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Sun Siyam unveils new identity and signature experiences

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Sun Siyam has unveiled a milestone transformation as it celebrates 35 years of Maldivian hospitality. More than a visual refresh, the brand’s evolution introduces a new statement anchored in The Home of the Maldivian Spirit, reinforcing its position as one of the Maldives’ most culturally authentic resort operators. The transformation enhances guest journeys through the introduction of Signature Experiences across all six resorts and strengthens customer relationships via Siyam Rewards.

The group has unified its five Maldivian resorts and Sri Lankan retreat under a single identity, The House of Siyam. To provide greater clarity for guests and partners, properties are now grouped under three distinct collections: Luxury, Privé, and Lifestyle.

  • Luxury Collection: Representing the highest calibre of island indulgence, led by Sun Siyam Iru Fushi, this collection offers premium exclusivity.
  • Lifestyle Collection: Designed for energetic adventure and diverse experiences, Sun Siyam Olhuveli and Siyam World form part of this portfolio.
  • Privé Collection: Centred on privacy and bespoke comfort, Sun Siyam Iru Veli, Sun Siyam Vilu Reef, and Sun Siyam Pasikudah in Sri Lanka comprise this category.

A central feature of the transformation is the introduction of Signature Experiences, designed to extend beyond villa stays and integrate Maldivian heritage and imagination into every visit. Guests may participate in Maldivian Roots, a weekly culinary and cultural series, book the Maldives’ first overwater photo studio, the Insta Villa, or enjoy the atmosphere at the Sun Siyam Beach Club. Other offerings include the Wow Welcome, Hidden Treasure Chests, Plant Based Bliss dining, and Moonlit Cinemas.

The brand has also launched Siyam Rewards, a digital membership programme offering personalised itineraries, room upgrades, and optional carbon offsets. Members benefit from rewards starting with their first booking. Each stay contributes to marine conservation and community projects through the group’s sustainability initiative, Sun Siyam Care.

Reflecting on this milestone, Ahmed Siyam Mohamed, Founder, Owner & Managing Director, said, “When we founded Sun Siyam in 1990 and later opened our first resort in 1998, our goal was simple: to share the warmth of our islands and our people with the world. This transformation keeps that soul alive while giving us the space to innovate for the next generation of free-spirited travellers.”

Chief Executive Officer Deepak Booneady added, “This rebrand is not just about design, it is about experience. It is about cultural authenticity, purpose-driven hospitality and creating moments that spark joy. With the Maldives’ widest choice of villas, the region’s most generous premium all-inclusive plan and now our Signature Experiences, we are setting the stage for the future of island travel.”

The redesigned website, sunsiyam.com, brings the new brand identity across all touchpoints with a look and feel that is both distinctly Maldivian and modern.

The rebrand was developed with leading industry experts: JHAGGER&CO as brand advisors; StudioSixty7, led by Lee McNichol and Jose Rivero, for interior restyling; and Dominik Ruhl, a Maldives hospitality pioneer, for operational standards and experiences. Implementation was carried out by Sun Siyam’s operations team, General Managers, Resort Managers, and brand, sales, marketing, and public relations teams, coordinated by Abdulla Thamheed, VP of Operations.

The outcome is a design system that retains Maldivian heritage while embracing a contemporary edge.

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Hideaway Beach Resort & Spa marks World Wellness Weekend with inaugural resort run

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Hideaway Beach Resort & Spa has concluded the first-ever Maldives Hideaway Resort Run (MHRR 2025), held from 18–21 September 2025 in celebration of World Wellness Weekend. The event featured professional marathoner Sunny Schippers as the headline guest, who inspired participants in this inaugural wellness and running initiative in the Maldives.

The event was endorsed by Visit Maldives Corporation and organised in collaboration with Total Fitness Group (TfG) as race partner, Coral Glass as media partner, and Maldivian as transport partner. Over 40 participants joined the programme, which combined running with wellness-focused activities.

The opening took place on 18 September with a shakeout run led by Sunny Schippers at Meeru Bar. Participants received race details, bibs, and an overview of the scenic course through Hideaway’s jungle trails and along its shoreline.

Two race categories were offered:

  • 10K Challenge – a competitive two-lap run around the island
  • 5K Island Fun Run – a single-lap scenic route

Hideaway’s 33-hectare island, with its beaches, jungle trails and low elevations, provided an ideal setting for the event. With only 110 villas spread across the property, the resort was able to host the run without impacting other guests, while maintaining a lively and energetic atmosphere.

In addition to the races, the weekend featured wellness activities including fitness clinics with Professional Trainer Iufa, yoga and stretching sessions with Grant Twible from TRX and in-house practitioner Athul, and sound bath sessions by Naga Healing. These experiences combined fitness, mindfulness, and sound therapy, encouraging participants to embrace healthier lifestyle practices.

A post-run ceremony recognised winners in both men’s and women’s categories, with first, second and third place trophies awarded, while all participants received finisher medals.

Hideaway Beach Resort & Spa was recently named Best Resort for Sports & Recreation at the TTM Awards, reflecting its extensive sporting facilities, including tennis, Padel, pickleball, basketball, beach volleyball, golf, football, badminton, table tennis, and a floating aqua park.

The launch of MHRR 2025 followed the success of the resort’s warm-up event earlier this year, a mini-Ironman marathon in June. With the strong response to its debut, the Maldives Hideaway Resort Run is planned as an annual event, establishing itself as a new highlight in the Maldives’ wellness and sports calendar.

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ELE|NA to represent wellness sector at Global Peace Hospitality Summit & Awards

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ELE|NA, the wellness brand dedicated to accessible and transformative well-being, has announced a partnership with the Global Peace Institute (UK) in support of the Global Peace Hospitality Summit & Awards 2025. The event will take place on 9 October 2025 at Hyatt Regency, Dubai.

The summit will bring together more than 200 leaders from sectors including hospitality, healthcare, technology, education, energy, finance and humanitarian affairs. It will also feature the global launch of the Golden Wing of Peace Movement, an initiative designed to establish new benchmarks for peace, dignity and compassion across the service industry and the digital landscape.

The Golden Wing of Peace framework consists of two components:

  • Golden Wing Influencers: content creators pledging to embed peace, compassion and dignity into their work, with a focus on reaching Gen Z and Alpha audiences.
  • Golden Wing Certification: a global service industry standard measuring human-centric practices such as well-being, inclusion, fairness and compassion, designed to complement established benchmarks such as ISO and LEED.

By introducing this initiative, the Global Peace Institute aims to position peace as a measurable, everyday standard for both organisations and individuals worldwide.

The summit will host H.E. Dr Ali Rashid Al Nuaimi, Chair of the UAE Federal National Council’s Defence Affairs, Interior and Foreign Affairs Committee, as Chief Guest and keynote speaker. His participation underlines the UAE’s leadership role in promoting peace and tolerance.

As a Global Peace Institute Fellow, Heidi Grimwood, Senior Vice President of ELE|NA and a recognised leader in wellness and healthcare, will represent the brand’s mission to promote holistic well-being under its Wellness Your Way™ philosophy. Through this collaboration, ELE|NA seeks to highlight the contribution of wellness to peacebuilding, resilience and intercultural understanding.

Heidi Grimwood stated: “Our mission at ELE|NA has always been to make wellness accessible, personal and impactful. Partnering with the Global Peace Institute for this summit allows us to celebrate changemakers, foster cross-cultural understanding, and promote wellness as a force for positive global impact.”

Programme Highlights:

  • Six expert panels on hospitality, sustainability, women’s leadership, technology, wellness and youth empowerment.
  • Three keynote sessions led by international thought leaders.
  • An awards gala recognising excellence across 12 categories, including Women of Impact in Healthcare & Wellness, Peacebuilding Leadership, and Global Health & Wellness.
  • Gala Night & Wings of Harmony: a peace-themed fashion showcase led by Egyptian designer Nadine Elahi.

The partnership reflects the shared vision of ELE|NA and the Global Peace Institute to create platforms where leadership, innovation and well-being converge, inspiring change and making peace a measurable global reality.

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InterContinental Maldives Maamunagau Resort unveils festive line-up for Chinese Golden Week

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nterContinental Maldives Maamunagau Resort will host a week-long programme of activities to mark the Chinese Golden Week from 1 to 7 October 2025. The celebrations are designed to highlight themes of togetherness, discovery and indulgence, with a schedule combining cultural artistry, dining experiences and wellness practices.

Throughout the week, the resort will feature events such as Tropical Tale: Ribbon Dance, lantern making, a kite festival, a themed Pirate on a Cruise experience, and family film screenings under the stars. These activities provide opportunities for families and groups to spend time together during the holiday.

A range of dining options will be presented under the Maldivian sky. Special Asian buffets, seafood-focused evenings, and private dining experiences such as A Taste of the Ocean are included in the line-up. Themed nights will highlight flavours from across the region, placing emphasis on the traditions of shared meals and gatherings.

The resort’s spa will offer treatments and practices inspired by Eastern traditions. Options include Yin Yang Body Work by Thana Jindashotinun, warm bamboo massage, and energy flow yoga. These sessions aim to provide relaxation and balance during the festive period.

Visiting artist Anastasia Medvedeva will conduct resin artistry workshops inspired by the surrounding ocean. Guests will have the opportunity to create personalised pieces and explore traditional motifs, taking home individual keepsakes from their stay.

By combining cultural, culinary, wellness and creative elements, the Chinese Golden Week programme at InterContinental Maldives Maamunagau Resort is designed to cater to a wide range of guest interests during this significant holiday period.

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