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Universal Resorts transforms into VERSA, unveiling NIVA as cornerstone of international growth strategy

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Universal Enterprises, parent company of Universal Resorts, which pioneered Maldivian hospitality over 50 years ago, on Monday announced the rebranding of its hotel management arm to VERSA Hospitality and simultaneously launched its new hospitality lifestyle brand, NIVA Hotels & Resorts.

This strategic shift transforms the independent family business from a respected and largely B2B-focused resort owner and operator into a globally recognised, consumer-centric hospitality brand designed for future growth into international markets.

Ahmed Umar Maniku, Managing Director of Universal Enterprises, said: “For over five decades, we’ve operated our iconic Maldives resorts very successfully and worked closely with our tour operating partners, pioneering the very concept of Maldivian resort life. We had a bold vision to share this extraordinary destination with the world, starting with the opening of Kurumba, the first resort in the Maldives, in 1972, and going on to create world-renowned resorts such as Baros, Kuramathi, Huvafen Fushi, Velassaru, Milaidhoo and Labriz. Now, as the global travel landscape evolves, it’s time for the group to step out, building brand recognition with our guests, partners and the wider industry. VERSA isn’t merely a new name; it’s a strategic repositioning to unlock the full potential of our resort portfolio and position the company for our future growth ambitions.”

This announcement coincides with the appointment of Visha Mahir, a second-generation member of the founding family and board director of Universal Enterprises, as Chief Executive Officer of VERSA Hospitality. Visha has held a number of senior leadership positions within Universal Enterprises for the past two decades, most recently as Chief Operating Officer of Universal Resorts.

Visha Mahir, CEO of VERSA, added: “It’s a privilege and genuine honour to step into this role and lead our family business into this new chapter. Our story is woven into the very fabric of this island nation. Yes, we’re recognised as innovators in Maldivian luxury hospitality, but more importantly, we’ve built our reputation on authenticity and a deep connection to our home. Our aim at VERSA is to respect that precious past, ensuring that as we expand, our heritage and heartfelt service remain at the core of everything we do.”

NIVA: the cornerstone of VERSA’s new growth strategy

The creation of NIVA is central to the group’s transformation. As the new lifestyle-led hospitality brand, NIVA is positioned to be the company’s key vehicle for growth and market relevance.

Coined from the words ‘nourish’ and ‘viva’, NIVA reflects a new era of travel where emotional fulfilment takes precedence over status. It speaks to a new generation of travellers seeking genuine, unforced experiences, where the freedom to simply be nourishes life.

NIVA will unite six of Universal’s Indian Ocean properties, including the historic Kurumba in the Maldives and new destinations in the Seychelles, under one philosophy: to bring lightness back to travel. Rather than chasing curated perfection, NIVA will create spaces that allow for unplanned, unforced and unforgettable moments.

“The launch of NIVA is crucial to our evolution. It provides the common thread that links our key properties, ensuring that no matter the location, our guests instantly recognise our core values and feel confident in the consistent level of warm and authentic service they can expect. The creation of NIVA will help us scale our unique philosophy into new markets and the brand will be the engine of our international expansion strategy,” added Mahir.

The VERSA portfolio and vision

VERSA Hospitality is at the helm of the new structure, guiding the group’s direction and ambitions. The name, drawn from the word Universal, symbolises evolution: the ability to reveal new dimensions of destinations and chart a new course with a sense of timeless quality, while remaining firmly rooted in the company’s rich heritage.

The VERSA portfolio will be defined by two distinct yet complementary divisions: NIVA, a lifestyle-led hospitality brand, and a collection of iconic standalone destinations.

NIVA Hotels & Resorts

A new lifestyle-led brand, focused on giving guests cohesive, effortless and authentic experiences, will start with a portfolio of six resorts in the Maldives and Seychelles:

  • Niva Kurumba (Maldives)
  • Niva Velassaru (Maldives)
  • Niva Kuramathi (Maldives)
  • Niva Dhigali (Maldives)
  • Niva Labriz (Seychelles)
  • Niva Aria (Seychelles) – opening in 2026

THE VERSA COLLECTION – Unique and independent properties

This is a collection of distinct and acclaimed standalone destinations that Versa continues to curate, celebrating their individual characters and histories. The collection includes iconic Maldives resorts such as Baros, Milaidhoo, Huvafen Fushi and Kandolhu, and over time will expand to include more properties worldwide.

“When we created the business, it was never just about resorts; it was always about places: what they could become and what they could mean to someone,” said Mahir.

“The name VERSA captures this idea of transformation: islands became destinations, journeys became memories and moments became part of someone’s story. From the Maldives to the wider world, Versa will continue to reveal the true character of every place in our care, sharing it with the generosity that defines our hospitality.”

Featured

Year of the Horse celebrations across Sun Siyam’s Luxury, Privé and Lifestyle resorts

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Sun Siyam Resorts is marking the Lunar New Year across its Luxury, Privé and Lifestyle collections with a coordinated programme of cultural experiences, festive dining, music and family-focused activities from 15 to 20 February 2026. Celebrating the Year of the Horse, each resort’s programme reflects its individual character while embracing the spirit of renewal and togetherness associated with the season.

Siyam World – Lifestyle Collection

At Siyam World, Lunar New Year celebrations combine cultural heritage with contemporary island energy. A highlight of the programme is a live showcase featuring Chinese-inspired DJ sets paired with the traditional guzheng, creating a fusion of electronic rhythms and classical melody. Performances by the Chaozhou Shantou lion dance troupe add further cultural depth, with guests invited to observe, participate and learn traditional movements.

Sun Siyam Olhuveli – Lifestyle Collection

Sun Siyam Olhuveli is presenting a relaxed Lunar New Year programme shaped by traditional symbolism and island living. Throughout the week, the resort will host family-friendly cultural activities, traditional performances and live music. Red-themed décor and festive elements will set the tone, while dragon displays and cultural showcases bring movement to the island’s central spaces. The celebrations peak on 16 and 17 February with performances by DJ Slim Belghith, whose international sound will accompany evening festivities.

Sun Siyam Iru Veli – Privé Collection

At Sun Siyam Iru Veli, the Year of the Horse will be marked through a programme that combines cultural traditions with family-oriented experiences. The Kids Club will host themed activities including red envelope crafting, lantern making, zodiac-inspired art and traditional games. The Fire Horse Pool Party at Chemistry will bring families together with music and refreshments. Dining highlights include hot pot lunches and dinners, along with a dedicated Chinese section titled “Flavours of Fortune” at the Aqua Orange buffet. Guests may also enjoy seasonal spa treatments at Ocean Spa designed to promote balance and renewal.

Sun Siyam Vilu Reef – Privé Collection

Sun Siyam Vilu Reef will conclude its celebrations with a Grand Spring Gala Dinner featuring international cuisine alongside Chinese specialities. The evening includes a traditional lion dance performance, filling the island with movement and symbolic gestures intended to welcome prosperity and good fortune.

Sun Siyam Iru Fushi – Luxury Collection

At Sun Siyam Iru Fushi, Lunar New Year celebrations will blend Chinese traditions with Maldivian island experiences. Dining features include beachfront seafood platters, Blue Lobster barbecues and traditional hot pot dinners, complemented by chocolate, cheese and champagne tastings.

Younger guests may take part in dragon dance workshops and lantern painting sessions, while signature resort experiences such as Sunset Jet Car rides, Cinema by Moonlight on a private boat and floating breakfasts add further variety. Evening turndown moments incorporate local Maldivian touches, reflecting the resort’s approach to cultural exchange. With 15 dining venues, family-oriented villas and dedicated adults-only spaces, the resort’s programme is designed to accommodate a broad range of guests.

Commenting on the celebrations, Ahmed Naufal, Group Director of Business Development, noted that China remains an important market for Sun Siyam. He stated that the Lunar New Year celebrations provide an opportunity to honour Chinese traditions while delivering experiences consistent with the group’s standards of hospitality.

Across its Maldivian portfolio, Sun Siyam Resorts presents Lunar New Year as a season of cultural appreciation, shared celebration and renewal by the sea.

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Action

LUX Tennis joins St. Regis Maldives Vommuli to expand active lifestyle programme

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St. Regis Maldives Vommuli Resort has announced a partnership with LUX Tennis, strengthening the resort’s established tennis offering and introducing plans for a new padel court. The collaboration expands the resort’s active lifestyle programme, with a particular focus on families and multi-generational travel.

The St. Regis brand draws on the legacy of the Astor family, founders of the original St. Regis New York, whose Gilded Age lifestyle celebrated refined leisure and sporting pursuits. Tennis, in particular, became a symbol of elegance within the Astor social circle, reflecting a culture shaped by hospitality, recreation and sophistication. This heritage continues across the St. Regis portfolio today, where classic sports remain an integral part of the brand’s identity.

Set within the resort’s private island environment, the enhanced LUX Tennis programme is designed to elevate on-island tennis experiences for guests of all ages and skill levels. The programme features expert-led coaching, bespoke clinics and visiting residencies by internationally recognised professionals, offering guests opportunities to train, play and engage with elite talent in an accessible and inspiring setting.

Confirmed visiting professionals include Angelique Kerber, three-time Grand Slam champion and former world number one, who will visit from 29 to 31 March 2026, and Feliciano López, former Spanish champion with a career-high singles ranking of world number 12, scheduled from 16 to 17 May 2026.

The expanded tennis programme is designed to integrate seamlessly with island life, offering everything from relaxed family matches and junior-friendly coaching to more focused sessions for experienced players. Activities are structured to complement time spent at the beach, spa experiences and family dining.

The St. Regis Maldives Vommuli Resort features 77 beachfront and overwater villas, each with a private pool, alongside facilities such as the John Jacob Astor Estate, the largest overwater three-bedroom villa in the Maldives. Guests also have access to the award-winning Iridium Spa, six dining venues and a private yacht available for charter, reinforcing the resort’s positioning as a destination for both leisure and active pursuits.

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Love

Kandooma Maldives invites couples to gift island escape this Valentine’s Day

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Valentine’s Day is all about romance, anticipation and surprise, and in 2026 couples are dreaming bigger than the traditional bouquet of red roses or dinner out. Holiday Inn Resort Kandooma Maldives invites romantics to elevate their Valentine’s gifting with a digital gift voucher for a Maldives island getaway, offering the ultimate gift: time together, far away from the everyday.

The Island Romance Package at Holiday Inn Resort Kandooma Maldives has been thoughtfully designed to deliver a seamless and unforgettable couples’ escape. The package includes accommodation and daily dining for two at Kandooma Café, the resort’s international buffet restaurant, along with in-villa welcome amenities and a thoughtful selection of romantic experiences.

Couples can look forward to special moments such as a beach picnic lunch, breakfast in bed, and a private beachfront dinner set-up, perfectly tailored for those seeking intimacy, indulgence and tropical tranquillity. For ocean-loving adventurers, the package also includes dive experiences for certified divers, adding an exhilarating touch to the celebration. Island Romance packages start from US$548++ per villa per night for two (depending on dates of stay and villa category), with a minimum three-night stay.

“Some guests choose to gift a cash amount that can be applied toward a booking, while others prefer to arrange the stay in advance and purchase gift vouchers for memorable add-ons,” said Sharon Garrett, Director of Marketing & Sustainability, Holiday Inn Resort Kandooma Maldives.

Valentine’s Day goes well beyond the 14th February at the private island paradise. “At Kandooma, we celebrate romance and togetherness throughout February as part of our Month of Love celebrations, and our gift vouchers allow guests to give something truly meaningful, even if they can’t travel right away.” she added.

Located in the South Malé Atoll, just 45 minutes by speedboat from Velana International Airport, Holiday Inn Resort Kandooma Maldives is a tropical island paradise renowned for its white sandy beaches, turquoise lagoon, and world-class diving and surfing. Accommodation ranges from Garden and Beach Villas to two-storey Beach Houses and the resort’s signature Overwater Villas. Families are well catered for with the Kandoo Kids’ Club and a full activities programme, while six dining venues and the Kandooma Spa by COMO Shambhala complete the island escape. www.maldives.holidayinnresorts.com

Gift vouchers can be purchased via the resort’s website. For the full Month of Love 2026 Brochure, please visit here

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