Lifestyle
Social media remains vital to hotels
Social media offers a tremendous opportunity for the boutique hotel sector to compete with larger international chain hotels.
Addressing delegates at the Boutique Hotel Summit 2013, Niki Leondakis said: “Social media has grown to become one of the most important and levelling aspects of marketing today, offering the opportunity for boutique hotels to connect with their guests as never before.”
Social media channels – including Facebook, Twitter, Tumblr and Flickr – allow hotel brands to “emotionally engage” with guests, building loyalty, Leondakis explained.
Delivery the keynote address at the summit, Leondakis added: “Guests can learn about our brands, allowing them to make a selection based on shared lifestyle affinities, through our shared love of art, design or fashion, for example.”
“Through social media we have the opportunity to groom guests before they arrive, to build that relationship.”
Leondakis also stressed the concrete results of a successful social media strategy, pointing out Google Analytics now allowed hotels to directly track revenue through the various channels.
She explained Thomson Hotels, of the two brands under the Commune umbrella, had determined guests who were ‘fans’ of its properties on a social media channel spent 35 per cent more during a stay than those who were not.
These guests also booked direct through the Thomson site, reducing revue lost to third party booking engines, while also rebooking at other properties within the portfolio.
There were also other advantages to social media, allowing boutique hotels to improve their searchability on search engines, for example, while also boosting partnership opportunities, allowing hotels to introduce customers to similar aspirations brands.
In future, technology will redefine the hotel sector, Leondakis argued, allowing hotels to offer customisable in room entertainment, for example.
The ability to check in remotely using a smart phone and to open room doors with the same device, will follow in the not to distant future, she added.
Featured
Sheraton Maldives champions sustainable tourism with coral restoration program
Sheraton Maldives Full Moon Resort & Spa recently had the honour of hosting the ownership team from KSL Capital Partners, which included Tina Yu (Partner), Filippo Stercoli (Senior Associate), and Sean Harrison (Associate General Counsel). During their visit, the KSL team engaged with the resort’s senior management for an immersive exploration of sustainability initiatives and conservation efforts. A highlight of this exceptional visit was the ceremonial planting of the 700th coral frame in the resort’s thriving coral garden, marking a significant milestone that underscores the resort’s unwavering collaboration with Reefscapers, an independent marine consultation company dedicated to restoring coral reefs in the Maldives and worldwide. This prestigious partnership has further strengthened Sheraton Maldives’ commitment to marine conservation through the Adopt a Coral program, which plays a pivotal role in advancing reef restoration.
Launched in early 2020, the Adopt a Coral program offers guests exclusive, hands-on activities that immerse them in the conservation of marine life. Under the expert guidance of Katelyn Hegarty-Kelly, a dedicated marine biologist from Reefscapers, the KSL team participated in this noble endeavour by planting the coral frame, contributing to the restoration of the vibrant underwater ecosystem that surrounds the island sanctuary. Guests at Sheraton Maldives are invited to adopt a coral and plant coral fragments, which are then meticulously placed in the crystalline waters by the marine biologist.
Each coral frame is carefully nurtured and monitored, with biannual updates provided by the marine team to keep guests informed of the coral’s progress. This initiative exemplifies Sheraton Maldives’ enduring dedication to sustainable tourism and marine conservation. In partnership with Reefscapers, the resort remains steadfast in its mission to protect and rejuvenate the marine environment, offering guests a meaningful opportunity to contribute to the health of the reefs and deepen their appreciation for coral and marine conservation.
Featured
Angsana Velavaru: sustainable paradise for adventure and relaxation
Angsana Velavaru, nestled in the pristine waters of the Maldives, offers an idyllic escape for families and groups seeking a blend of adventure and relaxation. With a commitment to environmental sustainability, this vibrant resort has become a hub for engaging water-based activities that not only entertain but also educate guests about marine conservation and the rich local ecosystems.
Every experience at Angsana Velavaru provides visitors with a window into the dynamic life beneath the waves. From snorkelling among vibrant coral reefs and kayaking through serene lagoons to paddle-boarding along the island’s edges, these immersive activities reveal the intricate marine ecosystems of the Maldives. Among the “101 Things to Do” is the coral planting program at the resort’s Marine Lab, where guests partner with marine biologists to restore the reefs by planting coral fragments that nurture underwater biodiversity. This hands-on experience not only inspires a deep respect for marine conservation but also leaves a lasting, positive impact on the ocean’s fragile environment.
In line with its commitment to sustainability, Angsana Velavaru has implemented a variety of innovative initiatives aimed at protecting the island and its natural resources. Recent projects include the installation of solar panels that harness renewable energy, significantly reducing the resort’s carbon footprint. Additionally, a food compost machine has been introduced to minimise waste, while a rainwater harvesting system conserves water resources vital to the island’s ecosystem. The resort has also adopted a saltwater chlorination system for its pools, enhancing the health and safety of swimming environments while decreasing reliance on harsh chemicals.
As part of its Corporate Social Responsibility (CSR) efforts, Angsana Velavaru proudly introduces SustainLinen, a unique initiative that repurposes leftover fabric to create stylish tote bags. This innovative project not only promotes recycling and waste reduction but also provides guests with a practical memento that embodies their commitment to sustainability during their stay.
As the festive season draws near, Angsana Velavaru has curated an exciting line-up of celebrations and exclusive offers tailored for friends and families. From meticulously planned holiday events and themed dining experiences to activity-filled days on the island, visitors will find ample opportunities to create lasting memories in the Maldives’ enchanting setting. The resort invites everyone to partake in a unique celebration that encapsulates the spirit of the season while embracing the stunning beauty and culture of the Maldives.
Fashion
Patina Maldives and Stampd debut their second collaborative collection
Patina Maldives, Fari Islands, and Stampd have announced their second collaborative capsule collection, emerging from a shared passion for mindful design and fresh perspectives. This partnership deepens the creative dialogue initiated during their 2023 collaboration, seamlessly blending the tranquil pace of island life with the monochrome and minimalistic style that is characteristic of Chris Stamp, the founder and creative director of Stampd.
The collection targets modern travellers who seek purposeful and meaningful experiences by offering an aesthetic that is effortlessly refined. It combines surf-ready comfort with metropolitan sophistication, appealing to conscious consumers and ocean enthusiasts alike.
Reflecting Patina Maldives and Stampd’s commitment to environmental stewardship, the pieces are crafted from consciously selected materials, including organic cotton, recycled ocean-bound plastics, and locally sourced natural fibres. This collaborative passion project features a t-shirt for both men and women, a unisex white linen shirt, swim shorts for both genders, a trucker cap, and a tote, with each piece embodying the collaborative spirit of both brands.
Anthony Gill, the General Manager of Patina Maldives, stated, “At Patina Maldives, we believe in the transformative power of fresh mindsets. This collaboration with Stampd captures our ethos of deep connections—whether between nature and design or among like-minded individuals who share our passion for experiences that leave a lasting impression. Each piece tells a story of discovery and connection, inviting guests to embrace new perspectives while respecting our commitment to the environment and community, striking the perfect balance between purpose and style.”
The seeds of this collaboration were planted during Chris Stamp’s immersive journey to Patina Maldives in late 2022. Through his Polaroid camera, Stamp captured the interplay of light, water, and architecture that defines the resort’s distinctive character. These moments of curiosity evolved into a collection that honours both the serene rhythm of island life and the dynamic pulse of coastal cities through urban-ready fashion.
Chris Stamp remarked, “Growing up in Southern California and now calling Miami home, I’ve always lived at the intersection of ocean and city. This collection celebrates the art of discovery, bringing together individuals who share a passion for thoughtful design and sustainability in luxury. Each piece carries our stamp and the Patina spirit, inspiring wearers to embrace fresh perspectives whether they’re exploring urban landscapes or finding serenity by the ocean.”
-
News1 week ago
Air Arabia launches daily Maldives flights
-
Action1 week ago
Kandima Maldives opens first oceanfront go-kart track
-
Drink1 week ago
Toast beneath waves: Krug Champagne’s exclusive underwater tasting at Anantara Kihavah Maldives Villas
-
News1 week ago
MIC appoints Ali Shakir as Group General Manager
-
Featured1 week ago
‘Beyond the Equator’: Addu City’s new brand identity to elevate its tourism appeal
-
Cooking1 week ago
Michelin Chef Nino Di Costanzo’s exclusive residency at Four Seasons Maldives Landaa Giraavaru
-
Featured1 week ago
Four Seasons Resort Maldives at Kuda Huraa plants 100 coconut trees
-
Drink7 days ago
Marriott Bonvoy Maldives Resorts offer guests unique taste of mixology with Aidy Smith