Lifestyle
Social media remains vital to hotels
Social media offers a tremendous opportunity for the boutique hotel sector to compete with larger international chain hotels.
Addressing delegates at the Boutique Hotel Summit 2013, Niki Leondakis said: “Social media has grown to become one of the most important and levelling aspects of marketing today, offering the opportunity for boutique hotels to connect with their guests as never before.”
Social media channels – including Facebook, Twitter, Tumblr and Flickr – allow hotel brands to “emotionally engage” with guests, building loyalty, Leondakis explained.
Delivery the keynote address at the summit, Leondakis added: “Guests can learn about our brands, allowing them to make a selection based on shared lifestyle affinities, through our shared love of art, design or fashion, for example.”
“Through social media we have the opportunity to groom guests before they arrive, to build that relationship.”
Leondakis also stressed the concrete results of a successful social media strategy, pointing out Google Analytics now allowed hotels to directly track revenue through the various channels.
She explained Thomson Hotels, of the two brands under the Commune umbrella, had determined guests who were ‘fans’ of its properties on a social media channel spent 35 per cent more during a stay than those who were not.
These guests also booked direct through the Thomson site, reducing revue lost to third party booking engines, while also rebooking at other properties within the portfolio.
There were also other advantages to social media, allowing boutique hotels to improve their searchability on search engines, for example, while also boosting partnership opportunities, allowing hotels to introduce customers to similar aspirations brands.
In future, technology will redefine the hotel sector, Leondakis argued, allowing hotels to offer customisable in room entertainment, for example.
The ability to check in remotely using a smart phone and to open room doors with the same device, will follow in the not to distant future, she added.
Action
Dive into conservation: Sun Siyam Iru Fushi introduces snorkelling with a purpose
Sun Siyam Iru Fushi has introduced an exciting new activity for ocean enthusiasts: Conservation Snorkelling. Led by the resort’s resident marine biologist, Mohamed Shah, this immersive experience allows participants to contribute to marine conservation efforts while exploring the vibrant underwater ecosystem of the Maldives. Combining education, exploration, and action, the initiative offers an enriching opportunity for visitors of all ages.
Participants engage in collecting critical data on coral health and fish populations using underwater fish guides, coral health charts, and writing slates, while learning to identify various fish species. They assess reef conditions and contribute to the protection of the local marine environment. The findings are then discussed with Mohamed Shah, providing deeper insights into the marine life of the Iru Fushi lagoon and house reef.
This activity is a key component of Sun Siyam Cares, the resort’s initiative focused on environmental protection and community support. Families, young couples, and other guests can participate in global conservation efforts through the Coral Watch citizen science project. The activity is open to strong swimmers aged eight and above who feel comfortable snorkelling.
“At Sun Siyam Iru Fushi, we strive to protect the stunning natural environment around us,” said Abdullah Atham, Resort Manager. “Through activities like Conservation Snorkelling, we encourage guests to explore and actively contribute to ocean conservation.”
Fashion
Aquazzura collaborates with JOALI Maldives to launch Maldives’ first-ever limited-edition capsule collection
Italian luxury fashion brand Aquazzura has partnered with JOALI Maldives, located on the Muravandhoo island in northern Maldives, to launch a special limited-edition tropical capsule collection. Inspired by the lush, art-immersive island, together the brands collaborated on a beautiful sandal and matching clutch. The capsule collection is available in the island’s boutique, Maison de JOALI.
Crafted in Italy, Aquazzura’s first Maldives collaboration was inspired by the brand’s founder and creative director Edgardo Osorio’s love of the sun, sea and passion for diving. The collection consists of a sandal slide and matching clutch in white leather, with a refined beaded embroidered motif depicting pristine blue water and cerulean sky with coconut palms. Fresh and casual but refined and bold, those wearing the items will be transported on an exotic journey. JOALI clutch features the spectacular arrival jetty at JOALI Maldives, inspired by the ocean’s ebb and flow to set the tone for an enchanting stay in the Maldives.
The turquoise colour of the sea surrounding JOALI ties to the inspiration behind Aquazzura, ‘Aqua’ blue, and the philosophy of sharing infinite joy with the world has created a remarkable synergy, reflected in this one-of-a-kind capsule collection. Praising the partnership, Edgardo Osorio, the founder and creative director of Aquazzura, complements, “I began diving in the Maldives a few years ago and was immediately captivated by the vibrant nature and stunning colours of its coral reefs. During a recent visit to JOALI Maldives, I was enchanted by the resort’s beautiful architecture, exceptional service, and wellness rituals. As a devoted admirer of the sun and the sea, I collaborated with JOALI Maldives to create something special, culminating in the exclusive launch of the first Aquazzura pop-up collection in the Maldives.”
Discover Aquazzura Casa collection at JOALI Maldives for a limited time only from 20th December 2024. The Secret Garden line showcases an enchanting tableware selection of botanical elements in lush, verdant tones inspired by 18th-century Chinese porcelain. Combined with a carefully crafted menu by Michelin-starred Chef Theodor Falser, guests will be able to enjoy a perfect evening at the resort’s restaurant Bellinis with authentic Italian flavours.
JOALI Maldives has villas from $2,928 per night based on two persons sharing a Water Villa with Pool on B&B basis. For further details and booking, please visit joali.com.
Excursions
Fuvahmulah triumphs at 2024 DRT show as Best Shark Diving spot
Fuvahmulah has been crowned the ‘Best Shark Diving Destination’ at the 2024 Diving Resort & Travel (DRT) Show held in Hong Kong. This prestigious recognition solidifies the Maldivian island’s reputation as a global hotspot for thrilling and sustainable shark diving experiences.
Renowned for its exceptional underwater ecosystem, Fuvahmulah offers divers a unique opportunity to encounter a wide variety of shark species. Among the highlights are its tiger sharks, rare and awe-inspiring predators that attract adventurers from around the world. The island’s pristine waters and vibrant marine life have consistently drawn accolades from the diving community, and this latest achievement underscores its unparalleled appeal.
This award is not only a celebration of Fuvahmulah’s natural beauty but also a testament to the dedication of its local community. Dive centres, guest houses, and tourism professionals have worked tirelessly to showcase the island’s marine wonders while prioritising sustainability and conservation efforts. Their collective passion and hard work have been instrumental in positioning Fuvahmulah as a must-visit destination for divers worldwide.
The recognition at the DRT Show not only celebrates Fuvahmulah’s achievements but also reinforces the importance of preserving its unique underwater ecosystem. As visitors continue to flock to this diving paradise, the island remains steadfast in its commitment to sustainable tourism and marine conservation, ensuring that its breathtaking marine life can be enjoyed for generations to come.
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