sessions and at the Muraka Marine Centre, fostering greater appreciation and engagement with ocean conservation.

The resort’s on-site biogas plant significantly contributes to sustainability by processing up to 1,000 kilograms of kitchen waste daily. This generates methane gas that supplies approximately 40% of the kitchen’s gas needs, while the compost byproduct is used to fertilise landscaped areas, creating a full-circle sustainability loop.

Located on the serene north-western tip of North Malé Atoll, OBLU SELECT Sangeli offers a tropical retreat for couples and families alike. This five-star resort combines natural beauty, contemporary villa design, and world-class dining through the all-inclusive Serenity Plan™, while being in proximity to some of the Maldives’ most vibrant diving and snorkelling spots. The resort stands as a testament to how travel and environmental responsibility can coexist, delivering unforgettable experiences with a lighter ecological footprint.

Continue Reading

Featured

Global Wellness Day 2025 at Milaidhoo: journey of transformation and reconnection

Published

on

On Global Wellness Day, celebrated on 14th June 2025, Milaidhoo invites guests to embrace a deeper sense of presence and harmony through its unique wellbeing philosophy rooted in ‘slow living.’ Reflecting the global theme of #ReconnectMagenta, which emphasises the importance of meaningful connections, Milaidhoo’s curated programme encourages guests to reconnect with themselves, the community, and the natural world in one of the most serene settings on Earth.

Situated in the heart of the Baa Atoll UNESCO Biosphere Reserve, Milaidhoo is more than a boutique island retreat; it is a sanctuary for mindful rejuvenation. At Milaidhoo, wellness extends beyond the spa, permeating every detail of the guest experience — from barefoot living and soulful seclusion to fresh, nourishing cuisine and personalised wellness menus designed to support individual journeys of transformation.

Global Wellness Day 2025 at Milaidhoo will begin with a soul-awakening dynamic cleansing and yoga nidra session at 8:00 on an exclusive sandbank. This session offers guests a chance to silence external noise, realign with their inner rhythm, and reconnect with themselves amidst the Indian Ocean horizon.

At 11:00, guests will have the opportunity to participate in a coral plantation activity led by the resort’s marine biologist at the Ocean Stories Aquatic Centre. This interactive conservation initiative allows guests to give back to the local ecosystem and fosters an emotional connection to the broader community of life beneath the waves.

In the afternoon, from 16:00 to 17:00, guests can embark on a guided mindful walking experience around the island. This activity invites participants to reconnect with nature through observation and intention, with each barefoot step across soft sand and lush jungle paths revealing the healing power of nature.

At Milaidhoo, food is an integral part of wellness, with every dish curated with wellbeing in mind. Whether it is plant-based vitality bowls from the Chef’s Garden, fresh-caught seafood, or custom-designed menus tailored to individual health goals, guests are encouraged to nourish not only their bodies but also their senses.

Paul van Frank, Milaidhoo’s general manager, shared, “Our wellness ethos embraces the art of slowing down and living in the moment. Global Wellness Day is an opportunity to remind guests of the power of reconnecting with themselves, with each other, and with the beautiful world around them.”

Continue Reading

Action

New era of luxury Wellness: Pilates Reformer arrives at St. Regis Maldives Vommuli Resort

Published

on

Setting a new standard in luxury wellness, the iconic St. Regis Maldives Vommuli Resort is expanding its holistic offerings with the introduction of Pilates Reformer—a dynamic full-body workout renowned for its ability to lengthen, strengthen, and restore. Against the backdrop of turquoise waters and lush island serenity, guests will soon be invited to experience this transformative practice as part of a thoughtfully curated wellness journey.

With a growing global demand for integrative fitness experiences, Pilates Reformer has become a favourite for those seeking mindful movement and functional strength. Utilising a specially designed apparatus, the method elevates traditional Pilates through resistance-based training that enhances flexibility, balance, and core stability, while remaining gentle on the joints. At St. Regis Maldives, certified instructors will guide guests through personalised sessions tailored to a variety of goals, from rehabilitation and toning to posture improvement and stress relief.

The addition of Pilates Reformer complements the resort’s deep-rooted commitment to wellness, extending far beyond conventional spa treatments. Central to this philosophy is the overwater Iridium Spa—a serene sanctuary that offers more than indulgence. Guests can engage in Ayurvedic consultations, guided meditation, and holistic health screenings conducted by in-house wellness doctors. These screenings integrate Heart Rate Variability (HRV) technology with the ancient Ayurvedic technique of Nadi Pareeksha, a traditional pulse diagnosis, to identify imbalances and customise each guest’s path to optimal well-being.

Whether seeking deep relaxation, detoxification, or enhanced physical performance, the resort’s integrative approach ensures that every element of a guest’s stay contributes to overall wellness. Daily yoga, breathwork sessions, oceanfront meditation, and nutrition guidance are seamlessly woven into the island’s natural rhythm to create a truly transformative retreat.

Private Pilates Reformer classes will be offered to suit all experience levels, providing an inspiring way for guests to reconnect with both body and mind. With its iconic overwater villas, pristine beaches, and impeccable service, St. Regis Maldives Vommuli Resort continues to redefine luxury through the lens of well-being.

Continue Reading
Advertisement

Trending

Copyright all rights reserved by Maldives Promotion House 2023.