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Universal Resorts transforms into VERSA, unveiling NIVA as cornerstone of international growth strategy
Universal Enterprises, parent company of Universal Resorts, which pioneered Maldivian hospitality over 50 years ago, on Monday announced the rebranding of its hotel management arm to VERSA Hospitality and simultaneously launched its new hospitality lifestyle brand, NIVA Hotels & Resorts.
This strategic shift transforms the independent family business from a respected and largely B2B-focused resort owner and operator into a globally recognised, consumer-centric hospitality brand designed for future growth into international markets.
Ahmed Umar Maniku, Managing Director of Universal Enterprises, said: “For over five decades, we’ve operated our iconic Maldives resorts very successfully and worked closely with our tour operating partners, pioneering the very concept of Maldivian resort life. We had a bold vision to share this extraordinary destination with the world, starting with the opening of Kurumba, the first resort in the Maldives, in 1972, and going on to create world-renowned resorts such as Baros, Kuramathi, Huvafen Fushi, Velassaru, Milaidhoo and Labriz. Now, as the global travel landscape evolves, it’s time for the group to step out, building brand recognition with our guests, partners and the wider industry. VERSA isn’t merely a new name; it’s a strategic repositioning to unlock the full potential of our resort portfolio and position the company for our future growth ambitions.”
This announcement coincides with the appointment of Visha Mahir, a second-generation member of the founding family and board director of Universal Enterprises, as Chief Executive Officer of VERSA Hospitality. Visha has held a number of senior leadership positions within Universal Enterprises for the past two decades, most recently as Chief Operating Officer of Universal Resorts.
Visha Mahir, CEO of VERSA, added: “It’s a privilege and genuine honour to step into this role and lead our family business into this new chapter. Our story is woven into the very fabric of this island nation. Yes, we’re recognised as innovators in Maldivian luxury hospitality, but more importantly, we’ve built our reputation on authenticity and a deep connection to our home. Our aim at VERSA is to respect that precious past, ensuring that as we expand, our heritage and heartfelt service remain at the core of everything we do.”
NIVA: the cornerstone of VERSA’s new growth strategy
The creation of NIVA is central to the group’s transformation. As the new lifestyle-led hospitality brand, NIVA is positioned to be the company’s key vehicle for growth and market relevance.
Coined from the words ‘nourish’ and ‘viva’, NIVA reflects a new era of travel where emotional fulfilment takes precedence over status. It speaks to a new generation of travellers seeking genuine, unforced experiences, where the freedom to simply be nourishes life.
NIVA will unite six of Universal’s Indian Ocean properties, including the historic Kurumba in the Maldives and new destinations in the Seychelles, under one philosophy: to bring lightness back to travel. Rather than chasing curated perfection, NIVA will create spaces that allow for unplanned, unforced and unforgettable moments.
“The launch of NIVA is crucial to our evolution. It provides the common thread that links our key properties, ensuring that no matter the location, our guests instantly recognise our core values and feel confident in the consistent level of warm and authentic service they can expect. The creation of NIVA will help us scale our unique philosophy into new markets and the brand will be the engine of our international expansion strategy,” added Mahir.
The VERSA portfolio and vision
VERSA Hospitality is at the helm of the new structure, guiding the group’s direction and ambitions. The name, drawn from the word Universal, symbolises evolution: the ability to reveal new dimensions of destinations and chart a new course with a sense of timeless quality, while remaining firmly rooted in the company’s rich heritage.
The VERSA portfolio will be defined by two distinct yet complementary divisions: NIVA, a lifestyle-led hospitality brand, and a collection of iconic standalone destinations.
NIVA Hotels & Resorts
A new lifestyle-led brand, focused on giving guests cohesive, effortless and authentic experiences, will start with a portfolio of six resorts in the Maldives and Seychelles:
- Niva Kurumba (Maldives)
- Niva Velassaru (Maldives)
- Niva Kuramathi (Maldives)
- Niva Dhigali (Maldives)
- Niva Labriz (Seychelles)
- Niva Aria (Seychelles) – opening in 2026
THE VERSA COLLECTION – Unique and independent properties
This is a collection of distinct and acclaimed standalone destinations that Versa continues to curate, celebrating their individual characters and histories. The collection includes iconic Maldives resorts such as Baros, Milaidhoo, Huvafen Fushi and Kandolhu, and over time will expand to include more properties worldwide.
“When we created the business, it was never just about resorts; it was always about places: what they could become and what they could mean to someone,” said Mahir.
“The name VERSA captures this idea of transformation: islands became destinations, journeys became memories and moments became part of someone’s story. From the Maldives to the wider world, Versa will continue to reveal the true character of every place in our care, sharing it with the generosity that defines our hospitality.”
Travellers continue to return to the Maldives in search of clear lagoons, warm hospitality and meaningful experiences that reflect both the destination and their personal interests. As visitor expectations evolve, research shows a growing preference for stays that feel tailored rather than standardised. A recent Mews survey reports that 68% of travellers prefer personalised experiences instead of generic rewards, with even stronger interest among Gen Z and affluent travellers.
Recognising these preferences, Cinnamon Hotels and Resorts Maldives has refined its Book Direct value offering. The updated structure allows guests who book directly to select two curated experiences from each resort’s personalised list while also receiving resort credits for stays of three nights or more. This credit can be used across dining, wellness and recreational activities, giving guests the freedom to shape their time on the island according to their interests and pace.
Members of Cinnamon Discovery, the brand’s loyalty programme, can access an expanded set of Book Direct benefits based on their membership tier. Silver members may select two experiences, Gold members may select three experiences and Platinum members receive all experiences listed at the resort they book.
- Four course dinner by the beach
- Island hopping adventure
- Dolphin safari
- 45 minute spa treatment
Resort credit available: USD 150 per room per stay for bookings of three nights or more
- Four course dinner by the beach
- Balinese massage
- Island hopping adventure
- Guided swim and snorkel session
Resort credit available: USD 100 per room per stay for bookings of three nights or more
Cinnamon Hakuraa Huraa Maldives
- Sunset fishing
- Island hopping adventure
- Sparkling bottle of beverage
- 1 hour double kayak experience
Resort credit available: USD 100 per room per stay for bookings of three nights or more
Ellaidhoo Maldives by Cinnamon
- Four course dinner by the beach
- Balinese massage
- Sunset fishing
- Dolphin safari
Resort credit available: USD 100 per room per stay for bookings of three nights or more
For more information on Book Direct benefits, detailed terms and eligibility, guests are encouraged to visit Cinnamon Hotels & Resorts.
ananea Madivaru Maldives is hosting Chef Frank Fol, founder of We’re Smart World and a recognised figure in plant-based gastronomy, for a dedicated culinary programme aimed at strengthening and refining the resort’s plant-based dining concepts.
Chef Fol is visiting the island from 8 to 14 December, working closely with the culinary team to develop and enhance plant-forward offerings across the resort’s dining experiences. The programme focuses on integrating contemporary plant-based techniques with locally relevant ingredients and presentation styles, aligning with evolving guest preferences for balanced and conscious dining.
As part of the visit, an internal tasting menu is scheduled to take place, bringing together Chef Fol and the resort’s senior leadership. During the session, Chef Fol will present a selection of plant-forward dishes developed throughout his stay, offering insight into his culinary philosophy and approach to modern vegetable-led cuisine.
ananea Madivaru Maldives stated that the collaboration is intended to support the continued development of its food and beverage concepts, with a particular emphasis on broadening high-quality plant-based options available to guests across its restaurants.
Following the tasting session, the resort will issue a formal press release outlining the programme outcomes, including details of the dishes, concepts, and future plans. Visual assets and supporting media materials will also be made available as part of the official announcement.
The visit forms part of ananea Madivaru Maldives’ wider efforts to evolve its culinary offerings in line with global dining trends while maintaining a strong focus on quality, creativity, and guest experience.
Kuramathi Maldives has announced the arrival of esteemed holistic wellness practitioner Imron Zulfikar, who will undertake an exclusive residency at the resort from 15 December 2025 to 3 January 2026. During this period, guests will have the opportunity to participate in bespoke wellness experiences crafted by a recognised expert in integrative health.
Throughout his residency, Imron will conduct a series of private wellness sessions designed to restore balance, promote renewal, and enhance long-term wellbeing. His practice brings together ancient therapeutic traditions and contemporary fitness science, resulting in personalised programmes that support harmony, mobility, and emotional resilience. Signature offerings include:
- Watsu Water Healing Journey: A restorative treatment conducted in warm water, combining elements of shiatsu, massage, and gentle movement to release deep tension, soothe the nervous system, and foster a sense of tranquillity.
- Chakra Balance Therapy: A holistic session that aligns mind and body through crystal healing, guided meditation, and calming massage techniques.
- Meridian Deep Release Massage: A therapeutic blend of deep tissue massage and acupressure aimed at easing chronic tension, improving flexibility, and stimulating energy flow.
- Accu Glow Facial: A rejuvenating facial incorporating acupuncture and customised skincare to activate collagen production, detoxify the skin, and enhance natural luminosity.
- Oriental Slim Detox Massage: A treatment grounded in Traditional Chinese Medicine, combining acupuncture and massage to promote lymphatic drainage and support detoxification.
Imron is an accomplished wellness lifestyle coach and holistic fitness specialist with more than ten years of experience in acupuncture, tension release therapies, yoga, Pilates, and personal training. His integrative methodology nurtures physical alignment, emotional balance, and overall vitality.
He has worked with numerous luxury resorts and an impressive roster of high-profile clients, including Serena Williams, Emma Watson, Richard Branson, and members of the UAE Royal Family. Celebrated for his intuitive approach and refined technique, Richard Branson has previously referred to Imron as having “golden hands.”
Kuramathi Maldives looks forward to offering guests this exceptional opportunity to engage in transformative, individually tailored wellness experiences during Imron’s residency.
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