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With over 100 per cent growth, India becomes second biggest market in Maldives tourism
India has become the second largest source market for the Maldives tourism industry, overtaking traditional European markets with over 100 per cent growth during the first half of the year.
Growth in South Asia, which has become one of the fastest growing source markets, accelerated by an impressive 89.4 per cent in June, thanks to a 116 per cent increase in arrivals from India. A total of 15,875 tourists visited the Maldives in June from its closest neighbour compared to the 7,348 a year ago, representing a 10 per cent market share.
The visitor numbers from India in June is close to the total number of Indian holidaymakers that visited the Maldives during the whole of 2018. A total of 90,474 Indian tourists visited the Maldives in 2018 — up from fewer than 16,000 a decade ago.
The popularity of the Maldives as a holiday destination has been increasing in India thanks to a boost in air connectivity between the two nations. In addition to the flagship carriers of the two countries, several Indian budget carriers such as GoAir, Spice Jet and Indigo have launched direct connections between Male and important Indian cities such as New Delhi, Bangalore and Mumbai.
High profile trips of Bollywood celebrities that draw media attention have also helped boost the Maldives’ popularity amongst Indian holidaymakers. Most recently, superstar Shah Rukh Khan and actress Malaika Arora were in the Maldives.
Official figures show that total arrivals for the first six months of the year increased by 18.7 per cent to reach 862,589 compared to the 726,515 in the same period last year.
Tourist demographics remained largely unchanged in the January-June period, as Europe dominated with a marketshare of 50 per cent of the total tourist arrivals, followed by Asia Pacific with 40 per cent marketshare. Americas secured the third position with five per cent marketshare, whilst Middle East slid to the fourth with three per cent marketshare. African countries also contributed one per cent to the total tourist arrivals to the Maldives.
All the top 10 source markets posted positive growth in arrivals by the end of June.
China maintained its position as the top contributor to Maldives tourism with a marketshare of 16.3 per cent, as arrivals from China increased by 10.1 per cent during the January-June period to reach 140,265.
India overtook Italy, which is now placed third with a market share of 8.7 per cent, to claim the second spot, as the Maldives’ closest neighbour increased its marketshare to 9.5 per cent with a 99.9 per cent growth in tourist arrivals during the first six months of the year.
Germany and the UK, which slid to fourth and fifth position in May, maintained their positions with a marketshare of eight per cent and 7.5 per cent, respectively. Arrivals from Germany grew by 19.7 per cent to reach 69,237 during the first six months of the year, whilst visitor numbers from the UK saw an increase of 12.6 per cent to reach 64,792 during the period.
France, which saw its marketshare fall again to 4.3 per cent by the end of June, maintained its position as the seventh biggest source market, as Russia retained the sixth position with a marketshare of five per cent. Arrivals from Russia increased by 11.9 per cent to reach 42,949 by the end of June, whilst the number of French tourists visiting the Maldives in the same period grew by 23.1 per cent to reach 37,383.
The US and Japan also maintained their respective rankings as the eighth and ninth biggest contributor to Maldives tourism. Arrivals from the US increased by 34.5 per cent to reach 27,684 in the first six months of the year, whilst the number of Japanese tourists visiting the Maldives in the same period increased by 17.9 per cent to reach 22,624.
Meanwhile, both Sweden and Switzerland were pushed out of the list of the top 10 source markets, as Australia claimed the 10th position with a marketshare of 2.3 per cent by the end June. Arrivals from the emerging market grew by 14.3 per cent in the January-June period to reach 20,084.
Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.
Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.
This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.
These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.
Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.
Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.
The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.
Meanwhile, the new government has pledged to ramp up tourism promotion.
Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.
Sun Siyam Olhuveli Maldives has unveiled 40 newly constructed Grand Beach Suites with Private Pools, located on the exclusive Dream Island. These luxurious 101 sqm suites combine contemporary elegance with Maldivian charm, providing a serene retreat surrounded by lush gardens and turquoise waters.
Situated along the pristine shores of Dream Island, the Grand Beach Suites offer an exceptional blend of style and comfort, accommodating up to four adults or two adults with three children. Designed by Sun Siyam Resorts’ design and construction teams, the interiors feature sleek, earthy tones and a calming island ambiance. The refined design captures the essence of Maldivian allure while maintaining a chic, modern aesthetic.
Each Grand Beach Suite includes a private pool, surrounded by lush tropical gardens and offering stunning views of the turquoise Maldivian waters. The spacious layout features a convertible extra room that can serve as a cozy bedroom for children, separate from the main living area. The open bathroom concept offers luxury with an outdoor bathtub and rain shower, complemented by high-quality toiletries and thoughtful amenities. Guests can also enjoy the expansive outdoor terrace deck, an ideal spot to relax by the private pool and take in the panoramic ocean views accompanied by the soothing sound of nearby waves.
Hassan Adil, General Manager at Sun Siyam Olhuveli, expressed enthusiasm about the new suites, stating, “These new Grand Beach Suites with Private Pools offer guests a heightened sense of tranquility and style. Our Planning Department’s team has masterfully captured the essence of the Maldives, creating spaces that blend nature with ultimate comfort and sophistication.”
Whether relaxing by the pool or unwinding on the private beach, guests of the Grand Beach Suites are offered unparalleled privacy and comfort. Designed for honeymooners, couples, and families, these suites provide the ultimate escape for those seeking a refined and immersive Maldivian experience.
The festive season at Amilla Maldives promises to be an unforgettable celebration, blending the magic of the holidays with the vibrant energy of a 70s-inspired disco theme. From December 20th, 2024, through the New Year and into early January, the resort transforms into a retro wonderland with ‘Disco Fever @ Amilla,’ offering guests a unique array of activities, events, and dining experiences designed to create lasting memories.
Guests can begin their days with a luxurious breakfast at Fresh, followed by an assortment of lunch options at Emperor’s Beach Club, Joe’s, or Fresh. Evenings bring a choice of diverse culinary experiences at restaurants such as East, Barolo, Tessera, and Feeling Koi, except on special event nights, when themed dinners take centre stage.
Each night offers the enchantment of outdoor cinema at Amilla Odeon, where families can enjoy a movie under the stars accompanied by popcorn and refreshments. For those seeking action and adventure, the Vibe Tribe program ensures endless fun, providing a mix of energetic activities like beach volleyball and relaxing pastimes such as board games, catering to teens and adults alike.
The celebrations culminate on New Year’s Eve with a spectacular disco-themed party. Guests are invited to dress in 70s-inspired outfits and enjoy live entertainment from Björn Again, the renowned ABBA tribute band. As the clock strikes midnight, the festivities continue with an exclusive after-party at Tessera, ensuring a dazzling start to 2025.
Christmas at Amilla Maldives is equally magical, with highlights including an underwater disco led by Santa Claus at the main pool, a festive brunch, and a lively ‘Carol-oke’ event. Throughout the season, themed nights and special activities abound, from traditional Maldivian dinners to fashion shows, creative workshops, and sporting events such as water polo, beach badminton, and football matches.
The resort also offers unique culinary events, featuring wine pairings, BBQ nights, and a New Year’s Day brunch complete with mermaids and mimosas. Children are treated to an array of engaging activities, including reindeer cookie making, mocktail sessions, costume contests, and arts and crafts, ensuring fun for the whole family.
Amilla Maldives invites its guests to embrace the retro spirit of the season, creating moments that shine as brightly as the iconic disco ball. This festive season promises to be a celebration like no other, filled with music, joy, and sparkle.
The Nautilus Maldives has announced an extraordinary partnership with GlobeAir, Europe’s leading private jet operator. This exclusive collaboration introduces GlobeAir’s long-haul private jet services to the Maldives, setting a new benchmark for bespoke travel and offering an unparalleled journey into the world of ultimate luxury.
By joining forces, The Nautilus and GlobeAir aim to redefine bespoke travel, combining their expertise to deliver highly personalised and unforgettable experiences for the most discerning global travellers. This partnership seamlessly merges two realms of exceptional luxury, elevating both the travel experience and the destination itself.
GlobeAir’s newly launched long-haul private jet services to the Maldives reimagine private aviation with tailored itineraries, exceptional service, and unmatched comfort. From the moment passengers board, their journey is designed to reflect the elegance and exclusivity synonymous with The Nautilus. This collaboration exemplifies The Nautilus’s commitment to absolute freedom and bespoke ultra-luxury hospitality, where every detail is meticulously curated to ensure an unforgettable experience. Together, The Nautilus and GlobeAir invite guests to embark on a seamless transition from takeoff to the barefoot luxury of the Maldives.
The Exclusive Nautilus Experience:
- A Seamless Voyage: Guests begin their journey with a round-trip aboard a GlobeAir private jet, where every detail is crafted to provide ultimate comfort and personalised service.
- A Timeless Stay in Paradise: Upon arrival at The Nautilus, time slows down, and bespoke experiences take centre stage. With only 26 ultra-luxury boho-chic houses and residences, each space offers complete privacy and is tailored to individual preferences.
- Complimentary Cinema Under the Stars: Guests can indulge in an enchanting beachside cinema experience, featuring a custom bokkura setup and the soothing sounds of the Indian Ocean. The evening is complete with a bottle of fine champagne, blending barefoot sophistication with the magic of the Maldives.
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